[Music]
think about it you can look at any
business and if you want to know what
shifts a business which shifts your life
there’s one force decision-making
decision-making is the force that shapes
destiny personal corporate business
destiny how many of you can think it is
the decisions that you made years ago
one or two decisions 5 10 15 years ago
that decision you may not have realized
at the time but that decision was one of
most important decisions in your life
he’s made a different decision there
you’ve gone a different direction your
life would be completely different today
who can relate to this in their life say
I the secret thin is getting darn good
and making more effective decisions now
by the way are we always going to make
the right decision yes or no absolutely
not no way in a million years but most
people don’t have the guts to make the
tough decisions because they want to
make the right decisions so they make no
decision and that’s a decision isn’t it
true what happens is the world takes
them over so decision making is the
power
now there’s three decisions you’re
making every moment of your life and of
your business you’re making it right now
in this room and if you’re watching here
on film especially you might make some
decisions because you’re not in the
environment that’s different
but the first decision you’re making
every moment you like to affect your
life in business is what even focus on
because whatever you focus on you’re
going to feel so as a business owner
every employee you have each day comes
in and they make decisions about what to
focus on some people focus on their own
needs some people focus on the customers
needs it’s not going to change the
quality of what your business does how
it does yes or no a little or completely
completely P some people focus on what
they can’t control every day can you
predict if you’re focusing every day and
what you can’t control how you’re going
to feel about your life or your business
gonna be overwhelmed you’re going to be
depressed you’re gonna get frustrated
right now you’re deciding what to focus
on you can be focusing on okay we’re
getting into it now I got the energy now
we’re gonna get into the meat of this
right all businesses decision making
better decisions better life or you be
saying wow my neighbor smells after all
that jumping up and down notice that
focus right whenever you focus on you’re
going to experience that true
now some people make a decision and then
they focus on the decision about how it
didn’t work out versus what they learned
because they’re going to be plenty
decisions that don’t work out that
probably if we’re honest Muslims forget
them most of our decisions aren’t
necessary the right decisions if we make
gutsy ones so the open decision is the
ability to choose again so focus is the
decision it’s happening right now it’s
happening your business but here’s what
we’re looking for there’s a pattern of
focus at some stages in business as you
learn today the focus of the
entrepreneur of the business is
increasing sales and increase sales
increase sales and when they’re
successful they eventually fail because
their sales are increasing but what’s
not let me tell me what’s not profits
some people are totally focused on
profits profits profits can you make any
company profitable yes or no sure you
can cut enough stuff you make any
company profitable for a while a day a
week a month a year our decade through
at different stages in the business you
must change your focus there’s a
lifecycle to a business if you’re going
to make effective decisions you got to
know where you are on that lifecycle you
make decisions differently for a
teenager than a toddler then a grown
adult don’t you same things true to
business in your life so if you’re going
to control your life the way you take
control is by making new choices if you
don’t like how things are what you got
to do change it and to change it you
have to make a decision and by the way
leaders make decisions that’s what makes
somebody leader they have the guts to
make the most difficult decisions nobody
else has the guts to make and they know
they’re going to be wrong but if they’re
wrong what will they do you’ll know what
they want they see it’s not working and
they’ll do what change it which means
they’ll make another decision do
something new and see if it works that’s
the essence of how we grow so first
decision controls your life is focused
lots of patterns some people focus on
what they can control some focus on what
they can’t control some focus our
customers as I said some focus on
themselves if you let make this whole
business about
your needs you can run a successful
business but it’ll be a job because I’ll
never be able to sell it because it was
just meeting your needs it’s not a
system it demands your attention or your
connection it’s giving what you want but
ultimately it’s not going to give
somebody else what they want so you
can’t sell it if you can’t sell your
business if you don’t have an exit
strategy you have a job I don’t care how
successful the businesses that doesn’t
mean you have to sell the business but
one of the most important decisions you
make in business is ultimately if I was
going to sell this my chose to I have to
know who I sell this to so that I have
long-term value not just an income along
the way I have this critical mass yet I
get a multiple of my business and most
people don’t have a clear exit strategy
