I encourage the view if you are sitting
on an idea whether it’s on your laptop
whether it’s in your garage whether it’s
in your basement whether it’s in the
back of your car give it a shot right
and the best advice I ever received find
out if your product itself
don’t let anybody talk you out of it
give it a chance try make it happen this
is our greatest asset as a nation and
one that we have to continue to
encourage you don’t have to go broke you
don’t have to bet everything on it but
you can start one day at a time taking a
chance and seeing if you two can build a
great company you’re an entrepreneur
they think about what would you be so
passion about doing that you’d be happy
doing it for 10 years even if you’ve
never made a dime from it and if you
have employees now what’s the larger
vision and greater purpose in their work
beyond just money or process or being
number one in a market don’t allow any
friend family acquaintances teachers
whoever it is don’t allow anyone to tell
you that what you are dreaming for
yourself and your family is not positive
it is possible don’t be one of those
people 20 years from now are going to be
walking around a nine-to-five job
miserable and angry and bitter so many
things go wrong when you’re starting a
company and often I think people ask you
know what mistakes should you avoid
making and you know my answer the
question is don’t even bother trying to
avoid mistakes because you’re going to
make tons of mistakes right and the the
important thing is actually learning
quickly from whatever mistakes you make
and not giving up right and I mean
there’s things every single year of
Facebook’s existence that could have
killed us or made
so that if you just seemed like moving
forward and making a lot of progress
just came in craftable but you just kind
of bounced back if you learned and
nothing is impossible you just have to
kind of keep running through the wall if
it’s different a schoolteacher in an
entrepreneur in school that punish you
for making mistakes entrepreneurs know
you’re not all learn anything else you
make a mistake I’ve made so many
mistakes made last year I made a lot of
mistakes but each mistake I made they
get smarter just like standing up and
falling down then up and falling down
it’s like learning a language you can
make a lot of mistakes like riding a
bicycle is like flying a plane make lot
of mistakes and hopefully you live
[Music]
I think people that look for great ideas
to make money are nearly as successful
as those who say okay what I really love
to do what am I excited about what I
know something about and don’t let
people who you may respect and who you
believe know what they’re talking about
don’t let them tell you it can’t be done
because often they will tell you it
can’t be done and it’s just because they
don’t have the courage to try it
I think serious you’ve got to make sure
that whatever you’re doing is a great
product or service the standard is lower
for your product service but if you’re
entering anything where there’s an
existing market place against Lodge and
trench competitors then your product or
service needs to be much better than
that it can’t be a little bit better
because when you put yourself in the
shoes of the consumer and they say why
would you buy it as a consumer you’re
always going to buy the trusted brand
unless there’s a big difference so a lot
of times you know entrepreneur will come
up with something which is only slightly
better and it’s it’s not you can’t just
be slightly better but it’d be a lot
better
the thing about being an entrepreneur is
this it’s just all to you you know a lot
of people like to make excuses I don’t
have connections I don’t have money I
don’t have this but you know if you find
something that you like to do or love to
do be great at it and see if you could
turn it into a business and worst case
you’re going to have fun doing what it
is you love to do in best case you can
turn it into a business just something
on excuses I just think if you’re really
everybody has an opportunity to go for
it they just got to do it I’m going to
put the vast majority of my energy
attention and dollars into building a
great product or service and put a
smaller amount into shouting about it
marketing it because I know if I build a
great product or service my customers
will tell each other you have to mix in
some patience with that
I said for years that that you have to
celebrate your victories and really
celebrate them skin and what I mean by
that is that you have to learn from
mistakes that you make and we’ve got to
create an environment where people are
not afraid to take a risk and not afraid
to do things that are beyond what the
expectations are at the same time you
got to set up a framework for how those
things are managed and judged and values
any time an obstacle presented itself I
used it to my advantage
made it work and I never heard the word
know if I heard the word no it meant
maybe and it made maybe yes
well you just got put one foot in front
of yup and you know sometimes I think
area for myself it’s easy to become
distracted a little bit start trying to
look at the planet with the final
