you’ve got to master how to sell the
dream we don’t sell a job nobody wants a
job everybody’s got a job we sell a
dream we sell a pot at end of the
rainbow
we sell hope and opportunity to men and
women have just been crushed and her
disillusion and he’d given up and then
to we’re you know we’re Crusaders you’ve
got to master those two things you are
always talking to you about the little
things make a difference the difference
in winning and losing is this much folks
as far out as I can see now for the next
10 15 20 years
AO is is go always had this little
competitive edge over the competition
and it’s going to give you a chance to
win and so I’m worried that maybe you
can’t take winning I mean what it really
paid because I am a believer that
experience is the greatest teacher to
work in the world you want to learn how
to sail you just go I can you just keep
selling long enough you’re going to get
good at it you’re gonna die right as you
want to learn how to be a great
recruiter the best way to learn how to
be a great recruiter just go out then
try to recruit people but you just keep
recruiting just keep charging then
you’re going to learn to be a great
recruiter or you going to starve to
death or dying and it’s been so I’m a
believer that experiences the key to
greatness I’m a believer that all it
takes to become a superstar I’m finished
to become wealthy is a tremendous desire
a tremendous will to win a competitive
spirit where dadgummit you’re going to
man see yourself success if you’re not
going to settle but being average Norden
edge and all those things will fall in
place in business
I want to wind up now talking to you
about what I think is the number one
play in America today
the number one thing folks is keeping
most men and women down the number one
reason most men and women don’t have a
chance to win I want to talk to you this
morning about the power of believing let
me give an example of why
most people don’t have a chance
folks I believe now if I got you back in
the room back there after this thing was
over and I said I guarantee you now if
you’ll come to work at AOL Williams and
you will give us everything you got I
mean you a bus joke but you will compete
like you can’t believe you won’t quit
I’ll give you living for two years
whatever it takes for you to live on you
know $800 a month $1,700 a month well
whatever it takes I’ll sign a contract
with you right now for two years you can
make a living and then at the end of two
years our guarantee you will make you an
RVP I’ll guarantee you a minimum hundred
thousand dollar year contract guaranteed
hundred thousand dollars a year for the
rest of your life see I believe
everybody in this room would sign up and
take that deal folks do you understand
the opportunity we offer is better than
bad but do you understand 99.999 percent
of people don’t believe that can happen
– they don’t flee they’re smart enough
to make $100,000 a year
they don’t flee they’re smart enough and
special enough to be a real rbp to lead
a big army of people in business see I
believe the keys you see products don’t
win for you systems don’t win for you I
choose don’t win for you college degrees
don’t win for you you win the difference
is you and the difference in you is the
power of believing you can win the power
of leaving that good things can happen
to you the power believe in that you’re
special folks I believe this with
everything to send me high please the
biggest single hospital to success in
the United States today is not lack of
education it’s not like a background
it’s not lack of money it’s like a
belief in you say
folks I believe with everything that’s
in me the biggest problem the winning in
these United States is you not
understanding human nature see blood
folks I believe it’s human nature to
fear I believe it’s human nature to
worry I’m a worrier I see I thought
because I worried every day because I
was scared every day that something was
wrong with me that these people that
throw the big cars that lived in the big
houses that made the big money there’s
some how they were different they didn’t
look scared they didn’t look like they
worried themselves to death and then
when I made it and I met some of the
most powerful people in the world I
found out that every human being every
piece of flesh on this planet is a
worrier they see here the most powerful
people in the world or positive or just
minutes at a time or days at a time or
hours at a time folks you oh you won’t
need there many people in your life time
is passe and in powers Lazard williams
do you know one of my goals before they
plant me in the ground I would like to
be posi totally positive for one 24-hour
period just before I die right now as
positive and powerful as I am I’ll get
excited and I’ll go for an hour two or
three and then I’ll start worrying I’ll
start fearing something it’s your
ability to deal with that and not let it
destroy you that will determine whether
you’re successful or not
listen this folks do you know it’s
easier to be negative than to be Pondy
do you understand – do you understand
folks you’ve got a word like need to be
positive
do you understand the easiest thing in
the world is to be negative folks do you
understand it’s easier to be sad than
happy it took me years to find this out
he is just saying the world is to be sad
easiest thing the world’s to be down in
the mouth toughest thing in the world is
to be happy most do you understand it’s
easy to be down it’s tough to be all
it’s tough to get off it’s tough to be
party it’s tough to be happy folks you
know the easiest thing in the world is
to give up the quiz the toughest thing
in the world is to continue to buy it’s
so tough to continue to find is so easy
just throw in the towel do you know the
easiest thing in the world is to sit
there and look at other people
successful people and compare your
qualities and what you think your
qualities are with what you see in them
just sit there and say man I just wish I
could talk like him I wish I was
powerful like him I wish I was confident
like him I wish I was strong like him I
wish I was pretty like him
the easiest thing in the world is to sit
here and compare yourself your qualities
with other people that you admire with
winners out there and feel like you were
cheated feel like you were left out
folks it’s your ability to understand
that all those things are human
weaknesses that’s just the way it is
it’s easy to be sad it’s easy to quit
it’s easy to feel all that you’re if
you’re not capable it’s easy to worry if
these that’s gonna happen to you
the toughest thing you got to deal with
if somehow mustered up the courage in
spite of all those fears in spite of all
those worries it’s going to happen to
you every day
in spite of all those feelings of
inadequacy in spite of all those
feelings every day of just giving up of
just quitting just being down in the
dawn just being naked in spite of all
that it’s gonna be your ability somehow
to muster up the courage to flush that
out to reach down deep and find
something inside you to allow you to go
