hi I’m Evan Carmichael welcome to
another edition of ask Evan in today’s
episode I’m going to ask a question from
one of my readers John who has launched
a couple books there are children’s
books and now he’s about to launch his
third and it’s had a couple issues with
his publisher where they haven’t been
able to sell the first two books and
he’s wondering how can he sell those two
books before launching the third book so
John thanks for the question I’m
researching the process of creating my
own book so spoiler alert for some of
you guys so it’s definitely an
interesting process from the research
that I’ve done I’ve seen that publishers
typically will give a lot of support to
an author in terms of helping you edit
the ball and get it on a timeline and
you can get it into bookstores but they
don’t do a lot of promotion after the
fact and a lot of that relies on the
author people to do that themselves so
what a lot of offers have told me is
they’ll get you into the bookstore maybe
do a little launch party but that’s it
the rest is on you don’t you go and
promote so how you can do that
intelligently the first thing I would do
is try to launch a blog tour so find all
the different bloggers who talk about
children’s books or children a lot of
the mommy bloggers give them a copy of
the book let them review it and offered
to do an interview or some kind of
review on their blog and try to line up
a whole series of those you want to try
to get blogs who have a loyal following
people who are active to look for ones
that have a lot of comments on it and
are tightly tied to your community in
this case children and so if you can
line up one of those so try to line up
say one a week for the next year you get
52 bloggers no talking about it more
than your book and maybe do an interview
just depends on the style of the blog
that helps get your name out there a
little bit more especially as they build
momentum a lot of people will read one
blog and another blog or another blog of
it ties with similar interests so if
they see you constantly appearing in all
these different blogs the more they see
you the more likely they’re going to you
know become familiar with you and the
more like they’re going to want to buy
your book so if it’s a review of your
book orbitz interview with the blogger
whatever format best fits the blogger I
try to get out there
are in and get scene instead of this
block through yourself the second thing
you do is be a meteor expert for
whatever type of message you’re sending
out there so it’s children’s books which
is great there may be an underlying
theme the storm of your books usually in
books that cover you know some kind of
theme whether it’s manners or bullying
or whatever it is you know going good
night whatever those topics are you
could be seen as almost an expert so
when media are writing about those types
of stories if they need experts to come
on you can go on and talk about it and
talk about your book and why you created
this book and how you hope that it can
help with bullying or you know whatever
issue again you’re covering in in your
book itself a great service that I use
is called PR leads and every day
reporters basically send their lists of
stories that they’re working on that
they’re looking for experts on so every
story people are looking for experts so
why can’t you be that expert so anything
related to children if the theme fits
your book you can go on and say you’re
the author of this book you have an
interesting story to tell and you know
you might be a potential fit for that
story so something I look at pier leads
isn’t free it’s a hundred dollars a
month but I used to get into New York
Times and Forbes and some pretty big
publications and you know hopefully
you’ll be able to do it too for you know
anything related to children and so
those are some some quick tips the last
thing I would do is get a website going
I don’t know if you have a website or
not you didn’t include it but maybe
there’s a site for your books I try to
get those going because if people like
the book then you can have a newsletter
to then sign people up so when you have
your new book coming out you know they
can hopefully want to also buy it as
well I know they’re there are some books
that my son likes to read that we want
to have everyone in the series so
whenever the author publishes a new one
we want to know what that new book is we
can go out and get it as well add to the
collection because he loves it so much
so if you had a website when people can
sign up with a newsletter and be
notified when a new books coming out
that would be fantastic so you can go on
your blog tour immediate or promoting
the first book and second book and drop
hints about the third book and collect
people’s email addresses on your website
so then when you are ready to launch you
have a whole list of people to
immediately start boosting sales and get
to
going so I hope that helps if you guys
like the video I’d love to see give it a
thumbs up it makes you want to do more
of these for you and if you have a
question or you have something else to
add to this video there to help John out
I’d love to see it below if you are
leave it in the comments and we’ll see
you on the next episode
you
