roll the dice if you’re gonna try go all
the way otherwise don’t even start
you’re going to try go all the way this
could mean losing girlfriends wives
relatives jobs maybe your mind go all
the way could mean not eating for three
or four days it could mean freezing on a
park bench
it could mean Jail could mean tuition it
could be mockery isolation isolation
it’s a gift all the others are a test of
your endurance upon what you really want
to do it and you’ll do it despite
rejection and the worst God and it will
be better than anything else you can
imagine if you’re going to try go all
the way there’s no other feeling like
that
you’ll be alone with the gods and the
nights will flame with fire do it do it
do it all the way all the way you will
ride life it’s perfect laughter it’s the
only good fight there is
pick up your damn suffering and bear it
try to be a good person so you don’t
make it worse
well that’s the truth
pain the damage don’t end the world or
despair or fucking beatings the world
ends when you’re dead until then you got
more punishment in store standing like a
man I’d give some back these are just
reasons to be resentful about your
existence everyone you know is going to
die
you know you – there’s gonna be a fair
bit of pain along the way and lot of
it’s going to be unfair it’s like yeah
no wonder you’re resentful
it’s like act it out to see what happens
you make everything you’re complaining
about infinitely worse there’s this idea
that hell is a bottomless pit and that’s
because no matter how bad is some stupid
son of a bitch like you could figure out
a way to make it a lot worse so you
think well what do you do about that
well you accept it I did not feel that
pain I did not care if I was bleeding on
my knees because I know that pain is
temporary but the film is permanent and
I explained that to the director so this
is why I try to tell you always discover
your vision and the rest will follow
never ever think small if you’re going
to accomplish anything you have to think
big you have to go and shoot for the
stars
the biggest challenge most people have
is because they think small and the
reason why people think small invited to
small little goals is because they are
afraid to fail they know that if you
shoot for big goal then the chances of
failing are very high and they are
afraid of failing is one of the most
common things why people are frozen it
by the kid not make a move in life
because they’re scared of failing I say
to myself hey I’m not worried about
failing because that’s part of life
you’re not going to be going win
everything and how far can you fall look
at this this is the ground that’s as far
as I can fall and you know something
that the only time you really consider
the failure is if you fall and you don’t
get up but if you get up you never
consider the failure so I never
considered myself a failure I always
consider myself a winner
even though FL every so often but I
always got up and they always move
forward this is the important thing I
never had any patience of course make
thinking small
because in German we were saying Ben
Zhang den Sean if that means that if it
is something thing go all out and do it
well this is not just the case in
bodybuilding I didn’t just want to be a
bodybuilding champion I wanted to be the
greatest bodybuilder four times I wanted
at the most muscle there’s the most mass
of all times the most definition I
wanted to win the most trophies the most
World Championship titles I just wanted
to be the best and the same is also a
movies I didn’t just think about being
in movies no I wanted to be a movie star
I wanted to have a boss the title
building I wanted to become the highest
paid entertainer I basically wanted to
be another John Wayne what’s wrong with
that
[Music]
[Music]
you
and I was told commitment is staying
true to what you said you would do
longer to the move that you said it in
his leg because we say things when the
mood is right right but when the
environment in the mood changes we back
off of it how can I work hard for
something and my performance is not
based upon the outcome how can I work in
my effort and my motivation in my drive
is not based upon what the product would
be but more so based upon me taking
pride in what I do and so I came up with
this thing called process / product and
I firmly believe the process saved my
life and what I mean by the process I’m
talking about the way I handle my
business on a daily basis and the way I
go about every single aspect of my life
I live by this thing called empty the
bucket and when people hear it they
think it’s a cute slogan empty the
bucket but what they don’t understand
it’s the unspoken law an empty devote
bucket is the unspoken law of
accountability and responsibility to me
on this earth from my existence and
everybody else connected to me I may be
crazy but I don’t know I just believe
that I supposed to get everybody that is
connected to me the best version of me I
just believe I deserve to give my wife
and my children the best version of me I
just believe the people that I was
pursuing is hurt I deserve to give them
the best version of me
[Music]
[Music]
I may be crazy I don’t know but I just
relieved my five-year-old son of my
six-year-old daughter he deserves the
best version I may be crazy I don’t know
but I just believe my wife that I’ve
been with every since Munich fifth grade
she deserves the best version to me I
may be crazy I don’t know but my three
little sisters
I just believe they deserve the best
version of that big something I may be
crazy I don’t know but the people I’m a
32 on the face of this planet they
