the difference in people the difference
in performance the difference in the
final result the outcome is it usually
dependent upon skill is that what makes
one person better than other yes or no
commonly seen someone with an
unbelievable innate skill get wiped out
by an athlete a person a business
individual who clearly had less skill
how many seen this happen say I it’s our
ability to maximize we said on day one
leaders are transformed organizations
you want to grow this company you want
to transform this company leaders do it
a leader doesn’t mean everybody else
follows you it just means that you have
a higher what higher standard than
anybody else does will make you the
leader is when you have a higher
expectation none of other people anybody
can do that of whom of yourself so if
you want to know what does it take to
take things to the highest level what’s
gonna take to change my business
permanently not temporary you go home
and you can install some of these
strategies skills tactics tools insights
and see a significant change but if that
change is gonna be a lasting company of
value that keeps growing then the things
you’ve learned here has to become the
standard for your organization not
something you did for a period of time
whenever you look at somebody and say
why are they more successful anybody
else it’s always because of step one
they’ve raised their standard if you go
back home and you want to change your
life in any way personally
professionally or your company is boring
as it sounds as stupid as it needed
sound my dad spent all this time this
energy this money and you’re gonna tell
me to raise my standards yes cuz even
though that’s not sexy it is the only
thing that creates lasting change you
want to diet and you gonna lose weight
but will that person eventually do
they’ll go where back unless they raise
their standard now that sounds so
trite and stupid and positive thing key
or old-school but the truth is it’s the
truth
so maybe I can language it away that’s
more compelling to you or more simple
what does it mean when we say raise our
standards it means you turn your shoulds
in the muss the difference in people is
that they turn their shoulds in the must
the things that you used to say I should
do you do your sheds when it’s
convenient when it’s comfortable when it
goes your way but when something is a
must not to other people but a must to
you do you find the way to get it done
yes or no so the difference in people is
what’s there must another word for that
is what’s our standard every person
assuring right now our bodies are a
reflection of our physical standards
they are not a reflection of our desires
many plus people have a desire for more
energy or a better body or stronger body
or more fit body you don’t get our goals
together mas the ones that are the must
become how you are and guess what it
shows up in your rituals when it’s a
mosque you have different rituals
different things you do consistently
when you must have your body a certain
way then you should or you’d like to or
you ought to how many follow to talking
about here say I so whether we want it
or not the only way to change your body
long-term is change what the must is for
you now I’m not telling you what it
should be who the hell am i I’m just
saying maybe it’s time for you to take a
look as many times you set the standard
a long time ago or you lost the standard
completely because most of us based our
standards by our environment who you
spend time with is who you tend to
become so if everybody around you is
gained a little weight or every surround
you is you know constantly tired after a
while even if you had high energy you
don’t want to make fun of them or tease
them or make them feel bad so gradually
subconsciously you lower your own Saturn
just a little bit and that little bit is
that old metaphor overused but true you
take up frog and put them in boiling
water what’s gonna do jump right out but
if you put them in and turn the one up
real slowly over time it’ll boiled to
death that’s the most people’s lives
isn’t it
it’s usually because you haven’t
remembered the power of who you spend
time with who you spend time with us who
you become so when you want things
that’s great about this five days as you
found people from all over the world who
were all absolutely committed to go day
and night night and day literally
sometimes the food sometimes without but
whose standard was I’m here to maximize
Who I am what I’m about what I’m gonna
take home what I’m gonna create that
raises your game number play against
somebody you’re better than your skills
gonna go down play get something better
than you just to stay on the court the
game has to go up want to change your
life raise your standard want it raise
your standards the most get around where
it’s better surround yourself with
people playing the game much higher than
you are so just to be around them your
game master eyes that’s part of what we
try to do we come into a company we
create that by raising the standard
amongst them or you got to do it by
yourself but you got to do it somebody
breathing on the say I and it starts
with whom it starts with us so raise the
stain I remember when I met Michael
Jordan for the first time and it’s while
I’m still with the Bulls
so I asked him I got a chance to do some
coaching a bunch of people and they got
a new system because of this and I said
Michael I said how is it you do this oh
you’re the best that’s ever lived at
this stage got that same question of
Wayne Gretzky an interesting Wayne
Gretzky I read someplace any game in the
same answer I says the same thing you’re
not the fastest you’re not the strongest
you’re not you know you don’t how is it
you the great one when you have the
fastest the strongest the quickest he
said well Tony appreciate the compliment
but he said I think one of my advantages
as most people skate to where the puck
is an ice skate to where the puck is
going the power of what anticipation he
knows the pattern with Jordan his
standard was I asked him he said look
Tony everybody you know I said what
makes you the best is that natural
ability is a talent as a skill as a
god-given
is it strategy what is it he said Tony I
think I had to save this to you without
it sounding like hyperbole he said I had
got unbelievable natural skills but he
said study my history and you’ll know I
am Who I am I did not make the high
school varsity team when I was
more in school high school I got cotton
he said I had a lot of natural talent
but the greatest gift in my life was a
coach who said you’re not on the team
and I looked at him I laughed at him I
