what’s up pollination is evident I’m
really excited that we are continuing
our top five books series where
basically we look at five different
folks in a different category that will
help you grow your business last time we
looked at the top five marketing books
for entrepreneurs and today I’m going to
be looking at the top five
entrepreneurship books based off of
different Amazon reviews comments and
what’s trending right now hope you’ll
enjoy coming in at number five is zero
to one notes on startups or how to build
the future by Peter Thiel I think every
moment in the history of business every
moment the history of technology happens
only once the next Mark Zuckerberg will
not be building a social networking site
the next Larry Page will not be building
a search engine the next Bill Gates will
not be building an operating system
company if you’re copying these people
in some sense you’re not learning from
them and and this is why I think there
is no science to business science starts
with the number two
it starts with things that are
repeatable and experimentally verifiable
in one way or another whereas I think
every great company is one of a kind and
and the question is how do you get from
zero to one and so the starting point
for my book zero to one is that is this
sort of anti formulaic approach to take
this a question of singularity and
uniqueness very as the central question
on and I try to get it through a variety
of sort of contrarian questions what
great business is nobody building tell
me something that’s true that nobody
agrees with you on these are often quite
hard questions to answer because we
think it’s hard to come with some new
truth or often requires courage because
we also have to go against conventional
wisdom in one way or another I think
that on all if you’re is founder or
entrepreneur what you want to aim for is
monopoly you want to aim to build a
company that is one-of-a-kind and that
it’s so far
differentiated from the competition that
it’s not even competing and I think this
is the conventional wisdoms over the
capitalism and competition are somehow
synonyms I believe they’re antonyms a
capitalist is someone who’s in the
business of accumulating capital a world
of perfect competition is a world where
all the profits are competed away if you
want to compete like crazy
then you should just open a restaurant
in Chicago and I think the the great
companies like Google or the paradigm
example I use has had no serious
competition in search since 2002 when a
definitively distance itself from Yahoo
and Microsoft and as a result it’s been
generating enormous cash flows for the
last 12 years coming in at number four
is Trump the art of the deal
by Donald Trump well I wrote a book in
the late 80s called the art of the deal
and to this day it’s the biggest selling
business book ever written and it
doesn’t change I mean the times have
changed the world has changed business
has changed but it doesn’t change and to
a certain extent it was about
negotiation and a lot of negotiations
about honesty be honest because the
other side you’re dealing with
intelligent people they’re going to see
it but have an idea make sure it’s the
right idea and never ever quit or give
up on it and be straight be honest
because you’re going to meet a lot of
these people all throughout your life
and if they respect you and if they do
more or less what you want them to do
you’re gonna have to show that great
degree of honesty so the art of the deal
was a great honor for me because of its
wonderful success I remember when it
first came out it went immediately to
number one on every list and it was a
lot of fun but it hasn’t changed very
much and it probably won’t if we go a
thousand years into the future
negotiation will never change it’s
always going to be the art of the deal
it’s always going to be either pick up
that book and a thousand years it’s not
going to change it’s going to be the
same coming in at number three is
getting things done the art of
stress-free productivity
[Music]
getting things done is a set of
practices that I have researched and
tested over many many years
it’s really not about time minutes but
it’s really more about how do we manage
our focus how do we manage our attention
so unclick overview of how it all hangs
together is really five steps these five
steps I didn’t really make them up I
just started to understand what really
goes on when we get things under control
like if you’ve ever had your kitchen out
of control what did you do to get it
back in stable ground so you could focus
on cooking dinner well you actually go
through five steps whether it’s your
kitchen or your company or anything that
you want to get under control quite
simply the first step is to capture and
to recognize anything that’s not on
cruise control and you need to identify
those things so you need to capture or
collect anything that may be out of
place or not exactly where it needs to
be the way the way it needs to be second
thing you do with it it’s you make
decisions about what it is that you
captured and clarify exactly what those
things mean to you in other words is it
something to move on or not is it
something that belongs where it is does
it represent something else that I need
to keep track of once you do that if you
captured all those things then you
clarified what they mean then you want
to organize the results of that thinking
organization just means I need to park
