know what motivates you and it’s
different for different people you might
not care about cars
you know you might like travel or
freedom from a nine-to-five job whatever
your thing is find out your mix I wish
the school system had taught us this you
know we learned so many things that we
don’t need in school you learn isosceles
triangles in the history of Mesopotamia
but what about how to be productive
overcome procrastination figure out what
motivates you for me it’s a mix of a
little bit of materialistic things some
non materialistic things like freedom
and travel ability to help other people
help my family help charities that mix
gets me out of bed every day and you got
to know yours life is very short
I see people going oh I’m 22 I only have
you know I have all the world in front
of it you don’t first of all tomorrow’s
not guaranteed but more importantly the
age with which people are starting to
become entrepreneurs I read there’s a
kid he made a nuclear power plant in San
Francisco he’s 17 years old
that’s your new competitor so increase
I got lucky I just stumbled and I was
one of the first people to ever use
online advertising I was in I think the
second month Google AdWords launched and
there was no YouTube videos there was no
Perry Marshall books there was there was
nothing you just kind of wasted money to
learn now we’re the most spoiled
generation everything this computer on
this phone iPhone 7 is more powerful
than the first rocket that put man on
the moon that cost billions of dollars
now we get that for under a thousand
bucks and people are still like I’m lost
yes your loss sit down and then open up
Safari and go how to do Google ads and
you’re gonna come up let’s see what I
come up with Adwords they have their own
tutorial word stream jump if I you got
some paid stuff then you have some free
stuff on HubSpot if you sit in a chair
Charlie Munger calls it assiduity put
your ass in a chair sit there and focus
without being you know the average
American right now the average first in
the world our attention span has dropped
to five seconds the sad news is the
average goldfish has six seconds we’re
now competing with goldfish and the
goldfish are winning so if you don’t
have assiduity to sit down breed there
is no solution for you you will always
be poor because you’ll always be beat by
somebody who’s willing to sit in the
chair is there a way for people to build
that discipline yes pain and that’s why
I’m not a big believer in delusion you
know you asked me one of the rewiring
things we have to do in this world I’ll
tell you one you ever heard this myth
everything happens for a reason so just
accept it
well there’s kinda truth to that if I
jump off a building and break my legs
yes everything happened for a reason
the reason was gravity like that’s why
you break your legs and physics legs
brittle concrete not brittle so yet but
people interpret everything happens for
a reason be like whoa I was meant to
learn from that thing and then BS read
Richard Dawkins The Selfish Gene one of
the most important books written in the
last century
he says organisms that only
through trial-and-error lose two
organisms that can learn through other
people’s at Rylander is anybody here we
got a little live audience anybody here
ever had to be hit by a car to learn to
look both ways I did it I kind of
learned from just somebody telling me
big car two tons velocity smash dead and
I now always look both ways so if you’re
myth is that the only way you’re gonna
learn is just through massive mistakes
in trial and error you have a read
Richard Dawkins book how does pain allow
somebody to get more disciplined okay so
going back to that myth of when you see
your life and anytime there should be
pain you go no no no no it was just how
was meant to be no look yourself in the
mirror sometimes and go you know why I’m
not happy it’s because I didn’t listen
ten years ago and I got in the wrong
career you know I’m not happy because I
married the wrong damn person it wasn’t
meant to happen yes everything happens
for a reason you made a bad choice but
it didn’t have to be that way and the
second you build up pain and this by the
way is not my opinion if you talk to
guys like dr. David buss top ten most
cited psychologist in history okay he’s
one of my main mentors he told me I said
to adults change like we do all this
self-help videos and podcasts I said am
I wasting my time he goes yeah kind of I
said why he said well after twenty five
it’s very hard to teach old dogs new
tricks by the way that’s why I’ve
changed most of my stuff targets people
18 to 25 that’s why I do snapchat and
all that because there’s hope for 18 to
25 volts now if you’re over 25 before
you get depressed he told me but I have
good news for you time I said what he
said adults learn through massive trauma
so you will learn you have to let in
some trauma into your life and that’s
rough but no pain no gain like if you
are 100 pounds overweight and you want
to be able to play basketball here’s my
news for you
everything happened for a reason you got
fat cause you ate too much and you
didn’t exercise so welcome to the gym in
the first year is gonna be hell but that
pain hopefully will reprogram your brain
at every time you want to eat that nasty
thing go wait I don’t want to go through
that pinion so I think one of the myths
of societies we won’t let pain in we
just excuse it all the way like nah that
was meant to happen
oh you wasted 20 years of life I married
the wrong person in the wrong career no
Tom it was Matt tap where’s the people
who go you’ve you’ve wasted 20 years and
you will never get it back you better go
in your room and cry and the truth is
you only learn as an adult unfortunately
most people can only change with massive
trauma need to practice remember before
the day comes you gotta practice you
cannot be standing at the free-throw
line playing professional basketball in
the seventh game of the NBA championship
and to hope right then you’re gonna be
practiced practice is too late Larry
Bird used to put the great basketball
player he used to shoot whatever a
thousand free-throws 8:00 in the morning
my friend Don ravine trains a lot of the
pro basketball players LeBron James he
trains he trains Durant
Kobe Chris Paul and he says these guys
are up when everybody else is sleeping
they’re practicing so everything you
want is gonna entail a good bit of
practice really only by one thing they
bind his stories that’s why Steve Jobs
and Apple did well people buy this story
of Apple it’s like this hipster company
that it’s not even what the company is
its the largest corporation in the world
that’s what it really is but they
position their story is like you know
hipster and artsy and all that and so
grit capital you got to ask yourself I
call it the brand story
what’s the brand story here what’s you
in the brand story has to stand out
that’s what I mean about who what where
when why who are we what are we doing
who what where where can you find us
when in the why in the last one is
important because why is like why you
should do business with us versus all
the other sources of capital and that’s
your the why is the most important part
and they’re all important but it’s the
most forgotten part you go to people’s
websites there is no why we’re different
and people just think of this tinder
dating when you’re flipping all you’re
doing is looking for differences if
imagine if every tinder profile was a
blank no picture and just said I’m a
male I am you know six foot tall I’m
this age I live in this city that’s raw
data you would never go on a date with
that person because why are you
different from the person they’re so
good tinder profiles differentiate so
then most of your website should be why
you’re different people get it you’re a
capital so you’re a fund or your or your
investing people with capital they get
that and they’ve heard of it but it’s
like what can you do for me lately
that’s what people care about what can
you do so like if people ask like ty
what’s you know what’s different about
you I can sit there’s different things I
can say but one of them is I’m a call I
didn’t go to college I grew up in a
mobile home I was born descent raised by
single mom I lived in a you know didn’t
inherit a business I went out and found
five mentors these are all unique
stories that people don’t hear every day
they assume if you’re doing well in
business that you went to Harvard
Business School or your parent you and
your dad had a business and then you
took it over that’s not my story by
telling you this this is how you figure
that out
it’s very simple I call it the waiter
waitress tests every restaurant you go
to every Starbucks barista every person
sitting next to you on the subway just
start talking and then you got to look
at their pupils body language tells you
a lot when people aren’t interested
they’ll kind of be like okay and they’ll
like look at their phone
but if they like turn and are like huh
and if they ask you questions that’s how
you really know smart if they’re like
well what do you mean by that like and
so tell different versions of the great
capital story or whoever’s listening
your company tell different versions be
