[Music]
many people don’t appreciate the
importance of their privacy until it’s
too late people will start to say hang
on you don’t allow to know that stuff
about me or if you do that’s fine but I
want it back now we’re often not even
conscious of what we’re giving away
really simple example terms and
conditions of course they’re written in
a way that you don’t read them but you
just accept those things because you
want the benefit of the app I get in
return an amazing search service I get
an amazing music and book discovery
service a great shopping site they can’t
even deal with navigating saying no to
the app and just accept that they have
to give away in their geolocation they
say oh I’ve got nothing to hide you know
I didn’t commit a crime I didn’t do
anything wrong
convenience often comes trust we all
have things that we want to keep private
but generally we tend not to tell you
privacy until it’s too late
though we may easily take it for granted
the fact remains that many of the
companies offering us free services
derive their revenue from our data by
way of targeted advertising all those
online ads tailor-made for our unique
likes dislikes and curiosities insights
accumulated over time on the basis of
how we behave online as more and more
cases begin to emerge of this sometimes
deeply personal information being
collected and shared without our consent
pressure is mounting for governments to
step in but when so much of what we do
is being conducted and tracked online
efforts to restore privacy were required
greater thought and imagination than
simply tightening regulation and
fundamental to finding solutions we’ll
be answering the question to whom does
this data actually belong our data
should belong
I’m a huge proponent that your data is
your data but that’s where I start from
companies conveniently in the absence of
you know any organized system to say
otherwise say that they own the data
they collected it because you use this
app or this device or this platform
people will stop thinking well well hang
on a minute what am i worth to you and
is that worth what you’re giving me in
return the data which is really you know
a technical way of saying how you lead
your life where you go who you talk to
who you email with what your brows on
the web where you shop what you do
moment by moment by moment that’s you
and you have to own that in the first
instance what scares me is is not sort
of the immediate use of that data is all
the secondary uses of that data and what
happens to it where we have no control
and just because the world is becoming
more technologically sophisticated in
surveilling every step of our life
doesn’t mean we somehow lose ownership
of that very personal aspect of who we
are what we do and also how the
companies can extract all the value from
that data and again that’s completely
invisible to us it is very very
important at some point people are going
to start recognizing their own value and
they’re going to demand transparency I
don’t see anybody playing a real
leadership role in fighting back because
the use of our data is so commercially
lucrative EU law makers however are
making a concerted effort to fight back
which could spell trouble for the online
advertising model in Europe and perhaps
elsewhere set to take effect in late May
the general data protection regulation
is a new law intended to give European
citizens greater control over their data
and imposes significant penalties for
companies that fail to comply
some experts believe similar laws will
be passed in the United States where
according to a survey conducted by
Harris X as many as 83 percent of those
polled believe technology companies need
tougher regulations but government
intervention is just one piece of this
complex puzzle how might we want to
reconsider our current concept of
consent to say that you’ve consented to
give up your privacy because you’ve
chosen to use a particular app or
because you’ve used your mobile phone
fails to reflect the way the modern
world operates today you can’t live
without your mobile phone the problem
with believing that you’ve got nothing
to hide is that you know everybody has
things that they want to keep private
it’s really understanding what you think
the trade-off is what is it is it lack
of control is it surveillance into your
life where is the fear really coming
from you know it could be a new
relationship you’re starting it could be
a health problem that you have that
starts to impact the decisions that you
make as a consumer one of the things I
think is is really interesting is how
design can play a role in this so how
could design introduce just a little bit
of friction before you accept that terms
and conditions without reading it it
says are you sure we need a new concept
of consent they can’t be implied from
use it needs to be much more explicit if
you give us this we can give you that if
you give us this we can give you that a
sudden you get transparency about data
usage this is something I’ve really
tried to introduce in my own life is is
just that moment of course that I’m even
conscious of what I’m giving away and
asking myself whether their benefit is
really worth ultimately the solution is
going to be a combination
of self-policing by the companies and
then government does enforce a
government that sets at least you know
basic rules it is a bit of the you know
the fox guarding the hen house because
governments are incredibly intrusive
it’s not a great situation is there
anything we as individuals can do to
regain just a degree of privacy there
are a number of best practices such as
switching to web browsers and search
engines but don’t collect all share user
information with advertisers but for
those of us not quite sure where to
begin
Mozilla’s Kathleen Berger advises trying
out their dated detox kit an eight day
program designed in partnership with the
nonprofit tactical tech intended to help
users reduce their online footprint lack
of consent so for example is an easy age
a guy how do you understand what’s going
on it helps you find the privacy
settings and controls so basically
anyone who has the link ring feelings
that they might have agreed to many
terms of services without actually
reading them or open too many online
accounts here is a tool that might help
you reset the Ken Roth thinks it’s
technologically savvy
and Kathleen Boulder agrees an
appropriate regulation I’ll have a role
to play so what happens next is change
on the horizon or must we radically
redefine how we understand privacy in
the digital age I do think it’s a
paradox you can have this apathy around
what you give away and yet get so angry
and be so concerned about sort of the