these things where they go so I don’t
have to keep rethinking them or have
them still bother me or somehow distract
me from what I’m doing so we capture
things first we clarify exactly what
they mean and then you need to organize
those into appropriate categories so
that you don’t you’re not confused about
how things you know hang together and
what to do with it now once you’ve done
all that then you need to step back and
review and reflect on what all of this
means sort of the larger Gestalt the
larger picture the larger inventory of
what all these things are once you’ve
done that I’ve captured the things that
have my attention clarify it exactly
what they mean Park them where they go
and step back and see the whole picture
that’s when I can start to make good
trusted intuitive choices about what
exactly I do and how do I allocate my
resources about all of that so to take
an example of your kitchen you walk in
gee it’s out of control I need to decide
one of these
and capture the things that aren’t where
they need to be so you you know start
cleaning it up you start gathering
things together and then you say well
what exactly are these does that belong
in the refrigerator does that go in the
trash and then you step back and you
maybe pull out your recipe
take a look make sure you have all the
ingredients and then you start actually
making dinner so it’s a common common
sense kind of thing it’s a common
approach to how we do all of that
however applying that in a much more
sophisticated way in the kind of world
that we’re dealing with the speed and
volume of input that we’re all having to
manage on a hour by hour basis applying
those principles actually are something
that people don’t automatically or
naturally seem to do it’s actually
something you need to learn how to do
and you can get much better at so
getting things done is really the
methodology of those best practices put
together in such a way so that you can
surf on top of your life and your work
and not be distracted by it and you’d be
fully present with what you’re doing
coming in at number two is the 4-hour
workweek escape the nine-to-five and
live anywhere and join the new rich by
Timothy Ferriss life doesn’t have to be
so hard it really doesn’t now if you had
told me that three years ago I wouldn’t
have believed you but most people myself
included I resigned themselves to nine
to five grind in exchange for sometimes
although increasingly less and less
relaxing weekends and the occasional one
week certainly no more than two week
vacation I came to realize that income
really has no practical value without
time here are a few simple steps you can
take to escape the rat race entirely not
just with it one of the first steps is
the process of elimination
to start you need to consider something
called parade as well more commonly
known as the 80/20 principle because in
order to work less not have everything
fall apart you’ll have to quantify the
20% of activities that are producing 80
percent of your desired outcomes also
take that time to determine the 20
percent of activities and people who are
consuming 80 percent of your time use
this principle for everything customers
work tasks but also for personal chores
even for friends the goal here is
twofold number one to find your
inefficiencies in order to eliminate
them and then second lanes is just as
important to find your strengths and
those critical few tasks so you can
multiply your output working every hour
every minute from 9 to 5 for some type
of digit isn’t the goal it’s simply the
structure most people use it’s actually
a legacy from a time that’s already been
obsolesce in a knowledge economy the
more important thing is to shift from
presence to performance cut out the
static all the things cooking time and
income out contributing back and focus
on the critical few you’ll find that
very few things matter another critical
step and a real complement to
elimination is what I call the low
information diet or cultivating
selective ignorance keeping abreast of
all the new developments in any field
will consume all of your time it’ll be
all input and no output you can’t
possibly digest all that information so
a more effective approach is to try to
catch up when need be as opposed to
keeping up at all times a big part of
selective ignorance is learning to let
things wait for example email so email
is the single largest acceptable
interruption in modern life and it’s a
very convenient way of simulating
forward motion without accomplishing
anything it shouldn’t be a workspace
it’s a tool and one of the easiest
methods I’ve seen for controlling email
and one that’s become quite popular in
Silicon Valley is setting up a simple
autoresponder much like a vacation auto
response it says something like the
following dear all an effort to actually
get work done
acting a new email policy I’m checking
in responding to email nearly twice a
day at 11 a.m. and 4 p.m. Pacific time
or whatever your time zone happens to be
if you need a response before one of
these two times for anything urgent
please call me on my cell phone thanks
for understanding this move to greater
effectiveness and efficiency whatever
your name this gives you the breathing
room finally two single tasks and focus
on completing the mission critical tasks
the critical few from start to finish
without interruption the third important
tool I’d like to mention and one of my