pictures and all those life and when you
do that you can easily become frustrated
with where you are at the moment so you
know my advice is just to focus on each
day and now you have a plan in place of
how you want to improve and how you want
to get better and you stick to that plan
and trust the fact that you know every
day that you you know stick to the plan
I’ll get you to your end result don’t
necessarily think that you have to have
the home run in the huge Apple Computer
on your first start I spent a long time
in my life with skills just building
little devices for fun for fun is one of
the key things because that drives you
to think and think and think and make it
better and better and better than you
ever would if you’re doing it for a
company build things at first for
yourself that you would want
[Music]
I know that the time is now the time the
right time is always now so I had to do
it that’s how I feel about risk in
general and that’s what the struggle has
always been for me is like identifying
this identifying seer and then just
smashing through it because a fear is
looking back and wishing that I had done
these things the most dangerous thing
you can do in your career the most
dangerous thing you can do in life is
playing mistakes are good things
mistakes are good things meaning if
they’re made in learning in other words
so mistakes are how we learn because
mistakes produce pain and if you produce
that and convert that to learning
like for example punishing people for
mistakes is bad because they hide things
where if you would have say to your kid
and they make some mistake the only
thing you have to do was tell me what
would you have done different in the
future and then we’ll be good that it
learns makes that a learning process or
weaknesses everybody has a weaknesses
has number of weaknesses the great
people that I’ve seen in almost any area
always have weaknesses they just have
known what their weaknesses that are and
have ways of getting around those
everybody’s got will and everybody’s got
dreams and everybody’s got aspirations
but it’s only the people that really put
in the time that get there and and I
think I learned most that despite any
any setbacks that if I just keep on
grinding I’ll keep on working that I
usually can outwork people and then you
know I also learned that no matter how
many times you fail it really doesn’t
matter all it takes is one hit and then
everybody can call you an overnight
success
[Music]
focus you know we talked about today was
just in my office ever my company much
like a team in sales and markings like
offense the manufacturing distributions
like defense and finance an idea like
the special thing but when you find out
is that all those pieces those companies
that win are the ones that communicate
the best and it’s not one teams on the
field at a time
we’re all in the field the same time and
so I think the ability number one that
communicates and number two to focus you
know too often you know I get pulled all
the time or you know what you guys
should make is you should make one of
these and make one of those and why
don’t you do anything for tests and
that’s what you go there you know great
brands or like great stories and every
great story has a beginning the middle
and then and our jobs to make sure that
every chapter of our stories make sense
when one in front of it make sense for
one after
[Music]
[Music]
[Music]
focus on on signal over noise a a a lot
of companies didn’t get confused they
they spend money on things that don’t
actually make the product better so for
example at Tesla which we’ve never spent
any money on advertising we put all the
money into R&D and manufacturing and
design to try to make the car as good as
possible and I think that’s that’s
that’s the way to go so if we’re for any
given company just keep thinking about
are these efforts that people are
expending are they resulting in a better
product or service if they’re not self
is effort
so you true entrepreneur if you’re
sitting here like no I’m entrepreneur
I’m not just in the class you need to
seriously concentrate on where we are at
this exact moment in the market and
recognize how full it is for you how
much of an advantage you have you may
want to seriously consider and take
advantage of it because it could really
go away in a second and then you’ve got
a way to like if it collapses tomorrow
if there’s a bubble burst
you’re not the weekly divide years to
get a shot I have learned that courage
is the most important attribute of a
great leader courage to dream big
courage of conviction courage to take
bold decisions courage to go against
conventional wisdom and courage to
travel the road less traveled
[Music]
do everything you can to survive and not
to give up long as you tried everything
you can then if you fail you’ll sleep
okay and you’ll pick yourself up in your
moment you know and when things are back
you’re known for your mistakes you’ll
start again if on the other hand you
give up you give up too readily you’ll
forever kick yourself that will show the
best of you lessons in your question
there’s going to be I’m afraid it can be
a lot of people who will fail I think
