don’t rip people off if you want to have
long-term success if you want to get
repeat customers if you want to get
referred business you can’t rip your
clients off I just came back from a
cruise vacation with carnival and went
to Europe for almost two weeks and while
the actual cruise ship was a great deal
it was great value if you think about
how much i would spend to go to nine
cities in 10 days and spend travel costs
and hotel costs and food costs the
cruise ship was actually a great value
for me but everything else on board was
a massive ripoff you want internet
you’re paying almost a dollar a minute
you want to go on a tour with them
you’re paying 10 times what it would
cost you to do it on your own everything
is way more expensive I remember the
first time I went up and saw the
internet rates this is a little sheep
posted outside and if you do pay as you
go it’s almost a dollar per minute if
you buy hundreds of minutes on the first
day then you get a discounted price all
the way down to fifty cents per minute
are you kidding me how much of a ripoff
is this and everybody who sees that sign
who tries to sign up and get online
feels the exact same thing like they’re
getting ripped off and you do not want
your customers walking away from your
business feeling like they’re getting
ripped off because are they going to
come back are going to tell their
friends are going to rave about how
great you are I don’t think so I voted
with my wallet instead of buying their
internet package whenever I doc I found
the starbucks and think about that
carnival now has this negative reaction
for me because I feel like they rip me
off or they tried to meanwhile Starbucks
has a positive reaction because i know i
can go there and get my Wi-Fi i sought
them out wherever I want I looked for
our starbucks that’s the power of the
branding and what did i do when i got to
the starbucks i also bought a coffee
I spent my dollars with the companies
that were giving me real value so the
next time you’re thinking about how
you’re going to charge for your products
and services do a couple things first
make sure there’s incredible value you
only want to charge when there’s
something that’s absolutely over-the-top
incredibly valuable for the customer you
want them to walk away feeling grateful
that they met you feeling grateful that
they spent dollars with you because then
they’re going to love it and then
they’re going to tell their friends
about it then they’re going to come back
more and more and more so put way more
value into what you’re selling and to
when you’re looking up selling the cross
selling I’m a huge believer in upselling
it’s a great way to grow business sell
more to current customers is a fantastic
way to grow your business but again make
sure it’s only huge value that they’re
getting the hardest part is getting that
initial sale you’re building up trust
accountability belief in what you’re all
about it’s a lot easier to upsell them
once you’ve proven yourself but every
upsell has to be great experience you
want them walking away from every single
purchase with you feeling great last
time I checked you didn’t have tons of
you know millions of dollars to go out
and spend on TV campaigns you’re not
buying Super Bowl commercials you need
word of mouth marketing and repeat
business and that comes from not ripping
off your clients and I know there’s a
temptation to think hey I’ve got them in
the store or they’ve come to me for the
first time they’re buying I may never
see these guys again I should note them
for as much as I can this is quick money
right now I need cash they are money
right now it’s such a short term view of
the world and of your business the
lifetime value of that customer is so
much higher than just one purchase and
if you treat every single customer as a
potential lifelong client and one that
will keep coming back and refer clients
to you you’ll have so much more success
long
term and you’ll feel better about
yourself and what you’re doing do you
like ripping off your clients you’ll
feel so much better have a lot more fun
with your company when you see that
people love what it is that you’re
offering and feel like they’re getting
great value so do it today look at
everything you’re selling look at every
upsell cross-sell every parking service
you’re putting out there and really
examine it honestly truthfully is what
you’re providing extremely valuable to
your customers do they walk away loving
the experience and the service and the
value that they’re getting from you and
if not then I challenge you to make your
business better make your offering
better and wow your customers with every
experience they have with your company
that’s the path to long-term success as
a business owner and a lot more
happiness to believe for those of you
watching you like the video please give
it a thumbs up below makes you want to
do more for you and I’d love to hear
what you have to think hopefully you’re
not ripping off your clients let me know
in the comments below if you have a
question put the comments below to I’ll
answer it do a video response thank you
guys I’ll see you soon
