[Music]
well I wish I could look you in your own
eyes dead center and say you can do it
because you can believe in you because
you’re unique they’ve been over ten
million people’s to live on the face of
this earth there’s never been another
you believe in your fellow human being
believe in what you’re doing the company
you represent if you do not think you
deserve success if you do not think you
deserve a bigger home to be a million
dollar producer to have an outstanding
mate our beautiful well-disciplined
children who are productive if you don’t
think you deserve them then you’ll do
things that will keep you from getting
them the greatest message I could ever
give to you is that one simple thing yes
you can grow I said with all of my heart
I know in my mind that man was designed
for accomplishment that he’s engineered
for success that he is endowed with the
seeds of greatness you can start from
where you are with what you’ve got and
so long as you build on a moral
foundation I believe you can get
anything you really want you’ll just
help enough other people get what they
I started writing this book and I kind
of got excited about it I put in there
some words you can go where you want to
go you can do what you want to do you
can be like you want to be man I wrote
those words and I said now Ziggler
that’s pretty good when I wrote this
book I was convinced it would sell I
sent it to three publishers they were
convinced it would not sell they wrote
me back said we don’t think it’ll sell
now when it got to the fourth printing
their own begins and hey you know we
think that thing is gonna sell but at
first they said no I believed that it
would I believed also ladies and
gentleman that it would sell well I was
enthusiastic about I did a lot of work
on it
so I decided that’s gonna go ahead and
print the book myself and most authors
who print their own book they’re
generally print a thousand copies maybe
2,000 and rare cases 5,000 but I believe
the next point about a goal is
tremendously important I believe you’ve
got to have commitment now made that
commitment I ordered 25,000 copies for
that initial printing
I tell the story because it’s a story of
goals of big goals of lifetime goals of
monthly goals weekly goals hourly goals
even ladies and gentlemen I’d made a
commitment you gotta have those
long-range goals and the rule is a
simple one you go as far as you can see
and when you get there you’ll always be
able to see further people today
complain of lack of time it’s not lack
of time that’s the problem it’s the lack
of direction are you wandering
generality or are you a meaningful
specific tell me the truth now Zig how
did you feel about getting up in the
morning and going out there and doing
that running how’d you feel about it I’m
gonna tell you the truth I hated it man
that alarm clock could sound off you
know and I’d lay there for a minute not
thinking myself Ziegler what’s a 46 year
old fat boy like you’re doing getting up
running all over the neighborhood your
buddies are sound asleep what are you
trying to prove
well I didn’t want to look like me no
way so I’d get out of bed but just cause
I was running that didn’t mean I had to
like it I ran in the snow of Winnipeg
Canada I ran in the sands of Acapulco
literally I ran in the orange groves of
Florida I’ve run in the rain right here
in Minneapolis and then one day ladies
and gentleman I was running in Portland
Oregon beautiful day
never forget it about 78 degrees I was
on Portland State University campus it
was about 12:30 or 1:00 o’clock I was
scheduled to speak I believe at 4
o’clock I was out running and as I was
running on that campus I looked around
some of the kids really no blankets
reading some were studying some were
courting some were just relaxing here
comes old Ziggler run and bottom you
know sweat running down my back sweat
running down my legs you know and for
the first time that day it don’t know me
that I was not paying a price for the
first time that day late is an element
don’t owe me that I was having the time
of my life it dawned on me that I was
enjoying every single step that I was
taking
I’m stronger than I was a quarter of a
century ago I can do things that I could
not have dreamed of doing just a few
years ago I contend that you do not pay
the price for good help you thoroughly
enjoy the price
[Music]
let’s look at number one let’s sell you
on the idea of having goals are they
important at Yale University in 1953
they did a study of the graduating
seniors they discovered that of the
graduating seniors only 3% of them had
definite predetermined written down
goals 20 years later they did another
survey of those seniors who had
graduated they discovered that the 3%
who had committed their goals to paper
had accomplished more than the 97% who
had not written them down what about you
personally if you got your goals laid
out are you a meaningful specific or are
you a wandering generality how could a
man hit a target he could not see that’s
a pretty good question here’s another
one how can you hit a target you do not
have have you got one
are you a wandering generality or are
you a meaningful specific are you going
to work tomorrow because that’s what you
did yesterday if that’s the reason
you’re going tomorrow you won’t be as
good tomorrow as you are yesterday
because you’re two days older and no
closer to the goal you do not have
he was designed for accomplish but he’s
engineered for success he’s endowed with
the seeds of greatness and the greatest
danger we as human beings have is when
we do not do anything you have to join
Toastmasters you had to join the
National Speakers Association he had to
get rejected he had to show up and
audience and say hold on we found an
abandoned now he’s coming and by the
time they left they said that band is
renowned nobody gave him a shot
nobody said let me take you in the
studio and put you in front of a green
screen it’s not a question of whether or
not it’s possible conquering is part of
your description it is in your nature
the will to overcome and produce was
designed to be a part of your genetic
makeup wake up wake up wake up you pay
the price for failure you pay the price
for a poor marriage you enjoy the price
of a good one you enjoy the price of
success you just look at the people
who’ve made it and the people who have
not made it I believe we’ve got to
change our vocabulary see ladies never I
don’t believe you pay the price I know
that you enjoy of the price
[Music]
we’re gonna close not by wishing you a
good day I’m gonna close by guaranteeing
you a good forever and I truly will see
you at the top for a moment consider the
things your mind has brought you
everything you have your work your
relationships with your family and
others your philosophy of life all come
view is resolved using your mind now
consider the estimate made by experts
you have probably been operating on less
than 10% of your mental capacities much
less man is using a very small fraction
of his capacity
[Music]
neurological research at the UCLA brain
Research Institute points to enormous
abilities latent in everyone by
suggesting and incredible hypothesis the
ultimate creative capacity of the human
brain may be for all practical purposes
they pointed out infinite
[Music]
man is a vast storehouse of data but we
have not learned how to program my
selves to utilize these data for problem
solving purposes man under average
condition to work in IPS only a small
part of this thinking equipment if he
were able to watch our brain to work at
only half inch capacity we could without
any difficulty whatever we learn 40
languages it the reason that people
don’t do stuff one is it’s hard and two
is it’s risky
[Music]
I think history belongs to the doers
and I think you should take a risk
[Music]
risk actually looks like is not doing
something that you will then spend the
rest of your life regretting
[Music]
I think most people give up on things
wait zero so the mistake that most