personal favorites is outsourcing live
to get started though we first need to
replace the very obsolete concept of
annual income this is a very deceptive
metric with hourly income and people are
generally extremely hesitant to delegate
or outsource because they feel they can
do something free themself
this is very inaccurate so let’s start
with a very basic calculation of hourly
con if you make let’s say fifty thousand
dollars per year cut off the last three
zeros I just fifty and you divide that
in half and you get 25 so you make $25
an hour this is assuming you get two
weeks off per year and you’re working
forty hours per week so let’s just say
on the very high end that you can hire a
personal assistant at $30 per hour to
handle one workday of eight hours so
your cost per hours and $5 so his or her
30 – your 25 that means 40 dollars for
full 8-hour day of freedom this also
means that you can take a three-day
weekend every weekend will cost you $40
per week I hire virtual assistants
around the world which only takes a few
hours help me with just about everything
from business research to reading email
cutting hundreds of email down to four
or five that I actually have to deal
with to travel product development
purchasing planning parties even online
dating there are a lot of unorthodox and
creative uses personal outsourcing is
only limited by your imagination and
return
investment is astounding four hundred
five hundred percent even for someone
who makes thirty forty thousand dollars
a year it’s smart to focus on getting
things done but it’s only possible when
you actually set you’re not to do this
so once we remove the constant static
and extraction and focus on the critical
few and they’re really just aren’t that
many so I hope you enjoy the book and
just remember that outside of the law
and science all the rules we follow our
rules we set ourselves so set yourself
up to win and choose your own rules just
as a side note the 4-hour workweek is
one of my favorite books of all time and
it’s awesome to see that video that was
made ten years ago and how far we’ve
come along in video technologies things
that was a awesome flashback that I
really enjoyed watching I return ticket
up the number one spot is Think and Grow
Rich by Napoleon Hill my search led me
to the study of the spiritual forces
with which all of us are blessed and it
was in this field that I came upon a
clue which has enabled me to help
millions of people to find their earthly
business I want to describe my discovery
in the simplest terms possible because
it will reveal to you why it is true
that whatever the mind can conceive and
believe the mind can achieve regardless
of how many times you may have failed in
the past or how lofty or aims and hopes
may be mr. Carnegie delivered a lecture
that I shall never forget because it
changed my entire life and paved the way
for my helping to change the lives of
millions of people some of them not yet
born let me call your attention to a
great power which is under your controls
at mr. Carnegie a power which is greater
than poverty greater than the lack of
education greater than all of your fears
and superstitions combined it is the
power to take the station of your own
mind and direct it to whatever ends you
may desire this profound power mr.
Carnegie continued is the gift of the
Creator and it must have been considered
the greatest of all of his gifts to man
because it is the
only thing over which man has the
complete and unchallengeable right of
control and direction when you speak of
your poverty and lack of education mr.
Carnegie explained you are simply
directing your mind power to attract
these undesirable circumstances because
it is true that whatever your mind feeds
upon your mind attracts to you now you
see why it is important that you
recognize that all success begins with
definiteness of purpose with a clear
picture in your mind of precisely what
you want from life so that’s what we got
for this episode of the top 5
entrepreneurship books I’d love to know
what you guys think have you read those
books are you going to go check them out
now or not do you want to add a 6 7 8 9
10 on the list I have a pretty good book
too this one that people have enjoyed
and some good things about if you
haven’t picked it up already
it sounds about the book real quick and
then he’s got a signer for me put me on
the spot your one word by Evan
Carmichael I’m doing a video review of
you one word your one word by Evan
Carmichael your one word you can check
it out here your one word by Evan
Carmichael this book is really for any
entrepreneur who wants to create massive
success in a powerfully meaningful way
dig deeper into Evan Carmichael’s book
your one work I’m just up from ocean is
actually a really really really good
book so let me know what you guys think
have you read some of these books have
been meant something to you as there are
6 7 8 9 10 that you want to add to the
list and I missed one that you really
feel connected to let me know leave it
down the comments below your comments
your views your shares will also
determine if we continue this series
right now because it’s not a bubble so
the bowl is going to continue once a
month or not so let me know thank you
guys again for support I hope you have a
great weekend I believe in you as we
continue to believe in yourself and
whatever your one word is much love guys
I’ll see you soon
you
