right now is that we have a lot of
people who want to build brands who want
to become influencers who want to start
companies but they’re not putting in the
pieces that actually allow them to
weather the storm you know the thing
that I’m most proud of is the two
biggest businesses I’ve ever built I
basically started them during very
difficult times when I first got
involved in my dad’s liquor store
business it was the late 90s and just
about a year and a half into my journey
I guess two years into my journey the
stock market crashed and all the
Internet companies folded and all the
people that were making money that I was
targeting to sell wine stop having money
to buy wine and I built and then right
behind that because most of my business
was New York and New Jersey based even
though we were building an Internet
company it was only about a year later
that 9/11 happened and not only you know
changed I mean for anybody that lived in
New York the Jersey area it was much
more compounded for us because we lost
loved ones and and I remember I lost a
hundred employees from one organization
in one day I’d go in hand by hand and
take their emails out because everybody
passed away from Cantor Fitzgerald that
worked in that office so and that so I
persevered through that because I was
practical because I didn’t have a lot of
overhead and because I wasn’t romantic I
wasn’t dreaming I knew that I had a buy
and sell wine and liquor and beer and I
had to make sure that my expenses
weren’t greater than the money I was
bringing in vaynermedia started in the
ashens of the economic meltdown of the
US when I started vaynermedia people
didn’t want to pay $5,000 let alone the
fifty or hundred thousand they’d pay us
a month now for our services and and
when I started vaynermedia you know it’s
funny I watch everybody watch my journey
now and you know there’s that cliche
thing of like overnight success right
I’m gonna have this TV show come out
this June and it’s gonna change my
profile right I’m gonna sit on a stage
with will.i.am and Gwyneth Paltrow and
Jessica Alba for this Apple show that
I’m about to do and everybody’s gonna
say where do you come from that happened
overnight you know
and it’s even really happened in social
I’m sure a lot of you for a lot of you
you’ve only really
even have known about me for the last
six months or so even though I’ve been
putting out content online for ten years
every single day and so the thing that
I’ve been really thinking about is
practicality like vaynermedia even
though I had had already built a nice
sized business it wasn’t like I was
extracting a lot of money out of Wine
Library and so when AJ and I started
vaynermedia seven years ago we started
it out of a company called buddy media’s
conference room for the first two years
that I ran vaynermedia we had no rent we
first worked out of a conference room a
conference room we then worked out of a
co-working space before the whole we
work in co-working space revolution and
I bartered my time to help that company
in exchange for a very small space we
didn’t buy furniture we scrapped and I’d
already made it I was already rich and
we scrapped and so the biggest thing
that I want to implore everybody here
today to do is to take a step back and
think about how fancy are they are you
want to be really really really ghetto
do you really need that chair do you
really need that piece of technology do
you really need to fly that class like I
just think that we’re living through an
incredibly fancy culture of
entrepreneurship entrepreneurship and
CEO status is quite sexy people are
selling a lifestyle that is filled with
lots of fun and trips and and champagne
and bikinis and bling-bling and all
sorts of horseshit right and and I just
think that that era of this era is gonna
come to an end somewhere within the next
five years and very honestly I just
don’t want a lot of people in this room
that dreamed to build their own
businesses to have to go work at a bank
or go work at a retail store and so I
would highly recommend something that I
think is stunningly not talked about
enough which is if you’re building a
[Applause]
[Music]
and so I feel that’s like a funny thing
to say but I think it’s important I
think the other thing that’s important
is to shift the context completely the
other way which is what is really
winning right like what is the
definition of winning and I think we all
have different definitions right and I
think that one of the things that I also
want to say is that I’m getting scared
that a lot of people that are following
my journey hear me talking about buying
the New York Jets and I do aspire to buy
a three billion dollar sports franchise
I do it is what I want it’s you can look
at my fifth grade yearbook long before
business was cool it’s what I want to do
but I’m awfully scared that it’s
pressuring the people that follow me
into trying to achieve things that they
don’t necessarily want they just think
it’s the thing you do if you’re trying
to be a successful business person let
me promise you something I know tens of
thousands of people I know thousands of
people extremely well I know hundreds of
people deeply well there is no
correlation between how much money
someone makes and their level of
happiness I have friends who make
$47,000 a year and are the happiest
people I know their work-life balance is
on point they’re part of two soccer
teams they play video games they watch
every show they want they take two
vacations that they scrap together and
they’re freaking happy as hell and I
know tons of people who I grew up with
in the Silicon Valley boom who have
hundreds of millions of dollars in their