deserve the best version of me I’m not
going to give them any less
I live by this thing called the harder
you work the harder it is to surrender
you see the reason people quit
they don’t take pride in what they do
the harder you work the harder it is to
surrender
not just talking about business I’m
talking about winning simultaneously in
every aspect of life I’m not concerned
with a person that does well in one
aspect of their life and it can hang
their hat against a man I’ve made a lot
of money you made a lot of running your
public’s accessory to a private salaries
what good is it to make a lot of money
you don’t want to go home to your family
what good is it to make a lot of money
if you don’t take care you can’t what
good is your public success with your
private value and so how can we win
simultaneously and take pride in
everything that we do
I have come to learn that if you don’t
take it by force you won’t take it at
all you sit in the cut and wait for good
things to happen spend years and life
passes them by because they are not
aggressive enough I’m not talking about
physical fighting but I’m talking about
that aggressive nature that causes you
to not allow the enemy to take over your
stuff you are a part of something that
transcends all the details of your
business
you prove it every day that it works and
you prove it by overcoming the obstacles
that you have to do there are all sorts
of people who want to break your face
sometime during your own family and
sometime they’re just so-called good
friends who think you’re crazy for doing
what you’re doing but you see you have
decided to take charge of your life you
have decided that you are going to
change you’re not going to wait for the
government you’re going to wait for some
school or something else to happen you
are going to change your situation
[Music]
I shouldn’t my wife had a pretty good
but it wasn’t always easy distance isn’t
life isn’t but to those who can overcome
the obstacles rise up when difficulties
arise are the ones who win the prize
everybody starts at the bottom and there
is no advantage to starting ten years
ago as a boat starting today in fact
that’s better today than it was then so
stick with it find our way through it
just find out an answer it works
folks this business works for those who
work it
[Music]
throw the dress if you’re going to try
go all the way
[Music]
while traditional pads may seem harder
to find that also means that you may
learn sooner than most generations the
hard lesson that you must always make
the path to yourself there is no secret
society out there that will tap you on
the shoulder one night and show you the
way because the true secret is your life
will not be defined by the society that
you have left you to paraphrase Robert
bolts society has no more idea of what
you are than you do because ultimately
it has only your brains to think with
every generation must define itself and
so make the world think yourself so if
you must find your own path and you have
left you no easy path then decide now to
choose the hard path that leads to the
life and the world that you want
[Music]
[Music]
essentially and I would say this to
anybody is that you know it’s really
it’s easy to to embrace hopelessness
when things seem insurmountable
and yet it is it’s actually just a
matter of time until all the elements
come together for things to be all right
I mean I believe that you know most
difficult situations will resolve
themselves if you are persistent and if
you don’t if you don’t give up entirely
and that’s what I never did I never gave
up every pursuit no matter how glamorous
that may seem no matter how exciting you
are it feels to you no matter how much
you feel like you were born to do it
comes with a sandwich and so the
question is not what do I love the
question is what do I love so much that
I don’t mind eating the sandwich that
comes along with that thing so for me in
my life writing is the connect and the
sandwich was the seven years that I was
not getting published so if you go into
this thing thinking if I follow my bliss
and I live my dream and I stand in my
truth and everything will be great
it doesn’t mean everything will be great
it just means at the end of the day when
you check in with yourself and you go in
the end on the balance if they’re still
better than not doing it and the answer
is still yeah this thing is still better
than not doing it and you’re right
I want to talk about Rick as a guiding
principle life shrinks and life expands
direct proportion your willingness to
assume Rick yeah I like I’ve made some
really stupid decisions in my career for
my entire career on a broad plane
they’ve all worked out everytime I’ve
quit my jobs have done every time I’ve
had a job people that I trust goes to
people that I love all advise against it
my dad told me not to move to New York
City because it was such a risk and
every time I every time I took these
cigarettes the opportunity for a larger
payout was always there life is like
this super temporary mega fragile thing
you only get like a nugget of time to
really pursue the things you care about
in my rule is that the right time is
always right now it’s a put a little
meat on the bone this new company that I
don’t really talk about this new company
is the biggest risk I’ve ever taken I
took five years of my life to build my
advertising career and I made like a lot
of money I’ve been doing really great
look at my youtube channel go all the
way back the last branded content thing
you’ll see was in February of 2014 I
ditched it all to pursue something I
knew nothing about this huge risk and I
