God created this planet he created of
several species now if you’re an atheist
it’s okay call it the force let me just
say God for now said I’ve said God the
forest god the forest let’s just say God
right now God creates a planet Earth and
first of all he creates which a lot of
people and different organizations want
a perfect social economic world where
everything is free you don’t worry about
a thing you’re taking care of there’s no
extra imagination necessary cuz all
gonna be given to you so he creates the
oyster eases oyster I’m giving you a
free house to live in I’m calling it a
shell I’m gonna put at the bottom of the
ocean to protect you from your enemies
you have food clothing all the foods you
want protection everything you want the
perfectly taken care of while you’re in
your measly little life as an oyster but
you’re not gonna go anywhere you stay
there at the bottom the ocean but you’re
totally got your free food free clothing
for everyone
then God created something called the
Eagle Eagle whole different species
eagle you want a house you go out and
build it take the top of a mountain take
the top of a tree go out and build your
own house you want some food to eat no
problem go out there and find it eagle
and the eagle flies through miles in the
winter time of rain sleet snow and wind
just to feed its young did you know the
Eagle fails 95% of the time a total
failure it’s so big and cumbersome that
when it comes to pond its prey
they’re wild they should off in a
different direction and it misses 5% of
the time it succeeds and what does
succeed to do it succeeded to be the
strongest bird in the sky the only one
that we know of anywhere in the world
that could fly into the thermals of a
hurricane and ride them to have fun now
the Eagle unlike the oyster can go any
where it wants anywhere it wants
yeah Gamble’s it does is on its own but
it goes wherever it wants now that Eagle
and not the oyster is the emblem of a
mare
and also on the flag of many many
countries you wouldn’t be in this room
right now if you weren’t Eagles don’t
only imagine start doing it thank you
people attitude has been called the most
important word in any language in the
world because it’s our attitude toward
our world toward all the people in it
that will determine the world’s attitude
and all the people’s attitude toward us
it’s a simple thing most of us don’t but
we tend to forget it
people will react to us according to our
attitude and our attitude is the
greatest gift we can be given you know
the little creatures of the world were
given a wonderful gift by Mother Nature
called protective coloring in which they
can blend into the background without
being seen but man was not given this
great gift because man was given an
incalculably greater money only man has
the godlike power to make his
surroundings change to fit him because
his environment will change as he
changes a man’s environment is a
merciless mirror of him as a human being
and if he thinks his environment could
stand a little improvement all he has to
do is improve and his environment will
improve to reflect the changing man
essentially and I would say this to
anybody is that you know it’s really
it’s easy to to embrace hopelessness
when things seem insurmountable and yet
it’s it’s actually just a matter of time
until all the elements come together for
things to be alright I mean I believe
that you know most difficult situations
will resolve themselves if you are
persistent and if you don’t if you don’t
give up entirely and that’s what I never
did I never gave up so to me I am I was
up outside running in the freezing cold
it is currently 9 p.m. 9 o’clock at
night tomorrow morning I also have to
get up at 5:30 in the morning but I
didn’t shoot a vlog today I didn’t shoot
a video which is fine taking days off is
fine but I shot this morning which meant
I started something so if I didn’t do a
vlog today it would have meant starting
something
and not finishing something and in my
book that’s not okay are you looking to
instigate a change in your life there’s
no better or worse time than right now
hey I understand change is scary with
the status quo you know what you’ve got
and you shake things up there’s no
telling what you might end up with but
two of the things that are true about
change one it’s absolutely necessary for
first of all and two is gonna happen
either you could pick the time to
instigate the change you want or the
change and the time will pick you so if
you happen to be one of those people
who’s standing on the sidelines of your
dreams waiting for that perfect moment
if you want to make that change but you
just don’t know if you’re ready this
life lesson is for you it’s time to stop
digging your potatoes and jump your
present or past results have absolutely
nothing to do with what’s gonna happen
from this point forward now that was the
point that really stand for it drilled
into my head you see I kept thinking
well gee I such a mess up you know I’d
done everything wrong up till now I’m 26
I’m broke I’m not happy everything was
he said every moment is a new moment we
shouldn’t condemn ourselves and he said
what you were yesterday you paid for it
what you are today you decide what
that’s exactly what true words say this
even in a creative state we sometimes
don’t understand that you know why
airplanes right up to today almost have
wings on them because birds have wings
birds fly they have wings it’s gonna get
a plane to fly you got to put wings on
it
do you know we’ve got planes flying
without wings today you know why never
did need wings but you see the thinking
was to a degree limited by precedent
birds fly with wings planes have to have
wings planes do not have to have wings
you’re creative if you can visualize it
you can do it it doesn’t matter what it
is that’s what he’ll said and in mind
can conceive and believe it can achieve
the nature of capitalism is that people
want to come in and take your capsules
perfectly understandable I mean if I’m
solving television sets or something
there’s going to be ten other people who
are gonna try and sell a better
television set if I have a restaurant
here in Omaha people are gonna try and
copy my menu and get more parking and
take my chef and so on so capitalism is
all about somebody coming and trying to
take the castle now what you need is you
need a castle that has some durable
competitive advantage some castle that
has a moat around it and that moat
that’s one of the best moats in many
respects is to be a low-cost producer
but sometimes the motors just having
more talent I mean if you’re the
heavyweight champion of the world you
keep knocking out people you’ve got a
competitive advantage as long as you can
keep doing it and it’s very profitable
if you’re the one that happens to be
able to do it if you can turn out great
motion pictures yeah I mean you know
Steven Spielberg I mean he he he’s a
fellow to bet on and and it has an
enormous economic value essentially the
police that you old about yourself about
your capabilities about money whether
you’ll believe that attract money to you
or that repel money but that you have
beliefs that allow you to move through
barriers and obstacles or beliefs that
cause you to shy away from Batteries and
obstacles and the beliefs that we have
really control our actions we don’t
typically go at things or do things that
we believe we’re not good at we don’t
take actions everything we’re gonna fail
we shy away and then of course we don’t
say that we’re scared we come up with a
story
so the sort of these negative these
limiting beliefs Institute it’s the gate
they’re telling the bull stories to
ourselves right and it holds us back
from success so the idea is that is to
understand what your horror limiting
beliefs are and then to actually break
those beliefs and you can do that’s not
that difficult to do it do it in a
seminar setting you break the limiting
beliefs and you essentially empower
somebody by upping them install their