said you gotta put me on the team when
the most talented guy out there he said
no you’re not
he said you have a lot of natural talent
but you have no heart no absolute
commitment no real drive you’re not on
my team and it just crushed him and
finally he negotiated he said look you
want to be on my team next year
simple meet me every morning before
school for a one-on-one practice and
I’ll take this raw talent and I’ll teach
you discipline
I’ll show and erase your standard and if
you show up the whole year I’ll
guarantee a spot next year and if you
don’t probably the same outcomes could
happen when you try out next year you
couldn’t believe it and guess what
mostly don’t know Michael Jordan got up
every morning and drilled and drilled
and drilled and didn’t get to be on the
team and next to his on the team and he
was not only good he was great guess
what his career exploded when he lost
again championship to Detroit and he was
on the bus he said he was crying in the
back of the bus physically crying his
thoughts and all the other players they
hadn’t done their job and something
inside of him snapped and realized
crying whining blaming everybody else is
not the problem I need to raise my coz
he realized that’s what did it for him
originally and you know he did that year
he lifted weights like never in his
entire life he decided he was going to
dominate every person every person every
floor every place every spot in the
country he’s gonna be stronger than
anybody he practice like he’d never
practiced in his life and oh by the way
he went how many NBA championships how
many in a row three retired came back
when having around three never anybody
in history would even dream of such a
thing especially after retirement that’s
the power of raising your standard but
guess who he competes with Michael told
me one time he goes Tony if I competed
with other people I wouldn’t be Who I am
he said my competition is with the best
I can be they’re trying to compete with
me that’s why I beat them because
they’re competing with where I am
but I’m competing with where I can be
think about that mindset think how your
life would be different if you raise the
standard what you expected from yourself
now you’re people yourself to that level
how things could shift it’s all about
changing your shirt’s tomas it’s all
about going back and saying this is how
it’s gonna be
it’s like when Gary Vee was here and he
was guys are saying man I’m working so
hard man I work from nine to six yeah
what are you doing for Nathan to 8:00
p.m. to 2:00 I am that’s where you
master your craft I always say to people
it’s what you practice in private it’ll
you’ll be rewarded for in public people
say oh my god you know you have this
great abilities great skill didn’t see
all the hours this class this course I
know tons of the stuff like the back of
my hand but if you talk to my team who’s
exhausted they’ll tell you we’re up to
4:00 a.m. almost every night to be able
to figure out how to provide for you a
life cycle and get to be real so you can
think about Nike and have to give you
accurate information about Wednesday
really get to young adult when they fall
down we ought to make phone calls read
financials do all kinds of stuff we did
all that stuff they’re doing all these
things we’ve accomplished so much I
figure out how to make it even better
that level of commitment is what makes
you great at what you do and gives you
that little edge that makes you stand
out from everybody else and that
standing out is what makes somebody
absolutely own an industry or brand
themself like nobody else in the world
that process is what this is about raise
your standard when you got to go home
you got to say where are we gonna raise
the standard what am I gonna take that’s
Noom I should and make it absolute musts
where are we gonna do that as a team and
how we’re gonna pull it off now
who here is never by the way your income
right now as a result of your standards
as well it’s not the industry that’s not
the economy who here’s making more money
today they neither made ten years ago
and you see our hands how many feel like
it’s not enough today let me says your
hands and how could that be
Real Estate’s so cheap now computers are
cheaper than they were then you get so
much more for your money because once
you achieve a level who knows what
happens you immediately you pose the gap
you create a new gap that’s because that
was makes a scrub who’s willing to go
back to where you were ten years ago
not many some of you you would because
it’s gotten worse than last ten years
for you majority there’s no way see once
you’re fortunate enough if you don’t
like cleaning outs once you’re fortunate
to have somebody clean your toilets you
will not be doing that again unless you
like that you’ll find somebody loves
cleaning threads and you’ll pay them
handsomely cuz now to go back and do
that once you’ve had the privilege of
not having to do that it’s a different
game it’s a gross metaphor but who gets
what I’m talking about here say I once
you have a mosque you find a way to get
to it every one of you this room is
earning what you must earn not a dime
more don’t get me wrong you might have
big goals big desires but it’s not a
must for you because even the economy
crunches if it’s a must he will find the
way how many agree with me on the say I
see when it was a muster me to get at
one level I did I remember I’m it was a
must for me to finally make a million
dollars a year
I had my son Jared gonna be born I swear
I would never have a child unless I was
financially sat and I wasn’t financially
set and he was on his way I went from
38,000 dollars a year to making a
million dollars a year in the next
twelve months that was all bs in my head
I thought all my growing up all the pain
was because my parents Fox there was no
money they would have fought anyway
because I believe that though I raised
the standard made it happen that I made
a million dollars a year for seven
straight years even though I built five
more companies even though I was helping
more people I made the same amount of
money guess why that was my must at some
level above that seemed greedy
that wasn’t like I had this incredible
lifestyle in the magical home at this
place called the Del Mar castle
overlooking the ocean and Del Mar
California but I was on the road staying
at the Ramada Inn in Milwaukee with shag
carpeting and smelly you know dead
animals on the wall on my birthday and
my maid she’s back at home in the castle
going on mr. Robins happy birthday I
can’t help thinking you it’s so
wonderful all mr. Robbins is so
beautiful here I was sitting out in the
jacuzzi overlooking the ocean
