I’m going to maybe offend some people
with my next comment we don’t have a lot
of speakers here so that’s good I’m not
a big believer in making quantitative
decisions and that applies to social
media campaigns I’m not the guy who is
going to look at all the market research
and say here’s what people are talking
about so here’s what we’re going to
tweet about the problem with making
quantitative only decisions is that
there’s no passion in it there’s no
emotion to it you don’t feel excited by
it it’s like people who start a business
just trying to make money if you are
trying to start a business just trying
to make money you’re never going to make
it money is important I’m not saying you
start a business or in your company now
you ignore the quantitative stuff but
it’s not the reason to do something one
of my favorite entrepreneurs is Steve
Jobs you guys like Steve Jobs no come on
guys Steve Jobs all right good hands up
I love Steve Jobs okay now Steve Jobs a
story this guy was a multi-millionaire
in his early 20s multi-millionaire in
his early 20s he had enough money to
live the rest of his life and happiness
and yet he worked until the day he died
making amazing products for Apple why
did he do it wasn’t for the money and
people told him he was crazy people told
him at the beginning of Apple nobody
needs a personal computer what are you
stupid nobody needs a personal computer
when he launched the iPad when he
launched the ipod people thought he was
crazy people thought this will never
this will never sell because there’s no
data to prove it there’s no quantitative
data why did he do it he did it because
he felt like this was needed he did it
to do it that’s why he did he did it
because it was important because he
wanted to change the world and for Steve
Jobs the number one criteria was never
the money it was never the quantitative
stuff and yet he built Apple to become
the number one most valuable company in
a world by market cap that’s the power
when you inject your own passion into
your business so I’m not saying
completely ignore the quantitative stuff
but you don’t make decisions in this
context social media campaigns only on a
quantitative stuff you have to get
excited and feel it in your heart of
every single post that you’re putting on
your social media campaign and you’ll
post stuff on there even ignoring the
quantitative stuff because it’s the
right thing to do and if you do that
then you’ll gain a loyal following and
people will can’t wait to see you next
week and then they’re going to buy from
you and tell everybody about you that’s
my view
with my next comment we don’t have a lot
of speakers here so that’s good I’m not
a big believer in making quantitative
decisions and that applies to social
media campaigns I’m not the guy who is
going to look at all the market research
and say here’s what people are talking
about so here’s what we’re going to
tweet about the problem with making
quantitative only decisions is that
there’s no passion in it there’s no
emotion to it you don’t feel excited by
it it’s like people who start a business
just trying to make money if you are
trying to start a business just trying
to make money you’re never going to make
it money is important I’m not saying you
start a business or in your company now
you ignore the quantitative stuff but
it’s not the reason to do something one
of my favorite entrepreneurs is Steve
Jobs you guys like Steve Jobs no come on
guys Steve Jobs all right good hands up
I love Steve Jobs okay now Steve Jobs a
story this guy was a multi-millionaire
in his early 20s multi-millionaire in
his early 20s he had enough money to
live the rest of his life and happiness
and yet he worked until the day he died
making amazing products for Apple why
did he do it wasn’t for the money and
people told him he was crazy people told
him at the beginning of Apple nobody
needs a personal computer what are you
stupid nobody needs a personal computer
when he launched the iPad when he
launched the ipod people thought he was
crazy people thought this will never
this will never sell because there’s no
data to prove it there’s no quantitative
data why did he do it he did it because
he felt like this was needed he did it
to do it that’s why he did he did it
because it was important because he
wanted to change the world and for Steve
Jobs the number one criteria was never
the money it was never the quantitative
stuff and yet he built Apple to become
the number one most valuable company in
a world by market cap that’s the power
when you inject your own passion into
your business so I’m not saying
completely ignore the quantitative stuff
but you don’t make decisions in this
context social media campaigns only on a
quantitative stuff you have to get
excited and feel it in your heart of
every single post that you’re putting on
your social media campaign and you’ll
post stuff on there even ignoring the
quantitative stuff because it’s the
right thing to do and if you do that
then you’ll gain a loyal following and
people will can’t wait to see you next
week and then they’re going to buy from
you and tell everybody about you that’s
my view
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