the other important thing is just not to
take care to therapy or is something
that happens to something like 80% of
all small business people fail either
going to chapter 11 or fulfill actually
go bankrupt and that’s a lot of people
and some people take that really badly
and they should realize that the
important thing to learn from it and
come back and start again and there’s an
awful lot of really big you have multi
millionaires and billionaires you’ve
been through two or three bankrupt
companies in their life have learned
from them to come back to stronger even
don’t be embarrassed about your failures
always you’ve tried everything you can
to avoid it don’t take it too personally
[Music]
this is going to happen and I know I
have the skills and I have the knowledge
and have the instincts to dig myself out
of this hole you will dig yourself out
of the hole you have to control the
situation
don’t let the situation control you
[Music]
so speaking of excuses one of my other
favorite ones is no excuses no victim
mentality the world over view nothing
the world might come help you but I
wouldn’t count on it
and if you start from the feeling that
you need the world to participate in
order for you to be successful at taking
on this new thing that you’re
considering doing you’re right to be
scared a mite I wouldn’t count on it
though but if you start from the
perspective that the world owes you
nothing which it doesn’t and that it is
not likely to bring you any particular
help you have nothing to lose because
really isn’t that for every one of the
people you brought onto team isn’t that
how you want them to feel when they
report to you
you know what excuses that doesn’t mean
that you can’t fail or that they can’t
ever fail but right when you’re starting
you have nothing to lose right when
you’re a huge company you can spend 99%
of your time worrying how not to mess up
the billion dollar your money hoes
you’ve created but you don’t have a
billion dollar your money hoes right now
you have nothing so you can’t lose spend
99% of your time imagining what would
happen if things went well and planning
for that because there’s no downsides
it’s a free option on an adventure
okay the secret is a load of crap okay
so I believe in manifestation yeah damn
straight I do but you got to take action
I’m one of those unfortunate people I
tried it I really Dex why try because I
read the book so let me try no place i’d
try to praise to the check never came so
I went out and so taking action guess
what the check came with extra couple of
zeros
you got to have a vision a vision for
what it is you really truly want not
what you think you want or what you
should have I mean what are most
people’s New Year’s resolutions I’m
going to stop eating sugar and I’m going
to stop smoking I’m going to lose 10
pounds probable that is it’s not very
inspiring for most people you know it’s
not telling you what you’re going to get
it’s only what you’re not going to do
it’s kind of hard to have you move
forward with that a vision is about what
you’re here to create a vision that
really works is one that excites you
the two things we really zero in on a
people are you know two thinks they
sound simple they end up being very
difficult courage and genius courage is
the one we talk about a lot it’s the one
that people can learn you know courage
courage which is to say not giving up in
the face of adversity you know just
being absolutely determined to succeed
you know it’s something that you can you
can like force yourself to do it can be
very painful you can force yourself to
do it the genius part is a little bit
hard to force yourself to do you know
courage without genius might not get you
where you need to go but genius without
courage almost certainly won’t the most
common error that I see in successful
reasonably successful businessman when
women are that they try to do too many
things and focus on the few not the many
[Music]
the great companies had a vision that
had a higher purpose beyond just money
or profits or being number one in a
market and kind of the ironies there is
that by not making profits the number
one priority of the company or the
higher purpose of the company it
actually enables these companies to make
generate more profits in the long term
so sometimes when I speak at
entrepreneur conferences I get asked
what’s a good market to get into where
make a lot of money and my response
isn’t is instead of thinking about where
you can make a lot of money think about
where are you so passionate about doing
that you’d be happy doing it for ten
years and even if you never made a dime
and that’s what you should be doing kind
of the ironic thing is the money will
actually follow so we’ve all sort of
Craigslist
she didn’t set out to make money he was
passionate about the community and now
it’s one of the top traffic websites on
the internet so I like to say I chase
the vision not the money
[Music]
most people and here’s the irony that
most people don’t have a compelling
vision for their own future they don’t
they move through life setting goals and
goals have no power we’re almost fear at
this point your goals on power 1969 when
Earl Nightingale chambers eyes your goal