bank account and are is miserable and is
lonely and is broken as you’ll ever see
so I implore all of you to please
reverse engineer and figure out who you
are and figure out what level of
monetizing and stuff you need and what
level of creativity need I promise you
one thing one thing that will catch you
very off guard
I should be way more rich I leave money
on the table every day i I’ve left
ungodly amounts of money on the table I
spend tons of times
spending sending DMS and engaging with
people and meeting people randomly and
not cashing in I actually believe the
statement I’m about to make I think that
I love the journey
and the game of entrepreneurship so much
that I have subconsciously sabotage my
financial upside to make sure I can play
this a little longer because I fear if
the numbers keep getting too big
eventually it will take the fun out of
it when you were lucky enough like I am
to actually do something that you love
so much do something that puts pressure
against the one thing you care about
besides it which is the time I spend
with my family my family is my whole
life and being this and doing this is
the only thing that cuts into that I
couldn’t breathe if I wasn’t an
entrepreneur I didn’t breathe when I
wasn’t an entrepreneur that’s the reason
I got these an F since school because I
just couldn’t be me and I’m not capable
of that and so I think being here
excites me because I think coming to not
LA San Francisco New York London is
always more fun for me it always feels a
little more practical it always feels
like there’s a little bit more chips on
the shoulder which is what I have but I
want to remind everybody just cuz he
didn’t grow up with a trust fund just
cuz you don’t live in Silicon Valley the
market doesn’t care if you’re good
enough you will win and I hope that you
and if you sit around and ponder well if
I didn’t live here or if my mom wasn’t
an alcoholic or if I just learned about
this earlier or if I’d been following
this person earlier or if I wasn’t born
a woman or if I wasn’t born a minority
if you sit and do that you are losing
you’re not wrong
it’s just that business and marketing
and all this doesn’t care they’re just
no emotion in the market like and that’s
it and so I think we need to start
having much deeper much more serious
conversations of practicality you know
it’s fun and I love this space the most
but I loved it long before it was sexy I
loved it long before people want to take
selfies with me
I loved it long before athletes and
celebrities and rappers wanted to be
entrepreneurs I loved it long before
that it was my destiny it was who I was
it was how I was wired it was the only
thing I knew that’s why the four year
old me ripped flowers out of yards and
sold it
you don’t read about being an
entrepreneur at five six seven eight and
nine I didn’t jump on this cuz it’s cool
now and it makes me money and girls I
did it cuz it’s all I ever was and I
implore you if you came here to be an
entrepreneur but this talk allows you to
realize you’re really an artist or
you’re really a number three in a
company because you bring this level of
energy and you don’t want to be a number
one because let me promise you something
about being a number one I’m not an
entrepreneur I’m a firefighter my entire
life is taking care of crap putting out
fires 24/7 365 my whole life is this is
a problem fix this and guess what when
you’re the last line of defense
there’s no blaming your boss there’s no
blaming the logo
there’s no blaming the government it’s
all my fault all of it and so it’s super
sexy but what’s not being talked about
is the friends and acquaintances I have
who have committed suicide in the
entrepreneurial and the last four years
because nobody talks about the downside
everybody thinks they’re gonna be sucks
everybody thinks they’re gonna build
snapchat go look at the data the data
shows that the bar majority of this room
will not succeed not even close to
building an actual business and I don’t
come here to be somber I come here to
remind you that there’s only one thing
you can do the only thing you can do
that can trump
the moment mommy and daddy had sex to
make you the only thing that can trump
that the only thing that can trump your
DNA the only thing that is controllable
[Music]
it is it’s the only tangible and by the
way I don’t know if you guys have
noticed I’ve stopped even and it’s funny
given the name of the conference I’ve
started I’ve started using the word work
more than the word hustle just because I
want everybody to understand what we’re
really talking about here if you’ve got
a big mouth and a lot of you do here
search the hashtag and a lot of you say
CEO founder owner I call that big mouth
if you’ve got the audacity to do it and
and so many of you’ve heard this for me
when I audited I do because I’m curious
it’s how I learn people talk a big game
I especially love when somebody hits me
up on social like Gary Vee you’re gonna
buy the Jets I’m gonna buy the Rams you
know you know everybody is buying a
sports team and I love and I love to
look at what that person does and and
then I’ll DM that person and be like yo
bro nobody nobody unless they were a
trust fund baby ever bought the Rams
when they go skiing for a week when
they’re 24 nobody you know nobody you
know nobody you know has become
successful outside of it being given to
them from their family nobody you know
has actually created success without
working their face off it doesn’t exist
so you can sit and talk about luck and
you can sit and talk about this that or
the other thing but I promise you the
only controllable thing you have is your
work ethic so going back to the
beginning of my talk you need to deploy
