he’s an American rapper record producer
and entrepreneur
he’s the founder of aftermath
entertainment and Beats Electronics he
produced albums for and oversaw the
careers of many rappers including Snoop
Dogg 50 cent and Eminem he’s dr. Dre and
hear his top 10 rules for success the
secret to my longevity I think is the
fact that I’m a perfectionist you know
and I listen to everybody you know I
mean even R&B I listen to classical
music sometime I listen to heavy matter
I just listened to everything you know
and really I listen to the wax more you
know because I want to know what not to
do you know the stuff that’s not selling
you know it’s easy to pick up a hit
record and know what people are buying
first of all you have to make sure that
this thing is for you and it’s who you
are and you’re built for this you know
and then you have to give it the passion
that’s necessary you know like I said I
don’t do it for the money the money is
gonna come I do it because of the love
that I have for it you know I’m saying
if I was a plumber or something like
that I still would make hip-hop records
that’s how much love I have for it you
know I feel like right now I’ve been in
the game close to 27 years and I’ve
actually thought about this just
recently out of the entire 27 my 27 year
career there’s only been two weeks that
I’ve been out of the studio there’s none
I’ve never been out of studio longer
than two weeks in my entire career
that’s how much love I have for this
thing that I do so that’s the thing just
a passion that you have for it and
really really put your all into it and
make sure that your word is the last
word that way you don’t you know you
don’t play the blame game or anything
like that if it comes out hot it’s on
you if it doesn’t come out hot it’s on
you you’re I’m saying that’s all it is
to it
craziest part about this revolution that
we started is this album Straight Outta
Compton was only done in six weeks five
days a week studio time you know man at
three hours a day you know so it was
crazy how this happened and it just let
me know how powerful I could be I’m like
if people are buying this wait till I
really get a chance to get in the studio
on some real equipment with some real
time what I think has to change for
people as far as I’m longevity is less
looking at people that have made it in
the business you know Quincy Jones
people like that that’s that’s my mentor
right there because he’s been he started
at a young age the same as I did and
he’s still doing this thing and having
fun with it you know it ain’t about who
has the flyest car who has the most
jewelry you know it ain’t about that
it’s about saving and preparing yourself
for when you’re happening no more you
know because it’s going to happen sooner
or later you know you just you never
know when you know when dr. Dre falls
off if if and when that happens I’m cool
I’ll never have to touch another button
as long as I live straight up I’m cool
you know and that’s what that’s what you
have to think you have to say okay I
normal off some money so let me put this
money over here to golf right let me
save this let me save this take care of
your taxes take care of all that you got
to make sure you’re prepared when it
gets thick what did you hear an Eminem
that made dr. Dre who we know from NWA
dr. Dre we know from Compton you don’t
know saying dr. Dre that we know from
the chronic what made you hear something
in Eminem where you say man is this
Caucasian rapper out of Detroit
well first of all I didn’t know he was
Caucasian whenever we yeah and when I
heard it the first time um I just loved
the delivery I loved his concepts and
what he was talking about cuz it was
just crazy you know what I mean um I
found out a couple of days later that he
was white cat you know man so then I’m
like wow I got to meet him
I got to meet him you know this is
amazing and everybody around me at that
time we’re trying to talk was trying to
talk me out of working with him you know
I mean every single person around me was
like listen man this is a white boy
you’re getting ready to ruin your career
right when we get that right when we get
the label started because that was at
the beginning of aftermath you know
right right right so um I just had to go
with my gut I’m like he’s that hot
people people are going to get into it
because it’s that good
I don’t ever feel the responsibility to
impress people with with my music I do
feel like I got to get in and do do my
music to the best of my ability you know
and I feel like I’m my worst critic you
know if if I’m not digging it it ain’t
just you know so the critics out there
can basically like kiss my ass straight
up because they know nothing about what
goes into this they’re just people with
a nine-to-five behind a typewriter and a
CD player listening to it and critiquing
it you know you can’t criticize
something that somebody is working real
hard on because that can like shattered
a whole you know it might be a hit
record in them you know that’s why I
like it I’ll be sending the source
magazine of them critiquing records and
you know nobody can critique my unless
you’ve done half of the stuff that I’ve
accomplished you know I’m saying nobody
can critique this you know there’s
nothing saying I’m gonna make a smash
every time I go in the studio that’s
what I set out to do but like I said
before you don’t know what the public is
going to dig so all the critics just
need to shut the fuck up until they do
or try to do this that they’re