own beliefs in themselves those your
beliefs are malleable you can change
them so the idea is to essentially
troph it your beliefs to serve you and
your outcomes in the case of
entrepreneurs stuff and money is not the
root of all evil that building the
business is possible and I can learn
whatever I need Nobles sort of beliefs
most of us under sold ourselves yeah had
a very deep level whether it be how much
passion we really could have in our
lives whether it be how vitally I
thought I could be angry and so what’s
happening is everyone has that including
me so I look for those coach I believe
who you are is who you spend time with
that the quality of our time yeah who
you spend time with us who you become
because who have you spent time with
affects your beliefs and your values and
your need for their love their attention
their significance will affect if I’m
gonna play tennis I play something worse
than I am on a regular basis I’m not
gonna get better right terrible your
skill sets are going to grow
significantly because of your desire to
connect and to play at that level so I
think I personally believe mentoring is
the biggest thing missing from our
society art of what I do in terms of my
foundations work is mentoring for kids
because you know people say well we
should do something about the values of
the family well that’s a nice discussion
but the thing you can do is a
relationship with a child where you just
care about them you don’t think into a
skilled person you have to be perfect
are you gonna be scare and be honest
transforms a child’s life and most
children today have more choices than
any time in human history and the least
amount of guidance that’s ever existed
and that’s why we have a crisis where we
have kids picking up guns and shooting
people so give me the Robbins solution I
agree with you a hundred percent so tell
me what it is that America should be
doing for his children and if it’s
mentoring how you go about it what’s
what’s the mechanism what’s the process
there’s lots of them I mean you could
use as an individual you can go out have
a lunch buddy you can take somebody and
say for the next six months I’m going to
take this child out twice a month for
lunch and just talk and maybe do a field
trip of fun my solutions I like to look
at systems I look at and say mentoring
will never
pervade the culture unless it’s a teen
mentoring because you can’t get enough
mentors there lots of kids that want
them and they can’t get them so team
mentoring will take it to scale angry
pissed off negative on resourceful state
you can’t do anything well you’ve got
one of those days for instance where
everything you’re doing you’re like I
can’t believe I said that I can’t
believe I did that I’m such a fool right
yeah that day we’ve all had that day
next day similar situation you’re like
wow you know that was me I did a really
great job right you were perfect so one
day you’re brilliant next day same
situation you’re brutal that’s not
talent that’s not ability that’s the
state that you’re in so the key to
success is not just a to have your
vision but to be able to manage the way
you feel in the moment now if you’re a
parent what’s the most resourceful state
patience if you’re a businessman looking
to make money on Wall Street it’s
probably certainty yeah more courage
because fear is the worst emotion of all
for being a traitor on Wall Street so
every business has different states that
you need to master now in most
businesses in matters of wealth is
straight three states that you need to
master you’re the trigger and a moment’s
notice and it’s easy to do once you
learn how we’re just going to teach
people okay and number one is certainty
to be certain about what you’re doing
the second one is clarity to be clear
it’s not to be overwhelmed with the
obvious will be overwhelmed and the
third is courage is to have a conviction
to know that you might not be right all
the time but you got to let fear stop
because if there’s one distinction that
between the wealthy people of the world
and the poor people of the world is that
wealthy people act in the face of fear
while poor people run away from favorite
we were forced in the beginning I wish I
could say we were geniuses and say we’re
gonna start our own company you know
that’s not what happened you know in the
beginning we went to every single label
and every single label shut the door on
us the genius thing that we did was we
didn’t give up
we didn’t say because these guys you
know we use that what do they know
approach you know we we didn’t give up
at that point I think that would you
know I was the genius thing we did we
start sounding our own CDs and we built
their own buzz and then the record
company came back to us so now we had a
different negotiation you know it was in
the same artists label relationship now
we retain ownership in our own company
and it was the best thing for us when I
was 8 years old I was delivering papers
door-to-door knocking on doors expanding
the paper out when I was 12 years old I
was shoveling driveways after snowstorms
in New York made 20 bucks a driveway
after a big
storm I hit it big for the first time
when I was 16 selling Isis on the beach
blanket – blanket the blanket night by
that’s how it started and after that I
was hiring people to come work a little
I’d 12 year old kids selling puka shell
necklaces for my mother was buttering
bagels in the morning and that was
really the way I always was was you know
moving towards life yeah if you’re
convinced that you’re going to fail or
fall or get hurt that will come to
fruition because that’s what you’re
visualizing I never vision you know I
was willing to get hurt along the way
but I didn’t visualize myself getting
hurt along the way and I think that’s
what that’s what stops a lot of people
and that’s really what separates a lot
of people from from being world
champions are from being as good as they
can because they they stop at some point
saying oh no I I am not capable of this
or I’ll probably get hurt doing this and
if you approach anything with that
hesitation you’re gonna fail I always
approached it like this is going to work
I’m going to figure this out
even if it takes me hundreds of attempts
and I wasn’t you know the the idea of
falling getting back up again that
didn’t really bother me at all choose
something that you do that you love that
you’re passionate about and that’s like
a cliche but it’s true you know there’s
many many ways to make money in this
world this it’s easy to get rich it’s
not quite so easy it’s one of the
best-kept secrets in the world that it’s
easy to make a lot of money but you can
make money in ways that you know are
easy and fun it’s part of your system
price is lucrative fun right and you can
make money in ways that are a real pain
in the ass but it’s hard work it doesn’t
that inspires so number one is choose
something that’s gonna feed your spirits
and feed your soul inspire you I got on
stage the very first time when I was
eight years old I was brilliant then I
got on stage again four years later when
I was 12
brilliant again so by the time I was 13
it was pretty much a foregone conclusion
and everybody else is mine
teachers parents that acting was gonna
I hadn’t like made a conscious decision
I’m going to be an actor I don’t think
you do I think you just that’s what you
do every Jim had a set way of doing
things don’t do it this way do it that
way so that was just a normal thing that
I talked I thought just people just have
their own set way and you must do it
that way
you must stand this way you must kick
this way you must punch this way but
with John when I went to John I met
Michael John cabinet a straight black
stream it wasn’t like that he had a more
open mind and he encouraged different
movements and I’d never experienced that
before I’ve never heard a coach say that
to me before
and that’s took my agent I thought to
myself you know this guy is thinking
outside the box you know I mean that he
