I believe desire and will to win is
everything I don’t know why I’m like I
am but my butt’s always burning there’s
always something say art dadgummit
you’re supposed to go far art dadgummit
you’re supposed to be somebody you’re
supposed to make a difference with you
lie what does the $500,000 your person
do the $50,000 your person doesn’t do
you looking outside and study those two
individuals everything seems to be the
same they both are the same sex they
both are the same age have the same
training the same positions the same
contract the same fringe benefits
they both are successful they work hard
they’re good family people make tough
commitments but what’s the difference
what does the $500,000 your person do
the $50,000 your person doesn’t do he
pays the price and a little bit more he
works Harding a little bit more he’s
loyal to the company a little bit more
he believes in a little bit more he
makes Maine a little bit more he saves
money a little bit more if you want to
win in these United States you got to be
tough and you can’t quit the last thing
I’ll talk to you about today in building
this winning edge is folks if you want
to win in business you’ve got to be a
leader leadership is everything you show
me anything in these United States that
win I’ll show you a leader at work you
show me a successful church Boy Scout
troop club football team business I’ll
show you something a run by leader sissy
I thought at one time in my life you had
to be smart to win I used to have these
smart people that dress so pretty and
talk so pretty and use these big words
they just intimidated me I said aren’t
you can’t ever be that good why don’t
you just throw in the towel and going
back coach football for living and I
found two things out about smart people
I think it’s almost impossible for a
smart person to win in Fitness in
America today because I find smart
people spend their whole lifetime
figuring things out they always trying
to figure
ease your way in a quicker way and
another thing I found out about smart
people’s they just don’t get around to
doing nothing they see somebody like art
Williams everybody said well he can’t do
it and some I like they can’t do it but
he does it see folks I want you to know
almost everybody in America almost does
enough to win they almost get there they
almost over the hump they almost have it
going
they almost in everything they do almost
is a way of life to almost everybody in
America but the winners do it what do
they do they do whatever it takes to get
the job done they do it and do it and do
it and do it and do it until the job
gets done and then they talk about how
great it is to be somebody they’re proud
of we need leaders in America who can do
it if you want to become somebody do it
if you want to go in business for
yourself do it if you want to become
financially independent do it I hear too
much talk in these United States
everybody can talk a good game we need
people in America who can do it I go all
over this country with Al weaves and I
have people say aren’t you you count on
me
wonderful just do it alright give your
tea this is my light last stop I’m gonna
win now super duper just do it alright
if I could just have one good month and
get the ball going I know I could make
it big super just do it alright if I
could just pay off this debt I could
really go great just do it if I could
just say on the house do it but house
they selling do it anyway
I’m not making any money what can I do
you just do it let’s do what art you do
it and do it and do it
I can’t you have a win this contest
SuperDuper just do it now watch my smoke
grades just do it hard I wanna make it
so bad I’m tasting what I do you just do
it all right I’m a vice president now
can I quit doing it no I don’t know if I
keep on keeping on I’m really hurt what
I do you just do it let’s do what art
you do it and do it and do it all right
all my life I want to be somebody
important well what do it then all right
I’m gonna save money so I don’t have to
go through this again
great just do it I feel like I’ve had
enough training what’d I do you just do
it all right
the minute you don’t give me no help
what I do you just do it all right you
don’t understand I was mr. everything in
my former country you don’t mean I I
have to start off down at the bottom and
do it do you
yep you really got to do it hard what’s
the primary difference between winners
and losers the winner the winners do it
they do it and do it and do it and do it
until the job gets done and then they
talk about how great it is to finally
achieve something you need and I’m glad
they are that they didn’t quit like
everybody else and how wonderful it is
to finally be somebody they’re proud of
I’m saying this is the time more than
ever that you want to begin to inoculate
yourself with positive words coming to
conventions showing up on meetings being
on the calls to make yourself
unstoppable to get out of your mind the
polluting negative thoughts that’s
causing most people to go through life
being stuck because they are volunteer
victims somebody said that many people
died aged 25 and don’t get buried until
they’re 65 because they got so much
garbage in their minds you are here
because you’ve got a clear vision of
what you want and where you’re going
give yourselves a round of applause come
on bring energy level up yes yes you
want more you want more you’re different
you’re different than everybody else
don’t worry if they don’t get it don’t
try and convince people to do this
business a person convinced against
their will is of the same opinion still
you are not like everybody else you can
walk outside and find pigeons but if
you’re looking for Eagles it’s gonna
take you a minute you are different it’s
lonely at the top how many of you know
it’s lonely at the top raise your hands
it’s lonely at the top but you eat
better that’s what I’m talking about
you’re different
one great entrepreneur said I choose not
to be a common man it’s my right to be
uncommon if I can I seek opportunity not
security I do not wish to be a kept
citizen humbled and dull by having the
state look after me I want to take the
