so first and foremost I would like to
thank everyone and welcome everyone to
today’s session the topic of today’s
session is social media marketing for
smbs and I am couple knock i’m one of
the co-founders of digital vidya welcome
to today’s session you know in today’s
session one of the inquiry that i want
all of you to have throughout the
session is if i ask you to formulate a
social media strategy that generates
business results with the condition that
you do not have to try selling your
services or product how will you do that
that’s what I want to learn out of
today’s session and to lead the today’s
session we have with us Yvonne
Carmichael Yvonne up at the age of 19 he
created he actually build and a soul of
a company and at the age of 22 he was a
venture capitalist he helped
organization raise money with rain from
the range of 0 point five million to 15
million and his goal is to help 1
billion entrepreneurs and I’m just one
of them he won a really delighted to
have you head with us today and thanks
for taking out time so before I hand it
over it’s an honor thank you okay great
you know I take a pill I’m gonna be I’m
gonna close the GoToWebinar question
section least for now I was in front of
more David’s or anything important comes
up just let me know sure uh so hey
thanks everybody it’s great to be here
today I’m talking about social media
strategies I know you guys are all from
different companies and businesses I
tend to focus on entrepreneurs but all
these strategies are applicable to the
corporate level as well so I’m excited
to start let’s get into it on august
twenty-third 1963 Martin Luther King got
250,000 people plus to come to
Washington DC to hear him speak he
didn’t have a newsletter he didn’t have
twitter pinterest instagram any of that
stuff and he got them to come out to
hear him speak
and you might be thinking Evan I thought
you were talking about still show media
what the heck does this have to do with
social media input it’s important
because you guys need to stand for
something the problem with most of your
social media campaigns is that they’re
boring they suck there’s no feeling
there’s no emotion to them you have to
stand for something important you got to
think we look at the stuff that you’re
sharing at your company is sharing would
you share that stuff on your own if you
weren’t forced to probably not because
it’s not interesting enough it doesn’t
stand for anything so it’s not about how
many people like your post okay it’s not
about how many people follow you on
twitter or retweet your stuff it’s about
standing for something important and
when you figure that out then it’s so
much easier to create a social media
campaign standing for what does your
company staying for and for most
businesses they have no idea and so if
you’re not talking about your values and
what you stand for why it’s important if
you’re not making people feel anything
with your social media campaigns and
they’re not gonna share it I stand for
believe somebody wrote that was an
awesome first slide thank you I really
appreciate it but everything I do is
about believe so I believe in
entrepreneurs I believe you have to do
their do the right thing I believe that
you have to believe in yourself and and
believe that it’s going to work out even
if you don’t know all the steps you move
you just see darkness around is kind of
work out that’s what I fundamentally
believe and that loses out of all the
social media stuff that I do I don’t
know if any guys are following me you
might be saying who the heck is a
seven-car local guy but if you look at
my facebook or twitter or youtube or any
of that stuff there’s emotion there’s
feeling people engage with it because it
means something it means something to me
and as a result that means something
other people as well stop posting boring
stuff and post something that means
something to you this can
be difficult so here’s a guy who who’s
tons of superheroes he spider-man his
iron man he’s the Hulk it can be hard to
make decisions in your business and in
your life but when you stand for
something you know what you stand for
all of those decisions become easier so
for with me and believed my social media
campaigns become easier I know what to
talk about when I’m hiring somebody in
my company they have to believe in on
prefers if they don’t they’re not going
to be a good fit for me every decision
in your business and your life becomes
way easier when you know what you stand
for it also helps keep you motivated you
know so many people if you’re an
entrepreneur or if you are working for
somebody else it’s hard to be motivated
every day right you don’t wake up every
single day super motivated like yeah I
want to go to work this is great and the
problem is you look at you look at
motivation you look at why people get
excited to do a job it’s not because of
the money you don’t get all super
ecstatic as you’re making an extra two
thousand dollars this year or whatever
the conversion is in India that that’s
not what motivates you who your
work-related because you’re doing
something important and when you stand
for something important and you apply
that in your business and in your life
you’re more motivated you’re not going
to be this lazy polar bear every day
you’re motivated to get to work put the
hours in because you’re doing something
important you stand for something
important you’re starting a movement so
what is that for your business and then
we’re going to apply that to your social
media campaigns what are you staying for
if you look at some of the biggest names
in history the people who have had major
impact the people who have changed
people’s lives the people will have
stood for something you could sum them
up in one word so Martin Luther King jr.
is equality Nelson Mandela could be
freedom Oprah Winfrey could be heart
Steve Jobs innovation Gandhi peace
everybody has one word that you can
understand who they are and to find them
I’m believe what I want
do is find your one word and this is
really important this is one of the most
important things that you will ever do
in your life this is that important okay
this isn’t just talk on social media
right now this applies to everything
you’re ever going to do in your life you
need to set your direction and find your
one word if you think about the books
you read the friends you have the movies
you like to watch the songs you like to
listen to the company’s you’ve started
the jobs you were her dad the folks you
like we aren’t you like to look at all
of the things in your life that you
enjoy are all tied together by one theme
there’s one word that connects
everything and what I want you to do is
find out what that one word is for you
now normally I go to Twitter and I have
everybody hashtag something that we
tweeted out but I don’t want to switch
platforms so what I want you to do is
put it in the questions I’m going to
load this up now what I want you to do
is write your one word in the questions
and submit it to me so I can see what
they are coming in so right now think
about what your one word is you one word
biography this is really important can
you want to create a powerful social
media campaign this is where it starts
you won’t want to feel like you’re
living your life on purpose this is
where it stops you have to figure out
this word hasn’t changed for the past 10
years your life it’s been the same word
I want you to figure out what that one
word is right now and put it to me in
the questions so we’ve got leadership
coming in from Rob we’ve got creativity
coming in from ready ish keep them
coming an empowerment coming in from me
Sean I hope I’m pronouncing your name is
properly entrepreneur from fatigue
solution some Ashish change from Prashad
filmmaker from Joseph meaningfulness
from from Millie passion Supriya
originality I mean success value explore
positive attitude hey I mean you’re
cheating they’re positive attitude I
want to one word this is great ok this
is great this is the most important
thing that you can do today and if you
take one thing from this webinar I want
this to be yet
I love these ones that are coming i look
at this one originality sharma it’s
great this is how you start so so i look
at me originality okay every decision
jin animates like he’s here now because
he has to do something that is original
if he’s working at a boring job doing
boring things he’s not gonna be happy if
he’s starting his own company he’s got
to be doing original thing if he’s
hiring people he’s going to be bringing
on people who have original ideas that’s
what motivates them and when you can
define that it makes all of your
decisions easier and it also makes it
easy for people to spread your message
right we’re talking about social media
here you want people to be able to
spread your message you need to make it
easy for them to do that so I love these
keep them coming in I love seniors come
in this is really important for you guys
so let’s let’s bring it down the social
media how do we have success with social
media this is what most of you guys are
doing this is my most companies are
doing it’s boring you’re yelling you’re
broadcasting you’re screaming your
message nobody cares nobody’s retweeting
your stuff nobody sharing it like it
anything there’s no engagement cuz your
stuff sucks it’s boring you’re
broadcasting you need to get out of that
and start talking about important things
talk about that one word you create your
campaigns around your one word and if
you’re working at a company then your
company has to have one word and
hopefully you know your word is not
different than what your company’s word
is but you need to have the soul right
you need to have something that gets
people excited it makes them feel
something so they want to share your
getting y’all excited so I’m going to
take baby steps here okay I know you
guys are kind of all over the map in
terms of where you are with your social
media campaign some of you are I’ve been
doing it for a while and a really
advanced and some of you are just
starting out so I’m going to go from
basics all the way up to the advanced
stuff as quickly as i can because i also
want to get your questions that’s what I
really love about all of these sessions
answering the questions so this is my
five-step process okay from from basics
all the way up to the most advanced
stuff claim listen reacted proactive
movement we’re going to go through each
of these
if you have questions at the end bring
them up I’d love to help answer them for
you okay claim this is the most basic
simple stupid easiest one that you all
have to do regardless of what your Akash
you’re interested in social media claim
is just go out and get your account okay
you need to own your name your personal
name and your company name on both of me
something it’s just own it even if you
don’t know what you’re gonna do it yet
you may be saying I don’t get pictures I
don’t know how I’m gonna use it just go
get your name just own it so that nobody
else can take it okay that’s the basics
this is a friend of mine his name is Joe
Taylor he has a hey sorry I’m gonna stop
for one second am i speaking too quickly
appeal am i speaking too quickly no I
think the base is perfectly fine okay
sometimes when I do um webinars and
presentations where English may not be
the first language i get i get feedback
that heaven we love it but it’s too fast
so i get excited but good I’m glad thank
you John he wanted me off and we’ll keep
going ya wanna so can i call you for the
last body my name is joe taylor he runs
a t-shirt company here in toronto if you
see my shirt here says believe this is
made by by joe his cup is called toronto
tease the problem with joe is he doesn’t
own toronto t is the Twitter account so
he has to go with joe t-shirt and he’s
been trying to reach out to the guy who
owns toronto tease to buy the twitter
account from him because he hasn’t you
can get it fast enough but doesn’t cost
anything to get it but if you don’t get
it somebody else does then you’re out of
luck so he’s been trying for a while to
get it right so the guy who owns his
name is mike he’s been trying to reach
out to give me a call please i want to
get this twitter account right this is
the guy who owns toronto Teebs he’s not
doing anything with it he’s posted a
tweet and his life on the thing he just
got there first so he owns it and that’s
a huge problem from my friend Joe
because this is his Brandon he should
own Toronto tease so at least bare
basics go out and get all the accounts
Joe wrote
me and said hey even thanks for looking
into this I’ve been trying for almost a
year to get in touch with this guy
different means he doesn’t seem to reply
to any email now this actually turns out
to be a good news story I reached out to
Mike who owns that account on on
linkedin I reached out to him and
managed to facilitate the sale of the
account so Joe now actually does own
Toronto tees but it cost him money where
you could have gotten that refrigerator
so all the social media networks base 6
just go get your names nobody else can
take it from you hey that’s number one
or two listen okay and with each step
here guys a lot of people say social
media is a waste of time there’s no roi
how do I prove this to my class that it
works how do I prove it to myself you
know when I first started I thought I
thought it was a witch i thought twitter
was a waste of time I thought it was a
huge waste of time and I’m an
entrepreneur ok I have I have a busy
schedule I don’t have time to waste
around and futz around on on social
media if it’s not getting me results so
each step along the way here guys I want
to make sure that you are getting
results that you’re happy with before
you justify moving to the next step it
doesn’t make sense just a dive in deep
and spend you’ll hire a full-time person
to go on social media you’ll have a plan
you don’t know that’s working I want you
to take baby steps and prove to yourself
and prove to your company if you work at
a business that this works okay so step
two listen again I thought Twitter was
stupid with Twitter frisky mode I