oh yes oh I’ve lost 22 pounds I can’t
tell you it’s been so amazing I get on
your Stairmaster and I watch Oprah I
love your gym mr. Robbins I’m thinking
she’s got a multi-million dollar
lifestyle
how many can relate to this in some way
right so I went from 38,000 a million if
I changed my income it became an
absolute what it wants nothing about
money it was about growing because I
knew to make more I’d have to help more
people
I’d have to expand and I came to this
goal I wanted to feed all the people in
San Diego that were homeless first my
goal was a third of the homeless people
my goal was everybody because if I go
for thirty eight thousand or a million I
should they go from a million of three
million in three years and I did in
twelve months
I found the Y I found the reasons I got
a different rpm but it became a must for
me not a shut you meet your must my
friends maybe it’s time to change your
mus something else must’ve survived
somebody’s must is to be okay some you
must have staff read them some people’s
must deserve more than they could
possibly spend summers masters take care
of everybody around them whatever your
must is you’re gonna get it when you
leave here get clear in your must or
raise your what step to real fast and we
do it real fast who here has ever raised
the standard and you get out there you
go I’m gonna go do this now I’m
committed I’m gonna change this I’m
gonna make that happen I lose 50 pounds
I’m gonna take my company the next level
and you’re all excited and then all
sudden this voice in your set head goes
who are you kidding
who’s ever had one of these raise your
hand say I so once you raise your
standard you got to get certainty behind
it you can sustain it and that means you
got to change your limiting beliefs you
got to change your limiting beliefs and
who has limiting beliefs by the way who
everyone does so you got to become aware
of it and you got to destroy it now how
to do that honestly if you’ve been DBW
you know how if you haven’t come join me
in San Jose or someplace else and come
through the experience when you change
your limiting belief everything changes
cuz as you believe so is it done unto
you
if you believe you’re right you believe
you’re wrong you’re right goes whatever
you’re certain about you find a way to
support it I always teach people
exercise try this and if you know it do
it fresh look at this room real fast for
everything
in this room and give you a test what’s
brown quick look for Brown look for
brown or brown brown hair brown clothing
Brown close your eyes tell me everything
you saw in this room that’s red raise
your hand if you see more Brown and you
have been red and say aye
open your eyes now look for red look for
red look for red looked red look for red
look for red look everywhere for red
look for red raise your hand if you
found more red this time raise your hand
say aye
why cause you’re looking for it cuz
whatever you focus on you’ll find in
fact you’ll find stuff that’s not there
how many saw beige called it brown just
to feel successful how many saw burgundy
called it red just to feel successful
see once you believe something is a
certain way how do you need for
certainty you’ll change things to meet
that belief let me show you in two
seconds flat while the rich get richer
and the poor get poorer I called the
success cycle real fast dry yourself
four squares put them up on the screen
here you’ll see as I do this take a
quick look you’ll notice you’ve got the
word potential up in the left-hand
square up on the right-hand square is
the word action bottom right is the word
results bottom left is the word belief
or another word for that would being a
sense of certainty potential action
belief results and notice there’s arrows
in a clockwise fashion where they just
keep feeding each other over and over
and over again so again it’s potential
action results belief another word for
that would be certain date now you ever
notice how rich people tend to get
richer and for people to get poor and I
don’t just mean rich in financial terms
I mean people that are rich emotionally
Jim knows how happy people tend to get
happier and depressed people tend to get
more depressed how many found this to be
true yeah that’s because the power of
momentum and what I’m about to show you
so let me show you something here what’s
the potential of any human being you
tell me quick unlimited do most people’s
results reflect that true potential yes
or no no way
why cuz most people aren’t taking enough
what but is it possible take a lot of
action and still get lousy results what
if you got a Salesman that works for you
and they walk out and then
on a hundred doors and they say you
wouldn’t want to buy thing from me would
you or they don’t say that verbally but
they say it non-verbally is that gonna
affect the results yes or no so it’s not
enough even to take enough action
because when we believe it’s not gonna
work or were uncertain does that affect
how much of our potential we tap yes or
no see if you don’t think it’s gonna
work you’re not gonna put out a bunch of
your energy when you think it’s gonna
fail and by the way when you’re not sure
you tap a little potential do you take
little or a lot of action when you’re
not sure when you think it’s not gonna
work
you take massive action or little action
now when you take little potential with
little action what kind of results you
get little lousy results and when you
get lousy results what does it do to
your belief you’ll see I told you it
wasn’t gonna work told you was waste of
time and then by the way when you have
lost belief how much more potential you
take more or less if it’s possible you
tap less potential more or less action
less and what happens the results they
get even what and now they got worse
results was that duty belief and by the
way now you see the current economy
isn’t it true everybody out there is
going oh my god the results are so bad
it’s gonna get worse in the future so I
better pull my horns there’s less
potential so I’m not gonna push as hard
I’m not gonna take much action oh my god
I’m getting lousy results with a little
potential action oh my god it’s gonna
get worse that’s what creates a
recession depression whatever you want
to call it how do you change that by the
way can it work the opposite direction
what would happen if something inside
you gave you so much certainty inside of
you that you felt absolutely certain
that recession was your friend that the
worst economy for you was the greatest
time on earth and all you wanna do is
manage your state and apply your
fundamentals and immerse state coach so
you don’t get off the target keep taking
