I like it it looks good I remember
everybody welcome to another Google
hangout super excited to be back on with
you today we’re talking about how to
market your business you can land new
clients and I have a special guest with
me Patrick from Aweber Aweber is the
email marketing software that I’ve been
using for the past 10 plus years in my
business and Patrick’s on board to help
answer your questions on how to market
your business Patrick welcome aboard
yeah appreciate it thanks a lot even for
having me definitely excited to you know
to provide some value here to your
audience and kind of go through use
cases of you know business owners and
entrepreneurs it’s it’s certainly right
up our alley in terms of where Aweber
came from and how we grew so in
currently you know what we’re providing
today so awesome to be here thanks for
having me I love the matching
backgrounds I got the believe back here
you got the a Ripper in the background
it’s good oh you got the basketball –
there’s not my personal name but I saw
this open this is good enough so we’re
talking about marketing today and in
marketing I’m a huge believer in you
know you can use sales and marketing to
grow a business but I’m not the sales
guy you know if my business relied on me
doing cold calling my business would
fail it’s all about marketing for me and
it’s about critten engine where people
want to come and find me and they’re
searching for me and then when you have
a call with them they’re already kind of
pre-sold on what you’re all about is way
easier to land the deal there’s a bunch
of questions coming in but before
getting to those do you have any kind of
high level tips or reviews or philosophy
on marketing that might help the
entrepreneur audience yeah so you know
you kind of started speaking to creating
this this warm you know funnel right so
we talked about sales funnels and you
know certainly kind of ties into a lot
of what we do here at Aweber creating
educate educational content not always
just talking about what service or
product you provide right so concrete in
that conversation between two you know
business entities before you actually
jump into working with each other so a
lot of what I do here at Aweber is work
with a lot of the cross monk
teams on creating various types of
different content that really provides
value to your network or someone else’s
network so in the case of you know email
marketing with Aweber anyone else
it’s it’s it’s really important and most
important to kind of become that thought
leader and whatever you do whatever
product or service you provide so a lot
of what we do you know we you know we’re
the authority in email marketing is kind
of work to produce a lot of that content
and that creates that inbound funnel in
those warm conversations as you alluded
to which are most important well I’ve
done a ton of cold calling in my day and
you know you have to kind of keep it in
the grind to kind of reach out to new to
new prospects and new companies but
really at the heart of it is you know
providing valuable content to your
network and in creating that that warm
those warm conversations so they already
kind of want to work with you but you
know before you even meet yeah I love I
think email marketing also plays a role
into it not just because we’re talking
to guys from Aweber but because it’s
really helped my business I mean for
those of you watching live most of you
came probably from my email list and I
think a big mistake that entrepreneurs
make is they they might start creating
the content but then they don’t have a
funnel to catch them and it’s very few
people who will come to your website or
watch one YouTube video that you create
and then by you know they want to you
have to date before you get married and
so oh I see email market as a way to do
that where if you have a free guide you
have something valuable in your
newsletter
it gives permission to connect with
people on an ongoing basis and if you
continue to share your authority in your
emails not just by now you know this is
a great product you need to let’s get
married right now exactly right
you keep providing the content using
autoresponders then people know you like
you trust you and with time then they’ll
they’ll buy they’ll be loyal customers
and there were people on to you as well
yeah we have you know speaking to a lot
of the testimonials and our current
clients that we work with I mean that’s
exactly what they do so they’re not
going right for the cell you know if
they whether they have a product or
service right out of the gate they’re
kind of they’re building their email
lists they’re building them in their
influence
with content so we talked about
autoresponders and you know people out
there you guys may have some drip
campaigns or automation you might be
setting up which is very important so
outside of those daily weekly monthly
emails you send you want to kind of
create this this nurture track where
they’re really kind of being provided
various types of content depending upon
where they are in you know the
educational cycle you know whether
they’re ready ready to buy or not and
you might put others that are might be
kind of on the fence ready to jump in in
a different type of autoresponder or
funnel cool well let’s get into the
questions and for those of you watching
live there’s a little question box on
the right hand side you can put your
questions in there and I’ll try to flag
them and bring them up as they come up
the first one came in from Jay Rhys
who’s a loyal viewer and fan of the show
who was talking about marking to a very
elite select group so not mass marking
strategies but he only wants to work
with the certain select few people in
his running how can I reach out and
connect with those guys yeah so that
that’s huge I mean we you know at kind
of in the Aweber in the email marketing
world our clients are not just kind of
you know blasting out communications on
kind of like you know thrown pain
against the wall so they they’re always
looking for ways to get more targeted so
we talked about segmentation kind of
targeting those people who are really
interested maybe more so than you know
just a larger list and a larger scope
you may be reaching out to so I would
say it his business case whatever that
is if there’s a select known group of
people that that he can target that
somewhere along the line has kind of
raised their hand and said we’re
interested in you and your product or
service we want to hear more you know in
the email side of things you know the
autoresponders the automation to kind of
really reach out to those guys and then
also just asking asking for feedback if
he has an idea of a select group of
people that he thinks would be good for
him we’ll try to get a better judge you
know as far as what their feedback is
you know cuz he you know he might be not
a hundred percent right but just you
know kind of a lot of
we do here internally no ever is just
asking for feedback and getting a sense
from that community really what they
want before any kind of actions taken
and you know without just assuming right
out of the gate sure now I know a little
bit more bode rises business because
you’ve been such a loyal fan but in
general is it to answer this kind of
question I’ve been looking at one
what kind of referrals I might be able
to build in so who else is selling to
these elite people and how can you make
contact with them to potentially have
them introduce you to those clients so
it’s not all on you doing the heavy
lifting and maybe you could introduce
you know your clients to that referral
partner as well it’s a lot easier to
sell through partners and to try to sell
one at a time one at a time at a time
and two if you have a sense of if you
can really target and know who that
person is I’d look in the Facebook
advertising too if you know that the
people you’re going after from Philly
and love March Madness and you know fans
are the from the Philadelphia Phillies
and you know listen to Justin Bieber you
know that’s that’s like your target
customer and a little beaver once in a
while I got to throw in some Canadian
content there you know you can find
those people on on Facebook you can
advertise just to those people and then
you can send it to a landing page and
you can have an email campaign attached
to that landing page so if you know the
kinds of things that you’re very
specific very elite group of potential
clients are interested in then you’ve
run targeted campaigns just towards them
and find them through Facebook yeah and
we start to really kind of dive into a
lot of that as well here at Aweber just
with a lot of the Facebook retargeting
it’s really crazy kind of what you can
the info you can capture about just you
know one web visitor that visited your
page and that sort of thing and you know
obviously retarget them and you talked
about landing pages and all that good
stuff which ties in cool scott is ready
in to say how do i market my products to
sell directly to the end user who is
currently buying imported through
distribution he sells molded rubber
safety products he’s cold calling he
wants clients to find
instead of me trying to go out and find
them and he’s trying to sell larger
ticket items so try to sell larger
ticket items to businesses who are
currently importing their bind through
distribution
how does he reach out to these guys and
sell these higher ticket items instead
of doing cold calling yeah I mean it’s
uh it’s a big question to handle but I
like kind of going back to what you said
of tapping into you know obviously
because he doesn’t want to be hammering
with cold calls and you could land a
couple deals that way and get some
traction but who else in his space is as
an influencer or he can kind of look to
as a mentor maybe not on the highest of
levels but somewhere in between they
could kind of carve out a path to kind
of help him get to where he needs to be
in terms of distribution in terms of
eyeballs right so you talked about
jumping into others other affiliates or
networks that have influence outside of
just yourself because you only get so
far with all your own internal efforts
but I would look for someone else
directly close you know generally made
geographically close within his face
that could really help him kind of dive
into various strategies in the
distribution space obviously I can’t dig
too far into that because that’s really
not that’s not my expertise but it’s it
kind of the same principle pot of
applies that you just laid out of you
know finding others with had to have a
similar problem the same problem you can
kind of latch on to for expertise and
and dig in more there yeah I think there
the the referral kind of strategy is
great here look at influencers looking
at people who already selling to your
target audience not can you partner up
with them I’d also look at the authority
strategy on this one to think about what
what message you could add to be the
recognized authority on this industry
you know could you be speaking at
industry events could you be writing
columns in industry magazines and
journals could you be creating content
of its YouTube videos or a blog or
viewed by the media in your industry to
talk about not just your products that
you’re selling but the industry as a
whole and provide value
to your customers so that they know you
like you trust you you want to learn
more about what you’re doing right you
can just like we’re doing now we’re
talking about you know we’ve got Patrick
here from Aweber we’re time your honor
keys to help you grow your business you
know email is a part of that but we’re
not here like pimping out
Aweber you got to go buy a wherever now
but I’m not at all B yeah but like
providing content and being a thought
leader being an expert attracts people
to you they want to work with you they
want to learn about you so I think those
strategies would work really well for
Scott that plus what Patrick was talking
to find your throw partners right that
you know that influencer so whether it’s
industry related events content that
you’re commenting on to kind of be a
source for others to converse with and
then you know again conversations that
leads to you know sales if we’re if
we’re going direct to the point and
that’s you know everybody loves to buy
everybody hates being sold I mean you
walk into you know go to the mall and
you go to a clothing store and you get
that weird feeling because someone comes
right up to you and says hi can I help
you today and they’re going you know
everyone hates that family but you know
once you feel that you’re being helped
then it’s it’s much easier and everybody
loves to get to that point they love it
in the comments Allen is writing I hope
they connect with you guys after this
live YouTube video we’ll find you guys
so just connecting with you want to
count with us the other people in the
chat so just sharing your opinions being
vocal having a stance on something
already even what we’re doing right now
already is attracting people who want to
find out learn more about what we’re
doing yeah cool next comes in from
Victor what frequencies do you recommend
on sending out emails yeah good question
it does come up so there’s not a cookie
cutter black and white answer to this
one you know a lot of the the analysis
we do is kind of dive into entrepreneurs
you know
these accounts kind of their current
sending history whether they’re with
Aweber or someone else because it’s
really dependent upon your business I
can tell you this is kind of going off
some is some industry blogs that I
subscribe to and you know the HubSpot
sales blogs or email marketing all that
stuff gurus early in the morning it kind
of makes sense is the is it’s between
like six and nine is the most popular
time for opens right so if you’re
looking to just kind of cushion that
open rate you know people are getting
their coffee they’re on their phones
they’re taking the train in that’s when
people are locked in on those devices
and that’s when they’re kind of engaging
in content but it really depends upon
your product and in kind of what works
for you so there’s no I can’t just tell
you the cookie cutter way but I can tell
you know morning makes sense and that’s
what we see a lot but we do dive into a
lot of you know companies kind of set up
to see what really works for them