has a vision that everything works and
and he he encourages every movement
because ultimately there is a time and a
place for every single move so I just
hot
I just near one when I met John and I
when he spoke it made complete sense to
me and that was the I stuck with him and
he stuck with me and the rest is history
we all failed we’ve all failed like
their black eye
my parents haven’t been killed my child
I mean there’s people that have their
children die like could you imagine like
the I feel like I’m like listen
unfortunately or fortunately depends on
how one wants to look at it I’m a pretty
optimistic guy I lost three of my four
grandparents before I was really before
I knew them two before I was born in one
very early on like so you know it’s easy
for me to be happy
I’m like in the right order the health
and well-being of my family and there’s
nothing even remotely close to that not
even women not even remotely
people have gotten three much worse this
is why I’m trying to recall our
grandparents and our great-grandparents
people were persecuted and killed like I
just we do not have real headaches you
know I don’t know why I have this highly
emotional and then completely
unemotional part of me but I mix them
together to create the balance and
that’s what works for me so of course
there’s nothing that I couldn’t get up
from like every other human ever besides
somebody who now lives in some weird
cave that we don’t know about you know
what I mean we were strongest we’re
really strong we’re just being sold that
we’re not because there’s a lot of money
a lot of money and telling us that we’re
not pretty enough thin enough smart
enough good enough that I want to tell
you your basco do she say in front of a
competition because there’s two ways in
this industry you you move with it or it
moves you and I’ve seen so many sad
stories across the decade where chefs
have just got lazy got lazy given up and
lost that hunger to be competitive
because it’s the best job in the world
that’s not really a job it’s a passion
because when you’re rubbing shoulders
and here we are now ten years later and
I’ve got a restaurant next door to Jamie
Oliver’s and we’re both literally two
meters apart phenomenal chef
and we keep each other on our toes so
that’s exciting for me in my mind as a
young guy I wanted to become world-class
as something I just had to find out what
that something was going to be and the
very first time that I walked into a
Wall Street trading room I knew this is
it the ticker tape is rolling
the phones are ringing off the hook
people are screaming and shouting out
orders bodies are flying all over the
place and will look like chaos to
anybody else I could see the natural
rhythm in it it was like I was reading a
sheet of music and I knew this is where
I’m supposed to be I kept coming back I
wore one branch manager down to the
point that he says to me Gardner based
on persistence alone we go give you a
shot man I quit my job that was all I
wanted I went home and I told my ex you
know what you said I couldn’t do it but
family comes first
my child always came first
if you’ve managed your relationships
properly the business presentation
you’re so concerned about the big
conference call it that cannot happen
without you on the phone all those
things can be rescheduled but your son
is gonna have one first baseball game
your daughter’s going to have one first
dance recital and you’ve gotta be there
in a tie family wins and when I talk
about standards when I talk about you
know shoulds versus mus think about your
own life I know there have been areas in
your life where some point in time you
just shift it and you raise the standard
in your life changed because whatever
people have their identity attached to
they live we live who we believe we are
that’s just how it works it’s just kind
of like I give an example look at your
physical body your physical body today
is an absolute reflection of only one
thing
not your goals not your desires but your
standards
the identity you have for yourself if
your standard is you’re an athlete then
there’s a certain amount of strength a
muscle tone and energy that’s available
in your body on a regular basis because
that’s who you are and so you do
whatever is necessary to maintain that
identity again the strongest force and
the human personalities this need to
stay consistent with how we define
ourselves because if you don’t know who
you are you would not act once you lock
in on that identity your brain finds a
way to keep you there if you say you
know man I’m overweight I’ve always been
overweight I’m big-boned and that’s the
story you got and you’re gonna always
find a way to get back there that’s
you’re settling point that’s your
identity that’s where things walk in if
you see somebody who’s in really great
shape you ask him do you work out you
know the answer yes how often and
they’ll tell you three times four times
five times a week whatever in a seminar
last people who here works out at least
five days a week and I’m stand-up and
you look around that room and you know
that they work out five times a week as
you can see their body you don’t just
get a result without some kind of action
without some form of ritual ritual
meaning actions you do consistently now
do you think you knows people that are
out there working out five days a week
do they have more time than you do or I
have for anybody else of course not
is that a wife less busy of course not
it’s just a must for them they must work
out that way and they’ve made that
turning their life changed so I’m not
saying you have to work out five days a
week I’m just saying whatever you really
want once don’t get met consistently
standards do whatever you identify this
is Who I am and so it’s not so much
about changing your identity as this
expanding it you know deciding that you
know instead of your goals to lose 10
pounds which is not compelling what if
your vision was to get back to my
fighting weight you know this this year
this month this next 90 days I’m gonna
transform my body I’m gonna take on a
new challenge I’m gonna find some
technique or strategy there’s a million
of them that can reframe myself where I
want to feel a younger stronger more
vibrant than ever before here’s my
reasons because I want the energy to
really make my life work because it’s
tough out there and I want to be school
than they’ve ever been before I was
going for the mirror if I’m naked not
you know want to laugh I won’t look
there and take a good look and go yeah
I’m proud of whatever I see there
whatever it takes something’s gonna make
you laugh smile something that’s gonna
tease yourself but something’s gonna
move you to another level if you
identify yourself in a new way and you
own that every day and that becomes the
staredown you live you’ll find the way
to make that standard real money is the
same way think about it doesn’t matter
what’s happening quote-unquote in the
marketplace people that make money find
a way to make money no matter what don’t
they I mean most people’s standard is to
pay their bills so that’s what most
people find a way to do even when
economic times get tough most people if
that’s their absolute standard to find a
way some people’s standard is pay their
bills and most of the time and so most
of the time they do some people standard
is not just to pay their bills but to
take care of their family and maybe even
some of their friends and they find a
way in fact you know if some people may
be in a family where if they don’t have
enough money they barely have money to
pay their bills
they work through guts out and then
somebody their mother their father or
somebody else their sister gets ill and
there’s not enough money to take care of
it nobody else has money in family they
don’t either but they find a way to get
that money to take care of their mother
or father don’t they and pay their bills
they never could do it before why the
situation made them raise their own