people make is they try something it
does not immediately work
living successfully getting the things
we want from life is a matter of solving
the problems which stand between where
we now are and the point we wish to
reach
[Music]
be the person that does more for others
no one is without problems they’re a
part of living
life will just be any one thing you want
out of it really is what it is and so
the way to do that is every day work
harder than yourself anything else
[Music]
because if you become more intelligent
more valuable more skilled you can add
more value to other people
yeah I think if you don’t actually
believe what you’re doing is really
important if you don’t derive
satisfaction from what you’re doing then
you will not be able to sustain all of
the bad things that happen an incredibly
long period of time that the bad things
happen over
[Music]
and so the only motivation that I have
seen work for people over a long period
of time is enjoyment and what they’re
doing and an intense belief that it
matters
it’s totally cool when people start off
saying well I want to make money or I
want to be famous I think a lot of
people start that way and they don’t
like to admit it but pretty quickly or
reefs in the first few years
I think a lot of people find a
deeper mission for why they do what they
do and that that drives them in for the
rest of the time they work
[Music]
so the point is is you don’t have to
wait in line you don’t have to do it the
way everybody else has done it you can
do it your way you can break the rules
it is the generally accepted theoretical
view of man’s mental potentialities now
how can we tap this gigantic potential
well it’s a big and very complex problem
with many ramifications but as Herbert
Otto points out it is clear that persons
who live close to their capacity who
continue to activate their potential
have a pronounced sense of well-being
and considerable energy they see
themselves as leading purposeful and
creative lives but believe me when I say
that your mind can be compared to an
undiscovered goldmine
look at it this way your goal is in the
future your problem is to bridge the gap
which exists between where you are now
and the goal you intend to reach this is
the problem to solve
successful people are not people without
problems
they’re simply people have learned to
solve their problems nor people telling
you your idea is bad they may be right
but the only way to know is to actually
build it out
and in most of the rest of the world the
default response when you tell someone
your idea is to say oh that’s not going
to work and this is really toxic for
startups because you have to believe in
yourself and and the good idea is
because they sound like that ideas are
so fragile and so killable that you have
to be really careful to insulate
yourself against this
we don’t do anything without an idea so
they’re beautiful gifts desiring an idea
is like a bait on a hook you can pull
them in and if you catch an idea that
you love that’s a beautiful beautiful
day and you write that idea down so you
won’t forget it and that idea that you
caught might just be a fragment of the
whole whatever it is you’re working on
but now you have even more be thinking
about that small fragment that little
fish will bring in more and they’ll come
in in the hook on and more and more come
in and pretty soon you might have a
script
[Music]
or a chair or a painting or an idea for
a painting
more often than not small fragments
[Music]
I like to think of it as in the other
wing the puzzle is all together but they
keep slipping in if one piece at a time
after seven weeks they say you know what
I tried this thing it’s just not meant
to be and I have too many other projects
so they immediately give up being um
young and unknown and poor that is
actually a great gift in terms of the
amount of risk you can take that’s a
beautiful thing to think about
like a lot of people ask me like I was
where you were once can’t you help me
and I was like well the difference was
when I was where you were never asked
anybody for help I just did it myself so
it’s always better if you can do
yourself you feel better at the end of
the day these things are really hard
they take a very long time there are a
lot of critics that a lot of people who
say this thing sucks it’s gonna fail
it’s really stupid
[Music]
most of the founders that I has been a
lot of time with that have gone on to be
super successful spent a very long time
on their idea when a lot of other people
would have given up there’s there’s
always a sense that people have that the
art it’s really hard to come with
answers all the answers have already
been discovered in one way or another
and I think that’s not the case and I I
sort of um I sort of divide things up
into conventions which are things
everybody knows to be true the other
extreme there are mysteries things that
nobody can figure out and in between are
these things that I call secrets which
are things that you could figure out
they’re hard but if you really work at
it you could you could figure something
out there are many secrets left to be
discovered I actually think that this is
a somewhat non-conventional view is that
most secrets have been discovered and
that there’s nothing new to find and so
I think there are a lot of fields where
new things can be found
we’re often discouraged by sort of a
version of globalization we think
they’re you know seven billion other
people in the world and there will
always be someone who will have already
thought of it and if no one will have
thought of it before us it must be
almost impossibly hard and so it ends up
being this sort of self-fulfilling thing
where we don’t even try and I do think
the only people who will discover
secrets are people who work at it
many of these great companies have
something like this at the core
[Music]
but let me show you how much time we
wasted worrying about the wrong problem
is a reliable estimate of the things
people worry about things that never
happened 40 percent things over and past
it can’t be changed by all the worry in
the world
thirty percent needless were is about
our health twelve percent petty
miscellaneous worries ten percent real
legitimate worries apron
[Music]
92% of the average person’s worries take
up valuable time cause painful strategy
but never anguish and absolutely
unnecessary and of the real legitimate
worries there are two times they’re the
problems we can solve and they’re the
problems beyond our ability to pressure
myself but most my real problems usually
fall into the fridge groups the ones we
can solve if we learn how the only thing
in the world that can take you to your
goals in life is your mind it’s
effective use and following through on
the good ideas it surprised you each of
us has a tendency to underestimate is
our own abilities we should realize that
we have people in ourselves a reservoir
of great ability even genius
they’re still as a frontier left and the
frontier is not infinitely far away
but there are many places where you can
still get to the frontier
there are many directions you can go
where the frontier is closed and where
there’s a lot left to be loved to be
discovered now I’m going to assume
you’ve decided upon a goal your problem
is how do I achieve it your goal may be
a promotion greater income a beautiful
home it makes a little difference what
your goal happens to be but you have
your goal and you know that you will
become and you will achieve what you
think about that is if you stay with it
you will reach your goal but how well
it’s right here that your mind comes
into play what is your mind no one knows
for sure perhaps the best way to
describe it is to quote pulitzer
prize-winning playwright Archibald
MacLeish the only thing about a man that
is a man is his mind everything else you
can find in a pig or a horse the human
mind is the one thing that separates us
from the rest of the creatures on earth
in order to reflect just a moment on the