far one more time so go compete one more
time
that will determine your destiny folks I
believe and everything to see me nobody
can totally see nobody can motivate you
long reign a you live again and let your
RVT or you go to church or you go hear
somebody that you hire motivate you rise
and I think all that’s essential
but both ultimately nobody can motivate
you long range
the only real motivation that lasts
comes from inside you’ve got to have the
ability to motivate yourself in order to
win let me give an example when I was
coaching football down in Columbus
Georgia I was going to all been working
on my master’s degree in school
administration is something I basically
got out of masters and school
administration from just a degree
standpoint I’m qualified to be a
principal and when I was going off
worked on master’s degree I wrote my
thesis paper for my Master’s titled the
motivation of a high school athlete and
I wrote my whole thesis on this analogy
I would have lunch every day in the
teachers cafeteria with an English
teacher friend of mine and we would sit
there and this person been teaching for
15 years or so and we would sit there
and I would hear say over and over again
the younger generation is going to hail
you know kids just ain’t like they used
to used to be on these people just
wearing me out I can’t get him mister I
can’t get me spend 15 minutes doing
their homework I can’t get in to pay
attention in class and then she
mentioned to me one day she said our I
can’t understand how you get so much out
of those football players and I wrote my
entire thesis on that analogy I looked
at our football program and I saw the
photos within citizen see there’s the
play football you had to fall in here to
do that C was mandatory you take English
so so so I football players now when the
bell would ring most of the other boys
would go out and play with her
girlfriends or whatever you know but my
players when the bell ring they had to
volunteer to come down to that old
stinking locker room they had to put on
that old stick in uniform they had to go
out there that hot son of that Coach
chew on there bud and push them and pay
a prize see long after there were no
names in the newspaper there were no
clouds in the stain they that bell would
ring and they would come down to that
weight room and for hours they pumped
that way by hours they’d go out here and
then run that heel and punish their body
why could a coach get us get a kid to
make an effort like that where this
English teacher couldn’t get a kid to
spend 15 minutes studying English and my
concluded conclusion was it all comes
down to the leader it all comes down to
how motivated the leader is leadership
is everything you showed me anything
America that wins and I’ll show you a
motivated excited positive leader and I
said you take a typical winning football
coach like we had in our program man he
would dress out with the kids he’d take
exercise with a kid he didn’t work out
with a kid man on Friday night when we
upset the number-one team in the state
he’d jump in the shower and celebrate
with a kid when a kid scored a winning
touchdown he was hugging even jumping
down the sideline witty when we had the
bitter law he cried with a kid in the
last paragraph I said you’d show me an
English teacher that does look like a
winning football coach yes maybe she’s
got to stand up on top of her desk in
floor full get an eraser a piece of
chalk and just let it all hang out but
all of a sudden you see kids get excited
about English see nobody can motivate
you but yourself it’s got to come from
within see folks one of my unwritten
laws about winning see I believe life
will give you what you expect and both
men and women have been so used so
abused so put upon that they don’t see
anything but unhappiness they don’t see
anything but disappointment they don’t
see anything but failure well I’m here
in Chicago to tell you folks if you
bleed you can you can if you bleed
you’re special you’re special if you
believe you will you will but one of the
biggest problems that are facing you is
that most people have developed an
ability to expect the word see they
expect the words and the reason for that
is they don’t want to be disappointed
they say our I just can’t afford to be
hurt again I believed in two or three
things in my lifetime I gave it
everything I had and I got kill or die I
ain’t got no more room for another major
disappointment in my life so rather than
be disappointed they expect they don’t
have any high expectations let me tell
you what’s wrong with that theory see if
you expect to lose you will if you
expect bad things to happen to you
that’s exactly what’s gonna happen to
you and whether you have high expansion
vacations or not when you lose
you still gonna be heard you’re still
gonna be disappointed you still gonna
hate yourself you don’t hate your life
you’re gonna hate your business another
big problem you’ve got to still with its
most people the United States has been
sober they’ve been so disillusioned
they’ve been so put down that they’re
scared they’re scared to fail so they
won’t even try they won’t even try they
just live their whole life and a dadgum
cocoon they can therefore taking
themselves from disappointment and
heartache see that was my problem though
ten years ago I took a good long hard
look at art William and I didn’t like
what I saw see folks the toughest person
that you’ve ever got to sale is that
dude looking in the mirror so you can
lie to everybody you can snow everybody
for a period of time but see the
toughest person that you’ve got to
please is that dude look at you in the
mirror see he knows you you can’t trick
him you can’t fool him and when I looked
at art Wiggins a few years ago I didn’t
like art Williams I didn’t like what he
had become and I was sad and I was sick
about it see 10 years ago I look back at
my life boat and it scared it shook me
up if I had my life to live over again
I’d change so many things you know as a
youngster I didn’t care about reading
riting and rithmetic stuff like that all
I want to be was a good athlete my dad
was my coach people mr. Spence meant
emotionally my young life for coaches I
worked harder than those I loved playing
more than Moe’s but I was just a little
bit better than average you know my
sixth game of my senior year in Tifton
Georgia
I broke arm I’ve been a starting
quarterback in that town for three years
football was so important in that little
town 10,000 people on Friday night they
locked up the dadgum town and if I’d go
to the football game
do you know my attitude was man I mean
see these times or just don’t go on
forever Ben I’m having fun they’re just
gonna go on I took so much for granted
and then all of a sudden six key aim of
my senior year I broke my arm
folks I thought they were gonna lock up
the stadium I thought they’d never play
another football game in Cairo Georgia
and you know what the next Friday night
not only did they play but they want and
I had nothing crush my ego for dad my
dad gum line four years later I
graduated from college I got my first
assistant coaching job in Thomasville
