are complaining we are making excuses
and we do it every day because it feels
a lot better to shit on somebody else
then look at yourself and shit on
yourself
I then for this one minutes put even I
don’t look at anybody else I have no
fucking idea what you guys are up to and
I shit on myself every day I critique
everything I do everything is my fault
period end of story I can sit and dwell
on all the things somebody hits me with
a fucking car tomorrow I’m like fuck I
you get into that fucking mindset I
promise you shit changes you need to
fucking suffocate your bullshit you’re
at this conference that means you just
suffocate your bullshit period you
either need to figure out who’s holding
you back and their judgement and go to
them I want you to get out of this
fucking conference go to your car call
your mom and say fuck you
[Applause]
she’s the person that is suppressing you
because she’s miserable and misery loves
company I’m being dead serious with you
I understand it’s not a popular thing to
say I understand but there’s only a
couple things that I’m seeing in the
world today which is people aren’t doing
things because they’re fearful of other
people’s judgments which usually comes
from parenting or environment or
circumstance and they’re still keeping
negative energy around them because
they’re obligated and I get it I have
negative people my life too that I keep
around as well but to let that dictate
your only life is fucking ludicrous and
all I know let me actually know what I’m
gonna give you a real weird one I want
every person to do me a huge favor if
you really want to know what’s running
through my fucking body go volunteer at
a nursing home for one day go volunteer
at a nursing home for one day number one
it’s just a nice thing to do and you’ll
probably feel pretty awesome about it
number two go talk to eight people six
four you’re gonna see something that
it’s gonna scare the living shit out of
you it’s called week rent regret scares
the shit out of me regret is the fuel
besides gratitude that drives my life
you will see people and they will tell
you things about the things they didn’t
do and the silliness to why they didn’t
do it and they’re running out of time
you sit in this room and you have time
you have time if you’re 70 80 90 of time
if you’re 15 you have time but to sit
and list all the reasons you can’t it’s
just here’s how I look at it if anybody
that looks like you has ever done it
then you can too if you know if some kid
that grew up with two alcoholic parents
right and grew up in a in an orphanage
made it then you can too it’s not
necessarily that I don’t believe in luck
or circumstance I believe in all of that
I really I understand that this is not
about that it’s about mindset the second
you start having losing mindset you’ve
already fucking lost I love when people
think shit like the secret is real some
fucking real
here’s how it works friends if you
actually are optimistic and you make a
goal and your actions map to it
you’ve miraculously get somewhere close
to it
it’s not sitting on your couch jerking
off and saying I wish I had a million
dollars
the amount of people talking big game in
this office in this routine office
clearly I use that a lot the amount of
people talking big game at this
conference right now where their
ambitions don’t match their actions how
many people roll around here and say
they’re gonna make a hundred million a
year and then take the whole weekend off
then I have nothing going for themselves
yet do you know why if my head is do you
know how quiet my head is my head is
soup it is super quiet in here you know
why no voice is allowed no voice is
allowed not my wife’s not my kids not my
business partners not my parents
nobodies I’m in it for me in my own mind
the reason I can give so much to
everybody else is cuz I’m good because I
and I’ve been talking about a lot of
things and the reason I’m going further
down this rabbit hole of tune out
everybody else is as I’ve gotten to know
people like oh they’re scared because
their partner makes fun of them all the
time like it’s just it’s just very basic
behavior right it’s very basic behavior
and so I just don’t want that for you
anymore like has anybody realized guys
it’s four hundred trillion to one the
odds of being in this fucking room right
now is 400 trillion to one the fact that
your mom and dad had sex at that exact
second to create you is fucking insane
and we are wasting it away and I just
don’t want you to do that
mainly cuz I get a high off of the email
that you send me in six years about this
suffocating conversation content and
distribution content and distribution
you have to make stuff figure out what
kind of content producer you are are you
good at writing are you good at talking
are you good in front of video everybody
thinks all videos the answer video is
can you talk can you write