human mind consider what it’s
accomplished human knowledge is advanced
war in the past 50 years and in all the
preceding ten thousand years of human
civilization we’re entering an entirely
new age of man to the age of the mind
and you own one free and clear
[Music]
pick one hour a day on which you can
fairly regularly count and during this
hour every day take a completely blank
sheet of paper at the top of the page
write your present primary goal clearly
simply then since our future depends
upon the way in which we handle our work
write down as many ideas as you can for
improving that would you now do face it
with faith and Bend all the great powers
of your mind toward solid to believe me
solve it you will
[Music]
it’s like spending five hours a week
digging in a solid vein of pure gold
because your mind is all about that much
warm
to everything you now have is a result
of using say five to ten percent of your
mental abilities you can imagine what
life will be like if you can increase
this figure to 20 percent or more
successful people are not people without
problems they’re simply people going to
solve their problem just one great idea
can completely revolutionize your work
and as a result your life
just one great idea can completely
revolutionize your work and as a result
your life
he said what you see in the light
is exactly what people people are in the
dark about there’s two sides of pain
that I don’t think a lot of people
really understand right there’s there’s
one side of pain that’s the suffering
and the discomfort side of pain
because that hurts you remember what
that felt like
but being there’s another side of pain
that’s called effort
it’s called glory
it’s called if you can find a way to
push to pain there’s something great on
the other side
[Music]
and and if you never tap into it it’s
because the first time you filled in you
back home first time you feel ah that
burn the first time you still that it’s
too much and we rationalize what
ourselves so will we automatically stop
and as human beings you know failure is
not a bad thing you know ask yourself
what’s the opportunity from the failure
and getting in the game because when you
get to the last hour if your last day it
will not be the failures you regret
it’ll be all the risks you didn’t pay
[Music]
a bunch of us give up so much life so
quickly but suppose I told you the
greatest pain of my life is the reason
I’m standing
[Music]
cannot get to the mountaintop without
taking a few missteps
[Music]
the greatest pain of my fucking
is the reason I’m standing here today
come on I feel I remember then on the
ground I said Lou ain’t nobody out here
gonna help me get up what makes you get
up when you fall down
what makes your mentality change if
there’s a great situation or there’s a
bad situation how do you dictate that
based on the level of pain
[Music]
Haitham oat milk
I think my mother were packing up
that many people got control over what I
do from this point forward going forward
that many people can tell me
[Music]
I believe that’s the single most
important element that separates the
quality of people’s lives it’s not just
to go to have hunger but to sustain it
hunger means that you want more you want
more of yourself you want to make a
bigger difference
the one thing they all have come and I
think is the hungry
most people start out with hunger and
early stage life and they lose it but
the people who come to me are hungry
either because some things happen I
think everybody is born with hunger
actors there’s a desire to grow to
expand to learn and then disappointment
sets in early in life for those people
and then we look to blame something
outside of ourselves and there are many
events in our life that can affect us
all we’ve all had pain and challenges
if you can find within yourself the part
of you that wants to constantly give
something more to yourself if you can’t
find a mission larger than yourself then
you’re more pulled to do something than
try to push yourself
[Music]
didn’t have enough stress and I sat
there for 30 minutes
and so I made up in my mind stop crying
just grab the ball
see sometimes we think the pain is what
controls us is what’s actually our
subconscious mind
that’s what dictates most of our lives
[Music]
[Music]
that if you can find a way to push
through but if you could find a way
to not make it about you
learn learn to appreciate
the occasional storms they’re coming in
life just learn to appreciate a small
deal the occasional storms that come
every day
and then that’s the ingredient
pain is a repetition of the psychic
until you learn how to figure it out
until you learn how to tap it on the tap
it on the back and say I know you there
but I’m built to deal with you
I don’t want nobody to leave here today
and not understand why we must find a
way to push to pain to understand this
on the other side of that is glory
[Music]
I realized that I turn my greatest pain
into my greatest achievement
[Applause]
[Music]
you
a lot of kids don’t until it’s too late
mm-hmm the one thing I watched the most
in my career was wasted talent to where
it’s almost scary that people will throw
away opportunities like that
see if you’re playing it safe you’re not
gonna win if you’re playing it safe it’s
by trying things that you figure out how
far you can go you’ve got to get outside
the box
about there’s two sides of pain that I
don’t think a lot of people really
understand Frank there’s there’s one
side of pain that’s the suffering and
the discomforts out of pain
you remember what that felt like
but being this another sign of pain
it’s called effort it’s called glory
[Music]
it’s called if you can find a way to
push through pain there’s something
great on the other side
didn’t have another smell and I sat down
minutes and I made up in my mind stop
crying
pretending that we’re satisfied where we
are pretending that everything is okay
pretending that that we don’t have any
special goals or ambitions or desires
when really deep down inside we do
really want more people tell you oh yeah
one day I want to have a restaurant see
they’re pretending they want to go into
business for themselves
how can you tell less watch their
actions watch what they’re doing the
proof is in the pudding so if you want
to do something if you’ve thought about
something you want to do take it here or
decide that you’re going to start
looking at it start doing research on it
start tackling it start becoming
involved in whatever and wherever it
might lead you to begin to explore the
possibilities in that particular thing
that you’re seeking
[Music]
decide that you’re gonna face it that
whatever shortcomings you have that
you’re going to step in yourself there
whatever training is required that
you’re going to go get that training but
you’re gonna get started right now
[Music]
most people go through life quietly and
safely tiptoe in turn early grave
[Music]
you’ve got to live what’s in you life is
just too sharp and unpredictable see
whatever you decide to do look at it and
find out what is it that I have that I
could bring to the table
no one’s going to produce your product
no one’s going to write your book no
one’s gonna open your Academy that’s
your idea
[Music]
people died age 21
[Music]
and don’t get bear to tell their 65 if
you die today
what idea is what dreams what abilities
what talents what gifts
[Music]
it is not the things we do in life that
we regret on our deathbed it is the
things we do not
for the reaper will come for all of us
[Music]
the question is what do we do between
the time were born and the time he shows
up
[Music]
we don’t beat the reaper by living
longer we beat the reaper by living well
and living fully
[Music]
[Music]
when you want to change it’s not easy if
it were in fact easy everybody to do it
but if you’re serious you’ll go all out
yes I’m going to turn this situation
around I’m not going to sit back and
moan and cry over what happened and what
went wrong and who did what I’m going to