calculated risk to dream and to bill to
fail and to succeed I refuse to live
from hand to mouth I prefer the
challenges of life to the guaranteed
existence the thrill of fulfillment to
the still calm of utopia I will never
cower before a master nor been to any
threat it’s my heritage to stand erect
proud and unafraid the face the world
boldly and say this I have done you
showed up because you’re building
business that you can stand and say I
did this I did this this is my dream
give yourselves a round of applause yes
yes I do a lot of training for many
corporations and I conduct sales
seminars and I’ve heard all kind of guys
doing techniques and training people
techniques of how to close sales and how
to work within and begin to control the
the sale and how to ask for the clothes
let me share something with you
you can learn all the techniques in the
world if you don’t believe in yourself
it won’t happen for you I learned all of
it
so that’s what I do a training called
focus on the seller you’ve got to focus
on you and as you convince you as you
sell yourself every day every day every
day you will begin to see a difference
in the things that you’re doing selling
yourself on your ability to perform a
job to achieve a certain objective
telling yourself every day here I go
again
and I’ve got what it takes this is my
day and nothing out here is going to
stop me
habits good habits will give you results
to stick bad habits will destroy
everything I have some bad habits that’s
right all my habits are not great so if
you’ve got some bad habits don’t feel
bad so does your next-door neighbor so
does your mentor your coach so does your
mother and father if they’re alive so
does everyone and the trick of life is
to replace a bad habit with a good habit
I used to hang around bars all the time
and one day I went in I picked up a
glass and I looked around and I thought
they’re all bums in here and then it
dawned on me I’m always here I learned
something I put the glass down they said
I’m never coming back here again and I’m
never gonna drink this and I never did
it was a long time ago but you know what
I did I went from spending all my money
in the bar to a racetrack and I started
to bet it all on horses so I went from
making somebody with a bar
get wealthy and then I started to feed
the horses and one day I woke up and I
learned something if you don’t cut
justly and deliberately replace a bad
habit with a good habit you will
automatically create another bad habit
now what is a habit a habit is an idea
that has been planted in the garden of
your subconscious mind and then
repetitively fed for a sufficient period
of time that you act on it without
giving any thought to it I’ll give you
an example I want you to right now
mentally imagine you’re pulling on your
underwear in the morning what what do
you put in first I put my right foot in
if I tried to put my left foot in my
underwear first I’d stagger and I’d fall
over let me say what’s this got to do
with it it’s got everything to do with
it why do I put my right foot you may
put your left certainly a lot of people
do well when I was just a little gapper
didn’t have a clue of how to put
underwear on my mother or my grandmother
or my father or somebody came along and
they had the underwear ad put your foot
in here you’re rather fuck what did they
do they had the underwear prepared as if
they were gonna put it on and so pretty
soon I was doing it like they were doing
it they through repetition planted the
idea in my hand in my mind well now
think of this
you don’t just form habits of how to get
dressed you form habits to do everything
that you do and some of them are not
that productive any idea that you keep
dwelling on and impressing upon your
subconscious mind becomes fixed in the
subconscious mind a habit is nothing but
an idea that’s fixed in the subconscious
mind that you act on without giving any
conscious thought many years ago I went
in to train the Prudential Insurance
Company of America their agents I ended
up training all of their agents and I
only got them to do two things this is
in the early 70s I got them to form the
habit of being in front of a prospect
before 9:00 a.m. and ask everybody they
talked to to purchase one hundred
thousand dollars worth of insurance I
said you don’t have to sell them just
give them the opportunity to say no
you know the sales in that company went
up by hundreds of millions of dollars i
de rewire a retired vp tell me he
thought it was a billion just changing
two habits what habit you want to change
i’m forever
checking out habits I’ve got I’m in the
habit right now of changing my diet and
you know something I’ve been doing it
for going on three weeks it’s getting
easier but it’s still not that easy I’d
still like to reach over and eat some of
that when nobody’s looking
doesn’t work doesn’t work I’m looking
what habit are you gonna form and you
shouldn’t drive for more than two it
once don’t become too big and too heavy
and you won’t form any make up your mind
you’re gonna do it every day every day
every day until you don’t have to think
about it and then go automatically do it
I guarantee you this idea will change
your life think about it all day because
that is definitely an idea that will
give you results that will stick it’s
hard changing your life it was hard when
just over three years ago
in the Penobscot building in Detroit
Michigan where I was operating my
business and I fell on some hard times
and I was sleeping in my office
it was hard coming into the lobby and
the security said scuse me mr. Brown can
we see you for a moment and I said yes
and I walked up to the counter and he
gave me an envelope and he said would
you mind reading it here and I opened
the envelope and the envelope was from
management that says this is an office
tower it’s not a hotel please do not
sleep in your office and I said excuse
me sir I said I just worked long hours
and creating my business I’m an
entrepreneur and right now things are
bad for me but they’re not going to be
this way always and I just asked for the
opportunity to continue to operate like