like so I could for example the reason I
have this story that I’m telling you now
because I’ve tested different parts of
my life member your life has different
stories you can tell you can tell the
story when you’re eight nine ten eleven
twelve all the way up to your current
age so we all have 50 different stories
about ourselves you start talking to
every waiter or waitress you meet which
of and then you pay attention if they
always when you tell the story number
seventeen if they always go wait what
then use that as your main story that’s
called polling your audience you have to
pull the audience those entrepreneurs
are doing it in the 1980s business style
where they just tell people this is what
you better like about me you know the
world’s too competitive now you’ll fail
quickly that way so let that’s where
what that’s where Sam Walton was right
the customer’s always right as a group
not as an individual so if you talk to
your customers and 90% of them like
story be don’t tell story a yeah so you
got to get out there and talk to
strangers every business website is like
what’s the least human version of me
like how can I just make it so you don’t
have identify with me that’s my goal how
can you not identify with me that’s what
I’m gonna put on my homepage then
they’ll put on a little sub page about
us and then you can scroll down there’s
a little picture then if you click on
that 18 clicks later you find this
awesome story forget that good story
right on the front right here
increase your courage harden up a little
bit take a cold shower don’t always take
a warm shower acclimate your mind and
your body to doing things that are
harder you know one of my friends who’s
one of the most successful people in the
young startup but made a billion dollar
valuation on a company of five years
whenever we’re talking about new ideas
we’re gonna do next if I say oh that’s
gonna be easy why don’t we do that he
says time
there’s no money in what’s easy focus on
these intangibles you know the ability
to have a ton of courage don’t have any
money start with sweat equity meaning go
work for somebody else use your time
energy to make them money
that’s what I did I’m here at Joel
Salatin my first mentors farm and he
said if you want to work for me you can
live in this little cabin and it didn’t
have a toilet but had a bucket so and it
had no heat or no water
this was my bed right here I had a bunk
beds because sometimes there’d be
another guy working and this was the
toilet the bucket I bet you can still
they changed the floor there was a hole
on the floor and a bucket was underneath
nightstand here and I put a cup of water
in it to drink and we sleep in sleeping
bags and when I woke up it was a always
an ice ice that’s how you know it’s cold
in the morning you reach over it’s like
the hole tingles at you you can’t start
out at the top you start out at the
bottom how the game goes the natural
order of things is you have to have a
map of success so think about you know
the olden days they used to bury
treasure and to find it they would have
a map and if you didn’t have that map
you could spend all the hard work all
the time all the effort all the labor
you wanted you never would find the
treasure and the school system failed us
let’s just face it elementary school
junior high high school I’m not saying
all schools bad but I’m saying there’s
things it didn’t teach us we didn’t
learn the proper tools and so we weren’t
given the map to success and that’s why
so many people are in debt and why so
many people are depressed and why so
many people have financial trouble and
so many people don’t know how to invest
their money it comes from
a lack of a map and I want to give you a
map and that’s part of why I’ve traveled
to 40 or 50 countries once I was
sleeping on that couch I found a mentor
Mike Stainback one thing led to another
I began Business Network and beginning
to travel I’ve been to you know New
Zealand in Japan and South America
Bolivia Chile Germany all these
countries around the world where I found
mentors who gave me a map they said here
talk here’s what worked for us I
remember being in Germany with a guy who
invited me and he was you know 30 years
older than me and he laid out how he
just told me we went on a walk back to
the hotel where I was staying
I was speaking doing a little business
talk there to his staff and he said town
I want to share with you what worked for
me I started at 12 years old and now I’m
70 years old and I want to show you what
worked for me Ty and I remember thinking
this guy’s giving me the map what if
they had given me that map when I was 18
years old in school life would have been
so much easier if you have the map
you’ll cut the learning curve motivation
is different than purpose I’ll give you
an example so if I say my purpose is to
get a million kids in the ghetto reading
books I do a lot of stuff with a reading
that’s kind of one of my things
that’s a purpose so that’s I like to
think of purpose as vision a vision is
relatively pointless because I’ve never
met a person successful or very or
unsuccessful who doesn’t have a vision
take your friend who never does anything
the laziest friend you have if you sit
down with them and you go what would you
like to accomplish in life they’ll tell
you they’ll talk for it just ask people
what they’ll do if they win the lottery
the one point what’s it at now hopefully
two billion dollars I read that if you
bought eighteen hundred tickets a week
since the time of Christ you still today
would not have good odds that you’d win
so
how 2008 that was at some professor at
USC put that out so everybody has a
vision for what they would do if they
won the lottery but not everybody’s the
motivation to get there so I think of a
GPS in my car I think of your purpose as
the end goal that you put in map quite
your Maps so you say I’m going to the
Grove in LA so you punch in a grove
that’s great but it’s pointless when
there’s no fuel in the car then it’s
just a dream so the question becomes
what is the fuel that motivates and
drives you so let’s say your thing is
status you see other people as status
and you’re like oh that’d be cool to
walk in the room and everybody
recognizes me and stuff like that well
didn’t allow yourself to go there when
you wake up in the morning you’re like
I’m gonna do XYZ because one day people
are gonna know my name and I don’t know
if my primary driver is status but as I
looked through my life there’s been
times when there’s absolute signs that
it was for example when I was left when
I was came back from the farm back to
the modern world from the Amish I went
to a night club in Raleigh North
Carolina I wish I had footage of this it
would be very funny because I went into
a night club it was the top night
somebody told me the best night club and
was this place called the office so I
knew nothing about night clubs I’d been
with the Amish okay no night clubs there
and I walk I just went alone a dude just
rolling up to a nightclub alone if you
don’t have our night clubs prestigious
one they’re not gonna let you in so I go
there and I’m kind of like okay there’s
ropes you know they’re letting all these
other people in and I’m like okay can I
go in and the dude just like he just
laughs he didn’t even say anything it
was like right and just and I remember
thinking oh one day I’m gonna own all
these clubs and I ended up basically
running that city’s nightlife at one
level so that’s what I’m saying that was
status I wasn’t like
ooh I wonder how much money they’re
making at this place mine was like I
didn’t like to be disrespected and I’ve
seen that over and over in my life so
now I just came to grips with it some
people are gonna like you thinking back
look at that person you know they care
about status everything you hear you
hear quotes all the time do not you know
we shouldn’t doesn’t matter who you are
and not a lot yeah a lot of those quotes
aren’t very accurate the status is
status is important you know and in
status is very very powerful
and if you use it for good it’s kind of
like Bill Gates
he’s clearly driven by money you do not
become the 17-time richest man in the
world without being hyper competitive
Paul Allen his business partner said the
two most competitive people I’ve met in
my life
Michael Jordan and Bill Gates and Bill
Gates
you better believe he cares about money
but yeah he’s turned and harnessed that
into the charity that’s in some ways
maybe done more good than all
governmental organizations for the last
hundred years so that’s why I say he’s
been able to pull it off and if each of
you could find your version of that for
some of you it’s like you pulled up in a
car and everybody laughed at you and you
know and you’re like one day I’m gonna
pull up in a nice car when I get out
this car people gonna look at me and be
like Bob’s here Susie’s here and in a
suit you don’t have to feel guilty for
it that’s my main thing as long and I
think I won’t have time to go through
this but as long as you start filling so
this is the selfish side we started
talking about as long as you start
filling up the unselfish side it will
offset the negative connotations that
