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Sales Techniques – How to contact BIG companies


how to contact big companies so I got a
great question for one of my youtube
viewers love you guys
JM young who wrote in to say hi Evan we
already have a product a proven market
and sales for our invention
we’re patent-pending how can we move
forward with contacting the right people
and the companies who wish the license
or sell the invention – we have two
major companies in mind for adventure
thanks so it’s a great question again
for my readers and you know as an
inventor your dream is to be able to
sell your company to a huge company
where you get your big payday and it can
be a lot of struggling along the way so
it’s how do you get in touch with that
big company so two key ways that I hope
will work for you and they work in
tandem with each other the first is get
connected I don’t recommend going out
and just cold calling all these
companies and saying hey you know I’m JM
young from this company and I have this
great product view because these guys
are getting pitched all the time right
so that’s not how you’re going to stand
out and even if you do get a response
you have no leverage right if you get to
negotiating you want to get good terms
especially if you only have two
companies you can talk to you’re going
to have zero leverage with them because
you went to them asking for a sale so
it’s getting connected the first thing I
would do is go to our LinkedIn I go to
LinkedIn and I would type in the company
name and ideally a type of position that
you’re looking forward to connecting to
because these big companies tons of
employees and see if you know anybody
who’s connected to somebody there or if
not directly is there a second or third
connection you can try to make your way
into it and if you have anybody then I
wouldn’t send that LinkedIn email and
saying hey can you please connect me to
your friend I would call them up I would
call up my friend and say hey I’m trying
to get into you know Microsoft wherever
company it is I see you know this person
on LinkedIn is there any way that you
could connect me right make it personal
because everybody’s getting bombarded on
LinkedIn with these invitation requests
okay so make it personal and get their
advice and get them involved so they
want to share your story and help you
out the second thing I do in a
connection site is I would look for
people who with their companies may be
connected
to the company you’re trying to get into
so a great example is your patent
attorney when you’re you’re going for
patent your patent pending I always
recommend working with a bigger company
than just some tiny little shop because
what I want my patent attorney to do is
help introduce me to that big company
okay understand that patent lawyers the
big ones they don’t make a lot of money
off of you right you’re your single
entrepreneur you’ve got a single
invention you’re trying to make it big
but they’re not making a lot of billable
hours off of you right you don’t have a
lot of money to spend on legal fees
they’re bigger fish come from selling
these big companies and working out big
deals with them so what I try to do is
find a company that will do my patent
that somehow connected to this big
company that I want to sell into and see
if they’d be willing to help make that
introduction for me write that patent
lawyer himself or herself may not know
somebody at Microsoft but somebody in
his or her company does and they can
make that introduction for you
especially make them look good right if
you can really help this big company out
and they’re the lawyers bring it to that
big company they look like a hero and
they get a lot more billable hours off
so you want to find ways to get
connected personally into that big
company the second thing is kick up a
lot of noise can you want to kick up a
lot of noise and get noticed in your
industry right you want people to be
blogging about you you want to be in the
media you want great testimonials you
want tons of word-of-mouth happening you
want a big user base right you want to
not just be running this business in
isolation you need people to know about
it because big companies they have
people whose responsibility is to know
what’s happening in the market right you
want to make it seem so that everywhere
they go they’re seeing you they’re
hearing people talk about jubes and what
is this company we got to check it a
little bit more and the more noise you
kick out the more attention you’re gonna
get when I had my first software company
that was one of my main responsibilities
right we had great software and we ended
up getting bought out by a big company
and we ended up selling our software to
big companies like NASA and Johnson
Johnson huge companies
and part of what really helped was the
PR campaign that I went on right so when
I joined nobody really knew much about
the company the part of my role was
going out and doing a lot of media right
not just media talking about what our
software could do but also featuring my
partner my and the co-founder as a
champion in the space right just kicking
up a lot of noise getting getting the
software reviewed getting this the
distribution agreements getting people
that help spread the word getting
bloggers to talk about it right you need
people to pay attention to what you’re
all about and the big company will start
to get noticed if you are not on their
radar then it’s going to be a lot harder
to get that deal so those are my two
bits of advice for you get connected and
kick up a lot of noise believe because
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so much I’ll see you soon
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