thought it was stupid a huge waste of
time people talking about their cats
people talking about their that what
they are lunch and where they’re going
for dinner and I thought like this is
ridiculous I don’t time for this I don’t
want to be part of this conversation
bitchin you need thinking understand it
is marketing 101 is you need to be where
your customers are okay you need to be
where your customers are look at this
picture you see a bunch of redheaded
women if you’re a target audience for
whatever product you’re selling is
redheaded women then wherever these
people are that’s where you need to be
whatever conference are organized
whatever event this is picnic or
whatever it is you need to be there
because you sell the redheaded women and
so the same thing applies this is
marketing 101 we’re just bringing it to
social media if
target audience is hanging out on
Twitter you need to be on Twitter right
if there’s a networking event that’s
happening with your audience that’s
where you need to be too so just listen
do a search find out if people are
talking about your industry talking
about trends that are happening because
if your customers are there then you can
justify being there if your customers
aren’t there then there’s no point don’t
waste your time on it but each one just
go in search see if your customers are
hanging out there and starting the
conversation yeah that’s listen third is
reactive with reactive hear what we’re
doing is you’re looking at what people
are saying about your business just by
putting up your Twitter handle your
Facebook page you know if you have a
youtube channel you just put that up on
your page you’re gonna start getting
some people commenting right if I go
visit a local business I always look to
see if it have a Twitter account because
I’m going to send them a tweet so
reactive is just responding to people
who are talking about you and
recognizing your champions okay if
people are talking about your business
if people are sharing your website
sharing your Twitter handle you want to
at least just say thank you give them a
who’s awesome you’re awesome thank you
thank you for sharing all your doing is
recognizing your champions recognizing
the people who love you who are sharing
it because just getting a simple thank
you means that they’re gonna do it again
right they feel they feel grateful that
you recognize them and the strategy here
isn’t you create a huge Network yourself
a huge following yourself but when
people who talk about you they have
their own following and they’re helping
promote you so you’re just saying thank
when you want them to do it more this is
the Forgotten on Twitter of cats you
know ridiculous stuff I’m not going to
waste my time what got beyond the
Twitter was I did a search for my
company name and found out that people
were talking about me talking about my
website and I wasn’t a part of the
conversation right if people are talking
about you you need to be in that
conversation at least to say thank you
now fortunately for me all of the
comments were good it wasn’t 11
Carmichael’s the loser and his website
socks and there were no complaints that
was good it was all good stuff all
positive comments but I wasn’t part of
the conversation at least say thank you
so here are a few of them some old ones
or people wrote in and just were we’re
recognizing my site in my account and so
I started just by being your reactive
and saying thank you okay and this is
how you can get started and again prove
the value because you’re having
conversations on social media now we’re
going to move the proactive take a quick
sip of water there this is really
important so proactive and how is you
are going to be seen as a thought Peter
okay wanna share on our social media
channels again that that’s important
right you’re taking the ideas that come
from your one word and applying it to a
social media strategy so if you’re
looking at Twitter you know you don’t
have a certain number of characters but
if you if you have your one word what
was our one word here originality that a
me chair you want to share tweets share
facebook posts share YouTube videos that
talk about originality right and the
people going to watch it are people who
value originality and they’re going to
share it because they feel yeah that
guy’s got it he understands and whatever
you’re selling if you’re selling shoes
or chairs or consulting services or
whatever it is when people understand
what you stand for and who you are and
they believe in you the more likely to
talk about you to want to sign up for
your services to inquire to share
yourself with their friends when you’re
blasting out coupon codes and discounts
and check out my latest blog article and
all the crap that’s out there that
nobody cares about your going to get any
any action so with proactive start small
okay again we’re starting baby steps a
lot of people they get started on this
they go crazy it’s like okay I’m gonna
I’m going to tweet three times a day and
they do that for a couple weeks and in
this I don’t know I don’t know what else
to do it also tweet about you get tired
you give a burnt out so start small once
a week pick your platform it start
with wands are with Twitter or Facebook
or YouTube and do once per week that’s
it make it simple make it powerful when
you read your message you should say
yeah that’s right i feel that i love
that because other people will feel the
same way so once a week but make it
powerful and then as you start to see
results you can boost it up right you
can go higher you can do every day of
the week you can go higher but again
we’re proving value along the way you’re
proving that it works if you can’t get
your once a week to work then don’t go
crazy and start doing every day make
your once a week work and get results to
have people interact with that I love
what you’re doing it can’t wait for your
next one to come out okay but the
quality Trump’s quality always
especially social media where our
attention span is so low we don’t have
time our fiesta filter so high when
someone’s just trying to sell us and we
don’t engage with it so you have to have
something powerful that you put out on a
regular basis keep it consistent but
start once a week and then move up to
have it being every day of the week and
you can go more if you want afterwards
the last part is movement okay and this
is this is the power stuff this is the
gold this is the honey this is where
nobody gets to almost because most
people just screaming at each other not
getting any results what do you stand
for okay now we’re really taking our one
word and we’re trying to create
something powerful you need people to
feel something about your business
before they’re going to buy from you
before they’re going to interact with
you you need to get them to feel
something through your messaging so let
me give you an example some of the
things I do okay I’m about believe
you’ve seen that you see the shirt
you’ve seen some of the slides as they
believed everything I talk about is
around believe and my social media
campaigns around believe now for me I
target entrepreneurs most of my audience
are business owners because that’s why I
love helping although it’s kind of find
out Eva he was a bristle message so here
are some of the things that I might
share okay so this is a picture that i
posted on on my twitter on my facebook
on my pinterest a bird sitting on the
tree is never free to the
inch breaking because her trust is not
on the branch but it’s in her own wings
believe in yourself I saw that message
and I loved it but yes that’s an amazing
message i’m making a t-shirt about that
so I said you know what that makes me
feel something I would tweet this so I’m
going to put it on my account you have
to be proud of the stuff you create guys
it doesn’t have to be something that you
make yourself each time right I didn’t
make this picture but I loved it when I
saw so you have to be proud of every
single piece of content that you put out
that’s what’s going to move people so
that’s one example here’s another one
believe in your dreams are given to you
for reasons the quote like Katrina mayor
again I didn’t make this one I’m linking
to her website at the bottom Katrina
mayor com I love this the picture again
I saw it it meant something to me it may
not move you that’s okay but for people
who follow me babe likes encanta and
that’s a buckle leave Thor now this one
doesn’t say believe in it but it still
is about belief right trusting in
yourself believing in yourself build
your own door opportunities aren’t going
to come not right so not every piece of
content you put up has to have your one
word in it but it’s got to encompass it
so we’re building a movement for me
around believe for you around your one
words that you all share goodnight that
are all amazing and hopefully guys that
one word that means something to you
right you should look at it and say you
and feel your heart getting beating
faster right you get you get excited by
you think that this is something that
that that is your like right your whole
life is around this and so you want to
share this with other people and when
you inject your passion and your feeling
and you’re sharing into your social
media campaigns that’s what’s going to
ignite it that’s what’s going to get
people excited I want to share it with
you here’s a quick example okay this is
a difference this is a difference on a
social media campaign when you have one
powerful word that you can rally people
around and make it easy for people to
spread so these are two videos I have in
my youtube the first one on the right is
Chris Gardner use a he was a homeless
guy who became a stockbroker and trusted
to themselves believed in himself and
a millionaire I put that video up a year
ago and this is still quality content
this isn’t promotional junk this is
quality and I’ve got a hundred thousand
views in a year okay I recently released
a video called belief that’s it believe
and I partnered up with a with the video
maker to help create this in one month
that had a hundred and fifty two
thousand views because it was clear it
was focused it meant something a lot
more powerful i was giving people
something easy to spread now there’s no
advertising in this i didn’t pay for any
of those views and look at the
difference it took a year for that video
my other video to get 200,000 views
where this one in a month is at
one-hundred and fifty two thousand views
it’s been translated into 13 languages
it has thousands of thumbs ups tons of
comments now we’re at what 350,000 views
almost on this video in in just over two
and a half months because it’s so
powerful I don’t have to say anything
people spread it automatically so pick
your one word and they create all your
content around that theme because it
makes it so easy to share it’s critical
guys now usually I I stop and I play the
video here my presentations but I want
to be able to get to the questions I
know we’re short we only have an hour so
you guys can always go to my youtube
channel or just type in believe by my
two exam and you’ll find it worth a
watch definitely if you want to see how
a good social media campaign is done
so what happens now as a result of
making it powerful injecting meaning
into all of my campaigns and giving
people a simple concept that they can
share people share it and they’re out
hashtagging stuff they’re out sharing
stuff with me these are a few sample
tweets I get stuff like this every day
every single day people are writing into
me their hash tagging believe they’re
sharing it Twitter Facebook YouTube
everywhere the response is overwhelming
because it’s easy it’s coming in
multiple languages so this is in French
it says unlike fall to the BP that i
created its international because people
can feel it all of the words that you
picked can strike people in any country
in the world because it touches your
soul this is who you are this is what
you want to share with the world is the
movement your building and if you follow
that you have an ability to reach
millions of people in a meaningful way
and they’ll share it or you
so again now we’re applying these
concepts to all the major social media
networks Facebook Twitter Linkedin
Google+ YouTube and Pinterest is where
would start get those working pick the
one you know if you’re just getting
started put the one where you have the
most customers on you have the most
traction already start with that and
then expand the other ones
one last thing I want to talk about is I
believe you had responsibilities this is
next step up guys okay this isn’t just
selling whatever product or services
you’re out there trying to promote now
if you look at me I sell webinars I sell
products I sell consulting services that
the big companies like Google and dal
and American Express but you look at
most of my post and that’s not i’m not
selling the solution be a stopped
because that’s not what it’s meant for
people look at my stuff they love it
they feel something to say i want to
work with Everon how did we work with
him somehow and they reach out to me and
they buy my stuff and they get my
programs and they hire me but i believe
on top of that you have a responsibility
to once you identify what your one word
is support other people who are going
through the same problem we’re trying to
conquer the same goal run the same
mission as you are so here’s a story
left at the towel I don’t know if you
guys have Star Trek fans but this is
from the original Star Trek lieutenant
Uhura and she’s important because she
was the first black woman on American
television who had any kind of role of
significance she was I think third in
command on the starship and at the time
black people on TV were always they were
servants they were maids they were
delivery people they never had any kind
of power and she went and did one year
with star trek and said you know what
I’m done I don’t want to do this anymore
I wanted to do some more of my talent
that I went on and I’m not getting the
respect I deserve I want to go off and