I’m doing I’m not trying to make this my
home and it was hard coming through the
lobby and sometimes they would laugh
there’s a guy talking
becoming successful and look at him he’s
bathing in the bathroom upstairs on the
21st floor he sleeps on the floor him
and two other dreamers up there look at
him
it was hard ladies and gentlemen coming
to speak to people and I was facing
financial difficulties in my own life I
was behind on my bills and my dreams and
I’m saying to them you can live your
dream it was hard ladies and gentlemen
it was very difficult to pick myself up
each day believing that I can do it
there were times that I doubted myself
and said God why why is this happening
to me I’m just trying to take care of my
children and my mother I’m not trying to
steal a rock from anybody how did this
have to happen to me it was very hard
and here’s what I want to say to you for
those of you that have experienced some
hardships don’t give up on your dream no
one could have convinced me by holding
on by continuing to push forward by
continuing to run toward my dream that
one day I would have my own talk show
it’s a long shot ladies and gentlemen
from Liberty City an abandoned building
on the floor
never knowing my mother or father it’s a
long shot
being here with you today in this dome
in Atlanta it’s a long shot
no college training labeled educable
mentally retarded but I kept running
don’t stop running to watch your dream I
go into the emergency room and I was
like Donald Smith and they’re like I’m
sorry he passed and they took me into
the room there’s my father laying on a
gurney just dead
it still has a tube sticking out of him
and they’re trying to intubate him or
something like that but just motionless
quiet
no breathing whatsoever and it was weird
new does it mean to say the least you
always know eventually your parents
gonna go but I wasn’t ready I wasn’t
ready for that moment and then I walked
out and I went outside not a cigarette I
still cigarette smoker in those days and
I was just thinking about being half an
orphan or halfway to being an orphan or
something like that my brother comes out
and I was like I can’t believe it right
he goes yeah it’s pretty tough and I
said how was it because my brother was
there he was staying with my my parents
and Donald without missing a beat my
brother goes dad died screaming and I
was like what and he goes dad died
screaming I said what do you mean it’s
like well he woke up and he was kicking
the sheets off and screaming about being
on fire and he was so hot and so hot and
get him water screaming – screaming got
louder and louder and it reached a fever
pitch and he died and I don’t know how
else to say it but dad died screaming
and that hit me like a Mack truck and I
remember thinking oh my god in this
world where even a good man like my old
man is gonna die screaming there’s no
point in not trying to achieve
everything dream that I have this is my
eventual end one day
that’s it and and I really felt like man
that’s like I can’t this is my future
we’re all probably gonna go out
screaming so the best thing to do prior
to that is to try to pack that life with
as much wonderfulness fun productivity
surround yourself with people that are
gonna help you do that you know cuz in
this world there’s not a lot of support
a lot of negativity there’s a lot of
cynicism even as I sit here and tell
that story about my father dying I
guarantee you there’s a cynical head in
this house maybe more sitting there
going who cares move on tell a joke the
world is full of
I mean you tell people something they’ll
tell you why throw a rock and you’ll hit
somebody with Y like hey man I want to
make a movie why why do you think you
could do that why why nobody else is
doing it why are you doing it
there’s so much and why you go out and
you find why not you surround yourself
with why not people are just like why
not we’re like hey man I’m gonna try
something like why not let’s give it a
shot people who try to help you do your
dreams make your dreams come true and
you do the same for them we’re all in
this together and it costs nothing to
encourage a artist that’s why I get up
here for almost 20 years now after the
movie man I mean a lot of filmmakers get
up after the movie and spend more time
than the movie itself talking but I’ve
been trying to impart one simple lesson
for nearly 20 years anybody can do this
you know what I’m saying like I wasn’t
born into a business or the film
business or born with a mic in my hands
I have no discernible talent whatsoever
man I have no connections to the
business we’re from New Jersey and stuff
I got lucky somebody picked up the movie
and boom I was off and running and part
of that manifest when you’re in brought
into the indie film community part of
your your your job part of your honor
part of your privilege is to make sure
that keeps going to encourage other
people you know to tell people it’s
worth the shot just like Wayne Gretzky
said like you miss a hundred percent of
the shots you never take it’s always
worth the shot now if you’re talking
about leg if what your shot is usually
like I’ve always wanted to kill 12
children Kevin don’t take that shot at
all I’m not talking about that you know
I’m talking about art see you know
writing a blog and making some music
making a movie making a cupcake store a
knitting store putting together of a
YouTube clip just anything that’s just
not all we must do this because it’s
part of my job or this will get money
some you just do just to see if it can
get be done live a why not life man
because we’re all gonna die for
screaming so make sure when you die
screaming you’re totally fulfilled you
like I took all the shots I did it I did
I went after everything I wanted to or
at least tried take the shot the shot is
always worth taking whether it’s a dopey
thing like podcasting or writing a book
or writing a blog think about the
encouragement you
yeah when you encourage an artist think
about the potential that comes out of it
you tell a dude good job man that person
maybe one day writes that blog that you
mean out to the entire world because it