Georgia two years later I got my first
head coaching job all my adult life as I
look at I all my young life as I look at
my adult life all I thought I wanted to
do was play foot to post football when I
got my first head coaching job those
dollars happiest Higgins law they want a
happy human being on the face of this
earth I didn’t like poachers I loved
coaching I worked part of in most
coaches I won more than most coaches
coach for seven years it affect I’d go
to coaching clinic as an example back
when when I was coaching Darrell royal
didn’t invent the wishbone but he’s the
guy that sort of made it famous down at
University of Texas yeah I went to coach
of the year clinic and maybe Darrell
royal would be speaking at eight o’clock
in the morning man in 10 minutes state I
was in there my chair
man I was always looking for the edge
something I can do to make me a better
coach I’d see these coaches stay out
drinking or stay out late at night and
then waddle everybody and you know what
about ten minutes to go in here spit
missed his whole presentation I made a
head waddle in it at 12 o’clock I work
part of the most coaches I love him for
the most coaches I won more than most
coaches but ten years ago I look back in
my coaching career and I was a little
sick
I said man if I had my if I had my life
to live over again if I could coach one
more time I’d be so much better I’d work
so much harder I’d love it so much more
I look back at my young line I said man
if I could just go back to my high
school years to my middle school years
I’d enjoyed so much more I loved it so
much more I’d appreciate some of the
think I just go ten years ago I look
back at my first seven years and finish
I went ITP but natural service is my
book for fourth first four years the
next year I went to became a vice
president with Waddell and Reed who sold
term insurance and mutual funds down in
in the South in Atlanta that I went as I
expect I spent seven years in financial
services before we counted al Williams
ten years ago I looked I looked at those
seven years it was just another rerun of
my life I loved it more than most I
worked harder than Moe’s I made a little
bit more money than most I got more
promotions than those that ain’t what I
wanted I was a little sick I didn’t want
to be better than those I didn’t want to
be a little bit better than average an
ordinary
I looked at the Veritas league 10 years
ago when I can fly why are are you just
always just pretty good why yours always
pretty good I found the answer folks
made me a winner
I believe I wanted to win so bad you
know I ran off and it made me Angela
marry me you know and had two kids I
want an angel to be proud of me I wanted
my children to be proud of me I wanted
my folks to be proud of me I wanted her
clothes to be proud of me I wanted my
teammates be proud of me and I was so
scared that art Williams really was
capable of winning that always held
something reserved always I always
worked up to a point
I always committed up to a point I
always paid a price up to point believed
up to a point but I’ll always hold
something in reserve just in case it
didn’t work out that I would have an
excuse to tell myself well aren’t you
hadn’t found your thing yet just keep
hanging in there and one day your thing
has come and you’ll know when it’s there
and then you can go fart and then you’ll
be somebody and I found out two years
ago if time was running out and you
don’t have an unlimited opportunity to
be somebody and at some point your time
you got to stand and fight and I made up
my mind ten years ago with down today of
weeds that this was going to be it for
me
that I was going to do it or not do it a
tailwind this is where I’m pitching my
ten I’m gonna see this thing through I
don’t know if I can make it nobody does
I don’t know if I’m capable nobody does
but I’m dead dumb tired or looking at my
life and say are what did you try why
don’t you just go fart and see if you
can do it
and I went forward and I became somebody
this guy’s proud of the toughest critic
you’ll ever have is you see folks making
money is just one way that you measure
success in business see I want to be
somebody that they’re there told my
heroes in America don’t make no money
okay but but to me I wanted to convince
me that I was somebody special that I
was somebody different that I was
somebody you need and today it doesn’t
matter fool what anybody else thinks
about our tweezers but art Williams
likes art Lee and that’s the greatest
feeling in the world and there is no
amount of money there is no amount of
French you can get in your life that
will make you feel as good about
anything
is Sam see I was scared to try listen I
was scared I was scared I was scared to
try scared I couldn’t do it and I didn’t
know if I could live feeling about
myself that I was never told I went for
it and I did it worse two words in the
English language folks as I can
worse to you do anything you just but
you got to tell yourself every day I can
you gotta tell yourself every day I can
I will because I want to I believe the
greatest challenge you’re faced with it
is these fears and worries
and that keeping you from trying well
the greatest thing they’ve been told to
me in my life but one of my early
managers ninety pizzas are 99% of the
things you worry about never happen so
why worry I wish I could apply that to
my life say I believe if your ability
goes to try to go far to believe that
you’re special to believe that you’re
unique to believe that you’re different
now what whining this thing up down I
hang with me now I’m gonna give you I
when I talk to you I like to give you
being spokes you can take back and apply
to your life and help you win like right
now see I believe you can change your
life in 30 days I believe that 30 days
from now folks if you want to bad up you
can be a different person than you are
right now today your whole life can look
different than it does right now today
see you’ve got to start seeing good
things happen to you you got to begin to
light yourself again let me give you
eight things you can do to begin to make
that happen and a infos 30 days from now
you won’t be the same person and you’ll
begin your road to greatness number one
folks you can lead to pitchers and the
complainers and the quitters and excuse
fakers change you
and make you sour make you quit make it
you’re a leader you’re a leader you’re a
motivator you’re a builder you’re a
coach you’re a winner let me tell you
what you’re not you’re not a marriage
counselor see I believe 99.9% of people
that think they got marriage problems
think they got to go to marriage
counselor they need a marriage counselor
is it like they need a hole in the head
so show it so these people come in and
will start talking to you about the
marriage part eight come oh I know
there’s counselor I’m a leader I’m a
winner I’m a motivator
ain’t no psychiatrist I can’t tell you
the number of men and women who come sit
down in my all talking about their mama
didn’t love just lighter their teacher
didn’t treat them just right I don’t
