it’s been nearly 30 years since you
started Apple did you ever want to give
up do you ever think of giving up oh
there were moments where it was pretty
tough there have been moments but no I
don’t think so
the first year or two was the hardest
the the most important thing though I
think is that if you’re going to start
something new you have to feel
passionate about it because it’s really
hard it’s so hard to start a comfort you
have to work so hard that if you’re not
passionate about it you’ll give up
the ones that succeed are people that
come sometimes they don’t even want to
start a company they just have an idea
that they want to get out expressed out
in the world and oftentimes they have to
start a company because nobody else will
listen to the rejection of reason the
rejection have been told a hundred times
you can’t do that the while ideas
ultimately can be so powerful they begin
as fragile barely formed thoughts so
easily missed so easily compromised so
easily just squished most of the
difference between people that succeed
and people that don’t is the people that
don’t give up they give up sooner than
the people that succeed you have to be
passionate about it because it’s so
difficult
there’s a lot of forces in life that
tend to tend to funnel us down into this
institutionalized path
he believed that there was a gravity
almost a sense of civic responsibility
to care way beyond any sort of
functional imperative
so I want to make lots of money I said
forget it
that’s not a good enough reason you will
not most likely you will not succeed
most people that have started companies
because they want to make lots of money
I haven’t seen very many of those
succeed
he cared the most
he worried the most deeply he constantly
questioned is this good enough is this
right
now while the work hopefully appeared
inevitable appeared simple and easy it
really cost
[Music]
where people sometimes forget that that
they’re very unique and that they have
very unique feelings and perspectives in
your music in your movies in your
photography and these kinds of things
that people want to do
because a lot of times people think
they’re crazy but in that craziness we
see genius
and despite all his successes all his
achievements he never presumed he never
assumed that we would get there in the
end when the ideas didn’t come and when
the prototypes failed it was with great
intent with faith he decided to believe
but eventually make something
bold crazy magnificent ideas or quiet
simple ones which in their subtlety
their detail they were utterly profound
the celebration of making something
great for everybody enjoying the defeat
of cynicism the rejection of reason the
rejection have been told a hundred times
you can’t do that
so here’s I think was a victory for
beauty for purity
and as he would say you’re giving it
then
I’ve always had one thank you for your
remarkable business
which is united
and inspired this extraordinary group of
people
it’s been a great ride because a lot of
times people think they’re crazy but in
that craziness we see genius
and we believe that he was world people
can change it for the better and that
those people who are crazy enough to
think they can change the world are the
ones that actually
we believe that people’s with happy and
changeable today
honoring the people
you
I was worth about over a million dollars
when I was twenty three and over ten
million dollars when I was 24 and over a
hundred million dollars when I was
twenty five and it wasn’t that important
because I never did it for the money
especially at that point in my life it
was it was not the most important thing
the most important thing was the company
the people the products we will make
what we were going to enable people to
do with these products what had been the
focus of my entire adult life was gone
and it was devastating
[Music]
I didn’t see it then but it turned out
that getting fired from Apple was the
best thing that could have ever happened
[Music]
the penalty for failure for going and
trying to start a company in this valley
is non-existent there really isn’t the
penalty for failure either
psychologically or economically in the
sense that if you have a good idea you
ghost go out to start your own company
even if you fail you’re generally
considered worth more to the company you
left because you’ve gained all this
valuable experience in many disciplines
[Music]
most people don’t get those experiences
because they’d never ask
people say you you have to have a lot of
passion for what you’re doing and it’s
totally true and the reason is is
because it’s so hard that if you don’t
any rational person would give up most
people never pick up the phone and call
most people never ask and that’s what
separates sometimes the people to do
things from the people that just dream
about got it you got an act and you’ve
got to be willing to fail you’ve got to
be willing to crash and burn if you’re
afraid of failing you won’t get very far
truth be told I never graduated from
college it was pretty scary at the time
but looking back it was one of the best
decisions I ever made the minute I
dropped out I could stop taking the
required classes that didn’t interest me
and begin dropping in on the ones that
look far more interesting it wasn’t all
romantic I didn’t have a dorm room so I
slept on the floor and friends rooms I
returned coke bottles for the 5 cent
deposits to buy food with and I would
walk the seven miles across town every
Sunday night and much of what I stumbled
into by following my curiosity and
intuition turned out to be priceless