macro issue of privacy so we need
official paranoia for us and if
governments drop the ball we need the
media and civil society organizations to
sort of step in and insist that
somebody’s start protecting our privacy
in our data because right now it’s not
happening humanity fundamentally is a
lot stronger than digital media and will
start to reassert itself over it and
we’ll contextualize itself accordingly
there are many things you can do use a
signal that kind of application for
protecting your text messages for
protecting your phone calls use tor when
you’re browsing on the internet the tor
browser won’t give you perfect security
but you will be far safer than if you
were using a normal Internet Explorer or
Chrome or Firefox browser and these kind
of things lead us to a larger point
which is you as an individual should not
have to do this you should not have to
make these decisions you should not have
to study to be safe using the devices
that you rely upon every day and this
means you have to be political you have
to talk about these things you have to
recognize is right that when somebody
says you know don’t worry about this it
doesn’t matter if you have nothing to
hide you have nothing to fear they’re
misleading you they’re deceiving you
they’re disempowering you because
privacy isn’t about something to hide
it’s about something to protect privacy
is the right to the self right privacy
is the right to a free mind privacy is
the foundation of all other rights
freedom of speech doesn’t mean
much it can’t try out in a safe space
among friends without the judgment of
this external society what it is that
you actually think in figures this a
good idea is it’s bad idea freedom of
religion the same thing you either
inherit a religion or you accept it from
the state but you don’t know what it is
for yourself that you actually believe
in and who you want to become unless you
have that protected space and moreover
right privacy is not intended for the
majority that’s not where it derives its
value from politicians don’t need
privacy there are already powerful they
can already defend themselves the
majority can reshape society to their
will they don’t need it that much but
minorities vulnerable populations people
who are a little bit different people
who are a little bit unusual people who
don’t fit in even in a small way if you
disagree with the majority opinion you
are the one that privacy is for and this
is why you know when you hear people say
things like that say back if you argue
you know if you have nothing to hide you
have nothing to fear that’s no different
than saying you don’t care about free
speech because you have nothing to say
it’s an anti social argument that says
it doesn’t matter what happens to the
rest of society it doesn’t matter what
happens to my rights
because I’m okay right now I’m not
different I’m not interesting and I
don’t need to be I’ll adapt to whatever
the rest of the world wants and what
you’re saying is I don’t want freedom
I don’t want Liberty I just want to be
and well you might agree with that I
think we can be better I think we can do
more and I think we should I think the
rights that we inherited up are a
blessing something that we should
protect and defend and ensure that not
just this generation but every other
generation enjoys that and more
[Applause] [Music]
many people don’t appreciate the
importance of their privacy until it’s
too late people will start to say hang
on you don’t allow to know that stuff
about me or if you do that’s fine but I
want it back now we’re often not even
conscious of what we’re giving away
really simple example terms and
conditions of course they’re written in
a way that you don’t read them but you
just accept those things because you
want the benefit of the app I get in
return an amazing search service I get
an amazing music and book discovery
service a great shopping site they can’t
even deal with navigating saying no to
the app and just accept that they have
to give away in their geolocation they
say oh I’ve got nothing to hide you know
I didn’t commit a crime I didn’t do
anything wrong
convenience often comes trust we all
have things that we want to keep private
but generally we tend not to tell you
privacy until it’s too late
though we may easily take it for granted
the fact remains that many of the
companies offering us free services
derive their revenue from our data by
way of targeted advertising all those
online ads tailor-made for our unique
likes dislikes and curiosities insights
accumulated over time on the basis of
how we behave online as more and more
cases begin to emerge of this sometimes
deeply personal information being
collected and shared without our consent
pressure is mounting for governments to
step in but when so much of what we do
is being conducted and tracked online
efforts to restore privacy were required
greater thought and imagination than
simply tightening regulation and
fundamental to finding solutions we’ll
be answering the question to whom does
this data actually belong our data
should belong
I’m a huge proponent that your data is
your data but that’s where I start from
companies conveniently in the absence of
you know any organized system to say
otherwise say that they own the data
they collected it because you use this
app or this device or this platform
people will stop thinking well well hang
on a minute what am i worth to you and
is that worth what you’re giving me in
return the data which is really you know
a technical way of saying how you lead
your life where you go who you talk to
who you email with what your brows on
the web where you shop what you do
moment by moment by moment that’s you
and you have to own that in the first
instance what scares me is is not sort
of the immediate use of that data is all
the secondary uses of that data and what
happens to it where we have no control
and just because the world is becoming
more technologically sophisticated in
surveilling every step of our life
doesn’t mean we somehow lose ownership
of that very personal aspect of who we
are what we do and also how the
companies can extract all the value from
that data and again that’s completely
invisible to us it is very very
important at some point people are going
to start recognizing their own value and
they’re going to demand transparency I
don’t see anybody playing a real
leadership role in fighting back because
the use of our data is so commercially
lucrative EU law makers however are
making a concerted effort to fight back
which could spell trouble for the online
advertising model in Europe and perhaps
elsewhere set to take effect in late May
the general data protection regulation
is a new law intended to give European