they think I’ll come up with out someday
I’m going to start with that end in mind
that’s got to be part of your focus if
you’re going to be successful in your
business I can remember gentleman has
built CAA and Hollywood is largest most
successful agency right Michael Ovitz
remember that name he put together Nike
and coca-cola and these billion-dollar
deals and eventually Mike Ovitz went to
go sell that business he never thought
through an exit strategy they got almost
nothing for it because the law is
prevented in from selling it to a studio
he has a cell system as employees for
pennies on it’s real value I might find
a way to make money later on another
place off of Disney but the bottom line
is the guy didn’t have an exit strategy
there was brilliant made lots of money
in the end didn’t get the value focus
your first decision is what are you
going to focus on second decision the
minute you focus on something you’re
going to feel it so if you focus on oh
my god the economy is coming apart my
industries you know people are not
buying my product or service they’re
shutting it down consumers are not
spending the money is that gonna affect
your state yes or no now should you lie
to yourself and just pretend our
challenges no but you’re gonna have to
focus instead on what am I going to do
what’s the need that’s still there in
any marketplace there’s always still
people buying
I’ve seen it throughout the years even
in some simple little business let’s say
you’re a realtor you have your own
little real estate office are you kind
of your own salesperson you had a couple
people to work with you that help you
leverage yourself something that simple
I remember years ago I met a woman named
Marty Rodriguez she’s from the town I
grew up in
she came to one of my seminars and then
she would be sitting in the front row
and I did in a year I made 125 seminars
she’s probably at ten of them same
seminar and if I love this is the one
that was the number one real estate
agent for century 21 in the free world 9
out of 11 years I watched her in good
times make money in the worst times make
money a few years ago she sold more real
estate in the city she’s from then the
entire Multiple Listing Service of other
agents combined one person now she built
into a business an old team that runs it
but it’s still her she built the brand
how does she do well when it’s going
horrible she says I love when the
economy gets terrible because it gets
rid of all those flaky Realtors all
those flaky mortgage brokers there were
so many of them they got into business
was going up and all got successful
because they’re on a trend when the
train crash they all left
that’s me all the business she loves
these times but the reason is her focus
is different that make sense completely
different focus so when you’re focusing
you got to decide what I’m going to
focus on but as soon as you focus on
something even if it’s not true you’re
going to feel it so if you think someone
tells you someone screwed you over they
took advantage of you and you’re like
what you all upset me picture in your
mind and now you’re angry and then later
you go to confront this person you find
out it wasn’t true who’s never had
something like this happen it felt like
an idiot raise your hand say I but when
you focus on it does it control you do
you feel like that’s or no so just right
focus equals feeling what if you focus
on you’re going to feel and it’s a
leader you’re gonna have to manage those
feelings and you’re gonna do it by
managing your focus by the way if you
leave other people do you have to create
a focus for the company for the
organization to be successful yes or no
you gotta find yourself what are people
focusing on it’s affecting all the
decisions in the company so as soon as
you focus on trying to get this decision
number two session number two is what
does this mean
when you focus on somebody got up
together the meaning is this the end or
the beginning if you think this is the
end of your business the end of
opportunity the end of our economy are
you going to feel differently and act
differently even if you think it’s the
beginning yes or now see the difference
between Joe Kennedy with four million
bucks in 1929 and Joe Kennedy was 180
plus million dollars in 1932 that bigger
jump different focus different meaning
when everybody else said it was the end
and it’s focusing on have survived he
was focusing on how to take market share
he was focusing on the opportunities
where the meaning for him was is this a
greatest opportunity of my lifetime
they’ll never be another time like this
and he made enough money in that time
that took care of all his errors after
that for decades to come
all because he had a different focus in
a different meaning listen if you’re in
an intimate relationship and you think
it’s the end of that relationship are
you going to treat that person the same
ways if you think it’s the beginning yes
or no no somebody’s laughing over here
they know no way but you know what in
the beginning of relationship what will
you do for somebody love what will you
do for him come on what what if they say
would you take out the trash what do you
say I’ll take up the trust of course
what else would you like me to do isn’t
it true after three or four years they’d
say a 5 or 7 ago we take up the trash
versus where I look like your janitor
handled his business he never seemed
attraction I don’t know what happened
here’s my tell people treat people at
