and we’re live welcome everybody to
another hangout super excited to do
another session with you guys I have a
special guest on with me natasha is
writing a book called the million-dollar
blog and she asked interview me and I
said I love to happen to participate why
don’t we also turn it into a live
YouTube video for people to join in and
ask questions and be part of the
conversation and learn from it as well
so Natasha welcome aboard maybe just a
quick intro of what you’re trying to do
for the audience and then take it away
great my name is Natasha Courtney Smith
I’m from London and I think mission to
write a book called the million-dollar
cloth which is bringing together some in
philosophy of blogging and the secret of
success online and we interview I’m
talking to you must relate the world
including ever tons of fish like I’m
hearing a little bit of you in the back
and me want to just turn down your
speaker volume so that you can it won’t
get you won’t get or view of here okay
yeah that’s fine ok perfect hat so hit
me up what’s your wow what’s the first
question let’s do it okay so first what
can you just tell me a bit about who you
are and what you do are you there is
your website now the number one web site
for entrepreneurs in the world how far
is it gone so far um so young Evan
Carmichael I believe in entrepreneurs ah
my my mission is to help a billion
entrepreneurs that’s kind of the big
goal that I’m shooting Afghan I haven’t
been as attached to the how and not even
so much attached to the number it’s more
that the thing that I want to do is
impact a lot of people and so that
impacts the decisions that I make so
will this you know the stuff that I’m
doing today will it enable me to reach
potentially millions of people if not
and I’m not interested in doing it and
so the website is one tool i use my
youtube channel is one tool i use my
social media is another tool that i use
the book that I have coming out is
another tool I use uh and I see it as an
all-encompassing kind of strategy to try
to have a big impact in the world of
entrepreneurship and so that’s really
every I thought I put it a sequester
that’s kind of jump inside your head but
this kind of multi-channel philosophy is
that really in fact the kind of way
forward you know 10 years ago or five
years ago it’s all about websites and
blogs and now there’s just so much to
get your head round is that really
important to you to do everything I
don’t think you need to do everything I
think you need to do what’s best for you
and for me I’ve always followed what I’m
interested in and what I love doing its
I think a business always needs to be an
extension of who you are and what you’re
passionate about I think for a lot of
entrepreneurs a start a business and
then they find a way to be successful
with that business and then they change
and go as a person but their business
doesn’t change and evolve with them and
that’s what you start to get stuck and
you you start looking for distraction
projects and you get bored with your
company and so with the advent of
YouTube and videos I like I prefer to be
on camera and making videos you want to
do this interview I much rather do it
like this then yes let me list the
questions and I type out a response and
you know I don’t think it’s necessary
for everybody to go and have a youtube
channel be active on Instagram and go
crazy on Twitter I think it’s just
understanding what you’re naturally good
at and where your passion lies and then
going all in on your strengths and so
I’m super active on YouTube it’s the
most popular channel for entrepreneurs
in terms of subscriber numbers and views
anywhere on youtube I am and that’s
because i love that art and I’m putting
myself into it so I I go all in on the
channel i do a lot with the website and
i’m a lot on twitter by all you want so
where does your website have an edge you
know if you you’re doing so much on
youtube where does your website come in
could you just ditch your website and
trying to offer with that ridiculous
thing today um could I I could you know
I the best that’s a part of my business
is a good chunk of my business um I
mostly you know most of my time is spent
on the YouTube stuff and the brains that
I’m working with and a little bit on the
website my team manages most of the
website I think in part because the
content on the website
is not mostly mine I have a thousand
writers who contribute to the website
and so they’re adding most of the
content i discovered early on in
creating the site that one person you
will have a hard time building up a
massive my dad’s on the wrong a right
like i can write three articles a day
and it still wouldn’t be enough because
if i want millions and millions and
millions and millions of views you need
to have just a lot more content that
combined with the fact that i would
prefer to do video and do interviews
much more than right yeah so i’m i’m the
i’m the head of the company and i run it
but i have my team do most of the day to
day work until I running the website
this does a lot of integration though
like my youtube videos are showcased at
the top of the website yeah on my
youtube channel i link back to my
website instead of sign up so wherever
you have a platform you can use it to
promote your website and vice versa yeah
okay cool so what can we talk about
nation and finding a niche how do people
do that what’s your advice on that how
do you define your niche my niche is
entrepreneurs and and it also want to be
entrepreneurs um this is interesting
that I I started off just trying to help
entrepreneurs I had I had a struggle
myself in my first business and have a
really hard time getting like company
off the ground and had you know some of
the worst days of my life trying to
figure that out and and i started this
to try to just give some knowledge back
and help other entrepreneurs don’t have
to go through that a lot of the people
who watch my stuff and read them website
are our mix between people who want to
start a business and people who are
already in the business we also have a
good chunk of people though who I don’t
even want to be entrepreneurs they just
like the positive upbeat message and try
to apply it to their job so you know if
I’m making a some content around Richard
Branson yeah you know they find a way to
make that relevant to their life into
their job even if they have no intention
of starting the business and that was
that was unintended I never thought I
would
an entrepreneur audience all mapped out
from the beginning did you have it all
like laid out on a table this is who I’m
going for when you launch or did you
just know it regardless and kind of
refine it as you went along uh I am my
market ah if you look at the people who
you look at the demographics if you get
analytical I’m not the analytical guy
I’m the passion guy I’m that I’m the
heart guy not the head guy I and just
different ways to do it and it’s totally
cool just you know knowing my strengths
I’m not the guy who like looks at the
data and looks at the opportunity and
says this is where I’m gonna go yeah I
make things that I love and then I share
it and so if you look at them you look
at my audience if you look at my website
you look at my youtube channel you look
at the people the demographic breakdown
it’s mostly people like me so I skewed
towards men over women I the biggest age
demographic is the 30 to 40 range or 25
to 40 range I got really five so it’s
like that’s my people like me and and so
if i create something that i will love
then they will love it too because i’m
like a lot of people who have the same
concerns a chemise thank you can still
go into go game today like new people
can still go away with that philosophy
and like attracting an audience like
that because obviously it’s very crowded
nowadays isn’t there you know you’d be
doing this for a long time you’ve got a
massive halloween what about people
coming into it now can they still go in
with that simple philosophy there is
always room for quality right I mean
you’re writing a book all right how many
books are out there you know how many
how many I don’t want to think of how
many books are published by big
publishers let alone so publishing yeah
okay why write a book you know there’s
always room for quality so if you’re
going to be a blogger and you’re going
to be a solo bloggers like you don’t
want to have don’t want to have
contributors it’s just going to be you
nuh then you take like a goat and kind
of approach yeah it’s still you know
just be the expert and provide value if
you can provide value and not just
repeat and copycat what somebody else is
doing but you have a unique message and