action and you can own your business and
you go to other people’s businesses how
many believe that by the way now say I
when you have that kind of certainty are
you gonna use more of your potential
when you go home or less which one my
friends are you gonna take less or more
action when you are certain and you use
lots of your potential with NASA
so what kind of results do you get
massive action gets massive results what
kind of beliefs do you get now when you
get better results you go home use your
core story you go home and you take one
these techniques you get a different
response you go home and you stimulate a
new source of profit or income you go
home when you add a service gonna do
anything and it works you bring us here
it works now by the way that home acts
we went in there
thank God we went in there because they
took our stuff and it looked like it
wasn’t working remember that because
some people there didn’t want the change
to happen so we had to take in fire it
was working we knew you can’t take ass
you can’t sell that seed and reap
nothing
so you uncovered what was really going
on you have to watch for the same thing
three people on the size of your
organization but bottom line when you
get great results belief get stronger
now you’re totally certain are you gonna
use more or less potential my friends
which one more you’re gonna take even
more what good an even greater what even
more certainty and now what happens your
business and now you have a different
momentum and so your economy does not
have to reflect the economy you get to
create your economy you get to decide
whether you freeze the death or ski or
snowboard it’s winter but you can have
the best time of your life it could be a
sunny beautiful magical time but you got
to do is you gotta manage this process
in order to do it you got to change your
limiting beliefs and this week has been
about doing that by giving you so many
tools and examples you’d be immersed but
I promise you when you go home all this
is going to be tested a cuz all the
stuff that’s waiting for you after being
gone for five days be all the people
that you work with little limiting
belief so they have one employee or two
because you’re in the army of one or two
people or whether you got 10,000 and so
you have to be able to implement this by
the way is I’m gonna go sell you bring
us in if we can help do you think we
could help yes or no yes or now bring us
in we’ll do it or get your team together
and find a way to make sure this
momentum goes in the right direction
make sense
this is the must if you have this high
standard but you don’t really believe
because the Momentum’s in the wrong
direction having the tools to be
worthless
that’s where certainty that’s where
everything else we teach that’s what I
do in my events that’s what you guys
have been there before that’s what you
got to bring to the table one of the
five keys pretty grating this number one
you got to go home and raise your what
come on guys raise your 1 which means
turn your shirts into step number two
you got to go out and change you’re
limiting one find anything it’s limit
you and destroy it what’s the fastest
way to destroy it you can do it very
quickly by producing the results in your
mind over and over again or why do you
think I get people to walk on fire
because they think it’s impossible when
they walk this fire men’s leave might
say oh I can do it but when they confirm
that fire and it’s 2,000 degrees burning
hot coals it gets their full attention
and something they have a state change
and when you get yourself in a state
where you can storm through fire it’s
not about fire walking the state you’re
in to get yourself the La Crosse fire is
the metaphor for anything it used to
stop you to fire your life and by the
way when you cross fire and you’re on
the other side doing something you want
so it was difficult or impossible it’s
that easy your brain goes what else can
i do that I thought was impossible it’s
unbelievable it’s not intellectual it’s
emotional Plus after fire walking cold
calling is not a problem
you get the idea ladies and gentlemen
all right so what we’re really talking
about here is changing your beliefs now
here’s the third key if you’re gonna get
maximum results
you got a model what works we brought
you for five days and nights here models
of what works go back and get them now
here’s where the challenge is how many
got tons to do in your normal list of
things to do when you go home I may go
off to do say I I’m gonna have a lot of
outcomes you got to go after say I how
many on the same amount of time you got
before say I so in your business if you
need something to get done you get it
done because it’s an absolute what or
you hire someone to get it done hire us
hire someone else get somebody inside
but are these things you’re going home
with Mustard’s which one
do whatever it takes he’s had one of the
money you know the money not to forget
us hire some ladies an individual knows
what they’re doing and put them in there
leverage yourself the only way you’re
gonna get the game bigger is by taking a
little bit of what my friends risk but
that means get yourself some resources
be resourceful enough to get the
resources what’s great about this what
is this opening what is this creating
what’s possible what have I not seen
this is gonna make me see what did I
learn from this what can I learn from
this what am I willing to do to still
have it the way I want that’s the fourth
step you get you intensify and you
innovate and then there’s a final first
step and that fifth steps really simple
my friends and that is step up and give
step up and give more than anyone else
could possibly expect the ultimate
transformation happens when you stop
trying to get and start give whenever
you’re at your best you’re giving I
remember so vividly driving in my car my
Volkswagen bug and I was struggling and
I was nineteen years old I was driving
on the freeway in San Gabriel Valley a
210 freeway I’ll never forget and
midnight and I’m frustrated I felt like
I tried everything I had these big hits
like the one you just saw and nothing
was going my way and I was frustrated
and I kept thinking how come I’m not
getting what I want and all of a sudden
it just hit me on the freeway I pulled
over the side it’s almost midnight no
cars really around grab my journal I
wrote I still have the journal to this
day for when I was 19 years old
full-page I wrote the secret to living
is giving and I realized why I wasn’t
doing well cuz I all focused about what
I wasn’t getting I was not focused on
what I was not giving in the whole game
changed [Music]