because it’s it’s not always just kind
of dry yeah and I think that the quality
is much more important in the quantity
and not to get too bent out of shape on
how often you’re sending emails out more
that the emails that you are send you
know are really important valuable
relevant for your audience on my channel
sorry my son my my account I’ll send out
two emails a week one will be part of an
autoresponder sequence that will usually
share the top video from my youtube
channel and another one will be a value
add content or something that I’m
promoting like this event here today was
it went out to my newsletter but I
wouldn’t get too caught up like you have
to email your audience once a week or
you’re gonna lose them because if you
start doing that and you’re just mailing
it in and you’re not sending good stuff
they’re not gonna see your email you
want it to be that if you stop sending
emails people would write in to say hey
I didn’t get your email what happened am
I still on the list which is half to me
a few times when I went on vacation I
didn’t send an email people would write
his head didn’t get your email what
happened is your newsletter canceled am
I still on it which is the same thing
for any of your marketing not just email
campaigns but look at my youtube channel
I do three video
a day on the channel and some people
think that that’s crazy and it’s too
much but it’s three quality videos right
if you can create ideally you create
your mixing quality plus the quantity
but I get to pick one I’d go for quality
every day of the week so if you can only
budget in your time to write one quality
newsletter per month then do one per
month it’s that’s way better than
putting it in for just okay emails once
a week yeah and I was just going to just
add to that with it’s just all about
setting the expectations I mean if if
you’re starting a blog or if you haven’t
established blog or a business and you
have X amount already on your email list
and you’re sending out content whether
it’s daily weekly monthly it’s you know
always think about what your users are
thinking about right are they are they
getting what you kind of set out to send
them so managing the expectations if
you’re gonna send them a weekly you know
digest or you know monthly newsletter
then that’s exactly what they should get
if there’s if you’re gonna be sending
them more frequently than you know
present those options kind of before you
go down that path so there’s a variety
of ways you can do this in the email
world whether it’s on the signup form
process where your users can kind of
select or you know deselect where and
when they get email so and then kind of
goes back to invite and feedback you
know just this is the the most powerful
channel of people raising their hands
that want info about you that want your
products and it’s across all other
channels and you know I’ll do and we do
webinars and kind of talk about this
it’s crazy how powerful building your
email list is but again it’s always
remember and invite feedback kind of
that they’re there too and make sure
that you’re kind of on the ball in terms
of those expectations and you’re not
just kind of going off on your end of
the strategy and just blast them out you
know emails at whatever given time make
sure there’s a thought behind it so next
one was Scott I have a nail salon all I
have is word of mouth right now
what should I do to start marketing well
good question Scott so word of mouth is
is awesome do you have that right out of
the gate
I can tell you kind of where Aweber came
from we’ve been around about 17 years
and that’s exactly how we grow
word-of-mouth of people enjoying the
product seen value in the product
passing along to their friends and other
business owners so that’s great great
start
but it’s I would say you know the
obviously there I would assume there’s
some sort of a web presence there’s a
Facebook page so make it you know what
or you know people are coming into your
salon so provide options for them to
join up to receive updates or promotions
or kind of coupons from your business so
start growing that list it’s very
important to start now and
that’s gonna that’s gonna prove and turn
into our life for you in terms of actual
dollars so there’s a lot of cool things
you can do and you know a
brick-and-mortar store or you’re having
people come into your salon you can have
people sign up your email list in house
you know when they’re coming in and that
sort of thing so a lot of cool ways but
build that list and and start adding to
that word-of-mouth growth which is
awesome yeah I wouldn’t discount
word-of-mouth like you say all I had was
word of mouth right now that’s that’s
super powerful that’s amazing if you get
word of mouth happening you know a
company is kill for that so you’re doing
something right like you provide an
amazing service you want to be more than
just giving somebody their nail job
right something that is so remarkable
that you want people to talk about you
so that’s already a fantastic start a
nail salon is local it’s a local
business so you know I don’t know where
you are but I probably wouldn’t come to
you I’m not going to go to nail salons
but just in general because I’m from
Toronto so what I would look at is heavy
on the local SEO and one of the things
that we do at our local other I own a
local dance school business here
teaching salsa in Toronto when people
have a really good experience at the
school we’ll ask them to go to Google
our local profile page and leave a
review and so if you have some people
who are really loving what you’re all
about you can have them go and leave a
review for you on Google and that really
helps you with your local results so if
somebody’s searching nail salon and you
have
50 amazing reviews some people have had
a great experience with you then you’re
gonna show up at the top of the search
engines all the time is super helpful
and effective strategy for a local
business especially if you have a fan
base right if you’re getting
word-of-mouth and people love you then
it should be easy for them to want to
take that one extra step to help you out
yeah that’s a great it’s a great point
cool
next up Allen I’m starting a fruit
delivery business my market is
specifically the people living in condo
complexes in my place what’s the best
way to get to them thank you from Allen
yes so the first thing that comes to my
mind is if he’s living in a condo he’s
not he necessarily doesn’t have access
to all these names because I’m thinking
in the email world kind of maybe there’s
a newsletter you can send out he’s not
the owner of the complex correct or is
he just living in the complex just Wow
yeah I think the business is the fruit
delivery business not owning the condos
yeah so you know obviously startup stage
you know email might not come come into
play right out of the gate you know
whatever the venue is and kind of the
format of him setting up the initial
business whether it’s you know kind of
you know street it’s the fruit delivery
business is first my first move would be
kind of local minimalistic ads like
you’re saying you know people want to
hear about this wherever they kind of
tap into so you know maybe maybe on
Facebook but maybe just the general you
know local you know advertisement side
of the game maybe it’s not the Yellow
Pages but trying to think through I mean
it’s a local fruit delivery there’s no
there’s a lot of things you can do I
mean I don’t think email of us would
come out come out right away but what
are your thoughts on on the initial the
push there for local business like that
small local business yeah I think I
think is a combination and Allen is
saying it’s a she says a she not a he so
sorry about that allergies yeah I think
Facebook could be a great way to go if
you could target people who live in
condo
I don’t know if you can specifically do
that it’s interesting to see what I
would try to do is I would try to have
it as a selling feature for the condos
if there’s a way to work with the the
management to have it be have you be a
preferred seller there and some kind of
bonus feature for them to really give
and recommend to their to their client
base if you could give me preferred rate
to people who are at certain condos it
might be something that they could use
as a package to help promote their
condos when they’re selling it I was
looking at a condo and I want to get an
electric car and no condos have electric
vehicle plugs so like I can’t
I either pick I left your vehicle or I
pick the condo and and it’s such a
competitive industry to be in in the in
the condo market right now that this
could be a cool marketing way for them
to stand out so you know if they gave
away the first delivery for free or
something something that they could
offer as an enticement for people to
want to buy their condos that could be a
cool way to reach a lot of condo unit
owners you know really quickly the
newsletter could still tie in you know
part of it could be education too like
what kind of food you’re giving why is
it so important is it natural is it
organic is it local you know what are
the health benefits can give me recipes
all that stuff could be massively
helpful but I think in terms of making
that first entry I would try to work
through the condo owners the builders
and see what you might be able to get
done there yeah I’m sure they have so
I’m now you got my wheels turn so I’m
sure there’s delivery aspect so you’re
right I mean they they’re probably you
know we even work with and we power you
know apartment hire corporate entities
that owned various you know housing
department so there’s newsletters
involved there so if you tap into them
as a local you know any new residents
coming in they have exclusive promotions
you know maybe through Alan’s her floor
you know fruit delivery business very
similar to a lot of the conversations we
get into for partnerships we’re tapping
in
we’re trying to become an exclusive or
preferred provider in the email space
for you know various crms or other
online softwares which may produce some
marketing services like email so it’s
it’s kind of the same tactic where you
know let’s let’s jump it into the higher
level entity on the corporate set on the
condo side and see if we can kind of do
the same thing with like a local
services as a fruit delivery business
owner cool much is writing in about
emails what emails have had the best
response for you are there any one or
two that stand out yeah so a good
question so recent split tests we did
was was just all-around video and we
know how crazy video is and how it
increases engagement so I like to bring
this example up because it was so
powerful so we did a simple test so we
sent out an email newsletter you know to
two newsletters one with video and then
one without and just to kind of see the
engagement terms of the open rates and
the clicks all those engagement metrics
and you know we we doubled plus some the
one with video in it now not to say that
every time and you must use you know
video and every piece of content you
send out but it was speaking to a
community that was you know it was a
round video and it was had a little bit
of text in it and there was one one
without and one with and it was just you
know exceptional the the engagement we
see in terms of the increase that’s what
it always comes month was that it was
that just like embedding a YouTube video
or a link to a video or how did the
video work so how ours works is you
embed the YouTube URL or a Vimeo URL
typically it links to your you know it
would like if we say email with Evan
Carmichael video it would link to your
YouTube page but it was you know it was
we just wanted to kind of see what what
really kind of was performing better and
by for that you know the one that had
the video was the engagement just
skyrocketed that’s interesting so you
can
so when I do beat it now I’m curious for
me when I when I put videos out I’ll
take the thumbnail and then I’ll link
that just as an image this it’s an image
that then links to my YouTube channel is
that the recommended way to do it or can
you embed a video or how did you guys do
it I’m just curious my own selfish yeah
you could certainly do that as well so
you can link any image to a specific URL
to a specific you know external you know
site but you might want to try out you
know dragging and dropping in the whole
the YouTube video so when the user gets
it they see the play button it’s not
just an image and then once they click
on it it goes to your YouTube channel so
it’s a little bit different than just
being an image externally in a way it
operates the same way but there’s the
full YouTube video in there with the
play button and you might want to do a
test yourself see how that how that
works out
that’s that thing I’m going to that’s
good I’m getting the value on this – I
love it
much to your question I mean loaded
again was what emails have the best
response for you I think a lot of it
just comes down to general general
marketing you know like the any titles
titles make a huge difference right if
you’re asking a question if you’re
saying something impactful if you’re
using like the seven ways try to include
numbers all those all the stuff that
works in general
copywriting when we’re promoting this
video or you know you’re creating a
newsletter or you’re you know taking out
an ad you know that headline makes a
huge difference and put in love and
spending some time to make sure that the
headline you know sings makes a big
impact and I think the easy way to do it
is to do split test so patrick talking
about a little bit before but one of the
things that’s great about a weber is you
can when you’re sitting out on a
broadcast email you can split test i
don’t know how many times you can do it
but you can create multiple tasks and
say you have four versions or ten
versions and you can see which one has
the best result and so something i’m
going to do it from my book as an
example you know i’m kind
and with the title for my book I have a
working title but I’m going to be
looking at no variations to see what
what pulls the best using my ear per
list to send out you know ten different
versions with a subject line and
whatever
yeah whatever pulls the best that’s
going to be the title of the book yeah
and so the task to get to get the best
