a lot of people kind of mean they say
well I want to be an entrepreneur and I
go that’s great what’s your idea and
they go well I don’t have one yet and I
say well I think you should go get a job
as a busboy or something till you find
something you’re really passionate about
because it’s a lot of work and I’m
convinced that about half of what
separates the successful entrepreneurs
from the non successful ones is pure
perseverance it is so hard you pour so
much your life into this thing there are
such rough moments in time that most
people give up I don’t blame them it’s
really tough and it consumes your life I
mean if you’re if you’ve got a family
and you’re in the early days of a
company it’s I can’t imagine how one
could do it I’m sure it’s been done but
it’s rough for me because it’s a pretty
much a you know an 18 hour a day job
seven days a week for a while so unless
you have a lot of passion about this
you’re gonna not survive you’re gonna
give it up so you got to have an idea of
an ax or a problem or a wrong that you
want to write that you’re passionate
about otherwise you’re not going to have
the perseverance to stick it through and
I think that’s half the battle right
there it’s hard to remember how bad it
was you know in nineteen burley 80s with
IBM taking over the world with the PC
with Doss out there it was it was far
worse than the Apple 2 and they tried to
copy the Apple 2 and they’ve done a
pretty bad job and if you needed to know
a lot and so things were kind of
slipping backwards and Macintosh was you
saw the 1984 commercial but I hope you
have that in your archives
you know Macintosh was basically this
this relatively small company you know
in Cupertino California taking on the
Goliath IBM and saying wait a minute
your way is wrong this is not the way we
want computers to go this is not the
legacy we want to leave this is not what
we want our kids to be learning this is
wrong and we are going to show you the
right way to do it and here it is it’s
called Macintosh and this is so much
better than its going to beat you and we
are going to do it and that’s what Apple stood for
well I want to be an entrepreneur and I
go that’s great what’s your idea and
they go well I don’t have one yet and I
say well I think you should go get a job
as a busboy or something till you find
something you’re really passionate about
because it’s a lot of work and I’m
convinced that about half of what
separates the successful entrepreneurs
from the non successful ones is pure
perseverance it is so hard you pour so
much your life into this thing there are
such rough moments in time that most
people give up I don’t blame them it’s
really tough and it consumes your life I
mean if you’re if you’ve got a family
and you’re in the early days of a
company it’s I can’t imagine how one
could do it I’m sure it’s been done but
it’s rough for me because it’s a pretty
much a you know an 18 hour a day job
seven days a week for a while so unless
you have a lot of passion about this
you’re gonna not survive you’re gonna
give it up so you got to have an idea of
an ax or a problem or a wrong that you
want to write that you’re passionate
about otherwise you’re not going to have
the perseverance to stick it through and
I think that’s half the battle right
there it’s hard to remember how bad it
was you know in nineteen burley 80s with
IBM taking over the world with the PC
with Doss out there it was it was far
worse than the Apple 2 and they tried to
copy the Apple 2 and they’ve done a
pretty bad job and if you needed to know
a lot and so things were kind of
slipping backwards and Macintosh was you
saw the 1984 commercial but I hope you
have that in your archives
you know Macintosh was basically this
this relatively small company you know
in Cupertino California taking on the
Goliath IBM and saying wait a minute
your way is wrong this is not the way we
want computers to go this is not the
legacy we want to leave this is not what
we want our kids to be learning this is
wrong and we are going to show you the
right way to do it and here it is it’s
called Macintosh and this is so much
better than its going to beat you and we
are going to do it and that’s what Apple stood for
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