if you don’t have haters you’re not
popping if you just start doing stuff
you start posting that person you
thought the friend goober like oh why
you got to show off what you got to show
off that’s the person that you kick out
of the circle
people should either be giving you
constructive criticism they don’t always
have to approve everything either
constructive or they should be nice you
don’t need anything else in that circle
you will make the average of the five
closest people to you that’s an old
saying guess your five closest friends
income is the average friend make it 30
to 40 and you’re making 50 so you’re the
best one in the group you don’t want to
be the best one in the bubble you want
this bubble to be full of people that
intimidate you all growth comes from
being intimidated if you’re always
feeling comfortable comfort comes from
being from status right you feel good
around your friends you know your status
with them you’re comfortable when you go
into a group you know if right now Elon
Musk
Mark Zuckerberg all these people walked
into this room and said come to dinner
with us we’re all gonna chat about
business I’m gonna share you you might
be like oh I don’t know what I’m gonna
you have to know what motivates you and
it’s different for different people you
might not care about cars
you know you might like travel or
freedom from a nine-to-five job whatever
your thing is find out your mix I wish
the school system had taught us this you
know we learned so many things that we
don’t need in school you learned
isosceles triangles in the history of
Mesopotamia but what about how to be
productive overcome procrastination
figure out what motivates you for me
it’s a mix of a little bit of
materialistic things some non
materialistic things like freedom and
travel ability to help other people help
my family help charities that mix gets
me out of bed every day and you got to
the thought that people argue with me on
this reading thing and people argue with
me about mentors no just use your own
gut feeling is that how you learn
English when you were 2 years old you
use your gut feeling to start
conjugating verbs no you learn from
other people you learn manners you learn
language you learn all things valuable
you learn to drive from another person
so it doesn’t it make sense you learn
life so books are just the mentors who
maybe are dead now you wanna learn about
Steve Jobs
he ain’t alive to teach you but you can
learn through accumulated wisdom and
that’s why trust me
I meet I very few powerful businessman
I’ve ever met
don’t read a lot Warren Buffett who I
think’s the best businessman by far in
the world because done see has 75
companies that he pretty much runs 200
billion in revenue he reads eight hours
a day
he reads 600 he said he slowed down in
his old age he only reads 500 pages a
day Bill Gates goes on reading vacations
Mark Zuckerberg just start started a
reading once a week book club on
Facebook and already got a couple
million fathers and now with audiobooks
there’s no excuse you got YouTube videos
let this thing run in the background
like you want to become like a
supercomputer you just download smart
crap from smart people and you pick and
choose like some people are liked I
don’t agree with everything you say I’m
like good I don’t agree with everything
I say like a year later I’m like wait I
was wrong I see people making fun of the
Kardashians I’m
you’re gonna make fun of the Kardashians
look Kylie Jenner the youngest
Kardashian in the last 18 months has
done four hundred million dollars in
revenue on lipstick kits and various
make up things with Kylie cosmetics put
that in perspective
Lauria maybelline massive brands it took
them fifty years as an organization with
thousands of employees to do a Kylie
Jenner did by herself at 20 at 18 you’re
gonna laugh at the Kardashians do you
have to agree with everything the
Kardashians know but like Abraham
Lincoln said I learned from everybody
even if sometimes it’s what not to do so
you can just go into the Kardashians
reverse-engineer their success go I like
this I like this I like this I don’t
like that then leave out what you don’t
he said the secret to advice I mean the
sacred to success is get hold of
something and hang on
just hang on if somebody wants it hang
on to it it’s worth as much to you as it
is to anybody who wants it I have to
think in the world now or everybody’s
idea of a business it’s a make a
business I’m gonna buy a piece of real
estate I want to flip it I’m gonna do it
one week later I’m gonna buy a stock and
short sale this guy had a completely
different approach get a hold of
something and hang on to it and if you
look at some of the most successful
people in the world they follow that
strategy Bill Gates gave up very little
shares in Microsoft he owned I think 60%
of it even at its peak he may have sold
since then but he got a hold of
something and didn’t didn’t let go and
he says and again that’s the opposite of
mentality and most people have Warren
Buffett has the same thing he buys
businesses that he would want to hold on
to forever you got to get good we talked
about this getting good at one thing but
this guy was saying I’ve heard this this
is a new member I said you got to create
voices in your head this is a voice this
Jack Simplot I want they even put on the
back of a grab a hole to something and
hang on if you don’t have something to
grab ahold of you better freak out and
find something to grab hold on it can be
an occupation it can be a movement you
can be a charity you can be a business
it can be an invention it could be a
piece of art but grab hold of something
and do not let go now make sure you grab
all of the right thing because it’s
grabbing the wrong thing you’re in for
some trouble but have some investment
don’t spend all your cash so that you
want a good deal comes up you have the
money to buy if you’re an artist if
you’re farmer if you’re a actor or
whatever you’re gonna need some cash
don’t spend the tow and get a hold of
something
I mind still running through all the
conversations I had with Arnold
Schwarzenegger last night in his kitchen
talked to him for about an hour’s one of
the greatest conversations I’ve ever had
and that’s one of the takeaways I think
big you know he told me he said he
always thought big he said don’t worry
about failure so much died how far can
you really fall we’re all only a few
feet from the ground and I was thinking
mentors you know he told me about his
mentor reg Park his first mentor and I
thought that’s what’s wrong in the world
that’s why it’s so easy to feel lost who
do we have guiding our way you know you
got to go out you have to find people
you have to find people who have done it
before who could shorten the path who
can keep you from failure he told me he
said don’t fail too much one of the
reasons he doesn’t procrastinate and can
think big he said is because he he at 20
years old won mr. Olympia so he said he
got used the success and he tasted
success and so you know make sure you
find some little wins in life don’t
always lose it’s a myth that you only
want to learn from mistakes what are you
learn from mistakes they don’t have to
be yours though people in the modern
world with all this convenience we have
the next thing you know all you’re doing
is just sitting around not accomplishing
anything you know go out conquer the
world conquer your fears think big it’s
all I could think you know he’s a big
dude strong but his life was big made
some mistakes made a lot of great
attempts and successes no single mom my
mom was a single mom all around us
family single moms people trying to put
food on their table working two three
jobs is the answer for them to just work
harder or is it to work smarter work
hard or work smart because they’re
different I’m always reminded of this
story that my mentor Alan nation told me
he said Ty and I don’t know if there’s a
true story but it gets the point across
there was a plane flying over South
America it crash-landed and it was full
of all these engineers all these hard
workers and the hard workers got out and
were so machetes and they all grabbed a
machete and they begin to hack their way
through the jungle
flurries of activity boy they were
working hard but they forgot something
don’t ever confuse flurries of activity
with accomplishment activity doesn’t
always equal achievement so they were
chopping through and luckily for them
one person got out of the plane instead
of working hard when ton climbed up a
big tree and looked out and surveyed the
landscape and yelled down to the group
and said hey guys you’re working hard
but you’re going the wrong direction
you’re going deeper into the jungle the
city for our escape is the other way you
see what’s move civilization forward is
not just hard work go to any hotel got
any restaurant the hardest-working
people there are working their ass off
and they’re still not getting ahead
there’s still not equality in pay
there’s still people making massive
amounts who don’t work nearly as hard as
the working-class know what’s gets you
ahead is leverage in fact it’s the exact
opposite what you want to do is how to
figure out how to work half the time and
