reasons come first answers come second
if you get a compelling vision and you
got strong enough reasons that will push
you through the tough times you’re gonna
do things other people don’t do instead
of collapsing even if you get off target
you won’t go oh I blew it you’ll get
right back on target make the change
make things happen and I know you’ve
done this in many areas your life just
think about it again I’m not teaching
you something really new here today I
just want to remind you of what your
soul knows you got a change you got it
improve and you’ve got to go through a
simple process fundamentally to make
that progress first step vision that’s
compelling second step make sure that
they’re strong enough reason to follow
through third step you’ve got to review
it and feel it every day I mean anything
have you ever had this happen in your
life has there been anything in your
life that you’ve ever wanted so badly
you were so desirous of it yeah it’s
such a hunger for it that you couldn’t
stop thinking about it could been a
career move could have been when you’re
a kid a car it could have been a
relationship it could have been anything
but you were obsessed you wanted to make
this happen you wanted to attract this
to your life you wanna you just wanted
something and you didn’t even know how
to get it but it was so compelling to
you kept thinking about it every day and
visioning and imagining it feeling it
and then stuff happened and suddenly you
started attract people or situations to
your life and it just came together like
you don’t even have a total plan it was
just that it was so a part of your focus
with so much intensity and emotion so
often that it sensitized you to notice
anything that could get you there
there’s a part of your brain called the
reticular activating system for short we
call it the RAS that part of your brain
determines what you notice in the world
and it’s really important because when
you set a goal when you get really clear
in a vision they’re strong enough
reasons and you review it enough it
becomes a part of you that part of your
brain says anything that relates to this
I need to notice it’s like did you ever
buy a certain kind of car or maybe a
certain outfit and suddenly you see that
car everywhere are those outfits
everywhere you know the cars we’re
always around but why do you see it now
because your Ras knows this is important
this is part of my world now
similarly when you really get clear and
it’s compelling and you’re reviewing it
every day got strong reasons you’re
viewing it every day and you’re feeling
it the brain becomes incredibly acute at
noticing anything to get you to move
forward and so that’s the power of this
so you know what do people do with New
Year’s resolution they come up with
something they kind of want it’s not a
compelling vision they don’t really have
strong enough reasons and they never
review it again until they notice that
they broke what they said they really
want to have make happen because they
didn’t really resolve if you resolve you
got the vision it’s compelling you
review it daily and you feel it you
envision it and you experience it simple
as it sounds now ultimately what is this
really about ultimately if you’re gonna
have lasting change in anything you’re
really talking about just raising your
standards I mean I always tell people if
you want to know how to change your life
and give it to you in three words boring
as it sounds raise your standards and
what does that mean corny as it sounds
raise your standards well thank you for
the breakthrough thought Tony I’m glad I
wasted my time watching this little
email with you but think about it
lasting change is different than a goal
you don’t always get your goals but you
always get your standards maybe it’ll
help you is to think about it this way I
try to explain standards to people with
a different set of words think of it as
everybody in life gets their must they
don’t get their shirts but think about
it you must be above a list of shits no
they don’t you have a list up the shuds
things you should do you should follow
through on I I should lose some weight I
should work out more I should make more
calls I should respond more rapidly to
my email whatever you know I should get
into the office earlier I should be you
know more confident whatever your should
list is people love to have their should
list make me met but it’s kind of like
New Year’s resolutions if it does it’s
really exciting but if it doesn’t which
is most the time it’s a little
disappointing but you kind of know it’s
not gonna happen but when you decide
something as a must for you an absolute
must when you cut up any possible you
say I’m gonna find the way I’m gonna
make the way human beings when they
resolve things and they have make a real
resolution inside themself which is they
raise the standard and they make it a
must they find the way think about in
your own life happens you had some area
of your life where you raise your
standard in your life has never been the
same
maybe at one time your life you use
smoke cigarettes or you did something
and you did it for years and you kept
trying to change it trying to change it
and kept telling yourself I should and
then one day something happened
something just clicked you over
something took you over that kind of
tipping point and inside yourself you
said no more there was a very very
different experience wasn’t it something
inside has shifted and what was a should
became a must and you’ve never gone back
is there an area like that in your life
you can think of again you ever smoke
cigarettes did you ever eat a certain
way drink a certain form of alcohol and
then finally saying no more and you just
don’t go back and notice this it doesn’t
really take any willpower anymore
because somewhere when we make this
click we make something a must we attach
ourselves to it it becomes part of our
identity the one thing I’ve learned in
the last gosh 33 years they’re working
with people from now over 100 countries
four million people is human beings
absolutely follow through on who they
believe they are if you say said to me
well I’m really gonna work hard to stop
smoking but you know I’ve been a smoker
my whole life and I’m you know I am a
smoker I know your days are numbered
you’re gonna be back smoking cigarettes
again because we all act consistent with
who we believe we are
I tell people the strongest force in the
whole human personality is this need to
stay consistent with how we define
ourselves
if you define yourself as somebody who
is really conservative you’re not gonna
be crazy and act nuts unless you’re
really drunk or something and then you
can say it’s the alcohol when it really
does you finally getting permission to
be yourself the alcohol is your excuse
if you’re a really crazy person you act
crazy outrageous playful you don’t act
conservative because that’s not who you
are
during often people say well I can’t do
that I’m not that kind of person and I
always say to people really when did you
define yourself I mean really how many
years ago did you come up with what you
could and couldn’t do in your life how
many years ago most people if they
really look at how they’re living their
life today it’s based on a set of
standards a set of beliefs that they
made choices about 10 20 30 or more
years ago I mean very often we made
decisions in our youth or very young
about what to believe about what we were
capable of about who we are as a person
and that becomes the glass ceiling if
you will that controls us there’s a
corny metaphor but it’s true I remember
one time I was with my family at the
circus and there was a person there and
they had this big giant elephant and you
look at this elephant and they take this
little rope put it around the elephant’s
neck and they drive the stake into the
ground and I mean you look at this you
know that elephant could rip down the
entire tent with almost no effort and
yet the elephant doesn’t struggle
doesn’t try why because the elephant’s
