is business about logic or emotion so I
got a great question for my YouTube
viewers Steve loved you guys who wrote
in to say everything I was recently
turned down for a restaurant franchise I
gave them population statistics and want
less data
I made an emotional appeal to how
dedicated it would be to the success
what went wrong what does it balance
between logic and emotion in a business
proposal so great question Steve and I’m
sorry that this didn’t work out for you
but hopefully this contributes to you
finding eventually what is your right
path and what the right business is for
you business is about both it’s about
logic and emotions okay there aren’t too
many people who make decisions only on
Logic and make decisions only on emotion
it’s a combination
now when dealing with a franchise user
you have to understand okay why did you
get turned down franchises the good ones
at least they plan out years in advance
where they want to go right to start
with their one location they usually
build satellite locations and then they
grow out from there they look at the
markets they want to be in and they make
a decision based on that and they know
like the good ones know years in advance
if they don’t if franchise are just
willing to accept anybody who comes in
you don’t want to be a part of that
organization there’s gonna be pretty low
quality you have an MLS data population
data all that stuff doesn’t matter
because they should already know where
they want to be and you picked a market
that’s not on their timetable so it’s
really hard to change them once they’ve
already laid out their three five-year
plan you want to add this market that’s
not part of their plan that makes it
really difficult that’s a that’s a
logical decision that you’re trying to
turn a whole ship around this makes it
harder than for them to say yes so what
I would consider doing and this is a
personal decision look at where their
road map is going right so they have X
number of locations now they want to
grow to these cities go to that city be
a franchisee there now that may mean
uprooting your family I don’t know if
you want to do that I don’t know if
you’re ready to commit to that or not
it’s a personal decision but they should
be much more willing to say yes to you
moving to mark
that they want to expand to that’s
already on their map then you trying to
do all this from scratch and say hey
come to this city on top of that then
it’s do they like you or not right if
you’re willing to move to whatever city
and have them go there do they want you
to be the franchisee there or not
usually it’s going to be a combination
what franchises look for one do you have
financial security right what’s what’s
your background do you have money in the
bank are you gonna be around in five
years right they want to know all that
so do you have the financial security to
launch this thing and to is your your
personality you know your your demeanor
your values do you fit in with the
company or not so if you’re you know
willing to move to the city and you have
the financial backing to put it all in
together and they still say no then they
just don’t like you there’s something
about you that they don’t like for
whatever reason and you know if I were
you I would want to be part of that
organization either I want to move on to
something else
now one way you may be able to sweeten
the deal if they’re worried about your
financial situation or you didn’t pass
all the numbers make it a little sweeter
for them maybe you double the franchise
for you at the start and you have
reduced payments every month until you
make that amount back where I like show
them you’re really committed to this
beyond just saying hey I’m really
committed I want to make it a success
because everybody will come in and say
that right there was gonna come in and
say well we’re gonna try and I hope it
goes well
right like everybody can see they’re
committed but here you’re putting your
money where your mouth is so those are
my suggestions I hope that works for
your business for those of you watching
if you’ve had success in the franchising
business or if you have thoughts that
might help add to this story please
leave in the comments below I’d love to
hear from you
give it a thumbs up you like this video
click on my face subscribe to the
channel thank you so much I’ll see you
soon
got a great question for my YouTube
viewers Steve loved you guys who wrote
in to say everything I was recently
turned down for a restaurant franchise I
gave them population statistics and want
less data
I made an emotional appeal to how
dedicated it would be to the success
what went wrong what does it balance
between logic and emotion in a business
proposal so great question Steve and I’m
sorry that this didn’t work out for you
but hopefully this contributes to you
finding eventually what is your right
path and what the right business is for
you business is about both it’s about
logic and emotions okay there aren’t too
many people who make decisions only on
Logic and make decisions only on emotion
it’s a combination
now when dealing with a franchise user
you have to understand okay why did you
get turned down franchises the good ones
at least they plan out years in advance
where they want to go right to start
with their one location they usually
build satellite locations and then they
grow out from there they look at the
markets they want to be in and they make
a decision based on that and they know
like the good ones know years in advance
if they don’t if franchise are just
willing to accept anybody who comes in
you don’t want to be a part of that
organization there’s gonna be pretty low
quality you have an MLS data population
data all that stuff doesn’t matter
because they should already know where
they want to be and you picked a market
that’s not on their timetable so it’s
really hard to change them once they’ve
already laid out their three five-year
plan you want to add this market that’s
not part of their plan that makes it
really difficult that’s a that’s a
logical decision that you’re trying to
turn a whole ship around this makes it
harder than for them to say yes so what
I would consider doing and this is a
personal decision look at where their
road map is going right so they have X
number of locations now they want to
grow to these cities go to that city be
a franchisee there now that may mean
uprooting your family I don’t know if
you want to do that I don’t know if
you’re ready to commit to that or not
it’s a personal decision but they should
be much more willing to say yes to you
moving to mark
that they want to expand to that’s
already on their map then you trying to
do all this from scratch and say hey
come to this city on top of that then
it’s do they like you or not right if
you’re willing to move to whatever city
and have them go there do they want you
to be the franchisee there or not
usually it’s going to be a combination
what franchises look for one do you have
financial security right what’s what’s
your background do you have money in the
bank are you gonna be around in five
years right they want to know all that
so do you have the financial security to
launch this thing and to is your your
personality you know your your demeanor
your values do you fit in with the
company or not so if you’re you know
willing to move to the city and you have
the financial backing to put it all in
together and they still say no then they
just don’t like you there’s something
about you that they don’t like for
whatever reason and you know if I were
you I would want to be part of that
organization either I want to move on to
something else
now one way you may be able to sweeten
the deal if they’re worried about your
financial situation or you didn’t pass
all the numbers make it a little sweeter
for them maybe you double the franchise
for you at the start and you have
reduced payments every month until you
make that amount back where I like show
them you’re really committed to this
beyond just saying hey I’m really
committed I want to make it a success
because everybody will come in and say
that right there was gonna come in and
say well we’re gonna try and I hope it
goes well
right like everybody can see they’re
committed but here you’re putting your
money where your mouth is so those are
my suggestions I hope that works for
your business for those of you watching
if you’ve had success in the franchising
business or if you have thoughts that
might help add to this story please
leave in the comments below I’d love to
hear from you
give it a thumbs up you like this video
click on my face subscribe to the
channel thank you so much I’ll see you
soon
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