get twice as much done so that you could
take a vacation so that you can in paint
a painting and have time some downtime
so you can go on vacation with your
family so you can just lay out on the
beach and just look at nature and enjoy
life you want to just grind yourself
into the ground go ahead but the people
that get ahead are not just grinders
they’re not the grind is necessary work
as necessary but it’s never a goal it’s
a necessity the goal is very different
the goal of life is not to breathe
breathing as a necessity the goal of
life is to enjoy your life to do
something important you breathe because
you must you work because you must but
you never say well you know what I you
know why I’m here is just a brief no
you’re not here just the work working
just knowing stuff makes you go up and
if you studies status and psychology
being stupid lowers you on the totem
pole I once went on a date with a girl
one of the most beautiful girls in Los
Angeles I’ll never forget I was in Santa
Monica I was at a restaurant and I was
like we were just talking I was like
yeah I got to go to Miami next week and
she goes Miami where is that I’ve heard
of it
and I was like oh my god this is
American
– she’s like Miami I’ve heard of that
she’s like is that Northern California
so would you do that no matter how you
look nobody respects somebody that’s
stupid does that make sense you don’t
have to be Albert Einstein but you can’t
be dumb and most people are dumb you
read 52 books a year I promise you your
status in other people’s eyes will go up
naturally without you trying it without
drives so for example narcissism is a
protection mechanism right so your mind
wants to tell you you’re amazing it
makes you its bitch you have to override
that and go you know what I’m not that
amazing so let me go learn from amazing
people do you have methods for people to
do that because I think that’s so
important so I tell people don’t trust
everything that your mind says certain
guys don’t buy into all of your emotions
just because you have an emotion doesn’t
mean you have to act in accordance with
that but how do you help people get over
that how do they overcome that I think
humans for the most part learn by
osmosis so it’s hard to lecture people
into success but what you could do is
you could inspire people to understand
this so for example if you could if
school system could find all the 14 year
olds and find out what they admire in
people right it’s the reason I showed
Lamborghinis Ferraris it’s got a lot of
young followers and you know what
19-year old guys like Lamborghinis and
Ferraris so I show that part of my life
because then they listen to the other
stuff so first you got to leave by
inspiration this has been proven over
you cannot pound stuff into people’s
brain people actually do the opposite
when parents tell their kids you got to
read nobody reads but if I show a
Lamborghini and Ferrari which is the
reward that people want and then people
go how do you get it I said see all
these books I read them and put it then
people I have more school kids reading
books I think than anyone in history I
don’t say that cocky I’m telling you it
astounds me because all I had to do was
put up a video with Lamborghinis all
right and so being the bitch of your own
brain the way you learn not to be the
easiest way is to be around people who
aren’t the bitch of their own brain like
Joel Salatin my first mentor I was lucky
enough right out of high school instead
of going to college I was with him at 19
and he is not a bitch of his brain he’s
a man of he wakes up
and he is life’s more like of duty he
knows his duty
and whether it’s hard or easy he plows
through it so every day for example when
you have breakfast to 6:00 in the
morning on a farm
he writes out an organized thing on what
he wants to do for the day when you’re
the bitch of your brain you go I’m just
gonna freewheel this day it’s very it’s
very hard to be organized we’re not dogs
aren’t organized you ever see your dog
organizing day so if you want to you can
either act on the animal side which is
just a wing life or you can operate from
a sense of logic and duty and so I
learned somewhat I’m not even as good as
Joel to not be the bitch my mind by just
being around for a while and so that’s
the best way find somebody that you look
at them and you go this is a person of
discipline motivation self motivation
they don’t need external motivation
they’re motivated from within and spend
all the time you can around get what you
want you have to deserve what you want
the world’s not yet a crazy enough place
to reward a whole bunch of undeserving
people and a lot of people think Oh
world’s not fair and that’s true a lot
of things in the world aren’t fair but I
will tell you this in general if you’re
good at something you will rise at the
top it might take a little while for
people to recognize your talent but most
people give up a year too early so at
the end of the day my philosophy is you
can be entitled you can expect things
you can just think you deserve them you
can be like hey you know and a lot of
people are like that in the model world
they’re too entitled or you can just go
out and say I will make it I will force
the universe to give me what I want you
know and that works with making money
that works about in every area of life
and every time my life doesn’t go as
expected it’s because I don’t really
the reason I talk about social is it
gives you something to focus on but let
me step back someone you can’t focus
because let’s just face it you know
social media makes money by making you
unfocused scientists have studied how
Facebook Instagram Twitter all of these
apps have created addictions and that’s
how why the people who own them are the
richest people in the world now I use
social media so I’m not gonna say don’t
use social media a little practical tip
for 2018 turn off all notifications on
my phone I don’t have one notification
on so if you have an iPhone go to
settings right here go scroll down and
notifications where’s my notifications
right there turn everything off look at
mine
show previews never off off every single
one is off okay because I’m not a sucker
I use social media but social media is
not gonna use me I look at my facebook
when I want to not what Mark Zuckerberg
wants me to dopamine is released by
these apps its literal physical
addictions created by these again you
can use social media but don’t let it
use you so just a little practical thing
turn off the damn social media
notifications and Sam won’t be there
you got to be reminded every time
someone deems you why are you too dumb
that you can’t remember that Instagram a
notification if you can’t remember it
that means it’s probably not important
so he’s a win-win situation you got more
time and less distraction so focus in
2018 I gave you the first thing to focus
on which is your social life you’re
gonna have to focus you know I don’t
know how to draw a horse very well but
I’ll just use a square with a head every
time I’m trying to draw people like
you’re horrible at drawing so I am
horrible so horse I used to have a horse
and they put these things on the side of
horses right here
they’re called blinders they don’t
really blind the horse but they the
horse can only see straight ahead and a
reason they do that is because when
you’re out on the road with a horse I
live with the Amish for two years if a
big car comes by and the horse sees that
out of the corner of their eye they get
scared and I actually knew a guy he was
driving along the side of a road there
was a cliff on the end that he didn’t
put the blinders on that horse to focus
the horse a big truck was coming the
horse saw and kind of went like that
inside oh no he didn’t die but he went
to run off the cliff got injured got
thrown off three four five six months
rehabilitating from their injury that’s
a good metaphor for people you need to
put your blinders on and focus straight
ahead for 2018 what do you want out of
2018 more money more happiness more time
more freedom focus that brain on that
thing you can’t be this is the average
person’s brain in one second they want
to focus on let’s say they’re trying to
improve their business well they also
think about oh I’ve got a DM oh okay
snapchat oh my mom’s calling me oh I
wonder if you know what happened on that
Game of Thrones episode focus it can be
as simple as for example make it time
when you check all your social media I
do it I check try to check out once a
day now I’m in the business of social
media so I do check a little more but my
personal side I try to wake up focus and
I just go through all my apps one by one
and get it out away 15 minutes you know
I I have a lot of social media followers
so it sometimes takes me a little longer
I got 13 million or something so I get a
lot of DMS but still I’m not gonna check
them all be real why just because you
know so if you got a thousand or two
thousand followers or whatever five
thousand I used to have a hundred
followers it took me ten seconds a day
and then I don’t need to check the
average person at work is checking their
email they said like 20 to 50 times an
hour
what a waste the life man don’t waste your life