says exactly what you always wanted to
say but couldn’t yourself or they write
that song that you play over and over
after a loved one dies because it means
the world to you they they make that
movie that is the one you cling to when
everything is going wrong in life all
you pop that in and things aren’t bad
for two hours all that comes from
encouraging an artist nothing good comes
from discouraging an artist so for 20
years I keep coming up here and going go
out and do it why the fuck aren’t you
doing this it’s so fun you should do it
take your shot I took my shot and it’s
nothing but pussy and donut’s you know
just so I’m here to tell you man give it
a shot go out and try it’s necessary
that you’ll be flexible that you are
always thinking of how can I improve
this better this is a customer driven
economy it’s necessary for you to always
explore various ways in which you can
improve the quality of service that
you’re providing for the people in your
organization I remember something a
major company had talked about the extra
value service they were providing for
their customers and the lady who had the
news conference summarized it this way
she said it’s not our intention to
satisfy our customers or to please our
customers our intention is to amaze them
it’s necessary if you’re going to
compete today that you look for ways to
amaze your customers by being one of
those individuals that keep your
commitments that keep your word that’s
relentless it’s necessary as you work
with the people that you bring into all
your organization that they see that
you’re a good example of a person to
work with because you model integrity
and determination and ambition and truth
and honesty and the way in which you
conduct business that little yellow dot
on the screen represent your level of
awareness this represents your level of
awareness this is what you’re aware of
now everything you’ve got in your life
everything your relationships your money
everything is an expression of your own
level of awareness
see people at her in 50,000 a year are
not earning 50 because they want 50
people are earning 50 because they’re
not aware of how to earn 150 people that
are suffering from headaches they’re not
suffering headaches because they want to
suffer from headaches they’re suffering
from headaches because they’re not aware
of how to eliminate the headache it’s
their head they made it ache they can
make it stop so you see it’s awareness
where after now think of this if that
little dot represents our awareness and
it’s responsible for everything we’ve
got in life just think of how your life
could change if we magnify it just a
little bit I mean everything would start
to change our relationships would change
we would be healthier we would live in
healthier bodies we would know more
people we’d earn more money we’d be able
to do more interesting things and if we
just increased it a little bit more
everything starts to shift well I’ve
been living this way now for 40 years it
absolutely fascinating I celebrated my
70th birthday last week I got more
energy than most people 20 I have
absolutely no intentions of slowing down
people said say you should slow down
that’s a bunch of crap
we should speed up we’ve got more power
yet do you know the the most erudite
scientists alive can’t even guess at
what you and I are capable of doing no
one knows what we’re capable of all the
powers on the present that’s within you
within me slow down we’re just starting
to warm up what we want to do is calm
down you can go out warp speed and stay
very healthy if you stay relaxed and
that’s really the secret you know just
imagine we expand our awareness a little
more do you know what this program is
doing for you today it’s expanding your
awareness that’s what the program is all
about every time you come every time you
come to one of these programs your
awareness is widened your world starts
to change you think oh yeah
that’s pretty interesting and it just
keeps getting bigger and bigger and
bigger our awareness keeps changing do
you know that no one knows how much
money you’re capable of earning there’s
no one can even guess at what you’re
capable of earning
we want to become aware we’re like we
are because we’re not aware of how to do
it better we know how to do it better
every person in this room intellectually
knows how to do a better job they’re
doing everyone in the room knows how to
earn more than they’re earning but
they’re not doing it you see having the
knowledge is not the deal having the
knowledge I mean I remember when I was a
kid
schoolteachers say to me Bob why’d you
do that I say I don’t know what do you
mean you don’t know you know better I
know why’d you do it I don’t know I was
in the Navy every commanding officer
Proctor why did you do that I don’t know
sir what do you mean you don’t know you
know better I know why’d you do it I
don’t know you see I didn’t know why I
was doing things do you know that we do
things that we don’t want to do it gives
us results we don’t want to get yet we
do them anyway you know what addiction
is it’s never getting enough of what you
don’t want getting a lot of people are
addicted to results that they don’t want
why do we keep doing it to see I think
when we start to see that that’s when we
start to become aware of how to take
control over our life and that’s really
what we want to do so do you see
awareness is the big deal we want to
become aware of the obvious
opportunities that are available to us
we are surrounded by opportunity there
everywhere you go there is an abundance
there’s no shortage of opportunity we
can win and we can win in a big way now
when we lack awareness we miss the
opportunity I used to always say that
you know the trick is to be in the right
place at the right time I’ve been in the
right place at the right time many types
of my life but I blew it
you know why I wasn’t aware that I was
in the right place and the right I had
think of it there’s something else it’s
being aware that you’re in the right
place at the right times not good enough
you’ve got to be aware that you’re in the right place at the right time