standard and not everybody does that
somebody else in the family might have
money and still don’t take care of their
mother it all comes down to the inner
game my friends changing your life is a
change in the inner game the outside
world you can’t control but you have
absolute control over this one if you
learn that dynamics of what shapes you
an identity is one of those simple clear
fundamental basics that if you start to
shift it everything else will shift in
your life as well some people by the way
have to have more than enough money to
do what they want when they want where
they want with whomever they want
contribute the way they want if that’s
there must they find a way I know that
sounds overly simplistic but it’s true
now somebody once said you can take all
the money in the world out of the hands
of everybody out of all the wealthy
people in the world who are really
successful giving other people it
wouldn’t take too long those people have
it back in their hands it’s not because
they’re manipulates
they have a standard some are
manipulative me wrong but they’ve got a
standard of what they’re gonna find a
way to make happen I’m just simply
saying to you take those three magic
words and live them raise your standard
but that little yellow dot on the screen
represent your level of awareness this
represents your level of awareness this
is what you’re aware of now everything
you’ve got in your life everything your
relationships your money everything is
an expression of your own level of
awareness see people that are in fifty
thousand a year not earning fifty
because they want 50 people are earning
50 because they’re not aware of how to
earn 150 people that are suffering from
headaches they’re not suffering
headaches because they want to suffer
from headaches they’re suffering from
headaches because they’re not aware of
how to eliminate the headache it’s their
head they made it 8 they can make it
stop so you see it’s awareness where
after now think of this if that little
dot represents our awareness and it’s
responsible for everything we’ve got in
life just think of how your life could
change if we magnify it just a little
bit I mean everything would start to
change our relationships would change we
would be healthier we would live in
healthier bodies we would know more
people we’d earn more money we’d be able
to do more interesting things and if we
just increased it a little bit more
everything starts to shift well I’ve
been living this way now for 40 years it
absolutely fascinating I celebrated my
70th birthday last week I got more
energy than most people 20 I have
absolutely no intentions of slowing down
people said say you should slow down
that’s a bunch of crap
we should speed up we’ve got more power
yet you know the most erudite scientists
alive can’t even guess at what you and I
are capable of doing no one knows what
we’re capable of all the powers on the
present that’s within you within me slow
down we’re just starting to warm up what
we want to do is calm down you can go
out warp speed and stay very healthy if
you stay relaxed and that’s really the
secret you know just imagine we expand
our awareness a little more do you know
what this program is doing for you today
it’s expanding your awareness that’s
what the program is all about every time
you come every time you come to one of
these programs your awareness is widened
your world starts to change you think oh
yeah that’s pretty interesting and it
just keeps getting bigger and bigger and
bigger our awareness keeps changing you
know that no one knows how much money
you’re capable of earning there’s no one
can even guess at what you’re capable of
earning we want to become aware we’re
like we are because we’re not aware of
how to do it better we know how to do it
better every person in this room
intellectually knows how to do a better
job they’re doing everyone in the room
knows how to earn more than they’re
earning but they’re not doing it you see
having the knowledge is not the deal
having the knowledge I mean well I
remember when I was a kid schoolteachers
say to me Bob why’d you do that I’d say
I don’t know what do you mean you don’t
know you know better I know why did you
do I don’t know I was in the Navy every
commanding officer Proctor why did you
do that I don’t know sir what do you
mean you don’t know you know better I
know why’d you do it I don’t know you
see I didn’t know why I was doing things
do you know that we do things that we
don’t want to do it gives us results we
don’t want to get yet we do them anyway
you know what addiction is it’s never
getting enough of what you don’t want
again a lot of people are addicted to
results that they don’t want why do we
keep doing it
you see I think when we start to see
that that’s when we start to become
aware of how to take control over our
life and that’s really what we want to
do so do you see awareness is the big
deal we want to become aware of the
obvious opportunities that are available
to us we are surrounded by opportunity
there everywhere you go there is an
abundance there’s no shortage of
opportunity we can win and we can win in
a big way now when we lack awareness we
miss the opportunity I used to always
say that you know the trick is to be in
the right place at the right time
been in the right place at the right
time many times my life but I blew it
you know why I wasn’t aware that I was
in the right place of the right I had to
look back at it think of it there’s
something else it’s being aware that
you’re in the right place at the right
times not good enough you’ve got to be
aware that you’re in the right place at
the right time Chicken Soup for the Soul
was rejected by a hundred and forty four
publishers 144 publisher said we don’t
want to publish a collection of short
stories the title stupid Chicken Soup
for the Soul what does that mean people
don’t buy collections of short stories
there’s never been you know successful
chain of doing that so literally we
spent 14 months trying to find a
publisher and we’d go to New York with
our agent and eventually our agent gave
us the book back and said I can’t sell
this so we went to the National
booksellers Association convention down
in Anaheim we went from booth to booth
to booth for three days and there were
4,000 publishers represented there there
we go would you publish a book would you
publish a book would you publish my book
and we got no no no no no it was late on
the third day that a little publisher
from Florida after we’d gotten over a
hundred and forty-four rejections said
we’ll read it and then they said we said
well how many copies do you think we’ll
sell after they said yeah we’ll buy it a
couple weeks later he said we’ll publish
it
and we said they said well maybe 20,000
if we’re lucky and we said we our goal
is to sell a million and a half in a
year and a half
now have you ever told someone your
dream and had them laugh out loud at you
he laughed out loud now if we had given
up after a hundred publishers had said
no I wouldn’t be standing here today
you know wouldn’t have happened and so
you’ve got to be willing to persevere
because we didn’t take no see when the
world says no you say next let’s
practice that if I say no you say
absolutely there’s only five or six
billion people out there you can go and
ask right there’s over four thousand
publishers just here in the state of
California so what we have is this
endless possibility but you have to
persevere it’s as if the universe tests
our commitment and so today we have a
hundred and forty seven titles in print
we sold over 115 million copies
we’re in 47 languages and over a billion
dollars where the Chicken Soup for the
Soul books have been sold worldwide so
if you’re willing to decide what you
want believe it’s possible consciously
envision the future feel the feelings of
what it would feel like if you’d achieve
this goal you can have anything and then
you take action both obvious actions and inspired actions you can do anything