do something about this situation
[Music]
you are ready and able to do beautiful
things in this world and after you walk
through those doors today you will only
ever have two choices love or fear
choose love and don’t ever let fear turn
you against your playful heart
[Music]
[Music]
dedication dedication hard work one
their army one-man army the work before
gets me I’m still come on tough
work hard be kind and amazing things
will happen
[Music]
relax and dream up a good life
[Music]
and you will need to find your passion
[Music]
so your passion must come from the
things that fuel you from the inside and
honors and awards are nice things but
only to the extent that they regard the
real respect from your peers and to be
thought well of by other people that you
think even more highly of is a
tremendous honor that I’ve been granted
[Music]
[Music]
find your passion and in my experience
no matter what you do at work what you
do in official settings that passion
will be grounded in people
[Music]
[Music]
and it will be pound grounded in the
relationships you have with people and
what they think of you when your time
comes because everything you gain in
life will rot and fall apart and all
that would be left of you is what was in
your heart and if nothing else I hope
that all of you can find that kind of
passion and that kind of love in your
life
I was tall commitment is staying true to
what you said you would do long after
the move that you said it in his life
because we say things when the mood is
right right
but when the environment in the mood
changes we back off of it
get yourself together
transcend your suffering see if you can
be some kind of hero make the suffering
in the world less well that’s the way
forward I may be crazy I don’t know but
I just believed my five-year-old son of
my six-year-old daughter he deserved the
best version I may be crazy I don’t know
but I just believed my wife that I’ve
been with every since we’re in the fifth
grade she deserves the best version of
me I may be crazy I don’t know but my
three little sisters I just believed
they deserved the best version of their
big brother I may be crazy I don’t know
but the people I’m a service chief on
his face of this clinic they deserved
the best version of me I’m not gonna
give them any less
[Music]
are you dead
and obviously you didn’t fucking die
when the doc slapped him
so including last night that’s three
fucking damaged incidents that didn’t
kill you pain the damage donor new world
or despair or fucking Beaton’s
the world ends when you’re dead
until then he got more punishment in
Stuart standard like a man but give some
bad
[Music]
if you’re gonna try go all the way this
could mean losing girlfriends wives
relatives jobs maybe your mind go all
the way
pick up your damn suffering and bear it
and try to be a good person so you don’t
make it worse well that’s a truth you
know I read a lot about the terrible
things that people have done to each
other you just cannot even imagine it
it’s so awful so you don’t want to be
someone like that no do you have a
reason to be yes you have a lots of
reasons to be god there’s reasons to be
resentful about your existence everyone
you know is gonna die
you know you – there’s gonna be a fair
bit of pain along the way and lots of
it’s gonna be unfair it’s like yeah no
wonder you’re resentful
it’s like act it out and see what
happens you make everything you’re
complaining about infinitely worse
[Music]
there’s this idea that hell is a
bottomless pit and that’s because no
matter how bad is some stupid son of a
bitch like you could figure out a way to
make it a lot worse
[Music]
life is suffering yes well who wants to
admit that well just think about it well
so what do you do in the face of that
suffering try to reduce it start with
yourself what good are you get yourself
together for Christ’s sake so that when
your father dies you’re not whining away
in a corner and you can help plan the
funeral and you can stand up solidly so
that people can rely on you that’s
better
don’t be a damn victim of course you’re
a victim Jesus obviously put yourself
together and then maybe if you put
yourself together you know how to do
that you know what’s wrong with you if
you’ll admit it you know there’s a few
things you could like polish up a little
bit that you might even be able to
manage in your insufficient present
condition and so you might shine
yourself up a little bit and then your
eyes will be a little more open then you
can shine yourself up a little bit more
and then maybe you could bring your
family together instead of having them
be the hateful spiteful neurotic
infighting batch that you’re due to
spend Christmas with so then you fix
yourself up a little bit kind of humbly
because you know God you’re a
fixer-upper if there ever was one and
then you got to figure out well can you
figure out how to make peace with your
idiot brother and probably not because
he’s just as dumb as you so the how the
hell are you gonna manage that
[Music]
[Music]
you’re a little clued in then at least a
bit because you’ve done something
difficult that’s actually difficult
you’re the wiser and so then maybe you
could put a pen to do finger out beyond
the family and try to change some little
thing without wrecking it things are
complicated and to fix things is really
hard
[Music]
it’s like how do you overcome the
suffering of the of life how do you
overcome the suffering of life is be a
better person that’s how you do it well
that’s hard it takes responsibility you
want to have meaningful life everything
you do matters that’s the definition of
a meaningful life but everything you do
matters it’s gonna have to carry that
with you
[Music]
you’re stuck in meaninglessness but you
don’t have any responsibilities which
one do you want
[Music]
ask yourself which one are you pursuing
and you’ll find very rapidly that it
isn’t the majority of your soul that’s
pursuing the whole meaning thing because
but look what you have to do to do that
you have to put yourself together in the
face of that well that’s hard Christ
it’s amazing people can even do it I’m
stunned every day when I go outside and
it isn’t a riot I knew this guy he’d
been in a motorcycle accident and it
really ruined him and he was like a
linesman you know working on the power
and he was working with someone who had
Parkinson’s disease and they had
complementary inadequacies and so two of
them could do the job of one person and
so they’re out there fixing power lines
in the freezing cold despite the fact
that one was 3/4 wrecked with a
motorcycle accident the other one has
Parkinson’s it’s like that’s how our
civilization works it’s like there’s all
these ruined people out there they’ve
got problems like you can’t believe off
they go to work and do things they don’t
even like it’s a miracle it’s a miracle
and we’re so ungrateful
[Music]
you know they don’t know that they’re
surrounded by it just a bloody miracle
to miracle in all this stuff works
[Music]
[Music]
it’s an old old old old idea it’s far
older than Christianity it’s old it’s
the oldest story of mankind get yourself
together
transcend your suffering see if you can
be some kind of hero make the suffering
in the world less well that’s the way
forward as far as I can tell if there is
any way forward
[Music]
if people that come across our past
whether we’re doing business with them
whether we’re talking to him about any
aspect of life I know they’re coming
across our path for a reason and I’m
gonna try my best to leave them a little
bit different the only reason I kept
pressing forward the only reason I
didn’t stop was because everybody that I
met and everybody I came across I knew
they were looking at my perspective
about life and if I can keep pressing
forward they may encounter something
that they may face maybe want to stop
and the first person that will pop up in
their mind man if impress for when it
ain’t kept going surely I can do
well I wish I could look you in your own