everything I don’t know why I’m like I
am but my butt’s always burning there’s
always something say art dadgummit
you’re supposed to go far art dadgummit
you’re supposed to be somebody you’re
supposed to make a difference with you
lie what does the $500,000 your person
do the $50,000 your person doesn’t do
you looking outside and study those two
individuals everything seems to be the
same they both are the same sex they
both are the same age have the same
training the same positions the same
contract the same fringe benefits
they both are successful they work hard
they’re good family people make tough
commitments but what’s the difference
what does the $500,000 your person do
the $50,000 your person doesn’t do he
pays the price and a little bit more he
works Harding a little bit more he’s
loyal to the company a little bit more
he believes in a little bit more he
makes Maine a little bit more he saves
money a little bit more if you want to
win in these United States you got to be
tough and you can’t quit the last thing
I’ll talk to you about today in building
this winning edge is folks if you want
to win in business you’ve got to be a
leader leadership is everything you show
me anything in these United States that
win I’ll show you a leader at work you
show me a successful church Boy Scout
troop club football team business I’ll
show you something a run by leader sissy
I thought at one time in my life you had
to be smart to win I used to have these
smart people that dress so pretty and
talk so pretty and use these big words
they just intimidated me I said aren’t
you can’t ever be that good why don’t
you just throw in the towel and going
back coach football for living and I
found two things out about smart people
I think it’s almost impossible for a
smart person to win in Fitness in
America today because I find smart
people spend their whole lifetime
figuring things out they always trying
to figure
ease your way in a quicker way and
another thing I found out about smart
people’s they just don’t get around to
doing nothing they see somebody like art
Williams everybody said well he can’t do
it and some I like they can’t do it but
he does it see folks I want you to know
almost everybody in America almost does
enough to win they almost get there they
almost over the hump they almost have it
going
they almost in everything they do almost
is a way of life to almost everybody in
America but the winners do it what do
they do they do whatever it takes to get
the job done they do it and do it and do
it and do it and do it until the job
gets done and then they talk about how
great it is to be somebody they’re proud
of we need leaders in America who can do
it if you want to become somebody do it
if you want to go in business for
yourself do it if you want to become
financially independent do it I hear too
much talk in these United States
everybody can talk a good game we need
people in America who can do it I go all
over this country with Al weaves and I
have people say aren’t you you count on
me
wonderful just do it alright give your
tea this is my light last stop I’m gonna
win now super duper just do it alright
if I could just have one good month and
get the ball going I know I could make
it big super just do it alright if I
could just pay off this debt I could
really go great just do it if I could
just say on the house do it but house
they selling do it anyway
I’m not making any money what can I do
you just do it let’s do what art you do
it and do it and do it
I can’t you have a win this contest
SuperDuper just do it now watch my smoke
grades just do it hard I wanna make it
so bad I’m tasting what I do you just do
it all right I’m a vice president now
can I quit doing it no I don’t know if I
keep on keeping on I’m really hurt what
I do you just do it let’s do what art
you do it and do it and do it all right
all my life I want to be somebody
important well what do it then all right
I’m gonna save money so I don’t have to
go through this again
great just do it I feel like I’ve had
enough training what’d I do you just do
it all right
the minute you don’t give me no help
what I do you just do it all right you
don’t understand I was mr. everything in
my former country you don’t mean I I
have to start off down at the bottom and
do it do you
yep you really got to do it hard what’s
the primary difference between winners
and losers the winner the winners do it
they do it and do it and do it and do it
until the job gets done and then they
talk about how great it is to finally
achieve something you need and I’m glad
they are that they didn’t quit like
everybody else and how wonderful it is
to finally be somebody they’re proud of
I’m saying this is the time more than
ever that you want to begin to inoculate
yourself with positive words coming to
conventions showing up on meetings being
on the calls to make yourself
unstoppable to get out of your mind the
polluting negative thoughts that’s
causing most people to go through life
being stuck because they are volunteer
victims somebody said that many people
died aged 25 and don’t get buried until
they’re 65 because they got so much
garbage in their minds you are here
because you’ve got a clear vision of
what you want and where you’re going
give yourselves a round of applause come
on bring energy level up yes yes you
want more you want more you’re different
you’re different than everybody else
don’t worry if they don’t get it don’t
try and convince people to do this
business a person convinced against
their will is of the same opinion still
you are not like everybody else you can
walk outside and find pigeons but if
you’re looking for Eagles it’s gonna
take you a minute you are different it’s
lonely at the top how many of you know
it’s lonely at the top raise your hands
it’s lonely at the top but you eat
better that’s what I’m talking about
you’re different
one great entrepreneur said I choose not
to be a common man it’s my right to be
uncommon if I can I seek opportunity not
security I do not wish to be a kept
citizen humbled and dull by having the
state look after me I want to take the
calculated risk to dream and to bill to
