if I think big I’m going to have to
spend more that’s a common thought that
a lot of entrepreneurs have one that
came in to me for one of my youtube
viewers rosy rose has opened up a shop
in North London two months away and
wants to grow this thing once I have a
lot of success with their business and
is wondering should I start small or
should I think big but thinking bigs
gonna cost me a lot more money here’s a
thin you this is this is so important to
understand you want to think big but you
need to act small you think big because
that’s what keeps you going that’s what
keeps it going through all the crap when
things get really hard with your
business you have a big vision of what
you want the world to look like and how
you want people to use your products and
services and the impact and the money
you’re going to have that’s that’s what
drives you but you start small here’s
why it’s so important ok if you think
big and you act big from the start and
you go out and you take out a loan right
and you really use this money to buy a
huge store not just this little sore but
you get a bigger store or multiple
stores and then you need to market it
and you take out advertisements on the
radio and TV and and leafletting and
everything you do to create this
business and you hire staff we take out
this huge loan they make this happen the
chances of you making it are tiny it’s
possible but it’s tiny the reason is
when you first start a business you’re
going to make a ton of incorrect
assumptions ok you’re going to write in
your business plan that you think you
know you’re going to do this and then
this is going to happen it almost never
works out that way if you look at most
successful companies the idea that they
started with at the very beginning of
what they thought the company would look
like is never how it actually turns out
so the danger and going big too quickly
is that you spend all this money and
time going in a direction that is going
to fail
because you’re not only making one
mistake at a time you’re making hundreds
of mistakes at a time and so the chances
of that working out is minuscule where
it’s better to start on a small scale
start making your mistakes one at a time
start by testing your different
marketing levers and see what works and
when you figure it out something that is
working for you if it’s radio ads if
it’s leafletting if its partnerships
whatever it is that is starting to drive
sales for you then you invest into
making that bigger and then bigger and
bigger and bigger I encourage
entrepreneurs to think big because a lot
of us have a limiting belief that we’re
only so good we can only have so much of
an impact we don’t see ourselves as
being great and I see a lot of greatness
within a ton of entrepreneurs and it
frustrates me that they don’t see it
within themselves they don’t have the
confidence to really build up their
business is something that can really
help a lot of people so when I say think
big that’s what I’m talking about it
frustrates me to always work with
entrepreneurs we don’t believe in
themselves but when it comes to actually
executing your plan you start small you
have your thinking big but you’re
starting small step by step testing your
assumptions making your mistakes with
this little negative outcome that can
come from it you prove to yourself that
this can work and then expand from there
and the sky literally is the limit and
if you do it that way you think big but
you start small your chances of success
go up dramatically and that’s what I
want for you because I don’t want to see
you take on a huge loan because Evan
said think big and end up failing and
have this crushing debt over you for the
rest of your life and be afraid to get
back in the business because your first
one didn’t work out and was so painful
it’s possible it’s possible to have a
huge massively successful company and it
starts with combining thinking big
with starting small believe if you like
this video please give it a thumbs up
below and I want to hear you have to
think leave a comment underneath let me
know what’s on your mind let me know
what questions you have your company
i’ll make a video response thank you so
much and I’ll see you soon
spend more that’s a common thought that
a lot of entrepreneurs have one that
came in to me for one of my youtube
viewers rosy rose has opened up a shop
in North London two months away and
wants to grow this thing once I have a
lot of success with their business and
is wondering should I start small or
should I think big but thinking bigs
gonna cost me a lot more money here’s a
thin you this is this is so important to
understand you want to think big but you
need to act small you think big because
that’s what keeps you going that’s what
keeps it going through all the crap when
things get really hard with your
business you have a big vision of what
you want the world to look like and how
you want people to use your products and
services and the impact and the money
you’re going to have that’s that’s what
drives you but you start small here’s
why it’s so important ok if you think
big and you act big from the start and
you go out and you take out a loan right
and you really use this money to buy a
huge store not just this little sore but
you get a bigger store or multiple
stores and then you need to market it
and you take out advertisements on the
radio and TV and and leafletting and
everything you do to create this
business and you hire staff we take out
this huge loan they make this happen the
chances of you making it are tiny it’s
possible but it’s tiny the reason is
when you first start a business you’re
going to make a ton of incorrect
assumptions ok you’re going to write in
your business plan that you think you
know you’re going to do this and then
this is going to happen it almost never
works out that way if you look at most
successful companies the idea that they
started with at the very beginning of
what they thought the company would look
like is never how it actually turns out
so the danger and going big too quickly
is that you spend all this money and
time going in a direction that is going
to fail
because you’re not only making one
mistake at a time you’re making hundreds
of mistakes at a time and so the chances
of that working out is minuscule where
it’s better to start on a small scale
start making your mistakes one at a time
start by testing your different
marketing levers and see what works and
when you figure it out something that is
working for you if it’s radio ads if
it’s leafletting if its partnerships
whatever it is that is starting to drive
sales for you then you invest into
making that bigger and then bigger and
bigger and bigger I encourage
entrepreneurs to think big because a lot
of us have a limiting belief that we’re
only so good we can only have so much of
an impact we don’t see ourselves as
being great and I see a lot of greatness
within a ton of entrepreneurs and it
frustrates me that they don’t see it
within themselves they don’t have the
confidence to really build up their
business is something that can really
help a lot of people so when I say think
big that’s what I’m talking about it
frustrates me to always work with
entrepreneurs we don’t believe in
themselves but when it comes to actually
executing your plan you start small you
have your thinking big but you’re
starting small step by step testing your
assumptions making your mistakes with
this little negative outcome that can
come from it you prove to yourself that
this can work and then expand from there
and the sky literally is the limit and
if you do it that way you think big but
you start small your chances of success
go up dramatically and that’s what I
want for you because I don’t want to see
you take on a huge loan because Evan
said think big and end up failing and
have this crushing debt over you for the
rest of your life and be afraid to get
back in the business because your first
one didn’t work out and was so painful
it’s possible it’s possible to have a
huge massively successful company and it
starts with combining thinking big
with starting small believe if you like
this video please give it a thumbs up
below and I want to hear you have to
think leave a comment underneath let me
know what’s on your mind let me know
what questions you have your company
i’ll make a video response thank you so
much and I’ll see you soon
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