different for different people you might
not care about cars
you know you might like travel or
freedom from a nine-to-five job whatever
your thing is find out your mix I wish
the school system had taught us this you
know we learned so many things that we
don’t need in school you learn isosceles
triangles in the history of Mesopotamia
but what about how to be productive
overcome procrastination figure out what
motivates you for me it’s a mix of a
little bit of materialistic things some
non materialistic things like freedom
and travel ability to help other people
help my family help charities that mix
gets me out of bed every day and you got
to know yours life is very short
I see people going oh I’m 22 I only have
you know I have all the world in front
of it you don’t first of all tomorrow’s
not guaranteed but more importantly the
age with which people are starting to
become entrepreneurs I read there’s a
kid he made a nuclear power plant in San
Francisco he’s 17 years old
that’s your new competitor so increase
I got lucky I just stumbled and I was
one of the first people to ever use
online advertising I was in I think the
second month Google AdWords launched and
there was no YouTube videos there was no
Perry Marshall books there was there was
nothing you just kind of wasted money to
learn now we’re the most spoiled
generation everything this computer on
this phone iPhone 7 is more powerful
than the first rocket that put man on
the moon that cost billions of dollars
now we get that for under a thousand
bucks and people are still like I’m lost
yes your loss sit down and then open up
Safari and go how to do Google ads and
you’re gonna come up let’s see what I
come up with Adwords they have their own
tutorial word stream jump if I you got
some paid stuff then you have some free
stuff on HubSpot if you sit in a chair
Charlie Munger calls it assiduity put
your ass in a chair sit there and focus
without being you know the average
American right now the average first in
the world our attention span has dropped
to five seconds the sad news is the
average goldfish has six seconds we’re
now competing with goldfish and the
goldfish are winning so if you don’t
have assiduity to sit down breed there
is no solution for you you will always
be poor because you’ll always be beat by
somebody who’s willing to sit in the
chair is there a way for people to build
that discipline yes pain and that’s why
I’m not a big believer in delusion you
know you asked me one of the rewiring
things we have to do in this world I’ll
tell you one you ever heard this myth
everything happens for a reason so just
accept it
well there’s kinda truth to that if I
jump off a building and break my legs
yes everything happened for a reason
the reason was gravity like that’s why
you break your legs and physics legs
brittle concrete not brittle so yet but
people interpret everything happens for
a reason be like whoa I was meant to
learn from that thing and then BS read
Richard Dawkins The Selfish Gene one of
the most important books written in the
last century
he says organisms that only
through trial-and-error lose two
organisms that can learn through other
people’s at Rylander is anybody here we
got a little live audience anybody here
ever had to be hit by a car to learn to
look both ways I did it I kind of
learned from just somebody telling me
big car two tons velocity smash dead and
I now always look both ways so if you’re
myth is that the only way you’re gonna
learn is just through massive mistakes
in trial and error you have a read
Richard Dawkins book how does pain allow
somebody to get more disciplined okay so
going back to that myth of when you see
your life and anytime there should be
pain you go no no no no it was just how
was meant to be no look yourself in the
mirror sometimes and go you know why I’m
not happy it’s because I didn’t listen
ten years ago and I got in the wrong
career you know I’m not happy because I
married the wrong damn person it wasn’t
meant to happen yes everything happens
for a reason you made a bad choice but
it didn’t have to be that way and the
second you build up pain and this by the
way is not my opinion if you talk to
guys like dr. David buss top ten most
cited psychologist in history okay he’s
one of my main mentors he told me I said
to adults change like we do all this
self-help videos and podcasts I said am
I wasting my time he goes yeah kind of I
said why he said well after twenty five
it’s very hard to teach old dogs new
tricks by the way that’s why I’ve
changed most of my stuff targets people
18 to 25 that’s why I do snapchat and
all that because there’s hope for 18 to
25 volts now if you’re over 25 before
you get depressed he told me but I have
good news for you time I said what he
said adults learn through massive trauma
so you will learn you have to let in
some trauma into your life and that’s
rough but no pain no gain like if you
are 100 pounds overweight and you want
to be able to play basketball here’s my
news for you
everything happened for a reason you got
fat cause you ate too much and you
didn’t exercise so welcome to the gym in
the first year is gonna be hell but that
pain hopefully will reprogram your brain
at every time you want to eat that nasty
thing go wait I don’t want to go through
that pinion so I think one of the myths
of societies we won’t let pain in we
just excuse it all the way like nah that
was meant to happen
oh you wasted 20 years of life I married
the wrong person in the wrong career no
Tom it was Matt tap where’s the people
who go you’ve you’ve wasted 20 years and
you will never get it back you better go
in your room and cry and the truth is
you only learn as an adult unfortunately
most people can only change with massive
trauma need to practice remember before
the day comes you gotta practice you
cannot be standing at the free-throw
line playing professional basketball in
the seventh game of the NBA championship
and to hope right then you’re gonna be
practiced practice is too late Larry
Bird used to put the great basketball
player he used to shoot whatever a
thousand free-throws 8:00 in the morning
my friend Don ravine trains a lot of the
pro basketball players LeBron James he
trains he trains Durant
Kobe Chris Paul and he says these guys
are up when everybody else is sleeping
they’re practicing so everything you
want is gonna entail a good bit of
practice really only by one thing they
bind his stories that’s why Steve Jobs
and Apple did well people buy this story
of Apple it’s like this hipster company
that it’s not even what the company is
its the largest corporation in the world
that’s what it really is but they
position their story is like you know
hipster and artsy and all that and so
grit capital you got to ask yourself I
call it the brand story
what’s the brand story here what’s you
in the brand story has to stand out
that’s what I mean about who what where
when why who are we what are we doing
who what where where can you find us
when in the why in the last one is
important because why is like why you
should do business with us versus all
the other sources of capital and that’s
your the why is the most important part
and they’re all important but it’s the
most forgotten part you go to people’s
websites there is no why we’re different
and people just think of this tinder
dating when you’re flipping all you’re
doing is looking for differences if
imagine if every tinder profile was a
blank no picture and just said I’m a
male I am you know six foot tall I’m
this age I live in this city that’s raw
data you would never go on a date with
that person because why are you
different from the person they’re so
good tinder profiles differentiate so
then most of your website should be why
you’re different people get it you’re a
capital so you’re a fund or your or your
investing people with capital they get
that and they’ve heard of it but it’s
like what can you do for me lately
that’s what people care about what can
you do so like if people ask like ty
what’s you know what’s different about
you I can sit there’s different things I
can say but one of them is I’m a call I
didn’t go to college I grew up in a
mobile home I was born descent raised by
single mom I lived in a you know didn’t
inherit a business I went out and found
five mentors these are all unique
stories that people don’t hear every day
they assume if you’re doing well in
business that you went to Harvard
Business School or your parent you and
your dad had a business and then you
took it over that’s not my story by
telling you this this is how you figure
that out
it’s very simple I call it the waiter
waitress tests every restaurant you go
to every Starbucks barista every person
sitting next to you on the subway just
start talking and then you got to look
at their pupils body language tells you
a lot when people aren’t interested
they’ll kind of be like okay and they’ll
like look at their phone
but if they like turn and are like huh
and if they ask you questions that’s how
you really know smart if they’re like
well what do you mean by that like and
so tell different versions of the great
capital story or whoever’s listening
your company tell different versions be
like so I could for example the reason I
