hi I’m Evan Carmichael welcome to
another edition of ask Evan in today’s
episode we’re going to answer question
phone on my newsletter readers Caroline
who runs a divorce coaching program and
is trying to increase her networking
skills and meet the right people to help
her grow her business
so specifically she’s targeting two
groups family mediators family mediators
and lawyers so she’s trying to get in
front of these two groups and so just to
start off Caroline it’s great to meet
you thank you for the question and it’s
really good that you know the exact type
of business you run and the exact type
of people you need to be introduced to
tubule to grow your business so a lot of
entrepreneurs haven’t really made that
step yet so congrats on that in terms of
being introduced to these people you
mentioned that you’re going to meet up
event and you’re going to board of trade
events I try to think and see are these
people going to those events and if you
look at meetup events you know lawyers
are usually pretty busy especially
family lawyers and I don’t see them a
lot at these types of events and family
mediators is a really specific type of
person and the odds of you meeting
somebody at one of these events is
probably pretty low so what I would do
instead of just hitting up events and
hoping to meet somebody I would
proactively seek these guys out so seek
them out and what I would do is do a
quick Google search try to find anybody
who is you know family lawyers or family
mediators and introduce yourself you
know try to go out there set up a coffee
meeting go for coffee
introduce yourself see if there’s a way
that you might be able to help each
other with your business and you know
you can also potentially give them some
business as well and so if you position
it as learning about each other and
potentially passing business to each
other a lot of these guys would be open
to being able to do that meeting and we
want to come and meet with you because
these guys they want to grow their
business as well Knowsley not just
pitching them
this value that you could potentially
bring to the table as well then most the
time to be willing to come and take a
meeting so I would do a google search
and it also looked for Google News if
you sign up for Google News Alerts you
could type in certain keywords you can
type in your family mediator or family
lawyer followed by I think you said you
were in Toronto or Richmond Hill put
those keywords in and anytime somebody’s
mentioned in the news and that their
family mediator or family lawyer you’ll
get an email and that’s a great way to
be able to quickly introduce yourself to
say hey I saw that you were featured in
the Toronto Star Congrats in a great
article I had this great coaching
program and I think you know we might be
able to help each other out I’d love to
take you out for coffee and introduce
myself and learn a little bit more about
your business as well something my first
approach go out and target them I think
you’d have a much better success rate
than just going to meetup event aboard a
few events and hoping that your ideal
connector is there if you’re finding
that it’s really hard to get in front of
these people and they’re saying no and
they’re too busy and they don’t want to
just network with you the next thing you
can do is try to interview them so
interview them and where you can do is
put together a guide of advice from the
top family lawyers in Toronto and you
can say I’m creating this guy they’re
going to be promoting up the top family
lawyers in Toronto under advice and I
love to interview you they’ll take half
an hour and get your tips and opinions
on what’s happening with family law and
you know why somebody should sign up and
buy from you so there you’re offering a
lot of value to somebody and you
actually have to go through and you know
create this publication but it could
just be an online ebook that you promote
from your website and people are
generally flattered by it and they want
the explosion publicity and attention so
it’s a lot easier to get that meeting
and of course then they become curious
about what you’re doing and how you’re
going to promote it and what your
business is all about so it’s a great
way to get that introduction when I had
one of my first software companies we
were trying to sell into salespeople
insurance brokers for financial advisors
and at the time we weren’t a known
quantity and you know we were young
entrepreneurs so what we did was we
partnered up with a whole bunch of
highly famous and successful writers
like Zig Ziglar and Tom Peters and we
created a
like the professional success and we
email all them and said we’d love to
interview you or take one of your
articles but professional success and
put it together in a guide and I also
wrote my own article too and I
contributed to it so now I’m an author
with all these great authors and we
publish it and release it on on our
website and that was a great way to get
that first introduction to a lot of
these expert authors who otherwise
wouldn’t paid any attention to us and we
were just a startup company nobody
really knew who we were but they all
said yes so that could be a great way to
introduce yourself to some of these
companies if you’re finding that they
don’t want to meet with you for coffee
to discuss each other’s businesses so
that’s what I would do I think you’d
have a much better hit rate I think
people would be open to meeting with you
and if enough people learn about what
you’re doing then when they see that
their clients have a need then they’re
much more likely to to refer them to you
because they know you they like you
they’ve met you it’ll like what your
business is all about they see that
you’re a friendly person and they think
you can help their clients so hopefully
that helps Caroline if you guys like the
video please give it a thumbs up below
and it also love to hear you have to
think if you want to leave a comment
under the video and stay tuned for next
episode
you