do something else and she put the show
and martin luther king went to go see
her i said you cannot quit this show
what you’re doing is important this is
beyond you you’re inspiring millions of
black people across the country because
now they believe that they could do
something greater with their lives then
just be a servant or a maid or work at a
restaurant you have to keep going this
is important this is beyond you and when
she realized how important it was she
decided to keep going even though her
you know she wanted to go do Broadway
another
she decided to keep going because of
Martin Luther King’s that’s you
guys whatever your one word is to move
in your building you need to be like
Martin Luther King and shine the light
another people and help them out a quick
story about Whoopi Goldberg if you guys
know her famous American actress she
pulled the story about when she was a
young girl she was watching TV and she
said mommy mommy mommy mommy there’s a
black person on TV and she’s not a maid
that’s what inspired her to become an
actress and award-winning actress so
lieutenant Aurora start inspired
millions of people but it happened a
kept going because Martin Luther King
stepped in and said this is important
this is what you guys need to do with
your campaigns as well is reach out and
recognize the people who are doing great
things who tie into your way you could
have nothing to do with your your
product or service who tie into the same
one word the same belief that you have
because when you go and help them out
that’s going to come back and help you
one more quick story uh when when black
people in the US were trying to paint
equal white equal right sorry there were
restaurants that wouldn’t serve black
people you could go into a restaurant
and fuel block they would not serve you
you would you had money doesn’t matter
they wouldn’t serve you because you’re
black a bunch of students one day
decided these are the three of them
we’re going to go and do a peaceful
protest we’re going to go sit in the
restaurant and and wait until we’re
surfer and we’re not going to leave
until we’re for certain have money we
wanna pick we’re not going to cause
violence we’re not going to yell at
anybody we just want to be served and
what happened they were surrounded by
everybody in the in the in the
restaurant you can see here and people
started abusing them pouring their
milkshakes on their head smearing their
faces with hamburgers you can see these
guys are covered with food that these
guys through all over them
and that would have been an isolated
incident okay these three kids just
decided to go and do it themselves but
word got out to Martin Luther King that
these guys did it and martin luther king
went and told everybody you got up on
his stage and he said way to go guys
that’s the right thing to do he shone a
light on them and instead of just just
being an isolated incident around the
country students now started doing the
same thing peaceful protesting going to
restaurants and demanding that they get
served because they have money we’re not
going to fight but they started doing
the exact same thing so there are
important people who on the same mission
as you who might be thinking about
giving up or who might feel like what
they’re doing isn’t meaningful and by
middest important guys what you’re doing
is important you’re helping inspire them
and I think that’s part of your
responsibility as a person that’s just
an entrepreneur or working on a company
as a person this is something you
believe strongly in you see something
that you like you go out and you share
it and you tell them hey guys what
you’re doing is important and social
media is a perfect guy we need to do it
through one book example from my
personal experience I read this about
Martin Luther King and said hey I got to
do the same thing I gotta support people
were taking risks in entrepreneurship
and trying to help I want to help a
billion entrepreneurs
I got to help other people trying to
help entrepreneurs to one of the things
I believe this is not enough quality
programming on television at least the
American and Canadian television I don’t
know about India that support
entrepreneurs okay we have a couple
shows but not a lot and I recently
discovered a show called The Prophet
where is an angel investor he goes in he
puts his money the businesses that he
helps them grow and
pretty good show and it’s struggling
along try and get an audience and so I
reached out to him the guy’s name is
Marcus lemonis on Twitter and I said
Marcus hey you know i love the prop what
you’re doing is important keep going and
I don’t know if he was thinking about
quitting or not or whatever but I
believe that it’s part of my
responsibility to get out there and
support other people were trying to help
entrepreneurs and I try to share his
stuff and I try to promote the show when
I can and he didn’t ask me to do it he
didn’t pay me anything to do it I’m not
asking anything in return but I know
it’s gonna come back I know what’s gonna
come by either he’s going to help me
somebody else watching the show is going
to help me it always comes back guys
this is an important part of creating
your movement around your one word so I
came back from Malaysia that’s where I
met Pradeep whose appeals partner at
digital vidya and they invited me to
this and people were saying nice t-shirt
can i get 1 i’m a believer that was
inspiring i believe you know everywhere
i go i’m spreading this message if
believe hopefully you guys are feeling
something for my presentation and not
thinking hey Evan what you’re saying is
all garbage hopefully you feel something
you’re ready to take some action but you
want to do the same thing through your
campaigns you know you don’t have to be
an eloquent outgoing professional
speaker that’s cool you do it in your
own way but whenever you share something
on social media and ask the means
looking for you that’s the test it’s not
how many people going to like this kind
of people going to retweet this and
share this it’s does this make me feel
something if it makes me feel something
I see this picture and my heart set
starts getting excited and I get a
little bit more motivated than yeah i’m
sharing that it turned into this crazy
thing everybody wanted to take pictures
in malaysia and hashtagging and believe
and everything was great but that’s the
power when you stand for something
important none of these guys knew me
coming in maybe none of you guys know me
watching this you know webinar for the
first time meeting me but you have to
have the ability to come in and make an
impact and it’s so easy when you give
them something that you feel important
about and that is easy to share so
that’s a quick overview the five step
process claim listen reactive proactive
move movement
leave I was told to go to 1130 so I’m a
little bit over my time but I want to
get to your questions again that’s what
I love about all of these things is
getting to your questions so if you
you’ll have a question for me quote of
it there I want to answer it now is a
Q&A time guys my favorite part about
these things is answering your questions
so feel free to put it in there let’s go
I know there’s a whole bunch of stuff
coming in cap hill is there anything
that we should hit first I haven’t been
following along we’ve been going along
here yeah so I think guys uh since it’s
a very different kind of a session you
can post your question here or if you
want to have an open conversation just
raise your hand and I’ll unmute you and
we can have an open conversation as well
by the time you do that I have one
question even from my side you know
since I’m an entrepreneur there are two
brand names have to deal with one my
name and second is digital with them so
I’m actually I want digital with their
to be promoted so but as an individual I
i really want to promote digital with
their as a more than couple nakhra which
is my name so what is your suggestion
weather and I’m sure a lot of
entrepreneurs would be dealing with the
similar stuff yeah and that’s fine ah
it’s okay to have it come from your
company and what I would suggest is so
you’re in a partnership for actually you
know you and Freddie for together in
this and hopefully your one words are
close enough to each other but when you
guys post something I haven’t checked
out your Twitter feed or your Facebook
feed but when you guys post something it
should be something that again mean
something to you like you have so far
everybody has a business partner you
have to sit down with your partner
figure out what do you want this company
to stand for right we’re not just
selling uh you know these webinars we’re
not just helping people learn about
social media we’re trying to do
something more important and so what is
that and then all of your post’s it
doesn’t have to be you sharing it on
your channel though you can too but you
can send it through
did you love Nvidia and there are some
brands who do a decent job of this right
if you look at like 3m the same for
innovation and all their stuff is
innovation and the people they hire they
have to be able innovation everything is
innovation and it’s clear to understand
what that brand is no Springs do a
terrible job so think about for deep
getting together thinking about the
things that inspire you what you want
your business to stand for and start
sharing content that again you look at
makes you get excited that’s what you
start with baby sure I’ll definitely do
that exercise so now there are questions
coming up so I’ll just pick them up in
chronological order I think the first
one is from Lolita she wants to know how
does the SMB start their social media
program if you have any tips on this uh
well I mean so that’s going through the
five steps I don’t know where you are
the letha with your campaigns right now
but again just look at oops i mean let
me load this back up here look at your
five steps can’t go back hold on
whatever your five steps right you’re
looking at first of all you just have to
claim them right make sure you get all
your accounts right so go through those
five steps that that’s how you get
started I don’t know where you are at in
your path but I mean that was the whole
point of this presentation I think the
slides are gonna be made available
afterwards as well we went a little fast
through everything ah that’s right right
right even everybody has slides it will
be emailing the slice as well as for the
present the recording of the session to
everybody right ok the next question is
from sourabh he wants to know how can we
choose one single word for business any
tips yeah uh again I refer to that slide
where I look at you know books movies
friends all of that it’s uh for some
people it’s super easy some people like
the guys who wrote in here for sharing
all their words some people find it they
already know what other people think of
I didn’t come up with believe right away
I didn’t know what my one word was right
away I had to think about it
I had to really you know agonize over it
took me a little bit time before I got
to it but to find your one word and this
is a personal one word to start with you
look at everything that you you enjoying
your life and find the one theme that
combines all of them and then you inject
that into your business if it’s your own
business it’s easy because it’s just you
right if it’s if it’s a partnership like
the peel has with Purdy then then they
have to work together and hopefully the
words are similar if you’re working at a
big company then again hopefully your
one word is close enough to the one word
of the company if it’s not then you
probably don’t enjoy working at your
business you know if your one word is uh
what was that one of it being different
if your one word is different and your
company does everything the same way as
everybody else you’re probably not
having fun there right that’s probably
not the best job for you to be yeah but
some words could be sister words you
know so and I work with some people who
have their own businesses and I’m
thinking about photographer friend of
mine whose word is inspired and we’ve
done a lot of projects together you know
believe and inspire their clothes
they’re not exactly the same with a
pretty close so if you’re working at a
business you’re looking at a company you
have to figure out what is the one word
for your business for the whole company
is harder as you get higher up like what
do we want our company the same for this
might not be something that you can
create yourself you got to involve other
people but that how Rick and hangings
get ready your company has to stand for
something important because you’re
otherwise you just broadcast and crap
all over Facebook and YouTube and
Twitter great the next question is from
grapple um he’s saying that I’m a busy
entrepreneur sometime I find it hard to
find times to tweet during the day how
does one work around that yeah and uh
the way to do that is you start off
small right you look at my five-step
process we start with baby steps you
start one
a week you start with one’s too we
improve your health you’re getting
results listen you’re busy I’m busy
entrepreneur too okay I don’t I didn’t
just say hey you know what I’m going to
spend two days a week dedicated the
social media I don’t have that kind of
time you only make that time when you’re
singing results you have to prove
yourself and we get in an ROI from this
but when you’re tweeting a lot of people
just tweet because it feel like I need
to tweet i would put anything up for 43
weeks I got nothing up well then what
you’re tweeting is garbage it’s it’s
here’s a link to my latest blog post
here’s here’s a link somewhere and like
and nobody ends up engaging with it
don’t at the start it doesn’t matter so
much how much you’re tweeting start with
once a week but make that we’d count man
make that one tweet that you put out
mean something powerful to you right be
proud of what you created read that mean
say yeah I’m really happy with that
tweet and you’ll start to see some
results keep doing that once a week