are you charismatic in front of a camera
all three are striving to the video
written word audio they play forever
figure out which one you’re good at and
go deep into that everybody’s trying to
make you fix all your shortcomings fuck
your shortcomings triple down on your
strengths it is your biggest advantage
period leave this conference figure out
first what you want to sell actually
before I figure out what you want your
life to be do you really want all that
money if you really want to let what do
you want figure that out then figure out
what you want to sell your time your
service a product I don’t care a vessel
if you know something you believe in
that you sell and then finally number
three figure out how to let the world
know about it at the lowest possible
cost
today if it’s under 30 year olds that’s
Instagram influencers and snapchat ads
they’re $3 see PM’s everybody writes off
snapchat because Instagram copies all
its features that’s exactly when I went
all-in on snapchat the last three months
and I’m buying awareness at a price I’ve
never seen before if the person’s under
30 be a practitioner I get a lot of
accolades yeah Gary view I why do you
think I do all this content so I do it I
built my personal brand not necessarily
for the brand halo effect to keep me in
check to always be on top of shit I’m in
the green room right now tweeting and
texting and consuming and creating
content I’m putting in work everyday
work and I know the nuances of a filter
and a geolocation
and the copy of a Facebook post like
everybody’s talking about this stuff
so you’d ambition if you fucking came to
this conference you clearly want
something so if that’s the case how do
you not have 30 hours to go do research
on how to do this shit for real I’ll
give you a free resource on how to post
ads on Facebook how to find influencers
on Instagram how to do snapchat better
how to do LinkedIn better and give you
free reach for resource right now guys
ready here it is G oh oh gee al e you
want something go fucking get it it’s
called search engines how do I post
better on Instagram enter my friends are
being serious I know it’s funny but I’m
flabbergasted by people hitting me up
Gary how do I get it you know I want to
apply for it I saw you met literally the
scene the snap on the way this is Gary
so your hiring content creators asshole
and you apply I mean like why do we need
you have the self start you have to self
start if you believe like I do that
mobile devices have the consumers
attention and that Facebook Instagram
snapchat YouTube podcasts have the
percentage of time by the way this is
not a debate this is data they own it
besides games and utility it’s social
networks you may not like it you may not
like that your teenage girl duck faces
24 hours a day it doesn’t matter because
I’ve got news for you you’re 44 year old
it’s 2017 what do you think is coming
next
are you ready for augmented reality are
you ready for a machine learning for AI
for messengers for VR I mean look how
many people here are retiring within the
next 10 years and I don’t mean you’re
gonna crush it and buy a fucking island
I mean you’re old and you’re fucking
finished raise your hand if you’re
understood okay for the 21 of you you
can take some of this with some level of
grain of salt
but for the rest of you everything I
believe in everything that is converting
and creating your business opportunities
in today’s world did not exist 12 years
ago all of it not Facebook not
smartphones not YouTube not snapchat
none of it what do you think happens
next
do you imagine if I told you 10 years
ago that you would prefer your teenage
girl to take a drive with a stranger
then drive herself would you believe
that we are living through massive
social norm changes remember how weird
it was the online date not so much
anymore we are living through massive
human ships this is the biggest culture
shift since the printing press the
internet is only roughly 20 years old in
being a consumer product for all of us
this is just starting and the level of
disrespect or the level of it’s kind of
something the unbelievable nature of you
not becoming ridiculously educated in
this shit blows my mind you cannot have
the audacity for ambition in the future
world without putting in hundreds of
hours of homework to the nuances of how
to create communications and distributed
them on this device your ass hat if you
don’t do it and I don’t want outsourcing
denise’s and I don’t want fucking
bullshit excuses and I don’t want to
hear that you’re not good on camera then
fucking right Rick I don’t care
but you need to fucking make a decision
today are you gonna allow yourself to
buy bullshit programs through the rest
of your life and come to shit like this
or you gonna finally fucking eat shit
are you gonna fucking for ten are you
gonna make pretend you’re a business