the end of the relationship like it’s
the beginning and it won’t be an end and
that’s not just your intimate
relationship what if your customers what
if you fell in love with your customers
with your clients more than your product
more than your company if your entire
life is about meeting their needs if you
would do what for your customers clients
you would do what if you love your
customers and clients you do anything
guess what they’re going to love you the
most people love their customers and
clients as long as they buy from them do
what they want respond to them and then
they don’t they go that’s it
you are clients for allies not just
customers fall in love of them it’s a
different focus isn’t it it’s a
different meaning and that creates a
different life because you make
decisions differently from that place
there’s other meaning you know is this
punishment and my business am I being
punished by God or am I being challenged
or is this actually a gift when I’m
facing right now whatever meaning you
give controls what you feel what you
feel controls the third decision what
are you going to do right the minute you
give it a meaning you get a feeling when
you get it you know a feeling you’re
going to do something you’re gonna take
action you’re gonna pull back a whole
economy is driven by this people start
focusing on oh my god maybe this is
going to go on forever maybe I’m not
going to get what I need this might be
the end of the way things are I’m gonna
pull my reins
I better not spend this money I better
not take any action this becomes a
self-fulfilling prophecy how many I’m
talking about it
so decision-making is your power you
want to change your business think about
whatever changed your business in the
past a guarantee would change your
business some decisions you made you
made some decisions that shifted your
business in a radical way change things
in a way that shifted the game for you
decisions about people decisions about
products decisions not marketing or
promotion decisions about locations
decisions about what you’re going to
offer your offerings decisions you want
to change your whole business you can do
it next few days just with some new
decisions but you’re going to get
stimulated all kinds of decisions look
at you got to decide which ones will
make the biggest difference today again
it’s going to help you understand where
those decisions even be focus parent
base know where you are in the lifecycle
of your business and where you are in
your personal life cycle by the way do
you make decisions differently you look
at time differently when you’re 20 then
when you’re 30 and when you’re 40 then
when you’re 50 and when you’re 60 then
when you’re 70 yes or no they’ll affect your decisions
think about it you can look at any
business and if you want to know what
shifts a business which shifts your life
there’s one force decision-making
decision-making is the force that shapes
destiny personal corporate business
destiny how many of you can think it is
the decisions that you made years ago
one or two decisions 5 10 15 years ago
that decision you may not have realized
at the time but that decision was one of
most important decisions in your life
he’s made a different decision there
you’ve gone a different direction your
life would be completely different today
who can relate to this in their life say
I the secret thin is getting darn good
and making more effective decisions now
by the way are we always going to make
the right decision yes or no absolutely
not no way in a million years but most
people don’t have the guts to make the
tough decisions because they want to
make the right decisions so they make no
decision and that’s a decision isn’t it
true what happens is the world takes
them over so decision making is the
power
now there’s three decisions you’re
making every moment of your life and of
your business you’re making it right now
in this room and if you’re watching here
on film especially you might make some
decisions because you’re not in the
environment that’s different
but the first decision you’re making
every moment you like to affect your
life in business is what even focus on
because whatever you focus on you’re
going to feel so as a business owner
every employee you have each day comes
in and they make decisions about what to
focus on some people focus on their own
needs some people focus on the customers
needs it’s not going to change the
quality of what your business does how
it does yes or no a little or completely
completely P some people focus on what
they can’t control every day can you
predict if you’re focusing every day and
what you can’t control how you’re going
to feel about your life or your business
gonna be overwhelmed you’re going to be
depressed you’re gonna get frustrated
right now you’re deciding what to focus
on you can be focusing on okay we’re
getting into it now I got the energy now
we’re gonna get into the meat of this
right all businesses decision making
better decisions better life or you be
saying wow my neighbor smells after all
that jumping up and down notice that
focus right whenever you focus on you’re
going to experience that true
now some people make a decision and then
they focus on the decision about how it
didn’t work out versus what they learned
because they’re going to be plenty
decisions that don’t work out that
probably if we’re honest Muslims forget
them most of our decisions aren’t
necessary the right decisions if we make