in performance the difference in the
final result the outcome is it usually
dependent upon skill is that what makes
one person better than other yes or no
commonly seen someone with an
unbelievable innate skill get wiped out
by an athlete a person a business
individual who clearly had less skill
how many seen this happen say I it’s our
ability to maximize we said on day one
leaders are transformed organizations
you want to grow this company you want
to transform this company leaders do it
a leader doesn’t mean everybody else
follows you it just means that you have
a higher what higher standard than
anybody else does will make you the
leader is when you have a higher
expectation none of other people anybody
can do that of whom of yourself so if
you want to know what does it take to
take things to the highest level what’s
gonna take to change my business
permanently not temporary you go home
and you can install some of these
strategies skills tactics tools insights
and see a significant change but if that
change is gonna be a lasting company of
value that keeps growing then the things
you’ve learned here has to become the
standard for your organization not
something you did for a period of time
whenever you look at somebody and say
why are they more successful anybody
else it’s always because of step one
they’ve raised their standard if you go
back home and you want to change your
life in any way personally
professionally or your company is boring
as it sounds as stupid as it needed
sound my dad spent all this time this
energy this money and you’re gonna tell
me to raise my standards yes cuz even
though that’s not sexy it is the only
thing that creates lasting change you
want to diet and you gonna lose weight
but will that person eventually do
they’ll go where back unless they raise
their standard now that sounds so
trite and stupid and positive thing key
or old-school but the truth is it’s the
truth
so maybe I can language it away that’s
more compelling to you or more simple
what does it mean when we say raise our
standards it means you turn your shoulds
in the muss the difference in people is
that they turn their shoulds in the must
the things that you used to say I should
do you do your sheds when it’s
convenient when it’s comfortable when it
goes your way but when something is a
must not to other people but a must to
you do you find the way to get it done
yes or no so the difference in people is
what’s there must another word for that
is what’s our standard every person
assuring right now our bodies are a
reflection of our physical standards
they are not a reflection of our desires
many plus people have a desire for more
energy or a better body or stronger body
or more fit body you don’t get our goals
together mas the ones that are the must
become how you are and guess what it
shows up in your rituals when it’s a
mosque you have different rituals
different things you do consistently
when you must have your body a certain
way then you should or you’d like to or
you ought to how many follow to talking
about here say I so whether we want it
or not the only way to change your body
long-term is change what the must is for
you now I’m not telling you what it
should be who the hell am i I’m just
saying maybe it’s time for you to take a
look as many times you set the standard
a long time ago or you lost the standard
completely because most of us based our
standards by our environment who you
spend time with is who you tend to
become so if everybody around you is
gained a little weight or every surround
you is you know constantly tired after a
while even if you had high energy you
don’t want to make fun of them or tease
them or make them feel bad so gradually
subconsciously you lower your own Saturn
just a little bit and that little bit is
that old metaphor overused but true you
take up frog and put them in boiling
water what’s gonna do jump right out but
if you put them in and turn the one up
real slowly over time it’ll boiled to
death that’s the most people’s lives
isn’t it
it’s usually because you haven’t
remembered the power of who you spend
time with who you spend time with us who
you become so when you want things
that’s great about this five days as you
found people from all over the world who
were all absolutely committed to go day
and night night and day literally
sometimes the food sometimes without but
whose standard was I’m here to maximize
Who I am what I’m about what I’m gonna
take home what I’m gonna create that
raises your game number play against
somebody you’re better than your skills
gonna go down play get something better
than you just to stay on the court the
game has to go up want to change your
life raise your standard want it raise
your standards the most get around where
it’s better surround yourself with
people playing the game much higher than
you are so just to be around them your
game master eyes that’s part of what we
try to do we come into a company we
create that by raising the standard
amongst them or you got to do it by
yourself but you got to do it somebody
breathing on the say I and it starts
with whom it starts with us so raise the
stain I remember when I met Michael
Jordan for the first time and it’s while
I’m still with the Bulls
so I asked him I got a chance to do some
coaching a bunch of people and they got
a new system because of this and I said
Michael I said how is it you do this oh
you’re the best that’s ever lived at
this stage got that same question of
Wayne Gretzky an interesting Wayne
Gretzky I read someplace any game in the
same answer I says the same thing you’re
not the fastest you’re not the strongest
you’re not you know you don’t how is it
you the great one when you have the
fastest the strongest the quickest he
said well Tony appreciate the compliment
but he said I think one of my advantages
as most people skate to where the puck
is an ice skate to where the puck is
going the power of what anticipation he
knows the pattern with Jordan his
standard was I asked him he said look
Tony everybody you know I said what
makes you the best is that natural
ability is a talent as a skill as a
god-given
is it strategy what is it he said Tony I
think I had to save this to you without
it sounding like hyperbole he said I had
got unbelievable natural skills but he
said study my history and you’ll know I
am Who I am I did not make the high
school varsity team when I was
more in school high school I got cotton
he said I had a lot of natural talent
but the greatest gift in my life was a
coach who said you’re not on the team
and I looked at him I laughed at him I
said you gotta put me on the team when
the most talented guy out there he said
