how to make products your customers will
like so is doing a Google+ hangout with
one of my authors Dave kerlun and I got
a great question I wanted to make a
video response to so the question came
in from Canario Games who wrote in to
say what do you need to make products
that your target audience would like
this is a great question and one that a
lot of entrepreneurs face from thinking
hey I need what products do I make I got
to make something that I’m excited about
that I know will help my customers so
think about it one of the most important
rules in business is if you want to make
money you have to provide value to your
customers right that’s why people are
paying you you want to make a lot of
money you need to provide a lot of value
to your customers and a lot of times the
value comes by solving a pain solving a
problem if you solve somebody’s problem
they’ll pay you more for the more
important the problem that is the more
they’re going to pay you for it so
there’s two ways to do it one is you are
your customer right you’re making it
because you have a problem and you’ve
created this product to solve the
problem for you and you know it works
for you you recommend it it works you
love it so other people will as well a
great example is Leon Leon wood bean who
started LL Bean he was a hunter and when
he went hunting he was frustrated that
his feet always got what because his
shoe sucked because the shoes weren’t
meant for hunting so he made his own
hunting shoe and how’d he know it work
because it worked for him because he was
a hunter because he was his own target
audience and then he sold to other
hunters and they loved it so that’s how
he knew that’s how you can know right
are you your own customer or not the
second way is if you’re not your own
customer hanging around your customers a
lot understanding their problem
understanding their needs being able to
talk to them speak to them see what
they’re going through the biggest
challenges they’re facing in their
companies right now right talk to those
people really get to know them and
they’ll tell you they may not tell you
the solution you have to come up with
that but they’ll tell you their problems
they’ll tell you their pain and if
somebody is telling you a big pain
there’s an opportunity to potentially
solve it
so let me give you two examples from my
own experience okay
I sell the entrepreneurs and I sell two
brands when it’s telling entrepreneurs
it may be content like this video it may
be the Zuka guys I’m selling it may be a
workshop whatever it is I can understand
entrepreneurs I know what content to
create because I’m an entrepreneur right
this is the stuff I wish I had I had to
struggle through this crap I’ve started
my own business and failing and wanting
to quit and then eventually building it
up and turn it around and being acquired
and all of that stuff so I’ll share my
lessons I know what I would have wanted
and I wish this stuff was there for me
when I was getting started so I am my
own audience the second part is I sell
the brands now I’m not I’m not a brand
right I’m not a huge company I’m not
Microsoft I’m not Dell I’m not Google
but I sell to those guys but I can speak
their language I got close to them
we have lunches and dinners and coffees
and sessions together right I help them
plan and so I know the problems that
they’re going through by getting close
to them if you are not your target
customer and you’re not close to your
target customer then how you’re going to
find their major problem and find a
product that will help solve it so
that’s my advice the best one is if you
are your own customer and you love it
because other people you know there are
other people out there just like you who
want it too but if you can’t if you’re
not your customer then hang around your
customers and get really close to them
believe that’s my advice I love to hear
how you guys started your business how
you found your first customer if you are
your customer or if you’re finding ways
to get close to your customers please
leave it in the comments below so other
people can benefit from it as well be
inspired by your story guys like this
video thumbs up below click on my face
subscribe to the channel thank you so
much I’ll see you soon
you
like so is doing a Google+ hangout with
one of my authors Dave kerlun and I got
a great question I wanted to make a
video response to so the question came
in from Canario Games who wrote in to
say what do you need to make products
that your target audience would like
this is a great question and one that a
lot of entrepreneurs face from thinking
hey I need what products do I make I got
to make something that I’m excited about
that I know will help my customers so
think about it one of the most important
rules in business is if you want to make
money you have to provide value to your
customers right that’s why people are
paying you you want to make a lot of
money you need to provide a lot of value
to your customers and a lot of times the
value comes by solving a pain solving a
problem if you solve somebody’s problem
they’ll pay you more for the more
important the problem that is the more
they’re going to pay you for it so
there’s two ways to do it one is you are
your customer right you’re making it
because you have a problem and you’ve
created this product to solve the
problem for you and you know it works
for you you recommend it it works you
love it so other people will as well a
great example is Leon Leon wood bean who
started LL Bean he was a hunter and when
he went hunting he was frustrated that
his feet always got what because his
shoe sucked because the shoes weren’t
meant for hunting so he made his own
hunting shoe and how’d he know it work
because it worked for him because he was
a hunter because he was his own target
audience and then he sold to other
hunters and they loved it so that’s how
he knew that’s how you can know right
are you your own customer or not the
second way is if you’re not your own
customer hanging around your customers a
lot understanding their problem
understanding their needs being able to
talk to them speak to them see what
they’re going through the biggest
challenges they’re facing in their
companies right now right talk to those
people really get to know them and
they’ll tell you they may not tell you
the solution you have to come up with
that but they’ll tell you their problems
they’ll tell you their pain and if
somebody is telling you a big pain
there’s an opportunity to potentially
solve it
so let me give you two examples from my
own experience okay
I sell the entrepreneurs and I sell two
brands when it’s telling entrepreneurs
it may be content like this video it may
be the Zuka guys I’m selling it may be a
workshop whatever it is I can understand
entrepreneurs I know what content to
create because I’m an entrepreneur right
this is the stuff I wish I had I had to
struggle through this crap I’ve started
my own business and failing and wanting
to quit and then eventually building it
up and turn it around and being acquired
and all of that stuff so I’ll share my
lessons I know what I would have wanted
and I wish this stuff was there for me
when I was getting started so I am my
own audience the second part is I sell
the brands now I’m not I’m not a brand
right I’m not a huge company I’m not
Microsoft I’m not Dell I’m not Google
but I sell to those guys but I can speak
their language I got close to them
we have lunches and dinners and coffees
and sessions together right I help them
plan and so I know the problems that
they’re going through by getting close
to them if you are not your target
customer and you’re not close to your
target customer then how you’re going to
find their major problem and find a
product that will help solve it so
that’s my advice the best one is if you
are your own customer and you love it
because other people you know there are
other people out there just like you who
want it too but if you can’t if you’re
not your customer then hang around your
customers and get really close to them
believe that’s my advice I love to hear
how you guys started your business how
you found your first customer if you are
your customer or if you’re finding ways
to get close to your customers please
leave it in the comments below so other
people can benefit from it as well be
inspired by your story guys like this
video thumbs up below click on my face
subscribe to the channel thank you so
much I’ll see you soon
you
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