hi I’m Evan Carmichael welcome to the
edition of ask Evan today I’m going to
be breaking down a website from one of
our viewers his name is Allen and he’s
putting together new sales training
program for entrepreneurs how to improve
their sales and has a survey that he
wanted me to check out and give some
advice on so let’s load up the survey
and see what he has to say here so it’s
the most advanced sales training for
entrepreneurs and small business owners
I’m going to get a new sales training
program for a small business owners
entrepreneurs how to effectively piece
of sales goals to give you new ways of
getting more clients left I massage your
poor develop trust discovers their spine
strategies limit resistant to read image
execute prospects those where deals
fostering piece of bottom line and so on
feedback being valuable and helped me
decide how and when to delivered sales
training program thanks in rice for help
ok and then questions so um I don’t
think a lot about repairs are going to
fill this survey out to be honest unless
they know you what I would recommend
doing here is you need a better hook the
most advanced sales training for
entrepreneurs are small business owners
is an okay headline but it doesn’t
really grabbed me I don’t know if
entrepreneurship Center need the most
advanced I don’t that’s a really big
pain point or not and entrepreneurs and
small business owners is really the same
thing so I pick one and reduce you know
the amount of text that you have to read
so you’re limiting non-essential words
here and tap into their pain a little
bit more like most entrepreneurs a lot
of my don’t know what what kind of you
know content you’re gonna be covering
here but you talk about sales a lot of
people are afraid of rejection that’s
one of the biggest things are afraid to
pick up the phone the freight to the
talk to people the freight to several
their comfort zone especially a lot of
introverted entrepreneurs and if you
could speak to their fear and their pain
more and help them overcome that I think
you’ll have a much more valuable
proposition here that people would be
more willing to go through with you so
you know getting more clients and less
time
is ok you know establish rapport and
Trust from the first contact ok like are
these the main pain points is not going
to make me jump out of my chair and want
to sign up with you probably not so I’d
improve the headline and I prove the
content here to be a little bit more
attention grabbing I’d also maybe have a
little bit more about who you are and
what you’re really good at um I know
your octave in our forum so we’ve seen
you there but if I’m just lying on this
page or if you want people to fill it
out they get an email or an email from a
friend there’s no information on who you
are there’s no picture there’s no
testimonial so you want to establish
some credibility here to you know make
me think hey this guy really knows what
he’s doing and it’s worth my time to
learn a little bit more about what he’s
all about so I definitely put a picture
testimonials or video introduction
something like that on top of improving
the headline and the content here just
to make it more of a hook finally I’d
also put some kind of incentive why
should people fill this out do they get
some kind of bonus or download or they
get you know some kind of free video
training from you or you know some
something else like what what’s the hook
why should I fill this out again besides
you know somebody knowing you why would
they fill this out and if you want to be
able to get some good data from this you
want to be able to branch out beyond
people who know you because they’re
going to be pretty friendly right
they’re gonna say yeah this is
definitely needed and here’s so much i
would spend and probably be too
optimistic where if you’ll be able to
reach out beyond to people who don’t
know you then you might get a more
honest feedback about the program that
you’re offering so regardless though
let’s look at the question so if this is
it of interest okay yes or no tell us
some of our live location okay delivery
schedule cost
when should we hold the training what’s
your number one challenge okay so these
are some you know questions not too many
you’re not collecting contact
informations and so if somebody fills
this out and says yeah i’m interested
I’m in downtown Toronto or I wanted once
a week and I’m willing to pay 1500 bucks
my biggest question burning right now is
XYZ you know who is this person who is a
potential lead for you right you want to
capture that so that you can quickly
follow up with them and you know offer
your one-on-one coaching or sign them up
into some kind of one of your seminars
or teleseminars as much as possible you
want to create your lead generation
system so people can can you know get in
your funnel and you can follow up with
them I think that would be definitely
helpful for you so just a few ideas i’m
assuming you just sent this to a few
people let you know and are hoping to
get some feedback but i think if you
improve the headline improve the
messaging put the picture in testimonial
maybe even a video had some kind of
bonus for people to get if they filled
it out and also has some way to follow
up with people then I think you get much
more accurate results from a wider data
set and hopefully give you better a
better understanding of what people are
interested in so that when you do
launcher your sessions you’ll be awesome
and filled up and you’ll be able to help
a lot of entrepreneurs so hopefully that
helps for those are you watching if you
liked the video please give it a thumbs
up it always makes me want to do more of
these for you and if you have a comment
about this website or you have a
question about your business I’d love to
be able to try to answer for you if you
want to leave it in the comments section
below so thank you and we’ll see you on
the next episode
you
you