citizens greater control over their data
and imposes significant penalties for
companies that fail to comply
some experts believe similar laws will
be passed in the United States where
according to a survey conducted by
Harris X as many as 83 percent of those
polled believe technology companies need
tougher regulations but government
intervention is just one piece of this
complex puzzle how might we want to
reconsider our current concept of
consent to say that you’ve consented to
give up your privacy because you’ve
chosen to use a particular app or
because you’ve used your mobile phone
fails to reflect the way the modern
world operates today you can’t live
without your mobile phone the problem
with believing that you’ve got nothing
to hide is that you know everybody has
things that they want to keep private
it’s really understanding what you think
the trade-off is what is it is it lack
of control is it surveillance into your
life where is the fear really coming
from you know it could be a new
relationship you’re starting it could be
a health problem that you have that
starts to impact the decisions that you
make as a consumer one of the things I
think is is really interesting is how
design can play a role in this so how
could design introduce just a little bit
of friction before you accept that terms
and conditions without reading it it
says are you sure we need a new concept
of consent they can’t be implied from
use it needs to be much more explicit if
you give us this we can give you that if
you give us this we can give you that a
sudden you get transparency about data
usage this is something I’ve really
tried to introduce in my own life is is
just that moment of course that I’m even
conscious of what I’m giving away and
asking myself whether their benefit is
really worth ultimately the solution is
going to be a combination
of self-policing by the companies and
then government does enforce a
government that sets at least you know
basic rules it is a bit of the you know
the fox guarding the hen house because
governments are incredibly intrusive
it’s not a great situation is there
anything we as individuals can do to
regain just a degree of privacy there
are a number of best practices such as
switching to web browsers and search
engines but don’t collect all share user
information with advertisers but for
those of us not quite sure where to
begin
Mozilla’s Kathleen Berger advises trying
out their dated detox kit an eight day
program designed in partnership with the
nonprofit tactical tech intended to help
users reduce their online footprint lack
of consent so for example is an easy age
a guy how do you understand what’s going
on it helps you find the privacy
settings and controls so basically
anyone who has the link ring feelings
that they might have agreed to many
terms of services without actually
reading them or open too many online
accounts here is a tool that might help
you reset the Ken Roth thinks it’s
technologically savvy
and Kathleen Boulder agrees an
appropriate regulation I’ll have a role
to play so what happens next is change
on the horizon or must we radically
redefine how we understand privacy in
the digital age I do think it’s a
paradox you can have this apathy around
what you give away and yet get so angry
and be so concerned about sort of the
macro issue of privacy so we need
official paranoia for us and if
governments drop the ball we need the
media and civil society organizations to
sort of step in and insist that
somebody’s start protecting our privacy
in our data because right now it’s not
happening humanity fundamentally is a
lot stronger than digital media and will
start to reassert itself over it and
we’ll contextualize itself accordingly
there are many things you can do use a
signal that kind of application for
protecting your text messages for
protecting your phone calls use tor when
you’re browsing on the internet the tor
browser won’t give you perfect security
but you will be far safer than if you
were using a normal Internet Explorer or
Chrome or Firefox browser and these kind
of things lead us to a larger point
which is you as an individual should not
have to do this you should not have to
make these decisions you should not have
to study to be safe using the devices
that you rely upon every day and this
means you have to be political you have
to talk about these things you have to
recognize is right that when somebody
says you know don’t worry about this it
doesn’t matter if you have nothing to
hide you have nothing to fear they’re
misleading you they’re deceiving you
they’re disempowering you because
privacy isn’t about something to hide
it’s about something to protect privacy
is the right to the self right privacy
is the right to a free mind privacy is
the foundation of all other rights
freedom of speech doesn’t mean
much it can’t try out in a safe space
among friends without the judgment of
this external society what it is that
you actually think in figures this a
good idea is it’s bad idea freedom of
religion the same thing you either
inherit a religion or you accept it from
the state but you don’t know what it is
for yourself that you actually believe
in and who you want to become unless you
have that protected space and moreover
right privacy is not intended for the
majority that’s not where it derives its
value from politicians don’t need
privacy there are already powerful they
can already defend themselves the
majority can reshape society to their
will they don’t need it that much but
minorities vulnerable populations people
who are a little bit different people
who are a little bit unusual people who
don’t fit in even in a small way if you
disagree with the majority opinion you
are the one that privacy is for and this
is why you know when you hear people say
things like that say back if you argue
you know if you have nothing to hide you
have nothing to fear that’s no different
than saying you don’t care about free
speech because you have nothing to say
it’s an anti social argument that says
it doesn’t matter what happens to the
rest of society it doesn’t matter what
happens to my rights
because I’m okay right now I’m not
different I’m not interesting and I
don’t need to be I’ll adapt to whatever
the rest of the world wants and what
you’re saying is I don’t want freedom
I don’t want Liberty I just want to be
and well you might agree with that I
think we can be better I think we can do
more and I think we should I think the
rights that we inherited up are a
blessing something that we should
protect and defend and ensure that not
just this generation but every other
generation enjoys that and more
[Applause] [Music]
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