helpful to somebody then that person is
going to come back and that person is
going to tell their friends and that
person can subscribe to your newsletter
that person is going to buy your
products there’s always room for quality
you know no matter how competitive an
industry is there is always room for
quality I think people will be really
really short to hear that because it’s
very difficult you’re launching now and
you think how do I stand a chance with
all these hugely successful people so
can we just talk about monetization like
what routes you know there’s all these
different ways in which niches and
monetize how does the Entrepreneurship
nation work in terms of monetization
there’s two main strategies for anybody
who has a website yeah is to go big and
that’s when you I want millions of use
millions of people checking out my
content and then you’re playing a game
of you know maybe some clickbait and you
know catchy titles and you’re just
trying to come up with strategies to get
millions of people to come and check out
your site and that’s often a factor of
how much content you have to write so
yeah you need contributors you need to
be you know thinking one article a day
which for most people would be a lot to
post one yeah yeah now you think you
like a hundred a day right how do I get
a hundred articles a day so you’re
you’re pumping an engine up uh that
business model content content equals
traffic yeah I like the mold content the
more traffic if ass is it that simple
yeah I mean it’s easy quality still
plays a very important part it’s not
just dumping out garbage it’s got to be
good stuff yeah but but to get like the
millions and millions and millions of
views you need to have a lot of content
as well yeah and so then it’s recognized
well you can’t write all that content
and it’s just figure out what business
you want to be in because in that
business now you’re selling advertising
you’re selling effort sponsorships
you’re selling a brand deals with other
companies who want the eyeballs yeah and
that’s a very viable legit business
model and that’s the model that more the
news sites and Mashable and those kinds
of sites go down that route the second
one that more traditional bloggers go
down and I don’t know for the book kind
of how your defining it but is building
a more personal intimate audience yeah
now you’re not selling you could make
some money off advertising stuff but
it’s much more about
time people to your brand so i’m going
to set up for your newsletter i’m going
to buy your coaching i’m going to buy
your products i’m going to buy your book
when it comes out and so it’s attaching
and building a personal brand that
that’s what people are binding to you
and you don’t need to have millions and
millions and millions of views because
what you’re counting on is repeat
viewers so yeah the first model you need
a lot of new people coming all the time
because you make money from advertising
and they click on your ads for people
who come back repeatedly they’re not
going to click on the adds because they
know where the odds are they know it’s
an ad and they will click on any more if
you look at repeat visitors look at the
stats they don’t click on ads anymore
it’s only the new visitors so if i have
a bunch of repeat visitors coming back
to my blog i may get hundreds of
thousands of views or millions of views
but i’m not making a lot of money
because they’re all from the same people
they’re not clicking on earth anymore so
you monetize it by having product by
having because you have a loyal
connection to them you can recommend
things that i don’t i may not have a
personal connection on the first front
like mashable i may go and check out but
I don’t have a personal connection to
mashable I’m not going to buy a Mashable
you know hat or t-shirt where you know
product but Seth Godin I might like I’ll
buy his books and i’ll buy a stock so
it’s just you to go mass you go big big
page views and you build a business
model on that or you go personal and you
make it more niche and custom and you
attract them a little handsome yeah I’m
much more in the personal camp yeah I
mean some of the things you did I mean
you saw digital products and coaching or
what are some of the things that works
with your personal brands um I haven’t
gone down the tip of kuru de Guise I
don’t I don’t want to do coaching I’ve
had a lot of people ask me for coaching
my because my goal is to help a billion
entrepreneurs coaching doesn’t line up
well with that model because it’s
one-on-one yeah I don’t I don’t want to
do one-on-one this sometimes they do for
friends or some special people but I
don’t want to do one-on-one and so I’ve
turned down a lot of the opportunities
that most people would be able to have
in building a the coaches by the number
profit centers for a lot of bloggers and
you make a mastermind group or you make
a private you know session with me
whether it’s by Skype or whether it’s
you know a retreat that you come to when
you pay five thousand dollars to come
and see me at this place you know that’s
a typical higher end model um I’m just
not I’m not interested in that I want
more impact and so I make my money
through making deals with with brands
yeah but not just selling eyeballs uh
try to make a personal connection San
you’re in the UK right now yeah in
London right okay so earlier today I had
a call with Stephen Kelly who’s the CEO
of sage yeah in London yes I work with
him and and it’s all about providing
value to entrepreneurs and we answer
questions he’s a good fit for your brand
like sage everyone who’s the
entrepreneur they need to reach that
market don’t they they want to be the
accounting software of choice right but
the way we do it is it is not about hey
sage software so amazing go buy it like
a normal brand would want to do yeah
they he wants to be associated with my
brain because I care about entrepreneurs
he cares about entrepreneurs he wants
some of that good will the pass on to
the hands company and the next time you
you’re thinking about accounting
software you think about sage first
because of the value that he’s given and
so I work with brands in that kind of
environment where they’re paying me for
the goodwill more than the eyeballs yeah
I just want I close go buy an ad but ads
aren’t working so good luck with that
and I turn away most most friends and
instead only focus on the ones that
really have a mission that aligns well
with what I’m doing so all this comes
back to your own personal brands yeah
doesn’t and your connection with people
so has that being a strategic you know
if you go online and look about how to
do personal brands there’s like loads of
graphs and charts and things you can fit
in has happiness a strategic thing for
you done all these exercises or has it
develop organically um
more organically I wish I could say I
was I don’t know smart enough to kind of
figure that out but again i’m more of a
lead with the heart guy than head I
understand is a lot of a lot of the
things that go into the brand I’ve
studied and learned from um but the
brand is me and yeah we’re thinking
about like believe is the one core word
that represents our brand you know the
airplane means something the the colors
mean something you know we have a
gesture when I oh my videos I’ll say
continue to believe which like the
airplane taking off so all the things
that go into branding we’ve done in
terms of you know font choice name
choice color choice logo you know iconic
sounds uh you know all of those things
that most branding experts I guess would
walk you through done but it wasn’t from
the beginning that I am going to do this
and figure it all out before I start um
it happened as I as I built up I think
that’s so interesting because you know
even even as i’m writing this book and
I’m covering personal branding you don’t
think also now these poor people reading
it gonna have to think I’d have Travis
all figured out before they start and
actually people don’t have it figured
out before they start do they like he’s
kind of a jerk adapt it Isaac ludaxx you
day long and that’s what you’ve found to
this yeah I think in terms of looking at
entrepreneurs um a lot of people will
fall into one or two camps you got the
people who who are all they’re all
they’re in their head they’re the
thinkers but then they never actually do
because they’re so perfectionist on
getting it right yeah there’s always
something else to think about until they
never launched and then you have the
people who just who don’t think at all
and just go and those are the guys who
can often flame out and lose all their
money and invest you know take a
mortgage out on their house and you know