know about all that stuff ain’t no
I’ll tell you this I’m aware I’m a
builder I’m a photo behind old banker
ain’t no banker
I don’t loan money I’ve long to give
away more but most of you’ll make in
your lifetime do you know folks I have
never lolled a penny to anybody that
didn’t need some more a few months down
the road
I know banker I’ll give you everything I
got I’ll give my positive attitude I’ll
give my toughest I’ll give my best I
need my money
what’s all that does is delays of that
gum problem I know mediators I know me
it amazes me not how people can live
with a human race hi I spit in my life
seven dispute if you can’t get along
with a human race don’t let the door hit
you in the bud
hey I know baby sitter I know baby
sitter I’m a leader I’m a winner folks
if you want to win principle number one
you got to spend time with those that
want it those that believe those are the
policy those who want to show up by
number two you got to learn to treat
people do it I feel I believe both by
learning to treat people good you begin
to like himself I believe that I believe
you’ve got to develop the ability to
look for the good things in people and
that is so far – the way most these
universities and people teach you treat
people and then as they teach it up
operate at a distance don’t get to know
your people
that’s not perf management boom you’ve
got to look you’ve got to learn to love
your people to care about your people
they get to know your people you got you
got you gotta you gotta learn to treat
people good and I’ve got to spill over
into your personal life as well as your
finish life you can’t wake up in the
morning beat your wife and your kids and
then go to office and be a good people
person number three you can’t listen to
the doom and gloom crowd easiest thing
to find in these United States today if
somebody tell you you can’t do it
somebody tell you it won’t work folks I
tell you one of the saddest things I see
in America today is men and women that
stick your head up trying to do
something trying to make it different
and whether they’ll applaud you if they
had illusion they try to pull you back
down knock your head off say bad things
about you don’t listen to the doom and
Groo file number four don’t worry about
what others say don’t worry about what
others say both I’m telling you even
your family
even your closest friends they talk
behind you bad do you know when they’re
talking to you they might say I’m happy
for you you’re going in there’s this
wonderful you gonna make a lot of money
boil an hours they might be applause but
the hanging bag most of hope inside that
you fail so it so I don’t make them feel
bad see folks the only way for people
not to talk about you is don’t do
nothing the only way for people now to
talk about you to be average ordinary
like everybody else out there don’t
worry about what others say the only
person you got to prove to some to the
only person all them it’s gotta feel
good about you is that dude looking in
the mirror right that’s the first thing
you gotta prove something to number five
don’t worry about things you can’t
control
let me tell you some other stands I want
on my tombstone like all you can do is
all you can do let me tell you another
couple of jewels I’ve come up with
listen is this is brilliant the sun’s
gonna come up tomorrow and it’s gonna go
down tomorrow night and it’s gonna come
up to next day folks do you know how
many men and women are blowing their
opportunity to see somebody because they
think the world’s coming to an end they
think we’re gonna have a nuclear war
they think Ames is gonna spread all the
good folks in this country right they
take everything is going to hell right
where the sun’s don’t come up farm it is
going to go down tomorrow night let me
tell you another jewel
things are gonna be about like they’ve
always been do you understand it every
stage in the history of America
everybody’s seen the world exploding in
the Civil War in the First World War the
Second World War and all the plagues
right things are gonna be about like
they’ve always been there’s going to be
a United States here way after they
plant us in the ground right we’re here
for dadgum Flicka ride this place gonna
be around long time after we’re gone
number six you can’t worry about making
mistakes you can’t worry about me you’re
gonna make mistake 95% of the plays you
call a football game ain’t gonna work
right most things you want to work out
ain’t gonna work out most people ain’t
gonna let you come talk to on the ankle
side angle come to where they don’t win
right that’s slide that’s the way it is
you learn by screwed up you learn by
doing something you learn by prime let
it all hang out let it real number seven
get your hero you won’t start feeling
good about yourself
get your hero coach Brown was one of the
few heroes in my life get some by this
country that turns you off go get you go
get you don’t get you a player or coach
or minister or a politician or somebody
that electrifies your foot by it by now
some about and you lie and it sort of
planet to your life right probably a
little bit more like them or you know
what you start liking yourself number
eight always be fun always because we’ve
always be excited always be positive
always be pumped up even if you gotta
face it
well when you can’t be positive excited
going to close it and give you a pep
talk but when you face the world always
be excited always charged
don’t ever retrieve let me close the two
thought folks you hear on this earth for
clicker I was in Cairo Georgia two weeks
ago my home town I saw some of my
classmates and it shocked me how old
they look hey folks – you know I’m 45
years old but I don’t feel I don’t feel
one day over 16 I don’t feel old
I got listen I got a picture in my home
when little R was born there were five
generations in the Williams family both
I used to look at my parents
is ancient oh whoa I look at I used to
look at my grandparents a death warmed
over my great-grandparents I couldn’t
even relate to that do you know today in
my clan I’m the oldest
any does something ain’t I should see
folks I don’t believe you had just one
opportunity I don’t believe that
I don’t leave al wins is the only good
thing happen in America I don’t believe
it but it’s one of them and it’s been
listen listen listen is this your first
or is this your last opportunity take a
point folks you’ve got to understand if
your life belongs you you’re you’re
responsible for your life I see so many
people who spend their whole life
blaming other people for their
misfortunes well let me tell you these
bags you’re responsible for the good
things that happen and you’re also
responsible for the bad things that
happen there’s nothing that where’s my
but out for then I see some football
coach to get seed and the next and the
newspaper he says well in my fullback
hand got hurt if the referee had missed
that call fool excuses don’t kill in
line excuses don’t care in the big
leagues you’re supposed to win no matter
what happens to you bad things and good
things
[Music]
[Music]
dream we don’t sell a job nobody wants a
