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Start a Clothing Line – How to start your own clothing line


how to start your own clothing line I
get asked us a lot a lot of people I
guess are interested in creating their
own clothing line and it’s a great
potential idea but so many people fail
and then and I don’t want that for you
so I got a question from one of my
youtube viewers love you guys extreme
one who said my question was about
creating a clothing factory I want to
start my own clothing line I’ve designs
what should i do should I make a deal
with manufacturers first or what I’ll
wait for you so let’s back this thing up
okay here’s a problem with most clothing
lines and how you can avoid their
failure okay most holding lines go broke
they go bankrupt they go under the main
reason is you have a design okay you
have a great idea for design you think
it’s great you go out and in the
clothing business you want to go make a
deal with the manufacturer it’s a
quantity game okay they don’t want to
deal with the little guys didn’t want to
deal with the one offs because it’s not
great business for them they’d rather
deal with the guys who are doing tens of
thousands of t shirts all the time all
the time all the time 100,000 more more
and more it’s too much work din with a
new account than just goes under and
there’s too much cost for them to set
all that up so they don’t want to work
with you they’re going to ask for some
minimum that for you is going to seem
huge and for them is going to be nothing
right if they want you to order a
thousand shirts that for them for good
manufacturer is tiny but for you might
blow your budget and a lot of
entrepreneurs you say okay well it’s the
only way to do it so I’m going to go do
it and they make that investment and
they buy a thousand shirts and then it
just sits in their basement or sits in
their closet and nobody buys them and
now you’re stuck what do you do you’re
stuck in all this inventory all your
cash is tied up in this and you can’t do
anything to grow your business maybe you
had the wrong design maybe had the wrong
idea and you end up giving up here’s the
way to do it the best way to get started
with your clothing line okay this is
really important you are the artists
come up with the designs if it’s
yourself or if it’s people that you’re
working with a team people who inspire
you whatever it is you have your do
go out and start selling these things
before you make an investment to buy a
thousand shirts okay use websites like
word ins or cafepress or something just
to get started find a website that will
allow you to upload your design and even
if you’re not making anything off of the
first ones your whole point here is two
things okay one you’re proving that your
shirt will sell and to your building an
audience I put some shirts up on onward
ins for example and now i’m working with
a clothing line I’ve got a deal coming
out that I’ll talk about in a later
video when i’m more ready for it but you
can put up your shirt online and it can
be high quality it can be on an American
Apparel sure it can be on whatever you
want but put your design up online and
sell them through an online store and
even if you make nothing okay your goal
here is not to make a ton of cash off of
your first shirt it’s not going to
happen they take a huge cut or
everything right if they’re taking 20
bucks a shirt how much you’re going to
sell this thing for that’s not your goal
your goals to see if it works see if you
can help promote this thing because if
you can drive traffic if you can get
interest if you can get people saying i
love this thing this is the greatest
thing I’ve ever seen i’m going to buy 10
of them if people are making orders then
you know that you’re ready to go out and
make a deal with a manufacturer and
instead of investing your your money
into inventory it doesn’t sell you can
invest it into marketing this thing and
seeing what works and you have a an
audience list customers of people who
bought a shirt even though you made no
money off of it when you come with your
neck shirt they’re going to buy it again
and again and again and again for each
shirt you come up because they love your
stuff they love your style so stop
spending money right now don’t go out
and buy a thousand shirts don’t we’ll
make a deal with the manufacturer put it
online create an online store order a
few so you can show it off and start
selling see if the idea works prove to
yourself you should be that
the harshest critic prove to yourself
that you can go out and make this a
business the people will buy this thing
give yourself the evidence that you need
that you can go out and make that
investment to buy a thousand shirts and
then make that deal with the
manufacturer because you know that your
next shirt is going to be a huge hit
believe for those you’re watching like
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section on Maggie Beauty response for
you thank you so much and I’ll see you
soon
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