eyes dead center and say you can do it
because you can believe in you because
you’re unique they’ve been over ten
million people’s to live on the face of
this earth there’s never been another
you believe in your fellow human being
believe in what you’re doing the company
you represent if you do not think you
deserve success if you do not think you
deserve a bigger home to be a million
dollar producer to have an outstanding
mate our beautiful well-disciplined
children who are productive if you don’t
think you deserve them then you’ll do
things that will keep you from getting
them the greatest message I could ever
give to you is that one simple thing yes
you can grow I said with all of my heart
I know in my mind that man was designed
for accomplishment that he’s engineered
for success that he is endowed with the
seeds of greatness you can start from
where you are with what you’ve got and
so long as you build on a moral
foundation I believe you can get
anything you really want you’ll just
help enough other people get what they
I started writing this book and I kind
of got excited about it I put in there
some words you can go where you want to
go you can do what you want to do you
can be like you want to be man I wrote
those words and I said now Ziggler
that’s pretty good when I wrote this
book I was convinced it would sell I
sent it to three publishers they were
convinced it would not sell they wrote
me back said we don’t think it’ll sell
now when it got to the fourth printing
their own begins and hey you know we
think that thing is gonna sell but at
first they said no I believed that it
would I believed also ladies and
gentleman that it would sell well I was
enthusiastic about I did a lot of work
on it
so I decided that’s gonna go ahead and
print the book myself and most authors
who print their own book they’re
generally print a thousand copies maybe
2,000 and rare cases 5,000 but I believe
the next point about a goal is
tremendously important I believe you’ve
got to have commitment now made that
commitment I ordered 25,000 copies for
that initial printing
I tell the story because it’s a story of
goals of big goals of lifetime goals of
monthly goals weekly goals hourly goals
even ladies and gentlemen I’d made a
commitment you gotta have those
long-range goals and the rule is a
simple one you go as far as you can see
and when you get there you’ll always be
able to see further people today
complain of lack of time it’s not lack
of time that’s the problem it’s the lack
of direction are you wandering
generality or are you a meaningful
specific tell me the truth now Zig how
did you feel about getting up in the
morning and going out there and doing
that running how’d you feel about it I’m
gonna tell you the truth I hated it man
that alarm clock could sound off you
know and I’d lay there for a minute not
thinking myself Ziegler what’s a 46 year
old fat boy like you’re doing getting up
running all over the neighborhood your
buddies are sound asleep what are you
trying to prove
well I didn’t want to look like me no
way so I’d get out of bed but just cause
I was running that didn’t mean I had to
like it I ran in the snow of Winnipeg
Canada I ran in the sands of Acapulco
literally I ran in the orange groves of
Florida I’ve run in the rain right here
in Minneapolis and then one day ladies
and gentleman I was running in Portland
Oregon beautiful day
never forget it about 78 degrees I was
on Portland State University campus it
was about 12:30 or 1:00 o’clock I was
scheduled to speak I believe at 4
o’clock I was out running and as I was
running on that campus I looked around
some of the kids really no blankets
reading some were studying some were
courting some were just relaxing here
comes old Ziggler run and bottom you
know sweat running down my back sweat
running down my legs you know and for
the first time that day it don’t know me
that I was not paying a price for the
first time that day late is an element
don’t owe me that I was having the time
of my life it dawned on me that I was
enjoying every single step that I was
taking
I’m stronger than I was a quarter of a
century ago I can do things that I could
not have dreamed of doing just a few
years ago I contend that you do not pay
the price for good help you thoroughly
enjoy the price
[Music]
let’s look at number one let’s sell you
on the idea of having goals are they
important at Yale University in 1953
they did a study of the graduating
seniors they discovered that of the
graduating seniors only 3% of them had
definite predetermined written down
goals 20 years later they did another
survey of those seniors who had
graduated they discovered that the 3%
who had committed their goals to paper
had accomplished more than the 97% who
had not written them down what about you
personally if you got your goals laid
out are you a meaningful specific or are
you a wandering generality how could a
man hit a target he could not see that’s
a pretty good question here’s another
one how can you hit a target you do not
have have you got one
are you a wandering generality or are
you a meaningful specific are you going
to work tomorrow because that’s what you
did yesterday if that’s the reason
you’re going tomorrow you won’t be as
good tomorrow as you are yesterday
because you’re two days older and no
closer to the goal you do not have
he was designed for accomplish but he’s
engineered for success he’s endowed with
the seeds of greatness and the greatest
danger we as human beings have is when
we do not do anything you have to join
Toastmasters you had to join the
National Speakers Association he had to
get rejected he had to show up and
audience and say hold on we found an
abandoned now he’s coming and by the
time they left they said that band is
renowned nobody gave him a shot
nobody said let me take you in the
studio and put you in front of a green
screen it’s not a question of whether or
not it’s possible conquering is part of
your description it is in your nature
the will to overcome and produce was
designed to be a part of your genetic
makeup wake up wake up wake up you pay
the price for failure you pay the price
for a poor marriage you enjoy the price
of a good one you enjoy the price of
success you just look at the people
who’ve made it and the people who have
not made it I believe we’ve got to
change our vocabulary see ladies never I
don’t believe you pay the price I know
that you enjoy of the price
[Music]
we’re gonna close not by wishing you a
good day I’m gonna close by guaranteeing
you a good forever and I truly will see
you at the top for a moment consider the
things your mind has brought you
everything you have your work your
relationships with your family and
others your philosophy of life all come
view is resolved using your mind now
consider the estimate made by experts
you have probably been operating on less
than 10% of your mental capacities much
less man is using a very small fraction
of his capacity
[Music]
neurological research at the UCLA brain
Research Institute points to enormous
abilities latent in everyone by
suggesting and incredible hypothesis the
ultimate creative capacity of the human
brain may be for all practical purposes
they pointed out infinite
[Music]
man is a vast storehouse of data but we
have not learned how to program my
selves to utilize these data for problem
solving purposes man under average
condition to work in IPS only a small
part of this thinking equipment if he
were able to watch our brain to work at
only half inch capacity we could without
any difficulty whatever we learn 40
languages it the reason that people
don’t do stuff one is it’s hard and two
is it’s risky
[Music]
I think history belongs to the doers
and I think you should take a risk
[Music]
risk actually looks like is not doing
something that you will then spend the
rest of your life regretting
[Music]
I think most people give up on things
wait zero so the mistake that most
people make is they try something it