conditioned and they take that elephant
conditioned the elephant when it’s a
baby elephant that’s how they train them
when it’s a little baby elephant it
doesn’t have the power yet they put a
big rope around it and they drive this
huge stake in the ground and the
elephant fights and fights and fights
and one day finding that elephant
decides I’m not capable pulling this out
and once that becomes the definition of
an identity of anyone an elephant in
this case they don’t even try anymore
it’s just who I am that’s how it is
that’s just the way it is in my life I’d
like to ask you to take a look at any
place you’ve got a limitation ask
yourself when did I decide to accept
that limitation and you may not even see
it as a limitation you might see there
just that’s who I am but so often our
lives we’ve adapted to be a certain way
so that we don’t fail or so that people
will like us or respect us but it’s not
necessarily who we are joy comes when
you’re spontaneous it’s really hard to
be truly happy when you’re not being
yourself and most of us have no clue who
we are and so a big part of my work if
you’ve ever been to an event you know is
to get people and do things
spontaneously without thinking because
that’s when the real you shows up that’s
when the energy comes alive and when you
do that when you start to connect your
true nature suddenly there’s energy
available for you to set a higher
standard for what you want in your life
that’s what this is really all about and
when I talk about standards when I talk
about you know shoulds versus muss think
about your own life I know there have
been areas in your life where some point
in time you just shift it and you raise
the standard in your life change because
whatever people have their identity
attached to they live we live who we
leave we are that’s just how it works
it’s just kind of like I give an example
look at your physical body your physical
body today is an absolute reflection of
only one thing
not your goals not your desires but your
standards the identity live for yourself
if your standard is you’re an athlete
then there’s a certain amount of
strength a muscle tone and energy that’s
available in your body on a regular
basis because that’s who you are and so
you do whatever’s necessary to maintain
that identity again the strongest force
and the human personalities this need to
stay consistent with how we define
ourselves because if you don’t know who
you are you would not act once you lock
in on that identity your brain finds a
way to keep you there if you say you
know man I’m overweight I’ve always been
overweight I’m big-boned and that’s the
story you’ve got and you’re gonna always
find a way to get back there that’s
you’re settling point that’s your
identity that’s where things lock in if
you see somebody who’s in really great
shape you ask him do you work out you
know the answer yes how often and
they’ll tell you three times four times
five times a week whatever in a seminar
last people who here works out at least
five days a week and I’m stand-up and
you look around that room and you know
that they work out five times a week as
you can see their body you don’t just
get a result without some kind of action
without some form of ritual ritual
meaning actions you do consistently now
do you think you know those people that
are out there working out five days a
week do they have more time than you do
or I have for anybody else of course not
is that a wife less busy of course not
it’s just a must for them they must work
out that way and they’ve made that turn
their life change so I’m not sitting you
have to work out five days a week I’m
just saying whatever you really want
once don’t get met consistently
standards do whatever you identify this
is who I am and so it’s not so much
about changing your identity as there’s
expanding it you know deciding that you
know instead of your goal is to lose ten
pounds which is not compelling what if
your vision was to get back to my
fighting weight you know this this
this month this next 90 days I’m gonna
transform my body I’m gonna take on a
new challenge I’m gonna find some
technique or strategy there’s a million
of them that can reframe myself where I
want to feel a younger stronger more
vibrant than ever before
here’s my reasons because I want the
energy to really make my life work
because it’s tough out there and I want
to be stronger than I’ve ever been
before I don’t think Oh in front of
mirror if I’m naked not you know when I
laugh I will look there and take a good
look and go yeah I’m proud of whatever I
see there
whatever it takes something’s gonna make
you a laugh smile something’s gonna
tease yourself but something’s gonna
move you to another level if you
identify yourself in a new way and you
own that every day and that becomes the
staredown you live you’ll find the way
to make that standard real money is the
same way
think about it doesn’t matter what’s
happening quote-unquote in the
marketplace
people that make money find a way to
make money no matter what don’t they I
mean most people’s standard is to pay
their bills so that’s what most people
find a way to do even when economic
times get tough most people if that’s
their absolute standard they find a way
some people’s standard is pay their
bills and most of the time and so most
of the time they do some people standard
is not just to pay their bills but to
take care of their family and maybe even
some of their friends and they find a
way in fact human if some people may be
in a family where if they don’t have
enough money they barely have money to
pay their bills they work through guts
out and then somebody their mother their
father somebody else their sister gets
ill and there’s not enough money to take
care of it nobody else has money in
family they don’t either but they find a
way to get that money to take care of
their mother or father don’t they and
they their bells they never could do it
before why the situation made them raise
their own standard and not everybody
does that somebody else in the family
might have money and still don’t take
care of their mother it all comes down
to the inner game my friends changing
your life is a change in the inner game
the outside world you can’t control but
you have an absolute control over this
one if you learn that dynamics of what
shapes you
and identity is one of those simple
clear fundamental basics that if you
start to shift it everything else will
shift in your life as well some people
by the way have to have more than enough
money to do what they want when they
want where they want with whomever they
want contribute the way they want if
that’s there must they find a way I know
that sounds overly simplistic but it’s
true now somebody once said you can take
all the money in the world out of the
hands of everybody out of all the
wealthy people in the world who are
really successful give it to other
people it wouldn’t take too long those
people have it back in their hands it’s
not because they’re manipulator it’s
because they have a standard some are
manipular don’t get me wrong but they
got a standard of what they’re gonna
find a way to make happen I’m just
simply saying to you take those three
magic words and live them raise your
standard if you really want to do it
then I’ll tell you the most important
secret have you ever done this have you
ever told yourself you’re raising you’re
saying okay I’m gonna go make this
happen I’m gonna go make this much money
I’m gonna transform my kids I’m gonna
create the ultimate relationship of my
life I’m gonna transform my body
whatever it is and then you don’t have
strong enough reasons and you don’t lose
use it you don’t follow through it’s
because you didn’t back up your
standards with what makes those
standards real and that’s rituals
rituals all of the power is whenever we
do our Robbins results coaching and we
did Robbins equals results late we get
results with people it’s the same way if
you listen to my ultimate edge program
are back in the old days personal power