results for all your campaigns so I find
it super helpful you can’t do that on
YouTube or another marketing but you
came with your email newsletter list I
find it super helpful yeah I mean cuz
you know so much more functionality just
taught in the email world cuz you own
that email list right so you’re gonna
hook into a software be you own that
list and you know most popular probably
that’s what tested is the subject line
is right that’s the first thing anyone
sees when you’re on your iPhone or and
we’ve all you know deleted a ton tons of
emails that are unwanted but there’s
always the ones that we save and we mark
them as important but like subject lines
and then you can get you know I just
mentioned video or just the way you kind
of maybe if it’s a simple subject line
it’s a video and then there’s a line or
two of text you can even mess it you
know mess around with that liner to a
text you can really split test anything
but I obviously the you know the subject
lines are huge that’s that’s that’s
what’s gonna pull in the click right
well Allen who had the fruit delivery
business wrote in to say wow thanks for
that so much value what you guys said
had definitely got ideas to work on so
it’s good it’s awesome and Tamara is
ready to follow up on that question or
that topic you mentioned about embedding
the video she writes can you do the
image on the embedded link to could this
catch two kinds of people the ones who
click the link and the ones that click
the image so she’s trying to and I’m
just picturing this on the body of the
email she’s looking to embed just
pulling a link or so for the Kindle ink
be an image to like that that embedded I
think it is like it is an image right
like the video inside the email there’s
a thumbnail on it to its apps it’s the
play button it’s an image of correct and
yes and you set what that image is or
just pulls their default from YouTube
it’s gonna pull the default one the way
we work from YouTube that’s a good
question that’s actually in the roadmap
a lot of these little things that come
up so really good question in terms of
you know initially yeah pulls in the
YouTube thumbnail but you know clients
it does come up and so it’s it’s on the
roadmap our developers her heads down on
a lot of stuff but in terms of
manipulating that image other than just
the standard YouTube thumbnail it is
some leaves we’ve talked about cool Wow
I mean you should keep spending time on
your YouTube thumbnail and make that
appealing for people to click on so I
would just drag the YouTube video into
the Aweber newsletter template and it
will auto auto populate it for me
mm-hmm cool yeah I’m gonna test it I’m
gonna test it okay and then you did the
image you can just if you just want if
you’d like the image better and you
don’t want to pull in the the you know
the youtube link like you said you can
link that image like I believe the the
last question was over to a certain
video cool Richard is writing in
creating content can be difficult when
working full time should I create a
series of emails with the help of a text
writer or drop new opt-ins into my
monthly newsletter should I create a
series of emails with the help of a
writer or drop a new opt-ins into my
monthly newsletter so I think to two
questions going on so just talking about
creating content right so we understand
that you know business owners are on the
go and entrepreneurs they want to they
don’t necessarily always want to be
crafting and writing their content we’re
doing a couple cool things on our end to
kind of curate content and just give
entrepreneurs and business owners the
ability you know pull in various
articles and content in their industry
or its relative to their audience and
then kind of post them some comments on
it and then blast it out so that’s
actually a new cool app that were pay
attention for its called curate which
will be doing exactly that so in terms
of crafting the emails you know the way
we work a lot of the entrepreneurs or
clients are you know physically crafting
these emails so it’s kind of really up
to you based on
if you feel you need you know a third
party source to kind of help you right I
mean there’s plenty of companies and
services out there that do that so on
the content side I don’t know what’s
your experience with with that working
with tools to kind of craft content on
the go how does it work out for you so
for me I I’m particular with my content
I’ve had a hard time working with with
writers to get the words out of me and
save my voice I think that’s the biggest
thing is when I when I send out a
newsletter or when I tweet or when I
leave comments if something’s coming
from me I want it to be in my voice I’m
maybe two ain’t all about that maybe I
care too much about that and maybe maybe
maybe I forget that I said Richard
doesn’t care as much about it what you
might do is think about if you’re not a
strong writer are you better at making
videos or you look it like recording
something down and giving that to
somebody to to type up I think the most
important thing in in sending out a
newsletter or creating content is that
it’s authentic and the danger of just
hiring someone to do it is you know you
don’t wanna just give somebody a copy
and say hey write write an article for
me about five ways to you know grow
healthy fruits or something you know
it’s not just about regular content you
want to have your voice your opinion
somewhere in there so if you’re using
somebody to help you create the content
then just make sure that your voice is
still there it’s authentic it’s the the
tone even if the exact words aren’t what
you would say the tone and the the
context is like represents what you
stand for no so that would be my advice
yeah I mean if rich feels comfortable
with someone who kind of can replicate
or kind of you know you know with you
know holding the credibility of his
voice you’re right I mean it really
depends and then there I there’s a
second question too on opt-ins not sure
exactly he was talking about working
with optin
on his email list right I will post this
in either or should I create a series of
emails with the help of writer or drop
new opt-ins
into a monthly newsletter so drop I’m so
dropping new opt-ins into a monthly
newsletter of like email addresses and
contacts which you would be sending your
newsletter to so it’s kind of two
different it’s grown the audience of
email addresses and contacts and then
it’s creating the content so it’s kind
of I’m not a hundred percent sure
exactly how to tie that in I mean it’s
obviously hopefully he’s doing both and
he’s and he’s killing it doing both you
know building his own internal email
list of followers and then you know he
can that was good advice I’m figuring
out the best way to go about creating
contact yeah I had to pick between
adding people to my newsletter or
creating quality content I would go with
the content because if you’re just
adding people into your list without
having anything to give them that’s the
quality they’re gonna balance anyway he
wrote back to say question answered
thank you so we answer this question
thank you
thank you for asking Richard okay next
up Derek question I’m involved with a
start-up brand of clothing as a start-up
what are some effective methods of
marketing specifically for my industry I
want to be very mindful in the budget as
unhealthy spending can be detrimental to
the life of my business so marketing a
start-up clothing brand yeah very cool
and wish you the best of success I have
a buddy that it’s kind of doing the same
thing well he’s been at it for about ten
years but very cool
yeah so in terms of marketing in the
email world of any startup you know
regardless of clothing line or you know
a fruit fruit business its we have a lot
of clients that kind of use you know
freer versions to kind of be cost to be
mindful of the cost so a lot of them you
know they’re looking at MailChimp for
you know that freemium version but I
also do work with a lot of startups that
you know we’re reaching a point of kind
of being serious about growing their
audience and all different channels and
one of those channels being
also they’re willing to jump into beyond
those 2000 contacts where MailChimp
provides free and and you know solution
like us where we’re only nineteen
dollars a month it it makes sense
because we don’t have that freemium
version but again kind of just the
general marketing influencers who are in
you know mentors in the clothing
clothing industry there’s there’s a ton
of trade shows I know there’s one crazy
new clothing line trade show in Vegas
where my buddy goes to and he’s he’s
kind of you know he’s been in this thing
for ten years but he still operates
under the startup mentality bailey say a
big brand is you know there’s no
overnight success overnight success take
10 to 15 years right
so it’s you know Damon Damon John of
Shark Tank will tell you that
FUBU wasn’t an overnight success it was
took him years to do but you know on the
marketing side tap in tap into trade
shows and you know just growing your
audience and there’s a blog where you’re
talking about things in the industry if
you’re talking about fashion you know
build your audience there everyone’s
queuing in online and that just converts
to clicks and sales of your t-shirts of
your you know your apparel and all that
stuff yeah I definitely be looking at
influencers I think that’s the way to go
with clothing I would try to look at the
top youtubers and instagramers that you
like and reach out to them and see if
they’d be willing to take a look at your
clothing I’ve worn some shirts from
people who sent them in to me that I
like and then I get asked questions you
know where did you get that shirt and
we’ll leave the link in the description
of the video and people go and buy them
they got nothing coming in where this
guy made this awesome bull and I’m a
tourist and so he’s gonna send me this
bull shirt and I’m gonna wear it in some
of my videos I’m sure that’s gonna help
him with his sales so you want people
who have an audience to wear it and
share it now they have to like it
you know the ball is a little weird for
me but most of the stuff that I wear
would be Entrepreneur related I’m not
wearing my own stuff it’s something
else’ to millions entrepreneurship so I
would start with thinking about
the youtubers that you already follow
who are the people Instagram or Twitter
or bloggers that you already follow and
like and enjoy their stuff because when
you reach out you have an authentic
message and hopefully they recognize you
because you’ve been leaving comments on
their channels already much easier than
doing a cold email out to somebody who
you don’t really know and saying this is
great for your audience so I think the
influencer marketing is deaf to the
we’re and doesn’t mean it’s a lot of
hustle it’s time it does have to cost
you anything in terms of dollars apart
from sending a shirt sample off to
somebody in the mail yeah I mean while
you’re working on all the other daily
you know the daily grind stuff that you
do like you said it doesn’t happen
overnight but influencers with like
especially looking at a clothing brand
someone has some notoriety is it seen
wearing that you know we’ve we’ve all
kind of seen those stories that’s huge
so keep shooting for that for that kind
of big big I guess big jump to the next
level big piece of like hey you know it
was seen on TV or something like that
well yeah you talked with Daymond John
and FUBU and his launch is with LL Cool
J who agreed to wear his shirt are you
sure they’re his hat I forget what it
was on a commercial and that helped kind
of skyrocket the business because ll who
was the big rapper at the time agreed to
wear it and Daymond basically camped out
on LL lon I kept harassing him till he
got a yes out of it but yeah it’s such
an easy way to do it easy in terms of
the strategies easy the execution
requires a lot of time and effort cool
Jane is asking about how to brand
yourself in the entertainment industry
how can you create a brand for yourself
in the entertainment industry so I’m not
a brand in the entertainment industry
but I tell you the first thing I would
do is you know what ever heard her her
kind of thing is and whether they she’s
an actress or comedian to me it starts
on line with you know whether you’re
content right you need to jump into the
fools of the youtubes of the world you
know you know more than anyone about
this right growing your audience there
and video and content and getting in
front of eyeballs so in the
entertainment industry you want to be
online right because and that’s where
you’re gonna get seen him not sure if
she what she does that he’d then be
called a to see what Jane is it correct
yeah not sure what you do Jane but I’m
sure there’s some sort of you have some
sort of online presence as it is but get
yourself out there we talked about
influencers it’s very important as well
but just your content if it’s video
related just just keep pushing content
content content I was I used to work
with a lot of web publishers and a few
startups up in New York City some of
them that were that went on to create
huge audiences and get acquired and the
number one thing they did was just push
push push content every day and stay
true to that it wasn’t easy
out of the gate but you know those are
the ones who kind of really take it to
the next level in terms of getting mass
eyeballs and just building an audience
you know that’s huge
yeah I agree III think it’s a matter of
figuring how you unique I think there’s
a lot of copycats in the entertainment
industry and the ones who stand out are
the ones who unique so it starts with
what is like what’s so special about you
what’s your message how is it different
what are you staying for as an artist as
an entertainer and then how do you
express that in a way that’s different
than other people I remember watching a
video clip of 50 says talking about
people who are submitting demo albums to
him and he said I heard 10 people last
week who sound like Lil Wayne and they
sounded exactly like Lil Wayne and he
said that’s great you sound exactly like
little Wayne but there’s already little
Wayne so why am I gonna go with you
right and so it’s not not just trying to
emulate and sound like somebody else was