does not immediately work
living successfully getting the things
we want from life is a matter of solving
the problems which stand between where
we now are and the point we wish to
reach
[Music]
be the person that does more for others
no one is without problems they’re a
part of living
life will just be any one thing you want
out of it really is what it is and so
the way to do that is every day work
harder than yourself anything else
[Music]
because if you become more intelligent
more valuable more skilled you can add
more value to other people
yeah I think if you don’t actually
believe what you’re doing is really
important if you don’t derive
satisfaction from what you’re doing then
you will not be able to sustain all of
the bad things that happen an incredibly
long period of time that the bad things
happen over
[Music]
and so the only motivation that I have
seen work for people over a long period
of time is enjoyment and what they’re
doing and an intense belief that it
matters
it’s totally cool when people start off
saying well I want to make money or I
want to be famous I think a lot of
people start that way and they don’t
like to admit it but pretty quickly or
reefs in the first few years
I think a lot of people find a
deeper mission for why they do what they
do and that that drives them in for the
rest of the time they work
[Music]
so the point is is you don’t have to
wait in line you don’t have to do it the
way everybody else has done it you can
do it your way you can break the rules
it is the generally accepted theoretical
view of man’s mental potentialities now
how can we tap this gigantic potential
well it’s a big and very complex problem
with many ramifications but as Herbert
Otto points out it is clear that persons
who live close to their capacity who
continue to activate their potential
have a pronounced sense of well-being
and considerable energy they see
themselves as leading purposeful and
creative lives but believe me when I say
that your mind can be compared to an
undiscovered goldmine
look at it this way your goal is in the
future your problem is to bridge the gap
which exists between where you are now
and the goal you intend to reach this is
the problem to solve
successful people are not people without
problems
they’re simply people have learned to
solve their problems nor people telling
you your idea is bad they may be right
but the only way to know is to actually
build it out
and in most of the rest of the world the
default response when you tell someone
your idea is to say oh that’s not going
to work and this is really toxic for
startups because you have to believe in
yourself and and the good idea is
because they sound like that ideas are
so fragile and so killable that you have
to be really careful to insulate
yourself against this
we don’t do anything without an idea so
they’re beautiful gifts desiring an idea
is like a bait on a hook you can pull
them in and if you catch an idea that
you love that’s a beautiful beautiful
day and you write that idea down so you
won’t forget it and that idea that you
caught might just be a fragment of the
whole whatever it is you’re working on
but now you have even more be thinking
about that small fragment that little
fish will bring in more and they’ll come
in in the hook on and more and more come
in and pretty soon you might have a
script
[Music]
or a chair or a painting or an idea for
a painting
more often than not small fragments
[Music]
I like to think of it as in the other
wing the puzzle is all together but they
keep slipping in if one piece at a time
after seven weeks they say you know what
I tried this thing it’s just not meant
to be and I have too many other projects
so they immediately give up being um
young and unknown and poor that is
actually a great gift in terms of the
amount of risk you can take that’s a
beautiful thing to think about
like a lot of people ask me like I was
where you were once can’t you help me
and I was like well the difference was
when I was where you were never asked
anybody for help I just did it myself so
it’s always better if you can do
yourself you feel better at the end of
the day these things are really hard
they take a very long time there are a
lot of critics that a lot of people who
say this thing sucks it’s gonna fail
it’s really stupid
[Music]
most of the founders that I has been a
lot of time with that have gone on to be
super successful spent a very long time
on their idea when a lot of other people
would have given up there’s there’s
always a sense that people have that the
art it’s really hard to come with
answers all the answers have already
been discovered in one way or another
and I think that’s not the case and I I
sort of um I sort of divide things up
into conventions which are things
everybody knows to be true the other
extreme there are mysteries things that
nobody can figure out and in between are
these things that I call secrets which
are things that you could figure out
they’re hard but if you really work at
it you could you could figure something
out there are many secrets left to be
discovered I actually think that this is
a somewhat non-conventional view is that
most secrets have been discovered and
that there’s nothing new to find and so
I think there are a lot of fields where
new things can be found
we’re often discouraged by sort of a
version of globalization we think
they’re you know seven billion other
people in the world and there will
always be someone who will have already
thought of it and if no one will have
thought of it before us it must be
almost impossibly hard and so it ends up
being this sort of self-fulfilling thing
where we don’t even try and I do think
the only people who will discover
secrets are people who work at it
many of these great companies have
something like this at the core
[Music]
but let me show you how much time we
wasted worrying about the wrong problem
is a reliable estimate of the things
people worry about things that never
happened 40 percent things over and past
it can’t be changed by all the worry in
the world
thirty percent needless were is about
our health twelve percent petty
miscellaneous worries ten percent real
legitimate worries apron
[Music]
92% of the average person’s worries take
up valuable time cause painful strategy
but never anguish and absolutely
unnecessary and of the real legitimate
worries there are two times they’re the
problems we can solve and they’re the
problems beyond our ability to pressure
myself but most my real problems usually
fall into the fridge groups the ones we
can solve if we learn how the only thing
in the world that can take you to your
goals in life is your mind it’s
effective use and following through on
the good ideas it surprised you each of
us has a tendency to underestimate is
our own abilities we should realize that
we have people in ourselves a reservoir
of great ability even genius
they’re still as a frontier left and the
frontier is not infinitely far away
but there are many places where you can
still get to the frontier
there are many directions you can go
where the frontier is closed and where
there’s a lot left to be loved to be
discovered now I’m going to assume
you’ve decided upon a goal your problem
is how do I achieve it your goal may be
a promotion greater income a beautiful
home it makes a little difference what
your goal happens to be but you have
your goal and you know that you will
become and you will achieve what you
think about that is if you stay with it
you will reach your goal but how well
it’s right here that your mind comes
into play what is your mind no one knows
for sure perhaps the best way to
describe it is to quote pulitzer
prize-winning playwright Archibald
MacLeish the only thing about a man that
is a man is his mind everything else you
can find in a pig or a horse the human
mind is the one thing that separates us
from the rest of the creatures on earth
in order to reflect just a moment on the
human mind consider what it’s