did it at a time when my wife was
pregnant and there was all of this
vulnerability and all the scariness in
my life and even now my dad said JC
that’s crazy you’ve got a good thing
don’t let it go but I know that like
some day I won’t be able to do this I
know that the time is now the time the
right time is always now so I had to do
it that’s how I feel about risk in
general and that’s what the struggle has
always been for me is like identifying
risk identifying fear and then just
smashing through it because a fear is
looking back and wishing that I had done
these things the most dangerous thing
you can do in your career the most
dangerous being can do in life is play
safe
find yourself and job and job and job
and you want to do a really you want to
do great work in the world you’re giving
it your best
some little voice inside and saying this
isn’t me this isn’t me and I kept having
that voice until finally I left the
corporate world and started my own
business
[Music]
[Music]
end up doing what you do what you
planned on doing and you’re young and
it’s not written in blood that you’re
going to make it and you you move from
house to house because you run away from
home at 17 you move from place to place
where family members and friends and
everything trying to do music and then
you end up doing it then you end up on
the Forbes list and working with all the
people that inspired you like Ice Cube
and the doors and Roger Troutman and you
know it’s wonderful you know I’m saying
so that was the most monumental to need
[Music]
the same criticism that they give for
doing anything outside of what’s
considered normal
that goes for anybody to try anything
outside of what’s normal and I think
people need to realize that people are
going to talk they’re going to criticize
but what’s more important what’s more
important is that you do what it is you
think you need to do instead of changing
your path for everybody else’s happiness
because the reality is the people who
judge you on doing anything different or
the same people who can’t do it
themselves and I feel like so many
people get so wrapped up into what other
people think that they ruin their entire
lives living a life that they don’t even
one live
[Music]
[Music]
everybody’s got to find their own pack
and you have to realize that when you
get on that path your stuff you’re going
to make mistakes
you’re a bad like really bad but as long
as you’re willing to learn you’re
willing to take those as lessons about
andspeed you’re smart enough not to make
those same mistakes over and over and
over again there’s really nothing that
you can’t do
[Music]
[Applause]
[Music]
[Music]
life is too short and I feel like
everyone who’s extremely loving laugh
and understand like you know you’re
constantly evolving they the constant
changes in your kind of frequently
country lives this way you can get
better and do better
we’re doing a lot better a lot better
you want to have bumps and all want to
have things enacted that make you have a
hiccup in any question
all we do is that but that’s why that’s
the course of life but feel I am I’m a
I’m a positive person I’m a realistic
and positive person so I see where we
are
I’m happy where we are and I know we can
be in poverty yes I can conceive the
better
one of my greatest inspirations or
things that I would feed off of
basically was just obviously people not
believing and then you know the cloud of
doubt that kind of I felt hung over my
head and wanted to just prove everybody
wrong you know I mean I wanted to make
it and I was gonna make it regardless of
what anybody said
[Music]
in the main people don’t change you can
change and you’ll find it much easier to
change if you’re with positive people
very hard to change with people who
don’t want you to change you want you to
be the person that you were but in the
main people don’t change so so sooner or
later in life you’re often going to have
to make some hard choices in the short
term be the person as as Gandhi said be
the change you want to see in the world
be the kind of person that you want to
see and if that does not bring people
around then be prepared to go to the
next step be prepared to walk away
[Music]
if you don’t know
now you know it’s true your friends
family and loved ones would be the first
one to try and talk you out of greatness
when you’re ready to do something and
try something new it’s out of your
comfort zone that’s out of your norm
it’s always the one you’re dating the
one you’re married to the one missing
your family your friends in your
immediate circle that will always try
and talk you out of doing something
special and significant I don’t ever
feel the responsibility to impress
people with with my music I do feel like
I got to get in and do do my music to
the best of my ability you know and I
feel like I’m my worst critic you know
if if I’m not digging it
the critics out there and basically like
kiss my ass straight up because they
know nothing about what goes into this
they’re just people with a nine-to-five
[Music]
[Music]
you know what is the secret of achieving
goals I didn’t really quantity how do
you put it down so every day you know if
you’re going in that direction success
or maybe your altar you know people like
man’s me your genetics is a year
potential that you know I comes down to
it success is nothing to do with
potential it’s all about the
perseverance of somebody that will
override any endeavor if you throw shit
against the wall eventually something
will stick you guys that had the
potential don’t have potential you know
that’s it guys what continues to last