hot right now but finding your own voice
that’s unique and different that people
will remember so that they’ll say well
they sound likes you they shall like
Jane and not like somebody else I think
it’s super important I think easy way to
start
you are if you’re a singer I love it
when singers do covers of other songs
but twist it to make it their own
version you know so if you’re like a
heavy metal rocker or a rapper you know
take a Justin Bieber song and make it
your own
write those things like they do or don’t
do a cover of another rapper or another
heavy metal star take something out of
the genre and put it in your own style
and that helps attract an audience for
your your original songs as well but you
need to have that unique voice that
unique style that people can say that is
that person that is gene and why she’s
special
and into so going off that so you
mentioned Justin Bieber earlier so I was
tuning in with the wife to American Idol
here in the States and it’s in its last
season but it speaks true to what you
said because you know awesome singers
they’re down to like the top 10 and you
know this this I think it was a female
girl who did a cover of a Justin Bieber
song and you know there’s others who
kind of did similar stuff and they
knocked it out of the park great voices
tons of talent but all the judges and
kind of you know what I was hanging out
with my wife I was like you know what
was really good about that it was a
Justin Bieber song but she changed it
and completely made it almost new and
like the audience picks up on that the
judges kind of spoke to that and that’s
what you know gave her that’s so true
though I mean it’s two dime a dozen but
if you can make it your own
it’s a home run yeah they’ll try to be
the next test whoever in your industry
try to be the first of you and that’s it
that’s applicable to not just
entertainment but any entrepreneur
Victor’s writing then to say are you
guys going to have this live video on
for later review it’s awesome and
awesome information yeah so this video
is live for people we’re tuning in right
now but it’ll live on my youtube channel
I don’t know if it’s uploaded to the
Aweber channel as well or clips but it’s
definitely the same link will be
available afterwards you can watch the
whole thing back
Scott wrote in the say I’m looking into
loyalty programs what do you think about
loyalty programs and do you have
opinions on which would be better so
loyal Pro let see programs are
definitely good we don’t we don’t get
into a lot of that with with the email
space certainly something that could
just be one factor in building someone’s
brand starting out or or established and
then that taps into a whole influencer
world as well new conversations start
from kind of building your own loyalty
program so I can’t really I would like
to is there specific business use case
that she or he has in terms of the
product I’ll be curious to know where
this yeah stop if you want to if you
want to write back up to what kind of
company you are launching and how you
want to use a loti program that could
provide more context I think I think
those two programs are great it just
it’s a lot of work to set up and to do
it well and is that there are some easy
ones like if you had the nail salon that
we talked about before you know you have
you have your punch card and every you
know nine times you come you get the
10th one for free those are some easier
things to do I guess it is just I just
caution against try to think too much
trying to make things too complicated a
lot of entrepreneurs and this was me too
in my first business like I had the
greatest plan in the world but I would
spent three months working on the plan
and then it was too difficult to execute
again so I didn’t have like the
customers to justify it and so sometimes
it’s easy to get lost in complex
planning as opposed to actually do the
things that help grow your business so
loyalty programs are one of those things
that can work just agnostic don’t make
it too complicated and again if you want
to provide more context so Patrick and I
can give you some better advice on the
kind of industry you’re in that’d be
awesome god yeah I’m a part of I’m a
part of a bunch of them locally just
kind of
you know local like you said nail salon
or frozen-yogurt do we go to so we got
the the hole punches so definitely good
from a small business perspective but I
would agree you know you’re starting
something now and it’s like before you
do you know just do something like get
started with it instead of worrying
about you know a large eccentric loyalty
program that may fit in and may come
into play down the road cool
Edwin writing in I’m a designer trying
to start a creative agency as a start-up
water some methods of marketing for my
creative services do I need to find my
clients or let them try to go find me so
with designer trying to start a creative
in this creative agency so I would just
so obviously he’s a designer he’s had
some experience he he has a portfolio
right maybe he’s a web designer or maybe
he’s good with WordPress so who is he
worked with who’ve like if I’m in your
shoes I’m saying who have I worked with
that I have a pretty decent relationship
and I can reach out to and just have a
conversation with and you know see if
there may be an opportunity there so
kind of looking internally at your own
experience of your own network that you
can tap into you know whether it’s just
you starting out as a freelancer as a
consultant which you know we have a lot
of those that use Aweber and their
marketing consultants and so they work
with a bunch of clients but look at your
own network who do you know who may they
you know who may someone that you know
no it’s like you said the influencers
and market just having a conversation
with work you’ve already done and I know
that you know the web design the design
in general is so valued you know today
in terms of being able to be a web
designer and you know how to code and
work with HTML or just maybe it’s visual
design it’s such a valuable asset to
have that people really value that and
then I’m a I’m guessing that you know
one or two people that you could you
know almost look at his clients out of
the gate to get you really start yeah I
think for this kind of business I mean
heavily looking at referrals and
alliances I don’t know what part of the
the design you’re doing like you’ll be
doing web design or graphic design or
all of that but you can look at
companies for building websites you can
look at companies are doing SEO services
you can look at companies that provide a
video production again the your your a
piece in a bigger wheel of services that
have been sold when somebody is doing
marketing or branding so you’re part of
that but you can connect with the
copywriters and the other designers and
the video guys because they’re also into
the same market and they offer you can
use you to help bolster themselves like
it’s if they can go in it can be hard
for somebody who just does writing to go
in and get the client but if they also
have someone help design around the
content that they’re creating that’s
that’s a ways that’s a bonus and so I
would be spending as much time as
possible trying to make local
connections with people who have
complementary businesses to mine to be
able to go in as a team to these pitches
because it adds value for them to their
clients as well I think it’s in this
kind of business is the easiest way to
get started if you can build up with
fill network up for you but potentially
your first client could be another
agency which like you mentioned isn’t
it’s so heavy on whatever part of web
design they’re getting into so you know
maybe you’re a 1099 initial contractor
but that’s that agency who’s kind of
handles the broader scope of things
beneath some design help boom you got
one client right there and then you know
kind of just snowballs from there
whether you’re working with agencies or
someone else that just may need help on
the design area so you know it’s a it’s
a great place to start cuz a lot of
agencies will outsource the the rates
are lower because they have to make a
profit off of what you’re selling but it
helps you get your feet wet in the
industry helps improve your skills and
helps you build up a portfolio so yeah I
love that point John is writing then how
can you present yourself as unique when
I have a lot of people thinking that all
magicians are the same or
interchangeable so I guess is a magician
how can he be me
the magician’s we dishes entrepreneurs
fears oh that’s awesome we have I
actually work with a few that I’ve
on-boarded here clients have aweber that
are magicians so they’re producing
content all the time they’re sending out
that newsletter they have a YouTube
channel they’re showing off their street
magic or there you know in venue magic
if this one guy he was just going around
to a local restaurant they hired him so
like it was a kind of an informal set up
so he would he would do his little
tricks and card tricks for people while
they were waiting for their food but
yeah and it’s it’s just getting content
out there and kind of separating
yourself there’s other similar tricks
that you’re seeing others or people you
aspire to be like do like try to figure
out a new twist to it kind of like you
mentioned how entertaining are you I
mean if I’m looking at a magician you
know it’s not everybody’s David
Copperfield
but you know how engaging like with the
audience are there and just as a there
kind of delivery you know I love
magicians
got my wheels turn I’m just thinking I
had to fix them when I was little with
the you know you disappear the
handkerchief and then that was about it
yeah I agree so first is were you
thinking about the tricks themselves can
you make something different special
unique number that might be hard I think
I think the challenge is that a lot of
people would think oh it’s gonna be the
same stuff and so it’s on you’d assume
is not the same stuff does that hiring a
magician if I think every magician is
the same then I’m just gonna beat you
down on price somehow can you come out
to my own set why would I pay double for
you can heard of that guy who does the
same tricks so it’s one showing me that
moves that you have the tricks that you
have are definitely need to put your own
spin on it I think Tim is bringing one
yourself to the show because it’s not
just it was the tricks it’s also about
how you present him so David Copperfield
is himself thing he has a certain way of
delivering his tricks and David Blaine
has a totally different style of how he
does his thing and so what’s your style
just like we talked a little Wayne
before don’t try to be a cheap man’s
version of David Copperfield be the best
version of yourself and at the end of
the day what people want is the reaction
like I want to see your trick gonna be
wild and be entertained and feel happy
and be curious is that how did you pull
that off and so it’s a very visual
medium and I agree with Patrick about
getting videos up on YouTube touches of
what you’re doing but the reaction of
the crowd to see the show that you can
put on and then you can follow that up
with an email sequence people to get on
your list to get a monthly you know new
show of what you’re doing but I think
it’s on you to really again not just
emulate these other guys even in what
you’re saying here in your question it
wasn’t I didn’t see anything that’s
uniquely different about you John Hope
the magician so both of those things
different different tricks different
moves and also how you present them with
the entertainment value whether are you
joking and having fun and laughing and
doing gags with the audience are you
very serious in this degree is since you
are really curious you know something
that fits into the persona but it kind
of who you are bring more of yourself to
it that’s how you start being different
yes building a personal brand like me
you know Criss Angel Mindfreak right
that’s kind of his thing you have David
Blaine who I love it’s kind of that you
know delivery and then there’s so it’s
really about building the brand and just
being like you said personality and then
the back half of that is actually the
tricks you know and that’s how we’re all
fooled anyway because we’re we’re paying
attention to someone’s delivery and
before we know that they took our wallet
you know right so that’s part of the
show and entertainment value yeah I love
it
patrick already bumping up against the
clock here for people who want to learn
more about you if they were the question
I have your Twitter account up in the in
the title so they could find it there
but how can I learn about you and more
about Aweber and what’s wrong
yeah absolutely so any questions guys
like come up pertain to your business
anything at all if you guys are startup
if you’re an established company who has
an email list or is looking to you know
build on that or it as it pertains to
other channels not just email because
you know I have experience the last ten
years kind of working with entrepreneurs
working with business owners just
building their digital audience so
whether it’s paid ads or display or
Facebook or email like I kind of got
into email to really be focused and
targeted movie back home here and
getting engaging getting married that’s
it was great great opportunity here they
weber but it’s such a powerful way to
it’s the most direct way in terms of you
building your brand and you ultimately
selling to your community so hit me up
on twitter at pete Tut’s with a Z and
might you know I don’t know if my email
is up there Patrick Speed Aweber com
shoot me a note happy to see how we can
help and be an asset to you guys cool
and to learn about Aweber just Aweber
comm yeah Aweber comm go to Aweber comm
any specific questions around the
platform itself we do have a 30 day
trial you know for all clients to kind
of kick the tires and see how how we can
be a fit for you guys let’s go to a
weber calm and any questions reach out
to me directly
awesome well Patrick thank you so much
for the time thank you guys for watching
live and we’ll see you on a future
episode yeah thanks guys from wherever
you guys to didn’t from today we’re
outside Philly here and in Chalfont
Pennsylvania it’s been great really
appreciate it thanks a lot love it