person cuz it feels nice or are you
gonna become a business person paying
your big to look the part is a great
business for other people eating shit
for a decade and doing it for yourself
is a good one for you in that eating
shit decade if you actually get smart
and stop fucking judging every new thing
that comes along and you know what’s so
funny to me what’s the funny of me is
people that get fancy let me in with
this fancy fucking place the shit the
amount of people that aren’t where they
want to be and say well I don’t have
time for Facebook a lot of time to learn
another app like snapchat yet you’re not
winning I don’t get him a man I don’t
understand you’re not where you’re at
you’d rather spend thousands of dollars
on dumb shit to somebody teaching you
some fucking secret that doesn’t exist
then you spending the forty hours to
learn the newest thing even if it dies
let me tell you the story about social
cam social camp came out six years ago I
spent fucking 50 60 100 hours on it
figuring it out right that’s what I did
it worked for about four months and then
the whole thing collapsed and nobody
gave a fuck about social camera waste
the time or in those learnings on a
mobile-first video platform did I learn
what made me bet on vine number two I
bet on vine vine comes out everybody’s
like who gives a fuck 6 seconds video
stupid I’m like not me I’m gonna learn
everything about this I’m gonna be
friends with everybody what happens with
fine that’s pretty good I get a I start
an agency representing a bunch of talent
with Jerome Jarre we make a couple bucks
but I learned I learned learn what
happens with vine dies but what happens
next
Instagram video and what happens in the
last year for me on Instagram video the
last four years of me learning mobile
first video dynamics on two things I
wasted my time on even though I had
hundreds of millions of dollars I wasn’t
too fucking fancy to put in the work at
two o’clock in the morning
back at the fuck up when instagram comes
then instagram comes and then i hit
paydirt six years in the making a whole
lot of losing along the way but learning
my craft learning my craft i send with
this my friends in utah do you actually
know what the fuck you’re doing
are you actually putting in the work do
you really want this set bad or do you
want to make it look like you wanted
that bad i challenge you and i hope to
see you soon thank you [Applause]
and we do it every day because it feels
a lot better to shit on somebody else
then look at yourself and shit on
yourself
I then for this one minutes put even I
don’t look at anybody else I have no
fucking idea what you guys are up to and
I shit on myself every day I critique
everything I do everything is my fault
period end of story I can sit and dwell
on all the things somebody hits me with
a fucking car tomorrow I’m like fuck I
you get into that fucking mindset I
promise you shit changes you need to
fucking suffocate your bullshit you’re
at this conference that means you just
suffocate your bullshit period you
either need to figure out who’s holding
you back and their judgement and go to
them I want you to get out of this
fucking conference go to your car call
your mom and say fuck you
[Applause]
she’s the person that is suppressing you
because she’s miserable and misery loves
company I’m being dead serious with you
I understand it’s not a popular thing to
say I understand but there’s only a
couple things that I’m seeing in the
world today which is people aren’t doing
things because they’re fearful of other
people’s judgments which usually comes
from parenting or environment or
circumstance and they’re still keeping
negative energy around them because
they’re obligated and I get it I have
negative people my life too that I keep
around as well but to let that dictate
your only life is fucking ludicrous and
all I know let me actually know what I’m
gonna give you a real weird one I want
every person to do me a huge favor if
you really want to know what’s running
through my fucking body go volunteer at
a nursing home for one day go volunteer
at a nursing home for one day number one
it’s just a nice thing to do and you’ll
probably feel pretty awesome about it
number two go talk to eight people six
four you’re gonna see something that
it’s gonna scare the living shit out of
you it’s called week rent regret scares
the shit out of me regret is the fuel
besides gratitude that drives my life
you will see people and they will tell
you things about the things they didn’t
do and the silliness to why they didn’t
do it and they’re running out of time
you sit in this room and you have time
you have time if you’re 70 80 90 of time
if you’re 15 you have time but to sit
and list all the reasons you can’t it’s
just here’s how I look at it if anybody
that looks like you has ever done it
then you can too if you know if some kid