until you see results until you see
people engaging with you and then that
will give you encouragement and
motivation and ry to keep going the best
part of my day honestly right now is I
wake up in the morning and get my bowl
of lentils for breakfast and I start
reading through my social media comments
a youtube facebook and twitter for the
most part and just interact with people
and seeing the comments that come in and
seeing everything that you know how we
impacted people’s lives that gets me
excited and gives me motivation to keep
going but when you’re at that early
stage again yeah you’re busy we’re all
busy that mean entrepreneur not
everybody’s busy nobody sitting around
saying hey I have a day what do I do
with my time you got to prove it to
yourself so 13 we make it super
important make it valuable make it mean
something to you and build up from there
request remove great lolita has another
question she wants to know what holds
more credibility the person or his
company which is better to reach out to
reach out the person or his company I
always liked having a person behind the
company because people like buying from
people and not not
companies right so if you are launching
a campaign it could still be your
business but it’s good to know who’s
behind it like don’t hide behind the
logo cuz nobody likes buying from a logo
you want to see who’s there so if you’re
tweaking something if you’re at a
company maybe it’s a big company have a
picture of who the person is behind the
account right even if it’s a huge
company whatever the biggest company
india is that company should have a
person who manages their social media
campaigns that i can see their face and
I can react to I can ask why she’s going
to come back to me because I ki n we
love working with people and not
companies and this is a huge advantage
that entrepreneurs have over other
people because it’s easier for us to
tell our stories than it is for big
companies there’s so many layers at a
big company right if I think about
pretty think appeals a business when
they’re tweeting southbound I should
know who it’s coming from right like
their faces should be on their Twitter
homepage and they should have a little
sign up so I know who it’s coming from
simple stuff like that you know in your
post every now and then show a picture
of you guys let me feel a connection to
you so the credibility it I feel always
comes from a person because this is
social media guys you got to be social
your social with other people that’s
like the basics of being social you
don’t want be social with a company your
social with other people great ashwin
you have raised your hand I’m unmuting
you yeah a shrink what’s your question
hey one a big fan of your stuff a quick
ah nothing hasti entrepreneur and I run
six different companies myself and I’m
looking scale up even more and further
I’m having a really hard time you know
finding good people to hit these
companies do you have any thoughts on
that mmm yeah I’m a big believer in
building from within
uh and and finding people who share the
same values of you who may not have all
the skills you need and training it up
to become the person that you need
there’s so much easier to Train somebody
who wants to learn who shares that same
one word the same values as you but
maybe a little short on the skills then
somebody who has all the skills but as
you know is lazy not motivated uh looks
great on paper but it’s not going to be
the right fit to grow this thing up okay
so the the person should also chill with
the values of the company and my
personal values also right absolutely
number one absolutely great thanks a lot
no problem okay Rahul up you have raised
your hem unmuting youth is if it’s a
follow-up of you know the question
that’s already been asked that was about
busy entrepreneur let us know how the
busy entrepreneur yes good can you hear
me yeah I can hear you yes what I guess
I posted that question on the questions
list as well but I wanted to know I have
a company youtube channel and I wanted
to know if it’s possible to change the
youtube channel name even though i
already registered it is there any way
around it whoo I don’t know I don’t know
I think you know I think it’s possible
and we have some restrictions but it’s
possible how do we go about that now
what I do is we have a new job expert in
our team and I’ll ask him to mail you a
blank mail and possibly just reply to
him and then you guys can have a
conversation but only thing I know is
that it’s I probably will give you the
further details on that okay that would
be much appreciated thank you so much
welcome welcome nice there are close to
ideal more with like the big vision
structure of the campaign’s not really
not so much a technical nerdy guys
they’re about
we have digital idea living handle that
sir so great that’s why I’m just one of
the trainers so yeah so while saying was
there were about 15 10 15 questions that
are still unanswered so I am picking
them up in chronological order the next
question is from sudharshan this
question is what are some measures you
use to tie the efficacy of social media
campaign especially when it comes to
hard matrix like sales and revenue how
does that usually look for start-up
businesses based on your experience yeah
this is a really hard one Michael’s
based on Michael and I actually muted
you by mistake so can you please repeat
the response to this cigar Dover no
problem okay so figuring out the ROI of
social media is complicated is not a
direct line it’s not a Libra that you
just pull and we’re used to you know TV
spots in direct marketing and you know
google adwords where you say you know
this many people want this many people
converted it’s not that kind of model
it’s it’s like trying to measure word of
mouth how do you measure that but what
does have a major impact so first of all
when I’m creating social media campaigns
I don’t do it based on quantitative data
right because I can that can send you in
the wrong direction where you’re just
trying to get lots of views and lots of
lights but you’re not actually put
anything out there that’s super
meaningful I’ve gotten business in a lot
of different ways I’ve gotten business
when people who have bought my guides
who signed up for seminars I’ve gotten
deals not so when that Malaysia
presentation came up is where I met the
guys in video Vidya
they saw my youtube videos they saw my
youtube videos they said hey we need
that haven’t come speak up my
presentation so you know they paid my
speaking fee they played my my flight
and my hotel over there and that was a
great opportunity and then from there
I’ve met I’ve met lots of great people
I’ve met you know cap hill now because
of that I’m talking you guys because of
that I’ve gotten brands who write to me
and they say Evan we’d love to have you
create some content for us or help us
consult with this project you know lots
of has come from it and what I would
encourage you to do is not invest
yourself crazy heavily into social media
until you’re starting to see some of
those results until you see customers
writing to you and saying thank you so
much really help me out or until you see
somebody reaching out to you asking you
about your product or service or asking
to come to a speak speaking engagement
or consult with them on whatever project
they’re having you know like get results
from my first before you go crazy
because we’re all busy me you don’t have
time to do was it an solution yeah and
prove it to yourself that it’s worth the
time to do you’re going to get the ROI
is going to come from a lot of different
places even just having people talk
about you is beneficial but I want you
to generate dollars right of like we’re
in business to make money I make a lot
of money through social media but I
can’t say hey you know what a hung a
tweet five more times that I’m going to
get you know a hundred thousand more
dollars it’s not that direct linear
connection but I know that when I an
active on social media I get people
sharing my stuff and then people write
to me with opportunities and so until
you start seeing and ry whatever format
that means to your company don’t invest
crazy heavily into social media great so
the neck
question is from pratik kumar guys
before i actually take up this question
i’m launching us a pole in front of you
you know as part of digital vidya we
provide three months and six months
training so if any one of you is
interested you know you can just set yes
yes over there and someone from our team
will contact you ok so the next question
is from critique kumar this question is
how much control should have brand game
to customers on social media so it was
the question how much control should a
brand give to customers on social media
and okay this is a great one now we only
have what like six minutes left on this
so i don’t know if that’s the last
question not maybe i’ll just say one
thing to pranks in the question for
anybody who has and ask the question or
if you still have questions coming up
leave it in the question chat and i will
make a youtube video answer for you guys
so I still want to be able answer
everybody’s questions I know we’re kind
of crunched on time I’ll leave it there
and Camille if you could send it to me
i’ll make a video response for everybody
so that they still get their questions
answered great and dude i’m so in terms
of control you have no control on social
media this is I mean I get into fights
all the time with brands over this and
and they’re used to controlling the
message you have no control you can’t
control what your customers say about
you right there is no control and to be
in an active participant in it because
like it or not people are going to be
talking about your brand right if you’re
doing anything important if you have any
kind of sighs whatever product or
services on people going to get on and
they’re going to share their experience
good or bad and it’s more how you react
to it that will help shape the public
opinion around you right if somebody’s
mmm info is in worst come get her and
you get on social media and you know you
interact with the person and you you’re
you sure that your class your
organization that wins you points right
if you’re then sharing stuff like most
of the brands that work with their
campaigns they suck they’re sharing the
worst
worse content the content is so boring
so bland and as a result they get they
get nothing no engagement happening but
just try to pump out whatever product
happens if you’re sharing meaningful
information then people will share it
and they’ll come to your defense right
like your your goal here if you’re
trying to look at you know customers
talking about you and how to shape that
to positive experience with you if you
means right like to say say your twitter
feed wasn’t showing up and somebody’s
you know who do whatever anymore would
they come back and seek you out on
Twitter because they miss your stuff
that much they would do it for mine if
if your brain means something to you to
them sorry then people will jump to your
defense okay people love my grant and
for the most part all the comments are
great but anytime there’s one comment
that is not great that said that says
it’s a stupid comment or Evan you know
you don’t know you’re talking about that
was a stupid video my community jumps on
that purse I have to do anything and
when I write back is usually a funny
comment or you know thanks your feedback
even if they’re slamming me but my whole
community jumps on them because I’ve
built up so much equity with them that
they love everything that I create and
I’m not a special person you can do the
same thing for yourself your company if
you’re providing tons of great stuff
that that touches people and is
meaningful to them then if somebody is
slamming your brand you’re going to have
your customers come to your defense but
you can’t you can’t control anything
right like how much control shoe the
brand give to the customers you have no
control they’re gonna give up regardless
so it’s your action steps are one when
anybody talks about your brand good or
bad you’re there you’re responsive
you’re fast on the trigger you’re
helping to answer their questions you’re
helping turn situations that as positive
they can be as a lot of times a negative
situation can be made positive if you
handle it properly and then action step
number two is you again creating
meaningful content that builds a
movement that builds a community who
supports you and who love everything
you’re doing anything negative happens
there on it help and support you
but I think read our I think we’re at
our time but um again if you guys keep
asking questions and whatever is still
outstanding i will make a video response
for you and if there is an email uh we
have their emails copy oh yes we have
the email so we’ll mail it to everybody
yeah I’ll make it oh there’s a lot of
questions you guys are gonna give me a
lot of work I will do it I will do it
may not be like right now but I will do
a few guys and this is I honestly love
communicating with with with people and
um okay as too much for having me and
I’m not sure what the next step is but
I’ve enjoyed so much being here with you
today and answering a question great so
guys I think Robbie of also asked this
question that I do not have a question
but I would like to receive the link of
the YouTube video response so definitely
what we’ll do is within couple of days
you will receive the recording of this
session will also do a blog post on it
and we will send a recording link to
that also in the same of emailer and
also as soon as we are done with the the
video response of all the questions will
send the link to everybody ok so that’s
actually that that’s it from outside for
today’s session there is actually no of
question unanswered but I’m sure you
will receive your response very soon so
yep that’s it from my side ok so except
we party yeah I’m should I agree thanks
everybody thank you one and looking
forward to seeing you know other
upcoming sessions absolutely thank you
you