or if you went to one of my seminars you
know what I do is I take these huge
challenges you got and we break them
down into little bite-sized steps little
things you do each day that after you do
them you get so much momentum that it’s
easy to succeed you’re not overwhelmed
you have these victory day after day
after day on little things if you’d went
to ultimate edge I’m sure you learned
about the hour of power or the 15
minutes to be able to be fulfilled or 30
minutes to thrive where you literally
just conditioned your body and emotion
with a couple little rituals so it
doesn’t matter what’s going on in your
world you feel that strength and it’s
not fake it’s not some pump up it’s
coming from inside you and it works
rituals define us see all the results in
your life are coming from your rituals
they start with a standard and then have
rituals that follow it up like for
example if you are where you want to be
physically you have very different
ritual
than if you’re not where you want to be
physically if you’re overweight you and
I both know you got a different ritual
than if you’re physically fit completely
different you get up in the morning
what’s the first thing you do if you’re
fit your shoes are there you roll over
the minute you feel you put on your
shoes you lacing you start walking or
whatever that ritual is if you’re
overweight you roll over and you have a
very different ritual you might roll
over several times to turn the alarm
clock off you go in and get your mocha
mocha whatever you know special coffee
stop by at Starbucks or over the case
maybe you have your nice sugar muffin
you know it’s supposed to be really nice
for you whatever you do it’s a different
ritual if you have a great passionate
relationship you have very different
rituals and how you come home than if
you have a lousy relationship you come
home and the first thing you do is
you’re tweeting somebody or you’re
emailing or flipping on the news or you
don’t even come home and what are the
rituals
whenever I study people that are
successful what I look for is what’s the
standard they hold himself to and then
what are all those little rituals that
up because think about it success and
failure are not giant events they don’t
just show up you don’t just suddenly
become successful or suddenly have this
cataclysmic event that makes you fail it
may look that way but failure comes from
all the little things
it’s failure to make the call it’s
failure to check the books its failure
to say I’m sorry
it’s failure to push yourself to do
things physically that you don’t want to
do and all those little failures day
after day come together until one day
some Cataclysm event happens you blame
men that event happened because you
missed all the little stuff get gree
with me and success by the way is not
some overnight event it’s all these
little things success is having a vision
success is making it compelling success
is really seeing and feeling it every
day it was strong enough reasons success
he is feeling the sense that I’m here to
grow I’m here
give something to the world more than
just myself success is caring about
other people success is calling and
saying I love you in the middle of day
for no damn reason or sending a note
that will change a relationship have a
ritual of something funny playful or a
surprise you do how many relationships
are dead today because they have no
surprise rituals anymore you need to
have some rituals some cool things you
do that nobody else does that gives you
a better life than anybody else has all
the little stuff that’s where success
comes from in business it comes from
delivering more than anybody could
imagine all those little things add up
people go wow that’s who I want to do
business with it’s true at any area of
your life so if you look at somebody’s
really successful you think wow I mean
they’re so amazing they’re such a genius
you got to dig underneath you got to
remember something people are rewarded
in public for what they’ve practiced for
years in private myself and my business
people say how are you get up and
speaking of nono-chan you go for three
days and nights and the room is like it
he’s wired and it’s incredible it’s like
a rock concert how do you do that how do
you get that confidence of home and you
know it’s not confidence it’s experience
now but I did so much behind the scenes
and I still do to make things right I
mean how many people would know that
since the time I was 17 years old before
I walk on stage still do to this day
wouldn’t need to do it but I still do it
I never walk out there without being in
an absolute peak state of mind you know
there days my back is hurting my throat
was hurting or I may have a challenger
my father passed away and I’ve still got
to deliver for these people because my
standard is give my all every time
everything has to be better talk to
anybody who’s been to our events for
5-10 years some of our trainers and Jose
I don’t know he does it he’s always
finds a way to make it better that’s not
an ego thing that’s a standard in me I
have to find the way and my ritual
though is I prepare I think I gather new
information I figure out how to put
something across better what do people
need I spend time with our customers I
see what’s going on and before I get on
stage each time I have this little
ritual to put myself in a state of mind
and I did it starting like 17 years old
I started doing it say I now command my
subconscious mind and I say this out
several times this little phrase set of
phrases as an incantation to kind of
conditioned my mind and body and that’s
and now command my subconscious mind to
direct me and helping as many people as
possible today by giving me the strength
and the emotion and the humor and the
brevity whatever it takes to show this
person and help this person change their
life now and I started out with a person
when I work with people one on one I
will do that for 45 minutes driving in
my Volkswagen to go serve and coach
somebody for the first time now I don’t
say that person I say these people and I
can go out in the room of 10,000 people
and deliver for 50 hours and they do it
every time I come back on stage it’s a
ritual a ritual they’re going to peak
stay Peaks they don’t just show up it’ll
be interrupt you great ideas doing the
rough you got to pursue them I talked to
Michael Jordan I’ll never forget dad the
peak of his career and got to watch his
final games saw him backstage and spent
some time with him and there’s pretty
exciting time there’s greatest
basketball players I think that ever
lived and has ever lived and I asked him
I said you know what sets you apart
Michael you know what is it and is it
god-given talent ability skill what is
it needs to tell me you know he said I
can shoot you straight you know it’s not
you know me trying to act humble he goes
I have a lot of talent god-given tell a
lot of skill I’ve worked really hard but
he said really it’s my standards he said
every day I demand more for myself than
anybody else could humanly expect I’m
not competing with somebody else I’m
competing with what I’m capable of hmm
magic formula because most of us lower
our standards why because who you spend
time with my friends is who you become
one of the biggest reasons I started
going to seminars when I was like 17 is
I had nobody around me is a great role
model I could read about somebody but
being around people being in that
environment was very different finding a
way to go to work with someone who lived
that standard of life was very different
you get around people with low standards
and you compete with it you don’t need
to compete with it it’s like okay I mean
remember Jerry Springer I know if he’s
still in the air but you know I remember
used to get people on the show my
my life so pretty darn good come here
that person look at them you don’t have
to change your life all you have to do
is find somebody with a lower standard
you’ll feel good about yourself but if
you feel that good feeling it’s an
illusion the only thing that’s gonna