later on we’ve got to find what you love
and that is as true for work as it is
for your lovers your work is going to
fill a large part of your life and the
only way to be truly satisfied is to do
what you believe is great work and the
only way to do great work is to love
when you do
if you haven’t found it yet keep looking
and don’t settle as with all matters of
the heart you’ll know when you find it
and like any great relationship it just
gets better and better as the years were
alone so keep looking
don’t set when I was 17 I read a quote
if you live each day as if it was your
last someday you’ll most certainly be
right it made an impression on me and
since then for the past 33 years I’ve
looked in the mirror every morning and
asked myself if today were the last day
of my life what I want to do I’m about
to do today and whenever the answer has
been no too many days in a row and now I
need to remembering that I’ll be dead
soon is the most important tool I’ve
ever encountered to help me make the big
choices in life because almost
everything all external expectations
a fear of embarrassment fill these
things just fall away in the face of
death leaving only what is truly
important remembering that you are going
to die is the best way I know to avoid
the trap of thinking you have something
to lose you are already naked
there is no reason about a year ago I
was diagnosed with cancer I had a scan
at 7:30 in the morning and it clearly
showed it to my pancreas I didn’t even
know they paid for his price the doctors
told me this was almost certainly a type
of cancer that is incurable and I should
expect to live no longer than three to
six months my doctor advised me to go
home and get my affairs in order which
is doctors code for prepare
it means to try and tell the kids
everything
if I have the next email just a few
months it means to make sure everything
is buttoned up so the previous versus
passive it means to say
even people who need to go to heaven and
yet death is the destination we all
share no one has ever escaped it and
that is as it should be because death is
very likely the single best invention of
life its life’s change agent it clears
out the old to make way for the new
right now the new is you your time is
limited so don’t waste it living someone
else’s life
don’t be trapped by Dogma which is
living with the results of other
people’s thinking don’t let the noise of
others opinions drown out your own inner
voice and most important have the
courage to follow your heart and
intuition they somehow already know what
you truly want to become
everything else is secondary it was
their farewell message as they signed
off stay hungry stay foolish and I have
always wished that for myself and now as
you graduate to begin anew I wish that
for you stay hungry stay foolish
started Apple did you ever want to give
up do you ever think of giving up oh
there were moments where it was pretty
tough there have been moments but no I
don’t think so
the first year or two was the hardest
the the most important thing though I
think is that if you’re going to start
something new you have to feel
passionate about it because it’s really
hard it’s so hard to start a comfort you
have to work so hard that if you’re not
passionate about it you’ll give up
the ones that succeed are people that
come sometimes they don’t even want to
start a company they just have an idea
that they want to get out expressed out
in the world and oftentimes they have to
start a company because nobody else will
listen to the rejection of reason the
rejection have been told a hundred times
you can’t do that the while ideas
ultimately can be so powerful they begin
as fragile barely formed thoughts so
easily missed so easily compromised so
easily just squished most of the
difference between people that succeed
and people that don’t is the people that
don’t give up they give up sooner than
the people that succeed you have to be
passionate about it because it’s so
difficult
there’s a lot of forces in life that
tend to tend to funnel us down into this
institutionalized path
he believed that there was a gravity
almost a sense of civic responsibility
to care way beyond any sort of
functional imperative
so I want to make lots of money I said
forget it
that’s not a good enough reason you will
not most likely you will not succeed
most people that have started companies
because they want to make lots of money
I haven’t seen very many of those
succeed
he cared the most
he worried the most deeply he constantly
questioned is this good enough is this
right
now while the work hopefully appeared
inevitable appeared simple and easy it
really cost
[Music]
where people sometimes forget that that
they’re very unique and that they have
very unique feelings and perspectives in
your music in your movies in your
photography and these kinds of things
that people want to do
because a lot of times people think
they’re crazy but in that craziness we
see genius
and despite all his successes all his
achievements he never presumed he never
assumed that we would get there in the
end when the ideas didn’t come and when
the prototypes failed it was with great
intent with faith he decided to believe
but eventually make something
bold crazy magnificent ideas or quiet
simple ones which in their subtlety
their detail they were utterly profound
the celebration of making something
great for everybody enjoying the defeat
of cynicism the rejection of reason the
rejection have been told a hundred times
you can’t do that
so here’s I think was a victory for
beauty for purity
and as he would say you’re giving it
then