go bankrupt and all the horror stories
uh and where you need to have a little
bit more of both yeah if you’re the
thinker you need to have a little bit of
courage to actually do something and if
you’re the doer you need to have a
little bit of restraint to like think
through a little bit more and so there
are some people have both qualities but
I find a lot of people are lumped into
one of those two groups yeah and it
prevents you from being really great and
that may mean getting a partner that may
mean just have an awareness like self
awareness of what you’re good and nada
um so I’ve tried to mix i I lean towards
the do I like to do stuff i like the
trice i get an idea i’m up doing it and
i will be an army of one and i will will
it into existence uh you know it’s just
gonna happen and it may not be the
highest quality or whatever just just go
just get it started it feels right so
i’m going to do it and and then the
thinking comes in so like okay i need
i’m building brand assets right so i
need a tagline and even logo and i need
AG and Infante and all that stuff comes
in um you need you need a healthy mix of
both and it’s stretching your comfort
zone to go after the other when you’re
so focused on one yeah so if you were
starting again now from scratch you know
what and you obviously would have some
wisdom what are the things you would do
now to kind of prepare yourself forward
and develop a personal brand bearing in
mind the things you’ve learnt along the
way are you talking just in the blogging
world or just in general in the kind of
personal brand wild so a bloke would be
caught your personal brand say in terms
of coming known online and standing out
a night and having a presence if you’re
starting from scratch now yeah uh I
think it’s understanding what you stand
for yeah start with that what do you
stand for what’s wrong with the world
what’s the positive impact that you want
to have and not in the not in the
execution like I feel the world needs
more belief yeah that’s a that’s a
personal value like you start I believe
everybody has one word that you start
with but whether you get down to one
word or three words or whatever like
start with what you value as a human
being I got this from my parents believe
and they are not entrepreneurs and
that’s who I believe in people yeah you
know I can help people through
entrepreneurship because I have
knowledge in that field yeah Usher
attack line it’s a brilliant actor i
believe it’s fantastic
and I think what it’s also understanding
and so the deeper exercise for bloggers
are entrepreneurs we were in the book is
that it becomes a tagline that your
marketing yourself under but it’s to you
not just a tagline it’s who you are it’s
deeply personal and meaningful and it’s
your core value and if you can lead with
that then for me I would you know I
would I believe in people in different
walks of life if I didn’t know about
entrepreneurship and I knew about making
chairs I’d be believing in people making
chairs you know just it’s my personality
yeah I bring that to entrepreneurship
because I have expertise in that field
so combining those things what I value
with what I’m good at I can create a
personal brand and so entrepreneurs will
watch my videos and read my content and
follow me on social media all the stuff
that you’re supposed to do as a brand
because they want more believe in their
life because they don’t have anybody who
believe a lot of people I’m the only one
who believes in them and I’ve never met
them the only source of inspiration that
yet is by watching the videos every day
because they have an environment that
isn’t conducive to doing something great
even like this shirt that I’m wearing
now we were care about what the little
man and the little man is the hater in
your life the little man’s it’s the
person telling you why you can’t be
successful when throwing tomatoes at you
and we all have these doubters and
haters around us and sometimes you are
your own little man and so it’s like
triumph over the little man and this is
believed to write I may not say believe
but the message is believed and so it’s
on brand it’s part of the brain and yet
so like so maybe maybe the strategy is
make t-shirts to promote yourself ah but
it just felt it felt like I wanted I
just wanted this so we made it there’s a
lot of ways to either go out and do it
but everything that I create is about
believe and then I apply to the world of
entrepreneurship but people take this
message triumph over the little man and
apply it to their work life for their
professional career they want to be a
figure skater and they applied there to
the people who hate on that
right so the message is much more
powerful but I try to keep to the world
of entrepreneurship just because that’s
what I’m good at so if you are starting
a brand and has to start at the core of
something that you powerfully believe in
like the big impact you want to make on
the world what’s wrong with the world
right now what’s the one core value that
you stand for you know you have always
stood for you always will stand for and
then apply it to an industry that you
have this is like this thinking it
through way that I didn’t do but if I
talk through it what I did yeah you know
then you apply to an industry that
you’re passionate and have some
knowledge in its really interesting that
you didn’t do it but your tagline has
become so important and actually is at
the heart of what you do so it’s kind of
even though you didn’t do it it’s great
you’ve done it now like it’s obviously
runs for everything you do the word
believe yeah I this this or this there
was a massive struggle for me because I
was trying to come up with what a
tagline was I think if I had some of the
tools and resources and this is part of
what I cover in my book I would have
been faster and easier for me yeah my
tagline for the longest time was uh
motivation and strategies for
entrepreneurs yeah tells it tells you
what I do and that’s that most people do
you know motivation is strategies for
entrepreneurs or whatever it is that
you’re about but it’s boring like
everybody says that it doesn’t have an
emotional connection and I didn’t like
my tagline but I didn’t know why and I
didn’t know how to change it and so it
came through a lot of self-discovery and
I didn’t I didn’t really maybe I read
the wrong books or I don’t know I
couldn’t I couldn’t figure out why I
didn’t like it or how to fix it and so I
met with some friends of mine and the
Steve Jobs movie out to the first one
with Ashley Kutcher had a big impact on
me um and then I just started writing
down a list of different ideas that I
liked and believed was one of them but i
thought it’s too short like believe is
too what does that mean you know you
know so i had to be more specific and i
get back the next day and i like i like
believe more like people but it’s got to
be longers like I believe
when entrepreneurs or believe in your
dreams okay and then the more I didn’t
stop to it like I don’t like any of
those things and that just settle down
and believe um and I so I’m sure with
the right coach or the right resources
that I didn’t have I could have got
there faster um but I just gave everyone
everyone building a personal brand needs
a tagline I don’t you know I think I
think I see when you say tagline what
what I think of is like a marketing
positioning statement is like a external
thing for people to understand what
you’re about and I think it helps I
think having a website helps I think how
many YouTube channel helps I think
having Twitter helps I think you know
all of these things can help at the core
though what you should start with is not
not see the world from an external like
how people going to see me but how do
you see yourself yeah it starts inside
what’s the value that you most believe
in and then you can create that through
a tagline through a YouTube channel
through a website through all these
different mechanisms so as a tagline
important yes because you want you want
people to be able to talk about you in
an easy way but yeah what people say oh
he’s the guy to go do for motivation and
strategies for entrepreneurs it’s like
this huge mouthful that nobody’s ever
gonna stay and so you know you want a
message that is easy for people to talk
about um but at the core of it i think
is even more important because it
doesn’t just influence your value
doesn’t just influence your your tagline
but it influences every decision that
you make in your business yeah okay
brilliant and if someone’s thinking you
know I can’t do it because I’m new and
his people like Evan out there who’s
been doing it for years and I can never
run a staff build a successful Tesla