thank everyone and welcome everyone to
today’s session the topic of today’s
session is social media marketing for
smbs and I am couple knock i’m one of
the co-founders of digital vidya welcome
to today’s session you know in today’s
session one of the inquiry that i want
all of you to have throughout the
session is if i ask you to formulate a
social media strategy that generates
business results with the condition that
you do not have to try selling your
services or product how will you do that
that’s what I want to learn out of
today’s session and to lead the today’s
session we have with us Yvonne
Carmichael Yvonne up at the age of 19 he
created he actually build and a soul of
a company and at the age of 22 he was a
venture capitalist he helped
organization raise money with rain from
the range of 0 point five million to 15
million and his goal is to help 1
billion entrepreneurs and I’m just one
of them he won a really delighted to
have you head with us today and thanks
for taking out time so before I hand it
over it’s an honor thank you okay great
you know I take a pill I’m gonna be I’m
gonna close the GoToWebinar question
section least for now I was in front of
more David’s or anything important comes
up just let me know sure uh so hey
thanks everybody it’s great to be here
today I’m talking about social media
strategies I know you guys are all from
different companies and businesses I
tend to focus on entrepreneurs but all
these strategies are applicable to the
corporate level as well so I’m excited
to start let’s get into it on august
twenty-third 1963 Martin Luther King got
250,000 people plus to come to
Washington DC to hear him speak he
didn’t have a newsletter he didn’t have
twitter pinterest instagram any of that
stuff and he got them to come out to
hear him speak
and you might be thinking Evan I thought
you were talking about still show media
what the heck does this have to do with
social media input it’s important
because you guys need to stand for
something the problem with most of your
social media campaigns is that they’re
boring they suck there’s no feeling
there’s no emotion to them you have to
stand for something important you got to
think we look at the stuff that you’re
sharing at your company is sharing would
you share that stuff on your own if you
weren’t forced to probably not because
it’s not interesting enough it doesn’t
stand for anything so it’s not about how
many people like your post okay it’s not
about how many people follow you on
twitter or retweet your stuff it’s about
standing for something important and
when you figure that out then it’s so
much easier to create a social media
campaign standing for what does your
company staying for and for most
businesses they have no idea and so if
you’re not talking about your values and
what you stand for why it’s important if
you’re not making people feel anything
with your social media campaigns and
they’re not gonna share it I stand for
believe somebody wrote that was an
awesome first slide thank you I really
appreciate it but everything I do is
about believe so I believe in
entrepreneurs I believe you have to do
their do the right thing I believe that
you have to believe in yourself and and
believe that it’s going to work out even
if you don’t know all the steps you move
you just see darkness around is kind of
work out that’s what I fundamentally
believe and that loses out of all the
social media stuff that I do I don’t
know if any guys are following me you
might be saying who the heck is a
seven-car local guy but if you look at
my facebook or twitter or youtube or any
of that stuff there’s emotion there’s
feeling people engage with it because it
means something it means something to me
and as a result that means something
other people as well stop posting boring
stuff and post something that means
something to you this can
be difficult so here’s a guy who who’s
tons of superheroes he spider-man his
iron man he’s the Hulk it can be hard to
make decisions in your business and in
your life but when you stand for
something you know what you stand for
all of those decisions become easier so
for with me and believed my social media
campaigns become easier I know what to
talk about when I’m hiring somebody in
my company they have to believe in on
prefers if they don’t they’re not going
to be a good fit for me every decision
in your business and your life becomes
way easier when you know what you stand
for it also helps keep you motivated you
know so many people if you’re an
entrepreneur or if you are working for
somebody else it’s hard to be motivated
every day right you don’t wake up every
single day super motivated like yeah I
want to go to work this is great and the
problem is you look at you look at
motivation you look at why people get
excited to do a job it’s not because of
the money you don’t get all super
ecstatic as you’re making an extra two
thousand dollars this year or whatever
the conversion is in India that that’s
not what motivates you who your
work-related because you’re doing
something important and when you stand
for something important and you apply
that in your business and in your life
you’re more motivated you’re not going
to be this lazy polar bear every day
you’re motivated to get to work put the
hours in because you’re doing something
important you stand for something
important you’re starting a movement so
what is that for your business and then
we’re going to apply that to your social
media campaigns what are you staying for
if you look at some of the biggest names
in history the people who have had major
impact the people who have changed
people’s lives the people will have
stood for something you could sum them
up in one word so Martin Luther King jr.
is equality Nelson Mandela could be
freedom Oprah Winfrey could be heart
Steve Jobs innovation Gandhi peace
everybody has one word that you can
understand who they are and to find them
I’m believe what I want
do is find your one word and this is
really important this is one of the most
important things that you will ever do
in your life this is that important okay
this isn’t just talk on social media
right now this applies to everything
you’re ever going to do in your life you
need to set your direction and find your
one word if you think about the books
you read the friends you have the movies
you like to watch the songs you like to
listen to the company’s you’ve started
the jobs you were her dad the folks you
like we aren’t you like to look at all
of the things in your life that you
enjoy are all tied together by one theme
there’s one word that connects
everything and what I want you to do is
find out what that one word is for you
now normally I go to Twitter and I have
everybody hashtag something that we
tweeted out but I don’t want to switch
platforms so what I want you to do is
put it in the questions I’m going to
load this up now what I want you to do
is write your one word in the questions
and submit it to me so I can see what
they are coming in so right now think
about what your one word is you one word
biography this is really important can
you want to create a powerful social
media campaign this is where it starts
you won’t want to feel like you’re
living your life on purpose this is
where it stops you have to figure out
this word hasn’t changed for the past 10
years your life it’s been the same word
I want you to figure out what that one
word is right now and put it to me in
the questions so we’ve got leadership
coming in from Rob we’ve got creativity
coming in from ready ish keep them
coming an empowerment coming in from me
Sean I hope I’m pronouncing your name is
properly entrepreneur from fatigue
solution some Ashish change from Prashad
filmmaker from Joseph meaningfulness
from from Millie passion Supriya
originality I mean success value explore
positive attitude hey I mean you’re
cheating they’re positive attitude I
want to one word this is great ok this
is great this is the most important
thing that you can do today and if you
take one thing from this webinar I want
this to be yet
I love these ones that are coming i look
at this one originality sharma it’s
great this is how you start so so i look
at me originality okay every decision
jin animates like he’s here now because
he has to do something that is original
if he’s working at a boring job doing
boring things he’s not gonna be happy if
he’s starting his own company he’s got
to be doing original thing if he’s
hiring people he’s going to be bringing
on people who have original ideas that’s
what motivates them and when you can
define that it makes all of your
decisions easier and it also makes it
easy for people to spread your message
right we’re talking about social media
here you want people to be able to
spread your message you need to make it
easy for them to do that so I love these
keep them coming in I love seniors come
in this is really important for you guys
so let’s let’s bring it down the social
media how do we have success with social
media this is what most of you guys are
doing this is my most companies are
doing it’s boring you’re yelling you’re
broadcasting you’re screaming your
message nobody cares nobody’s retweeting
your stuff nobody sharing it like it
anything there’s no engagement cuz your
stuff sucks it’s boring you’re
broadcasting you need to get out of that
and start talking about important things
talk about that one word you create your
campaigns around your one word and if
you’re working at a company then your
company has to have one word and
hopefully you know your word is not
different than what your company’s word
is but you need to have the soul right
you need to have something that gets
people excited it makes them feel
something so they want to share your
getting y’all excited so I’m going to
take baby steps here okay I know you
guys are kind of all over the map in
terms of where you are with your social
media campaign some of you are I’ve been
doing it for a while and a really
advanced and some of you are just
starting out so I’m going to go from
basics all the way up to the advanced
stuff as quickly as i can because i also
want to get your questions that’s what I
really love about all of these sessions
answering the questions so this is my
five-step process okay from from basics
all the way up to the most advanced
stuff claim listen reacted proactive
movement we’re going to go through each
of these
if you have questions at the end bring
them up I’d love to help answer them for
you okay claim this is the most basic
simple stupid easiest one that you all
have to do regardless of what your Akash
you’re interested in social media claim
is just go out and get your account okay
you need to own your name your personal
name and your company name on both of me
something it’s just own it even if you
don’t know what you’re gonna do it yet
you may be saying I don’t get pictures I
don’t know how I’m gonna use it just go
get your name just own it so that nobody
else can take it okay that’s the basics
this is a friend of mine his name is Joe
Taylor he has a hey sorry I’m gonna stop
for one second am i speaking too quickly
appeal am i speaking too quickly no I
think the base is perfectly fine okay
sometimes when I do um webinars and
presentations where English may not be
the first language i get i get feedback
that heaven we love it but it’s too fast
so i get excited but good I’m glad thank
you John he wanted me off and we’ll keep
going ya wanna so can i call you for the
last body my name is joe taylor he runs
a t-shirt company here in toronto if you
see my shirt here says believe this is
made by by joe his cup is called toronto
tease the problem with joe is he doesn’t
own toronto t is the Twitter account so
he has to go with joe t-shirt and he’s
been trying to reach out to the guy who
owns toronto tease to buy the twitter
account from him because he hasn’t you
can get it fast enough but doesn’t cost
anything to get it but if you don’t get
it somebody else does then you’re out of
luck so he’s been trying for a while to
get it right so the guy who owns his
name is mike he’s been trying to reach
out to give me a call please i want to
get this twitter account right this is
the guy who owns toronto Teebs he’s not
doing anything with it he’s posted a
tweet and his life on the thing he just
got there first so he owns it and that’s
a huge problem from my friend Joe
because this is his Brandon he should
own Toronto tease so at least bare
basics go out and get all the accounts
Joe wrote
me and said hey even thanks for looking
into this I’ve been trying for almost a
year to get in touch with this guy
different means he doesn’t seem to reply
to any email now this actually turns out
to be a good news story I reached out to
Mike who owns that account on on
linkedin I reached out to him and
managed to facilitate the sale of the
account so Joe now actually does own
Toronto tees but it cost him money where
you could have gotten that refrigerator
so all the social media networks base 6
just go get your names nobody else can
take it from you hey that’s number one
or two listen okay and with each step
here guys a lot of people say social
media is a waste of time there’s no roi
how do I prove this to my class that it
works how do I prove it to myself you
know when I first started I thought I
thought it was a witch i thought twitter
was a waste of time I thought it was a
huge waste of time and I’m an
entrepreneur ok I have I have a busy
schedule I don’t have time to waste
around and futz around on on social
media if it’s not getting me results so
each step along the way here guys I want
to make sure that you are getting
results that you’re happy with before
you justify moving to the next step it
doesn’t make sense just a dive in deep
and spend you’ll hire a full-time person
to go on social media you’ll have a plan
you don’t know that’s working I want you
to take baby steps and prove to yourself
and prove to your company if you work at
a business that this works okay so step
two listen again I thought Twitter was
stupid with Twitter frisky mode I
thought it was stupid a huge waste of