have this story that I’m telling you now
because I’ve tested different parts of
my life member your life has different
stories you can tell you can tell the
story when you’re eight nine ten eleven
twelve all the way up to your current
age so we all have 50 different stories
about ourselves you start talking to
every waiter or waitress you meet which
of and then you pay attention if they
always when you tell the story number
seventeen if they always go wait what
then use that as your main story that’s
called polling your audience you have to
pull the audience those entrepreneurs
are doing it in the 1980s business style
where they just tell people this is what
you better like about me you know the
world’s too competitive now you’ll fail
quickly that way so let that’s where
what that’s where Sam Walton was right
the customer’s always right as a group
not as an individual so if you talk to
your customers and 90% of them like
story be don’t tell story a yeah so you
got to get out there and talk to
strangers every business website is like
what’s the least human version of me
like how can I just make it so you don’t
have identify with me that’s my goal how
can you not identify with me that’s what
I’m gonna put on my homepage then
they’ll put on a little sub page about
us and then you can scroll down there’s
a little picture then if you click on
that 18 clicks later you find this
awesome story forget that good story
right on the front right here
increase your courage harden up a little
bit take a cold shower don’t always take
a warm shower acclimate your mind and
your body to doing things that are
harder you know one of my friends who’s
one of the most successful people in the
young startup but made a billion dollar
valuation on a company of five years
whenever we’re talking about new ideas
we’re gonna do next if I say oh that’s
gonna be easy why don’t we do that he
says time
there’s no money in what’s easy focus on
these intangibles you know the ability
to have a ton of courage don’t have any
money start with sweat equity meaning go
work for somebody else use your time
energy to make them money
that’s what I did I’m here at Joel
Salatin my first mentors farm and he
said if you want to work for me you can
live in this little cabin and it didn’t
have a toilet but had a bucket so and it
had no heat or no water
this was my bed right here I had a bunk
beds because sometimes there’d be
another guy working and this was the
toilet the bucket I bet you can still
they changed the floor there was a hole
on the floor and a bucket was underneath
nightstand here and I put a cup of water
in it to drink and we sleep in sleeping
bags and when I woke up it was a always
an ice ice that’s how you know it’s cold
in the morning you reach over it’s like
the hole tingles at you you can’t start
out at the top you start out at the
bottom how the game goes the natural
order of things is you have to have a
map of success so think about you know
the olden days they used to bury
treasure and to find it they would have
a map and if you didn’t have that map
you could spend all the hard work all
the time all the effort all the labor
you wanted you never would find the
treasure and the school system failed us
let’s just face it elementary school
junior high high school I’m not saying
all schools bad but I’m saying there’s
things it didn’t teach us we didn’t
learn the proper tools and so we weren’t
given the map to success and that’s why
so many people are in debt and why so
many people are depressed and why so
many people have financial trouble and
so many people don’t know how to invest
their money it comes from
a lack of a map and I want to give you a
map and that’s part of why I’ve traveled
to 40 or 50 countries once I was
sleeping on that couch I found a mentor
Mike Stainback one thing led to another
I began Business Network and beginning
to travel I’ve been to you know New
Zealand in Japan and South America
Bolivia Chile Germany all these
countries around the world where I found
mentors who gave me a map they said here
talk here’s what worked for us I
remember being in Germany with a guy who
invited me and he was you know 30 years
older than me and he laid out how he
just told me we went on a walk back to
the hotel where I was staying
I was speaking doing a little business
talk there to his staff and he said town
I want to share with you what worked for
me I started at 12 years old and now I’m
70 years old and I want to show you what
worked for me Ty and I remember thinking
this guy’s giving me the map what if
they had given me that map when I was 18
years old in school life would have been
so much easier if you have the map
you’ll cut the learning curve motivation
is different than purpose I’ll give you
an example so if I say my purpose is to
get a million kids in the ghetto reading
books I do a lot of stuff with a reading
that’s kind of one of my things
that’s a purpose so that’s I like to
think of purpose as vision a vision is
relatively pointless because I’ve never
met a person successful or very or
unsuccessful who doesn’t have a vision
take your friend who never does anything
the laziest friend you have if you sit
down with them and you go what would you
like to accomplish in life they’ll tell
you they’ll talk for it just ask people
what they’ll do if they win the lottery
the one point what’s it at now hopefully
two billion dollars I read that if you
bought eighteen hundred tickets a week
since the time of Christ you still today
would not have good odds that you’d win
so
how 2008 that was at some professor at
USC put that out so everybody has a
vision for what they would do if they
won the lottery but not everybody’s the
motivation to get there so I think of a
GPS in my car I think of your purpose as
the end goal that you put in map quite
your Maps so you say I’m going to the
Grove in LA so you punch in a grove
that’s great but it’s pointless when
there’s no fuel in the car then it’s
just a dream so the question becomes
what is the fuel that motivates and
drives you so let’s say your thing is
status you see other people as status
and you’re like oh that’d be cool to
walk in the room and everybody
recognizes me and stuff like that well
didn’t allow yourself to go there when
you wake up in the morning you’re like
I’m gonna do XYZ because one day people
are gonna know my name and I don’t know
if my primary driver is status but as I
looked through my life there’s been
times when there’s absolute signs that
it was for example when I was left when
I was came back from the farm back to
the modern world from the Amish I went
to a night club in Raleigh North
Carolina I wish I had footage of this it
would be very funny because I went into
a night club it was the top night
somebody told me the best night club and
was this place called the office so I
knew nothing about night clubs I’d been
with the Amish okay no night clubs there
and I walk I just went alone a dude just
rolling up to a nightclub alone if you
don’t have our night clubs prestigious
one they’re not gonna let you in so I go
there and I’m kind of like okay there’s
ropes you know they’re letting all these
other people in and I’m like okay can I
go in and the dude just like he just
laughs he didn’t even say anything it
was like right and just and I remember
thinking oh one day I’m gonna own all
these clubs and I ended up basically
running that city’s nightlife at one
level so that’s what I’m saying that was
status I wasn’t like
ooh I wonder how much money they’re
making at this place mine was like I
didn’t like to be disrespected and I’ve
seen that over and over in my life so
now I just came to grips with it some
people are gonna like you thinking back
look at that person you know they care
about status everything you hear you
hear quotes all the time do not you know
we shouldn’t doesn’t matter who you are
and not a lot yeah a lot of those quotes
aren’t very accurate the status is
status is important you know and in
status is very very powerful
and if you use it for good it’s kind of
like Bill Gates
he’s clearly driven by money you do not
become the 17-time richest man in the
world without being hyper competitive
Paul Allen his business partner said the
two most competitive people I’ve met in
my life
Michael Jordan and Bill Gates and Bill
Gates
you better believe he cares about money
but yeah he’s turned and harnessed that
into the charity that’s in some ways
maybe done more good than all
governmental organizations for the last
hundred years so that’s why I say he’s
been able to pull it off and if each of
you could find your version of that for
some of you it’s like you pulled up in a
car and everybody laughed at you and you
know and you’re like one day I’m gonna
pull up in a nice car when I get out
this car people gonna look at me and be
like Bob’s here Susie’s here and in a
suit you don’t have to feel guilty for
it that’s my main thing as long and I
think I won’t have time to go through
this but as long as you start filling so
this is the selfish side we started
talking about as long as you start
filling up the unselfish side it will
offset the negative connotations that
if you don’t have haters you’re not
popping if you just start doing stuff