setting and everyone I’m a goal-oriented
person and that was trained it works
like 20 years everyone set goals me and
they got results but then all of a
sudden you know you set goals and
sometimes you hit them sometimes you
know most most times you don’t okay
that’s okay but goals almost became a
synonym to like oh I’m gonna set a goal
who gives it a really happened afterward
did it it was a synonymous of failure
now goal-setting there’s something above
and I believe in setting goals but
regazzi something above your goals and
that’s your vision for the future and
it’s not just about it doesn’t have like
an ending points about the world being a
certain way and that’s firing you use
when you truly have a vision for your
future that inspires you you’re going to
jump up out of bed in the morning and
feel great about going at life versus be
miserable and go into a job you hate or
living a life that doesn’t empower you
and just you know everyday moving
through just almost like an automaton
not really know having the best and the
great greatness of life and I’m guilty
I’ve been there myself when I felt like
I didn’t really have a compelling vision
for my own future and I felt I was
wallowing but at least I’m conscious of
that once you become conscious of that
you can consciously create a vision
fears future it doesn’t happen in one
step in one minute or an hour you write
it down you work on until it I mean you
finally skate on it now you know you got
it when you really fact yourself your
vision statements and it moves you and
you feel inspired okay and you know so
things will add that and and what
happens is every shooting beam
it’s thirsty for a vision everyone is
and so suitable Highlands whether you to
gravitate towards someone who have the
vision Institute there want to be a part
of the vision part of being a great
entrepreneur is having that vision be
able to create the vision and then to
settle that vision to other people to
get into one of these spires buy into it
to put in their time the hard work the
elbow grease help you achieve your
vision of your small earnings spread the
wealth around it is a win-win for
everybody it’s not enough to have a
great idea and the focus and the
conscientiousness to see it to fruition
you must have the strength and the
resolve and the courage to pursue that
idea even when the rest of the world
thinks you’re insane time and time again
if you look at the stories of
extraordinarily important entrepreneurs
there is almost always a moment when
they are the only ones who believe in
the value of what they’re doing you know
I tell in my book the story of my book
David and lies the story of ingre
comrades the guy who sounds like Tia and
the crucial moment in the in the story
of IKEA is when he faces a boycott from
the other furniture manufacturers in
Sweden he’s about to go out of business
and in desperation he moves his
operations across the Baltic Sea from
Sweden to Poland and sets up shop in
Poland and that’s what IKEA is IKEA is
essentially furniture ship flat made in
Poland that’s the original elevator
pitch for IKEA what’s interesting about
that as he does it in 1961 at the height
of the Cold War at a time when East and
West Communist world and free world are
closer to outright war than at any other
time in history a guy living in the West
Sweden crosses the pond to Poland the
Iron Curtain
to set up shop you cannot imagine what a
controversial move that was that’s like
that would be like Walmart open
operations in North Korea
lutely it’s on that level of kind of
eyebrow-raising you’ve got to be kidding
me
who is this guy kind of thing but he
doesn’t and he persists and he turns his
back on all those critics why because he
is a deeply disagreeable person didn’t
need people to agree with him but and
that’s how he’s able to build IKEA into
this extraordinary run away that’s very
hard to do and human beings we are
hard-wired one
[Music]
you cannot lose by taking action you can
only lose by not taking action I think
the great majority of people surrounded
by the greatest opportunities in the
best country in the history of man on
earth who don’t succeed are people who
are on the island always got a reason
for not taking action and if you have
delay taking action repeatedly over and
over again you develop the habit of
never taking action you get the result
of habit of procrastination holding back
and so on
[Music]
so many people talk about doing
something or say what if they don’t
actually get up and do it taking action
is really really important in 1998 when
I was working for another company I was
on the gnarling of whether to set up my
own business I didn’t have a lot of
money but I decided to take action I
decided to do it but I did it in a very
planned way I knew exactly what I was
going to do I knew exactly what I wanted
to achieve but the most important thing
I took action
within two or three years I was a
millionaire again probably the best
thing that I ever did so taking action
is absolutely vital
[Music]
on an idea whether it’s on your laptop
whether it’s in your garage whether it’s
in your basement whether it’s in the
back of your car give it a shot right