make you happy my friend and this year
or any other is to step up it’s to raise
the standard it’s to discover what
you’re capable of and feel that
incredible power of pushing through
whatever is holding you back and get to
the other side of more of your true self
that’s what this game is all about and
look at the best of the world in
anything
Tiger Woods what’s what’s his vision to
win golf tournaments no to be the best
that ever lived that’s his goal that’s
his vision but here’s what’s interesting
he backs it up with rituals if you just
have a vision and you don’t have the
rituals stop lying to yourself his
rituals are he started doing things
nobody did before he went started
lifting weights golfers lifting weights
no way
he went out and he changed his swing
when he was the best in the world
because he realized already be the best
that ever lived he’s gonna have to
change his swing if you don’t think
about golf you don’t change your swing
when you’re the best and he went and
retrained himself because he has
different rituals and other golfers now
many people are modeling as rituals to
get better it’s amazing you know you
look at somebody like Michael Phelps the
2008 swimmer won seven you know only two
people I think in history if I remember
correctly that have gotten seven gold
medals in one session and here’s a guy
he’s got number six centers Dalton he’s
exhausted and he’s going in for that
final swim I’m sure you remember and how
does the guy win by one hundredths of a
second
do you think that was
some massive skill that got him over the
top or was it a standard that says this
is who I am I am the champion and no one
is taking this from me and somehow in
those finals milliseconds hundredth of a
second he pushed himself just beyond his
competitor but you know about Michael
Phelps what allow them be able push
beyond that moment is this rituals go
steady the guy most people who swim have
these unbelievable workouts he does two
and three of the workout sessions a day
all the other swimmers in the beginning
thought he was insane
you could over train you can’t do that
it’s not physically possible but he had
a standard and the rituals to back it up
so here’s my final message to you
because I’ve gotten carried away I was
gonna send you like a five-minute
message but you can see there’s no
script here it’s just me going a little
crazy with you but I want to really see
you get what you want this year don’t
let this year be like last and if last
year was great still don’t let it be
that way raise the standard your life is
perfect and extraordinary you darn well
know you’re not gonna be happy unless
you keep making it better that’s what
makes us feel alive it’s not what we get
that make us happy it’s who we become
and what we’re able to give because we
become more that sense of contribution
is what creates the deepest meaning so
here’s my assignment for if you want one
if you want to go from conversation to
some action your simple thing to do
what’s an area your life right now that
you really want improve what’s an area
that’s important to improve it’s your
body’s great how about your career
careers great how about your
relationship intimate one especially or
your kids or your relationship with your
Creator your spiritual side of your life
or is it your finances figure an area
that really matters decide on that area
number one write down what your life is
like in that area right now specifically
as possible so you might say well I’m
13.5 pounds overweight you know whatever
the weight is what the situation is or
my body fat like this or wake up
exhausted in the morning and you write
the truth of where you are right now
so you’re real clear or I’m not in a
relationship I say I want a relationship
but I I’m not in one I don’t seem to
find them all the good ones seem to be
gone is my belief you know and I really
do want one
they don’t have it whatever your
definition well I’m in a relationship
and god I wish I wasn’t in a
relationship I’m planning my escape
wherever you are or I have a wonderful
relationship we love each other but
there just isn’t enough passion just
like the truth of where you are the area
you want to change what right how it is
and then the second step is this week
I’ll be really honest with yourself what
are the rituals that have put me there
because whatever results you’re getting
even if you don’t like the results
there’s some rituals that are keeping
you in that place there’s some rituals
of what you eat or don’t eat how you
move or don’t move how you sleep or
don’t sleep there’s some rituals and the
lack of variety or spice or energy or
focus in an area there’s something
you’re doing and it’s usually not one
thing it’s a bunch of little things they
kind of do consistently whatever you
think about getting in a relationship
whatever you think about working out
whenever you think about money and get
yourself in a state of overwhelm you
start thinking about all the things you
can’t control just write down all the
rituals you have and then here’s the
third step what do you want what’s your
vision and be really specific I’m gonna
be my fighting way I want to be the
strongest I’ve ever felt I want to be
I’m gonna turn my whatever it is be
specific and then last step number four
what are the rituals that will get you
there what would you need to do
differently each morning if you’re gonna
be that kind of energy that kind of
strength how would you have to how often
would you work out what days would you
work out what time a ritual is something
you do consistently usually at a
specific time so becomes automatic let
me tell you something willpower doesn’t
last
but rituals can last a lifetime I bet
you have some rituals in your life right
now you’ve been doing for years even
though some of them don’t serve you
I’m just saying wake yourself up make if
you want a new year and a new life you
don’t need to start in January first
start today start with this little video
and just begin to see what happens and
see how easy it is to just do a few
little rituals don’t do them all just do
two or three new things and you know
what happens you’ll get momentum because
once you discipline yourself in one area
your life you feel yourself doing in
other areas as well I always say
something that my original teacher
taught me I always remind people there’s
always two pains in life there’s at the
pain of discipline or is the pain of
regret
and discipline weighs ounces is my
friend Jim Rohn taught me regret weighs
tons you don’t have regret so right now
what do you want to change what’s it
really like what are the rituals that
got you there that will take a little
homework if you’re not sure ask the
people around you they’ll tell you what
your rituals are what do I really want
in depth one of the rituals that’ll get
me there and then get yourself to start
a few of those actions and lock them in
place so I can help you in any way we’re
here as a company to support you come to
have an event with us come to unleash
the power within or master university or
get a coach you can get a free coaching
session if you call our company and
click on something on this we’ll
probably have something on it or get a
product or don’t do anything with us but
do something with somebody
starting with you if you make the change
in yourself you’re gonna be proud this
year and no amount of money or accolades
other people can mirror the feeling of
being proud of knowing you’ve taken back
control of your life or you’ve taken a
great life to another level because once
you do that you have something you can
give other people whether it be your
kids or your friends or your family and
ultimate that’s why it’s about some
thanks for listening I know how long I
went to here but I hope this has been
helpful for you I just thought it’s a
new year and I want people to be able to
truly create a new life and till I see
again hopefully something soon or gets a
chance to meet you live strong and they
live with passion and of course got bus to you happy new year