several species now if you’re an atheist
it’s okay call it the force let me just
say God for now said I’ve said God the
forest god the forest let’s just say God
right now God creates a planet Earth and
first of all he creates which a lot of
people and different organizations want
a perfect social economic world where
everything is free you don’t worry about
a thing you’re taking care of there’s no
extra imagination necessary cuz all
gonna be given to you so he creates the
oyster eases oyster I’m giving you a
free house to live in I’m calling it a
shell I’m gonna put at the bottom of the
ocean to protect you from your enemies
you have food clothing all the foods you
want protection everything you want the
perfectly taken care of while you’re in
your measly little life as an oyster but
you’re not gonna go anywhere you stay
there at the bottom the ocean but you’re
totally got your free food free clothing
for everyone
then God created something called the
Eagle Eagle whole different species
eagle you want a house you go out and
build it take the top of a mountain take
the top of a tree go out and build your
own house you want some food to eat no
problem go out there and find it eagle
and the eagle flies through miles in the
winter time of rain sleet snow and wind
just to feed its young did you know the
Eagle fails 95% of the time a total
failure it’s so big and cumbersome that
when it comes to pond its prey
they’re wild they should off in a
different direction and it misses 5% of
the time it succeeds and what does
succeed to do it succeeded to be the
strongest bird in the sky the only one
that we know of anywhere in the world
that could fly into the thermals of a
hurricane and ride them to have fun now
the Eagle unlike the oyster can go any
where it wants anywhere it wants
yeah Gamble’s it does is on its own but
it goes wherever it wants now that Eagle
and not the oyster is the emblem of a
mare
and also on the flag of many many
countries you wouldn’t be in this room
right now if you weren’t Eagles don’t
only imagine start doing it thank you
people attitude has been called the most
important word in any language in the
world because it’s our attitude toward
our world toward all the people in it
that will determine the world’s attitude
and all the people’s attitude toward us
it’s a simple thing most of us don’t but
we tend to forget it
people will react to us according to our
attitude and our attitude is the
greatest gift we can be given you know
the little creatures of the world were
given a wonderful gift by Mother Nature
called protective coloring in which they
can blend into the background without
being seen but man was not given this
great gift because man was given an
incalculably greater money only man has
the godlike power to make his
surroundings change to fit him because
his environment will change as he
changes a man’s environment is a
merciless mirror of him as a human being
and if he thinks his environment could
stand a little improvement all he has to
do is improve and his environment will
improve to reflect the changing man
essentially and I would say this to
anybody is that you know it’s really
it’s easy to to embrace hopelessness
when things seem insurmountable and yet
it’s it’s actually just a matter of time
until all the elements come together for
things to be alright I mean I believe
that you know most difficult situations
will resolve themselves if you are
persistent and if you don’t if you don’t
give up entirely and that’s what I never
did I never gave up so to me I am I was
up outside running in the freezing cold
it is currently 9 p.m. 9 o’clock at
night tomorrow morning I also have to
get up at 5:30 in the morning but I
didn’t shoot a vlog today I didn’t shoot
a video which is fine taking days off is
fine but I shot this morning which meant
I started something so if I didn’t do a
vlog today it would have meant starting
something
and not finishing something and in my
book that’s not okay are you looking to
instigate a change in your life there’s
no better or worse time than right now
hey I understand change is scary with
the status quo you know what you’ve got
and you shake things up there’s no
telling what you might end up with but
two of the things that are true about
change one it’s absolutely necessary for
first of all and two is gonna happen
either you could pick the time to
instigate the change you want or the
change and the time will pick you so if
you happen to be one of those people
who’s standing on the sidelines of your
dreams waiting for that perfect moment
if you want to make that change but you
just don’t know if you’re ready this
life lesson is for you it’s time to stop
digging your potatoes and jump your
present or past results have absolutely
nothing to do with what’s gonna happen
from this point forward now that was the
point that really stand for it drilled
into my head you see I kept thinking
well gee I such a mess up you know I’d
done everything wrong up till now I’m 26
I’m broke I’m not happy everything was
he said every moment is a new moment we
shouldn’t condemn ourselves and he said
what you were yesterday you paid for it
what you are today you decide what
that’s exactly what true words say this
even in a creative state we sometimes
don’t understand that you know why
airplanes right up to today almost have
wings on them because birds have wings
birds fly they have wings it’s gonna get
a plane to fly you got to put wings on
it
do you know we’ve got planes flying
without wings today you know why never
did need wings but you see the thinking
was to a degree limited by precedent
birds fly with wings planes have to have
wings planes do not have to have wings
you’re creative if you can visualize it
you can do it it doesn’t matter what it
is that’s what he’ll said and in mind
can conceive and believe it can achieve
the nature of capitalism is that people
want to come in and take your capsules
perfectly understandable I mean if I’m
solving television sets or something
there’s going to be ten other people who
are gonna try and sell a better
television set if I have a restaurant
here in Omaha people are gonna try and
copy my menu and get more parking and
take my chef and so on so capitalism is
all about somebody coming and trying to
take the castle now what you need is you
need a castle that has some durable
competitive advantage some castle that
has a moat around it and that moat
that’s one of the best moats in many
respects is to be a low-cost producer
but sometimes the motors just having
more talent I mean if you’re the
heavyweight champion of the world you
keep knocking out people you’ve got a
competitive advantage as long as you can
keep doing it and it’s very profitable
if you’re the one that happens to be
able to do it if you can turn out great
motion pictures yeah I mean you know
Steven Spielberg I mean he he he’s a
fellow to bet on and and it has an
enormous economic value essentially the
police that you old about yourself about
your capabilities about money whether
you’ll believe that attract money to you
or that repel money but that you have
beliefs that allow you to move through
barriers and obstacles or beliefs that
cause you to shy away from Batteries and
obstacles and the beliefs that we have
really control our actions we don’t
typically go at things or do things that
we believe we’re not good at we don’t
take actions everything we’re gonna fail
we shy away and then of course we don’t
say that we’re scared we come up with a
story
so the sort of these negative these
limiting beliefs Institute it’s the gate
they’re telling the bull stories to
ourselves right and it holds us back
from success so the idea is that is to
understand what your horror limiting
beliefs are and then to actually break
those beliefs and you can do that’s not
that difficult to do it do it in a
seminar setting you break the limiting
beliefs and you essentially empower
somebody by upping them install their
own beliefs in themselves those your