time people talking about their cats
people talking about their that what
they are lunch and where they’re going
for dinner and I thought like this is
ridiculous I don’t time for this I don’t
want to be part of this conversation
bitchin you need thinking understand it
is marketing 101 is you need to be where
your customers are okay you need to be
where your customers are look at this
picture you see a bunch of redheaded
women if you’re a target audience for
whatever product you’re selling is
redheaded women then wherever these
people are that’s where you need to be
whatever conference are organized
whatever event this is picnic or
whatever it is you need to be there
because you sell the redheaded women and
so the same thing applies this is
marketing 101 we’re just bringing it to
social media if
target audience is hanging out on
Twitter you need to be on Twitter right
if there’s a networking event that’s
happening with your audience that’s
where you need to be too so just listen
do a search find out if people are
talking about your industry talking
about trends that are happening because
if your customers are there then you can
justify being there if your customers
aren’t there then there’s no point don’t
waste your time on it but each one just
go in search see if your customers are
hanging out there and starting the
conversation yeah that’s listen third is
reactive with reactive hear what we’re
doing is you’re looking at what people
are saying about your business just by
putting up your Twitter handle your
Facebook page you know if you have a
youtube channel you just put that up on
your page you’re gonna start getting
some people commenting right if I go
visit a local business I always look to
see if it have a Twitter account because
I’m going to send them a tweet so
reactive is just responding to people
who are talking about you and
recognizing your champions okay if
people are talking about your business
if people are sharing your website
sharing your Twitter handle you want to
at least just say thank you give them a
who’s awesome you’re awesome thank you
thank you for sharing all your doing is
recognizing your champions recognizing
the people who love you who are sharing
it because just getting a simple thank
you means that they’re gonna do it again
right they feel they feel grateful that
you recognize them and the strategy here
isn’t you create a huge Network yourself
a huge following yourself but when
people who talk about you they have
their own following and they’re helping
promote you so you’re just saying thank
when you want them to do it more this is
the Forgotten on Twitter of cats you
know ridiculous stuff I’m not going to
waste my time what got beyond the
Twitter was I did a search for my
company name and found out that people
were talking about me talking about my
website and I wasn’t a part of the
conversation right if people are talking
about you you need to be in that
conversation at least to say thank you
now fortunately for me all of the
comments were good it wasn’t 11
Carmichael’s the loser and his website
socks and there were no complaints that
was good it was all good stuff all
positive comments but I wasn’t part of
the conversation at least say thank you
so here are a few of them some old ones
or people wrote in and just were we’re
recognizing my site in my account and so
I started just by being your reactive
and saying thank you okay and this is
how you can get started and again prove
the value because you’re having
conversations on social media now we’re
going to move the proactive take a quick
sip of water there this is really
important so proactive and how is you
are going to be seen as a thought Peter
okay wanna share on our social media
channels again that that’s important
right you’re taking the ideas that come
from your one word and applying it to a
social media strategy so if you’re
looking at Twitter you know you don’t
have a certain number of characters but
if you if you have your one word what
was our one word here originality that a
me chair you want to share tweets share
facebook posts share YouTube videos that
talk about originality right and the
people going to watch it are people who
value originality and they’re going to
share it because they feel yeah that
guy’s got it he understands and whatever
you’re selling if you’re selling shoes
or chairs or consulting services or
whatever it is when people understand
what you stand for and who you are and
they believe in you the more likely to
talk about you to want to sign up for
your services to inquire to share
yourself with their friends when you’re
blasting out coupon codes and discounts
and check out my latest blog article and
all the crap that’s out there that
nobody cares about your going to get any
any action so with proactive start small
okay again we’re starting baby steps a
lot of people they get started on this
they go crazy it’s like okay I’m gonna
I’m going to tweet three times a day and
they do that for a couple weeks and in
this I don’t know I don’t know what else
to do it also tweet about you get tired
you give a burnt out so start small once
a week pick your platform it start
with wands are with Twitter or Facebook
or YouTube and do once per week that’s
it make it simple make it powerful when
you read your message you should say
yeah that’s right i feel that i love
that because other people will feel the
same way so once a week but make it
powerful and then as you start to see
results you can boost it up right you
can go higher you can do every day of
the week you can go higher but again
we’re proving value along the way you’re
proving that it works if you can’t get
your once a week to work then don’t go
crazy and start doing every day make
your once a week work and get results to
have people interact with that I love
what you’re doing it can’t wait for your
next one to come out okay but the
quality Trump’s quality always
especially social media where our
attention span is so low we don’t have
time our fiesta filter so high when
someone’s just trying to sell us and we
don’t engage with it so you have to have
something powerful that you put out on a
regular basis keep it consistent but
start once a week and then move up to
have it being every day of the week and
you can go more if you want afterwards
the last part is movement okay and this
is this is the power stuff this is the
gold this is the honey this is where
nobody gets to almost because most
people just screaming at each other not
getting any results what do you stand
for okay now we’re really taking our one
word and we’re trying to create
something powerful you need people to
feel something about your business
before they’re going to buy from you
before they’re going to interact with
you you need to get them to feel
something through your messaging so let
me give you an example some of the
things I do okay I’m about believe
you’ve seen that you see the shirt
you’ve seen some of the slides as they
believed everything I talk about is
around believe and my social media
campaigns around believe now for me I
target entrepreneurs most of my audience
are business owners because that’s why I
love helping although it’s kind of find
out Eva he was a bristle message so here
are some of the things that I might
share okay so this is a picture that i
posted on on my twitter on my facebook
on my pinterest a bird sitting on the
tree is never free to the
inch breaking because her trust is not
on the branch but it’s in her own wings
believe in yourself I saw that message
and I loved it but yes that’s an amazing
message i’m making a t-shirt about that
so I said you know what that makes me
feel something I would tweet this so I’m
going to put it on my account you have
to be proud of the stuff you create guys
it doesn’t have to be something that you
make yourself each time right I didn’t
make this picture but I loved it when I
saw so you have to be proud of every
single piece of content that you put out
that’s what’s going to move people so
that’s one example here’s another one
believe in your dreams are given to you
for reasons the quote like Katrina mayor
again I didn’t make this one I’m linking
to her website at the bottom Katrina
mayor com I love this the picture again
I saw it it meant something to me it may
not move you that’s okay but for people
who follow me babe likes encanta and
that’s a buckle leave Thor now this one
doesn’t say believe in it but it still
is about belief right trusting in
yourself believing in yourself build
your own door opportunities aren’t going
to come not right so not every piece of
content you put up has to have your one
word in it but it’s got to encompass it
so we’re building a movement for me
around believe for you around your one
words that you all share goodnight that
are all amazing and hopefully guys that
one word that means something to you
right you should look at it and say you
and feel your heart getting beating
faster right you get you get excited by
you think that this is something that
that that is your like right your whole
life is around this and so you want to
share this with other people and when
you inject your passion and your feeling
and you’re sharing into your social
media campaigns that’s what’s going to
ignite it that’s what’s going to get
people excited I want to share it with
you here’s a quick example okay this is
a difference this is a difference on a
social media campaign when you have one
powerful word that you can rally people
around and make it easy for people to
spread so these are two videos I have in
my youtube the first one on the right is
Chris Gardner use a he was a homeless
guy who became a stockbroker and trusted
to themselves believed in himself and
a millionaire I put that video up a year
ago and this is still quality content
this isn’t promotional junk this is
quality and I’ve got a hundred thousand
views in a year okay I recently released
a video called belief that’s it believe
and I partnered up with a with the video
maker to help create this in one month
that had a hundred and fifty two
thousand views because it was clear it
was focused it meant something a lot
more powerful i was giving people
something easy to spread now there’s no
advertising in this i didn’t pay for any
of those views and look at the
difference it took a year for that video
my other video to get 200,000 views
where this one in a month is at
one-hundred and fifty two thousand views
it’s been translated into 13 languages
it has thousands of thumbs ups tons of
comments now we’re at what 350,000 views
almost on this video in in just over two
and a half months because it’s so
powerful I don’t have to say anything
people spread it automatically so pick
your one word and they create all your
content around that theme because it
makes it so easy to share it’s critical
guys now usually I I stop and I play the
video here my presentations but I want
to be able to get to the questions I
know we’re short we only have an hour so
you guys can always go to my youtube
channel or just type in believe by my
two exam and you’ll find it worth a
watch definitely if you want to see how
a good social media campaign is done
so what happens now as a result of
making it powerful injecting meaning
into all of my campaigns and giving
people a simple concept that they can
share people share it and they’re out
hashtagging stuff they’re out sharing
stuff with me these are a few sample
tweets I get stuff like this every day
every single day people are writing into
me their hash tagging believe they’re
sharing it Twitter Facebook YouTube
everywhere the response is overwhelming
because it’s easy it’s coming in
multiple languages so this is in French
it says unlike fall to the BP that i
created its international because people
can feel it all of the words that you
picked can strike people in any country
in the world because it touches your
soul this is who you are this is what
you want to share with the world is the
movement your building and if you follow
that you have an ability to reach
millions of people in a meaningful way
and they’ll share it or you
so again now we’re applying these
concepts to all the major social media
networks Facebook Twitter Linkedin
Google+ YouTube and Pinterest is where
would start get those working pick the
one you know if you’re just getting
started put the one where you have the
most customers on you have the most
traction already start with that and
then expand the other ones
one last thing I want to talk about is I
believe you had responsibilities this is
next step up guys okay this isn’t just
selling whatever product or services
you’re out there trying to promote now
if you look at me I sell webinars I sell
products I sell consulting services that
the big companies like Google and dal
and American Express but you look at
most of my post and that’s not i’m not
selling the solution be a stopped
because that’s not what it’s meant for
people look at my stuff they love it
they feel something to say i want to
work with Everon how did we work with
him somehow and they reach out to me and
they buy my stuff and they get my
programs and they hire me but i believe
on top of that you have a responsibility
to once you identify what your one word
is support other people who are going
through the same problem we’re trying to
conquer the same goal run the same
mission as you are so here’s a story
left at the towel I don’t know if you
guys have Star Trek fans but this is
from the original Star Trek lieutenant
Uhura and she’s important because she
was the first black woman on American
television who had any kind of role of
significance she was I think third in
command on the starship and at the time
black people on TV were always they were
servants they were maids they were
delivery people they never had any kind
of power and she went and did one year
with star trek and said you know what
I’m done I don’t want to do this anymore
I wanted to do some more of my talent
that I went on and I’m not getting the
respect I deserve I want to go off and
do something else and she put the show