brand online i’m too far behind what
would you say to them and you would say
probably believe right ah it’s actually
part of it i think i think what helps is
to a couple things one do it because you
want to do it enjoy the creation not the
result so as an example i will throw
away more things than most people make
so you know as an example
work with sage on a as a client I
designed a series of ads for them that
were visionary that I love that I think
they should run with but they never will
I know they will never run with it I
knew going in that they would never use
this but I still spent you know two or
three hours making them yeah because it
was an itch like I had to make it
because maybe they learn something in
the prostate was a little bit of
education but it was for me to create it
it was in my head I’m driving home from
taking my parents to the airport I had
to make it and so it’s it’s enjoying the
process of doing it not just I’m not
going to be happy until i reach a
billion entreprenuer you know it’s never
going to be there ah so that I think is
important you’re doing it because you
love to do it that’s great sign that’s a
great journey the second thing is uh
don’t compare your start to somebody
else’s middle yeah you look back on my
channel if you look at my youtube
channel it’s I sucked at the start I was
terrible it’s bad it’s really really
really bad it took me seven hundred
videos until I wasn’t embarrassed by
myself I couldn’t watch my own videos
back I was embarrassing oh look at that
so bad it’s so bad and how do you keep
you know people struggle to keep going
right that’s the point at which makes
people give up yeah they listening oh
I’ve got the cringe I’m a mage them far
embarrass myself I give up and they
throw their toys out the pram how did
you keep going through one of that one
because I knew the pasta way I enjoyed
it right one is I enjoyed it if you
don’t enjoy it how you’re not going to
make so I’ve made three thousand videos
now but you know you’re not going to
enjoy making seven hundred videos if all
your focus on is I want to be a
superstar on it be well no and I want
people to know my name that’s not enough
to get you through all the crap that you
have to go through yeah enjoy the
process of building it and so I’d like
make it even though I was embarrassed by
myself I couldn’t watch them back I like
the process of doing it and I focus on
being better than I was the day before
so why not my sucked and then boo great
at seven
right like there was a it was a process
to get better and better and better
every time and uh it took me thirteen
hundred videos until I motivated myself
like I watched a video like wow though
it was good you know 1300 videos 0 and
seven hundred just to not be embarrassed
and so I see people who are maybe like
five videos in yeah and they’re like oh
I’m so bad look at how bad I am and and
if i show you my fifth video you’re way
better than I was five videos in like
way better and they give up because they
don’t love it enough and so those two
things like you’re enjoying the process
and to your focus on getting better
every day and stop comparing yourself to
your start that somebody else’s middle
as there’s always somebody better than
you and if all you’re looking at is it’s
great to use them as inspiration and
ideas and motivation but that the
downside is like oh I can never be you
know if I look up and in the speaking
world you know maybe I look at Les Brown
i love Les Brown I can never be like Les
Brown so now I’m going to stop speaking
no I’m going to find I’m going to be the
best Evan caramel I can be and I can
take some of that from Les Brown and
from from other people and as long as I
feel like if you feel like you’re
growing you’re gonna be happy you’re
gonna keep going the minute you feel
like you’re not growing or learning
anymore it’s over you’re gonna you lose
your passion you don’t want to do it
anymore yeah or every nice pretty and
thank you so much do you think people
would ask any questions yeah so we’ve
got come out I know we’re kind of tied
on the time but let’s get the ammo who
wrote in the say he’s from London so
this is London in the house um 15 years
old asking how do I find a good mentor
how’d you find a good mentor what does
come out what to do can he access ah
come out if you want to run away again
ma are you publish dance they 7 you made
more than me about how to fundamental
both answer that’s little both doing
okay well I’ve always look for mentors
who I think I kind of like me but where
I want to be so I hadn’t meant to wet
when I was running a previous and my
previous online business which is a
press agency here in London I had a
mental he was 10 years old the knee and
had three kids and had an amazing house
and had a swimming pool and I thought
that’s the right sort of mental for me
because it’s someone I can look to is
where I’d like to be ten years in the
future so I always think it’s important
to be invented by someone who seems like
you but ahead yeah I love it and so he
wrote back to say technology and I asked
what kind of technology so we can get a
better sense but what I look for I mean
I echo that I think you want to find I
find knowledge that exists in other
people that you want to learn from and
part of it might be business so like
this purse is a great businessman and so
I want to take that from them or this
person you know has a great relationship
with with his wife and I love that too
and maybe he knows nothing about
business but I want to bring that and
learn from him yeah and so it’s finding
those people and then one reaching out
right like even if what we’re doing
right now you know latasha’s writing the
book she went some advice on how to be
how to build successful brand may be
part of his her curiosity to to build
her own brain and she reached out to me
and other people and it’s gotten some
greedy ass on how to do it right a lot
of people are willing to help and give
feedback and advice if you reach out
yeah that’s training the second point i
would add on that is i benefited a lot
from aspirational mentors to people that
that i’ve never met and never will meet
some of them are dead but I’ve learned a
lot from them and so you know I learned
a lot from steve jobs will never meet I
learned a lot from Richard Branson who I
have not met yet my favorite
entrepreneur is AP Giannini who most
people haven’t heard of and I learned a
lot from him I learned from all Disney
you know I learned from yeah I think
that’s true and I think that’s why I’m
ticklish come out you know teenager it
might be you know he might I don’t know
he might have to go through his school
or something to find and fundamental but
as always there’s so many bits like my
butcher there is packed with success
purrs and stories of entrepreneurs and
those the books that I’ve read since
2008 you know the whole time I was
building my previous business and now
said those are always pretty available
and really readable and great fun and
really inspirational yeah I think a lot
of people I appreciate your mentor super
helpful super important but don’t feel
like well there’s nobody in my city who
you know it could be a good mentors
nobody my family who could mentor me I
don’t know who to reach out to and then
let that stop your search because
there’s a lot of great information in
books or on YouTube videos or articles
or in documentaries or in magazines that
you can learn from and surround yourself
with that and pull from them Bill Gates
save my business even though I’ve never
met him because how he built Microsoft
was a model that I used to build my
software company up from nothing and so
like I owe a lot of credit to him even
though he has no idea who I am it’s a
he’s my mentor he might that I believe
too he needs some belief but um yeah so
I love the idea of traditional mentors
definitely very helpful but it also
encourage you to look at aspirational
mentors like random it yet cool with you
on that um I know we’re living over I
gotta hop onto another call thank you
guys so much for watching Natasha fact
for people to find out more about you
and the book which isn’t out yet but
what’s the best way to do that okay my
website Natasha Courtney Smith calm and
the book is already available for
pre-order on amazon is called the
million-dollar blog it’s being published
according to amazon September the 27
this year important is n a wire at the
angle to annoy ene why I’ll put the link
to her site in the description so you
guys can just take on pace to get there
Natasha thank you so much no worries
great sushi thank you so much thank you
guys for watching and continue to
believe and we’ll see you soon