if you get a compelling vision and you
got strong enough reasons that will push
you through the tough times you’re gonna
do things other people don’t do instead
of collapsing even if you get off target
you won’t go oh I blew it you’ll get
right back on target make the change
make things happen and I know you’ve
done this in many areas your life just
think about it again I’m not teaching
you something really new here today I
just want to remind you of what your
soul knows you got a change you got it
improve and you’ve got to go through a
simple process fundamentally to make
that progress first step vision that’s
compelling second step make sure that
they’re strong enough reason to follow
through third step you’ve got to review
it and feel it every day I mean anything
have you ever had this happen in your
life has there been anything in your
life that you’ve ever wanted so badly
you were so desirous of it yeah it’s
such a hunger for it that you couldn’t
stop thinking about it could been a
career move could have been when you’re
a kid a car it could have been a
relationship it could have been anything
but you were obsessed you wanted to make
this happen you wanted to attract this
to your life you wanna you just wanted
something and you didn’t even know how
to get it but it was so compelling to
you kept thinking about it every day and
visioning and imagining it feeling it
and then stuff happened and suddenly you
started attract people or situations to
your life and it just came together like
you don’t even have a total plan it was
just that it was so a part of your focus
with so much intensity and emotion so
often that it sensitized you to notice
anything that could get you there
there’s a part of your brain called the
reticular activating system for short we
call it the RAS that part of your brain
determines what you notice in the world
and it’s really important because when
you set a goal when you get really clear
in a vision they’re strong enough
reasons and you review it enough it
becomes a part of you that part of your
brain says anything that relates to this
I need to notice it’s like did you ever
buy a certain kind of car or maybe a
certain outfit and suddenly you see that
car everywhere are those outfits
everywhere you know the cars we’re
always around but why do you see it now
because your Ras knows this is important
this is part of my world now
similarly when you really get clear and
it’s compelling and you’re reviewing it
every day got strong reasons you’re
viewing it every day and you’re feeling
it the brain becomes incredibly acute at
noticing anything to get you to move
forward and so that’s the power of this
so you know what do people do with New
Year’s resolution they come up with
something they kind of want it’s not a
compelling vision they don’t really have
strong enough reasons and they never
review it again until they notice that
they broke what they said they really
want to have make happen because they
didn’t really resolve if you resolve you
got the vision it’s compelling you
review it daily and you feel it you
envision it and you experience it simple
as it sounds now ultimately what is this
really about ultimately if you’re gonna
have lasting change in anything you’re
really talking about just raising your
standards I mean I always tell people if
you want to know how to change your life
and give it to you in three words boring
as it sounds raise your standards and
what does that mean corny as it sounds
raise your standards well thank you for
the breakthrough thought Tony I’m glad I
wasted my time watching this little
email with you but think about it
lasting change is different than a goal
you don’t always get your goals but you
always get your standards maybe it’ll
help you is to think about it this way I
try to explain standards to people with
a different set of words think of it as
everybody in life gets their must they
don’t get their shirts but think about
it you must be above a list of shits no
they don’t you have a list up the shuds
things you should do you should follow
through on I I should lose some weight I
should work out more I should make more
calls I should respond more rapidly to
my email whatever you know I should get
into the office earlier I should be you
know more confident whatever your should
list is people love to have their should
list make me met but it’s kind of like
New Year’s resolutions if it does it’s
really exciting but if it doesn’t which
is most the time it’s a little
disappointing but you kind of know it’s
not gonna happen but when you decide
something as a must for you an absolute
must when you cut up any possible you
say I’m gonna find the way I’m gonna
make the way human beings when they
resolve things and they have make a real
resolution inside themself which is they
raise the standard and they make it a
must they find the way think about in
your own life happens you had some area
of your life where you raise your
standard in your life has never been the
same
maybe at one time your life you use
smoke cigarettes or you did something
and you did it for years and you kept
trying to change it trying to change it
and kept telling yourself I should and
then one day something happened
something just clicked you over
something took you over that kind of
tipping point and inside yourself you
said no more there was a very very
different experience wasn’t it something
inside has shifted and what was a should
became a must and you’ve never gone back
is there an area like that in your life
you can think of again you ever smoke
cigarettes did you ever eat a certain
way drink a certain form of alcohol and
then finally saying no more and you just
don’t go back and notice this it doesn’t
really take any willpower anymore
because somewhere when we make this
click we make something a must we attach
ourselves to it it becomes part of our
identity the one thing I’ve learned in
the last gosh 33 years they’re working
with people from now over 100 countries
four million people is human beings
absolutely follow through on who they
believe they are if you say said to me
well I’m really gonna work hard to stop
smoking but you know I’ve been a smoker
my whole life and I’m you know I am a
smoker I know your days are numbered
you’re gonna be back smoking cigarettes
again because we all act consistent with
who we believe we are
I tell people the strongest force in the
whole human personality is this need to
stay consistent with how we define
ourselves
if you define yourself as somebody who
is really conservative you’re not gonna
be crazy and act nuts unless you’re
really drunk or something and then you
can say it’s the alcohol when it really
does you finally getting permission to
be yourself the alcohol is your excuse
if you’re a really crazy person you act
crazy outrageous playful you don’t act
conservative because that’s not who you
are
during often people say well I can’t do
that I’m not that kind of person and I
always say to people really when did you
define yourself I mean really how many
years ago did you come up with what you
could and couldn’t do in your life how
many years ago most people if they
really look at how they’re living their
life today it’s based on a set of
standards a set of beliefs that they
made choices about 10 20 30 or more
years ago I mean very often we made
decisions in our youth or very young
about what to believe about what we were
capable of about who we are as a person
and that becomes the glass ceiling if
you will that controls us there’s a
corny metaphor but it’s true I remember
one time I was with my family at the
circus and there was a person there and
they had this big giant elephant and you
look at this elephant and they take this
little rope put it around the elephant’s
neck and they drive the stake into the
ground and I mean you look at this you
know that elephant could rip down the
entire tent with almost no effort and
yet the elephant doesn’t struggle
doesn’t try why because the elephant’s
conditioned and they take that elephant
