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Marketing Strategies – How to market a new concept


how to market a new concept so go out a
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Jerry who wrote in to say good morning
mr. Carmichael I recently came across
your postings on YouTube and I’ve been
following you ever since first let me
thank you for your work and your
assistance to the entrepreneur community
Thank You Jerry as a person who has
failed in business many times I’ve
continued and pushed forward regardless
I don’t waste your time but I have a
question and this may take a few minutes
of your time I’ve been in the
transportation logistics field for over
10 years have expanded and contracted a
few times over the years I have serviced
retail clients such as Ashley Furniture
Home Depot Sears and a few others but
what I found is that most people or
delivery contractors don’t have a steady
crew working with them but the main
issue is most can’t find help on a
moment’s notice
which sometimes in this business is
vital I have an idea to create an app to
help unskilled labor such as those in
constructions or carpentry delivery
services to link up with available hands
and workers I need to know how would i
market this app I don’t want to charge
right off because I want to build a
network of unskilled labor first then as
I get more exposure maybe start charge
and fee to the companies or business
professionals who need immediately help
this is sort of like a Stafford agency
only I want instant results for those
who need help right away how do i market
this concept again I love what you’re
doing keep up the great work Kevin Jerry
so Jerry’s a great question and
congratulations on having the guts that
go for and launch your own business
around this area I wouldn’t start with
an app my number one rule for you here
is start small number one is start small
don’t start with an app ok because an
app is going to cost you money and what
you need to do is test this thing is
there actually a need for this so you
think there’s a need is there action
need will unskilled labor give you their
their contact information and then will
the Home Depot or Sears whoever pay you
to make that service happen right and
you could start it without an app
startup just by getting people’s phone
numbers and you can send text messages
to them they’re probably more likely to
pay attention to a text than to
and anyway but you could start that
right now right you can start building
your list of unskilled laborers and say
hey if you ever want to do delivery
services or whatever service is
last-minute
I need people here’s how much
approximately you’re gonna make from it
give me your phone number and I’ll text
you anytime I get a job that’s how you
start can you build your list and you
ask them for friends and you you start
small you’re testing it you see if it
works okay don’t go spending money on an
app that that you lose time on you’re
investing your dollars into and you
don’t know if it’s gonna work or not
right and so many entrence go down that
road where they say here’s my new plan
I’m gonna invest all these all these
dollars and time into creating this
thing and then it doesn’t work out where
it’s better to test it right away on a
small scale as quickly as you can so
that’s my advice start off get their
phone numbers send text and it’s manual
but if it doesn’t work out you’re not
dumping money into this thing right if
it doesn’t work out it’s just a little
bit of your time wasted number two start
local start with a geographic area close
to you is going to be easy an ideal and
again we’re testing this thing out on a
small scale local workers okay you
target the you know ten local Home
Depot’s and Sears and all that that are
close to you and the local workers who
are all around you and you start with
them you see if it works you see if you
can get them to sign up you see if you
can get them to give you their their
phone numbers you can send them text
messages that’s gonna be the easier side
right to get their information to say
hey I may have a job for you send me
your number and I can send you a text
and we have something that should be the
easier side it’s in can you deliver to
the Home Depot so Home Depot calls and
says hey yeah we need three people to
come and deliver this thing can you
actually deliver and so you test local
test small you’re gonna make some
mistakes you figure it out along the way
and then as you move up number three is
you prove the concept right you’re gonna
make mistakes along the way
Home Depot is gonna say you know you
didn’t get me my people in time or
they’re the wrong people or they didn’t
do what I asked or they didn’t speak
English or whatever the
tyria is that they need right you’re
gonna make mistakes but you’re gonna
learn from them and you’re gonna make it
better and maybe the solution is gonna
be hey we need an app for this maybe the
solution is of the unskilled workers
they would love an app and maybe the
Home Depot guys would love to be able to
log in and just press a few buttons and
have some workers show up right maybe
that’s a in solution but you’re not
gonna know that right now right prove
the concept show that it works and then
you can slowly expand and see if like
our the Home Depot guy is even gonna pay
you for this if you go out you talk
about marketing this concept if you go
out and you get some people a job
they’re gonna spread the word for you
right so in my city Toronto I have we
have a large Filipino community and a
lot of them are nannies and we had a
nanny for a while and when there are
jobs they talk to each other there’s a
whole community right there’s a lot of
Filipinos here they love to share and a
lot of the jobs that that are on the
market they never even get posted
because they share and talk to each
other so if you get a few people in and
you get them a job through a
relationship that you have they’re gonna
share they’re gonna spread that word for
you and say yeah messages got emailed
this guy call this guy and get added to
his list and every time he has a job
he’s gonna send you a message so start
small start local prove the concept make
your mistakes without spending a lot of
money and then invest in expanding this
thing once you prove it in your local
area to go national and take over the
world
because that’s how Jerry does believe
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subscribe to the channel thank you so
much I’ll see you soon
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