really excited that we are continuing
our top five books series where
basically we look at five different
folks in a different category that will
help you grow your business last time we
looked at the top five marketing books
for entrepreneurs and today I’m going to
be looking at the top five
entrepreneurship books based off of
different Amazon reviews comments and
what’s trending right now hope you’ll
enjoy coming in at number five is zero
to one notes on startups or how to build
the future by Peter Thiel I think every
moment in the history of business every
moment the history of technology happens
only once the next Mark Zuckerberg will
not be building a social networking site
the next Larry Page will not be building
a search engine the next Bill Gates will
not be building an operating system
company if you’re copying these people
in some sense you’re not learning from
them and and this is why I think there
is no science to business science starts
with the number two
it starts with things that are
repeatable and experimentally verifiable
in one way or another whereas I think
every great company is one of a kind and
and the question is how do you get from
zero to one and so the starting point
for my book zero to one is that is this
sort of anti formulaic approach to take
this a question of singularity and
uniqueness very as the central question
on and I try to get it through a variety
of sort of contrarian questions what
great business is nobody building tell
me something that’s true that nobody
agrees with you on these are often quite
hard questions to answer because we
think it’s hard to come with some new
truth or often requires courage because
we also have to go against conventional
wisdom in one way or another I think
that on all if you’re is founder or
entrepreneur what you want to aim for is
monopoly you want to aim to build a
company that is one-of-a-kind and that
it’s so far
differentiated from the competition that
it’s not even competing and I think this
is the conventional wisdoms over the
capitalism and competition are somehow
synonyms I believe they’re antonyms a
capitalist is someone who’s in the
business of accumulating capital a world
of perfect competition is a world where
all the profits are competed away if you
want to compete like crazy
then you should just open a restaurant
in Chicago and I think the the great
companies like Google or the paradigm
example I use has had no serious
competition in search since 2002 when a
definitively distance itself from Yahoo
and Microsoft and as a result it’s been
generating enormous cash flows for the
last 12 years coming in at number four
is Trump the art of the deal
by Donald Trump well I wrote a book in
the late 80s called the art of the deal
and to this day it’s the biggest selling
business book ever written and it
doesn’t change I mean the times have
changed the world has changed business
has changed but it doesn’t change and to
a certain extent it was about
negotiation and a lot of negotiations
about honesty be honest because the
other side you’re dealing with
intelligent people they’re going to see
it but have an idea make sure it’s the
right idea and never ever quit or give
up on it and be straight be honest
because you’re going to meet a lot of
these people all throughout your life
and if they respect you and if they do
more or less what you want them to do
you’re gonna have to show that great
degree of honesty so the art of the deal
was a great honor for me because of its
wonderful success I remember when it
first came out it went immediately to
number one on every list and it was a
lot of fun but it hasn’t changed very
much and it probably won’t if we go a
thousand years into the future
negotiation will never change it’s
always going to be the art of the deal
it’s always going to be either pick up
that book and a thousand years it’s not
going to change it’s going to be the
same coming in at number three is
getting things done the art of
stress-free productivity
[Music]
getting things done is a set of
practices that I have researched and
tested over many many years
it’s really not about time minutes but
it’s really more about how do we manage
our focus how do we manage our attention
so unclick overview of how it all hangs
together is really five steps these five
steps I didn’t really make them up I
just started to understand what really
goes on when we get things under control
like if you’ve ever had your kitchen out
of control what did you do to get it
back in stable ground so you could focus
on cooking dinner well you actually go
through five steps whether it’s your
kitchen or your company or anything that
you want to get under control quite
simply the first step is to capture and
to recognize anything that’s not on
cruise control and you need to identify
those things so you need to capture or
collect anything that may be out of
place or not exactly where it needs to
be the way the way it needs to be second
thing you do with it it’s you make
decisions about what it is that you
captured and clarify exactly what those
things mean to you in other words is it
something to move on or not is it
something that belongs where it is does
it represent something else that I need
to keep track of once you do that if you
captured all those things then you
clarified what they mean then you want
to organize the results of that thinking
organization just means I need to park
these things where they go so I don’t