long-term success if you want to get
repeat customers if you want to get
referred business you can’t rip your
clients off I just came back from a
cruise vacation with carnival and went
to Europe for almost two weeks and while
the actual cruise ship was a great deal
it was great value if you think about
how much i would spend to go to nine
cities in 10 days and spend travel costs
and hotel costs and food costs the
cruise ship was actually a great value
for me but everything else on board was
a massive ripoff you want internet
you’re paying almost a dollar a minute
you want to go on a tour with them
you’re paying 10 times what it would
cost you to do it on your own everything
is way more expensive I remember the
first time I went up and saw the
internet rates this is a little sheep
posted outside and if you do pay as you
go it’s almost a dollar per minute if
you buy hundreds of minutes on the first
day then you get a discounted price all
the way down to fifty cents per minute
are you kidding me how much of a ripoff
is this and everybody who sees that sign
who tries to sign up and get online
feels the exact same thing like they’re
getting ripped off and you do not want
your customers walking away from your
business feeling like they’re getting
ripped off because are they going to
come back are going to tell their
friends are going to rave about how
great you are I don’t think so I voted
with my wallet instead of buying their
internet package whenever I doc I found
the starbucks and think about that
carnival now has this negative reaction
for me because I feel like they rip me
off or they tried to meanwhile Starbucks
has a positive reaction because i know i
can go there and get my Wi-Fi i sought
them out wherever I want I looked for
our starbucks that’s the power of the
branding and what did i do when i got to
the starbucks i also bought a coffee
I spent my dollars with the companies
that were giving me real value so the
next time you’re thinking about how
you’re going to charge for your products
and services do a couple things first
make sure there’s incredible value you
only want to charge when there’s
something that’s absolutely over-the-top
incredibly valuable for the customer you
want them to walk away feeling grateful
that they met you feeling grateful that
they spent dollars with you because then
they’re going to love it and then
they’re going to tell their friends
about it then they’re going to come back
more and more and more so put way more
value into what you’re selling and to
when you’re looking up selling the cross
selling I’m a huge believer in upselling
it’s a great way to grow business sell
more to current customers is a fantastic
way to grow your business but again make
sure it’s only huge value that they’re
getting the hardest part is getting that
initial sale you’re building up trust
accountability belief in what you’re all
about it’s a lot easier to upsell them
once you’ve proven yourself but every
upsell has to be great experience you
want them walking away from every single
purchase with you feeling great last
time I checked you didn’t have tons of
you know millions of dollars to go out
and spend on TV campaigns you’re not
buying Super Bowl commercials you need
word of mouth marketing and repeat
business and that comes from not ripping
off your clients and I know there’s a
temptation to think hey I’ve got them in
the store or they’ve come to me for the
first time they’re buying I may never
see these guys again I should note them
for as much as I can this is quick money
right now I need cash they are money
right now it’s such a short term view of
the world and of your business the
lifetime value of that customer is so
much higher than just one purchase and
if you treat every single customer as a
potential lifelong client and one that
will keep coming back and refer clients
to you you’ll have so much more success
long
term and you’ll feel better about
yourself and what you’re doing do you
like ripping off your clients you’ll
feel so much better have a lot more fun
with your company when you see that
people love what it is that you’re
offering and feel like they’re getting
great value so do it today look at
everything you’re selling look at every
upsell cross-sell every parking service
you’re putting out there and really
examine it honestly truthfully is what
you’re providing extremely valuable to
your customers do they walk away loving
the experience and the service and the
value that they’re getting from you and
if not then I challenge you to make your
business better make your offering
better and wow your customers with every
experience they have with your company
that’s the path to long-term success as
a business owner and a lot more
happiness to believe for those of you
watching you like the video please give
it a thumbs up below makes you want to
do more for you and I’d love to hear
what you have to think hopefully you’re
not ripping off your clients let me know
in the comments below if you have a
question put the comments below to I’ll
answer it do a video response thank you
guys I’ll see you soon
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