you start posting that person you
thought the friend goober like oh why
you got to show off what you got to show
off that’s the person that you kick out
of the circle
people should either be giving you
constructive criticism they don’t always
have to approve everything either
constructive or they should be nice you
don’t need anything else in that circle
you will make the average of the five
closest people to you that’s an old
saying guess your five closest friends
income is the average friend make it 30
to 40 and you’re making 50 so you’re the
best one in the group you don’t want to
be the best one in the bubble you want
this bubble to be full of people that
intimidate you all growth comes from
being intimidated if you’re always
feeling comfortable comfort comes from
being from status right you feel good
around your friends you know your status
with them you’re comfortable when you go
into a group you know if right now Elon
Musk
Mark Zuckerberg all these people walked
into this room and said come to dinner
with us we’re all gonna chat about
business I’m gonna share you you might
be like oh I don’t know what I’m gonna
you have to know what motivates you and
it’s different for different people you
might not care about cars
you know you might like travel or
freedom from a nine-to-five job whatever
your thing is find out your mix I wish
the school system had taught us this you
know we learned so many things that we
don’t need in school you learned
isosceles triangles in the history of
Mesopotamia but what about how to be
productive overcome procrastination
figure out what motivates you for me
it’s a mix of a little bit of
materialistic things some non
materialistic things like freedom and
travel ability to help other people help
my family help charities that mix gets
me out of bed every day and you got to
the thought that people argue with me on
this reading thing and people argue with
me about mentors no just use your own
gut feeling is that how you learn
English when you were 2 years old you
use your gut feeling to start
conjugating verbs no you learn from
other people you learn manners you learn
language you learn all things valuable
you learn to drive from another person
so it doesn’t it make sense you learn
life so books are just the mentors who
maybe are dead now you wanna learn about
Steve Jobs
he ain’t alive to teach you but you can
learn through accumulated wisdom and
that’s why trust me
I meet I very few powerful businessman
I’ve ever met
don’t read a lot Warren Buffett who I
think’s the best businessman by far in
the world because done see has 75
companies that he pretty much runs 200
billion in revenue he reads eight hours
a day
he reads 600 he said he slowed down in
his old age he only reads 500 pages a
day Bill Gates goes on reading vacations
Mark Zuckerberg just start started a
reading once a week book club on
Facebook and already got a couple
million fathers and now with audiobooks
there’s no excuse you got YouTube videos
let this thing run in the background
like you want to become like a
supercomputer you just download smart
crap from smart people and you pick and
choose like some people are liked I
don’t agree with everything you say I’m
like good I don’t agree with everything
I say like a year later I’m like wait I
was wrong I see people making fun of the
Kardashians I’m
you’re gonna make fun of the Kardashians
look Kylie Jenner the youngest
Kardashian in the last 18 months has
done four hundred million dollars in
revenue on lipstick kits and various
make up things with Kylie cosmetics put
that in perspective
Lauria maybelline massive brands it took
them fifty years as an organization with
thousands of employees to do a Kylie
Jenner did by herself at 20 at 18 you’re
gonna laugh at the Kardashians do you
have to agree with everything the
Kardashians know but like Abraham
Lincoln said I learned from everybody
even if sometimes it’s what not to do so
you can just go into the Kardashians
reverse-engineer their success go I like
this I like this I like this I don’t
like that then leave out what you don’t
he said the secret to advice I mean the
sacred to success is get hold of
something and hang on
just hang on if somebody wants it hang
on to it it’s worth as much to you as it
is to anybody who wants it I have to
think in the world now or everybody’s
idea of a business it’s a make a
business I’m gonna buy a piece of real
estate I want to flip it I’m gonna do it
one week later I’m gonna buy a stock and
short sale this guy had a completely
different approach get a hold of
something and hang on to it and if you
look at some of the most successful
people in the world they follow that
strategy Bill Gates gave up very little
shares in Microsoft he owned I think 60%
of it even at its peak he may have sold
since then but he got a hold of
something and didn’t didn’t let go and
he says and again that’s the opposite of
mentality and most people have Warren
Buffett has the same thing he buys
businesses that he would want to hold on
to forever you got to get good we talked
about this getting good at one thing but
this guy was saying I’ve heard this this
is a new member I said you got to create
voices in your head this is a voice this
Jack Simplot I want they even put on the
back of a grab a hole to something and
hang on if you don’t have something to
grab ahold of you better freak out and
find something to grab hold on it can be
an occupation it can be a movement you
can be a charity you can be a business
it can be an invention it could be a
piece of art but grab hold of something
and do not let go now make sure you grab
all of the right thing because it’s
grabbing the wrong thing you’re in for
some trouble but have some investment
don’t spend all your cash so that you
want a good deal comes up you have the
money to buy if you’re an artist if
you’re farmer if you’re a actor or
whatever you’re gonna need some cash
don’t spend the tow and get a hold of
something
I mind still running through all the
conversations I had with Arnold
Schwarzenegger last night in his kitchen
talked to him for about an hour’s one of
the greatest conversations I’ve ever had
and that’s one of the takeaways I think
big you know he told me he said he
always thought big he said don’t worry
about failure so much died how far can
you really fall we’re all only a few
feet from the ground and I was thinking
mentors you know he told me about his
mentor reg Park his first mentor and I
thought that’s what’s wrong in the world
that’s why it’s so easy to feel lost who
do we have guiding our way you know you
got to go out you have to find people
you have to find people who have done it
before who could shorten the path who
can keep you from failure he told me he
said don’t fail too much one of the
reasons he doesn’t procrastinate and can
think big he said is because he he at 20
years old won mr. Olympia so he said he
got used the success and he tasted
success and so you know make sure you
find some little wins in life don’t
always lose it’s a myth that you only
want to learn from mistakes what are you
learn from mistakes they don’t have to
be yours though people in the modern
world with all this convenience we have
the next thing you know all you’re doing
is just sitting around not accomplishing
anything you know go out conquer the
world conquer your fears think big it’s
all I could think you know he’s a big
dude strong but his life was big made
some mistakes made a lot of great
attempts and successes no single mom my
mom was a single mom all around us
family single moms people trying to put
food on their table working two three
jobs is the answer for them to just work
harder or is it to work smarter work
hard or work smart because they’re
different I’m always reminded of this
story that my mentor Alan nation told me
he said Ty and I don’t know if there’s a
true story but it gets the point across
there was a plane flying over South
America it crash-landed and it was full
of all these engineers all these hard
workers and the hard workers got out and
were so machetes and they all grabbed a
machete and they begin to hack their way
through the jungle
flurries of activity boy they were
working hard but they forgot something
don’t ever confuse flurries of activity
with accomplishment activity doesn’t
always equal achievement so they were
chopping through and luckily for them
one person got out of the plane instead
of working hard when ton climbed up a
big tree and looked out and surveyed the
landscape and yelled down to the group
and said hey guys you’re working hard
but you’re going the wrong direction
you’re going deeper into the jungle the
city for our escape is the other way you
see what’s move civilization forward is
not just hard work go to any hotel got
any restaurant the hardest-working
people there are working their ass off
and they’re still not getting ahead
there’s still not equality in pay
there’s still people making massive
amounts who don’t work nearly as hard as
the working-class know what’s gets you
ahead is leverage in fact it’s the exact
opposite what you want to do is how to
figure out how to work half the time and
get twice as much done so that you could