fail and to succeed I refuse to live
from hand to mouth I prefer the
challenges of life to the guaranteed
existence the thrill of fulfillment to
the still calm of utopia I will never
cower before a master nor been to any
threat it’s my heritage to stand erect
proud and unafraid the face the world
boldly and say this I have done you
showed up because you’re building
business that you can stand and say I
did this I did this this is my dream
give yourselves a round of applause yes
yes I do a lot of training for many
corporations and I conduct sales
seminars and I’ve heard all kind of guys
doing techniques and training people
techniques of how to close sales and how
to work within and begin to control the
the sale and how to ask for the clothes
let me share something with you
you can learn all the techniques in the
world if you don’t believe in yourself
it won’t happen for you I learned all of
it
so that’s what I do a training called
focus on the seller you’ve got to focus
on you and as you convince you as you
sell yourself every day every day every
day you will begin to see a difference
in the things that you’re doing selling
yourself on your ability to perform a
job to achieve a certain objective
telling yourself every day here I go
again
and I’ve got what it takes this is my
day and nothing out here is going to
stop me
habits good habits will give you results
to stick bad habits will destroy
everything I have some bad habits that’s
right all my habits are not great so if
you’ve got some bad habits don’t feel
bad so does your next-door neighbor so
does your mentor your coach so does your
mother and father if they’re alive so
does everyone and the trick of life is
to replace a bad habit with a good habit
I used to hang around bars all the time
and one day I went in I picked up a
glass and I looked around and I thought
they’re all bums in here and then it
dawned on me I’m always here I learned
something I put the glass down they said
I’m never coming back here again and I’m
never gonna drink this and I never did
it was a long time ago but you know what
I did I went from spending all my money
in the bar to a racetrack and I started
to bet it all on horses so I went from
making somebody with a bar
get wealthy and then I started to feed
the horses and one day I woke up and I
learned something if you don’t cut
justly and deliberately replace a bad
habit with a good habit you will
automatically create another bad habit
now what is a habit a habit is an idea
that has been planted in the garden of
your subconscious mind and then
repetitively fed for a sufficient period
of time that you act on it without
giving any thought to it I’ll give you
an example I want you to right now
mentally imagine you’re pulling on your
underwear in the morning what what do
you put in first I put my right foot in
if I tried to put my left foot in my
underwear first I’d stagger and I’d fall
over let me say what’s this got to do
with it it’s got everything to do with
it why do I put my right foot you may
put your left certainly a lot of people
do well when I was just a little gapper
didn’t have a clue of how to put
underwear on my mother or my grandmother
or my father or somebody came along and
they had the underwear ad put your foot
in here you’re rather fuck what did they
do they had the underwear prepared as if
they were gonna put it on and so pretty
soon I was doing it like they were doing
it they through repetition planted the
idea in my hand in my mind well now
think of this
you don’t just form habits of how to get
dressed you form habits to do everything
that you do and some of them are not
that productive any idea that you keep
dwelling on and impressing upon your
subconscious mind becomes fixed in the
subconscious mind a habit is nothing but
an idea that’s fixed in the subconscious
mind that you act on without giving any
conscious thought many years ago I went
in to train the Prudential Insurance
Company of America their agents I ended
up training all of their agents and I
only got them to do two things this is
in the early 70s I got them to form the
habit of being in front of a prospect
before 9:00 a.m. and ask everybody they
talked to to purchase one hundred
thousand dollars worth of insurance I
said you don’t have to sell them just
give them the opportunity to say no
you know the sales in that company went
up by hundreds of millions of dollars i
de rewire a retired vp tell me he
thought it was a billion just changing
two habits what habit you want to change
i’m forever
checking out habits I’ve got I’m in the
habit right now of changing my diet and
you know something I’ve been doing it
for going on three weeks it’s getting
easier but it’s still not that easy I’d
still like to reach over and eat some of
that when nobody’s looking
doesn’t work doesn’t work I’m looking
what habit are you gonna form and you
shouldn’t drive for more than two it
once don’t become too big and too heavy
and you won’t form any make up your mind
you’re gonna do it every day every day
every day until you don’t have to think
about it and then go automatically do it
I guarantee you this idea will change
your life think about it all day because
that is definitely an idea that will
give you results that will stick it’s
hard changing your life it was hard when
just over three years ago
in the Penobscot building in Detroit
Michigan where I was operating my
business and I fell on some hard times
and I was sleeping in my office
it was hard coming into the lobby and
the security said scuse me mr. Brown can
we see you for a moment and I said yes
and I walked up to the counter and he
gave me an envelope and he said would
you mind reading it here and I opened
the envelope and the envelope was from
management that says this is an office
tower it’s not a hotel please do not
sleep in your office and I said excuse
me sir I said I just worked long hours
and creating my business I’m an
entrepreneur and right now things are
bad for me but they’re not going to be
this way always and I just asked for the
opportunity to continue to operate like
I’m doing I’m not trying to make this my