job everybody’s got a job we sell a
dream we sell a pot at end of the
rainbow
we sell hope and opportunity to men and
women have just been crushed and her
disillusion and he’d given up and then
to we’re you know we’re Crusaders you’ve
got to master those two things you are
always talking to you about the little
things make a difference the difference
in winning and losing is this much folks
as far out as I can see now for the next
10 15 20 years
AO is is go always had this little
competitive edge over the competition
and it’s going to give you a chance to
win and so I’m worried that maybe you
can’t take winning I mean what it really
paid because I am a believer that
experience is the greatest teacher to
work in the world you want to learn how
to sail you just go I can you just keep
selling long enough you’re going to get
good at it you’re gonna die right as you
want to learn how to be a great
recruiter the best way to learn how to
be a great recruiter just go out then
try to recruit people but you just keep
recruiting just keep charging then
you’re going to learn to be a great
recruiter or you going to starve to
death or dying and it’s been so I’m a
believer that experiences the key to
greatness I’m a believer that all it
takes to become a superstar I’m finished
to become wealthy is a tremendous desire
a tremendous will to win a competitive
spirit where dadgummit you’re going to
man see yourself success if you’re not
going to settle but being average Norden
edge and all those things will fall in
place in business
I want to wind up now talking to you
about what I think is the number one
play in America today
the number one thing folks is keeping
most men and women down the number one
reason most men and women don’t have a
chance to win I want to talk to you this
morning about the power of believing let
me give an example of why
most people don’t have a chance
folks I believe now if I got you back in
the room back there after this thing was
over and I said I guarantee you now if
you’ll come to work at AOL Williams and
you will give us everything you got I
mean you a bus joke but you will compete
like you can’t believe you won’t quit
I’ll give you living for two years
whatever it takes for you to live on you
know $800 a month $1,700 a month well
whatever it takes I’ll sign a contract
with you right now for two years you can
make a living and then at the end of two
years our guarantee you will make you an
RVP I’ll guarantee you a minimum hundred
thousand dollar year contract guaranteed
hundred thousand dollars a year for the
rest of your life see I believe
everybody in this room would sign up and
take that deal folks do you understand
the opportunity we offer is better than
bad but do you understand 99.999 percent
of people don’t believe that can happen
– they don’t flee they’re smart enough
to make $100,000 a year
they don’t flee they’re smart enough and
special enough to be a real rbp to lead
a big army of people in business see I
believe the keys you see products don’t
win for you systems don’t win for you I
choose don’t win for you college degrees
don’t win for you you win the difference
is you and the difference in you is the
power of believing you can win the power
of leaving that good things can happen
to you the power believe in that you’re
special folks I believe this with
everything to send me high please the
biggest single hospital to success in
the United States today is not lack of
education it’s not like a background
it’s not lack of money it’s like a
belief in you say
folks I believe with everything that’s
in me the biggest problem the winning in
these United States is you not
understanding human nature see blood
folks I believe it’s human nature to
fear I believe it’s human nature to
worry I’m a worrier I see I thought
because I worried every day because I
was scared every day that something was
wrong with me that these people that
throw the big cars that lived in the big
houses that made the big money there’s
some how they were different they didn’t
look scared they didn’t look like they
worried themselves to death and then
when I made it and I met some of the
most powerful people in the world I
found out that every human being every
piece of flesh on this planet is a
worrier they see here the most powerful
people in the world or positive or just
minutes at a time or days at a time or
hours at a time folks you oh you won’t
need there many people in your life time
is passe and in powers Lazard williams
do you know one of my goals before they
plant me in the ground I would like to
be posi totally positive for one 24-hour
period just before I die right now as
positive and powerful as I am I’ll get
excited and I’ll go for an hour two or
three and then I’ll start worrying I’ll
start fearing something it’s your
ability to deal with that and not let it
destroy you that will determine whether
you’re successful or not
listen this folks do you know it’s
easier to be negative than to be Pondy
do you understand – do you understand
folks you’ve got a word like need to be
positive
do you understand the easiest thing in
the world is to be negative folks do you
understand it’s easier to be sad than
happy it took me years to find this out
he is just saying the world is to be sad
easiest thing the world’s to be down in
the mouth toughest thing in the world is
to be happy most do you understand it’s
easy to be down it’s tough to be all
it’s tough to get off it’s tough to be
party it’s tough to be happy folks you
know the easiest thing in the world is
to give up the quiz the toughest thing
in the world is to continue to buy it’s
so tough to continue to find is so easy
just throw in the towel do you know the
easiest thing in the world is to sit
there and look at other people
successful people and compare your
qualities and what you think your
qualities are with what you see in them
just sit there and say man I just wish I
could talk like him I wish I was
powerful like him I wish I was confident
like him I wish I was strong like him I
wish I was pretty like him
the easiest thing in the world is to sit
here and compare yourself your qualities
with other people that you admire with
winners out there and feel like you were
cheated feel like you were left out
folks it’s your ability to understand
that all those things are human
weaknesses that’s just the way it is
it’s easy to be sad it’s easy to quit
it’s easy to feel all that you’re if
you’re not capable it’s easy to worry if
these that’s gonna happen to you
the toughest thing you got to deal with
if somehow mustered up the courage in
spite of all those fears in spite of all
those worries it’s going to happen to
you every day
in spite of all those feelings of
inadequacy in spite of all those
feelings every day of just giving up of
just quitting just being down in the
dawn just being naked in spite of all
that it’s gonna be your ability somehow
to muster up the courage to flush that
out to reach down deep and find
something inside you to allow you to go
far one more time so go compete one more
time
that will determine your destiny folks I