beliefs are malleable you can change
them so the idea is to essentially
troph it your beliefs to serve you and
your outcomes in the case of
entrepreneurs stuff and money is not the
root of all evil that building the
business is possible and I can learn
whatever I need Nobles sort of beliefs
most of us under sold ourselves yeah had
a very deep level whether it be how much
passion we really could have in our
lives whether it be how vitally I
thought I could be angry and so what’s
happening is everyone has that including
me so I look for those coach I believe
who you are is who you spend time with
that the quality of our time yeah who
you spend time with us who you become
because who have you spent time with
affects your beliefs and your values and
your need for their love their attention
their significance will affect if I’m
gonna play tennis I play something worse
than I am on a regular basis I’m not
gonna get better right terrible your
skill sets are going to grow
significantly because of your desire to
connect and to play at that level so I
think I personally believe mentoring is
the biggest thing missing from our
society art of what I do in terms of my
foundations work is mentoring for kids
because you know people say well we
should do something about the values of
the family well that’s a nice discussion
but the thing you can do is a
relationship with a child where you just
care about them you don’t think into a
skilled person you have to be perfect
are you gonna be scare and be honest
transforms a child’s life and most
children today have more choices than
any time in human history and the least
amount of guidance that’s ever existed
and that’s why we have a crisis where we
have kids picking up guns and shooting
people so give me the Robbins solution I
agree with you a hundred percent so tell
me what it is that America should be
doing for his children and if it’s
mentoring how you go about it what’s
what’s the mechanism what’s the process
there’s lots of them I mean you could
use as an individual you can go out have
a lunch buddy you can take somebody and
say for the next six months I’m going to
take this child out twice a month for
lunch and just talk and maybe do a field
trip of fun my solutions I like to look
at systems I look at and say mentoring
will never
pervade the culture unless it’s a teen
mentoring because you can’t get enough
mentors there lots of kids that want
them and they can’t get them so team
mentoring will take it to scale angry
pissed off negative on resourceful state
you can’t do anything well you’ve got
one of those days for instance where
everything you’re doing you’re like I
can’t believe I said that I can’t
believe I did that I’m such a fool right
yeah that day we’ve all had that day
next day similar situation you’re like
wow you know that was me I did a really
great job right you were perfect so one
day you’re brilliant next day same
situation you’re brutal that’s not
talent that’s not ability that’s the
state that you’re in so the key to
success is not just a to have your
vision but to be able to manage the way
you feel in the moment now if you’re a
parent what’s the most resourceful state
patience if you’re a businessman looking
to make money on Wall Street it’s
probably certainty yeah more courage
because fear is the worst emotion of all
for being a traitor on Wall Street so
every business has different states that
you need to master now in most
businesses in matters of wealth is
straight three states that you need to
master you’re the trigger and a moment’s
notice and it’s easy to do once you
learn how we’re just going to teach
people okay and number one is certainty
to be certain about what you’re doing
the second one is clarity to be clear
it’s not to be overwhelmed with the
obvious will be overwhelmed and the
third is courage is to have a conviction
to know that you might not be right all
the time but you got to let fear stop
because if there’s one distinction that
between the wealthy people of the world
and the poor people of the world is that
wealthy people act in the face of fear
while poor people run away from favorite
we were forced in the beginning I wish I
could say we were geniuses and say we’re
gonna start our own company you know
that’s not what happened you know in the
beginning we went to every single label
and every single label shut the door on
us the genius thing that we did was we
didn’t give up
we didn’t say because these guys you
know we use that what do they know
approach you know we we didn’t give up
at that point I think that would you
know I was the genius thing we did we
start sounding our own CDs and we built
their own buzz and then the record
company came back to us so now we had a
different negotiation you know it was in
the same artists label relationship now
we retain ownership in our own company
and it was the best thing for us when I
was 8 years old I was delivering papers
door-to-door knocking on doors expanding
the paper out when I was 12 years old I
was shoveling driveways after snowstorms
in New York made 20 bucks a driveway
after a big
storm I hit it big for the first time
when I was 16 selling Isis on the beach
blanket – blanket the blanket night by
that’s how it started and after that I
was hiring people to come work a little
I’d 12 year old kids selling puka shell
necklaces for my mother was buttering
bagels in the morning and that was
really the way I always was was you know
moving towards life yeah if you’re
convinced that you’re going to fail or
fall or get hurt that will come to
fruition because that’s what you’re
visualizing I never vision you know I
was willing to get hurt along the way
but I didn’t visualize myself getting
hurt along the way and I think that’s
what that’s what stops a lot of people
and that’s really what separates a lot
of people from from being world
champions are from being as good as they
can because they they stop at some point
saying oh no I I am not capable of this
or I’ll probably get hurt doing this and
if you approach anything with that
hesitation you’re gonna fail I always
approached it like this is going to work
I’m going to figure this out
even if it takes me hundreds of attempts
and I wasn’t you know the the idea of
falling getting back up again that
didn’t really bother me at all choose
something that you do that you love that
you’re passionate about and that’s like
a cliche but it’s true you know there’s
many many ways to make money in this
world this it’s easy to get rich it’s
not quite so easy it’s one of the
best-kept secrets in the world that it’s
easy to make a lot of money but you can
make money in ways that you know are
easy and fun it’s part of your system
price is lucrative fun right and you can
make money in ways that are a real pain
in the ass but it’s hard work it doesn’t
that inspires so number one is choose
something that’s gonna feed your spirits
and feed your soul inspire you I got on
stage the very first time when I was
eight years old I was brilliant then I
got on stage again four years later when
I was 12
brilliant again so by the time I was 13
it was pretty much a foregone conclusion
and everybody else is mine
teachers parents that acting was gonna
I hadn’t like made a conscious decision
I’m going to be an actor I don’t think
you do I think you just that’s what you
do every Jim had a set way of doing
things don’t do it this way do it that
way so that was just a normal thing that
I talked I thought just people just have
their own set way and you must do it
that way
you must stand this way you must kick
this way you must punch this way but
with John when I went to John I met
Michael John cabinet a straight black
stream it wasn’t like that he had a more
open mind and he encouraged different
movements and I’d never experienced that
before I’ve never heard a coach say that
to me before
and that’s took my agent I thought to
myself you know this guy is thinking
outside the box you know I mean that he
has a vision that everything works and