forever the perseverance always show up
that’s what champions every single
champion is the same and every ordinary
person knowing differential that they
show up to the event every single day
they see failure as a learning curve
they welcome failure you learn more from
failure than you ever wrote to success
so showing up and get knocked on your
ass
finally it doesn’t force you to stand
back up Andrea they said and ever it’s
going to be the overriding factor that
makes a difference how do you know when
you’re doing this thing the small things
in life add up to those big monumental
things lots of small things to character
building block and your name means
something little value to you need if
you drop trash on the ground you pick it
up that’s responsibilities you hold
value to yourself
I mean shake those hand you look them in
the eye give a firm handshake you’re
here for purpose everything you do you
do to the best of your ability I don’t
know what you’re doing with that but
you’re doing it therefore it means
something to you
that’s going to build a legacy you know
the title out there doesn’t mean shit
you win the title fine that title will
not get to another title or you’re
trying to build legacy you know
footprint behind view there are less
motivation filling up quality legacy is
built daily the character the real power
the code of conduct in come on and
that’s of course severe showing up every
single day that will always be it
doesn’t matter what you’re born with
definitely your potential how much you
know silver spoon the money you have all
that can be paid if you show up and
you’re willing to risk failure for
success
[Music]
walk into old and uncomfortable doors
without having fear and rejection
without having fear of the word no do
you know how many people have had
visions ideas and huge career moves that
they were about to make and they allowed
the word no to stop them
changing
landscape their likeness now
[Music]
so many people are afraid of rejection
the word you know it is the saddest shit
I’ve ever witnessed in my life
so I no longer have fear of rejection I
no longer have fear of the word note
I’ve never no longer give power to the
word no I could care less about you
rejecting me disowning me me having
visions and ideas and you not seeing
what I see
I see what’s not there only those that
can see the invisible to do their part
see I see what’s not there I have
visions my visions are bold and
unapologetic
[Music]
are you serious why we got a serious
matter here to discuss we haven’t come
with the latest ten story we’ve come
with a serious matter and I want you to
take on that serious tone you’ve got
some serious products but answer a
serious need out there in the
marketplace I’m asking you to take it
serious take your own futures serious
what you can do for your family take it
serious this is serious business
so that’s the first thing I want to
bring to you to have the best year ever
this year so that you can say I made my
best and finest contribution to see that
goal reached not just for the figure for
the figure but for all that the figure
represents for the healing it represents
for the restoration of broken lives that
it represents and people that are
scurried about their life and their
chances now in courage on a new road for
all that that represents
[Music]
[Music]
one introduced show is very simple
concept that if you want it you got to
go get it
some of y’all got this concept what you
want which you want to accomplish you
know some they are motivated by broke
and broken Stockham fucked up or can’t
do nothin some of y’all are motivated by
just wanting to accomplish the things
that you want to accomplish
other folks are motivated by
materialistic things so very simple
concept
if you want it you gotta go kid what
does that mean
[Music]
it means that you trying to convince me
or anybody else that you want to get it
when you party and all week as soon as
you get any kind of money you buying a
bunch of shit that you really can’t
afford which you got the latest iPhone
everything about what shit doing
that you make it’s getting in the way of
the big picture everything you’re still
clubbing
you’re still partying you still popping
bottles with models you doing the most
already and you ain’t even on you’re
trying to convince everybody around you
that you are but you’re not on you know
the truth and I know the truth you ain’t
on most of the people who really ain’t
got it they go out anyway to try and
show people that they have it
[Music]
[Music]
it’s time to stay focused it’s time to
decide
fuck clubs fuck partying fuck trying to
fit in and socialize rub elbows with
everybody so people can stop calling you
weird why are you so antisocial because
I’m trying to get it why are you
standing on the basketball court so much
because I’m trying to get it why are you
out there practicing in the hot Sun when
ain’t nobody else out there because I’m
trying to get it why are you not
clubbing like every time I text you and
invite you to go do some fun and cool
you always study it because I’m trying
to get it when you tell you something
homie this is what I hope I hope this
video makes you uncomfortable because I
look at this I look at this is a mirror
you get to look yourself in the mirror
and acts hard and tough questions what
am i doing
every single day with my life creating
obstacles challenges and distractions
for myself
[Music]
you
the way otherwise don’t even start
you’re going to try go all the way this
could mean losing girlfriends wives
relatives jobs maybe your mind go all
the way could mean not eating for three
or four days it could mean freezing on a