criticizing what’s your process before
we get to hear a track you know it’s um
it’s not the same thing every time it
really depends on who I’m working with I
try to get inside of the head of the
artist I’m working with and the record
has to be down I don’t go approach the
artists and say okay this is what this
is the way I think your record should be
I just tried to make what they’re
bringing better and just add whatever
they’re bringing add my thing to
whatever they’re bringing so I just try
to get into and get in touch with the
artists try to get in touch with their
personality and what they’re trying to
do and try to just take that too you
know two levels unheard of you know so
that’s that’s just my thing I just it’s
no set foundation or no set way of doing
it I think people are limited because
they’re very well influenced by people
that surround them or people that’s in
the media you know you see somebody
criticizing something you’re not gonna
do that
you know I’m saying I don’t think like
that I’m only going to do what I like
straight up and a lot of people have
tunnel vision like you may see people
talking about how long if they get a lot
of money or something like that they’re
going to stay in the ghetto you want to
stay in the projects that means if
you’re staying there you’re going to
allow your mother and your family to
stay there also and I suppose straight
up you know that the change has to
happen somewhere and you’re somewhere in
your generation you know I’m for my
family I’m saving money and I want my
kids to start on another level I want
them to start in the projects no that
means they have to build for their
families if they started at a higher
level you know their families are going
to get better that means your generation
down the line they’re going to have a
foundation you know and I’m going to set
the foundation straight up get out your
eyes on the prize you know I’m saying
take some it ain’t nothing on this
planet I can’t do well that’s how I feel
and that’s why I’m going to stay at the
level I am you know I am on top of
everybody not the one of the best
producers in the world period just know
your business and know what you’re
getting into before you get into it
straight out because this is a doggy-dog
world straight up the record business
thank you so much for watching I made
this video because a lot of you guys
were asking for dr. Dre so there’s a
famous entrepreneur that you want me to
profile next leave it in the comments
below and I’ll see what I can do
I’d also love to know which of dr. Dre’s
top 10 rules meant the most to you let
me know leave it in the comments I’m
going to join the discussion thank you
so much for watching continue to believe
and I’ll see you soon
and entrepreneur
he’s the founder of aftermath
entertainment and Beats Electronics he
produced albums for and oversaw the
careers of many rappers including Snoop
Dogg 50 cent and Eminem he’s dr. Dre and
hear his top 10 rules for success the
secret to my longevity I think is the
fact that I’m a perfectionist you know
and I listen to everybody you know I
mean even R&B I listen to classical
music sometime I listen to heavy matter
I just listened to everything you know
and really I listen to the wax more you
know because I want to know what not to
do you know the stuff that’s not selling
you know it’s easy to pick up a hit
record and know what people are buying
first of all you have to make sure that
this thing is for you and it’s who you
are and you’re built for this you know
and then you have to give it the passion
that’s necessary you know like I said I
don’t do it for the money the money is
gonna come I do it because of the love
that I have for it you know I’m saying
if I was a plumber or something like
that I still would make hip-hop records
that’s how much love I have for it you
know I feel like right now I’ve been in
the game close to 27 years and I’ve
actually thought about this just
recently out of the entire 27 my 27 year
career there’s only been two weeks that
I’ve been out of the studio there’s none
I’ve never been out of studio longer
than two weeks in my entire career
that’s how much love I have for this
thing that I do so that’s the thing just
a passion that you have for it and
really really put your all into it and
make sure that your word is the last
word that way you don’t you know you
don’t play the blame game or anything
like that if it comes out hot it’s on
you if it doesn’t come out hot it’s on
you you’re I’m saying that’s all it is
to it
craziest part about this revolution that
we started is this album Straight Outta
Compton was only done in six weeks five
days a week studio time you know man at
three hours a day you know so it was
crazy how this happened and it just let
me know how powerful I could be I’m like
if people are buying this wait till I
really get a chance to get in the studio
on some real equipment with some real
time what I think has to change for
people as far as I’m longevity is less
looking at people that have made it in
the business you know Quincy Jones
people like that that’s that’s my mentor
right there because he’s been he started
at a young age the same as I did and
he’s still doing this thing and having
fun with it you know it ain’t about who
has the flyest car who has the most
jewelry you know it ain’t about that
it’s about saving and preparing yourself
for when you’re happening no more you
know because it’s going to happen sooner
or later you know you just you never