and the best advice I ever received find
out if your product itself
don’t let anybody talk you out of it
give it a chance try make it happen this
is our greatest asset as a nation and
one that we have to continue to
encourage you don’t have to go broke you
don’t have to bet everything on it but
you can start one day at a time taking a
chance and seeing if you two can build a
great company you’re an entrepreneur
they think about what would you be so
passion about doing that you’d be happy
doing it for 10 years even if you’ve
never made a dime from it and if you
have employees now what’s the larger
vision and greater purpose in their work
beyond just money or process or being
number one in a market don’t allow any
friend family acquaintances teachers
whoever it is don’t allow anyone to tell
you that what you are dreaming for
yourself and your family is not positive
it is possible don’t be one of those
people 20 years from now are going to be
walking around a nine-to-five job
miserable and angry and bitter so many
things go wrong when you’re starting a
company and often I think people ask you
know what mistakes should you avoid
making and you know my answer the
question is don’t even bother trying to
avoid mistakes because you’re going to
make tons of mistakes right and the the
important thing is actually learning
quickly from whatever mistakes you make
and not giving up right and I mean
there’s things every single year of
Facebook’s existence that could have
killed us or made
so that if you just seemed like moving
forward and making a lot of progress
just came in craftable but you just kind
of bounced back if you learned and
nothing is impossible you just have to
kind of keep running through the wall if
it’s different a schoolteacher in an
entrepreneur in school that punish you
for making mistakes entrepreneurs know
you’re not all learn anything else you
make a mistake I’ve made so many
mistakes made last year I made a lot of
mistakes but each mistake I made they
get smarter just like standing up and
falling down then up and falling down
it’s like learning a language you can
make a lot of mistakes like riding a
bicycle is like flying a plane make lot
of mistakes and hopefully you live
[Music]
I think people that look for great ideas
to make money are nearly as successful
as those who say okay what I really love
to do what am I excited about what I
know something about and don’t let
people who you may respect and who you
believe know what they’re talking about
don’t let them tell you it can’t be done
because often they will tell you it
can’t be done and it’s just because they
don’t have the courage to try it
I think serious you’ve got to make sure
that whatever you’re doing is a great
product or service the standard is lower
for your product service but if you’re
entering anything where there’s an
existing market place against Lodge and
trench competitors then your product or
service needs to be much better than
that it can’t be a little bit better
because when you put yourself in the
shoes of the consumer and they say why
would you buy it as a consumer you’re
always going to buy the trusted brand
unless there’s a big difference so a lot
of times you know entrepreneur will come
up with something which is only slightly
better and it’s it’s not you can’t just
be slightly better but it’d be a lot
better
the thing about being an entrepreneur is
this it’s just all to you you know a lot
of people like to make excuses I don’t
have connections I don’t have money I
don’t have this but you know if you find
something that you like to do or love to
do be great at it and see if you could
turn it into a business and worst case
you’re going to have fun doing what it
is you love to do in best case you can
turn it into a business just something
on excuses I just think if you’re really
everybody has an opportunity to go for
it they just got to do it I’m going to
put the vast majority of my energy
attention and dollars into building a
great product or service and put a
smaller amount into shouting about it
marketing it because I know if I build a
great product or service my customers
will tell each other you have to mix in
some patience with that
I said for years that that you have to
celebrate your victories and really
celebrate them skin and what I mean by
that is that you have to learn from
mistakes that you make and we’ve got to
create an environment where people are
not afraid to take a risk and not afraid
to do things that are beyond what the
expectations are at the same time you
got to set up a framework for how those
things are managed and judged and values
any time an obstacle presented itself I
used it to my advantage
made it work and I never heard the word
know if I heard the word no it meant
maybe and it made maybe yes
well you just got put one foot in front
of yup and you know sometimes I think
area for myself it’s easy to become
distracted a little bit start trying to
look at the planet with the final
pictures and all those life and when you
do that you can easily become frustrated
with where you are at the moment so you
know my advice is just to focus on each
day and now you have a plan in place of