another hangout super excited to do
another session with you guys I have a
special guest on with me natasha is
writing a book called the million-dollar
blog and she asked interview me and I
said I love to happen to participate why
don’t we also turn it into a live
YouTube video for people to join in and
ask questions and be part of the
conversation and learn from it as well
so Natasha welcome aboard maybe just a
quick intro of what you’re trying to do
for the audience and then take it away
great my name is Natasha Courtney Smith
I’m from London and I think mission to
write a book called the million-dollar
cloth which is bringing together some in
philosophy of blogging and the secret of
success online and we interview I’m
talking to you must relate the world
including ever tons of fish like I’m
hearing a little bit of you in the back
and me want to just turn down your
speaker volume so that you can it won’t
get you won’t get or view of here okay
yeah that’s fine ok perfect hat so hit
me up what’s your wow what’s the first
question let’s do it okay so first what
can you just tell me a bit about who you
are and what you do are you there is
your website now the number one web site
for entrepreneurs in the world how far
is it gone so far um so young Evan
Carmichael I believe in entrepreneurs ah
my my mission is to help a billion
entrepreneurs that’s kind of the big
goal that I’m shooting Afghan I haven’t
been as attached to the how and not even
so much attached to the number it’s more
that the thing that I want to do is
impact a lot of people and so that
impacts the decisions that I make so
will this you know the stuff that I’m
doing today will it enable me to reach
potentially millions of people if not
and I’m not interested in doing it and
so the website is one tool i use my
youtube channel is one tool i use my
social media is another tool that i use
the book that I have coming out is
another tool I use uh and I see it as an
all-encompassing kind of strategy to try
to have a big impact in the world of
entrepreneurship and so that’s really
every I thought I put it a sequester
that’s kind of jump inside your head but
this kind of multi-channel philosophy is
that really in fact the kind of way
forward you know 10 years ago or five
years ago it’s all about websites and
blogs and now there’s just so much to
get your head round is that really
important to you to do everything I
don’t think you need to do everything I
think you need to do what’s best for you
and for me I’ve always followed what I’m
interested in and what I love doing its
I think a business always needs to be an
extension of who you are and what you’re
passionate about I think for a lot of
entrepreneurs a start a business and
then they find a way to be successful
with that business and then they change
and go as a person but their business
doesn’t change and evolve with them and
that’s what you start to get stuck and
you you start looking for distraction
projects and you get bored with your
company and so with the advent of
YouTube and videos I like I prefer to be
on camera and making videos you want to
do this interview I much rather do it
like this then yes let me list the
questions and I type out a response and
you know I don’t think it’s necessary
for everybody to go and have a youtube
channel be active on Instagram and go
crazy on Twitter I think it’s just
understanding what you’re naturally good
at and where your passion lies and then
going all in on your strengths and so
I’m super active on YouTube it’s the
most popular channel for entrepreneurs
in terms of subscriber numbers and views
anywhere on youtube I am and that’s
because i love that art and I’m putting
myself into it so I I go all in on the
channel i do a lot with the website and
i’m a lot on twitter by all you want so
where does your website have an edge you
know if you you’re doing so much on
youtube where does your website come in
could you just ditch your website and
trying to offer with that ridiculous
thing today um could I I could you know
I the best that’s a part of my business
is a good chunk of my business um I
mostly you know most of my time is spent
on the YouTube stuff and the brains that
I’m working with and a little bit on the
website my team manages most of the
website I think in part because the
content on the website
is not mostly mine I have a thousand
writers who contribute to the website
and so they’re adding most of the
content i discovered early on in
creating the site that one person you
will have a hard time building up a
massive my dad’s on the wrong a right
like i can write three articles a day
and it still wouldn’t be enough because
if i want millions and millions and
millions and millions of views you need
to have just a lot more content that
combined with the fact that i would
prefer to do video and do interviews
much more than right yeah so i’m i’m the
i’m the head of the company and i run it
but i have my team do most of the day to
day work until I running the website
this does a lot of integration though
like my youtube videos are showcased at
the top of the website yeah on my
youtube channel i link back to my
website instead of sign up so wherever
you have a platform you can use it to
promote your website and vice versa yeah
okay cool so what can we talk about
nation and finding a niche how do people
do that what’s your advice on that how
do you define your niche my niche is
entrepreneurs and and it also want to be
entrepreneurs um this is interesting
that I I started off just trying to help
entrepreneurs I had I had a struggle
myself in my first business and have a
really hard time getting like company
off the ground and had you know some of
the worst days of my life trying to
figure that out and and i started this
to try to just give some knowledge back
and help other entrepreneurs don’t have
to go through that a lot of the people
who watch my stuff and read them website
are our mix between people who want to
start a business and people who are
already in the business we also have a
good chunk of people though who I don’t
even want to be entrepreneurs they just
like the positive upbeat message and try
to apply it to their job so you know if
I’m making a some content around Richard
Branson yeah you know they find a way to
make that relevant to their life into
their job even if they have no intention
of starting the business and that was
that was unintended I never thought I
would
an entrepreneur audience all mapped out
from the beginning did you have it all
like laid out on a table this is who I’m
going for when you launch or did you
just know it regardless and kind of
refine it as you went along uh I am my
market ah if you look at the people who
you look at the demographics if you get
analytical I’m not the analytical guy
I’m the passion guy I’m that I’m the
heart guy not the head guy I and just
different ways to do it and it’s totally
cool just you know knowing my strengths
I’m not the guy who like looks at the
data and looks at the opportunity and
says this is where I’m gonna go yeah I
make things that I love and then I share
it and so if you look at them you look
at my audience if you look at my website
you look at my youtube channel you look
at the people the demographic breakdown
it’s mostly people like me so I skewed
towards men over women I the biggest age
demographic is the 30 to 40 range or 25
to 40 range I got really five so it’s
like that’s my people like me and and so
if i create something that i will love
then they will love it too because i’m
like a lot of people who have the same
concerns a chemise thank you can still
go into go game today like new people
can still go away with that philosophy
and like attracting an audience like
that because obviously it’s very crowded
nowadays isn’t there you know you’d be
doing this for a long time you’ve got a
massive halloween what about people
coming into it now can they still go in
with that simple philosophy there is
always room for quality right I mean
you’re writing a book all right how many
books are out there you know how many
how many I don’t want to think of how
many books are published by big
publishers let alone so publishing yeah
okay why write a book you know there’s
always room for quality so if you’re
going to be a blogger and you’re going
to be a solo bloggers like you don’t
want to have don’t want to have
contributors it’s just going to be you
nuh then you take like a goat and kind
of approach yeah it’s still you know
just be the expert and provide value if
you can provide value and not just
repeat and copycat what somebody else is
doing but you have a unique message and
helpful to somebody then that person is
going to come back and that person is