and he he encourages every movement
because ultimately there is a time and a
place for every single move so I just
hot
I just near one when I met John and I
when he spoke it made complete sense to
me and that was the I stuck with him and
he stuck with me and the rest is history
we all failed we’ve all failed like
their black eye
my parents haven’t been killed my child
I mean there’s people that have their
children die like could you imagine like
the I feel like I’m like listen
unfortunately or fortunately depends on
how one wants to look at it I’m a pretty
optimistic guy I lost three of my four
grandparents before I was really before
I knew them two before I was born in one
very early on like so you know it’s easy
for me to be happy
I’m like in the right order the health
and well-being of my family and there’s
nothing even remotely close to that not
even women not even remotely
people have gotten three much worse this
is why I’m trying to recall our
grandparents and our great-grandparents
people were persecuted and killed like I
just we do not have real headaches you
know I don’t know why I have this highly
emotional and then completely
unemotional part of me but I mix them
together to create the balance and
that’s what works for me so of course
there’s nothing that I couldn’t get up
from like every other human ever besides
somebody who now lives in some weird
cave that we don’t know about you know
what I mean we were strongest we’re
really strong we’re just being sold that
we’re not because there’s a lot of money
a lot of money and telling us that we’re
not pretty enough thin enough smart
enough good enough that I want to tell
you your basco do she say in front of a
competition because there’s two ways in
this industry you you move with it or it
moves you and I’ve seen so many sad
stories across the decade where chefs
have just got lazy got lazy given up and
lost that hunger to be competitive
because it’s the best job in the world
that’s not really a job it’s a passion
because when you’re rubbing shoulders
and here we are now ten years later and
I’ve got a restaurant next door to Jamie
Oliver’s and we’re both literally two
meters apart phenomenal chef
and we keep each other on our toes so
that’s exciting for me in my mind as a
young guy I wanted to become world-class
as something I just had to find out what
that something was going to be and the
very first time that I walked into a
Wall Street trading room I knew this is
it the ticker tape is rolling
the phones are ringing off the hook
people are screaming and shouting out
orders bodies are flying all over the
place and will look like chaos to
anybody else I could see the natural
rhythm in it it was like I was reading a
sheet of music and I knew this is where
I’m supposed to be I kept coming back I
wore one branch manager down to the
point that he says to me Gardner based
on persistence alone we go give you a
shot man I quit my job that was all I
wanted I went home and I told my ex you
know what you said I couldn’t do it but
family comes first
my child always came first
if you’ve managed your relationships
properly the business presentation
you’re so concerned about the big
conference call it that cannot happen
without you on the phone all those
things can be rescheduled but your son
is gonna have one first baseball game
your daughter’s going to have one first
dance recital and you’ve gotta be there
in a tie family wins and when I talk
about standards when I talk about you
know shoulds versus mus think about your
own life I know there have been areas in
your life where some point in time you
just shift it and you raise the standard
in your life changed because whatever
people have their identity attached to
they live we live who we believe we are
that’s just how it works it’s just kind
of like I give an example look at your
physical body your physical body today
is an absolute reflection of only one
thing
not your goals not your desires but your
standards
the identity you have for yourself if
your standard is you’re an athlete then
there’s a certain amount of strength a
muscle tone and energy that’s available
in your body on a regular basis because
that’s who you are and so you do
whatever is necessary to maintain that
identity again the strongest force and
the human personalities this need to
stay consistent with how we define
ourselves because if you don’t know who
you are you would not act once you lock
in on that identity your brain finds a
way to keep you there if you say you
know man I’m overweight I’ve always been
overweight I’m big-boned and that’s the
story you got and you’re gonna always
find a way to get back there that’s
you’re settling point that’s your
identity that’s where things walk in if
you see somebody who’s in really great
shape you ask him do you work out you
know the answer yes how often and
they’ll tell you three times four times
five times a week whatever in a seminar
last people who here works out at least
five days a week and I’m stand-up and
you look around that room and you know
that they work out five times a week as
you can see their body you don’t just
get a result without some kind of action
without some form of ritual ritual
meaning actions you do consistently now
do you think you knows people that are
out there working out five days a week
do they have more time than you do or I
have for anybody else of course not
is that a wife less busy of course not
it’s just a must for them they must work
out that way and they’ve made that
turning their life changed so I’m not
saying you have to work out five days a
week I’m just saying whatever you really
want once don’t get met consistently
standards do whatever you identify this
is Who I am and so it’s not so much
about changing your identity as this
expanding it you know deciding that you
know instead of your goals to lose 10
pounds which is not compelling what if
your vision was to get back to my
fighting weight you know this this year
this month this next 90 days I’m gonna
transform my body I’m gonna take on a
new challenge I’m gonna find some
technique or strategy there’s a million
of them that can reframe myself where I
want to feel a younger stronger more
vibrant than ever before here’s my
reasons because I want the energy to
really make my life work because it’s
tough out there and I want to be school
than they’ve ever been before I was
going for the mirror if I’m naked not
you know want to laugh I won’t look
there and take a good look and go yeah
I’m proud of whatever I see there
whatever it takes something’s gonna make
you laugh smile something that’s gonna
tease yourself but something’s gonna
move you to another level if you
identify yourself in a new way and you
own that every day and that becomes the
staredown you live you’ll find the way
to make that standard real money is the
same way think about it doesn’t matter
what’s happening quote-unquote in the
marketplace people that make money find
a way to make money no matter what don’t
they I mean most people’s standard is to
pay their bills so that’s what most
people find a way to do even when
economic times get tough most people if
that’s their absolute standard to find a
way some people’s standard is pay their
bills and most of the time and so most
of the time they do some people standard
is not just to pay their bills but to
take care of their family and maybe even
some of their friends and they find a
way in fact you know if some people may
be in a family where if they don’t have
enough money they barely have money to
pay their bills
they work through guts out and then
somebody their mother their father or
somebody else their sister gets ill and
there’s not enough money to take care of
it nobody else has money in family they
don’t either but they find a way to get
that money to take care of their mother
or father don’t they and pay their bills
they never could do it before why the
situation made them raise their own
standard and not everybody does that
somebody else in the family might have