how you want to improve and how you want
to get better and you stick to that plan
and trust the fact that you know every
day that you you know stick to the plan
I’ll get you to your end result don’t
necessarily think that you have to have
the home run in the huge Apple Computer
on your first start I spent a long time
in my life with skills just building
little devices for fun for fun is one of
the key things because that drives you
to think and think and think and make it
better and better and better than you
ever would if you’re doing it for a
company build things at first for
yourself that you would want
[Music]
I know that the time is now the time the
right time is always now so I had to do
it that’s how I feel about risk in
general and that’s what the struggle has
always been for me is like identifying
this identifying seer and then just
smashing through it because a fear is
looking back and wishing that I had done
these things the most dangerous thing
you can do in your career the most
dangerous thing you can do in life is
playing mistakes are good things
mistakes are good things meaning if
they’re made in learning in other words
so mistakes are how we learn because
mistakes produce pain and if you produce
that and convert that to learning
like for example punishing people for
mistakes is bad because they hide things
where if you would have say to your kid
and they make some mistake the only
thing you have to do was tell me what
would you have done different in the
future and then we’ll be good that it
learns makes that a learning process or
weaknesses everybody has a weaknesses
has number of weaknesses the great
people that I’ve seen in almost any area
always have weaknesses they just have
known what their weaknesses that are and
have ways of getting around those
everybody’s got will and everybody’s got
dreams and everybody’s got aspirations
but it’s only the people that really put
in the time that get there and and I
think I learned most that despite any
any setbacks that if I just keep on
grinding I’ll keep on working that I
usually can outwork people and then you
know I also learned that no matter how
many times you fail it really doesn’t
matter all it takes is one hit and then
everybody can call you an overnight
success
[Music]
focus you know we talked about today was
just in my office ever my company much
like a team in sales and markings like
offense the manufacturing distributions
like defense and finance an idea like
the special thing but when you find out
is that all those pieces those companies
that win are the ones that communicate
the best and it’s not one teams on the
field at a time
we’re all in the field the same time and
so I think the ability number one that
communicates and number two to focus you
know too often you know I get pulled all
the time or you know what you guys
should make is you should make one of
these and make one of those and why
don’t you do anything for tests and
that’s what you go there you know great
brands or like great stories and every
great story has a beginning the middle
and then and our jobs to make sure that
every chapter of our stories make sense
when one in front of it make sense for
one after
[Music]
[Music]
[Music]
focus on on signal over noise a a a lot
of companies didn’t get confused they
they spend money on things that don’t
actually make the product better so for
example at Tesla which we’ve never spent
any money on advertising we put all the
money into R&D and manufacturing and
design to try to make the car as good as
possible and I think that’s that’s
that’s the way to go so if we’re for any
given company just keep thinking about
are these efforts that people are
expending are they resulting in a better
product or service if they’re not self
is effort
so you true entrepreneur if you’re
sitting here like no I’m entrepreneur
I’m not just in the class you need to
seriously concentrate on where we are at
this exact moment in the market and
recognize how full it is for you how
much of an advantage you have you may
want to seriously consider and take
advantage of it because it could really
go away in a second and then you’ve got
a way to like if it collapses tomorrow
if there’s a bubble burst
you’re not the weekly divide years to
get a shot I have learned that courage
is the most important attribute of a
great leader courage to dream big
courage of conviction courage to take
bold decisions courage to go against
conventional wisdom and courage to
travel the road less traveled
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do everything you can to survive and not
to give up long as you tried everything
you can then if you fail you’ll sleep
okay and you’ll pick yourself up in your
moment you know and when things are back
you’re known for your mistakes you’ll
start again if on the other hand you
give up you give up too readily you’ll
forever kick yourself that will show the
best of you lessons in your question
there’s going to be I’m afraid it can be
a lot of people who will fail I think
the other important thing is just not to
take care to therapy or is something
that happens to something like 80% of
all small business people fail either