park bench
it could mean Jail could mean tuition it
could be mockery isolation isolation
it’s a gift all the others are a test of
your endurance upon what you really want
to do it and you’ll do it despite
rejection and the worst God and it will
be better than anything else you can
imagine if you’re going to try go all
the way there’s no other feeling like
that
you’ll be alone with the gods and the
nights will flame with fire do it do it
do it all the way all the way you will
ride life it’s perfect laughter it’s the
only good fight there is
pick up your damn suffering and bear it
try to be a good person so you don’t
make it worse
well that’s the truth
pain the damage don’t end the world or
despair or fucking beatings the world
ends when you’re dead until then you got
more punishment in store standing like a
man I’d give some back these are just
reasons to be resentful about your
existence everyone you know is going to
die
you know you – there’s gonna be a fair
bit of pain along the way and lot of
it’s going to be unfair it’s like yeah
no wonder you’re resentful
it’s like act it out to see what happens
you make everything you’re complaining
about infinitely worse there’s this idea
that hell is a bottomless pit and that’s
because no matter how bad is some stupid
son of a bitch like you could figure out
a way to make it a lot worse so you
think well what do you do about that
well you accept it I did not feel that
pain I did not care if I was bleeding on
my knees because I know that pain is
temporary but the film is permanent and
I explained that to the director so this
is why I try to tell you always discover
your vision and the rest will follow
never ever think small if you’re going
to accomplish anything you have to think
big you have to go and shoot for the
stars
the biggest challenge most people have
is because they think small and the
reason why people think small invited to
small little goals is because they are
afraid to fail they know that if you
shoot for big goal then the chances of
failing are very high and they are
afraid of failing is one of the most
common things why people are frozen it
by the kid not make a move in life
because they’re scared of failing I say
to myself hey I’m not worried about
failing because that’s part of life
you’re not going to be going win
everything and how far can you fall look
at this this is the ground that’s as far
as I can fall and you know something
that the only time you really consider
the failure is if you fall and you don’t
get up but if you get up you never
consider the failure so I never
considered myself a failure I always
consider myself a winner
even though FL every so often but I
always got up and they always move
forward this is the important thing I
never had any patience of course make
thinking small
because in German we were saying Ben
Zhang den Sean if that means that if it
is something thing go all out and do it
well this is not just the case in
bodybuilding I didn’t just want to be a
bodybuilding champion I wanted to be the
greatest bodybuilder four times I wanted
at the most muscle there’s the most mass
of all times the most definition I
wanted to win the most trophies the most
World Championship titles I just wanted
to be the best and the same is also a
movies I didn’t just think about being
in movies no I wanted to be a movie star
I wanted to have a boss the title
building I wanted to become the highest
paid entertainer I basically wanted to
be another John Wayne what’s wrong with
that
[Music]
[Music]
you
and I was told commitment is staying
true to what you said you would do
longer to the move that you said it in
his leg because we say things when the
mood is right right but when the
environment in the mood changes we back
off of it how can I work hard for
something and my performance is not
based upon the outcome how can I work in
my effort and my motivation in my drive
is not based upon what the product would
be but more so based upon me taking
pride in what I do and so I came up with
this thing called process / product and
I firmly believe the process saved my
life and what I mean by the process I’m
talking about the way I handle my
business on a daily basis and the way I
go about every single aspect of my life
I live by this thing called empty the
bucket and when people hear it they
think it’s a cute slogan empty the
bucket but what they don’t understand
it’s the unspoken law an empty devote
bucket is the unspoken law of
accountability and responsibility to me
on this earth from my existence and
everybody else connected to me I may be
crazy but I don’t know I just believe
that I supposed to get everybody that is
connected to me the best version of me I
just believe I deserve to give my wife
and my children the best version of me I
just believe the people that I was
pursuing is hurt I deserve to give them
the best version of me
[Music]
[Music]
I may be crazy I don’t know but I just
relieved my five-year-old son of my
six-year-old daughter he deserves the
best version I may be crazy I don’t know
but I just believe my wife that I’ve
been with every since Munich fifth grade
she deserves the best version to me I
may be crazy I don’t know but my three
little sisters
I just believe they deserve the best
version of that big something I may be
crazy I don’t know but the people I’m a
32 on the face of this planet they
deserve the best version of me I’m not
going to give them any less
I live by this thing called the harder
you work the harder it is to surrender
you see the reason people quit
they don’t take pride in what they do
the harder you work the harder it is to
surrender