that grew up with two alcoholic parents
right and grew up in a in an orphanage
made it then you can too it’s not
necessarily that I don’t believe in luck
or circumstance I believe in all of that
I really I understand that this is not
about that it’s about mindset the second
you start having losing mindset you’ve
already fucking lost I love when people
think shit like the secret is real some
fucking real
here’s how it works friends if you
actually are optimistic and you make a
goal and your actions map to it
you’ve miraculously get somewhere close
to it
it’s not sitting on your couch jerking
off and saying I wish I had a million
dollars
the amount of people talking big game in
this office in this routine office
clearly I use that a lot the amount of
people talking big game at this
conference right now where their
ambitions don’t match their actions how
many people roll around here and say
they’re gonna make a hundred million a
year and then take the whole weekend off
then I have nothing going for themselves
yet do you know why if my head is do you
know how quiet my head is my head is
soup it is super quiet in here you know
why no voice is allowed no voice is
allowed not my wife’s not my kids not my
business partners not my parents
nobodies I’m in it for me in my own mind
the reason I can give so much to
everybody else is cuz I’m good because I
and I’ve been talking about a lot of
things and the reason I’m going further
down this rabbit hole of tune out
everybody else is as I’ve gotten to know
people like oh they’re scared because
their partner makes fun of them all the
time like it’s just it’s just very basic
behavior right it’s very basic behavior
and so I just don’t want that for you
anymore like has anybody realized guys
it’s four hundred trillion to one the
odds of being in this fucking room right
now is 400 trillion to one the fact that
your mom and dad had sex at that exact
second to create you is fucking insane
and we are wasting it away and I just
don’t want you to do that
mainly cuz I get a high off of the email
that you send me in six years about this
suffocating conversation content and
distribution content and distribution
you have to make stuff figure out what
kind of content producer you are are you
good at writing are you good at talking
are you good in front of video everybody
thinks all videos the answer video is
can you talk can you write
are you charismatic in front of a camera
all three are striving to the video
written word audio they play forever
figure out which one you’re good at and
go deep into that everybody’s trying to
make you fix all your shortcomings fuck
your shortcomings triple down on your
strengths it is your biggest advantage
period leave this conference figure out
first what you want to sell actually
before I figure out what you want your
life to be do you really want all that
money if you really want to let what do
you want figure that out then figure out
what you want to sell your time your
service a product I don’t care a vessel
if you know something you believe in
that you sell and then finally number
three figure out how to let the world
know about it at the lowest possible
cost
today if it’s under 30 year olds that’s
Instagram influencers and snapchat ads
they’re $3 see PM’s everybody writes off
snapchat because Instagram copies all
its features that’s exactly when I went
all-in on snapchat the last three months
and I’m buying awareness at a price I’ve
never seen before if the person’s under
30 be a practitioner I get a lot of
accolades yeah Gary view I why do you
think I do all this content so I do it I
built my personal brand not necessarily
for the brand halo effect to keep me in
check to always be on top of shit I’m in
the green room right now tweeting and
texting and consuming and creating
content I’m putting in work everyday
work and I know the nuances of a filter
and a geolocation
and the copy of a Facebook post like
everybody’s talking about this stuff
so you’d ambition if you fucking came to
this conference you clearly want
something so if that’s the case how do
you not have 30 hours to go do research
on how to do this shit for real I’ll
give you a free resource on how to post
ads on Facebook how to find influencers
on Instagram how to do snapchat better
how to do LinkedIn better and give you
free reach for resource right now guys
ready here it is G oh oh gee al e you
want something go fucking get it it’s
called search engines how do I post
better on Instagram enter my friends are
being serious I know it’s funny but I’m
flabbergasted by people hitting me up
Gary how do I get it you know I want to
apply for it I saw you met literally the
scene the snap on the way this is Gary
so your hiring content creators asshole
and you apply I mean like why do we need
you have the self start you have to self
start if you believe like I do that