have to keep rethinking them or have
them still bother me or somehow distract
me from what I’m doing so we capture
things first we clarify exactly what
they mean and then you need to organize
those into appropriate categories so
that you don’t you’re not confused about
how things you know hang together and
what to do with it now once you’ve done
all that then you need to step back and
review and reflect on what all of this
means sort of the larger Gestalt the
larger picture the larger inventory of
what all these things are once you’ve
done that I’ve captured the things that
have my attention clarify it exactly
what they mean Park them where they go
and step back and see the whole picture
that’s when I can start to make good
trusted intuitive choices about what
exactly I do and how do I allocate my
resources about all of that so to take
an example of your kitchen you walk in
gee it’s out of control I need to decide
one of these
and capture the things that aren’t where
they need to be so you you know start
cleaning it up you start gathering
things together and then you say well
what exactly are these does that belong
in the refrigerator does that go in the
trash and then you step back and you
maybe pull out your recipe
take a look make sure you have all the
ingredients and then you start actually
making dinner so it’s a common common
sense kind of thing it’s a common
approach to how we do all of that
however applying that in a much more
sophisticated way in the kind of world
that we’re dealing with the speed and
volume of input that we’re all having to
manage on a hour by hour basis applying
those principles actually are something
that people don’t automatically or
naturally seem to do it’s actually
something you need to learn how to do
and you can get much better at so
getting things done is really the
methodology of those best practices put
together in such a way so that you can
surf on top of your life and your work
and not be distracted by it and you’d be
fully present with what you’re doing
coming in at number two is the 4-hour
workweek escape the nine-to-five and
live anywhere and join the new rich by
Timothy Ferriss life doesn’t have to be
so hard it really doesn’t now if you had
told me that three years ago I wouldn’t
have believed you but most people myself
included I resigned themselves to nine
to five grind in exchange for sometimes
although increasingly less and less
relaxing weekends and the occasional one
week certainly no more than two week
vacation I came to realize that income
really has no practical value without
time here are a few simple steps you can
take to escape the rat race entirely not
just with it one of the first steps is
the process of elimination
to start you need to consider something
called parade as well more commonly
known as the 80/20 principle because in
order to work less not have everything
fall apart you’ll have to quantify the
20% of activities that are producing 80
percent of your desired outcomes also
take that time to determine the 20
percent of activities and people who are
consuming 80 percent of your time use
this principle for everything customers
work tasks but also for personal chores
even for friends the goal here is
twofold number one to find your
inefficiencies in order to eliminate
them and then second lanes is just as
important to find your strengths and
those critical few tasks so you can
multiply your output working every hour
every minute from 9 to 5 for some type
of digit isn’t the goal it’s simply the
structure most people use it’s actually
a legacy from a time that’s already been
obsolesce in a knowledge economy the
more important thing is to shift from
presence to performance cut out the
static all the things cooking time and
income out contributing back and focus
on the critical few you’ll find that
very few things matter another critical
step and a real complement to
elimination is what I call the low
information diet or cultivating
selective ignorance keeping abreast of
all the new developments in any field
will consume all of your time it’ll be
all input and no output you can’t
possibly digest all that information so
a more effective approach is to try to
catch up when need be as opposed to
keeping up at all times a big part of
selective ignorance is learning to let
things wait for example email so email
is the single largest acceptable
interruption in modern life and it’s a
very convenient way of simulating
forward motion without accomplishing
anything it shouldn’t be a workspace
it’s a tool and one of the easiest
methods I’ve seen for controlling email
and one that’s become quite popular in
Silicon Valley is setting up a simple
autoresponder much like a vacation auto
response it says something like the
following dear all an effort to actually
get work done
acting a new email policy I’m checking
in responding to email nearly twice a
day at 11 a.m. and 4 p.m. Pacific time
or whatever your time zone happens to be
if you need a response before one of
these two times for anything urgent
please call me on my cell phone thanks
for understanding this move to greater
effectiveness and efficiency whatever
your name this gives you the breathing
room finally two single tasks and focus
on completing the mission critical tasks
the critical few from start to finish
without interruption the third important
tool I’d like to mention and one of my
personal favorites is outsourcing live