going to tell their friends and that
person can subscribe to your newsletter
that person is going to buy your
products there’s always room for quality
you know no matter how competitive an
industry is there is always room for
quality I think people will be really
really short to hear that because it’s
very difficult you’re launching now and
you think how do I stand a chance with
all these hugely successful people so
can we just talk about monetization like
what routes you know there’s all these
different ways in which niches and
monetize how does the Entrepreneurship
nation work in terms of monetization
there’s two main strategies for anybody
who has a website yeah is to go big and
that’s when you I want millions of use
millions of people checking out my
content and then you’re playing a game
of you know maybe some clickbait and you
know catchy titles and you’re just
trying to come up with strategies to get
millions of people to come and check out
your site and that’s often a factor of
how much content you have to write so
yeah you need contributors you need to
be you know thinking one article a day
which for most people would be a lot to
post one yeah yeah now you think you
like a hundred a day right how do I get
a hundred articles a day so you’re
you’re pumping an engine up uh that
business model content content equals
traffic yeah I like the mold content the
more traffic if ass is it that simple
yeah I mean it’s easy quality still
plays a very important part it’s not
just dumping out garbage it’s got to be
good stuff yeah but but to get like the
millions and millions and millions of
views you need to have a lot of content
as well yeah and so then it’s recognized
well you can’t write all that content
and it’s just figure out what business
you want to be in because in that
business now you’re selling advertising
you’re selling effort sponsorships
you’re selling a brand deals with other
companies who want the eyeballs yeah and
that’s a very viable legit business
model and that’s the model that more the
news sites and Mashable and those kinds
of sites go down that route the second
one that more traditional bloggers go
down and I don’t know for the book kind
of how your defining it but is building
a more personal intimate audience yeah
now you’re not selling you could make
some money off advertising stuff but
it’s much more about
time people to your brand so i’m going
to set up for your newsletter i’m going
to buy your coaching i’m going to buy
your products i’m going to buy your book
when it comes out and so it’s attaching
and building a personal brand that
that’s what people are binding to you
and you don’t need to have millions and
millions and millions of views because
what you’re counting on is repeat
viewers so yeah the first model you need
a lot of new people coming all the time
because you make money from advertising
and they click on your ads for people
who come back repeatedly they’re not
going to click on the adds because they
know where the odds are they know it’s
an ad and they will click on any more if
you look at repeat visitors look at the
stats they don’t click on ads anymore
it’s only the new visitors so if i have
a bunch of repeat visitors coming back
to my blog i may get hundreds of
thousands of views or millions of views
but i’m not making a lot of money
because they’re all from the same people
they’re not clicking on earth anymore so
you monetize it by having product by
having because you have a loyal
connection to them you can recommend
things that i don’t i may not have a
personal connection on the first front
like mashable i may go and check out but
I don’t have a personal connection to
mashable I’m not going to buy a Mashable
you know hat or t-shirt where you know
product but Seth Godin I might like I’ll
buy his books and i’ll buy a stock so
it’s just you to go mass you go big big
page views and you build a business
model on that or you go personal and you
make it more niche and custom and you
attract them a little handsome yeah I’m
much more in the personal camp yeah I
mean some of the things you did I mean
you saw digital products and coaching or
what are some of the things that works
with your personal brands um I haven’t
gone down the tip of kuru de Guise I
don’t I don’t want to do coaching I’ve
had a lot of people ask me for coaching
my because my goal is to help a billion
entrepreneurs coaching doesn’t line up
well with that model because it’s
one-on-one yeah I don’t I don’t want to
do one-on-one this sometimes they do for
friends or some special people but I
don’t want to do one-on-one and so I’ve
turned down a lot of the opportunities
that most people would be able to have
in building a the coaches by the number
profit centers for a lot of bloggers and
you make a mastermind group or you make
a private you know session with me
whether it’s by Skype or whether it’s
you know a retreat that you come to when
you pay five thousand dollars to come
and see me at this place you know that’s
a typical higher end model um I’m just
not I’m not interested in that I want
more impact and so I make my money
through making deals with with brands
yeah but not just selling eyeballs uh
try to make a personal connection San
you’re in the UK right now yeah in
London right okay so earlier today I had
a call with Stephen Kelly who’s the CEO
of sage yeah in London yes I work with
him and and it’s all about providing
value to entrepreneurs and we answer
questions he’s a good fit for your brand
like sage everyone who’s the
entrepreneur they need to reach that
market don’t they they want to be the
accounting software of choice right but
the way we do it is it is not about hey
sage software so amazing go buy it like
a normal brand would want to do yeah
they he wants to be associated with my
brain because I care about entrepreneurs
he cares about entrepreneurs he wants
some of that good will the pass on to
the hands company and the next time you
you’re thinking about accounting
software you think about sage first
because of the value that he’s given and
so I work with brands in that kind of
environment where they’re paying me for
the goodwill more than the eyeballs yeah
I just want I close go buy an ad but ads
aren’t working so good luck with that
and I turn away most most friends and
instead only focus on the ones that
really have a mission that aligns well
with what I’m doing so all this comes
back to your own personal brands yeah
doesn’t and your connection with people
so has that being a strategic you know
if you go online and look about how to
do personal brands there’s like loads of
graphs and charts and things you can fit
in has happiness a strategic thing for
you done all these exercises or has it
develop organically um
more organically I wish I could say I
was I don’t know smart enough to kind of
figure that out but again i’m more of a
lead with the heart guy than head I
understand is a lot of a lot of the
things that go into the brand I’ve
studied and learned from um but the
brand is me and yeah we’re thinking
about like believe is the one core word
that represents our brand you know the
airplane means something the the colors
mean something you know we have a
gesture when I oh my videos I’ll say
continue to believe which like the
airplane taking off so all the things
that go into branding we’ve done in
terms of you know font choice name
choice color choice logo you know iconic
sounds uh you know all of those things
that most branding experts I guess would
walk you through done but it wasn’t from
the beginning that I am going to do this
and figure it all out before I start um
it happened as I as I built up I think
that’s so interesting because you know
even even as i’m writing this book and
I’m covering personal branding you don’t
think also now these poor people reading
it gonna have to think I’d have Travis
all figured out before they start and
actually people don’t have it figured
out before they start do they like he’s
kind of a jerk adapt it Isaac ludaxx you
day long and that’s what you’ve found to
this yeah I think in terms of looking at
entrepreneurs um a lot of people will
fall into one or two camps you got the
people who who are all they’re all
they’re in their head they’re the
thinkers but then they never actually do
because they’re so perfectionist on
getting it right yeah there’s always
something else to think about until they
never launched and then you have the
people who just who don’t think at all
and just go and those are the guys who
can often flame out and lose all their
money and invest you know take a
mortgage out on their house and you know
go bankrupt and all the horror stories