going to chapter 11 or fulfill actually
go bankrupt and that’s a lot of people
and some people take that really badly
and they should realize that the
important thing to learn from it and
come back and start again and there’s an
awful lot of really big you have multi
millionaires and billionaires you’ve
been through two or three bankrupt
companies in their life have learned
from them to come back to stronger even
don’t be embarrassed about your failures
always you’ve tried everything you can
to avoid it don’t take it too personally
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this is going to happen and I know I
have the skills and I have the knowledge
and have the instincts to dig myself out
of this hole you will dig yourself out
of the hole you have to control the
situation
don’t let the situation control you
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so speaking of excuses one of my other
favorite ones is no excuses no victim
mentality the world over view nothing
the world might come help you but I
wouldn’t count on it
and if you start from the feeling that
you need the world to participate in
order for you to be successful at taking
on this new thing that you’re
considering doing you’re right to be
scared a mite I wouldn’t count on it
though but if you start from the
perspective that the world owes you
nothing which it doesn’t and that it is
not likely to bring you any particular
help you have nothing to lose because
really isn’t that for every one of the
people you brought onto team isn’t that
how you want them to feel when they
report to you
you know what excuses that doesn’t mean
that you can’t fail or that they can’t
ever fail but right when you’re starting
you have nothing to lose right when
you’re a huge company you can spend 99%
of your time worrying how not to mess up
the billion dollar your money hoes
you’ve created but you don’t have a
billion dollar your money hoes right now
you have nothing so you can’t lose spend
99% of your time imagining what would
happen if things went well and planning
for that because there’s no downsides
it’s a free option on an adventure
okay the secret is a load of crap okay
so I believe in manifestation yeah damn
straight I do but you got to take action
I’m one of those unfortunate people I
tried it I really Dex why try because I
read the book so let me try no place i’d
try to praise to the check never came so
I went out and so taking action guess
what the check came with extra couple of
zeros
you got to have a vision a vision for
what it is you really truly want not
what you think you want or what you
should have I mean what are most
people’s New Year’s resolutions I’m
going to stop eating sugar and I’m going
to stop smoking I’m going to lose 10
pounds probable that is it’s not very
inspiring for most people you know it’s
not telling you what you’re going to get
it’s only what you’re not going to do
it’s kind of hard to have you move
forward with that a vision is about what
you’re here to create a vision that
really works is one that excites you
the two things we really zero in on a
people are you know two thinks they
sound simple they end up being very
difficult courage and genius courage is
the one we talk about a lot it’s the one
that people can learn you know courage
courage which is to say not giving up in
the face of adversity you know just
being absolutely determined to succeed
you know it’s something that you can you
can like force yourself to do it can be
very painful you can force yourself to
do it the genius part is a little bit
hard to force yourself to do you know
courage without genius might not get you
where you need to go but genius without
courage almost certainly won’t the most
common error that I see in successful
reasonably successful businessman when
women are that they try to do too many
things and focus on the few not the many
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the great companies had a vision that
had a higher purpose beyond just money
or profits or being number one in a
market and kind of the ironies there is
that by not making profits the number
one priority of the company or the
higher purpose of the company it
actually enables these companies to make
generate more profits in the long term
so sometimes when I speak at
entrepreneur conferences I get asked
what’s a good market to get into where
make a lot of money and my response
isn’t is instead of thinking about where
you can make a lot of money think about
where are you so passionate about doing
that you’d be happy doing it for ten
years and even if you never made a dime
and that’s what you should be doing kind
of the ironic thing is the money will
actually follow so we’ve all sort of
Craigslist
she didn’t set out to make money he was
passionate about the community and now
it’s one of the top traffic websites on
the internet so I like to say I chase
the vision not the money
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most people and here’s the irony that
most people don’t have a compelling
vision for their own future they don’t
they move through life setting goals and
goals have no power we’re almost fear at
this point your goals on power 1969 when