another edition of ask Evan in today’s
episode we’re going to answer question
phone on my newsletter readers Caroline
who runs a divorce coaching program and
is trying to increase her networking
skills and meet the right people to help
her grow her business
so specifically she’s targeting two
groups family mediators family mediators
and lawyers so she’s trying to get in
front of these two groups and so just to
start off Caroline it’s great to meet
you thank you for the question and it’s
really good that you know the exact type
of business you run and the exact type
of people you need to be introduced to
tubule to grow your business so a lot of
entrepreneurs haven’t really made that
step yet so congrats on that in terms of
being introduced to these people you
mentioned that you’re going to meet up
event and you’re going to board of trade
events I try to think and see are these
people going to those events and if you
look at meetup events you know lawyers
are usually pretty busy especially
family lawyers and I don’t see them a
lot at these types of events and family
mediators is a really specific type of
person and the odds of you meeting
somebody at one of these events is
probably pretty low so what I would do
instead of just hitting up events and
hoping to meet somebody I would
proactively seek these guys out so seek
them out and what I would do is do a
quick Google search try to find anybody
who is you know family lawyers or family
mediators and introduce yourself you
know try to go out there set up a coffee
meeting go for coffee
introduce yourself see if there’s a way
that you might be able to help each
other with your business and you know
you can also potentially give them some
business as well and so if you position
it as learning about each other and
potentially passing business to each
other a lot of these guys would be open
to being able to do that meeting and we
want to come and meet with you because
these guys they want to grow their
business as well Knowsley not just
pitching them
this value that you could potentially
bring to the table as well then most the
time to be willing to come and take a
meeting so I would do a google search
and it also looked for Google News if
you sign up for Google News Alerts you
could type in certain keywords you can
type in your family mediator or family
lawyer followed by I think you said you
were in Toronto or Richmond Hill put
those keywords in and anytime somebody’s
mentioned in the news and that their
family mediator or family lawyer you’ll
get an email and that’s a great way to
be able to quickly introduce yourself to
say hey I saw that you were featured in
the Toronto Star Congrats in a great
article I had this great coaching
program and I think you know we might be
able to help each other out I’d love to
take you out for coffee and introduce
myself and learn a little bit more about
your business as well something my first
approach go out and target them I think
you’d have a much better success rate
than just going to meetup event aboard a
few events and hoping that your ideal
connector is there if you’re finding
that it’s really hard to get in front of
these people and they’re saying no and
they’re too busy and they don’t want to
just network with you the next thing you
can do is try to interview them so
interview them and where you can do is
put together a guide of advice from the
top family lawyers in Toronto and you
can say I’m creating this guy they’re
going to be promoting up the top family
lawyers in Toronto under advice and I
love to interview you they’ll take half
an hour and get your tips and opinions
on what’s happening with family law and
you know why somebody should sign up and
buy from you so there you’re offering a
lot of value to somebody and you
actually have to go through and you know
create this publication but it could
just be an online ebook that you promote
from your website and people are
generally flattered by it and they want
the explosion publicity and attention so
it’s a lot easier to get that meeting
and of course then they become curious
about what you’re doing and how you’re
going to promote it and what your
business is all about so it’s a great
way to get that introduction when I had
one of my first software companies we
were trying to sell into salespeople
insurance brokers for financial advisors
and at the time we weren’t a known
quantity and you know we were young
entrepreneurs so what we did was we
partnered up with a whole bunch of
highly famous and successful writers
like Zig Ziglar and Tom Peters and we
created a
like the professional success and we
email all them and said we’d love to
interview you or take one of your
articles but professional success and
put it together in a guide and I also
wrote my own article too and I
contributed to it so now I’m an author
with all these great authors and we
publish it and release it on on our
website and that was a great way to get
that first introduction to a lot of
these expert authors who otherwise
wouldn’t paid any attention to us and we
were just a startup company nobody
really knew who we were but they all
said yes so that could be a great way to
introduce yourself to some of these
companies if you’re finding that they
don’t want to meet with you for coffee
to discuss each other’s businesses so
that’s what I would do I think you’d
have a much better hit rate I think
people would be open to meeting with you
and if enough people learn about what
you’re doing then when they see that
their clients have a need then they’re
much more likely to to refer them to you
because they know you they like you
they’ve met you it’ll like what your
business is all about they see that
you’re a friendly person and they think
you can help their clients so hopefully
that helps Caroline if you guys like the
video please give it a thumbs up below
and it also love to hear you have to
think if you want to leave a comment
under the video and stay tuned for next
episode
you
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