serious serious self-awareness and
figure out who you are
I implore you to start matching your
work ethic and your actions
to your mouth if you’re going to be a
billionaire you need to realize that
most people that create billion dollars
worth of wealth don’t do anything
besides work every single day of their
20s and 30s all of them
person that works at vaynermedia has
taken more vacations in the last 13
months than I did in my entire 20s and
early 30s my family went on to family
vacations my entire childhood I was
married to my wife of five years before
it’s the price you have to pay if you
want it at the level that I wanted at
and by the way I advised nobody to want
it at that level I’m being dead serious
this is a very true statement and I
think most of you will not believe but
I’m telling you it’s the goddamn truth
if there was a drug that could take some
ambition out I would take it it is so
extreme it is all in the reason I
started dailyvee was to remind you that
I’m out working you that when you talk
and you’re trying to figure it out when
you’re trying to say you’re gonna be
like me I want you to see it I want you
to see every other day 5:00 a.m. I want
you to see every day midnight all of
them every day always forever that’s
what it takes for what I want good news
is between what I want and what is
achievable and is considered
unbelievably all-time happy is a big gap
so there’s plenty of vacation time I
know tons of people at the vacation time
I know tons of people with work/life
balance I know tons of people that do
tons of fun activities and that make
seven figure millions of dollars a year
and love it I’m playing for legacy I’m
playing for all time I’m looking to
impact every generation that comes
behind me because I want to show that
you can build all time wealth all time
greatness doing it the right way and the
old way that’s what I’m up to so please
make sure you understand that and more
importantly make sure you understand
yourself so that you can reverse
engineer that blueprint and figure out
where you fit within that and then
deploy it but I promise you but I
promise you you will not get there with
your big idea I promise you sitting
around and saying oh I had that I
for uber before Ober did nobody gives a
shit I’ve got every idea that’s gonna be
successful over the next hundred years
it’s all about AI and VR and AR and
augmented in all this I’ll give them to
you all it doesn’t matter cuz most of
you won’t execute against it
the reason I put out all my best stuff
and I’m liked and I don’t charge for it
is somewhere along the line I realize
that 99.9% of you aren’t gonna do
anything about it
you’re gonna ponder it you’re gonna get
super pumped up when you watch me say it
and then three weeks later you’re gonna
give up because you’re not willing to pay the price
people who want to build brands who want
to become influencers who want to start
companies but they’re not putting in the
pieces that actually allow them to
weather the storm you know the thing
that I’m most proud of is the two
biggest businesses I’ve ever built I
basically started them during very
difficult times when I first got
involved in my dad’s liquor store
business it was the late 90s and just
about a year and a half into my journey
I guess two years into my journey the
stock market crashed and all the
Internet companies folded and all the
people that were making money that I was
targeting to sell wine stop having money
to buy wine and I built and then right
behind that because most of my business
was New York and New Jersey based even
though we were building an Internet
company it was only about a year later
that 9/11 happened and not only you know
changed I mean for anybody that lived in
New York the Jersey area it was much
more compounded for us because we lost
loved ones and and I remember I lost a
hundred employees from one organization
in one day I’d go in hand by hand and
take their emails out because everybody
passed away from Cantor Fitzgerald that
worked in that office so and that so I
persevered through that because I was
practical because I didn’t have a lot of
overhead and because I wasn’t romantic I
wasn’t dreaming I knew that I had a buy
and sell wine and liquor and beer and I
had to make sure that my expenses
weren’t greater than the money I was
bringing in vaynermedia started in the
ashens of the economic meltdown of the
US when I started vaynermedia people
didn’t want to pay $5,000 let alone the
fifty or hundred thousand they’d pay us
a month now for our services and and
when I started vaynermedia you know it’s
funny I watch everybody watch my journey
now and you know there’s that cliche
thing of like overnight success right
I’m gonna have this TV show come out
this June and it’s gonna change my
profile right I’m gonna sit on a stage
with will.i.am and Gwyneth Paltrow and
Jessica Alba for this Apple show that
I’m about to do and everybody’s gonna
say where do you come from that happened
overnight you know
and it’s even really happened in social
I’m sure a lot of you for a lot of you
you’ve only really
even have known about me for the last
six months or so even though I’ve been
putting out content online for ten years
every single day and so the thing that
I’ve been really thinking about is
practicality like vaynermedia even
though I had had already built a nice
sized business it wasn’t like I was
extracting a lot of money out of Wine
Library and so when AJ and I started
vaynermedia seven years ago we started
it out of a company called buddy media’s
conference room for the first two years
that I ran vaynermedia we had no rent we
first worked out of a conference room a