money and still don’t take care of their
mother it all comes down to the inner
game my friends changing your life is a
change in the inner game the outside
world you can’t control but you have
absolute control over this one if you
learn that dynamics of what shapes you
an identity is one of those simple clear
fundamental basics that if you start to
shift it everything else will shift in
your life as well some people by the way
have to have more than enough money to
do what they want when they want where
they want with whomever they want
contribute the way they want if that’s
there must they find a way I know that
sounds overly simplistic but it’s true
now somebody once said you can take all
the money in the world out of the hands
of everybody out of all the wealthy
people in the world who are really
successful giving other people it
wouldn’t take too long those people have
it back in their hands it’s not because
they’re manipulates
they have a standard some are
manipulative me wrong but they’ve got a
standard of what they’re gonna find a
way to make happen I’m just simply
saying to you take those three magic
words and live them raise your standard
but that little yellow dot on the screen
represent your level of awareness this
represents your level of awareness this
is what you’re aware of now everything
you’ve got in your life everything your
relationships your money everything is
an expression of your own level of
awareness see people that are in fifty
thousand a year not earning fifty
because they want 50 people are earning
50 because they’re not aware of how to
earn 150 people that are suffering from
headaches they’re not suffering
headaches because they want to suffer
from headaches they’re suffering from
headaches because they’re not aware of
how to eliminate the headache it’s their
head they made it 8 they can make it
stop so you see it’s awareness where
after now think of this if that little
dot represents our awareness and it’s
responsible for everything we’ve got in
life just think of how your life could
change if we magnify it just a little
bit I mean everything would start to
change our relationships would change we
would be healthier we would live in
healthier bodies we would know more
people we’d earn more money we’d be able
to do more interesting things and if we
just increased it a little bit more
everything starts to shift well I’ve
been living this way now for 40 years it
absolutely fascinating I celebrated my
70th birthday last week I got more
energy than most people 20 I have
absolutely no intentions of slowing down
people said say you should slow down
that’s a bunch of crap
we should speed up we’ve got more power
yet you know the most erudite scientists
alive can’t even guess at what you and I
are capable of doing no one knows what
we’re capable of all the powers on the
present that’s within you within me slow
down we’re just starting to warm up what
we want to do is calm down you can go
out warp speed and stay very healthy if
you stay relaxed and that’s really the
secret you know just imagine we expand
our awareness a little more do you know
what this program is doing for you today
it’s expanding your awareness that’s
what the program is all about every time
you come every time you come to one of
these programs your awareness is widened
your world starts to change you think oh
yeah that’s pretty interesting and it
just keeps getting bigger and bigger and
bigger our awareness keeps changing you
know that no one knows how much money
you’re capable of earning there’s no one
can even guess at what you’re capable of
earning we want to become aware we’re
like we are because we’re not aware of
how to do it better we know how to do it
better every person in this room
intellectually knows how to do a better
job they’re doing everyone in the room
knows how to earn more than they’re
earning but they’re not doing it you see
having the knowledge is not the deal
having the knowledge I mean well I
remember when I was a kid schoolteachers
say to me Bob why’d you do that I’d say
I don’t know what do you mean you don’t
know you know better I know why did you
do I don’t know I was in the Navy every
commanding officer Proctor why did you
do that I don’t know sir what do you
mean you don’t know you know better I
know why’d you do it I don’t know you
see I didn’t know why I was doing things
do you know that we do things that we
don’t want to do it gives us results we
don’t want to get yet we do them anyway
you know what addiction is it’s never
getting enough of what you don’t want
again a lot of people are addicted to
results that they don’t want why do we
keep doing it
you see I think when we start to see
that that’s when we start to become
aware of how to take control over our
life and that’s really what we want to
do so do you see awareness is the big
deal we want to become aware of the
obvious opportunities that are available
to us we are surrounded by opportunity
there everywhere you go there is an
abundance there’s no shortage of
opportunity we can win and we can win in
a big way now when we lack awareness we
miss the opportunity I used to always
say that you know the trick is to be in
the right place at the right time
been in the right place at the right
time many times my life but I blew it
you know why I wasn’t aware that I was
in the right place of the right I had to
look back at it think of it there’s
something else it’s being aware that
you’re in the right place at the right
times not good enough you’ve got to be
aware that you’re in the right place at
the right time Chicken Soup for the Soul
was rejected by a hundred and forty four
publishers 144 publisher said we don’t
want to publish a collection of short
stories the title stupid Chicken Soup
for the Soul what does that mean people
don’t buy collections of short stories
there’s never been you know successful
chain of doing that so literally we
spent 14 months trying to find a
publisher and we’d go to New York with
our agent and eventually our agent gave
us the book back and said I can’t sell
this so we went to the National
booksellers Association convention down
in Anaheim we went from booth to booth
to booth for three days and there were
4,000 publishers represented there there
we go would you publish a book would you
publish a book would you publish my book
and we got no no no no no it was late on
the third day that a little publisher
from Florida after we’d gotten over a
hundred and forty-four rejections said
we’ll read it and then they said we said
well how many copies do you think we’ll
sell after they said yeah we’ll buy it a
couple weeks later he said we’ll publish
it
and we said they said well maybe 20,000
if we’re lucky and we said we our goal
is to sell a million and a half in a
year and a half
now have you ever told someone your
dream and had them laugh out loud at you
he laughed out loud now if we had given
up after a hundred publishers had said
no I wouldn’t be standing here today
you know wouldn’t have happened and so
you’ve got to be willing to persevere
because we didn’t take no see when the
world says no you say next let’s
practice that if I say no you say
absolutely there’s only five or six
billion people out there you can go and
ask right there’s over four thousand
publishers just here in the state of
California so what we have is this
endless possibility but you have to
persevere it’s as if the universe tests
our commitment and so today we have a
hundred and forty seven titles in print
we sold over 115 million copies
we’re in 47 languages and over a billion
dollars where the Chicken Soup for the
Soul books have been sold worldwide so
if you’re willing to decide what you
want believe it’s possible consciously
envision the future feel the feelings of
what it would feel like if you’d achieve
this goal you can have anything and then
you take action both obvious actions and inspired actions you can do anything
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