take a vacation so that you can in paint
a painting and have time some downtime
so you can go on vacation with your
family so you can just lay out on the
beach and just look at nature and enjoy
life you want to just grind yourself
into the ground go ahead but the people
that get ahead are not just grinders
they’re not the grind is necessary work
as necessary but it’s never a goal it’s
a necessity the goal is very different
the goal of life is not to breathe
breathing as a necessity the goal of
life is to enjoy your life to do
something important you breathe because
you must you work because you must but
you never say well you know what I you
know why I’m here is just a brief no
you’re not here just the work working
just knowing stuff makes you go up and
if you studies status and psychology
being stupid lowers you on the totem
pole I once went on a date with a girl
one of the most beautiful girls in Los
Angeles I’ll never forget I was in Santa
Monica I was at a restaurant and I was
like we were just talking I was like
yeah I got to go to Miami next week and
she goes Miami where is that I’ve heard
of it
and I was like oh my god this is
American
– she’s like Miami I’ve heard of that
she’s like is that Northern California
so would you do that no matter how you
look nobody respects somebody that’s
stupid does that make sense you don’t
have to be Albert Einstein but you can’t
be dumb and most people are dumb you
read 52 books a year I promise you your
status in other people’s eyes will go up
naturally without you trying it without
drives so for example narcissism is a
protection mechanism right so your mind
wants to tell you you’re amazing it
makes you its bitch you have to override
that and go you know what I’m not that
amazing so let me go learn from amazing
people do you have methods for people to
do that because I think that’s so
important so I tell people don’t trust
everything that your mind says certain
guys don’t buy into all of your emotions
just because you have an emotion doesn’t
mean you have to act in accordance with
that but how do you help people get over
that how do they overcome that I think
humans for the most part learn by
osmosis so it’s hard to lecture people
into success but what you could do is
you could inspire people to understand
this so for example if you could if
school system could find all the 14 year
olds and find out what they admire in
people right it’s the reason I showed
Lamborghinis Ferraris it’s got a lot of
young followers and you know what
19-year old guys like Lamborghinis and
Ferraris so I show that part of my life
because then they listen to the other
stuff so first you got to leave by
inspiration this has been proven over
you cannot pound stuff into people’s
brain people actually do the opposite
when parents tell their kids you got to
read nobody reads but if I show a
Lamborghini and Ferrari which is the
reward that people want and then people
go how do you get it I said see all
these books I read them and put it then
people I have more school kids reading
books I think than anyone in history I
don’t say that cocky I’m telling you it
astounds me because all I had to do was
put up a video with Lamborghinis all
right and so being the bitch of your own
brain the way you learn not to be the
easiest way is to be around people who
aren’t the bitch of their own brain like
Joel Salatin my first mentor I was lucky
enough right out of high school instead
of going to college I was with him at 19
and he is not a bitch of his brain he’s
a man of he wakes up
and he is life’s more like of duty he
knows his duty
and whether it’s hard or easy he plows
through it so every day for example when
you have breakfast to 6:00 in the
morning on a farm
he writes out an organized thing on what
he wants to do for the day when you’re
the bitch of your brain you go I’m just
gonna freewheel this day it’s very it’s
very hard to be organized we’re not dogs
aren’t organized you ever see your dog
organizing day so if you want to you can
either act on the animal side which is
just a wing life or you can operate from
a sense of logic and duty and so I
learned somewhat I’m not even as good as
Joel to not be the bitch my mind by just
being around for a while and so that’s
the best way find somebody that you look
at them and you go this is a person of
discipline motivation self motivation
they don’t need external motivation
they’re motivated from within and spend
all the time you can around get what you
want you have to deserve what you want
the world’s not yet a crazy enough place
to reward a whole bunch of undeserving
people and a lot of people think Oh
world’s not fair and that’s true a lot
of things in the world aren’t fair but I
will tell you this in general if you’re
good at something you will rise at the
top it might take a little while for
people to recognize your talent but most
people give up a year too early so at
the end of the day my philosophy is you
can be entitled you can expect things
you can just think you deserve them you
can be like hey you know and a lot of
people are like that in the model world
they’re too entitled or you can just go
out and say I will make it I will force
the universe to give me what I want you
know and that works with making money
that works about in every area of life
and every time my life doesn’t go as
expected it’s because I don’t really
the reason I talk about social is it
gives you something to focus on but let
me step back someone you can’t focus
because let’s just face it you know
social media makes money by making you
unfocused scientists have studied how
Facebook Instagram Twitter all of these
apps have created addictions and that’s
how why the people who own them are the
richest people in the world now I use
social media so I’m not gonna say don’t
use social media a little practical tip
for 2018 turn off all notifications on
my phone I don’t have one notification
on so if you have an iPhone go to
settings right here go scroll down and
notifications where’s my notifications
right there turn everything off look at
mine
show previews never off off every single
one is off okay because I’m not a sucker
I use social media but social media is
not gonna use me I look at my facebook
when I want to not what Mark Zuckerberg
wants me to dopamine is released by
these apps its literal physical
addictions created by these again you
can use social media but don’t let it
use you so just a little practical thing
turn off the damn social media
notifications and Sam won’t be there
you got to be reminded every time
someone deems you why are you too dumb
that you can’t remember that Instagram a
notification if you can’t remember it
that means it’s probably not important
so he’s a win-win situation you got more
time and less distraction so focus in
2018 I gave you the first thing to focus
on which is your social life you’re
gonna have to focus you know I don’t
know how to draw a horse very well but
I’ll just use a square with a head every
time I’m trying to draw people like
you’re horrible at drawing so I am
horrible so horse I used to have a horse
and they put these things on the side of
horses right here
they’re called blinders they don’t
really blind the horse but they the
horse can only see straight ahead and a
reason they do that is because when
you’re out on the road with a horse I
live with the Amish for two years if a
big car comes by and the horse sees that
out of the corner of their eye they get
scared and I actually knew a guy he was
driving along the side of a road there
was a cliff on the end that he didn’t
put the blinders on that horse to focus
the horse a big truck was coming the
horse saw and kind of went like that
inside oh no he didn’t die but he went
to run off the cliff got injured got
thrown off three four five six months
rehabilitating from their injury that’s
a good metaphor for people you need to
put your blinders on and focus straight
ahead for 2018 what do you want out of
2018 more money more happiness more time
more freedom focus that brain on that
thing you can’t be this is the average
person’s brain in one second they want
to focus on let’s say they’re trying to
improve their business well they also
think about oh I’ve got a DM oh okay
snapchat oh my mom’s calling me oh I
wonder if you know what happened on that
Game of Thrones episode focus it can be
as simple as for example make it time
when you check all your social media I
do it I check try to check out once a
day now I’m in the business of social
media so I do check a little more but my
personal side I try to wake up focus and
I just go through all my apps one by one
and get it out away 15 minutes you know
I I have a lot of social media followers
so it sometimes takes me a little longer
I got 13 million or something so I get a
lot of DMS but still I’m not gonna check
them all be real why just because you
know so if you got a thousand or two
thousand followers or whatever five
thousand I used to have a hundred
followers it took me ten seconds a day
and then I don’t need to check the
average person at work is checking their
email they said like 20 to 50 times an
hour
what a waste the life man don’t waste your life
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