accomplished human knowledge is advanced
war in the past 50 years and in all the
preceding ten thousand years of human
civilization we’re entering an entirely
new age of man to the age of the mind
and you own one free and clear
[Music]
pick one hour a day on which you can
fairly regularly count and during this
hour every day take a completely blank
sheet of paper at the top of the page
write your present primary goal clearly
simply then since our future depends
upon the way in which we handle our work
write down as many ideas as you can for
improving that would you now do face it
with faith and Bend all the great powers
of your mind toward solid to believe me
solve it you will
[Music]
it’s like spending five hours a week
digging in a solid vein of pure gold
because your mind is all about that much
warm
to everything you now have is a result
of using say five to ten percent of your
mental abilities you can imagine what
life will be like if you can increase
this figure to 20 percent or more
successful people are not people without
problems they’re simply people going to
solve their problem just one great idea
can completely revolutionize your work
and as a result your life
just one great idea can completely
revolutionize your work and as a result
your life
he said what you see in the light
is exactly what people people are in the
dark about there’s two sides of pain
that I don’t think a lot of people
really understand right there’s there’s
one side of pain that’s the suffering
and the discomfort side of pain
because that hurts you remember what
that felt like
but being there’s another side of pain
that’s called effort
it’s called glory
it’s called if you can find a way to
push to pain there’s something great on
the other side
[Music]
and and if you never tap into it it’s
because the first time you filled in you
back home first time you feel ah that
burn the first time you still that it’s
too much and we rationalize what
ourselves so will we automatically stop
and as human beings you know failure is
not a bad thing you know ask yourself
what’s the opportunity from the failure
and getting in the game because when you
get to the last hour if your last day it
will not be the failures you regret
it’ll be all the risks you didn’t pay
[Music]
a bunch of us give up so much life so
quickly but suppose I told you the
greatest pain of my life is the reason
I’m standing
[Music]
cannot get to the mountaintop without
taking a few missteps
[Music]
the greatest pain of my fucking
is the reason I’m standing here today
come on I feel I remember then on the
ground I said Lou ain’t nobody out here
gonna help me get up what makes you get
up when you fall down
what makes your mentality change if
there’s a great situation or there’s a
bad situation how do you dictate that
based on the level of pain
[Music]
Haitham oat milk
I think my mother were packing up
that many people got control over what I
do from this point forward going forward
that many people can tell me
[Music]
I believe that’s the single most
important element that separates the
quality of people’s lives it’s not just
to go to have hunger but to sustain it
hunger means that you want more you want
more of yourself you want to make a
bigger difference
the one thing they all have come and I
think is the hungry
most people start out with hunger and
early stage life and they lose it but
the people who come to me are hungry
either because some things happen I
think everybody is born with hunger
actors there’s a desire to grow to
expand to learn and then disappointment
sets in early in life for those people
and then we look to blame something
outside of ourselves and there are many
events in our life that can affect us
all we’ve all had pain and challenges
if you can find within yourself the part
of you that wants to constantly give
something more to yourself if you can’t
find a mission larger than yourself then
you’re more pulled to do something than
try to push yourself
[Music]
didn’t have enough stress and I sat
there for 30 minutes
and so I made up in my mind stop crying
just grab the ball
see sometimes we think the pain is what
controls us is what’s actually our
subconscious mind
that’s what dictates most of our lives
[Music]
[Music]
that if you can find a way to push
through but if you could find a way
to not make it about you
learn learn to appreciate
the occasional storms they’re coming in
life just learn to appreciate a small
deal the occasional storms that come
every day
and then that’s the ingredient
pain is a repetition of the psychic
until you learn how to figure it out
until you learn how to tap it on the tap
it on the back and say I know you there
but I’m built to deal with you
I don’t want nobody to leave here today
and not understand why we must find a
way to push to pain to understand this
on the other side of that is glory
[Music]
I realized that I turn my greatest pain
into my greatest achievement
[Applause]
[Music]
you
a lot of kids don’t until it’s too late
mm-hmm the one thing I watched the most
in my career was wasted talent to where
it’s almost scary that people will throw
away opportunities like that
see if you’re playing it safe you’re not
gonna win if you’re playing it safe it’s
by trying things that you figure out how
far you can go you’ve got to get outside
the box
about there’s two sides of pain that I
don’t think a lot of people really
understand Frank there’s there’s one
side of pain that’s the suffering and
the discomforts out of pain
you remember what that felt like
but being this another sign of pain
it’s called effort it’s called glory
[Music]
it’s called if you can find a way to
push through pain there’s something
great on the other side
didn’t have another smell and I sat down
minutes and I made up in my mind stop
crying
pretending that we’re satisfied where we
are pretending that everything is okay
pretending that that we don’t have any
special goals or ambitions or desires
when really deep down inside we do
really want more people tell you oh yeah
one day I want to have a restaurant see
they’re pretending they want to go into
business for themselves
how can you tell less watch their
actions watch what they’re doing the
proof is in the pudding so if you want
to do something if you’ve thought about
something you want to do take it here or
decide that you’re going to start
looking at it start doing research on it
start tackling it start becoming
involved in whatever and wherever it
might lead you to begin to explore the
possibilities in that particular thing
that you’re seeking
[Music]
decide that you’re gonna face it that
whatever shortcomings you have that
you’re going to step in yourself there
whatever training is required that
you’re going to go get that training but
you’re gonna get started right now
[Music]
most people go through life quietly and
safely tiptoe in turn early grave
[Music]
you’ve got to live what’s in you life is
just too sharp and unpredictable see
whatever you decide to do look at it and
find out what is it that I have that I
could bring to the table
no one’s going to produce your product
no one’s going to write your book no
one’s gonna open your Academy that’s
your idea
[Music]
people died age 21
[Music]
and don’t get bear to tell their 65 if
you die today
what idea is what dreams what abilities
what talents what gifts
[Music]
it is not the things we do in life that
we regret on our deathbed it is the
things we do not
for the reaper will come for all of us
[Music]
the question is what do we do between
the time were born and the time he shows
up
[Music]
we don’t beat the reaper by living
longer we beat the reaper by living well
and living fully
[Music]
[Music]
when you want to change it’s not easy if
it were in fact easy everybody to do it
but if you’re serious you’ll go all out
yes I’m going to turn this situation
around I’m not going to sit back and
moan and cry over what happened and what
went wrong and who did what I’m going to
do something about this situation