believe and everything to see me nobody
can totally see nobody can motivate you
long reign a you live again and let your
RVT or you go to church or you go hear
somebody that you hire motivate you rise
and I think all that’s essential
but both ultimately nobody can motivate
you long range
the only real motivation that lasts
comes from inside you’ve got to have the
ability to motivate yourself in order to
win let me give an example when I was
coaching football down in Columbus
Georgia I was going to all been working
on my master’s degree in school
administration is something I basically
got out of masters and school
administration from just a degree
standpoint I’m qualified to be a
principal and when I was going off
worked on master’s degree I wrote my
thesis paper for my Master’s titled the
motivation of a high school athlete and
I wrote my whole thesis on this analogy
I would have lunch every day in the
teachers cafeteria with an English
teacher friend of mine and we would sit
there and this person been teaching for
15 years or so and we would sit there
and I would hear say over and over again
the younger generation is going to hail
you know kids just ain’t like they used
to used to be on these people just
wearing me out I can’t get him mister I
can’t get me spend 15 minutes doing
their homework I can’t get in to pay
attention in class and then she
mentioned to me one day she said our I
can’t understand how you get so much out
of those football players and I wrote my
entire thesis on that analogy I looked
at our football program and I saw the
photos within citizen see there’s the
play football you had to fall in here to
do that C was mandatory you take English
so so so I football players now when the
bell would ring most of the other boys
would go out and play with her
girlfriends or whatever you know but my
players when the bell ring they had to
volunteer to come down to that old
stinking locker room they had to put on
that old stick in uniform they had to go
out there that hot son of that Coach
chew on there bud and push them and pay
a prize see long after there were no
names in the newspaper there were no
clouds in the stain they that bell would
ring and they would come down to that
weight room and for hours they pumped
that way by hours they’d go out here and
then run that heel and punish their body
why could a coach get us get a kid to
make an effort like that where this
English teacher couldn’t get a kid to
spend 15 minutes studying English and my
concluded conclusion was it all comes
down to the leader it all comes down to
how motivated the leader is leadership
is everything you showed me anything
America that wins and I’ll show you a
motivated excited positive leader and I
said you take a typical winning football
coach like we had in our program man he
would dress out with the kids he’d take
exercise with a kid he didn’t work out
with a kid man on Friday night when we
upset the number-one team in the state
he’d jump in the shower and celebrate
with a kid when a kid scored a winning
touchdown he was hugging even jumping
down the sideline witty when we had the
bitter law he cried with a kid in the
last paragraph I said you’d show me an
English teacher that does look like a
winning football coach yes maybe she’s
got to stand up on top of her desk in
floor full get an eraser a piece of
chalk and just let it all hang out but
all of a sudden you see kids get excited
about English see nobody can motivate
you but yourself it’s got to come from
within see folks one of my unwritten
laws about winning see I believe life
will give you what you expect and both
men and women have been so used so
abused so put upon that they don’t see
anything but unhappiness they don’t see
anything but disappointment they don’t
see anything but failure well I’m here
in Chicago to tell you folks if you
bleed you can you can if you bleed
you’re special you’re special if you
believe you will you will but one of the
biggest problems that are facing you is
that most people have developed an
ability to expect the word see they
expect the words and the reason for that
is they don’t want to be disappointed
they say our I just can’t afford to be
hurt again I believed in two or three
things in my lifetime I gave it
everything I had and I got kill or die I
ain’t got no more room for another major
disappointment in my life so rather than
be disappointed they expect they don’t
have any high expectations let me tell
you what’s wrong with that theory see if
you expect to lose you will if you
expect bad things to happen to you
that’s exactly what’s gonna happen to
you and whether you have high expansion
vacations or not when you lose
you still gonna be heard you’re still
gonna be disappointed you still gonna
hate yourself you don’t hate your life
you’re gonna hate your business another
big problem you’ve got to still with its
most people the United States has been
sober they’ve been so disillusioned
they’ve been so put down that they’re
scared they’re scared to fail so they
won’t even try they won’t even try they
just live their whole life and a dadgum
cocoon they can therefore taking
themselves from disappointment and
heartache see that was my problem though
ten years ago I took a good long hard
look at art William and I didn’t like
what I saw see folks the toughest person
that you’ve ever got to sale is that
dude looking in the mirror so you can
lie to everybody you can snow everybody
for a period of time but see the
toughest person that you’ve got to
please is that dude look at you in the
mirror see he knows you you can’t trick
him you can’t fool him and when I looked
at art Wiggins a few years ago I didn’t
like art Williams I didn’t like what he
had become and I was sad and I was sick
about it see 10 years ago I look back at
my life boat and it scared it shook me
up if I had my life to live over again
I’d change so many things you know as a
youngster I didn’t care about reading
riting and rithmetic stuff like that all
I want to be was a good athlete my dad
was my coach people mr. Spence meant
emotionally my young life for coaches I
worked harder than those I loved playing
more than Moe’s but I was just a little
bit better than average you know my
sixth game of my senior year in Tifton
Georgia
I broke arm I’ve been a starting
quarterback in that town for three years
football was so important in that little
town 10,000 people on Friday night they
locked up the dadgum town and if I’d go
to the football game
do you know my attitude was man I mean
see these times or just don’t go on
forever Ben I’m having fun they’re just
gonna go on I took so much for granted
and then all of a sudden six key aim of
my senior year I broke my arm
folks I thought they were gonna lock up
the stadium I thought they’d never play
another football game in Cairo Georgia
and you know what the next Friday night
not only did they play but they want and
I had nothing crush my ego for dad my
dad gum line four years later I
graduated from college I got my first
assistant coaching job in Thomasville
Georgia two years later I got my first