no you’re not
he said you have a lot of natural talent
but you have no heart no absolute
commitment no real drive you’re not on
my team and it just crushed him and
finally he negotiated he said look you
want to be on my team next year
simple meet me every morning before
school for a one-on-one practice and
I’ll take this raw talent and I’ll teach
you discipline
I’ll show and erase your standard and if
you show up the whole year I’ll
guarantee a spot next year and if you
don’t probably the same outcomes could
happen when you try out next year you
couldn’t believe it and guess what
mostly don’t know Michael Jordan got up
every morning and drilled and drilled
and drilled and didn’t get to be on the
team and next to his on the team and he
was not only good he was great guess
what his career exploded when he lost
again championship to Detroit and he was
on the bus he said he was crying in the
back of the bus physically crying his
thoughts and all the other players they
hadn’t done their job and something
inside of him snapped and realized
crying whining blaming everybody else is
not the problem I need to raise my coz
he realized that’s what did it for him
originally and you know he did that year
he lifted weights like never in his
entire life he decided he was going to
dominate every person every person every
floor every place every spot in the
country he’s gonna be stronger than
anybody he practice like he’d never
practiced in his life and oh by the way
he went how many NBA championships how
many in a row three retired came back
when having around three never anybody
in history would even dream of such a
thing especially after retirement that’s
the power of raising your standard but
guess who he competes with Michael told
me one time he goes Tony if I competed
with other people I wouldn’t be Who I am
he said my competition is with the best
I can be they’re trying to compete with
me that’s why I beat them because
they’re competing with where I am
but I’m competing with where I can be
think about that mindset think how your
life would be different if you raise the
standard what you expected from yourself
now you’re people yourself to that level
how things could shift it’s all about
changing your shirt’s tomas it’s all
about going back and saying this is how
it’s gonna be
it’s like when Gary Vee was here and he
was guys are saying man I’m working so
hard man I work from nine to six yeah
what are you doing for Nathan to 8:00
p.m. to 2:00 I am that’s where you
master your craft I always say to people
it’s what you practice in private it’ll
you’ll be rewarded for in public people
say oh my god you know you have this
great abilities great skill didn’t see
all the hours this class this course I
know tons of the stuff like the back of
my hand but if you talk to my team who’s
exhausted they’ll tell you we’re up to
4:00 a.m. almost every night to be able
to figure out how to provide for you a
life cycle and get to be real so you can
think about Nike and have to give you
accurate information about Wednesday
really get to young adult when they fall
down we ought to make phone calls read
financials do all kinds of stuff we did
all that stuff they’re doing all these
things we’ve accomplished so much I
figure out how to make it even better
that level of commitment is what makes
you great at what you do and gives you
that little edge that makes you stand
out from everybody else and that
standing out is what makes somebody
absolutely own an industry or brand
themself like nobody else in the world
that process is what this is about raise
your standard when you got to go home
you got to say where are we gonna raise
the standard what am I gonna take that’s
Noom I should and make it absolute musts
where are we gonna do that as a team and
how we’re gonna pull it off now
who here is never by the way your income
right now as a result of your standards
as well it’s not the industry that’s not
the economy who here’s making more money
today they neither made ten years ago
and you see our hands how many feel like
it’s not enough today let me says your
hands and how could that be
Real Estate’s so cheap now computers are
cheaper than they were then you get so
much more for your money because once
you achieve a level who knows what
happens you immediately you pose the gap
you create a new gap that’s because that
was makes a scrub who’s willing to go
back to where you were ten years ago
not many some of you you would because
it’s gotten worse than last ten years
for you majority there’s no way see once
you’re fortunate enough if you don’t
like cleaning outs once you’re fortunate
to have somebody clean your toilets you
will not be doing that again unless you
like that you’ll find somebody loves
cleaning threads and you’ll pay them
handsomely cuz now to go back and do
that once you’ve had the privilege of
not having to do that it’s a different
game it’s a gross metaphor but who gets
what I’m talking about here say I once
you have a mosque you find a way to get
to it every one of you this room is
earning what you must earn not a dime
more don’t get me wrong you might have
big goals big desires but it’s not a
must for you because even the economy
crunches if it’s a must he will find the
way how many agree with me on the say I
see when it was a muster me to get at
one level I did I remember I’m it was a
must for me to finally make a million
dollars a year
I had my son Jared gonna be born I swear
I would never have a child unless I was
financially sat and I wasn’t financially
set and he was on his way I went from
38,000 dollars a year to making a
million dollars a year in the next
twelve months that was all bs in my head
I thought all my growing up all the pain
was because my parents Fox there was no
money they would have fought anyway
because I believe that though I raised
the standard made it happen that I made
a million dollars a year for seven
straight years even though I built five
more companies even though I was helping
more people I made the same amount of
money guess why that was my must at some
level above that seemed greedy
that wasn’t like I had this incredible
lifestyle in the magical home at this
place called the Del Mar castle
overlooking the ocean and Del Mar
California but I was on the road staying
at the Ramada Inn in Milwaukee with shag
carpeting and smelly you know dead
animals on the wall on my birthday and
my maid she’s back at home in the castle
going on mr. Robins happy birthday I
can’t help thinking you it’s so
wonderful all mr. Robbins is so
beautiful here I was sitting out in the
jacuzzi overlooking the ocean
oh yes oh I’ve lost 22 pounds I can’t