edition of ask Evan today I’m going to
be breaking down a website from one of
our viewers his name is Allen and he’s
putting together new sales training
program for entrepreneurs how to improve
their sales and has a survey that he
wanted me to check out and give some
advice on so let’s load up the survey
and see what he has to say here so it’s
the most advanced sales training for
entrepreneurs and small business owners
I’m going to get a new sales training
program for a small business owners
entrepreneurs how to effectively piece
of sales goals to give you new ways of
getting more clients left I massage your
poor develop trust discovers their spine
strategies limit resistant to read image
execute prospects those where deals
fostering piece of bottom line and so on
feedback being valuable and helped me
decide how and when to delivered sales
training program thanks in rice for help
ok and then questions so um I don’t
think a lot about repairs are going to
fill this survey out to be honest unless
they know you what I would recommend
doing here is you need a better hook the
most advanced sales training for
entrepreneurs are small business owners
is an okay headline but it doesn’t
really grabbed me I don’t know if
entrepreneurship Center need the most
advanced I don’t that’s a really big
pain point or not and entrepreneurs and
small business owners is really the same
thing so I pick one and reduce you know
the amount of text that you have to read
so you’re limiting non-essential words
here and tap into their pain a little
bit more like most entrepreneurs a lot
of my don’t know what what kind of you
know content you’re gonna be covering
here but you talk about sales a lot of
people are afraid of rejection that’s
one of the biggest things are afraid to
pick up the phone the freight to the
talk to people the freight to several
their comfort zone especially a lot of
introverted entrepreneurs and if you
could speak to their fear and their pain
more and help them overcome that I think
you’ll have a much more valuable
proposition here that people would be
more willing to go through with you so
you know getting more clients and less
time
is ok you know establish rapport and
Trust from the first contact ok like are
these the main pain points is not going
to make me jump out of my chair and want
to sign up with you probably not so I’d
improve the headline and I prove the
content here to be a little bit more
attention grabbing I’d also maybe have a
little bit more about who you are and
what you’re really good at um I know
your octave in our forum so we’ve seen
you there but if I’m just lying on this
page or if you want people to fill it
out they get an email or an email from a
friend there’s no information on who you
are there’s no picture there’s no
testimonial so you want to establish
some credibility here to you know make
me think hey this guy really knows what
he’s doing and it’s worth my time to
learn a little bit more about what he’s
all about so I definitely put a picture
testimonials or video introduction
something like that on top of improving
the headline and the content here just
to make it more of a hook finally I’d
also put some kind of incentive why
should people fill this out do they get
some kind of bonus or download or they
get you know some kind of free video
training from you or you know some
something else like what what’s the hook
why should I fill this out again besides
you know somebody knowing you why would
they fill this out and if you want to be
able to get some good data from this you
want to be able to branch out beyond
people who know you because they’re
going to be pretty friendly right
they’re gonna say yeah this is
definitely needed and here’s so much i
would spend and probably be too
optimistic where if you’ll be able to
reach out beyond to people who don’t
know you then you might get a more
honest feedback about the program that
you’re offering so regardless though
let’s look at the question so if this is
it of interest okay yes or no tell us
some of our live location okay delivery
schedule cost
when should we hold the training what’s
your number one challenge okay so these
are some you know questions not too many
you’re not collecting contact
informations and so if somebody fills
this out and says yeah i’m interested
I’m in downtown Toronto or I wanted once
a week and I’m willing to pay 1500 bucks
my biggest question burning right now is
XYZ you know who is this person who is a
potential lead for you right you want to
capture that so that you can quickly
follow up with them and you know offer
your one-on-one coaching or sign them up
into some kind of one of your seminars
or teleseminars as much as possible you
want to create your lead generation
system so people can can you know get in
your funnel and you can follow up with
them I think that would be definitely
helpful for you so just a few ideas i’m
assuming you just sent this to a few
people let you know and are hoping to
get some feedback but i think if you
improve the headline improve the
messaging put the picture in testimonial
maybe even a video had some kind of
bonus for people to get if they filled
it out and also has some way to follow
up with people then I think you get much
more accurate results from a wider data
set and hopefully give you better a
better understanding of what people are
interested in so that when you do
launcher your sessions you’ll be awesome
and filled up and you’ll be able to help
a lot of entrepreneurs so hopefully that
helps for those are you watching if you
liked the video please give it a thumbs
up it always makes me want to do more of
these for you and if you have a comment
about this website or you have a
question about your business I’d love to
be able to try to answer for you if you
want to leave it in the comments section
below so thank you and we’ll see you on
the next episode
you
you
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