know when you know when dr. Dre falls
off if if and when that happens I’m cool
I’ll never have to touch another button
as long as I live straight up I’m cool
you know and that’s what that’s what you
have to think you have to say okay I
normal off some money so let me put this
money over here to golf right let me
save this let me save this take care of
your taxes take care of all that you got
to make sure you’re prepared when it
gets thick what did you hear an Eminem
that made dr. Dre who we know from NWA
dr. Dre we know from Compton you don’t
know saying dr. Dre that we know from
the chronic what made you hear something
in Eminem where you say man is this
Caucasian rapper out of Detroit
well first of all I didn’t know he was
Caucasian whenever we yeah and when I
heard it the first time um I just loved
the delivery I loved his concepts and
what he was talking about cuz it was
just crazy you know what I mean um I
found out a couple of days later that he
was white cat you know man so then I’m
like wow I got to meet him
I got to meet him you know this is
amazing and everybody around me at that
time we’re trying to talk was trying to
talk me out of working with him you know
I mean every single person around me was
like listen man this is a white boy
you’re getting ready to ruin your career
right when we get that right when we get
the label started because that was at
the beginning of aftermath you know
right right right so um I just had to go
with my gut I’m like he’s that hot
people people are going to get into it
because it’s that good
I don’t ever feel the responsibility to
impress people with with my music I do
feel like I got to get in and do do my
music to the best of my ability you know
and I feel like I’m my worst critic you
know if if I’m not digging it it ain’t
just you know so the critics out there
can basically like kiss my ass straight
up because they know nothing about what
goes into this they’re just people with
a nine-to-five behind a typewriter and a
CD player listening to it and critiquing
it you know you can’t criticize
something that somebody is working real
hard on because that can like shattered
a whole you know it might be a hit
record in them you know that’s why I
like it I’ll be sending the source
magazine of them critiquing records and
you know nobody can critique my unless
you’ve done half of the stuff that I’ve
accomplished you know I’m saying nobody
can critique this you know there’s
nothing saying I’m gonna make a smash
every time I go in the studio that’s
what I set out to do but like I said
before you don’t know what the public is
going to dig so all the critics just
need to shut the fuck up until they do
or try to do this that they’re
criticizing what’s your process before
we get to hear a track you know it’s um
it’s not the same thing every time it
really depends on who I’m working with I
try to get inside of the head of the
artist I’m working with and the record
has to be down I don’t go approach the
artists and say okay this is what this
is the way I think your record should be
I just tried to make what they’re
bringing better and just add whatever
they’re bringing add my thing to
whatever they’re bringing so I just try
to get into and get in touch with the
artists try to get in touch with their
personality and what they’re trying to
do and try to just take that too you
know two levels unheard of you know so
that’s that’s just my thing I just it’s
no set foundation or no set way of doing
it I think people are limited because
they’re very well influenced by people
that surround them or people that’s in
the media you know you see somebody
criticizing something you’re not gonna
do that
you know I’m saying I don’t think like
that I’m only going to do what I like
straight up and a lot of people have
tunnel vision like you may see people
talking about how long if they get a lot
of money or something like that they’re
going to stay in the ghetto you want to
stay in the projects that means if
you’re staying there you’re going to
allow your mother and your family to
stay there also and I suppose straight
up you know that the change has to
happen somewhere and you’re somewhere in
your generation you know I’m for my
family I’m saving money and I want my
kids to start on another level I want
them to start in the projects no that
means they have to build for their
families if they started at a higher
level you know their families are going
to get better that means your generation
down the line they’re going to have a
foundation you know and I’m going to set
the foundation straight up get out your
eyes on the prize you know I’m saying
take some it ain’t nothing on this
planet I can’t do well that’s how I feel
and that’s why I’m going to stay at the
level I am you know I am on top of
everybody not the one of the best
producers in the world period just know
your business and know what you’re
getting into before you get into it
straight out because this is a doggy-dog
world straight up the record business
thank you so much for watching I made
this video because a lot of you guys
were asking for dr. Dre so there’s a
famous entrepreneur that you want me to
profile next leave it in the comments
below and I’ll see what I can do
I’d also love to know which of dr. Dre’s
top 10 rules meant the most to you let
me know leave it in the comments I’m
going to join the discussion thank you
so much for watching continue to believe
and I’ll see you soon
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