uh and where you need to have a little
bit more of both yeah if you’re the
thinker you need to have a little bit of
courage to actually do something and if
you’re the doer you need to have a
little bit of restraint to like think
through a little bit more and so there
are some people have both qualities but
I find a lot of people are lumped into
one of those two groups yeah and it
prevents you from being really great and
that may mean getting a partner that may
mean just have an awareness like self
awareness of what you’re good and nada
um so I’ve tried to mix i I lean towards
the do I like to do stuff i like the
trice i get an idea i’m up doing it and
i will be an army of one and i will will
it into existence uh you know it’s just
gonna happen and it may not be the
highest quality or whatever just just go
just get it started it feels right so
i’m going to do it and and then the
thinking comes in so like okay i need
i’m building brand assets right so i
need a tagline and even logo and i need
AG and Infante and all that stuff comes
in um you need you need a healthy mix of
both and it’s stretching your comfort
zone to go after the other when you’re
so focused on one yeah so if you were
starting again now from scratch you know
what and you obviously would have some
wisdom what are the things you would do
now to kind of prepare yourself forward
and develop a personal brand bearing in
mind the things you’ve learnt along the
way are you talking just in the blogging
world or just in general in the kind of
personal brand wild so a bloke would be
caught your personal brand say in terms
of coming known online and standing out
a night and having a presence if you’re
starting from scratch now yeah uh I
think it’s understanding what you stand
for yeah start with that what do you
stand for what’s wrong with the world
what’s the positive impact that you want
to have and not in the not in the
execution like I feel the world needs
more belief yeah that’s a that’s a
personal value like you start I believe
everybody has one word that you start
with but whether you get down to one
word or three words or whatever like
start with what you value as a human
being I got this from my parents believe
and they are not entrepreneurs and
that’s who I believe in people yeah you
know I can help people through
entrepreneurship because I have
knowledge in that field yeah Usher
attack line it’s a brilliant actor i
believe it’s fantastic
and I think what it’s also understanding
and so the deeper exercise for bloggers
are entrepreneurs we were in the book is
that it becomes a tagline that your
marketing yourself under but it’s to you
not just a tagline it’s who you are it’s
deeply personal and meaningful and it’s
your core value and if you can lead with
that then for me I would you know I
would I believe in people in different
walks of life if I didn’t know about
entrepreneurship and I knew about making
chairs I’d be believing in people making
chairs you know just it’s my personality
yeah I bring that to entrepreneurship
because I have expertise in that field
so combining those things what I value
with what I’m good at I can create a
personal brand and so entrepreneurs will
watch my videos and read my content and
follow me on social media all the stuff
that you’re supposed to do as a brand
because they want more believe in their
life because they don’t have anybody who
believe a lot of people I’m the only one
who believes in them and I’ve never met
them the only source of inspiration that
yet is by watching the videos every day
because they have an environment that
isn’t conducive to doing something great
even like this shirt that I’m wearing
now we were care about what the little
man and the little man is the hater in
your life the little man’s it’s the
person telling you why you can’t be
successful when throwing tomatoes at you
and we all have these doubters and
haters around us and sometimes you are
your own little man and so it’s like
triumph over the little man and this is
believed to write I may not say believe
but the message is believed and so it’s
on brand it’s part of the brain and yet
so like so maybe maybe the strategy is
make t-shirts to promote yourself ah but
it just felt it felt like I wanted I
just wanted this so we made it there’s a
lot of ways to either go out and do it
but everything that I create is about
believe and then I apply to the world of
entrepreneurship but people take this
message triumph over the little man and
apply it to their work life for their
professional career they want to be a
figure skater and they applied there to
the people who hate on that
right so the message is much more
powerful but I try to keep to the world
of entrepreneurship just because that’s
what I’m good at so if you are starting
a brand and has to start at the core of
something that you powerfully believe in
like the big impact you want to make on
the world what’s wrong with the world
right now what’s the one core value that
you stand for you know you have always
stood for you always will stand for and
then apply it to an industry that you
have this is like this thinking it
through way that I didn’t do but if I
talk through it what I did yeah you know
then you apply to an industry that
you’re passionate and have some
knowledge in its really interesting that
you didn’t do it but your tagline has
become so important and actually is at
the heart of what you do so it’s kind of
even though you didn’t do it it’s great
you’ve done it now like it’s obviously
runs for everything you do the word
believe yeah I this this or this there
was a massive struggle for me because I
was trying to come up with what a
tagline was I think if I had some of the
tools and resources and this is part of
what I cover in my book I would have
been faster and easier for me yeah my
tagline for the longest time was uh
motivation and strategies for
entrepreneurs yeah tells it tells you
what I do and that’s that most people do
you know motivation is strategies for
entrepreneurs or whatever it is that
you’re about but it’s boring like
everybody says that it doesn’t have an
emotional connection and I didn’t like
my tagline but I didn’t know why and I
didn’t know how to change it and so it
came through a lot of self-discovery and
I didn’t I didn’t really maybe I read
the wrong books or I don’t know I
couldn’t I couldn’t figure out why I
didn’t like it or how to fix it and so I
met with some friends of mine and the
Steve Jobs movie out to the first one
with Ashley Kutcher had a big impact on
me um and then I just started writing
down a list of different ideas that I
liked and believed was one of them but i
thought it’s too short like believe is
too what does that mean you know you
know so i had to be more specific and i
get back the next day and i like i like
believe more like people but it’s got to
be longers like I believe
when entrepreneurs or believe in your
dreams okay and then the more I didn’t
stop to it like I don’t like any of
those things and that just settle down
and believe um and I so I’m sure with
the right coach or the right resources
that I didn’t have I could have got
there faster um but I just gave everyone
everyone building a personal brand needs
a tagline I don’t you know I think I
think I see when you say tagline what
what I think of is like a marketing
positioning statement is like a external
thing for people to understand what
you’re about and I think it helps I
think having a website helps I think how
many YouTube channel helps I think
having Twitter helps I think you know
all of these things can help at the core
though what you should start with is not
not see the world from an external like
how people going to see me but how do
you see yourself yeah it starts inside
what’s the value that you most believe
in and then you can create that through
a tagline through a YouTube channel
through a website through all these
different mechanisms so as a tagline
important yes because you want you want
people to be able to talk about you in
an easy way but yeah what people say oh
he’s the guy to go do for motivation and
strategies for entrepreneurs it’s like
this huge mouthful that nobody’s ever
gonna stay and so you know you want a
message that is easy for people to talk
about um but at the core of it i think
is even more important because it
doesn’t just influence your value
doesn’t just influence your your tagline
but it influences every decision that
you make in your business yeah okay
brilliant and if someone’s thinking you
know I can’t do it because I’m new and
his people like Evan out there who’s
been doing it for years and I can never
run a staff build a successful Tesla
brand online i’m too far behind what