home and it was hard coming through the
lobby and sometimes they would laugh
there’s a guy talking
becoming successful and look at him he’s
bathing in the bathroom upstairs on the
21st floor he sleeps on the floor him
and two other dreamers up there look at
him
it was hard ladies and gentlemen coming
to speak to people and I was facing
financial difficulties in my own life I
was behind on my bills and my dreams and
I’m saying to them you can live your
dream it was hard ladies and gentlemen
it was very difficult to pick myself up
each day believing that I can do it
there were times that I doubted myself
and said God why why is this happening
to me I’m just trying to take care of my
children and my mother I’m not trying to
steal a rock from anybody how did this
have to happen to me it was very hard
and here’s what I want to say to you for
those of you that have experienced some
hardships don’t give up on your dream no
one could have convinced me by holding
on by continuing to push forward by
continuing to run toward my dream that
one day I would have my own talk show
it’s a long shot ladies and gentlemen
from Liberty City an abandoned building
on the floor
never knowing my mother or father it’s a
long shot
being here with you today in this dome
in Atlanta it’s a long shot
no college training labeled educable
mentally retarded but I kept running
don’t stop running to watch your dream I
go into the emergency room and I was
like Donald Smith and they’re like I’m
sorry he passed and they took me into
the room there’s my father laying on a
gurney just dead
it still has a tube sticking out of him
and they’re trying to intubate him or
something like that but just motionless
quiet
no breathing whatsoever and it was weird
new does it mean to say the least you
always know eventually your parents
gonna go but I wasn’t ready I wasn’t
ready for that moment and then I walked
out and I went outside not a cigarette I
still cigarette smoker in those days and
I was just thinking about being half an
orphan or halfway to being an orphan or
something like that my brother comes out
and I was like I can’t believe it right
he goes yeah it’s pretty tough and I
said how was it because my brother was
there he was staying with my my parents
and Donald without missing a beat my
brother goes dad died screaming and I
was like what and he goes dad died
screaming I said what do you mean it’s
like well he woke up and he was kicking
the sheets off and screaming about being
on fire and he was so hot and so hot and
get him water screaming – screaming got
louder and louder and it reached a fever
pitch and he died and I don’t know how
else to say it but dad died screaming
and that hit me like a Mack truck and I
remember thinking oh my god in this
world where even a good man like my old
man is gonna die screaming there’s no
point in not trying to achieve
everything dream that I have this is my
eventual end one day
that’s it and and I really felt like man
that’s like I can’t this is my future
we’re all probably gonna go out
screaming so the best thing to do prior
to that is to try to pack that life with
as much wonderfulness fun productivity
surround yourself with people that are
gonna help you do that you know cuz in
this world there’s not a lot of support
a lot of negativity there’s a lot of
cynicism even as I sit here and tell
that story about my father dying I
guarantee you there’s a cynical head in
this house maybe more sitting there
going who cares move on tell a joke the
world is full of
I mean you tell people something they’ll
tell you why throw a rock and you’ll hit
somebody with Y like hey man I want to
make a movie why why do you think you
could do that why why nobody else is
doing it why are you doing it
there’s so much and why you go out and
you find why not you surround yourself
with why not people are just like why
not we’re like hey man I’m gonna try
something like why not let’s give it a
shot people who try to help you do your
dreams make your dreams come true and
you do the same for them we’re all in
this together and it costs nothing to
encourage a artist that’s why I get up
here for almost 20 years now after the
movie man I mean a lot of filmmakers get
up after the movie and spend more time
than the movie itself talking but I’ve
been trying to impart one simple lesson
for nearly 20 years anybody can do this
you know what I’m saying like I wasn’t
born into a business or the film
business or born with a mic in my hands
I have no discernible talent whatsoever
man I have no connections to the
business we’re from New Jersey and stuff
I got lucky somebody picked up the movie
and boom I was off and running and part
of that manifest when you’re in brought
into the indie film community part of
your your your job part of your honor
part of your privilege is to make sure
that keeps going to encourage other
people you know to tell people it’s
worth the shot just like Wayne Gretzky
said like you miss a hundred percent of
the shots you never take it’s always
worth the shot now if you’re talking
about leg if what your shot is usually
like I’ve always wanted to kill 12
children Kevin don’t take that shot at
all I’m not talking about that you know
I’m talking about art see you know
writing a blog and making some music
making a movie making a cupcake store a
knitting store putting together of a
YouTube clip just anything that’s just
not all we must do this because it’s
part of my job or this will get money
some you just do just to see if it can
get be done live a why not life man
because we’re all gonna die for
screaming so make sure when you die
screaming you’re totally fulfilled you
like I took all the shots I did it I did
I went after everything I wanted to or
at least tried take the shot the shot is
always worth taking whether it’s a dopey
thing like podcasting or writing a book
or writing a blog think about the
encouragement you
yeah when you encourage an artist think
about the potential that comes out of it
you tell a dude good job man that person
maybe one day writes that blog that you
mean out to the entire world because it
says exactly what you always wanted to