conditioned the elephant when it’s a
baby elephant that’s how they train them
when it’s a little baby elephant it
doesn’t have the power yet they put a
big rope around it and they drive this
huge stake in the ground and the
elephant fights and fights and fights
and one day finding that elephant
decides I’m not capable pulling this out
and once that becomes the definition of
an identity of anyone an elephant in
this case they don’t even try anymore
it’s just who I am that’s how it is
that’s just the way it is in my life I’d
like to ask you to take a look at any
place you’ve got a limitation ask
yourself when did I decide to accept
that limitation and you may not even see
it as a limitation you might see there
just that’s who I am but so often our
lives we’ve adapted to be a certain way
so that we don’t fail or so that people
will like us or respect us but it’s not
necessarily who we are joy comes when
you’re spontaneous it’s really hard to
be truly happy when you’re not being
yourself and most of us have no clue who
we are and so a big part of my work if
you’ve ever been to an event you know is
to get people and do things
spontaneously without thinking because
that’s when the real you shows up that’s
when the energy comes alive and when you
do that when you start to connect your
true nature suddenly there’s energy
available for you to set a higher
standard for what you want in your life
that’s what this is really all about and
when I talk about standards when I talk
about you know shoulds versus muss think
about your own life I know there have
been areas in your life where some point
in time you just shift it and you raise
the standard in your life change because
whatever people have their identity
attached to they live we live who we
leave we are that’s just how it works
it’s just kind of like I give an example
look at your physical body your physical
body today is an absolute reflection of
only one thing
not your goals not your desires but your
standards the identity live for yourself
if your standard is you’re an athlete
then there’s a certain amount of
strength a muscle tone and energy that’s
available in your body on a regular
basis because that’s who you are and so
you do whatever’s necessary to maintain
that identity again the strongest force
and the human personalities this need to
stay consistent with how we define
ourselves because if you don’t know who
you are you would not act once you lock
in on that identity your brain finds a
way to keep you there if you say you
know man I’m overweight I’ve always been
overweight I’m big-boned and that’s the
story you’ve got and you’re gonna always
find a way to get back there that’s
you’re settling point that’s your
identity that’s where things lock in if
you see somebody who’s in really great
shape you ask him do you work out you
know the answer yes how often and
they’ll tell you three times four times
five times a week whatever in a seminar
last people who here works out at least
five days a week and I’m stand-up and
you look around that room and you know
that they work out five times a week as
you can see their body you don’t just
get a result without some kind of action
without some form of ritual ritual
meaning actions you do consistently now
do you think you know those people that
are out there working out five days a
week do they have more time than you do
or I have for anybody else of course not
is that a wife less busy of course not
it’s just a must for them they must work
out that way and they’ve made that turn
their life change so I’m not sitting you
have to work out five days a week I’m
just saying whatever you really want
once don’t get met consistently
standards do whatever you identify this
is who I am and so it’s not so much
about changing your identity as there’s
expanding it you know deciding that you
know instead of your goal is to lose ten
pounds which is not compelling what if
your vision was to get back to my
fighting weight you know this this
this month this next 90 days I’m gonna
transform my body I’m gonna take on a
new challenge I’m gonna find some
technique or strategy there’s a million
of them that can reframe myself where I
want to feel a younger stronger more
vibrant than ever before
here’s my reasons because I want the
energy to really make my life work
because it’s tough out there and I want
to be stronger than I’ve ever been
before I don’t think Oh in front of
mirror if I’m naked not you know when I
laugh I will look there and take a good
look and go yeah I’m proud of whatever I
see there
whatever it takes something’s gonna make
you a laugh smile something’s gonna
tease yourself but something’s gonna
move you to another level if you
identify yourself in a new way and you
own that every day and that becomes the
staredown you live you’ll find the way
to make that standard real money is the
same way
think about it doesn’t matter what’s
happening quote-unquote in the
marketplace
people that make money find a way to
make money no matter what don’t they I
mean most people’s standard is to pay
their bills so that’s what most people
find a way to do even when economic
times get tough most people if that’s
their absolute standard they find a way
some people’s standard is pay their
bills and most of the time and so most
of the time they do some people standard
is not just to pay their bills but to
take care of their family and maybe even
some of their friends and they find a
way in fact human if some people may be
in a family where if they don’t have
enough money they barely have money to
pay their bills they work through guts
out and then somebody their mother their
father somebody else their sister gets
ill and there’s not enough money to take
care of it nobody else has money in
family they don’t either but they find a
way to get that money to take care of
their mother or father don’t they and
they their bells they never could do it
before why the situation made them raise
their own standard and not everybody
does that somebody else in the family
might have money and still don’t take
care of their mother it all comes down
to the inner game my friends changing
your life is a change in the inner game
the outside world you can’t control but
you have an absolute control over this
one if you learn that dynamics of what
shapes you
and identity is one of those simple
clear fundamental basics that if you
start to shift it everything else will
shift in your life as well some people
by the way have to have more than enough
money to do what they want when they
want where they want with whomever they
want contribute the way they want if
that’s there must they find a way I know
that sounds overly simplistic but it’s
true now somebody once said you can take
all the money in the world out of the
hands of everybody out of all the
wealthy people in the world who are
really successful give it to other
people it wouldn’t take too long those
people have it back in their hands it’s
not because they’re manipulator it’s
because they have a standard some are
manipular don’t get me wrong but they
got a standard of what they’re gonna
find a way to make happen I’m just
simply saying to you take those three
magic words and live them raise your
standard if you really want to do it
then I’ll tell you the most important
secret have you ever done this have you
ever told yourself you’re raising you’re
saying okay I’m gonna go make this
happen I’m gonna go make this much money
I’m gonna transform my kids I’m gonna
create the ultimate relationship of my
life I’m gonna transform my body
whatever it is and then you don’t have
strong enough reasons and you don’t lose
use it you don’t follow through it’s
because you didn’t back up your
standards with what makes those
standards real and that’s rituals
rituals all of the power is whenever we
do our Robbins results coaching and we
did Robbins equals results late we get
results with people it’s the same way if
you listen to my ultimate edge program
are back in the old days personal power
or if you went to one of my seminars you