mobile devices have the consumers
attention and that Facebook Instagram
snapchat YouTube podcasts have the
percentage of time by the way this is
not a debate this is data they own it
besides games and utility it’s social
networks you may not like it you may not
like that your teenage girl duck faces
24 hours a day it doesn’t matter because
I’ve got news for you you’re 44 year old
it’s 2017 what do you think is coming
next
are you ready for augmented reality are
you ready for a machine learning for AI
for messengers for VR I mean look how
many people here are retiring within the
next 10 years and I don’t mean you’re
gonna crush it and buy a fucking island
I mean you’re old and you’re fucking
finished raise your hand if you’re
understood okay for the 21 of you you
can take some of this with some level of
grain of salt
but for the rest of you everything I
believe in everything that is converting
and creating your business opportunities
in today’s world did not exist 12 years
ago all of it not Facebook not
smartphones not YouTube not snapchat
none of it what do you think happens
next
do you imagine if I told you 10 years
ago that you would prefer your teenage
girl to take a drive with a stranger
then drive herself would you believe
that we are living through massive
social norm changes remember how weird
it was the online date not so much
anymore we are living through massive
human ships this is the biggest culture
shift since the printing press the
internet is only roughly 20 years old in
being a consumer product for all of us
this is just starting and the level of
disrespect or the level of it’s kind of
something the unbelievable nature of you
not becoming ridiculously educated in
this shit blows my mind you cannot have
the audacity for ambition in the future
world without putting in hundreds of
hours of homework to the nuances of how
to create communications and distributed
them on this device your ass hat if you
don’t do it and I don’t want outsourcing
denise’s and I don’t want fucking
bullshit excuses and I don’t want to
hear that you’re not good on camera then
fucking right Rick I don’t care
but you need to fucking make a decision
today are you gonna allow yourself to
buy bullshit programs through the rest
of your life and come to shit like this
or you gonna finally fucking eat shit
are you gonna fucking for ten are you
gonna make pretend you’re a business
person cuz it feels nice or are you
gonna become a business person paying
your big to look the part is a great
business for other people eating shit
for a decade and doing it for yourself
is a good one for you in that eating
shit decade if you actually get smart
and stop fucking judging every new thing
that comes along and you know what’s so
funny to me what’s the funny of me is
people that get fancy let me in with
this fancy fucking place the shit the
amount of people that aren’t where they
want to be and say well I don’t have
time for Facebook a lot of time to learn
another app like snapchat yet you’re not
winning I don’t get him a man I don’t
understand you’re not where you’re at
you’d rather spend thousands of dollars
on dumb shit to somebody teaching you
some fucking secret that doesn’t exist
then you spending the forty hours to
learn the newest thing even if it dies
let me tell you the story about social
cam social camp came out six years ago I
spent fucking 50 60 100 hours on it
figuring it out right that’s what I did
it worked for about four months and then
the whole thing collapsed and nobody
gave a fuck about social camera waste
the time or in those learnings on a
mobile-first video platform did I learn
what made me bet on vine number two I
bet on vine vine comes out everybody’s
like who gives a fuck 6 seconds video
stupid I’m like not me I’m gonna learn
everything about this I’m gonna be
friends with everybody what happens with
fine that’s pretty good I get a I start
an agency representing a bunch of talent
with Jerome Jarre we make a couple bucks
but I learned I learned learn what
happens with vine dies but what happens
next
Instagram video and what happens in the
last year for me on Instagram video the
last four years of me learning mobile
first video dynamics on two things I
wasted my time on even though I had
hundreds of millions of dollars I wasn’t
too fucking fancy to put in the work at
two o’clock in the morning
back at the fuck up when instagram comes
then instagram comes and then i hit
paydirt six years in the making a whole
lot of losing along the way but learning
my craft learning my craft i send with
this my friends in utah do you actually
know what the fuck you’re doing
are you actually putting in the work do
you really want this set bad or do you
want to make it look like you wanted
that bad i challenge you and i hope to
see you soon thank you [Applause]
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