I’ve always had one thank you for your
remarkable business
which is united
and inspired this extraordinary group of
people
it’s been a great ride because a lot of
times people think they’re crazy but in
that craziness we see genius
and we believe that he was world people
can change it for the better and that
those people who are crazy enough to
think they can change the world are the
ones that actually
we believe that people’s with happy and
changeable today
honoring the people
you
I was worth about over a million dollars
when I was twenty three and over ten
million dollars when I was 24 and over a
hundred million dollars when I was
twenty five and it wasn’t that important
because I never did it for the money
especially at that point in my life it
was it was not the most important thing
the most important thing was the company
the people the products we will make
what we were going to enable people to
do with these products what had been the
focus of my entire adult life was gone
and it was devastating
[Music]
I didn’t see it then but it turned out
that getting fired from Apple was the
best thing that could have ever happened
[Music]
the penalty for failure for going and
trying to start a company in this valley
is non-existent there really isn’t the
penalty for failure either
psychologically or economically in the
sense that if you have a good idea you
ghost go out to start your own company
even if you fail you’re generally
considered worth more to the company you
left because you’ve gained all this
valuable experience in many disciplines
[Music]
most people don’t get those experiences
because they’d never ask
people say you you have to have a lot of
passion for what you’re doing and it’s
totally true and the reason is is
because it’s so hard that if you don’t
any rational person would give up most
people never pick up the phone and call
most people never ask and that’s what
separates sometimes the people to do
things from the people that just dream
about got it you got an act and you’ve
got to be willing to fail you’ve got to
be willing to crash and burn if you’re
afraid of failing you won’t get very far
truth be told I never graduated from
college it was pretty scary at the time
but looking back it was one of the best
decisions I ever made the minute I
dropped out I could stop taking the
required classes that didn’t interest me
and begin dropping in on the ones that
look far more interesting it wasn’t all
romantic I didn’t have a dorm room so I
slept on the floor and friends rooms I
returned coke bottles for the 5 cent
deposits to buy food with and I would
walk the seven miles across town every
Sunday night and much of what I stumbled
into by following my curiosity and
intuition turned out to be priceless
later on we’ve got to find what you love
and that is as true for work as it is
for your lovers your work is going to
fill a large part of your life and the
only way to be truly satisfied is to do
what you believe is great work and the
only way to do great work is to love
when you do
if you haven’t found it yet keep looking
and don’t settle as with all matters of
the heart you’ll know when you find it
and like any great relationship it just
gets better and better as the years were
alone so keep looking
don’t set when I was 17 I read a quote
if you live each day as if it was your
last someday you’ll most certainly be
right it made an impression on me and
since then for the past 33 years I’ve
looked in the mirror every morning and
asked myself if today were the last day
of my life what I want to do I’m about
to do today and whenever the answer has
been no too many days in a row and now I
need to remembering that I’ll be dead
soon is the most important tool I’ve
ever encountered to help me make the big
choices in life because almost
everything all external expectations
a fear of embarrassment fill these
things just fall away in the face of
death leaving only what is truly
important remembering that you are going
to die is the best way I know to avoid
the trap of thinking you have something
to lose you are already naked
there is no reason about a year ago I
was diagnosed with cancer I had a scan
at 7:30 in the morning and it clearly
showed it to my pancreas I didn’t even
know they paid for his price the doctors
told me this was almost certainly a type
of cancer that is incurable and I should
expect to live no longer than three to
six months my doctor advised me to go
home and get my affairs in order which
is doctors code for prepare
it means to try and tell the kids
everything
if I have the next email just a few
months it means to make sure everything
is buttoned up so the previous versus
passive it means to say
even people who need to go to heaven and
yet death is the destination we all
share no one has ever escaped it and
that is as it should be because death is
very likely the single best invention of
life its life’s change agent it clears
out the old to make way for the new
right now the new is you your time is
limited so don’t waste it living someone
else’s life
don’t be trapped by Dogma which is
living with the results of other
people’s thinking don’t let the noise of
others opinions drown out your own inner
voice and most important have the
courage to follow your heart and
intuition they somehow already know what
you truly want to become
everything else is secondary it was
their farewell message as they signed
off stay hungry stay foolish and I have
always wished that for myself and now as
you graduate to begin anew I wish that
for you stay hungry stay foolish
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