not just talking about business I’m
talking about winning simultaneously in
every aspect of life I’m not concerned
with a person that does well in one
aspect of their life and it can hang
their hat against a man I’ve made a lot
of money you made a lot of running your
public’s accessory to a private salaries
what good is it to make a lot of money
you don’t want to go home to your family
what good is it to make a lot of money
if you don’t take care you can’t what
good is your public success with your
private value and so how can we win
simultaneously and take pride in
everything that we do
I have come to learn that if you don’t
take it by force you won’t take it at
all you sit in the cut and wait for good
things to happen spend years and life
passes them by because they are not
aggressive enough I’m not talking about
physical fighting but I’m talking about
that aggressive nature that causes you
to not allow the enemy to take over your
stuff you are a part of something that
transcends all the details of your
business
you prove it every day that it works and
you prove it by overcoming the obstacles
that you have to do there are all sorts
of people who want to break your face
sometime during your own family and
sometime they’re just so-called good
friends who think you’re crazy for doing
what you’re doing but you see you have
decided to take charge of your life you
have decided that you are going to
change you’re not going to wait for the
government you’re going to wait for some
school or something else to happen you
are going to change your situation
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I shouldn’t my wife had a pretty good
but it wasn’t always easy distance isn’t
life isn’t but to those who can overcome
the obstacles rise up when difficulties
arise are the ones who win the prize
everybody starts at the bottom and there
is no advantage to starting ten years
ago as a boat starting today in fact
that’s better today than it was then so
stick with it find our way through it
just find out an answer it works
folks this business works for those who
work it
[Music]
throw the dress if you’re going to try
go all the way
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while traditional pads may seem harder
to find that also means that you may
learn sooner than most generations the
hard lesson that you must always make
the path to yourself there is no secret
society out there that will tap you on
the shoulder one night and show you the
way because the true secret is your life
will not be defined by the society that
you have left you to paraphrase Robert
bolts society has no more idea of what
you are than you do because ultimately
it has only your brains to think with
every generation must define itself and
so make the world think yourself so if
you must find your own path and you have
left you no easy path then decide now to
choose the hard path that leads to the
life and the world that you want
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essentially and I would say this to
anybody is that you know it’s really
it’s easy to to embrace hopelessness
when things seem insurmountable
and yet it is it’s actually just a
matter of time until all the elements
come together for things to be all right
I mean I believe that you know most
difficult situations will resolve
themselves if you are persistent and if
you don’t if you don’t give up entirely
and that’s what I never did I never gave
up every pursuit no matter how glamorous
that may seem no matter how exciting you
are it feels to you no matter how much
you feel like you were born to do it
comes with a sandwich and so the
question is not what do I love the
question is what do I love so much that
I don’t mind eating the sandwich that
comes along with that thing so for me in
my life writing is the connect and the
sandwich was the seven years that I was
not getting published so if you go into
this thing thinking if I follow my bliss
and I live my dream and I stand in my
truth and everything will be great
it doesn’t mean everything will be great
it just means at the end of the day when
you check in with yourself and you go in
the end on the balance if they’re still
better than not doing it and the answer
is still yeah this thing is still better
than not doing it and you’re right
I want to talk about Rick as a guiding
principle life shrinks and life expands
direct proportion your willingness to
assume Rick yeah I like I’ve made some
really stupid decisions in my career for
my entire career on a broad plane
they’ve all worked out everytime I’ve
quit my jobs have done every time I’ve
had a job people that I trust goes to
people that I love all advise against it
my dad told me not to move to New York
City because it was such a risk and
every time I every time I took these
cigarettes the opportunity for a larger
payout was always there life is like
this super temporary mega fragile thing
you only get like a nugget of time to
really pursue the things you care about
in my rule is that the right time is
always right now it’s a put a little
meat on the bone this new company that I
don’t really talk about this new company
is the biggest risk I’ve ever taken I
took five years of my life to build my
advertising career and I made like a lot
of money I’ve been doing really great
look at my youtube channel go all the
way back the last branded content thing
you’ll see was in February of 2014 I
ditched it all to pursue something I
knew nothing about this huge risk and I
did it at a time when my wife was
pregnant and there was all of this
vulnerability and all the scariness in
my life and even now my dad said JC