to get started though we first need to
replace the very obsolete concept of
annual income this is a very deceptive
metric with hourly income and people are
generally extremely hesitant to delegate
or outsource because they feel they can
do something free themself
this is very inaccurate so let’s start
with a very basic calculation of hourly
con if you make let’s say fifty thousand
dollars per year cut off the last three
zeros I just fifty and you divide that
in half and you get 25 so you make $25
an hour this is assuming you get two
weeks off per year and you’re working
forty hours per week so let’s just say
on the very high end that you can hire a
personal assistant at $30 per hour to
handle one workday of eight hours so
your cost per hours and $5 so his or her
30 – your 25 that means 40 dollars for
full 8-hour day of freedom this also
means that you can take a three-day
weekend every weekend will cost you $40
per week I hire virtual assistants
around the world which only takes a few
hours help me with just about everything
from business research to reading email
cutting hundreds of email down to four
or five that I actually have to deal
with to travel product development
purchasing planning parties even online
dating there are a lot of unorthodox and
creative uses personal outsourcing is
only limited by your imagination and
return
investment is astounding four hundred
five hundred percent even for someone
who makes thirty forty thousand dollars
a year it’s smart to focus on getting
things done but it’s only possible when
you actually set you’re not to do this
so once we remove the constant static
and extraction and focus on the critical
few and they’re really just aren’t that
many so I hope you enjoy the book and
just remember that outside of the law
and science all the rules we follow our
rules we set ourselves so set yourself
up to win and choose your own rules just
as a side note the 4-hour workweek is
one of my favorite books of all time and
it’s awesome to see that video that was
made ten years ago and how far we’ve
come along in video technologies things
that was a awesome flashback that I
really enjoyed watching I return ticket
up the number one spot is Think and Grow
Rich by Napoleon Hill my search led me
to the study of the spiritual forces
with which all of us are blessed and it
was in this field that I came upon a
clue which has enabled me to help
millions of people to find their earthly
business I want to describe my discovery
in the simplest terms possible because
it will reveal to you why it is true
that whatever the mind can conceive and
believe the mind can achieve regardless
of how many times you may have failed in
the past or how lofty or aims and hopes
may be mr. Carnegie delivered a lecture
that I shall never forget because it
changed my entire life and paved the way
for my helping to change the lives of
millions of people some of them not yet
born let me call your attention to a
great power which is under your controls
at mr. Carnegie a power which is greater
than poverty greater than the lack of
education greater than all of your fears
and superstitions combined it is the
power to take the station of your own
mind and direct it to whatever ends you
may desire this profound power mr.
Carnegie continued is the gift of the
Creator and it must have been considered
the greatest of all of his gifts to man
because it is the
only thing over which man has the
complete and unchallengeable right of
control and direction when you speak of
your poverty and lack of education mr.
Carnegie explained you are simply
directing your mind power to attract
these undesirable circumstances because
it is true that whatever your mind feeds
upon your mind attracts to you now you
see why it is important that you
recognize that all success begins with
definiteness of purpose with a clear
picture in your mind of precisely what
you want from life so that’s what we got
for this episode of the top 5
entrepreneurship books I’d love to know
what you guys think have you read those
books are you going to go check them out
now or not do you want to add a 6 7 8 9
10 on the list I have a pretty good book
too this one that people have enjoyed
and some good things about if you
haven’t picked it up already
it sounds about the book real quick and
then he’s got a signer for me put me on
the spot your one word by Evan
Carmichael I’m doing a video review of
you one word your one word by Evan
Carmichael your one word you can check
it out here your one word by Evan
Carmichael this book is really for any
entrepreneur who wants to create massive
success in a powerfully meaningful way
dig deeper into Evan Carmichael’s book
your one work I’m just up from ocean is
actually a really really really good
book so let me know what you guys think
have you read some of these books have
been meant something to you as there are
6 7 8 9 10 that you want to add to the
list and I missed one that you really
feel connected to let me know leave it
down the comments below your comments
your views your shares will also
determine if we continue this series
right now because it’s not a bubble so
the bowl is going to continue once a
month or not so let me know thank you
guys again for support I hope you have a
great weekend I believe in you as we
continue to believe in yourself and
whatever your one word is much love guys
I’ll see you soon
you
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