everybody welcome to another Google
hangout super excited to be back on with
you today we’re talking about how to
market your business you can land new
clients and I have a special guest with
me Patrick from Aweber Aweber is the
email marketing software that I’ve been
using for the past 10 plus years in my
business and Patrick’s on board to help
answer your questions on how to market
your business Patrick welcome aboard
yeah appreciate it thanks a lot even for
having me definitely excited to you know
to provide some value here to your
audience and kind of go through use
cases of you know business owners and
entrepreneurs it’s it’s certainly right
up our alley in terms of where Aweber
came from and how we grew so in
currently you know what we’re providing
today so awesome to be here thanks for
having me I love the matching
backgrounds I got the believe back here
you got the a Ripper in the background
it’s good oh you got the basketball –
there’s not my personal name but I saw
this open this is good enough so we’re
talking about marketing today and in
marketing I’m a huge believer in you
know you can use sales and marketing to
grow a business but I’m not the sales
guy you know if my business relied on me
doing cold calling my business would
fail it’s all about marketing for me and
it’s about critten engine where people
want to come and find me and they’re
searching for me and then when you have
a call with them they’re already kind of
pre-sold on what you’re all about is way
easier to land the deal there’s a bunch
of questions coming in but before
getting to those do you have any kind of
high level tips or reviews or philosophy
on marketing that might help the
entrepreneur audience yeah so you know
you kind of started speaking to creating
this this warm you know funnel right so
we talked about sales funnels and you
know certainly kind of ties into a lot
of what we do here at Aweber creating
educate educational content not always
just talking about what service or
product you provide right so concrete in
that conversation between two you know
business entities before you actually
jump into working with each other so a
lot of what I do here at Aweber is work
with a lot of the cross monk
teams on creating various types of
different content that really provides
value to your network or someone else’s
network so in the case of you know email
marketing with Aweber anyone else
it’s it’s it’s really important and most
important to kind of become that thought
leader and whatever you do whatever
product or service you provide so a lot
of what we do you know we you know we’re
the authority in email marketing is kind
of work to produce a lot of that content
and that creates that inbound funnel in
those warm conversations as you alluded
to which are most important well I’ve
done a ton of cold calling in my day and
you know you have to kind of keep it in
the grind to kind of reach out to new to
new prospects and new companies but
really at the heart of it is you know
providing valuable content to your
network and in creating that that warm
those warm conversations so they already
kind of want to work with you but you
know before you even meet yeah I love I
think email marketing also plays a role
into it not just because we’re talking
to guys from Aweber but because it’s
really helped my business I mean for
those of you watching live most of you
came probably from my email list and I
think a big mistake that entrepreneurs
make is they they might start creating
the content but then they don’t have a
funnel to catch them and it’s very few
people who will come to your website or
watch one YouTube video that you create
and then by you know they want to you
have to date before you get married and
so oh I see email market as a way to do
that where if you have a free guide you
have something valuable in your
newsletter
it gives permission to connect with
people on an ongoing basis and if you
continue to share your authority in your
emails not just by now you know this is
a great product you need to let’s get
married right now exactly right
you keep providing the content using
autoresponders then people know you like
you trust you and with time then they’ll
they’ll buy they’ll be loyal customers
and there were people on to you as well
yeah we have you know speaking to a lot
of the testimonials and our current
clients that we work with I mean that’s
exactly what they do so they’re not
going right for the cell you know if
they whether they have a product or
service right out of the gate they’re
kind of they’re building their email
lists they’re building them in their
influence
with content so we talked about
autoresponders and you know people out
there you guys may have some drip
campaigns or automation you might be
setting up which is very important so
outside of those daily weekly monthly
emails you send you want to kind of
create this this nurture track where
they’re really kind of being provided
various types of content depending upon
where they are in you know the
educational cycle you know whether
they’re ready ready to buy or not and
you might put others that are might be
kind of on the fence ready to jump in in
a different type of autoresponder or
funnel cool well let’s get into the
questions and for those of you watching
live there’s a little question box on
the right hand side you can put your
questions in there and I’ll try to flag
them and bring them up as they come up
the first one came in from Jay Rhys
who’s a loyal viewer and fan of the show
who was talking about marking to a very
elite select group so not mass marking
strategies but he only wants to work
with the certain select few people in
his running how can I reach out and
connect with those guys yeah so that
that’s huge I mean we you know at kind
of in the Aweber in the email marketing
world our clients are not just kind of
you know blasting out communications on
kind of like you know thrown pain
against the wall so they they’re always
looking for ways to get more targeted so
we talked about segmentation kind of
targeting those people who are really
interested maybe more so than you know
just a larger list and a larger scope
you may be reaching out to so I would
say it his business case whatever that
is if there’s a select known group of
people that that he can target that
somewhere along the line has kind of
raised their hand and said we’re
interested in you and your product or
service we want to hear more you know in
the email side of things you know the
autoresponders the automation to kind of
really reach out to those guys and then
also just asking asking for feedback if
he has an idea of a select group of
people that he thinks would be good for
him we’ll try to get a better judge you
know as far as what their feedback is
you know cuz he you know he might be not
a hundred percent right but just you
know kind of a lot of
we do here internally no ever is just
asking for feedback and getting a sense
from that community really what they
want before any kind of actions taken
and you know without just assuming right
out of the gate sure now I know a little
bit more bode rises business because
you’ve been such a loyal fan but in
general is it to answer this kind of
question I’ve been looking at one
what kind of referrals I might be able
to build in so who else is selling to
these elite people and how can you make
contact with them to potentially have
them introduce you to those clients so
it’s not all on you doing the heavy
lifting and maybe you could introduce
you know your clients to that referral
partner as well it’s a lot easier to
sell through partners and to try to sell
one at a time one at a time at a time
and two if you have a sense of if you
can really target and know who that
person is I’d look in the Facebook
advertising too if you know that the
people you’re going after from Philly
and love March Madness and you know fans
are the from the Philadelphia Phillies
and you know listen to Justin Bieber you
know that’s that’s like your target
customer and a little beaver once in a
while I got to throw in some Canadian
content there you know you can find
those people on on Facebook you can
advertise just to those people and then
you can send it to a landing page and
you can have an email campaign attached
to that landing page so if you know the
kinds of things that you’re very
specific very elite group of potential
clients are interested in then you’ve
run targeted campaigns just towards them
and find them through Facebook yeah and
we start to really kind of dive into a
lot of that as well here at Aweber just
with a lot of the Facebook retargeting
it’s really crazy kind of what you can
the info you can capture about just you
know one web visitor that visited your
page and that sort of thing and you know
obviously retarget them and you talked
about landing pages and all that good
stuff which ties in cool scott is ready
in to say how do i market my products to
sell directly to the end user who is
currently buying imported through
distribution he sells molded rubber
safety products he’s cold calling he
wants clients to find
instead of me trying to go out and find
them and he’s trying to sell larger
ticket items so try to sell larger
ticket items to businesses who are
currently importing their bind through
distribution
how does he reach out to these guys and
sell these higher ticket items instead
of doing cold calling yeah I mean it’s
uh it’s a big question to handle but I
like kind of going back to what you said
of tapping into you know obviously
because he doesn’t want to be hammering
with cold calls and you could land a
couple deals that way and get some
traction but who else in his space is as
an influencer or he can kind of look to
as a mentor maybe not on the highest of
levels but somewhere in between they
could kind of carve out a path to kind
of help him get to where he needs to be
in terms of distribution in terms of
eyeballs right so you talked about
jumping into others other affiliates or
networks that have influence outside of
just yourself because you only get so
far with all your own internal efforts
but I would look for someone else
directly close you know generally made
geographically close within his face
that could really help him kind of dive
into various strategies in the
distribution space obviously I can’t dig
too far into that because that’s really
not that’s not my expertise but it’s it
kind of the same principle pot of
applies that you just laid out of you
know finding others with had to have a
similar problem the same problem you can
kind of latch on to for expertise and
and dig in more there yeah I think there
the the referral kind of strategy is
great here look at influencers looking
at people who already selling to your
target audience not can you partner up
with them I’d also look at the authority
strategy on this one to think about what
what message you could add to be the
recognized authority on this industry
you know could you be speaking at
industry events could you be writing
columns in industry magazines and
journals could you be creating content
of its YouTube videos or a blog or
viewed by the media in your industry to
talk about not just your products that
you’re selling but the industry as a
whole and provide value
to your customers so that they know you
like you trust you you want to learn
more about what you’re doing right you
can just like we’re doing now we’re
talking about you know we’ve got Patrick
here from Aweber we’re time your honor
keys to help you grow your business you
know email is a part of that but we’re
not here like pimping out
Aweber you got to go buy a wherever now
but I’m not at all B yeah but like
providing content and being a thought
leader being an expert attracts people
to you they want to work with you they
want to learn about you so I think those
strategies would work really well for
Scott that plus what Patrick was talking
to find your throw partners right that
you know that influencer so whether it’s
industry related events content that
you’re commenting on to kind of be a
source for others to converse with and
then you know again conversations that
leads to you know sales if we’re if
we’re going direct to the point and
that’s you know everybody loves to buy
everybody hates being sold I mean you
walk into you know go to the mall and
you go to a clothing store and you get
that weird feeling because someone comes
right up to you and says hi can I help
you today and they’re going you know
everyone hates that family but you know
once you feel that you’re being helped
then it’s it’s much easier and everybody
loves to get to that point they love it
in the comments Allen is writing I hope
they connect with you guys after this
live YouTube video we’ll find you guys
so just connecting with you want to
count with us the other people in the
chat so just sharing your opinions being
vocal having a stance on something
already even what we’re doing right now
already is attracting people who want to
find out learn more about what we’re
doing yeah cool next comes in from
Victor what frequencies do you recommend
on sending out emails yeah good question
it does come up so there’s not a cookie
cutter black and white answer to this
one you know a lot of the the analysis
we do is kind of dive into entrepreneurs
you know
these accounts kind of their current
sending history whether they’re with
Aweber or someone else because it’s
really dependent upon your business I
can tell you this is kind of going off
some is some industry blogs that I
subscribe to and you know the HubSpot
sales blogs or email marketing all that
stuff gurus early in the morning it kind
of makes sense is the is it’s between
like six and nine is the most popular
time for opens right so if you’re
looking to just kind of cushion that
open rate you know people are getting
their coffee they’re on their phones
they’re taking the train in that’s when
people are locked in on those devices
and that’s when they’re kind of engaging
in content but it really depends upon
your product and in kind of what works
for you so there’s no I can’t just tell
you the cookie cutter way but I can tell
you know morning makes sense and that’s
what we see a lot but we do dive into a
lot of you know companies kind of set up
to see what really works for them
because it’s it’s not always just kind