conference room we then worked out of a
co-working space before the whole we
work in co-working space revolution and
I bartered my time to help that company
in exchange for a very small space we
didn’t buy furniture we scrapped and I’d
already made it I was already rich and
we scrapped and so the biggest thing
that I want to implore everybody here
today to do is to take a step back and
think about how fancy are they are you
want to be really really really ghetto
do you really need that chair do you
really need that piece of technology do
you really need to fly that class like I
just think that we’re living through an
incredibly fancy culture of
entrepreneurship entrepreneurship and
CEO status is quite sexy people are
selling a lifestyle that is filled with
lots of fun and trips and and champagne
and bikinis and bling-bling and all
sorts of horseshit right and and I just
think that that era of this era is gonna
come to an end somewhere within the next
five years and very honestly I just
don’t want a lot of people in this room
that dreamed to build their own
businesses to have to go work at a bank
or go work at a retail store and so I
would highly recommend something that I
think is stunningly not talked about
enough which is if you’re building a
[Applause]
[Music]
and so I feel that’s like a funny thing
to say but I think it’s important I
think the other thing that’s important
is to shift the context completely the
other way which is what is really
winning right like what is the
definition of winning and I think we all
have different definitions right and I
think that one of the things that I also
want to say is that I’m getting scared
that a lot of people that are following
my journey hear me talking about buying
the New York Jets and I do aspire to buy
a three billion dollar sports franchise
I do it is what I want it’s you can look
at my fifth grade yearbook long before
business was cool it’s what I want to do
but I’m awfully scared that it’s
pressuring the people that follow me
into trying to achieve things that they
don’t necessarily want they just think
it’s the thing you do if you’re trying
to be a successful business person let
me promise you something I know tens of
thousands of people I know thousands of
people extremely well I know hundreds of
people deeply well there is no
correlation between how much money
someone makes and their level of
happiness I have friends who make
$47,000 a year and are the happiest
people I know their work-life balance is
on point they’re part of two soccer
teams they play video games they watch
every show they want they take two
vacations that they scrap together and
they’re freaking happy as hell and I
know tons of people who I grew up with
in the Silicon Valley boom who have
hundreds of millions of dollars in their
bank account and are is miserable and is
lonely and is broken as you’ll ever see
so I implore all of you to please
reverse engineer and figure out who you
are and figure out what level of
monetizing and stuff you need and what
level of creativity need I promise you
one thing one thing that will catch you
very off guard
I should be way more rich I leave money
on the table every day i I’ve left
ungodly amounts of money on the table I
spend tons of times
spending sending DMS and engaging with
people and meeting people randomly and
not cashing in I actually believe the
statement I’m about to make I think that
I love the journey
and the game of entrepreneurship so much
that I have subconsciously sabotage my
financial upside to make sure I can play
this a little longer because I fear if
the numbers keep getting too big
eventually it will take the fun out of
it when you were lucky enough like I am
to actually do something that you love
so much do something that puts pressure
against the one thing you care about
besides it which is the time I spend
with my family my family is my whole
life and being this and doing this is
the only thing that cuts into that I
couldn’t breathe if I wasn’t an
entrepreneur I didn’t breathe when I
wasn’t an entrepreneur that’s the reason
I got these an F since school because I
just couldn’t be me and I’m not capable
of that and so I think being here
excites me because I think coming to not
LA San Francisco New York London is
always more fun for me it always feels a
little more practical it always feels
like there’s a little bit more chips on
the shoulder which is what I have but I
want to remind everybody just cuz he
didn’t grow up with a trust fund just
cuz you don’t live in Silicon Valley the
market doesn’t care if you’re good
enough you will win and I hope that you
and if you sit around and ponder well if
I didn’t live here or if my mom wasn’t
an alcoholic or if I just learned about
this earlier or if I’d been following
this person earlier or if I wasn’t born
a woman or if I wasn’t born a minority
if you sit and do that you are losing
you’re not wrong
it’s just that business and marketing
and all this doesn’t care they’re just
no emotion in the market like and that’s
it and so I think we need to start
having much deeper much more serious
conversations of practicality you know
it’s fun and I love this space the most
but I loved it long before it was sexy I
loved it long before people want to take
selfies with me
I loved it long before athletes and
celebrities and rappers wanted to be
entrepreneurs I loved it long before
that it was my destiny it was who I was
it was how I was wired it was the only
thing I knew that’s why the four year
old me ripped flowers out of yards and
sold it
you don’t read about being an
entrepreneur at five six seven eight and
nine I didn’t jump on this cuz it’s cool
now and it makes me money and girls I