that’s crazy you’ve got a good thing
don’t let it go but I know that like
some day I won’t be able to do this I
know that the time is now the time the
right time is always now so I had to do
it that’s how I feel about risk in
general and that’s what the struggle has
always been for me is like identifying
risk identifying fear and then just
smashing through it because a fear is
looking back and wishing that I had done
these things the most dangerous thing
you can do in your career the most
dangerous being can do in life is play
safe
find yourself and job and job and job
and you want to do a really you want to
do great work in the world you’re giving
it your best
some little voice inside and saying this
isn’t me this isn’t me and I kept having
that voice until finally I left the
corporate world and started my own
business
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end up doing what you do what you
planned on doing and you’re young and
it’s not written in blood that you’re
going to make it and you you move from
house to house because you run away from
home at 17 you move from place to place
where family members and friends and
everything trying to do music and then
you end up doing it then you end up on
the Forbes list and working with all the
people that inspired you like Ice Cube
and the doors and Roger Troutman and you
know it’s wonderful you know I’m saying
so that was the most monumental to need
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the same criticism that they give for
doing anything outside of what’s
considered normal
that goes for anybody to try anything
outside of what’s normal and I think
people need to realize that people are
going to talk they’re going to criticize
but what’s more important what’s more
important is that you do what it is you
think you need to do instead of changing
your path for everybody else’s happiness
because the reality is the people who
judge you on doing anything different or
the same people who can’t do it
themselves and I feel like so many
people get so wrapped up into what other
people think that they ruin their entire
lives living a life that they don’t even
one live
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everybody’s got to find their own pack
and you have to realize that when you
get on that path your stuff you’re going
to make mistakes
you’re a bad like really bad but as long
as you’re willing to learn you’re
willing to take those as lessons about
andspeed you’re smart enough not to make
those same mistakes over and over and
over again there’s really nothing that
you can’t do
[Music]
[Applause]
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life is too short and I feel like
everyone who’s extremely loving laugh
and understand like you know you’re
constantly evolving they the constant
changes in your kind of frequently
country lives this way you can get
better and do better
we’re doing a lot better a lot better
you want to have bumps and all want to
have things enacted that make you have a
hiccup in any question
all we do is that but that’s why that’s
the course of life but feel I am I’m a
I’m a positive person I’m a realistic
and positive person so I see where we
are
I’m happy where we are and I know we can
be in poverty yes I can conceive the
better
one of my greatest inspirations or
things that I would feed off of
basically was just obviously people not
believing and then you know the cloud of
doubt that kind of I felt hung over my
head and wanted to just prove everybody
wrong you know I mean I wanted to make
it and I was gonna make it regardless of
what anybody said
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in the main people don’t change you can
change and you’ll find it much easier to
change if you’re with positive people
very hard to change with people who
don’t want you to change you want you to
be the person that you were but in the
main people don’t change so so sooner or
later in life you’re often going to have
to make some hard choices in the short
term be the person as as Gandhi said be
the change you want to see in the world
be the kind of person that you want to
see and if that does not bring people
around then be prepared to go to the
next step be prepared to walk away
[Music]
if you don’t know
now you know it’s true your friends
family and loved ones would be the first
one to try and talk you out of greatness
when you’re ready to do something and
try something new it’s out of your
comfort zone that’s out of your norm
it’s always the one you’re dating the
one you’re married to the one missing
your family your friends in your
immediate circle that will always try
and talk you out of doing something
special and significant I don’t ever
feel the responsibility to impress
people with with my music I do feel like
I got to get in and do do my music to
the best of my ability you know and I
feel like I’m my worst critic you know
if if I’m not digging it
the critics out there and basically like
kiss my ass straight up because they
know nothing about what goes into this
they’re just people with a nine-to-five
[Music]
[Music]
you know what is the secret of achieving
goals I didn’t really quantity how do
you put it down so every day you know if
you’re going in that direction success
or maybe your altar you know people like
man’s me your genetics is a year
potential that you know I comes down to
it success is nothing to do with
potential it’s all about the
perseverance of somebody that will
override any endeavor if you throw shit
against the wall eventually something
will stick you guys that had the
potential don’t have potential you know