[Music]
you are ready and able to do beautiful
things in this world and after you walk
through those doors today you will only
ever have two choices love or fear
choose love and don’t ever let fear turn
you against your playful heart
[Music]
[Music]
dedication dedication hard work one
their army one-man army the work before
gets me I’m still come on tough
work hard be kind and amazing things
will happen
[Music]
relax and dream up a good life
[Music]
and you will need to find your passion
[Music]
so your passion must come from the
things that fuel you from the inside and
honors and awards are nice things but
only to the extent that they regard the
real respect from your peers and to be
thought well of by other people that you
think even more highly of is a
tremendous honor that I’ve been granted
[Music]
[Music]
find your passion and in my experience
no matter what you do at work what you
do in official settings that passion
will be grounded in people
[Music]
[Music]
and it will be pound grounded in the
relationships you have with people and
what they think of you when your time
comes because everything you gain in
life will rot and fall apart and all
that would be left of you is what was in
your heart and if nothing else I hope
that all of you can find that kind of
passion and that kind of love in your
life
I was tall commitment is staying true to
what you said you would do long after
the move that you said it in his life
because we say things when the mood is
right right
but when the environment in the mood
changes we back off of it
get yourself together
transcend your suffering see if you can
be some kind of hero make the suffering
in the world less well that’s the way
forward I may be crazy I don’t know but
I just believed my five-year-old son of
my six-year-old daughter he deserved the
best version I may be crazy I don’t know
but I just believed my wife that I’ve
been with every since we’re in the fifth
grade she deserves the best version of
me I may be crazy I don’t know but my
three little sisters I just believed
they deserved the best version of their
big brother I may be crazy I don’t know
but the people I’m a service chief on
his face of this clinic they deserved
the best version of me I’m not gonna
give them any less
[Music]
are you dead
and obviously you didn’t fucking die
when the doc slapped him
so including last night that’s three
fucking damaged incidents that didn’t
kill you pain the damage donor new world
or despair or fucking Beaton’s
the world ends when you’re dead
until then he got more punishment in
Stuart standard like a man but give some
bad
[Music]
if you’re gonna try go all the way this
could mean losing girlfriends wives
relatives jobs maybe your mind go all
the way
pick up your damn suffering and bear it
and try to be a good person so you don’t
make it worse well that’s a truth you
know I read a lot about the terrible
things that people have done to each
other you just cannot even imagine it
it’s so awful so you don’t want to be
someone like that no do you have a
reason to be yes you have a lots of
reasons to be god there’s reasons to be
resentful about your existence everyone
you know is gonna die
you know you – there’s gonna be a fair
bit of pain along the way and lots of
it’s gonna be unfair it’s like yeah no
wonder you’re resentful
it’s like act it out and see what
happens you make everything you’re
complaining about infinitely worse
[Music]
there’s this idea that hell is a
bottomless pit and that’s because no
matter how bad is some stupid son of a
bitch like you could figure out a way to
make it a lot worse
[Music]
life is suffering yes well who wants to
admit that well just think about it well
so what do you do in the face of that
suffering try to reduce it start with
yourself what good are you get yourself
together for Christ’s sake so that when
your father dies you’re not whining away
in a corner and you can help plan the
funeral and you can stand up solidly so
that people can rely on you that’s
better
don’t be a damn victim of course you’re
a victim Jesus obviously put yourself
together and then maybe if you put
yourself together you know how to do
that you know what’s wrong with you if
you’ll admit it you know there’s a few
things you could like polish up a little
bit that you might even be able to
manage in your insufficient present
condition and so you might shine
yourself up a little bit and then your
eyes will be a little more open then you
can shine yourself up a little bit more
and then maybe you could bring your
family together instead of having them
be the hateful spiteful neurotic
infighting batch that you’re due to
spend Christmas with so then you fix
yourself up a little bit kind of humbly
because you know God you’re a
fixer-upper if there ever was one and
then you got to figure out well can you
figure out how to make peace with your
idiot brother and probably not because
he’s just as dumb as you so the how the
hell are you gonna manage that
[Music]
[Music]
you’re a little clued in then at least a
bit because you’ve done something
difficult that’s actually difficult
you’re the wiser and so then maybe you
could put a pen to do finger out beyond
the family and try to change some little
thing without wrecking it things are
complicated and to fix things is really
hard
[Music]
it’s like how do you overcome the
suffering of the of life how do you
overcome the suffering of life is be a
better person that’s how you do it well
that’s hard it takes responsibility you
want to have meaningful life everything
you do matters that’s the definition of
a meaningful life but everything you do
matters it’s gonna have to carry that
with you
[Music]
you’re stuck in meaninglessness but you
don’t have any responsibilities which
one do you want
[Music]
ask yourself which one are you pursuing
and you’ll find very rapidly that it
isn’t the majority of your soul that’s
pursuing the whole meaning thing because
but look what you have to do to do that
you have to put yourself together in the
face of that well that’s hard Christ
it’s amazing people can even do it I’m
stunned every day when I go outside and
it isn’t a riot I knew this guy he’d
been in a motorcycle accident and it
really ruined him and he was like a
linesman you know working on the power
and he was working with someone who had
Parkinson’s disease and they had
complementary inadequacies and so two of
them could do the job of one person and
so they’re out there fixing power lines
in the freezing cold despite the fact
that one was 3/4 wrecked with a
motorcycle accident the other one has
Parkinson’s it’s like that’s how our
civilization works it’s like there’s all
these ruined people out there they’ve
got problems like you can’t believe off
they go to work and do things they don’t
even like it’s a miracle it’s a miracle
and we’re so ungrateful
[Music]
you know they don’t know that they’re
surrounded by it just a bloody miracle
to miracle in all this stuff works
[Music]
[Music]
it’s an old old old old idea it’s far
older than Christianity it’s old it’s
the oldest story of mankind get yourself
together
transcend your suffering see if you can
be some kind of hero make the suffering
in the world less well that’s the way
forward as far as I can tell if there is
any way forward
[Music]
if people that come across our past
whether we’re doing business with them
whether we’re talking to him about any
aspect of life I know they’re coming
across our path for a reason and I’m
gonna try my best to leave them a little
bit different the only reason I kept
pressing forward the only reason I
didn’t stop was because everybody that I
met and everybody I came across I knew
they were looking at my perspective
about life and if I can keep pressing
forward they may encounter something
that they may face maybe want to stop
and the first person that will pop up in
their mind man if impress for when it
ain’t kept going surely I can do
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