of dry yeah and I think that the quality
is much more important in the quantity
and not to get too bent out of shape on
how often you’re sending emails out more
that the emails that you are send you
know are really important valuable
relevant for your audience on my channel
sorry my son my my account I’ll send out
two emails a week one will be part of an
autoresponder sequence that will usually
share the top video from my youtube
channel and another one will be a value
add content or something that I’m
promoting like this event here today was
it went out to my newsletter but I
wouldn’t get too caught up like you have
to email your audience once a week or
you’re gonna lose them because if you
start doing that and you’re just mailing
it in and you’re not sending good stuff
they’re not gonna see your email you
want it to be that if you stop sending
emails people would write in to say hey
I didn’t get your email what happened am
I still on the list which is half to me
a few times when I went on vacation I
didn’t send an email people would write
his head didn’t get your email what
happened is your newsletter canceled am
I still on it which is the same thing
for any of your marketing not just email
campaigns but look at my youtube channel
I do three video
a day on the channel and some people
think that that’s crazy and it’s too
much but it’s three quality videos right
if you can create ideally you create
your mixing quality plus the quantity
but I get to pick one I’d go for quality
every day of the week so if you can only
budget in your time to write one quality
newsletter per month then do one per
month it’s that’s way better than
putting it in for just okay emails once
a week yeah and I was just going to just
add to that with it’s just all about
setting the expectations I mean if if
you’re starting a blog or if you haven’t
established blog or a business and you
have X amount already on your email list
and you’re sending out content whether
it’s daily weekly monthly it’s you know
always think about what your users are
thinking about right are they are they
getting what you kind of set out to send
them so managing the expectations if
you’re gonna send them a weekly you know
digest or you know monthly newsletter
then that’s exactly what they should get
if there’s if you’re gonna be sending
them more frequently than you know
present those options kind of before you
go down that path so there’s a variety
of ways you can do this in the email
world whether it’s on the signup form
process where your users can kind of
select or you know deselect where and
when they get email so and then kind of
goes back to invite and feedback you
know just this is the the most powerful
channel of people raising their hands
that want info about you that want your
products and it’s across all other
channels and you know I’ll do and we do
webinars and kind of talk about this
it’s crazy how powerful building your
email list is but again it’s always
remember and invite feedback kind of
that they’re there too and make sure
that you’re kind of on the ball in terms
of those expectations and you’re not
just kind of going off on your end of
the strategy and just blast them out you
know emails at whatever given time make
sure there’s a thought behind it so next
one was Scott I have a nail salon all I
have is word of mouth right now
what should I do to start marketing well
good question Scott so word of mouth is
is awesome do you have that right out of
the gate
I can tell you kind of where Aweber came
from we’ve been around about 17 years
and that’s exactly how we grow
word-of-mouth of people enjoying the
product seen value in the product
passing along to their friends and other
business owners so that’s great great
start
but it’s I would say you know the
obviously there I would assume there’s
some sort of a web presence there’s a
Facebook page so make it you know what
or you know people are coming into your
salon so provide options for them to
join up to receive updates or promotions
or kind of coupons from your business so
start growing that list it’s very
important to start now and
that’s gonna that’s gonna prove and turn
into our life for you in terms of actual
dollars so there’s a lot of cool things
you can do and you know a
brick-and-mortar store or you’re having
people come into your salon you can have
people sign up your email list in house
you know when they’re coming in and that
sort of thing so a lot of cool ways but
build that list and and start adding to
that word-of-mouth growth which is
awesome yeah I wouldn’t discount
word-of-mouth like you say all I had was
word of mouth right now that’s that’s
super powerful that’s amazing if you get
word of mouth happening you know a
company is kill for that so you’re doing
something right like you provide an
amazing service you want to be more than
just giving somebody their nail job
right something that is so remarkable
that you want people to talk about you
so that’s already a fantastic start a
nail salon is local it’s a local
business so you know I don’t know where
you are but I probably wouldn’t come to
you I’m not going to go to nail salons
but just in general because I’m from
Toronto so what I would look at is heavy
on the local SEO and one of the things
that we do at our local other I own a
local dance school business here
teaching salsa in Toronto when people
have a really good experience at the
school we’ll ask them to go to Google
our local profile page and leave a
review and so if you have some people
who are really loving what you’re all
about you can have them go and leave a
review for you on Google and that really
helps you with your local results so if
somebody’s searching nail salon and you
have
50 amazing reviews some people have had
a great experience with you then you’re
gonna show up at the top of the search
engines all the time is super helpful
and effective strategy for a local
business especially if you have a fan
base right if you’re getting
word-of-mouth and people love you then
it should be easy for them to want to
take that one extra step to help you out
yeah that’s a great it’s a great point
cool
next up Allen I’m starting a fruit
delivery business my market is
specifically the people living in condo
complexes in my place what’s the best
way to get to them thank you from Allen
yes so the first thing that comes to my
mind is if he’s living in a condo he’s
not he necessarily doesn’t have access
to all these names because I’m thinking
in the email world kind of maybe there’s
a newsletter you can send out he’s not
the owner of the complex correct or is
he just living in the complex just Wow
yeah I think the business is the fruit
delivery business not owning the condos
yeah so you know obviously startup stage
you know email might not come come into
play right out of the gate you know
whatever the venue is and kind of the
format of him setting up the initial
business whether it’s you know kind of
you know street it’s the fruit delivery
business is first my first move would be
kind of local minimalistic ads like
you’re saying you know people want to
hear about this wherever they kind of
tap into so you know maybe maybe on
Facebook but maybe just the general you
know local you know advertisement side
of the game maybe it’s not the Yellow
Pages but trying to think through I mean
it’s a local fruit delivery there’s no
there’s a lot of things you can do I
mean I don’t think email of us would
come out come out right away but what
are your thoughts on on the initial the
push there for local business like that
small local business yeah I think I
think is a combination and Allen is
saying it’s a she says a she not a he so
sorry about that allergies yeah I think
Facebook could be a great way to go if
you could target people who live in
condo
I don’t know if you can specifically do
that it’s interesting to see what I
would try to do is I would try to have
it as a selling feature for the condos
if there’s a way to work with the the
management to have it be have you be a
preferred seller there and some kind of
bonus feature for them to really give
and recommend to their to their client
base if you could give me preferred rate
to people who are at certain condos it
might be something that they could use
as a package to help promote their
condos when they’re selling it I was
looking at a condo and I want to get an
electric car and no condos have electric
vehicle plugs so like I can’t
I either pick I left your vehicle or I
pick the condo and and it’s such a
competitive industry to be in in the in
the condo market right now that this
could be a cool marketing way for them
to stand out so you know if they gave
away the first delivery for free or
something something that they could
offer as an enticement for people to
want to buy their condos that could be a
cool way to reach a lot of condo unit
owners you know really quickly the
newsletter could still tie in you know
part of it could be education too like
what kind of food you’re giving why is
it so important is it natural is it
organic is it local you know what are
the health benefits can give me recipes
all that stuff could be massively
helpful but I think in terms of making
that first entry I would try to work
through the condo owners the builders
and see what you might be able to get
done there yeah I’m sure they have so
I’m now you got my wheels turn so I’m
sure there’s delivery aspect so you’re
right I mean they they’re probably you
know we even work with and we power you
know apartment hire corporate entities
that owned various you know housing
department so there’s newsletters
involved there so if you tap into them
as a local you know any new residents
coming in they have exclusive promotions
you know maybe through Alan’s her floor
you know fruit delivery business very
similar to a lot of the conversations we
get into for partnerships we’re tapping
in
we’re trying to become an exclusive or
preferred provider in the email space
for you know various crms or other
online softwares which may produce some
marketing services like email so it’s
it’s kind of the same tactic where you
know let’s let’s jump it into the higher
level entity on the corporate set on the
condo side and see if we can kind of do
the same thing with like a local
services as a fruit delivery business
owner cool much is writing in about
emails what emails have had the best
response for you are there any one or
two that stand out yeah so a good
question so recent split tests we did
was was just all-around video and we
know how crazy video is and how it
increases engagement so I like to bring
this example up because it was so
powerful so we did a simple test so we
sent out an email newsletter you know to
two newsletters one with video and then
one without and just to kind of see the
engagement terms of the open rates and
the clicks all those engagement metrics
and you know we we doubled plus some the
one with video in it now not to say that
every time and you must use you know
video and every piece of content you
send out but it was speaking to a
community that was you know it was a
round video and it was had a little bit
of text in it and there was one one
without and one with and it was just you
know exceptional the the engagement we
see in terms of the increase that’s what
it always comes month was that it was
that just like embedding a YouTube video
or a link to a video or how did the
video work so how ours works is you
embed the YouTube URL or a Vimeo URL
typically it links to your you know it
would like if we say email with Evan
Carmichael video it would link to your
YouTube page but it was you know it was
we just wanted to kind of see what what
really kind of was performing better and
by for that you know the one that had
the video was the engagement just
skyrocketed that’s interesting so you
can
so when I do beat it now I’m curious for
me when I when I put videos out I’ll
take the thumbnail and then I’ll link
that just as an image this it’s an image
that then links to my YouTube channel is
that the recommended way to do it or can
you embed a video or how did you guys do
it I’m just curious my own selfish yeah
you could certainly do that as well so
you can link any image to a specific URL
to a specific you know external you know
site but you might want to try out you
know dragging and dropping in the whole
the YouTube video so when the user gets
it they see the play button it’s not
just an image and then once they click
on it it goes to your YouTube channel so
it’s a little bit different than just
being an image externally in a way it
operates the same way but there’s the
full YouTube video in there with the
play button and you might want to do a
test yourself see how that how that
works out
that’s that thing I’m going to that’s
good I’m getting the value on this – I
love it
much to your question I mean loaded
again was what emails have the best
response for you I think a lot of it
just comes down to general general
marketing you know like the any titles
titles make a huge difference right if
you’re asking a question if you’re
saying something impactful if you’re
using like the seven ways try to include
numbers all those all the stuff that
works in general
copywriting when we’re promoting this
video or you know you’re creating a
newsletter or you’re you know taking out
an ad you know that headline makes a
huge difference and put in love and
spending some time to make sure that the
headline you know sings makes a big
impact and I think the easy way to do it
is to do split test so patrick talking
about a little bit before but one of the
things that’s great about a weber is you
can when you’re sitting out on a
broadcast email you can split test i
don’t know how many times you can do it
but you can create multiple tasks and
say you have four versions or ten
versions and you can see which one has
the best result and so something i’m
going to do it from my book as an
example you know i’m kind
and with the title for my book I have a
working title but I’m going to be
looking at no variations to see what
what pulls the best using my ear per
list to send out you know ten different
versions with a subject line and
whatever
yeah whatever pulls the best that’s
going to be the title of the book yeah
and so the task to get to get the best
results for all your campaigns so I find