head coaching job all my adult life as I
look at I all my young life as I look at
my adult life all I thought I wanted to
do was play foot to post football when I
got my first head coaching job those
dollars happiest Higgins law they want a
happy human being on the face of this
earth I didn’t like poachers I loved
coaching I worked part of in most
coaches I won more than most coaches
coach for seven years it affect I’d go
to coaching clinic as an example back
when when I was coaching Darrell royal
didn’t invent the wishbone but he’s the
guy that sort of made it famous down at
University of Texas yeah I went to coach
of the year clinic and maybe Darrell
royal would be speaking at eight o’clock
in the morning man in 10 minutes state I
was in there my chair
man I was always looking for the edge
something I can do to make me a better
coach I’d see these coaches stay out
drinking or stay out late at night and
then waddle everybody and you know what
about ten minutes to go in here spit
missed his whole presentation I made a
head waddle in it at 12 o’clock I work
part of the most coaches I love him for
the most coaches I won more than most
coaches but ten years ago I look back in
my coaching career and I was a little
sick
I said man if I had my if I had my life
to live over again if I could coach one
more time I’d be so much better I’d work
so much harder I’d love it so much more
I look back at my young line I said man
if I could just go back to my high
school years to my middle school years
I’d enjoyed so much more I loved it so
much more I’d appreciate some of the
think I just go ten years ago I look
back at my first seven years and finish
I went ITP but natural service is my
book for fourth first four years the
next year I went to became a vice
president with Waddell and Reed who sold
term insurance and mutual funds down in
in the South in Atlanta that I went as I
expect I spent seven years in financial
services before we counted al Williams
ten years ago I looked I looked at those
seven years it was just another rerun of
my life I loved it more than most I
worked harder than Moe’s I made a little
bit more money than most I got more
promotions than those that ain’t what I
wanted I was a little sick I didn’t want
to be better than those I didn’t want to
be a little bit better than average an
ordinary
I looked at the Veritas league 10 years
ago when I can fly why are are you just
always just pretty good why yours always
pretty good I found the answer folks
made me a winner
I believe I wanted to win so bad you
know I ran off and it made me Angela
marry me you know and had two kids I
want an angel to be proud of me I wanted
my children to be proud of me I wanted
my folks to be proud of me I wanted her
clothes to be proud of me I wanted my
teammates be proud of me and I was so
scared that art Williams really was
capable of winning that always held
something reserved always I always
worked up to a point
I always committed up to a point I
always paid a price up to point believed
up to a point but I’ll always hold
something in reserve just in case it
didn’t work out that I would have an
excuse to tell myself well aren’t you
hadn’t found your thing yet just keep
hanging in there and one day your thing
has come and you’ll know when it’s there
and then you can go fart and then you’ll
be somebody and I found out two years
ago if time was running out and you
don’t have an unlimited opportunity to
be somebody and at some point your time
you got to stand and fight and I made up
my mind ten years ago with down today of
weeds that this was going to be it for
me
that I was going to do it or not do it a
tailwind this is where I’m pitching my
ten I’m gonna see this thing through I
don’t know if I can make it nobody does
I don’t know if I’m capable nobody does
but I’m dead dumb tired or looking at my
life and say are what did you try why
don’t you just go fart and see if you
can do it
and I went forward and I became somebody
this guy’s proud of the toughest critic
you’ll ever have is you see folks making
money is just one way that you measure
success in business see I want to be
somebody that they’re there told my
heroes in America don’t make no money
okay but but to me I wanted to convince
me that I was somebody special that I
was somebody different that I was
somebody you need and today it doesn’t
matter fool what anybody else thinks
about our tweezers but art Williams
likes art Lee and that’s the greatest
feeling in the world and there is no
amount of money there is no amount of
French you can get in your life that
will make you feel as good about
anything
is Sam see I was scared to try listen I
was scared I was scared I was scared to
try scared I couldn’t do it and I didn’t
know if I could live feeling about
myself that I was never told I went for
it and I did it worse two words in the
English language folks as I can
worse to you do anything you just but
you got to tell yourself every day I can
you gotta tell yourself every day I can
I will because I want to I believe the
greatest challenge you’re faced with it
is these fears and worries
and that keeping you from trying well
the greatest thing they’ve been told to
me in my life but one of my early
managers ninety pizzas are 99% of the
things you worry about never happen so
why worry I wish I could apply that to
my life say I believe if your ability
goes to try to go far to believe that
you’re special to believe that you’re
unique to believe that you’re different
now what whining this thing up down I
hang with me now I’m gonna give you I
when I talk to you I like to give you
being spokes you can take back and apply
to your life and help you win like right
now see I believe you can change your
life in 30 days I believe that 30 days
from now folks if you want to bad up you
can be a different person than you are
right now today your whole life can look
different than it does right now today
see you’ve got to start seeing good
things happen to you you got to begin to
light yourself again let me give you
eight things you can do to begin to make
that happen and a infos 30 days from now
you won’t be the same person and you’ll
begin your road to greatness number one
folks you can lead to pitchers and the
complainers and the quitters and excuse
fakers change you
and make you sour make you quit make it
you’re a leader you’re a leader you’re a
motivator you’re a builder you’re a
coach you’re a winner let me tell you
what you’re not you’re not a marriage
counselor see I believe 99.9% of people
that think they got marriage problems
think they got to go to marriage
counselor they need a marriage counselor
is it like they need a hole in the head
so show it so these people come in and
will start talking to you about the
marriage part eight come oh I know
there’s counselor I’m a leader I’m a
winner I’m a motivator
ain’t no psychiatrist I can’t tell you
the number of men and women who come sit
down in my all talking about their mama
didn’t love just lighter their teacher
didn’t treat them just right I don’t
know about all that stuff ain’t no
I’ll tell you this I’m aware I’m a