tell you it’s been so amazing I get on
your Stairmaster and I watch Oprah I
love your gym mr. Robbins I’m thinking
she’s got a multi-million dollar
lifestyle
how many can relate to this in some way
right so I went from 38,000 a million if
I changed my income it became an
absolute what it wants nothing about
money it was about growing because I
knew to make more I’d have to help more
people
I’d have to expand and I came to this
goal I wanted to feed all the people in
San Diego that were homeless first my
goal was a third of the homeless people
my goal was everybody because if I go
for thirty eight thousand or a million I
should they go from a million of three
million in three years and I did in
twelve months
I found the Y I found the reasons I got
a different rpm but it became a must for
me not a shut you meet your must my
friends maybe it’s time to change your
mus something else must’ve survived
somebody’s must is to be okay some you
must have staff read them some people’s
must deserve more than they could
possibly spend summers masters take care
of everybody around them whatever your
must is you’re gonna get it when you
leave here get clear in your must or
raise your what step to real fast and we
do it real fast who here has ever raised
the standard and you get out there you
go I’m gonna go do this now I’m
committed I’m gonna change this I’m
gonna make that happen I lose 50 pounds
I’m gonna take my company the next level
and you’re all excited and then all
sudden this voice in your set head goes
who are you kidding
who’s ever had one of these raise your
hand say I so once you raise your
standard you got to get certainty behind
it you can sustain it and that means you
got to change your limiting beliefs you
got to change your limiting beliefs and
who has limiting beliefs by the way who
everyone does so you got to become aware
of it and you got to destroy it now how
to do that honestly if you’ve been DBW
you know how if you haven’t come join me
in San Jose or someplace else and come
through the experience when you change
your limiting belief everything changes
cuz as you believe so is it done unto
you
if you believe you’re right you believe
you’re wrong you’re right goes whatever
you’re certain about you find a way to
support it I always teach people
exercise try this and if you know it do
it fresh look at this room real fast for
everything
in this room and give you a test what’s
brown quick look for Brown look for
brown or brown brown hair brown clothing
Brown close your eyes tell me everything
you saw in this room that’s red raise
your hand if you see more Brown and you
have been red and say aye
open your eyes now look for red look for
red look for red looked red look for red
look for red look everywhere for red
look for red raise your hand if you
found more red this time raise your hand
say aye
why cause you’re looking for it cuz
whatever you focus on you’ll find in
fact you’ll find stuff that’s not there
how many saw beige called it brown just
to feel successful how many saw burgundy
called it red just to feel successful
see once you believe something is a
certain way how do you need for
certainty you’ll change things to meet
that belief let me show you in two
seconds flat while the rich get richer
and the poor get poorer I called the
success cycle real fast dry yourself
four squares put them up on the screen
here you’ll see as I do this take a
quick look you’ll notice you’ve got the
word potential up in the left-hand
square up on the right-hand square is
the word action bottom right is the word
results bottom left is the word belief
or another word for that would being a
sense of certainty potential action
belief results and notice there’s arrows
in a clockwise fashion where they just
keep feeding each other over and over
and over again so again it’s potential
action results belief another word for
that would be certain date now you ever
notice how rich people tend to get
richer and for people to get poor and I
don’t just mean rich in financial terms
I mean people that are rich emotionally
Jim knows how happy people tend to get
happier and depressed people tend to get
more depressed how many found this to be
true yeah that’s because the power of
momentum and what I’m about to show you
so let me show you something here what’s
the potential of any human being you
tell me quick unlimited do most people’s
results reflect that true potential yes
or no no way
why cuz most people aren’t taking enough
what but is it possible take a lot of
action and still get lousy results what
if you got a Salesman that works for you
and they walk out and then
on a hundred doors and they say you
wouldn’t want to buy thing from me would
you or they don’t say that verbally but
they say it non-verbally is that gonna
affect the results yes or no so it’s not
enough even to take enough action
because when we believe it’s not gonna
work or were uncertain does that affect
how much of our potential we tap yes or
no see if you don’t think it’s gonna
work you’re not gonna put out a bunch of
your energy when you think it’s gonna
fail and by the way when you’re not sure
you tap a little potential do you take
little or a lot of action when you’re
not sure when you think it’s not gonna
work
you take massive action or little action
now when you take little potential with
little action what kind of results you
get little lousy results and when you
get lousy results what does it do to
your belief you’ll see I told you it
wasn’t gonna work told you was waste of
time and then by the way when you have
lost belief how much more potential you
take more or less if it’s possible you
tap less potential more or less action
less and what happens the results they
get even what and now they got worse
results was that duty belief and by the
way now you see the current economy
isn’t it true everybody out there is
going oh my god the results are so bad
it’s gonna get worse in the future so I
better pull my horns there’s less
potential so I’m not gonna push as hard
I’m not gonna take much action oh my god
I’m getting lousy results with a little
potential action oh my god it’s gonna
get worse that’s what creates a
recession depression whatever you want
to call it how do you change that by the
way can it work the opposite direction
what would happen if something inside
you gave you so much certainty inside of
you that you felt absolutely certain
that recession was your friend that the
worst economy for you was the greatest
time on earth and all you wanna do is
manage your state and apply your
fundamentals and immerse state coach so
you don’t get off the target keep taking
action and you can own your business and