Earl Nightingale chambers eyes your goal
setting and everyone I’m a goal-oriented
person and that was trained it works
like 20 years everyone set goals me and
they got results but then all of a
sudden you know you set goals and
sometimes you hit them sometimes you
know most most times you don’t okay
that’s okay but goals almost became a
synonym to like oh I’m gonna set a goal
who gives it a really happened afterward
did it it was a synonymous of failure
now goal-setting there’s something above
and I believe in setting goals but
regazzi something above your goals and
that’s your vision for the future and
it’s not just about it doesn’t have like
an ending points about the world being a
certain way and that’s firing you use
when you truly have a vision for your
future that inspires you you’re going to
jump up out of bed in the morning and
feel great about going at life versus be
miserable and go into a job you hate or
living a life that doesn’t empower you
and just you know everyday moving
through just almost like an automaton
not really know having the best and the
great greatness of life and I’m guilty
I’ve been there myself when I felt like
I didn’t really have a compelling vision
for my own future and I felt I was
wallowing but at least I’m conscious of
that once you become conscious of that
you can consciously create a vision
fears future it doesn’t happen in one
step in one minute or an hour you write
it down you work on until it I mean you
finally skate on it now you know you got
it when you really fact yourself your
vision statements and it moves you and
you feel inspired okay and you know so
things will add that and and what
happens is every shooting beam
it’s thirsty for a vision everyone is
and so suitable Highlands whether you to
gravitate towards someone who have the
vision Institute there want to be a part
of the vision part of being a great
entrepreneur is having that vision be
able to create the vision and then to
settle that vision to other people to
get into one of these spires buy into it
to put in their time the hard work the
elbow grease help you achieve your
vision of your small earnings spread the
wealth around it is a win-win for
everybody it’s not enough to have a
great idea and the focus and the
conscientiousness to see it to fruition
you must have the strength and the
resolve and the courage to pursue that
idea even when the rest of the world
thinks you’re insane time and time again
if you look at the stories of
extraordinarily important entrepreneurs
there is almost always a moment when
they are the only ones who believe in
the value of what they’re doing you know
I tell in my book the story of my book
David and lies the story of ingre
comrades the guy who sounds like Tia and
the crucial moment in the in the story
of IKEA is when he faces a boycott from
the other furniture manufacturers in
Sweden he’s about to go out of business
and in desperation he moves his
operations across the Baltic Sea from
Sweden to Poland and sets up shop in
Poland and that’s what IKEA is IKEA is
essentially furniture ship flat made in
Poland that’s the original elevator
pitch for IKEA what’s interesting about
that as he does it in 1961 at the height
of the Cold War at a time when East and
West Communist world and free world are
closer to outright war than at any other
time in history a guy living in the West
Sweden crosses the pond to Poland the
Iron Curtain
to set up shop you cannot imagine what a
controversial move that was that’s like
that would be like Walmart open
operations in North Korea
lutely it’s on that level of kind of
eyebrow-raising you’ve got to be kidding
me
who is this guy kind of thing but he
doesn’t and he persists and he turns his
back on all those critics why because he
is a deeply disagreeable person didn’t
need people to agree with him but and
that’s how he’s able to build IKEA into
this extraordinary run away that’s very
hard to do and human beings we are
hard-wired one
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you cannot lose by taking action you can
only lose by not taking action I think
the great majority of people surrounded
by the greatest opportunities in the
best country in the history of man on
earth who don’t succeed are people who
are on the island always got a reason
for not taking action and if you have
delay taking action repeatedly over and
over again you develop the habit of
never taking action you get the result
of habit of procrastination holding back
and so on
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so many people talk about doing
something or say what if they don’t
actually get up and do it taking action
is really really important in 1998 when
I was working for another company I was
on the gnarling of whether to set up my
own business I didn’t have a lot of
money but I decided to take action I
decided to do it but I did it in a very
planned way I knew exactly what I was
going to do I knew exactly what I wanted
to achieve but the most important thing
I took action
within two or three years I was a
millionaire again probably the best
thing that I ever did so taking action
is absolutely vital
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