would you say to them and you would say
probably believe right ah it’s actually
part of it i think i think what helps is
to a couple things one do it because you
want to do it enjoy the creation not the
result so as an example i will throw
away more things than most people make
so you know as an example
work with sage on a as a client I
designed a series of ads for them that
were visionary that I love that I think
they should run with but they never will
I know they will never run with it I
knew going in that they would never use
this but I still spent you know two or
three hours making them yeah because it
was an itch like I had to make it
because maybe they learn something in
the prostate was a little bit of
education but it was for me to create it
it was in my head I’m driving home from
taking my parents to the airport I had
to make it and so it’s it’s enjoying the
process of doing it not just I’m not
going to be happy until i reach a
billion entreprenuer you know it’s never
going to be there ah so that I think is
important you’re doing it because you
love to do it that’s great sign that’s a
great journey the second thing is uh
don’t compare your start to somebody
else’s middle yeah you look back on my
channel if you look at my youtube
channel it’s I sucked at the start I was
terrible it’s bad it’s really really
really bad it took me seven hundred
videos until I wasn’t embarrassed by
myself I couldn’t watch my own videos
back I was embarrassing oh look at that
so bad it’s so bad and how do you keep
you know people struggle to keep going
right that’s the point at which makes
people give up yeah they listening oh
I’ve got the cringe I’m a mage them far
embarrass myself I give up and they
throw their toys out the pram how did
you keep going through one of that one
because I knew the pasta way I enjoyed
it right one is I enjoyed it if you
don’t enjoy it how you’re not going to
make so I’ve made three thousand videos
now but you know you’re not going to
enjoy making seven hundred videos if all
your focus on is I want to be a
superstar on it be well no and I want
people to know my name that’s not enough
to get you through all the crap that you
have to go through yeah enjoy the
process of building it and so I’d like
make it even though I was embarrassed by
myself I couldn’t watch them back I like
the process of doing it and I focus on
being better than I was the day before
so why not my sucked and then boo great
at seven
right like there was a it was a process
to get better and better and better
every time and uh it took me thirteen
hundred videos until I motivated myself
like I watched a video like wow though
it was good you know 1300 videos 0 and
seven hundred just to not be embarrassed
and so I see people who are maybe like
five videos in yeah and they’re like oh
I’m so bad look at how bad I am and and
if i show you my fifth video you’re way
better than I was five videos in like
way better and they give up because they
don’t love it enough and so those two
things like you’re enjoying the process
and to your focus on getting better
every day and stop comparing yourself to
your start that somebody else’s middle
as there’s always somebody better than
you and if all you’re looking at is it’s
great to use them as inspiration and
ideas and motivation but that the
downside is like oh I can never be you
know if I look up and in the speaking
world you know maybe I look at Les Brown
i love Les Brown I can never be like Les
Brown so now I’m going to stop speaking
no I’m going to find I’m going to be the
best Evan caramel I can be and I can
take some of that from Les Brown and
from from other people and as long as I
feel like if you feel like you’re
growing you’re gonna be happy you’re
gonna keep going the minute you feel
like you’re not growing or learning
anymore it’s over you’re gonna you lose
your passion you don’t want to do it
anymore yeah or every nice pretty and
thank you so much do you think people
would ask any questions yeah so we’ve
got come out I know we’re kind of tied
on the time but let’s get the ammo who
wrote in the say he’s from London so
this is London in the house um 15 years
old asking how do I find a good mentor
how’d you find a good mentor what does
come out what to do can he access ah
come out if you want to run away again
ma are you publish dance they 7 you made
more than me about how to fundamental
both answer that’s little both doing
okay well I’ve always look for mentors
who I think I kind of like me but where
I want to be so I hadn’t meant to wet
when I was running a previous and my
previous online business which is a
press agency here in London I had a
mental he was 10 years old the knee and
had three kids and had an amazing house
and had a swimming pool and I thought
that’s the right sort of mental for me
because it’s someone I can look to is
where I’d like to be ten years in the
future so I always think it’s important
to be invented by someone who seems like
you but ahead yeah I love it and so he
wrote back to say technology and I asked
what kind of technology so we can get a
better sense but what I look for I mean
I echo that I think you want to find I
find knowledge that exists in other
people that you want to learn from and
part of it might be business so like
this purse is a great businessman and so
I want to take that from them or this
person you know has a great relationship
with with his wife and I love that too
and maybe he knows nothing about
business but I want to bring that and
learn from him yeah and so it’s finding
those people and then one reaching out
right like even if what we’re doing
right now you know latasha’s writing the
book she went some advice on how to be
how to build successful brand may be
part of his her curiosity to to build
her own brain and she reached out to me
and other people and it’s gotten some
greedy ass on how to do it right a lot
of people are willing to help and give
feedback and advice if you reach out
yeah that’s training the second point i
would add on that is i benefited a lot
from aspirational mentors to people that
that i’ve never met and never will meet
some of them are dead but I’ve learned a
lot from them and so you know I learned
a lot from steve jobs will never meet I
learned a lot from Richard Branson who I
have not met yet my favorite
entrepreneur is AP Giannini who most
people haven’t heard of and I learned a
lot from him I learned from all Disney
you know I learned from yeah I think
that’s true and I think that’s why I’m
ticklish come out you know teenager it
might be you know he might I don’t know
he might have to go through his school
or something to find and fundamental but
as always there’s so many bits like my
butcher there is packed with success
purrs and stories of entrepreneurs and
those the books that I’ve read since
2008 you know the whole time I was
building my previous business and now
said those are always pretty available
and really readable and great fun and
really inspirational yeah I think a lot
of people I appreciate your mentor super
helpful super important but don’t feel
like well there’s nobody in my city who
you know it could be a good mentors
nobody my family who could mentor me I
don’t know who to reach out to and then
let that stop your search because
there’s a lot of great information in
books or on YouTube videos or articles
or in documentaries or in magazines that
you can learn from and surround yourself
with that and pull from them Bill Gates
save my business even though I’ve never
met him because how he built Microsoft
was a model that I used to build my
software company up from nothing and so
like I owe a lot of credit to him even
though he has no idea who I am it’s a
he’s my mentor he might that I believe
too he needs some belief but um yeah so
I love the idea of traditional mentors
definitely very helpful but it also
encourage you to look at aspirational
mentors like random it yet cool with you
on that um I know we’re living over I
gotta hop onto another call thank you
guys so much for watching Natasha fact
for people to find out more about you
and the book which isn’t out yet but
what’s the best way to do that okay my
website Natasha Courtney Smith calm and
the book is already available for
pre-order on amazon is called the
million-dollar blog it’s being published
according to amazon September the 27
this year important is n a wire at the
angle to annoy ene why I’ll put the link
to her site in the description so you
guys can just take on pace to get there
Natasha thank you so much no worries
great sushi thank you so much thank you
guys for watching and continue to
believe and we’ll see you soon
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