builder I’m a photo behind old banker
ain’t no banker
I don’t loan money I’ve long to give
away more but most of you’ll make in
your lifetime do you know folks I have
never lolled a penny to anybody that
didn’t need some more a few months down
the road
I know banker I’ll give you everything I
got I’ll give my positive attitude I’ll
give my toughest I’ll give my best I
need my money
what’s all that does is delays of that
gum problem I know mediators I know me
it amazes me not how people can live
with a human race hi I spit in my life
seven dispute if you can’t get along
with a human race don’t let the door hit
you in the bud
hey I know baby sitter I know baby
sitter I’m a leader I’m a winner folks
if you want to win principle number one
you got to spend time with those that
want it those that believe those are the
policy those who want to show up by
number two you got to learn to treat
people do it I feel I believe both by
learning to treat people good you begin
to like himself I believe that I believe
you’ve got to develop the ability to
look for the good things in people and
that is so far – the way most these
universities and people teach you treat
people and then as they teach it up
operate at a distance don’t get to know
your people
that’s not perf management boom you’ve
got to look you’ve got to learn to love
your people to care about your people
they get to know your people you got you
got you gotta you gotta learn to treat
people good and I’ve got to spill over
into your personal life as well as your
finish life you can’t wake up in the
morning beat your wife and your kids and
then go to office and be a good people
person number three you can’t listen to
the doom and gloom crowd easiest thing
to find in these United States today if
somebody tell you you can’t do it
somebody tell you it won’t work folks I
tell you one of the saddest things I see
in America today is men and women that
stick your head up trying to do
something trying to make it different
and whether they’ll applaud you if they
had illusion they try to pull you back
down knock your head off say bad things
about you don’t listen to the doom and
Groo file number four don’t worry about
what others say don’t worry about what
others say both I’m telling you even
your family
even your closest friends they talk
behind you bad do you know when they’re
talking to you they might say I’m happy
for you you’re going in there’s this
wonderful you gonna make a lot of money
boil an hours they might be applause but
the hanging bag most of hope inside that
you fail so it so I don’t make them feel
bad see folks the only way for people
not to talk about you is don’t do
nothing the only way for people now to
talk about you to be average ordinary
like everybody else out there don’t
worry about what others say the only
person you got to prove to some to the
only person all them it’s gotta feel
good about you is that dude looking in
the mirror right that’s the first thing
you gotta prove something to number five
don’t worry about things you can’t
control
let me tell you some other stands I want
on my tombstone like all you can do is
all you can do let me tell you another
couple of jewels I’ve come up with
listen is this is brilliant the sun’s
gonna come up tomorrow and it’s gonna go
down tomorrow night and it’s gonna come
up to next day folks do you know how
many men and women are blowing their
opportunity to see somebody because they
think the world’s coming to an end they
think we’re gonna have a nuclear war
they think Ames is gonna spread all the
good folks in this country right they
take everything is going to hell right
where the sun’s don’t come up farm it is
going to go down tomorrow night let me
tell you another jewel
things are gonna be about like they’ve
always been do you understand it every
stage in the history of America
everybody’s seen the world exploding in
the Civil War in the First World War the
Second World War and all the plagues
right things are gonna be about like
they’ve always been there’s going to be
a United States here way after they
plant us in the ground right we’re here
for dadgum Flicka ride this place gonna
be around long time after we’re gone
number six you can’t worry about making
mistakes you can’t worry about me you’re
gonna make mistake 95% of the plays you
call a football game ain’t gonna work
right most things you want to work out
ain’t gonna work out most people ain’t
gonna let you come talk to on the ankle
side angle come to where they don’t win
right that’s slide that’s the way it is
you learn by screwed up you learn by
doing something you learn by prime let
it all hang out let it real number seven
get your hero you won’t start feeling
good about yourself
get your hero coach Brown was one of the
few heroes in my life get some by this
country that turns you off go get you go
get you don’t get you a player or coach
or minister or a politician or somebody
that electrifies your foot by it by now
some about and you lie and it sort of
planet to your life right probably a
little bit more like them or you know
what you start liking yourself number
eight always be fun always because we’ve
always be excited always be positive
always be pumped up even if you gotta
face it
well when you can’t be positive excited
going to close it and give you a pep
talk but when you face the world always
be excited always charged
don’t ever retrieve let me close the two
thought folks you hear on this earth for
clicker I was in Cairo Georgia two weeks
ago my home town I saw some of my
classmates and it shocked me how old
they look hey folks – you know I’m 45
years old but I don’t feel I don’t feel
one day over 16 I don’t feel old
I got listen I got a picture in my home
when little R was born there were five
generations in the Williams family both
I used to look at my parents
is ancient oh whoa I look at I used to
look at my grandparents a death warmed
over my great-grandparents I couldn’t
even relate to that do you know today in
my clan I’m the oldest
any does something ain’t I should see
folks I don’t believe you had just one
opportunity I don’t believe that
I don’t leave al wins is the only good
thing happen in America I don’t believe
it but it’s one of them and it’s been
listen listen listen is this your first
or is this your last opportunity take a
point folks you’ve got to understand if
your life belongs you you’re you’re
responsible for your life I see so many
people who spend their whole life
blaming other people for their
misfortunes well let me tell you these
bags you’re responsible for the good
things that happen and you’re also
responsible for the bad things that
happen there’s nothing that where’s my
but out for then I see some football
coach to get seed and the next and the
newspaper he says well in my fullback
hand got hurt if the referee had missed
that call fool excuses don’t kill in
line excuses don’t care in the big
leagues you’re supposed to win no matter
what happens to you bad things and good
things
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[Music]
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