how to stand out I got a great question
for one of my youtube video Watchers
prince who wrote in to say hey Ivan you
are great I’m a businessman and have a
lot of competition with others I always
find it difficult to win them over hey
man I need your help so how do you stand
out okay this is such an important
question because it’s it’s something
that we face all the time as
entrepreneurs how do we beat the
competition how do we get notice and
stand out and so many of you are in
competitive fields and you’re doing
nothing to stand out and separate
yourself nothing important and if you
don’t do that you’re going to be
mediocre you’re going to be average at
best the way to stand out is to make it
personal and that’s not just throw a
picture up right that’s a start but make
it person make make me feel something
you look at industries that are super
super competitive now don’t know what
industry Prince’s in but you look at you
look at real estate agents you know you
look at financial advisers you look at
industries where you’re all selling the
exact same stuff so you can’t stand out
on the product a product is a great way
to send out but if you are offering all
the same product then you can’t stand
out on that the way to stand out is to
make it personal so real estate agents
it’s not just putting your face on a
sign that doesn’t make me feel
personally connected to you tell me why
you started this business make me feel
something right one of my favorite
stories is of a buddy my name’s Steve
I’ve told it a few times I see was a
financial advisor he helps people make
investment decisions are you kidding me
man you know how many financial advisors
there are there are tons of financial
advisors right everybody is a financial
advisor everybody’s a part-time
financial advisor so how do you stand
out was talking to Steve let’s see we
got to combine your passions you got it
you got to find something else besides
financial advising then you could tie in
to make you different because
everybody’s doing this thing man you got
to stand out and so his sin was hockey
and it sounds like hockey like what does
hoc you have to do with
financial advisor right but Steve’s the
kind of guy who can watch SportsCenter
and watch hockey replays and watch the
same goal 20 times and still love it and
his wife looks at I was like Steve
you’re crazy what are you doing but he
loves it if you start talking hockey to
Steve it’s over this is a fantastic fine
and you may think of the start what the
heck does hockey and financial advising
advice have to do with each other but
it’s the way for him to stand out
because you know what he does now you
look at financial advisors they try to
target high net worth individuals right
you want you want to portfolio people of
millions of dollars not ten thousand
dollars and so who does it go after now
hockey players he goes after
professional NHL hockey players and they
have millions of dollars and he hasn’t
in because when he’s talking to them
he’s a huge hockey nut and so are they
and if he’s going up against other
financial advisors who just see them
with a big ticket but don’t really care
about hockey that much they’re not going
to win steve is gonna win every time and
once he starts working with a few of
them they pass his name on to yeah you
got to work with this guy he really gets
it that’s how he stands out and he’s
able to win huge deals and I’ve
massively competitive field because he
is different because he brings himself
to his business because he combines his
passions how boring is your business
right now if I go to your website can I
click to learn more about you what does
it tell me if you’re giving me a boring
corporate bio with a boring corporate
picture or no picture you’re not hitting
me tell me why you started this business
tell me why it means something to you if
you can do that then if I’m looking at
your service compared to everybody else
I’m going to pick you because I feel
like you care because I feel like I can
connect with you that’s what you need
that’s how you stand out and it doesn’t
matter how competitive the field is
because there’s always room for quality
at the top and we
you combine your passions and you find
that right fit it’s going to be more fun
for you too how much fun that Steve have
working with NHL hockey players imagine
if you were only working with ideal
clients who had the same interests and
passions as you you would love your job
you would get referrals naturally your
business would explode naturally so stop
trying to be corporate stop trying to be
like everybody else and Jackson
personality some love some feeling into
your company and you will stand out and
start to grow believe so those are
watching liked the video give it a
thumbs up below I’m a little riled up
young a little angry but it’s an
important topic let me know what you
think leave a comment ask a question
underneath and click on my face to
subscribe to the channel and see more
videos like this thank you so much I’ll
see you soon
for one of my youtube video Watchers
prince who wrote in to say hey Ivan you
are great I’m a businessman and have a
lot of competition with others I always
find it difficult to win them over hey
man I need your help so how do you stand
out okay this is such an important
question because it’s it’s something
that we face all the time as
entrepreneurs how do we beat the
competition how do we get notice and
stand out and so many of you are in
competitive fields and you’re doing
nothing to stand out and separate
yourself nothing important and if you
don’t do that you’re going to be
mediocre you’re going to be average at
best the way to stand out is to make it
personal and that’s not just throw a
picture up right that’s a start but make
it person make make me feel something
you look at industries that are super
super competitive now don’t know what
industry Prince’s in but you look at you
look at real estate agents you know you
look at financial advisers you look at
industries where you’re all selling the
exact same stuff so you can’t stand out
on the product a product is a great way
to send out but if you are offering all
the same product then you can’t stand
out on that the way to stand out is to
make it personal so real estate agents
it’s not just putting your face on a
sign that doesn’t make me feel
personally connected to you tell me why
you started this business make me feel
something right one of my favorite
stories is of a buddy my name’s Steve
I’ve told it a few times I see was a
financial advisor he helps people make
investment decisions are you kidding me
man you know how many financial advisors
there are there are tons of financial
advisors right everybody is a financial
advisor everybody’s a part-time
financial advisor so how do you stand
out was talking to Steve let’s see we
got to combine your passions you got it
you got to find something else besides
financial advising then you could tie in
to make you different because
everybody’s doing this thing man you got
to stand out and so his sin was hockey
and it sounds like hockey like what does
hoc you have to do with
financial advisor right but Steve’s the
kind of guy who can watch SportsCenter
and watch hockey replays and watch the
same goal 20 times and still love it and
his wife looks at I was like Steve
you’re crazy what are you doing but he
loves it if you start talking hockey to
Steve it’s over this is a fantastic fine
and you may think of the start what the
heck does hockey and financial advising
advice have to do with each other but
it’s the way for him to stand out
because you know what he does now you
look at financial advisors they try to
target high net worth individuals right
you want you want to portfolio people of
millions of dollars not ten thousand
dollars and so who does it go after now
hockey players he goes after
professional NHL hockey players and they
have millions of dollars and he hasn’t
in because when he’s talking to them
he’s a huge hockey nut and so are they
and if he’s going up against other
financial advisors who just see them
with a big ticket but don’t really care
about hockey that much they’re not going
to win steve is gonna win every time and
once he starts working with a few of
them they pass his name on to yeah you
got to work with this guy he really gets
it that’s how he stands out and he’s
able to win huge deals and I’ve
massively competitive field because he
is different because he brings himself
to his business because he combines his
passions how boring is your business
right now if I go to your website can I
click to learn more about you what does
it tell me if you’re giving me a boring
corporate bio with a boring corporate
picture or no picture you’re not hitting
me tell me why you started this business
tell me why it means something to you if
you can do that then if I’m looking at
your service compared to everybody else
I’m going to pick you because I feel
like you care because I feel like I can
connect with you that’s what you need
that’s how you stand out and it doesn’t
matter how competitive the field is
because there’s always room for quality
at the top and we
you combine your passions and you find
that right fit it’s going to be more fun
for you too how much fun that Steve have
working with NHL hockey players imagine
if you were only working with ideal
clients who had the same interests and
passions as you you would love your job
you would get referrals naturally your
business would explode naturally so stop
trying to be corporate stop trying to be
like everybody else and Jackson
personality some love some feeling into
your company and you will stand out and
start to grow believe so those are
watching liked the video give it a
thumbs up below I’m a little riled up
young a little angry but it’s an
important topic let me know what you
think leave a comment ask a question
underneath and click on my face to
subscribe to the channel and see more
videos like this thank you so much I’ll
see you soon
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