did it cuz it’s all I ever was and I
implore you if you came here to be an
entrepreneur but this talk allows you to
realize you’re really an artist or
you’re really a number three in a
company because you bring this level of
energy and you don’t want to be a number
one because let me promise you something
about being a number one I’m not an
entrepreneur I’m a firefighter my entire
life is taking care of crap putting out
fires 24/7 365 my whole life is this is
a problem fix this and guess what when
you’re the last line of defense
there’s no blaming your boss there’s no
blaming the logo
there’s no blaming the government it’s
all my fault all of it and so it’s super
sexy but what’s not being talked about
is the friends and acquaintances I have
who have committed suicide in the
entrepreneurial and the last four years
because nobody talks about the downside
everybody thinks they’re gonna be sucks
everybody thinks they’re gonna build
snapchat go look at the data the data
shows that the bar majority of this room
will not succeed not even close to
building an actual business and I don’t
come here to be somber I come here to
remind you that there’s only one thing
you can do the only thing you can do
that can trump
the moment mommy and daddy had sex to
make you the only thing that can trump
that the only thing that can trump your
DNA the only thing that is controllable
[Music]
it is it’s the only tangible and by the
way I don’t know if you guys have
noticed I’ve stopped even and it’s funny
given the name of the conference I’ve
started I’ve started using the word work
more than the word hustle just because I
want everybody to understand what we’re
really talking about here if you’ve got
a big mouth and a lot of you do here
search the hashtag and a lot of you say
CEO founder owner I call that big mouth
if you’ve got the audacity to do it and
and so many of you’ve heard this for me
when I audited I do because I’m curious
it’s how I learn people talk a big game
I especially love when somebody hits me
up on social like Gary Vee you’re gonna
buy the Jets I’m gonna buy the Rams you
know you know everybody is buying a
sports team and I love and I love to
look at what that person does and and
then I’ll DM that person and be like yo
bro nobody nobody unless they were a
trust fund baby ever bought the Rams
when they go skiing for a week when
they’re 24 nobody you know nobody you
know nobody you know has become
successful outside of it being given to
them from their family nobody you know
has actually created success without
working their face off it doesn’t exist
so you can sit and talk about luck and
you can sit and talk about this that or
the other thing but I promise you the
only controllable thing you have is your
work ethic so going back to the
beginning of my talk you need to deploy
serious serious self-awareness and
figure out who you are
I implore you to start matching your
work ethic and your actions
to your mouth if you’re going to be a
billionaire you need to realize that
most people that create billion dollars
worth of wealth don’t do anything
besides work every single day of their
20s and 30s all of them
person that works at vaynermedia has
taken more vacations in the last 13
months than I did in my entire 20s and
early 30s my family went on to family
vacations my entire childhood I was
married to my wife of five years before
it’s the price you have to pay if you
want it at the level that I wanted at
and by the way I advised nobody to want
it at that level I’m being dead serious
this is a very true statement and I
think most of you will not believe but
I’m telling you it’s the goddamn truth
if there was a drug that could take some
ambition out I would take it it is so
extreme it is all in the reason I
started dailyvee was to remind you that
I’m out working you that when you talk
and you’re trying to figure it out when
you’re trying to say you’re gonna be
like me I want you to see it I want you
to see every other day 5:00 a.m. I want
you to see every day midnight all of
them every day always forever that’s
what it takes for what I want good news
is between what I want and what is
achievable and is considered
unbelievably all-time happy is a big gap
so there’s plenty of vacation time I
know tons of people at the vacation time
I know tons of people with work/life
balance I know tons of people that do
tons of fun activities and that make
seven figure millions of dollars a year
and love it I’m playing for legacy I’m
playing for all time I’m looking to
impact every generation that comes
behind me because I want to show that
you can build all time wealth all time
greatness doing it the right way and the
old way that’s what I’m up to so please
make sure you understand that and more
importantly make sure you understand
yourself so that you can reverse
engineer that blueprint and figure out
where you fit within that and then
deploy it but I promise you but I
promise you you will not get there with
your big idea I promise you sitting
around and saying oh I had that I
for uber before Ober did nobody gives a
shit I’ve got every idea that’s gonna be
successful over the next hundred years
it’s all about AI and VR and AR and
augmented in all this I’ll give them to
you all it doesn’t matter cuz most of
you won’t execute against it
the reason I put out all my best stuff
and I’m liked and I don’t charge for it
is somewhere along the line I realize
that 99.9% of you aren’t gonna do
anything about it
you’re gonna ponder it you’re gonna get
super pumped up when you watch me say it
and then three weeks later you’re gonna
give up because you’re not willing to pay the price
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