gutsy ones so the open decision is the
ability to choose again so focus is the
decision it’s happening right now it’s
happening your business but here’s what
we’re looking for there’s a pattern of
focus at some stages in business as you
learn today the focus of the
entrepreneur of the business is
increasing sales and increase sales
increase sales and when they’re
successful they eventually fail because
their sales are increasing but what’s
not let me tell me what’s not profits
some people are totally focused on
profits profits profits can you make any
company profitable yes or no sure you
can cut enough stuff you make any
company profitable for a while a day a
week a month a year our decade through
at different stages in the business you
must change your focus there’s a
lifecycle to a business if you’re going
to make effective decisions you got to
know where you are on that lifecycle you
make decisions differently for a
teenager than a toddler then a grown
adult don’t you same things true to
business in your life so if you’re going
to control your life the way you take
control is by making new choices if you
don’t like how things are what you got
to do change it and to change it you
have to make a decision and by the way
leaders make decisions that’s what makes
somebody leader they have the guts to
make the most difficult decisions nobody
else has the guts to make and they know
they’re going to be wrong but if they’re
wrong what will they do you’ll know what
they want they see it’s not working and
they’ll do what change it which means
they’ll make another decision do
something new and see if it works that’s
the essence of how we grow so first
decision controls your life is focused
lots of patterns some people focus on
what they can control some focus on what
they can’t control some focus our
customers as I said some focus on
themselves if you let make this whole
business about
your needs you can run a successful
business but it’ll be a job because I’ll
never be able to sell it because it was
just meeting your needs it’s not a
system it demands your attention or your
connection it’s giving what you want but
ultimately it’s not going to give
somebody else what they want so you
can’t sell it if you can’t sell your
business if you don’t have an exit
strategy you have a job I don’t care how
successful the businesses that doesn’t
mean you have to sell the business but
one of the most important decisions you
make in business is ultimately if I was
going to sell this my chose to I have to
know who I sell this to so that I have
long-term value not just an income along
the way I have this critical mass yet I
get a multiple of my business and most
people don’t have a clear exit strategy
they think I’ll come up with out someday
I’m going to start with that end in mind
that’s got to be part of your focus if
you’re going to be successful in your
business I can remember gentleman has
built CAA and Hollywood is largest most
successful agency right Michael Ovitz
remember that name he put together Nike
and coca-cola and these billion-dollar
deals and eventually Mike Ovitz went to
go sell that business he never thought
through an exit strategy they got almost
nothing for it because the law is
prevented in from selling it to a studio
he has a cell system as employees for
pennies on it’s real value I might find
a way to make money later on another
place off of Disney but the bottom line
is the guy didn’t have an exit strategy
there was brilliant made lots of money
in the end didn’t get the value focus
your first decision is what are you
going to focus on second decision the
minute you focus on something you’re
going to feel it so if you focus on oh
my god the economy is coming apart my
industries you know people are not
buying my product or service they’re
shutting it down consumers are not
spending the money is that gonna affect
your state yes or no now should you lie
to yourself and just pretend our
challenges no but you’re gonna have to
focus instead on what am I going to do
what’s the need that’s still there in
any marketplace there’s always still
people buying
I’ve seen it throughout the years even
in some simple little business let’s say
you’re a realtor you have your own
little real estate office are you kind
of your own salesperson you had a couple
people to work with you that help you
leverage yourself something that simple
I remember years ago I met a woman named
Marty Rodriguez she’s from the town I
grew up in
she came to one of my seminars and then
she would be sitting in the front row
and I did in a year I made 125 seminars
she’s probably at ten of them same
seminar and if I love this is the one
that was the number one real estate
agent for century 21 in the free world 9
out of 11 years I watched her in good
times make money in the worst times make
money a few years ago she sold more real
estate in the city she’s from then the
entire Multiple Listing Service of other
agents combined one person now she built
into a business an old team that runs it
but it’s still her she built the brand
how does she do well when it’s going
horrible she says I love when the
economy gets terrible because it gets
rid of all those flaky Realtors all
those flaky mortgage brokers there were
so many of them they got into business
was going up and all got successful
because they’re on a trend when the
train crash they all left
that’s me all the business she loves
these times but the reason is her focus
is different that make sense completely