that’s it guys what continues to last
forever the perseverance always show up
that’s what champions every single
champion is the same and every ordinary
person knowing differential that they
show up to the event every single day
they see failure as a learning curve
they welcome failure you learn more from
failure than you ever wrote to success
so showing up and get knocked on your
ass
finally it doesn’t force you to stand
back up Andrea they said and ever it’s
going to be the overriding factor that
makes a difference how do you know when
you’re doing this thing the small things
in life add up to those big monumental
things lots of small things to character
building block and your name means
something little value to you need if
you drop trash on the ground you pick it
up that’s responsibilities you hold
value to yourself
I mean shake those hand you look them in
the eye give a firm handshake you’re
here for purpose everything you do you
do to the best of your ability I don’t
know what you’re doing with that but
you’re doing it therefore it means
something to you
that’s going to build a legacy you know
the title out there doesn’t mean shit
you win the title fine that title will
not get to another title or you’re
trying to build legacy you know
footprint behind view there are less
motivation filling up quality legacy is
built daily the character the real power
the code of conduct in come on and
that’s of course severe showing up every
single day that will always be it
doesn’t matter what you’re born with
definitely your potential how much you
know silver spoon the money you have all
that can be paid if you show up and
you’re willing to risk failure for
success
[Music]
walk into old and uncomfortable doors
without having fear and rejection
without having fear of the word no do
you know how many people have had
visions ideas and huge career moves that
they were about to make and they allowed
the word no to stop them
changing
landscape their likeness now
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so many people are afraid of rejection
the word you know it is the saddest shit
I’ve ever witnessed in my life
so I no longer have fear of rejection I
no longer have fear of the word note
I’ve never no longer give power to the
word no I could care less about you
rejecting me disowning me me having
visions and ideas and you not seeing
what I see
I see what’s not there only those that
can see the invisible to do their part
see I see what’s not there I have
visions my visions are bold and
unapologetic
[Music]
are you serious why we got a serious
matter here to discuss we haven’t come
with the latest ten story we’ve come
with a serious matter and I want you to
take on that serious tone you’ve got
some serious products but answer a
serious need out there in the
marketplace I’m asking you to take it
serious take your own futures serious
what you can do for your family take it
serious this is serious business
so that’s the first thing I want to
bring to you to have the best year ever
this year so that you can say I made my
best and finest contribution to see that
goal reached not just for the figure for
the figure but for all that the figure
represents for the healing it represents
for the restoration of broken lives that
it represents and people that are
scurried about their life and their
chances now in courage on a new road for
all that that represents
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one introduced show is very simple
concept that if you want it you got to
go get it
some of y’all got this concept what you
want which you want to accomplish you
know some they are motivated by broke
and broken Stockham fucked up or can’t
do nothin some of y’all are motivated by
just wanting to accomplish the things
that you want to accomplish
other folks are motivated by
materialistic things so very simple
concept
if you want it you gotta go kid what
does that mean
[Music]
it means that you trying to convince me
or anybody else that you want to get it
when you party and all week as soon as
you get any kind of money you buying a
bunch of shit that you really can’t
afford which you got the latest iPhone
everything about what shit doing
that you make it’s getting in the way of
the big picture everything you’re still
clubbing
you’re still partying you still popping
bottles with models you doing the most
already and you ain’t even on you’re
trying to convince everybody around you
that you are but you’re not on you know
the truth and I know the truth you ain’t
on most of the people who really ain’t
got it they go out anyway to try and
show people that they have it
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it’s time to stay focused it’s time to
decide
fuck clubs fuck partying fuck trying to
fit in and socialize rub elbows with
everybody so people can stop calling you
weird why are you so antisocial because
I’m trying to get it why are you
standing on the basketball court so much
because I’m trying to get it why are you
out there practicing in the hot Sun when
ain’t nobody else out there because I’m
trying to get it why are you not
clubbing like every time I text you and
invite you to go do some fun and cool
you always study it because I’m trying
to get it when you tell you something
homie this is what I hope I hope this
video makes you uncomfortable because I
look at this I look at this is a mirror
you get to look yourself in the mirror
and acts hard and tough questions what
am i doing
every single day with my life creating
obstacles challenges and distractions
for myself
[Music]
you
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