it super helpful you can’t do that on
YouTube or another marketing but you
came with your email newsletter list I
find it super helpful yeah I mean cuz
you know so much more functionality just
taught in the email world cuz you own
that email list right so you’re gonna
hook into a software be you own that
list and you know most popular probably
that’s what tested is the subject line
is right that’s the first thing anyone
sees when you’re on your iPhone or and
we’ve all you know deleted a ton tons of
emails that are unwanted but there’s
always the ones that we save and we mark
them as important but like subject lines
and then you can get you know I just
mentioned video or just the way you kind
of maybe if it’s a simple subject line
it’s a video and then there’s a line or
two of text you can even mess it you
know mess around with that liner to a
text you can really split test anything
but I obviously the you know the subject
lines are huge that’s that’s that’s
what’s gonna pull in the click right
well Allen who had the fruit delivery
business wrote in to say wow thanks for
that so much value what you guys said
had definitely got ideas to work on so
it’s good it’s awesome and Tamara is
ready to follow up on that question or
that topic you mentioned about embedding
the video she writes can you do the
image on the embedded link to could this
catch two kinds of people the ones who
click the link and the ones that click
the image so she’s trying to and I’m
just picturing this on the body of the
email she’s looking to embed just
pulling a link or so for the Kindle ink
be an image to like that that embedded I
think it is like it is an image right
like the video inside the email there’s
a thumbnail on it to its apps it’s the
play button it’s an image of correct and
yes and you set what that image is or
just pulls their default from YouTube
it’s gonna pull the default one the way
we work from YouTube that’s a good
question that’s actually in the roadmap
a lot of these little things that come
up so really good question in terms of
you know initially yeah pulls in the
YouTube thumbnail but you know clients
it does come up and so it’s it’s on the
roadmap our developers her heads down on
a lot of stuff but in terms of
manipulating that image other than just
the standard YouTube thumbnail it is
some leaves we’ve talked about cool Wow
I mean you should keep spending time on
your YouTube thumbnail and make that
appealing for people to click on so I
would just drag the YouTube video into
the Aweber newsletter template and it
will auto auto populate it for me
mm-hmm cool yeah I’m gonna test it I’m
gonna test it okay and then you did the
image you can just if you just want if
you’d like the image better and you
don’t want to pull in the the you know
the youtube link like you said you can
link that image like I believe the the
last question was over to a certain
video cool Richard is writing in
creating content can be difficult when
working full time should I create a
series of emails with the help of a text
writer or drop new opt-ins into my
monthly newsletter should I create a
series of emails with the help of a
writer or drop a new opt-ins into my
monthly newsletter so I think to two
questions going on so just talking about
creating content right so we understand
that you know business owners are on the
go and entrepreneurs they want to they
don’t necessarily always want to be
crafting and writing their content we’re
doing a couple cool things on our end to
kind of curate content and just give
entrepreneurs and business owners the
ability you know pull in various
articles and content in their industry
or its relative to their audience and
then kind of post them some comments on
it and then blast it out so that’s
actually a new cool app that were pay
attention for its called curate which
will be doing exactly that so in terms
of crafting the emails you know the way
we work a lot of the entrepreneurs or
clients are you know physically crafting
these emails so it’s kind of really up
to you based on
if you feel you need you know a third
party source to kind of help you right I
mean there’s plenty of companies and
services out there that do that so on
the content side I don’t know what’s
your experience with with that working
with tools to kind of craft content on
the go how does it work out for you so
for me I I’m particular with my content
I’ve had a hard time working with with
writers to get the words out of me and
save my voice I think that’s the biggest
thing is when I when I send out a
newsletter or when I tweet or when I
leave comments if something’s coming
from me I want it to be in my voice I’m
maybe two ain’t all about that maybe I
care too much about that and maybe maybe
maybe I forget that I said Richard
doesn’t care as much about it what you
might do is think about if you’re not a
strong writer are you better at making
videos or you look it like recording
something down and giving that to
somebody to to type up I think the most
important thing in in sending out a
newsletter or creating content is that
it’s authentic and the danger of just
hiring someone to do it is you know you
don’t wanna just give somebody a copy
and say hey write write an article for
me about five ways to you know grow
healthy fruits or something you know
it’s not just about regular content you
want to have your voice your opinion
somewhere in there so if you’re using
somebody to help you create the content
then just make sure that your voice is
still there it’s authentic it’s the the
tone even if the exact words aren’t what
you would say the tone and the the
context is like represents what you
stand for no so that would be my advice
yeah I mean if rich feels comfortable
with someone who kind of can replicate
or kind of you know you know with you
know holding the credibility of his
voice you’re right I mean it really
depends and then there I there’s a
second question too on opt-ins not sure
exactly he was talking about working
with optin
on his email list right I will post this
in either or should I create a series of
emails with the help of writer or drop
new opt-ins
into a monthly newsletter so drop I’m so
dropping new opt-ins into a monthly
newsletter of like email addresses and
contacts which you would be sending your
newsletter to so it’s kind of two
different it’s grown the audience of
email addresses and contacts and then
it’s creating the content so it’s kind
of I’m not a hundred percent sure
exactly how to tie that in I mean it’s
obviously hopefully he’s doing both and
he’s and he’s killing it doing both you
know building his own internal email
list of followers and then you know he
can that was good advice I’m figuring
out the best way to go about creating
contact yeah I had to pick between
adding people to my newsletter or
creating quality content I would go with
the content because if you’re just
adding people into your list without
having anything to give them that’s the
quality they’re gonna balance anyway he
wrote back to say question answered
thank you so we answer this question
thank you
thank you for asking Richard okay next
up Derek question I’m involved with a
start-up brand of clothing as a start-up
what are some effective methods of
marketing specifically for my industry I
want to be very mindful in the budget as
unhealthy spending can be detrimental to
the life of my business so marketing a
start-up clothing brand yeah very cool
and wish you the best of success I have
a buddy that it’s kind of doing the same
thing well he’s been at it for about ten
years but very cool
yeah so in terms of marketing in the
email world of any startup you know
regardless of clothing line or you know
a fruit fruit business its we have a lot
of clients that kind of use you know
freer versions to kind of be cost to be
mindful of the cost so a lot of them you
know they’re looking at MailChimp for
you know that freemium version but I
also do work with a lot of startups that
you know we’re reaching a point of kind
of being serious about growing their
audience and all different channels and
one of those channels being
also they’re willing to jump into beyond
those 2000 contacts where MailChimp
provides free and and you know solution
like us where we’re only nineteen
dollars a month it it makes sense
because we don’t have that freemium
version but again kind of just the
general marketing influencers who are in
you know mentors in the clothing
clothing industry there’s there’s a ton
of trade shows I know there’s one crazy
new clothing line trade show in Vegas
where my buddy goes to and he’s he’s
kind of you know he’s been in this thing
for ten years but he still operates
under the startup mentality bailey say a
big brand is you know there’s no
overnight success overnight success take
10 to 15 years right
so it’s you know Damon Damon John of
Shark Tank will tell you that
FUBU wasn’t an overnight success it was
took him years to do but you know on the
marketing side tap in tap into trade
shows and you know just growing your
audience and there’s a blog where you’re
talking about things in the industry if
you’re talking about fashion you know
build your audience there everyone’s
queuing in online and that just converts
to clicks and sales of your t-shirts of
your you know your apparel and all that
stuff yeah I definitely be looking at
influencers I think that’s the way to go
with clothing I would try to look at the
top youtubers and instagramers that you
like and reach out to them and see if
they’d be willing to take a look at your
clothing I’ve worn some shirts from
people who sent them in to me that I
like and then I get asked questions you
know where did you get that shirt and
we’ll leave the link in the description
of the video and people go and buy them
they got nothing coming in where this
guy made this awesome bull and I’m a
tourist and so he’s gonna send me this
bull shirt and I’m gonna wear it in some
of my videos I’m sure that’s gonna help
him with his sales so you want people
who have an audience to wear it and
share it now they have to like it
you know the ball is a little weird for
me but most of the stuff that I wear
would be Entrepreneur related I’m not
wearing my own stuff it’s something
else’ to millions entrepreneurship so I
would start with thinking about
the youtubers that you already follow
who are the people Instagram or Twitter
or bloggers that you already follow and
like and enjoy their stuff because when
you reach out you have an authentic
message and hopefully they recognize you
because you’ve been leaving comments on
their channels already much easier than
doing a cold email out to somebody who
you don’t really know and saying this is
great for your audience so I think the
influencer marketing is deaf to the
we’re and doesn’t mean it’s a lot of
hustle it’s time it does have to cost
you anything in terms of dollars apart
from sending a shirt sample off to
somebody in the mail yeah I mean while
you’re working on all the other daily
you know the daily grind stuff that you
do like you said it doesn’t happen
overnight but influencers with like
especially looking at a clothing brand
someone has some notoriety is it seen
wearing that you know we’ve we’ve all
kind of seen those stories that’s huge
so keep shooting for that for that kind
of big big I guess big jump to the next
level big piece of like hey you know it
was seen on TV or something like that
well yeah you talked with Daymond John
and FUBU and his launch is with LL Cool
J who agreed to wear his shirt are you
sure they’re his hat I forget what it
was on a commercial and that helped kind
of skyrocket the business because ll who
was the big rapper at the time agreed to
wear it and Daymond basically camped out
on LL lon I kept harassing him till he
got a yes out of it but yeah it’s such
an easy way to do it easy in terms of
the strategies easy the execution
requires a lot of time and effort cool
Jane is asking about how to brand
yourself in the entertainment industry
how can you create a brand for yourself
in the entertainment industry so I’m not
a brand in the entertainment industry
but I tell you the first thing I would
do is you know what ever heard her her
kind of thing is and whether they she’s
an actress or comedian to me it starts
on line with you know whether you’re
content right you need to jump into the
fools of the youtubes of the world you
know you know more than anyone about
this right growing your audience there
and video and content and getting in
front of eyeballs so in the
entertainment industry you want to be
online right because and that’s where
you’re gonna get seen him not sure if
she what she does that he’d then be
called a to see what Jane is it correct
yeah not sure what you do Jane but I’m
sure there’s some sort of you have some
sort of online presence as it is but get
yourself out there we talked about
influencers it’s very important as well
but just your content if it’s video
related just just keep pushing content
content content I was I used to work
with a lot of web publishers and a few
startups up in New York City some of
them that were that went on to create
huge audiences and get acquired and the
number one thing they did was just push
push push content every day and stay
true to that it wasn’t easy
out of the gate but you know those are
the ones who kind of really take it to
the next level in terms of getting mass
eyeballs and just building an audience
you know that’s huge
yeah I agree III think it’s a matter of
figuring how you unique I think there’s
a lot of copycats in the entertainment
industry and the ones who stand out are
the ones who unique so it starts with
what is like what’s so special about you
what’s your message how is it different
what are you staying for as an artist as
an entertainer and then how do you
express that in a way that’s different
than other people I remember watching a
video clip of 50 says talking about
people who are submitting demo albums to
him and he said I heard 10 people last
week who sound like Lil Wayne and they
sounded exactly like Lil Wayne and he
said that’s great you sound exactly like
little Wayne but there’s already little
Wayne so why am I gonna go with you
right and so it’s not not just trying to
emulate and sound like somebody else was
hot right now but finding your own voice
that’s unique and different that people