and martin luther king went to go see
her i said you cannot quit this show
what you’re doing is important this is
beyond you you’re inspiring millions of
black people across the country because
now they believe that they could do
something greater with their lives then
just be a servant or a maid or work at a
restaurant you have to keep going this
is important this is beyond you and when
she realized how important it was she
decided to keep going even though her
you know she wanted to go do Broadway
another
she decided to keep going because of
Martin Luther King’s that’s you
guys whatever your one word is to move
in your building you need to be like
Martin Luther King and shine the light
another people and help them out a quick
story about Whoopi Goldberg if you guys
know her famous American actress she
pulled the story about when she was a
young girl she was watching TV and she
said mommy mommy mommy mommy there’s a
black person on TV and she’s not a maid
that’s what inspired her to become an
actress and award-winning actress so
lieutenant Aurora start inspired
millions of people but it happened a
kept going because Martin Luther King
stepped in and said this is important
this is what you guys need to do with
your campaigns as well is reach out and
recognize the people who are doing great
things who tie into your way you could
have nothing to do with your your
product or service who tie into the same
one word the same belief that you have
because when you go and help them out
that’s going to come back and help you
one more quick story uh when when black
people in the US were trying to paint
equal white equal right sorry there were
restaurants that wouldn’t serve black
people you could go into a restaurant
and fuel block they would not serve you
you would you had money doesn’t matter
they wouldn’t serve you because you’re
black a bunch of students one day
decided these are the three of them
we’re going to go and do a peaceful
protest we’re going to go sit in the
restaurant and and wait until we’re
surfer and we’re not going to leave
until we’re for certain have money we
wanna pick we’re not going to cause
violence we’re not going to yell at
anybody we just want to be served and
what happened they were surrounded by
everybody in the in the in the
restaurant you can see here and people
started abusing them pouring their
milkshakes on their head smearing their
faces with hamburgers you can see these
guys are covered with food that these
guys through all over them
and that would have been an isolated
incident okay these three kids just
decided to go and do it themselves but
word got out to Martin Luther King that
these guys did it and martin luther king
went and told everybody you got up on
his stage and he said way to go guys
that’s the right thing to do he shone a
light on them and instead of just just
being an isolated incident around the
country students now started doing the
same thing peaceful protesting going to
restaurants and demanding that they get
served because they have money we’re not
going to fight but they started doing
the exact same thing so there are
important people who on the same mission
as you who might be thinking about
giving up or who might feel like what
they’re doing isn’t meaningful and by
middest important guys what you’re doing
is important you’re helping inspire them
and I think that’s part of your
responsibility as a person that’s just
an entrepreneur or working on a company
as a person this is something you
believe strongly in you see something
that you like you go out and you share
it and you tell them hey guys what
you’re doing is important and social
media is a perfect guy we need to do it
through one book example from my
personal experience I read this about
Martin Luther King and said hey I got to
do the same thing I gotta support people
were taking risks in entrepreneurship
and trying to help I want to help a
billion entrepreneurs
I got to help other people trying to
help entrepreneurs to one of the things
I believe this is not enough quality
programming on television at least the
American and Canadian television I don’t
know about India that support
entrepreneurs okay we have a couple
shows but not a lot and I recently
discovered a show called The Prophet
where is an angel investor he goes in he
puts his money the businesses that he
helps them grow and
pretty good show and it’s struggling
along try and get an audience and so I
reached out to him the guy’s name is
Marcus lemonis on Twitter and I said
Marcus hey you know i love the prop what
you’re doing is important keep going and
I don’t know if he was thinking about
quitting or not or whatever but I
believe that it’s part of my
responsibility to get out there and
support other people were trying to help
entrepreneurs and I try to share his
stuff and I try to promote the show when
I can and he didn’t ask me to do it he
didn’t pay me anything to do it I’m not
asking anything in return but I know
it’s gonna come back I know what’s gonna
come by either he’s going to help me
somebody else watching the show is going
to help me it always comes back guys
this is an important part of creating
your movement around your one word so I
came back from Malaysia that’s where I
met Pradeep whose appeals partner at
digital vidya and they invited me to
this and people were saying nice t-shirt
can i get 1 i’m a believer that was
inspiring i believe you know everywhere
i go i’m spreading this message if
believe hopefully you guys are feeling
something for my presentation and not
thinking hey Evan what you’re saying is
all garbage hopefully you feel something
you’re ready to take some action but you
want to do the same thing through your
campaigns you know you don’t have to be
an eloquent outgoing professional
speaker that’s cool you do it in your
own way but whenever you share something
on social media and ask the means
looking for you that’s the test it’s not
how many people going to like this kind
of people going to retweet this and
share this it’s does this make me feel
something if it makes me feel something
I see this picture and my heart set
starts getting excited and I get a
little bit more motivated than yeah i’m
sharing that it turned into this crazy
thing everybody wanted to take pictures
in malaysia and hashtagging and believe
and everything was great but that’s the
power when you stand for something
important none of these guys knew me
coming in maybe none of you guys know me
watching this you know webinar for the
first time meeting me but you have to
have the ability to come in and make an
impact and it’s so easy when you give
them something that you feel important
about and that is easy to share so
that’s a quick overview the five step
process claim listen reactive proactive
move movement
leave I was told to go to 1130 so I’m a
little bit over my time but I want to
get to your questions again that’s what
I love about all of these things is
getting to your questions so if you
you’ll have a question for me quote of
it there I want to answer it now is a
Q&A time guys my favorite part about
these things is answering your questions
so feel free to put it in there let’s go
I know there’s a whole bunch of stuff
coming in cap hill is there anything
that we should hit first I haven’t been
following along we’ve been going along
here yeah so I think guys uh since it’s
a very different kind of a session you
can post your question here or if you
want to have an open conversation just
raise your hand and I’ll unmute you and
we can have an open conversation as well
by the time you do that I have one
question even from my side you know
since I’m an entrepreneur there are two
brand names have to deal with one my
name and second is digital with them so
I’m actually I want digital with their
to be promoted so but as an individual I
i really want to promote digital with
their as a more than couple nakhra which
is my name so what is your suggestion
weather and I’m sure a lot of
entrepreneurs would be dealing with the
similar stuff yeah and that’s fine ah
it’s okay to have it come from your
company and what I would suggest is so
you’re in a partnership for actually you
know you and Freddie for together in
this and hopefully your one words are
close enough to each other but when you
guys post something I haven’t checked
out your Twitter feed or your Facebook
feed but when you guys post something it
should be something that again mean
something to you like you have so far
everybody has a business partner you
have to sit down with your partner
figure out what do you want this company
to stand for right we’re not just
selling uh you know these webinars we’re
not just helping people learn about
social media we’re trying to do
something more important and so what is
that and then all of your post’s it
doesn’t have to be you sharing it on
your channel though you can too but you
can send it through
did you love Nvidia and there are some
brands who do a decent job of this right
if you look at like 3m the same for
innovation and all their stuff is
innovation and the people they hire they
have to be able innovation everything is
innovation and it’s clear to understand
what that brand is no Springs do a
terrible job so think about for deep
getting together thinking about the
things that inspire you what you want
your business to stand for and start
sharing content that again you look at
makes you get excited that’s what you
start with baby sure I’ll definitely do
that exercise so now there are questions
coming up so I’ll just pick them up in
chronological order I think the first
one is from Lolita she wants to know how
does the SMB start their social media
program if you have any tips on this uh
well I mean so that’s going through the
five steps I don’t know where you are
the letha with your campaigns right now
but again just look at oops i mean let
me load this back up here look at your
five steps can’t go back hold on
whatever your five steps right you’re
looking at first of all you just have to
claim them right make sure you get all
your accounts right so go through those
five steps that that’s how you get
started I don’t know where you are at in
your path but I mean that was the whole
point of this presentation I think the
slides are gonna be made available
afterwards as well we went a little fast
through everything ah that’s right right
right even everybody has slides it will
be emailing the slice as well as for the
present the recording of the session to
everybody right ok the next question is
from sourabh he wants to know how can we
choose one single word for business any
tips yeah uh again I refer to that slide
where I look at you know books movies
friends all of that it’s uh for some
people it’s super easy some people like
the guys who wrote in here for sharing
all their words some people find it they
already know what other people think of
I didn’t come up with believe right away
I didn’t know what my one word was right
away I had to think about it
I had to really you know agonize over it
took me a little bit time before I got
to it but to find your one word and this
is a personal one word to start with you
look at everything that you you enjoying
your life and find the one theme that
combines all of them and then you inject
that into your business if it’s your own
business it’s easy because it’s just you
right if it’s if it’s a partnership like
the peel has with Purdy then then they
have to work together and hopefully the
words are similar if you’re working at a
big company then again hopefully your
one word is close enough to the one word
of the company if it’s not then you
probably don’t enjoy working at your
business you know if your one word is uh
what was that one of it being different
if your one word is different and your
company does everything the same way as
everybody else you’re probably not
having fun there right that’s probably
not the best job for you to be yeah but
some words could be sister words you
know so and I work with some people who
have their own businesses and I’m
thinking about photographer friend of
mine whose word is inspired and we’ve
done a lot of projects together you know
believe and inspire their clothes
they’re not exactly the same with a
pretty close so if you’re working at a
business you’re looking at a company you
have to figure out what is the one word
for your business for the whole company
is harder as you get higher up like what
do we want our company the same for this
might not be something that you can
create yourself you got to involve other
people but that how Rick and hangings
get ready your company has to stand for
something important because you’re
otherwise you just broadcast and crap
all over Facebook and YouTube and
Twitter great the next question is from
grapple um he’s saying that I’m a busy
entrepreneur sometime I find it hard to
find times to tweet during the day how
does one work around that yeah and uh
the way to do that is you start off
small right you look at my five-step
process we start with baby steps you
start one
a week you start with one’s too we
improve your health you’re getting
results listen you’re busy I’m busy
entrepreneur too okay I don’t I didn’t
just say hey you know what I’m going to
spend two days a week dedicated the
social media I don’t have that kind of
time you only make that time when you’re
singing results you have to prove
yourself and we get in an ROI from this
but when you’re tweeting a lot of people
just tweet because it feel like I need
to tweet i would put anything up for 43
weeks I got nothing up well then what
you’re tweeting is garbage it’s it’s
here’s a link to my latest blog post
here’s here’s a link somewhere and like
and nobody ends up engaging with it
don’t at the start it doesn’t matter so
much how much you’re tweeting start with
once a week but make that we’d count man
make that one tweet that you put out
mean something powerful to you right be
proud of what you created read that mean
say yeah I’m really happy with that
tweet and you’ll start to see some
results keep doing that once a week
until you see results until you see