know what I do is I take these huge
challenges you got and we break them
down into little bite-sized steps little
things you do each day that after you do
them you get so much momentum that it’s
easy to succeed you’re not overwhelmed
you have these victory day after day
after day on little things if you’d went
to ultimate edge I’m sure you learned
about the hour of power or the 15
minutes to be able to be fulfilled or 30
minutes to thrive where you literally
just conditioned your body and emotion
with a couple little rituals so it
doesn’t matter what’s going on in your
world you feel that strength and it’s
not fake it’s not some pump up it’s
coming from inside you and it works
rituals define us see all the results in
your life are coming from your rituals
they start with a standard and then have
rituals that follow it up like for
example if you are where you want to be
physically you have very different
ritual
than if you’re not where you want to be
physically if you’re overweight you and
I both know you got a different ritual
than if you’re physically fit completely
different you get up in the morning
what’s the first thing you do if you’re
fit your shoes are there you roll over
the minute you feel you put on your
shoes you lacing you start walking or
whatever that ritual is if you’re
overweight you roll over and you have a
very different ritual you might roll
over several times to turn the alarm
clock off you go in and get your mocha
mocha whatever you know special coffee
stop by at Starbucks or over the case
maybe you have your nice sugar muffin
you know it’s supposed to be really nice
for you whatever you do it’s a different
ritual if you have a great passionate
relationship you have very different
rituals and how you come home than if
you have a lousy relationship you come
home and the first thing you do is
you’re tweeting somebody or you’re
emailing or flipping on the news or you
don’t even come home and what are the
rituals
whenever I study people that are
successful what I look for is what’s the
standard they hold himself to and then
what are all those little rituals that
up because think about it success and
failure are not giant events they don’t
just show up you don’t just suddenly
become successful or suddenly have this
cataclysmic event that makes you fail it
may look that way but failure comes from
all the little things
it’s failure to make the call it’s
failure to check the books its failure
to say I’m sorry
it’s failure to push yourself to do
things physically that you don’t want to
do and all those little failures day
after day come together until one day
some Cataclysm event happens you blame
men that event happened because you
missed all the little stuff get gree
with me and success by the way is not
some overnight event it’s all these
little things success is having a vision
success is making it compelling success
is really seeing and feeling it every
day it was strong enough reasons success
he is feeling the sense that I’m here to
grow I’m here
give something to the world more than
just myself success is caring about
other people success is calling and
saying I love you in the middle of day
for no damn reason or sending a note
that will change a relationship have a
ritual of something funny playful or a
surprise you do how many relationships
are dead today because they have no
surprise rituals anymore you need to
have some rituals some cool things you
do that nobody else does that gives you
a better life than anybody else has all
the little stuff that’s where success
comes from in business it comes from
delivering more than anybody could
imagine all those little things add up
people go wow that’s who I want to do
business with it’s true at any area of
your life so if you look at somebody’s
really successful you think wow I mean
they’re so amazing they’re such a genius
you got to dig underneath you got to
remember something people are rewarded
in public for what they’ve practiced for
years in private myself and my business
people say how are you get up and
speaking of nono-chan you go for three
days and nights and the room is like it
he’s wired and it’s incredible it’s like
a rock concert how do you do that how do
you get that confidence of home and you
know it’s not confidence it’s experience
now but I did so much behind the scenes
and I still do to make things right I
mean how many people would know that
since the time I was 17 years old before
I walk on stage still do to this day
wouldn’t need to do it but I still do it
I never walk out there without being in
an absolute peak state of mind you know
there days my back is hurting my throat
was hurting or I may have a challenger
my father passed away and I’ve still got
to deliver for these people because my
standard is give my all every time
everything has to be better talk to
anybody who’s been to our events for
5-10 years some of our trainers and Jose
I don’t know he does it he’s always
finds a way to make it better that’s not
an ego thing that’s a standard in me I
have to find the way and my ritual
though is I prepare I think I gather new
information I figure out how to put
something across better what do people
need I spend time with our customers I
see what’s going on and before I get on
stage each time I have this little
ritual to put myself in a state of mind
and I did it starting like 17 years old
I started doing it say I now command my
subconscious mind and I say this out
several times this little phrase set of
phrases as an incantation to kind of
conditioned my mind and body and that’s
and now command my subconscious mind to
direct me and helping as many people as
possible today by giving me the strength
and the emotion and the humor and the
brevity whatever it takes to show this
person and help this person change their
life now and I started out with a person
when I work with people one on one I
will do that for 45 minutes driving in
my Volkswagen to go serve and coach
somebody for the first time now I don’t
say that person I say these people and I
can go out in the room of 10,000 people
and deliver for 50 hours and they do it
every time I come back on stage it’s a
ritual a ritual they’re going to peak
stay Peaks they don’t just show up it’ll
be interrupt you great ideas doing the
rough you got to pursue them I talked to
Michael Jordan I’ll never forget dad the
peak of his career and got to watch his
final games saw him backstage and spent
some time with him and there’s pretty
exciting time there’s greatest
basketball players I think that ever
lived and has ever lived and I asked him
I said you know what sets you apart
Michael you know what is it and is it
god-given talent ability skill what is
it needs to tell me you know he said I
can shoot you straight you know it’s not
you know me trying to act humble he goes
I have a lot of talent god-given tell a
lot of skill I’ve worked really hard but
he said really it’s my standards he said
every day I demand more for myself than
anybody else could humanly expect I’m
not competing with somebody else I’m
competing with what I’m capable of hmm
magic formula because most of us lower
our standards why because who you spend
time with my friends is who you become
one of the biggest reasons I started
going to seminars when I was like 17 is
I had nobody around me is a great role
model I could read about somebody but
being around people being in that
environment was very different finding a
way to go to work with someone who lived
that standard of life was very different
you get around people with low standards
and you compete with it you don’t need
to compete with it it’s like okay I mean
remember Jerry Springer I know if he’s
still in the air but you know I remember
used to get people on the show my
my life so pretty darn good come here
that person look at them you don’t have
to change your life all you have to do
is find somebody with a lower standard
you’ll feel good about yourself but if
you feel that good feeling it’s an
illusion the only thing that’s gonna
make you happy my friend and this year