will remember so that they’ll say well
they sound likes you they shall like
Jane and not like somebody else I think
it’s super important I think easy way to
start
you are if you’re a singer I love it
when singers do covers of other songs
but twist it to make it their own
version you know so if you’re like a
heavy metal rocker or a rapper you know
take a Justin Bieber song and make it
your own
write those things like they do or don’t
do a cover of another rapper or another
heavy metal star take something out of
the genre and put it in your own style
and that helps attract an audience for
your your original songs as well but you
need to have that unique voice that
unique style that people can say that is
that person that is gene and why she’s
special
and into so going off that so you
mentioned Justin Bieber earlier so I was
tuning in with the wife to American Idol
here in the States and it’s in its last
season but it speaks true to what you
said because you know awesome singers
they’re down to like the top 10 and you
know this this I think it was a female
girl who did a cover of a Justin Bieber
song and you know there’s others who
kind of did similar stuff and they
knocked it out of the park great voices
tons of talent but all the judges and
kind of you know what I was hanging out
with my wife I was like you know what
was really good about that it was a
Justin Bieber song but she changed it
and completely made it almost new and
like the audience picks up on that the
judges kind of spoke to that and that’s
what you know gave her that’s so true
though I mean it’s two dime a dozen but
if you can make it your own
it’s a home run yeah they’ll try to be
the next test whoever in your industry
try to be the first of you and that’s it
that’s applicable to not just
entertainment but any entrepreneur
Victor’s writing then to say are you
guys going to have this live video on
for later review it’s awesome and
awesome information yeah so this video
is live for people we’re tuning in right
now but it’ll live on my youtube channel
I don’t know if it’s uploaded to the
Aweber channel as well or clips but it’s
definitely the same link will be
available afterwards you can watch the
whole thing back
Scott wrote in the say I’m looking into
loyalty programs what do you think about
loyalty programs and do you have
opinions on which would be better so
loyal Pro let see programs are
definitely good we don’t we don’t get
into a lot of that with with the email
space certainly something that could
just be one factor in building someone’s
brand starting out or or established and
then that taps into a whole influencer
world as well new conversations start
from kind of building your own loyalty
program so I can’t really I would like
to is there specific business use case
that she or he has in terms of the
product I’ll be curious to know where
this yeah stop if you want to if you
want to write back up to what kind of
company you are launching and how you
want to use a loti program that could
provide more context I think I think
those two programs are great it just
it’s a lot of work to set up and to do
it well and is that there are some easy
ones like if you had the nail salon that
we talked about before you know you have
you have your punch card and every you
know nine times you come you get the
10th one for free those are some easier
things to do I guess it is just I just
caution against try to think too much
trying to make things too complicated a
lot of entrepreneurs and this was me too
in my first business like I had the
greatest plan in the world but I would
spent three months working on the plan
and then it was too difficult to execute
again so I didn’t have like the
customers to justify it and so sometimes
it’s easy to get lost in complex
planning as opposed to actually do the
things that help grow your business so
loyalty programs are one of those things
that can work just agnostic don’t make
it too complicated and again if you want
to provide more context so Patrick and I
can give you some better advice on the
kind of industry you’re in that’d be
awesome god yeah I’m a part of I’m a
part of a bunch of them locally just
kind of
you know local like you said nail salon
or frozen-yogurt do we go to so we got
the the hole punches so definitely good
from a small business perspective but I
would agree you know you’re starting
something now and it’s like before you
do you know just do something like get
started with it instead of worrying
about you know a large eccentric loyalty
program that may fit in and may come
into play down the road cool
Edwin writing in I’m a designer trying
to start a creative agency as a start-up
water some methods of marketing for my
creative services do I need to find my
clients or let them try to go find me so
with designer trying to start a creative
in this creative agency so I would just
so obviously he’s a designer he’s had
some experience he he has a portfolio
right maybe he’s a web designer or maybe
he’s good with WordPress so who is he
worked with who’ve like if I’m in your
shoes I’m saying who have I worked with
that I have a pretty decent relationship
and I can reach out to and just have a
conversation with and you know see if
there may be an opportunity there so
kind of looking internally at your own
experience of your own network that you
can tap into you know whether it’s just
you starting out as a freelancer as a
consultant which you know we have a lot
of those that use Aweber and their
marketing consultants and so they work
with a bunch of clients but look at your
own network who do you know who may they
you know who may someone that you know
no it’s like you said the influencers
and market just having a conversation
with work you’ve already done and I know
that you know the web design the design
in general is so valued you know today
in terms of being able to be a web
designer and you know how to code and
work with HTML or just maybe it’s visual
design it’s such a valuable asset to
have that people really value that and
then I’m a I’m guessing that you know
one or two people that you could you
know almost look at his clients out of
the gate to get you really start yeah I
think for this kind of business I mean
heavily looking at referrals and
alliances I don’t know what part of the
the design you’re doing like you’ll be
doing web design or graphic design or
all of that but you can look at
companies for building websites you can
look at companies are doing SEO services
you can look at companies that provide a
video production again the your your a
piece in a bigger wheel of services that
have been sold when somebody is doing
marketing or branding so you’re part of
that but you can connect with the
copywriters and the other designers and
the video guys because they’re also into
the same market and they offer you can
use you to help bolster themselves like
it’s if they can go in it can be hard
for somebody who just does writing to go
in and get the client but if they also
have someone help design around the
content that they’re creating that’s
that’s a ways that’s a bonus and so I
would be spending as much time as
possible trying to make local
connections with people who have
complementary businesses to mine to be
able to go in as a team to these pitches
because it adds value for them to their
clients as well I think it’s in this
kind of business is the easiest way to
get started if you can build up with
fill network up for you but potentially
your first client could be another
agency which like you mentioned isn’t
it’s so heavy on whatever part of web
design they’re getting into so you know
maybe you’re a 1099 initial contractor
but that’s that agency who’s kind of
handles the broader scope of things
beneath some design help boom you got
one client right there and then you know
kind of just snowballs from there
whether you’re working with agencies or
someone else that just may need help on
the design area so you know it’s a it’s
a great place to start cuz a lot of
agencies will outsource the the rates
are lower because they have to make a
profit off of what you’re selling but it
helps you get your feet wet in the
industry helps improve your skills and
helps you build up a portfolio so yeah I
love that point John is writing then how
can you present yourself as unique when
I have a lot of people thinking that all
magicians are the same or
interchangeable so I guess is a magician
how can he be me
the magician’s we dishes entrepreneurs
fears oh that’s awesome we have I
actually work with a few that I’ve
on-boarded here clients have aweber that
are magicians so they’re producing
content all the time they’re sending out
that newsletter they have a YouTube
channel they’re showing off their street
magic or there you know in venue magic
if this one guy he was just going around
to a local restaurant they hired him so
like it was a kind of an informal set up
so he would he would do his little
tricks and card tricks for people while
they were waiting for their food but
yeah and it’s it’s just getting content
out there and kind of separating
yourself there’s other similar tricks
that you’re seeing others or people you
aspire to be like do like try to figure
out a new twist to it kind of like you
mentioned how entertaining are you I
mean if I’m looking at a magician you
know it’s not everybody’s David
Copperfield
but you know how engaging like with the
audience are there and just as a there
kind of delivery you know I love
magicians
got my wheels turn I’m just thinking I
had to fix them when I was little with
the you know you disappear the
handkerchief and then that was about it
yeah I agree so first is were you
thinking about the tricks themselves can
you make something different special
unique number that might be hard I think
I think the challenge is that a lot of
people would think oh it’s gonna be the
same stuff and so it’s on you’d assume
is not the same stuff does that hiring a
magician if I think every magician is
the same then I’m just gonna beat you
down on price somehow can you come out
to my own set why would I pay double for
you can heard of that guy who does the
same tricks so it’s one showing me that
moves that you have the tricks that you
have are definitely need to put your own
spin on it I think Tim is bringing one
yourself to the show because it’s not
just it was the tricks it’s also about
how you present him so David Copperfield
is himself thing he has a certain way of
delivering his tricks and David Blaine
has a totally different style of how he
does his thing and so what’s your style
just like we talked a little Wayne
before don’t try to be a cheap man’s
version of David Copperfield be the best
version of yourself and at the end of
the day what people want is the reaction
like I want to see your trick gonna be
wild and be entertained and feel happy
and be curious is that how did you pull
that off and so it’s a very visual
medium and I agree with Patrick about
getting videos up on YouTube touches of
what you’re doing but the reaction of
the crowd to see the show that you can
put on and then you can follow that up
with an email sequence people to get on
your list to get a monthly you know new
show of what you’re doing but I think
it’s on you to really again not just
emulate these other guys even in what
you’re saying here in your question it
wasn’t I didn’t see anything that’s
uniquely different about you John Hope
the magician so both of those things
different different tricks different
moves and also how you present them with
the entertainment value whether are you
joking and having fun and laughing and
doing gags with the audience are you
very serious in this degree is since you
are really curious you know something
that fits into the persona but it kind
of who you are bring more of yourself to
it that’s how you start being different
yes building a personal brand like me
you know Criss Angel Mindfreak right
that’s kind of his thing you have David
Blaine who I love it’s kind of that you
know delivery and then there’s so it’s
really about building the brand and just
being like you said personality and then
the back half of that is actually the
tricks you know and that’s how we’re all
fooled anyway because we’re we’re paying
attention to someone’s delivery and
before we know that they took our wallet
you know right so that’s part of the
show and entertainment value yeah I love
it
patrick already bumping up against the
clock here for people who want to learn
more about you if they were the question
I have your Twitter account up in the in
the title so they could find it there
but how can I learn about you and more
about Aweber and what’s wrong
yeah absolutely so any questions guys
like come up pertain to your business
anything at all if you guys are startup
if you’re an established company who has
an email list or is looking to you know
build on that or it as it pertains to
other channels not just email because
you know I have experience the last ten
years kind of working with entrepreneurs
working with business owners just
building their digital audience so
whether it’s paid ads or display or
Facebook or email like I kind of got
into email to really be focused and
targeted movie back home here and
getting engaging getting married that’s
it was great great opportunity here they
weber but it’s such a powerful way to
it’s the most direct way in terms of you
building your brand and you ultimately
selling to your community so hit me up
on twitter at pete Tut’s with a Z and
might you know I don’t know if my email
is up there Patrick Speed Aweber com
shoot me a note happy to see how we can
help and be an asset to you guys cool
and to learn about Aweber just Aweber
comm yeah Aweber comm go to Aweber comm
any specific questions around the
platform itself we do have a 30 day
trial you know for all clients to kind
of kick the tires and see how how we can
be a fit for you guys let’s go to a
weber calm and any questions reach out
to me directly
awesome well Patrick thank you so much
for the time thank you guys for watching
live and we’ll see you on a future
episode yeah thanks guys from wherever
you guys to didn’t from today we’re
outside Philly here and in Chalfont
Pennsylvania it’s been great really
appreciate it thanks a lot love it
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