people engaging with you and then that
will give you encouragement and
motivation and ry to keep going the best
part of my day honestly right now is I
wake up in the morning and get my bowl
of lentils for breakfast and I start
reading through my social media comments
a youtube facebook and twitter for the
most part and just interact with people
and seeing the comments that come in and
seeing everything that you know how we
impacted people’s lives that gets me
excited and gives me motivation to keep
going but when you’re at that early
stage again yeah you’re busy we’re all
busy that mean entrepreneur not
everybody’s busy nobody sitting around
saying hey I have a day what do I do
with my time you got to prove it to
yourself so 13 we make it super
important make it valuable make it mean
something to you and build up from there
request remove great lolita has another
question she wants to know what holds
more credibility the person or his
company which is better to reach out to
reach out the person or his company I
always liked having a person behind the
company because people like buying from
people and not not
companies right so if you are launching
a campaign it could still be your
business but it’s good to know who’s
behind it like don’t hide behind the
logo cuz nobody likes buying from a logo
you want to see who’s there so if you’re
tweaking something if you’re at a
company maybe it’s a big company have a
picture of who the person is behind the
account right even if it’s a huge
company whatever the biggest company
india is that company should have a
person who manages their social media
campaigns that i can see their face and
I can react to I can ask why she’s going
to come back to me because I ki n we
love working with people and not
companies and this is a huge advantage
that entrepreneurs have over other
people because it’s easier for us to
tell our stories than it is for big
companies there’s so many layers at a
big company right if I think about
pretty think appeals a business when
they’re tweeting southbound I should
know who it’s coming from right like
their faces should be on their Twitter
homepage and they should have a little
sign up so I know who it’s coming from
simple stuff like that you know in your
post every now and then show a picture
of you guys let me feel a connection to
you so the credibility it I feel always
comes from a person because this is
social media guys you got to be social
your social with other people that’s
like the basics of being social you
don’t want be social with a company your
social with other people great ashwin
you have raised your hand I’m unmuting
you yeah a shrink what’s your question
hey one a big fan of your stuff a quick
ah nothing hasti entrepreneur and I run
six different companies myself and I’m
looking scale up even more and further
I’m having a really hard time you know
finding good people to hit these
companies do you have any thoughts on
that mmm yeah I’m a big believer in
building from within
uh and and finding people who share the
same values of you who may not have all
the skills you need and training it up
to become the person that you need
there’s so much easier to Train somebody
who wants to learn who shares that same
one word the same values as you but
maybe a little short on the skills then
somebody who has all the skills but as
you know is lazy not motivated uh looks
great on paper but it’s not going to be
the right fit to grow this thing up okay
so the the person should also chill with
the values of the company and my
personal values also right absolutely
number one absolutely great thanks a lot
no problem okay Rahul up you have raised
your hem unmuting youth is if it’s a
follow-up of you know the question
that’s already been asked that was about
busy entrepreneur let us know how the
busy entrepreneur yes good can you hear
me yeah I can hear you yes what I guess
I posted that question on the questions
list as well but I wanted to know I have
a company youtube channel and I wanted
to know if it’s possible to change the
youtube channel name even though i
already registered it is there any way
around it whoo I don’t know I don’t know
I think you know I think it’s possible
and we have some restrictions but it’s
possible how do we go about that now
what I do is we have a new job expert in
our team and I’ll ask him to mail you a
blank mail and possibly just reply to
him and then you guys can have a
conversation but only thing I know is
that it’s I probably will give you the
further details on that okay that would
be much appreciated thank you so much
welcome welcome nice there are close to
ideal more with like the big vision
structure of the campaign’s not really
not so much a technical nerdy guys
they’re about
we have digital idea living handle that
sir so great that’s why I’m just one of
the trainers so yeah so while saying was
there were about 15 10 15 questions that
are still unanswered so I am picking
them up in chronological order the next
question is from sudharshan this
question is what are some measures you
use to tie the efficacy of social media
campaign especially when it comes to
hard matrix like sales and revenue how
does that usually look for start-up
businesses based on your experience yeah
this is a really hard one Michael’s
based on Michael and I actually muted
you by mistake so can you please repeat
the response to this cigar Dover no
problem okay so figuring out the ROI of
social media is complicated is not a
direct line it’s not a Libra that you
just pull and we’re used to you know TV
spots in direct marketing and you know
google adwords where you say you know
this many people want this many people
converted it’s not that kind of model
it’s it’s like trying to measure word of
mouth how do you measure that but what
does have a major impact so first of all
when I’m creating social media campaigns
I don’t do it based on quantitative data
right because I can that can send you in
the wrong direction where you’re just
trying to get lots of views and lots of
lights but you’re not actually put
anything out there that’s super
meaningful I’ve gotten business in a lot
of different ways I’ve gotten business
when people who have bought my guides
who signed up for seminars I’ve gotten
deals not so when that Malaysia
presentation came up is where I met the
guys in video Vidya
they saw my youtube videos they saw my
youtube videos they said hey we need
that haven’t come speak up my
presentation so you know they paid my
speaking fee they played my my flight
and my hotel over there and that was a
great opportunity and then from there
I’ve met I’ve met lots of great people
I’ve met you know cap hill now because
of that I’m talking you guys because of
that I’ve gotten brands who write to me
and they say Evan we’d love to have you
create some content for us or help us
consult with this project you know lots
of has come from it and what I would
encourage you to do is not invest
yourself crazy heavily into social media
until you’re starting to see some of
those results until you see customers
writing to you and saying thank you so
much really help me out or until you see
somebody reaching out to you asking you
about your product or service or asking
to come to a speak speaking engagement
or consult with them on whatever project
they’re having you know like get results
from my first before you go crazy
because we’re all busy me you don’t have
time to do was it an solution yeah and
prove it to yourself that it’s worth the
time to do you’re going to get the ROI
is going to come from a lot of different
places even just having people talk
about you is beneficial but I want you
to generate dollars right of like we’re
in business to make money I make a lot
of money through social media but I
can’t say hey you know what a hung a
tweet five more times that I’m going to
get you know a hundred thousand more
dollars it’s not that direct linear
connection but I know that when I an
active on social media I get people
sharing my stuff and then people write
to me with opportunities and so until
you start seeing and ry whatever format
that means to your company don’t invest
crazy heavily into social media great so
the neck
question is from pratik kumar guys
before i actually take up this question
i’m launching us a pole in front of you
you know as part of digital vidya we
provide three months and six months
training so if any one of you is
interested you know you can just set yes
yes over there and someone from our team
will contact you ok so the next question
is from critique kumar this question is
how much control should have brand game
to customers on social media so it was
the question how much control should a
brand give to customers on social media
and okay this is a great one now we only
have what like six minutes left on this
so i don’t know if that’s the last
question not maybe i’ll just say one
thing to pranks in the question for
anybody who has and ask the question or
if you still have questions coming up
leave it in the question chat and i will
make a youtube video answer for you guys
so I still want to be able answer
everybody’s questions I know we’re kind
of crunched on time I’ll leave it there
and Camille if you could send it to me
i’ll make a video response for everybody
so that they still get their questions
answered great and dude i’m so in terms
of control you have no control on social
media this is I mean I get into fights
all the time with brands over this and
and they’re used to controlling the
message you have no control you can’t
control what your customers say about
you right there is no control and to be
in an active participant in it because
like it or not people are going to be
talking about your brand right if you’re
doing anything important if you have any
kind of sighs whatever product or
services on people going to get on and
they’re going to share their experience
good or bad and it’s more how you react
to it that will help shape the public
opinion around you right if somebody’s
mmm info is in worst come get her and
you get on social media and you know you
interact with the person and you you’re
you sure that your class your
organization that wins you points right
if you’re then sharing stuff like most
of the brands that work with their
campaigns they suck they’re sharing the
worst
worse content the content is so boring
so bland and as a result they get they
get nothing no engagement happening but
just try to pump out whatever product
happens if you’re sharing meaningful
information then people will share it
and they’ll come to your defense right
like your your goal here if you’re
trying to look at you know customers
talking about you and how to shape that
to positive experience with you if you
means right like to say say your twitter
feed wasn’t showing up and somebody’s
you know who do whatever anymore would
they come back and seek you out on
Twitter because they miss your stuff
that much they would do it for mine if
if your brain means something to you to
them sorry then people will jump to your
defense okay people love my grant and
for the most part all the comments are
great but anytime there’s one comment
that is not great that said that says
it’s a stupid comment or Evan you know
you don’t know you’re talking about that
was a stupid video my community jumps on
that purse I have to do anything and
when I write back is usually a funny
comment or you know thanks your feedback
even if they’re slamming me but my whole
community jumps on them because I’ve
built up so much equity with them that
they love everything that I create and
I’m not a special person you can do the
same thing for yourself your company if
you’re providing tons of great stuff
that that touches people and is
meaningful to them then if somebody is
slamming your brand you’re going to have
your customers come to your defense but
you can’t you can’t control anything
right like how much control shoe the
brand give to the customers you have no
control they’re gonna give up regardless
so it’s your action steps are one when
anybody talks about your brand good or
bad you’re there you’re responsive
you’re fast on the trigger you’re
helping to answer their questions you’re
helping turn situations that as positive
they can be as a lot of times a negative
situation can be made positive if you
handle it properly and then action step
number two is you again creating
meaningful content that builds a
movement that builds a community who
supports you and who love everything
you’re doing anything negative happens
there on it help and support you
but I think read our I think we’re at
our time but um again if you guys keep
asking questions and whatever is still
outstanding i will make a video response
for you and if there is an email uh we
have their emails copy oh yes we have
the email so we’ll mail it to everybody
yeah I’ll make it oh there’s a lot of
questions you guys are gonna give me a
lot of work I will do it I will do it
may not be like right now but I will do
a few guys and this is I honestly love
communicating with with with people and
um okay as too much for having me and
I’m not sure what the next step is but
I’ve enjoyed so much being here with you
today and answering a question great so
guys I think Robbie of also asked this
question that I do not have a question
but I would like to receive the link of
the YouTube video response so definitely
what we’ll do is within couple of days
you will receive the recording of this
session will also do a blog post on it
and we will send a recording link to
that also in the same of emailer and
also as soon as we are done with the the
video response of all the questions will
send the link to everybody ok so that’s
actually that that’s it from outside for
today’s session there is actually no of
question unanswered but I’m sure you
will receive your response very soon so
yep that’s it from my side ok so except
we party yeah I’m should I agree thanks
everybody thank you one and looking
forward to seeing you know other
upcoming sessions absolutely thank you
you
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