say but couldn’t yourself or they write
that song that you play over and over
after a loved one dies because it means
the world to you they they make that
movie that is the one you cling to when
everything is going wrong in life all
you pop that in and things aren’t bad
for two hours all that comes from
encouraging an artist nothing good comes
from discouraging an artist so for 20
years I keep coming up here and going go
out and do it why the fuck aren’t you
doing this it’s so fun you should do it
take your shot I took my shot and it’s
nothing but pussy and donut’s you know
just so I’m here to tell you man give it
a shot go out and try it’s necessary
that you’ll be flexible that you are
always thinking of how can I improve
this better this is a customer driven
economy it’s necessary for you to always
explore various ways in which you can
improve the quality of service that
you’re providing for the people in your
organization I remember something a
major company had talked about the extra
value service they were providing for
their customers and the lady who had the
news conference summarized it this way
she said it’s not our intention to
satisfy our customers or to please our
customers our intention is to amaze them
it’s necessary if you’re going to
compete today that you look for ways to
amaze your customers by being one of
those individuals that keep your
commitments that keep your word that’s
relentless it’s necessary as you work
with the people that you bring into all
your organization that they see that
you’re a good example of a person to
work with because you model integrity
and determination and ambition and truth
and honesty and the way in which you
conduct business that little yellow dot
on the screen represent your level of
awareness this represents your level of
awareness this is what you’re aware of
now everything you’ve got in your life
everything your relationships your money
everything is an expression of your own
level of awareness
see people at her in 50,000 a year are
not earning 50 because they want 50
people are earning 50 because they’re
not aware of how to earn 150 people that
are suffering from headaches they’re not
suffering headaches because they want to
suffer from headaches they’re suffering
from headaches because they’re not aware
of how to eliminate the headache it’s
their head they made it ache they can
make it stop so you see it’s awareness
where after now think of this if that
little dot represents our awareness and
it’s responsible for everything we’ve
got in life just think of how your life
could change if we magnify it just a
little bit I mean everything would start
to change our relationships would change
we would be healthier we would live in
healthier bodies we would know more
people we’d earn more money we’d be able
to do more interesting things and if we
just increased it a little bit more
everything starts to shift well I’ve
been living this way now for 40 years it
absolutely fascinating I celebrated my
70th birthday last week I got more
energy than most people 20 I have
absolutely no intentions of slowing down
people said say you should slow down
that’s a bunch of crap
we should speed up we’ve got more power
yet do you know the the most erudite
scientists alive can’t even guess at
what you and I are capable of doing no
one knows what we’re capable of all the
powers on the present that’s within you
within me slow down we’re just starting
to warm up what we want to do is calm
down you can go out warp speed and stay
very healthy if you stay relaxed and
that’s really the secret you know just
imagine we expand our awareness a little
more do you know what this program is
doing for you today it’s expanding your
awareness that’s what the program is all
about every time you come every time you
come to one of these programs your
awareness is widened your world starts
to change you think oh yeah
that’s pretty interesting and it just
keeps getting bigger and bigger and
bigger our awareness keeps changing do
you know that no one knows how much
money you’re capable of earning there’s
no one can even guess at what you’re
capable of earning
we want to become aware we’re like we
are because we’re not aware of how to do
it better we know how to do it better
every person in this room intellectually
knows how to do a better job they’re
doing everyone in the room knows how to
earn more than they’re earning but
they’re not doing it you see having the
knowledge is not the deal having the
knowledge I mean I remember when I was a
kid
schoolteachers say to me Bob why’d you
do that I say I don’t know what do you
mean you don’t know you know better I
know why’d you do it I don’t know I was
in the Navy every commanding officer
Proctor why did you do that I don’t know
sir what do you mean you don’t know you
know better I know why’d you do it I
don’t know you see I didn’t know why I
was doing things do you know that we do
things that we don’t want to do it gives
us results we don’t want to get yet we
do them anyway you know what addiction
is it’s never getting enough of what you
don’t want getting a lot of people are
addicted to results that they don’t want
why do we keep doing it to see I think
when we start to see that that’s when we
start to become aware of how to take
control over our life and that’s really
what we want to do so do you see
awareness is the big deal we want to
become aware of the obvious
opportunities that are available to us
we are surrounded by opportunity there
everywhere you go there is an abundance
there’s no shortage of opportunity we
can win and we can win in a big way now
when we lack awareness we miss the
opportunity I used to always say that
you know the trick is to be in the right
place at the right time I’ve been in the
right place at the right time many types
of my life but I blew it
you know why I wasn’t aware that I was
in the right place and the right I had
think of it there’s something else it’s
being aware that you’re in the right
place at the right times not good enough
you’ve got to be aware that you’re in the right place at the right time
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