or any other is to step up it’s to raise
the standard it’s to discover what
you’re capable of and feel that
incredible power of pushing through
whatever is holding you back and get to
the other side of more of your true self
that’s what this game is all about and
look at the best of the world in
anything
Tiger Woods what’s what’s his vision to
win golf tournaments no to be the best
that ever lived that’s his goal that’s
his vision but here’s what’s interesting
he backs it up with rituals if you just
have a vision and you don’t have the
rituals stop lying to yourself his
rituals are he started doing things
nobody did before he went started
lifting weights golfers lifting weights
no way
he went out and he changed his swing
when he was the best in the world
because he realized already be the best
that ever lived he’s gonna have to
change his swing if you don’t think
about golf you don’t change your swing
when you’re the best and he went and
retrained himself because he has
different rituals and other golfers now
many people are modeling as rituals to
get better it’s amazing you know you
look at somebody like Michael Phelps the
2008 swimmer won seven you know only two
people I think in history if I remember
correctly that have gotten seven gold
medals in one session and here’s a guy
he’s got number six centers Dalton he’s
exhausted and he’s going in for that
final swim I’m sure you remember and how
does the guy win by one hundredths of a
second
do you think that was
some massive skill that got him over the
top or was it a standard that says this
is who I am I am the champion and no one
is taking this from me and somehow in
those finals milliseconds hundredth of a
second he pushed himself just beyond his
competitor but you know about Michael
Phelps what allow them be able push
beyond that moment is this rituals go
steady the guy most people who swim have
these unbelievable workouts he does two
and three of the workout sessions a day
all the other swimmers in the beginning
thought he was insane
you could over train you can’t do that
it’s not physically possible but he had
a standard and the rituals to back it up
so here’s my final message to you
because I’ve gotten carried away I was
gonna send you like a five-minute
message but you can see there’s no
script here it’s just me going a little
crazy with you but I want to really see
you get what you want this year don’t
let this year be like last and if last
year was great still don’t let it be
that way raise the standard your life is
perfect and extraordinary you darn well
know you’re not gonna be happy unless
you keep making it better that’s what
makes us feel alive it’s not what we get
that make us happy it’s who we become
and what we’re able to give because we
become more that sense of contribution
is what creates the deepest meaning so
here’s my assignment for if you want one
if you want to go from conversation to
some action your simple thing to do
what’s an area your life right now that
you really want improve what’s an area
that’s important to improve it’s your
body’s great how about your career
careers great how about your
relationship intimate one especially or
your kids or your relationship with your
Creator your spiritual side of your life
or is it your finances figure an area
that really matters decide on that area
number one write down what your life is
like in that area right now specifically
as possible so you might say well I’m
13.5 pounds overweight you know whatever
the weight is what the situation is or
my body fat like this or wake up
exhausted in the morning and you write
the truth of where you are right now
so you’re real clear or I’m not in a
relationship I say I want a relationship
but I I’m not in one I don’t seem to
find them all the good ones seem to be
gone is my belief you know and I really
do want one
they don’t have it whatever your
definition well I’m in a relationship
and god I wish I wasn’t in a
relationship I’m planning my escape
wherever you are or I have a wonderful
relationship we love each other but
there just isn’t enough passion just
like the truth of where you are the area
you want to change what right how it is
and then the second step is this week
I’ll be really honest with yourself what
are the rituals that have put me there
because whatever results you’re getting
even if you don’t like the results
there’s some rituals that are keeping
you in that place there’s some rituals
of what you eat or don’t eat how you
move or don’t move how you sleep or
don’t sleep there’s some rituals and the
lack of variety or spice or energy or
focus in an area there’s something
you’re doing and it’s usually not one
thing it’s a bunch of little things they
kind of do consistently whatever you
think about getting in a relationship
whatever you think about working out
whenever you think about money and get
yourself in a state of overwhelm you
start thinking about all the things you
can’t control just write down all the
rituals you have and then here’s the
third step what do you want what’s your
vision and be really specific I’m gonna
be my fighting way I want to be the
strongest I’ve ever felt I want to be
I’m gonna turn my whatever it is be
specific and then last step number four
what are the rituals that will get you
there what would you need to do
differently each morning if you’re gonna
be that kind of energy that kind of
strength how would you have to how often
would you work out what days would you
work out what time a ritual is something
you do consistently usually at a
specific time so becomes automatic let
me tell you something willpower doesn’t
last
but rituals can last a lifetime I bet
you have some rituals in your life right
now you’ve been doing for years even
though some of them don’t serve you
I’m just saying wake yourself up make if
you want a new year and a new life you
don’t need to start in January first
start today start with this little video
and just begin to see what happens and
see how easy it is to just do a few
little rituals don’t do them all just do
two or three new things and you know
what happens you’ll get momentum because
once you discipline yourself in one area
your life you feel yourself doing in
other areas as well I always say
something that my original teacher
taught me I always remind people there’s
always two pains in life there’s at the
pain of discipline or is the pain of
regret
and discipline weighs ounces is my
friend Jim Rohn taught me regret weighs
tons you don’t have regret so right now
what do you want to change what’s it
really like what are the rituals that
got you there that will take a little
homework if you’re not sure ask the
people around you they’ll tell you what
your rituals are what do I really want
in depth one of the rituals that’ll get
me there and then get yourself to start
a few of those actions and lock them in
place so I can help you in any way we’re
here as a company to support you come to
have an event with us come to unleash
the power within or master university or
get a coach you can get a free coaching
session if you call our company and
click on something on this we’ll
probably have something on it or get a
product or don’t do anything with us but
do something with somebody
starting with you if you make the change
in yourself you’re gonna be proud this
year and no amount of money or accolades
other people can mirror the feeling of
being proud of knowing you’ve taken back
control of your life or you’ve taken a
great life to another level because once
you do that you have something you can
give other people whether it be your
kids or your friends or your family and
ultimate that’s why it’s about some
thanks for listening I know how long I
went to here but I hope this has been
helpful for you I just thought it’s a
new year and I want people to be able to
truly create a new life and till I see
again hopefully something soon or gets a
chance to meet you live strong and they
live with passion and of course got bus to you happy new year
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