another edition of ask Evan in today’s
episode I’m going to ask a question from
one of my readers John who has launched
a couple books there are children’s
books and now he’s about to launch his
third and it’s had a couple issues with
his publisher where they haven’t been
able to sell the first two books and
he’s wondering how can he sell those two
books before launching the third book so
John thanks for the question I’m
researching the process of creating my
own book so spoiler alert for some of
you guys so it’s definitely an
interesting process from the research
that I’ve done I’ve seen that publishers
typically will give a lot of support to
an author in terms of helping you edit
the ball and get it on a timeline and
you can get it into bookstores but they
don’t do a lot of promotion after the
fact and a lot of that relies on the
author people to do that themselves so
what a lot of offers have told me is
they’ll get you into the bookstore maybe
do a little launch party but that’s it
the rest is on you don’t you go and
promote so how you can do that
intelligently the first thing I would do
is try to launch a blog tour so find all
the different bloggers who talk about
children’s books or children a lot of
the mommy bloggers give them a copy of
the book let them review it and offered
to do an interview or some kind of
review on their blog and try to line up
a whole series of those you want to try
to get blogs who have a loyal following
people who are active to look for ones
that have a lot of comments on it and
are tightly tied to your community in
this case children and so if you can
line up one of those so try to line up
say one a week for the next year you get
52 bloggers no talking about it more
than your book and maybe do an interview
just depends on the style of the blog
that helps get your name out there a
little bit more especially as they build
momentum a lot of people will read one
blog and another blog or another blog of
it ties with similar interests so if
they see you constantly appearing in all
these different blogs the more they see
you the more likely they’re going to you
know become familiar with you and the
more like they’re going to want to buy
your book so if it’s a review of your
book orbitz interview with the blogger
whatever format best fits the blogger I
try to get out there
are in and get scene instead of this
block through yourself the second thing
you do is be a meteor expert for
whatever type of message you’re sending
out there so it’s children’s books which
is great there may be an underlying
theme the storm of your books usually in
books that cover you know some kind of
theme whether it’s manners or bullying
or whatever it is you know going good
night whatever those topics are you
could be seen as almost an expert so
when media are writing about those types
of stories if they need experts to come
on you can go on and talk about it and
talk about your book and why you created
this book and how you hope that it can
help with bullying or you know whatever
issue again you’re covering in in your
book itself a great service that I use
is called PR leads and every day
reporters basically send their lists of
stories that they’re working on that
they’re looking for experts on so every
story people are looking for experts so
why can’t you be that expert so anything
related to children if the theme fits
your book you can go on and say you’re
the author of this book you have an
interesting story to tell and you know
you might be a potential fit for that
story so something I look at pier leads
isn’t free it’s a hundred dollars a
month but I used to get into New York
Times and Forbes and some pretty big
publications and you know hopefully
you’ll be able to do it too for you know
anything related to children and so
those are some some quick tips the last
thing I would do is get a website going
I don’t know if you have a website or
not you didn’t include it but maybe
there’s a site for your books I try to
get those going because if people like
the book then you can have a newsletter
to then sign people up so when you have
your new book coming out you know they
can hopefully want to also buy it as
well I know they’re there are some books
that my son likes to read that we want
to have everyone in the series so
whenever the author publishes a new one
we want to know what that new book is we
can go out and get it as well add to the
collection because he loves it so much
so if you had a website when people can
sign up with a newsletter and be
notified when a new books coming out
that would be fantastic so you can go on
your blog tour immediate or promoting
the first book and second book and drop
hints about the third book and collect
people’s email addresses on your website
so then when you are ready to launch you
have a whole list of people to
immediately start boosting sales and get
to
going so I hope that helps if you guys
like the video I’d love to see give it a
thumbs up it makes you want to do more
of these for you and if you have a
question or you have something else to
add to this video there to help John out
I’d love to see it below if you are
leave it in the comments and we’ll see
you on the next episode
you
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