you go to other people’s businesses how
many believe that by the way now say I
when you have that kind of certainty are
you gonna use more of your potential
when you go home or less which one my
friends are you gonna take less or more
action when you are certain and you use
lots of your potential with NASA
so what kind of results do you get
massive action gets massive results what
kind of beliefs do you get now when you
get better results you go home use your
core story you go home and you take one
these techniques you get a different
response you go home and you stimulate a
new source of profit or income you go
home when you add a service gonna do
anything and it works you bring us here
it works now by the way that home acts
we went in there
thank God we went in there because they
took our stuff and it looked like it
wasn’t working remember that because
some people there didn’t want the change
to happen so we had to take in fire it
was working we knew you can’t take ass
you can’t sell that seed and reap
nothing
so you uncovered what was really going
on you have to watch for the same thing
three people on the size of your
organization but bottom line when you
get great results belief get stronger
now you’re totally certain are you gonna
use more or less potential my friends
which one more you’re gonna take even
more what good an even greater what even
more certainty and now what happens your
business and now you have a different
momentum and so your economy does not
have to reflect the economy you get to
create your economy you get to decide
whether you freeze the death or ski or
snowboard it’s winter but you can have
the best time of your life it could be a
sunny beautiful magical time but you got
to do is you gotta manage this process
in order to do it you got to change your
limiting beliefs and this week has been
about doing that by giving you so many
tools and examples you’d be immersed but
I promise you when you go home all this
is going to be tested a cuz all the
stuff that’s waiting for you after being
gone for five days be all the people
that you work with little limiting
belief so they have one employee or two
because you’re in the army of one or two
people or whether you got 10,000 and so
you have to be able to implement this by
the way is I’m gonna go sell you bring
us in if we can help do you think we
could help yes or no yes or now bring us
in we’ll do it or get your team together
and find a way to make sure this
momentum goes in the right direction
make sense
this is the must if you have this high
standard but you don’t really believe
because the Momentum’s in the wrong
direction having the tools to be
worthless
that’s where certainty that’s where
everything else we teach that’s what I
do in my events that’s what you guys
have been there before that’s what you
got to bring to the table one of the
five keys pretty grating this number one
you got to go home and raise your what
come on guys raise your 1 which means
turn your shirts into step number two
you got to go out and change you’re
limiting one find anything it’s limit
you and destroy it what’s the fastest
way to destroy it you can do it very
quickly by producing the results in your
mind over and over again or why do you
think I get people to walk on fire
because they think it’s impossible when
they walk this fire men’s leave might
say oh I can do it but when they confirm
that fire and it’s 2,000 degrees burning
hot coals it gets their full attention
and something they have a state change
and when you get yourself in a state
where you can storm through fire it’s
not about fire walking the state you’re
in to get yourself the La Crosse fire is
the metaphor for anything it used to
stop you to fire your life and by the
way when you cross fire and you’re on
the other side doing something you want
so it was difficult or impossible it’s
that easy your brain goes what else can
i do that I thought was impossible it’s
unbelievable it’s not intellectual it’s
emotional Plus after fire walking cold
calling is not a problem
you get the idea ladies and gentlemen
all right so what we’re really talking
about here is changing your beliefs now
here’s the third key if you’re gonna get
maximum results
you got a model what works we brought
you for five days and nights here models
of what works go back and get them now
here’s where the challenge is how many
got tons to do in your normal list of
things to do when you go home I may go
off to do say I I’m gonna have a lot of
outcomes you got to go after say I how
many on the same amount of time you got
before say I so in your business if you
need something to get done you get it
done because it’s an absolute what or
you hire someone to get it done hire us
hire someone else get somebody inside
but are these things you’re going home
with Mustard’s which one
do whatever it takes he’s had one of the
money you know the money not to forget
us hire some ladies an individual knows
what they’re doing and put them in there
leverage yourself the only way you’re
gonna get the game bigger is by taking a
little bit of what my friends risk but
that means get yourself some resources
be resourceful enough to get the
resources what’s great about this what
is this opening what is this creating
what’s possible what have I not seen
this is gonna make me see what did I
learn from this what can I learn from
this what am I willing to do to still
have it the way I want that’s the fourth
step you get you intensify and you
innovate and then there’s a final first
step and that fifth steps really simple
my friends and that is step up and give
step up and give more than anyone else
could possibly expect the ultimate
transformation happens when you stop
trying to get and start give whenever
you’re at your best you’re giving I
remember so vividly driving in my car my
Volkswagen bug and I was struggling and
I was nineteen years old I was driving
on the freeway in San Gabriel Valley a
210 freeway I’ll never forget and
midnight and I’m frustrated I felt like
I tried everything I had these big hits
like the one you just saw and nothing
was going my way and I was frustrated
and I kept thinking how come I’m not
getting what I want and all of a sudden
it just hit me on the freeway I pulled
over the side it’s almost midnight no
cars really around grab my journal I
wrote I still have the journal to this
day for when I was 19 years old
full-page I wrote the secret to living
is giving and I realized why I wasn’t
doing well cuz I all focused about what
I wasn’t getting I was not focused on
what I was not giving in the whole game
changed [Music]
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