different focus so when you’re focusing
you got to decide what I’m going to
focus on but as soon as you focus on
something even if it’s not true you’re
going to feel it so if you think someone
tells you someone screwed you over they
took advantage of you and you’re like
what you all upset me picture in your
mind and now you’re angry and then later
you go to confront this person you find
out it wasn’t true who’s never had
something like this happen it felt like
an idiot raise your hand say I but when
you focus on it does it control you do
you feel like that’s or no so just right
focus equals feeling what if you focus
on you’re going to feel and it’s a
leader you’re gonna have to manage those
feelings and you’re gonna do it by
managing your focus by the way if you
leave other people do you have to create
a focus for the company for the
organization to be successful yes or no
you gotta find yourself what are people
focusing on it’s affecting all the
decisions in the company so as soon as
you focus on trying to get this decision
number two session number two is what
does this mean
when you focus on somebody got up
together the meaning is this the end or
the beginning if you think this is the
end of your business the end of
opportunity the end of our economy are
you going to feel differently and act
differently even if you think it’s the
beginning yes or now see the difference
between Joe Kennedy with four million
bucks in 1929 and Joe Kennedy was 180
plus million dollars in 1932 that bigger
jump different focus different meaning
when everybody else said it was the end
and it’s focusing on have survived he
was focusing on how to take market share
he was focusing on the opportunities
where the meaning for him was is this a
greatest opportunity of my lifetime
they’ll never be another time like this
and he made enough money in that time
that took care of all his errors after
that for decades to come
all because he had a different focus in
a different meaning listen if you’re in
an intimate relationship and you think
it’s the end of that relationship are
you going to treat that person the same
ways if you think it’s the beginning yes
or no no somebody’s laughing over here
they know no way but you know what in
the beginning of relationship what will
you do for somebody love what will you
do for him come on what what if they say
would you take out the trash what do you
say I’ll take up the trust of course
what else would you like me to do isn’t
it true after three or four years they’d
say a 5 or 7 ago we take up the trash
versus where I look like your janitor
handled his business he never seemed
attraction I don’t know what happened
here’s my tell people treat people at
the end of the relationship like it’s
the beginning and it won’t be an end and
that’s not just your intimate
relationship what if your customers what
if you fell in love with your customers
with your clients more than your product
more than your company if your entire
life is about meeting their needs if you
would do what for your customers clients
you would do what if you love your
customers and clients you do anything
guess what they’re going to love you the
most people love their customers and
clients as long as they buy from them do
what they want respond to them and then
they don’t they go that’s it
you are clients for allies not just
customers fall in love of them it’s a
different focus isn’t it it’s a
different meaning and that creates a
different life because you make
decisions differently from that place
there’s other meaning you know is this
punishment and my business am I being
punished by God or am I being challenged
or is this actually a gift when I’m
facing right now whatever meaning you
give controls what you feel what you
feel controls the third decision what
are you going to do right the minute you
give it a meaning you get a feeling when
you get it you know a feeling you’re
going to do something you’re gonna take
action you’re gonna pull back a whole
economy is driven by this people start
focusing on oh my god maybe this is
going to go on forever maybe I’m not
going to get what I need this might be
the end of the way things are I’m gonna
pull my reins
I better not spend this money I better
not take any action this becomes a
self-fulfilling prophecy how many I’m
talking about it
so decision-making is your power you
want to change your business think about
whatever changed your business in the
past a guarantee would change your
business some decisions you made you
made some decisions that shifted your
business in a radical way change things
in a way that shifted the game for you
decisions about people decisions about
products decisions not marketing or
promotion decisions about locations
decisions about what you’re going to
offer your offerings decisions you want
to change your whole business you can do
it next few days just with some new
decisions but you’re going to get
stimulated all kinds of decisions look
at you got to decide which ones will
make the biggest difference today again
it’s going to help you understand where
those decisions even be focus parent
base know where you are in the lifecycle
of your business and where you are in
your personal life cycle by the way do
you make decisions differently you look
at time differently when you’re 20 then
when you’re 30 and when you’re 40 then
when you’re 50 and when you’re 60 then
when you’re 70 yes or no they’ll affect your decisions
Please follow and like us: