9 p.m. 9 o’clock at night tomorrow
morning I also have to get up at 5:30 in
the morning but I didn’t shoot a vlog
today I didn’t shoot a video which is
fine taking days off is fine but I shot
this morning which meant I started
something so if I didn’t do a vlog today
it would have meant starting something
and not finishing something and in my
book that’s not OK
start something and doesn’t finish
something that is a loser someone who
starts something in always finishes it
that is a closer one of my favorite
movies is called Glengarry Glen Ross
here’s a quick scene they always BBC
closing always be closing always be
yeah I tattooed that on my arm last week
I talked about that Voltaire quote
perfection is the enemy of good and what
that means is you can never let your
desire for perfection prevent you from
finishing something that’s good because
to finish something even imperfectly is
to learn from it and then you can move
on and get closer to perfection
everybody but the successful people fail
to realize about any creative industry
is that there is absolutely no defined
path there isn’t one so it’s about
paving your own path and now for me my
path
meant mainstream just didn’t work and
new media did work and for other people
it’s entirely antithetical to that where
mainstream is exactly the right place
for them so there is no formula that’s
that’s right or wrong I’m just much
better versed in my own sure the
trajectory that I found myself and that
includes really running away from the
establishment into whatever the most
forward-thinking
spaces focus focus is super underrated
like if you commit all that you are and
okay this like this tire though this is
I took this from a book called I don’t
know what it’s called but it goes like
this all right you can do ten things to
like the first degree like this right
here and that’s how well you’ll do all
ten things or you can do one thing to
the tenth degree right there and look
how much better you do that so when it
comes to focus to put all of your energy
into one thing is to do that one thing
really well to the best of your
abilities to take it all the way and to
scatter yourself means you’re never
actually accomplishing anything you’re
just sort of chipping away at a bunch of
nothingness and this is true for work
this is true for like dating versus
committing yourself to one person
friendship everything like really
focusing and investing yourself into
something you’re passionate about will
always yield better results than
scattering yourself around and spreading
yourself thin I don’t have any sympathy
for you I’ve got a full-time job two
kids
baby wife house bills life reality and
if I can find time to make some videos
every day then you can – I know what
high school is like I did it for like a
very short amount of time if it’s
something you really want to do you will
find the time one year of vlogging
before I started vlogging at a YouTube
channel for five years and in those five
years I had a whole bunch of huge viral
hits movies that probably 15 16 million
but my subscriber growth was anemic the
channel growth is anemic flat like that
five years 500,000 subscribers then I
started uploading daily and in five
months I had 500,000 more subscribers
that’s 1 million subscribers five years
for the first 500,000 five months for
the second 500,000 so I kept uploading
and 2 months later I had another half a
million subscribers now here I am one
year after doing daily uploads and I’ve
got two and a half million subscribers
YouTube is in Hollywood I’m not Stanley
Kubrick you can’t succeed here if you’re
uploading once a month if you want to
succeed here you’ve got a shot for work
every single day that that took me 5
years to learn
I didn’t start daily vlogging to grow my
youtube channel I did it as a way to
kill all of those excuses I used that
kept me from making more movies because
of every single inflection point in my
life doing the work has always been the
thing has always been the catalyst that
took me from where I am to where I
wanted to be last night I was at the gym
getting swole I was listening to a guy
named Dan Ariely who’s a behavioral
economist you talking about why we work
in his entire sort of thesis was
predicated on the idea that we weren’t
because we want you not because we have
to
made me think about my YouTube channel
and the fact that I’ve made like 600
videos in the last couple of years and
how much I and all the things I don’t
the vast majority in the work that I do
including here in YouTube I get paid for
it definitely is not why I show up I did
it out of this like longing or hunger
for accomplishment or this idea of
needing to complete something professor
I was listening to he equates it to like
here is a picture nearly 23,000 feet
above sea level
my brother van put that note in there
right after we got back so why don’t we
climb mountains I don’t get paid to
climb mountains it’s not fun do I look
too happy then I’m not happy I’m close
to death right there we climb mountains
for the same reason that we work it’s
because as human beings you have this
desire to do something to complete
something hmm I should preface this
answer by saying I definitely got made
fun of a lot for the way that I look
when I was in school and all those
bullies that picked on me are all losers
now so never forget that people who
judge others especially people who judge
others based on things like looks on
whether you’re black or white whether
you’re Jewish or you’re Muslim whether
you are gay or straight because of their
body type whether they’re fat or skinny
whether you have pimples or whether you
have a big butt
these judgmental people their opinions
don’t matter because they don’t matter
judgmental people are of a lower moral
authority than those who don’t judge and
we people who don’t judge we have a
responsibility to crush to destroy those
mean judgmental bullies and we do that
with an overwhelming positivity and we
do that with our extreme open-mindedness
and when you subscribe to those those
values you really stopped caring what
other people think because chances are
if other people are judging you they’re
wrong hunger is a very very powerful
motivator and when I was living in that
trailer park with the kid like we were
on welfare for a while yeah I was a
dishwasher I worked in a crappy seafood
restaurant as a dishwasher which now
just sort of parenthetically my favorite
piece of advice to give a young people
saying I don’t know what I want to do
with my life I say get a job doing
something you hate the fastest way to
figure out what you love and where you
want to be in life is by spending a lot
of time doing something you hate it’s
miserable yeah so you know spending 50
hours a week scrubbing pots and pans was
like I was just in my head the whole
time fantasizing about what I want to do
in life I was making enough to like feed
my kid and pay my you know 300 bucks and
ran 300 bucks a month rather than
mortgage on my trailer but my biggest
fear was not being broke because like
when you’re at rock-bottom and you’re on
welfare you can still like afford food
you’re by yeah like I could afford to
afford my trailer it was like we’re at
homeless and weren’t starving so to me
that was an absolute destitution wasn’t
really like that bad there’s no dignity
in it but still it wasn’t were on the
streets that’s right
so with that like my it’s like what is
it Laszlo’s hierarchy of needs higher
needs like it’s like 136 meters format
basic needs were met then I started to
look around I realize like the greatest
fear for this like beautiful little baby
boy was that he would grow up and see
his dad as a loser and that is a once
those basic needs are met that’s an
incredibly powerful motivator yeah
because you know my dad who’s is
absolutely not a loser but I watched my
dad to provide for his family of six I
watched him work 60 hours a week hating
every minute of it and he came home from
work just hating his job and I’m feeling
trapped probably I’m sure yeah he had a
family to take care of he struggled now
he does really loves he has a coffee
shop now and he’s never been happier
but I watched that and like I just saw
myself going down that trajectory and it
wasn’t just a job that I hated it was a
job that I hated that that didn’t
provide it was a job that I hated that
did nothing but cover those basic needs
and that was the motivator that was when
that was the motivator the catalyst for
me giving up and moving to New York and
going for it was I still look back and I
don’t know what that what that was right
there only like two times in my life
where I genuinely have no idea when I
was thinking and I moved to New York
City in June of 2001 with $800 and a
three a place to stay for three months I
never went to film school I never sort
of apprenticed under a filmmaker I was
never taught and I read a mentor I never
had anybody that I followed and the
interesting thing that happens when you
don’t know the way is that you have to
find the way and I always get to the
destination which were these finished
movies but the path with which I employ
is radically different from what’s the
norm and again that’s not some I don’t
take credit for that as some genius
stylistic move is just I don’t know like
I still don’t know how to do proper
titles titling like my assistant editor
did those titles which is why most of
the movies on my youtube channel all the
titles were just hand written on paper
and then the piece of papers filmed
because I don’t know how to do it right
I don’t know how to do After Effects so
all my animation is like be stopped
frame and now sort of in success I have
the opportunities to use all of the
tools that were always so elusive to me
so now it’s a much more conscious
decision
I produce two feature films that were
still a big hit they neared it like
Cannes Film Festival in Sun man
I like got an award that Natalie Portman
gave me on TV either my dad watch and I
just like I remember having this moment
where I realized that like I was so into
this thing it wasn’t really didn’t feel
right to me it’s different trying to
trying to find opportunities when you
are in a place of success it was no
longer starving I wasn’t hungry anymore
that’s a recognition but something
didn’t feel right and that was when I
took this big hit in that pivot was to
like you know what it’s not the politics
is not the Natalie for the awards
rubbish smoothing that I love I love
telling stories long stories
and that was what I decided to sort of
walk away from TV walk away from movies
I just wanted to make youtube videos and
I remember like my big Hollywood agent
when I sort of told that to him he was
like Casey no you know this is four
years ago YouTube five years you know
YouTube was was nothing it was something
that was silly it was like a really
great place to go and watch cats play
the piano and I wanted to like parlay my
career at the very successful filmmaker
into into that and I can’t tell you the
opportunities that were birthed from
that it’s given me what I have today
that’s opportunity those are
opportunities those are opportunities
that in the moment I couldn’t have told
you were opportunities I didn’t know
what they were there was something that
just felt right there was something that
looked right I did my best calculations
I took my best guess it wasn’t reckless
I never operate recklessly and this is
an important differentiation between
recklessness and fearlessness I always
do my best to operate without fear don’t
not do something don’t skip something
because I’m afraid to do it but make
sure it’s a smart decision and then part
two of that is is is obligation I feel
obliged to embrace opportunities like
that
I felt obliged to quit my job I felt
obliged to walk away from HBO and the
obligation was because there was
something in me there was a truth that I
wanted and the obligation was to embrace
that Apple came out of the iPod and in
2003 my iPod battery died and I called
up I was like dead broke at the time it
was a present I called up Apple to fix
it and they’re like and just buy a new
one and it really pissed me off so I
called him back when I recorded the
phone call and and this is at the time I
know this is at the time when when Apple
had those like awesome like those
silhouette with the colors posters all
over New York City I mean the whole city
was covered in them so I recorded the
phone call and then my brother van and I
went
with this stencil and we spray-painted
iPods unreplaceable battery lasts only
18 months on every one of these in New
York City and I’m sure we were wise
asses but we just thought we’d educate
the masses like if Apple wasn’t gonna do
it we thought we would and the irony
here is that this video is like huge
this is before YouTube this is when
viral meant like chlamydia in a frat
house like this was this thing was huge
like this was emailed all over the place
millions of views Steve Jobs sending me
hate mail and then like a week later
Apple change the policy and they’re like
yeah we were gonna do it anyways which
is great but again this video brought a
lot of eyeballs up to my brother and me
and people got to see all these other
little stupid videos that we’ve been
making for years and I tried to like
find some press for you guys this is
seven years ago so I couldn’t really
find but this was some of that and then
yeah I brought a lot of attention to us
and if anything it drove home the point
that like you don’t need any of that
understood infrastructure this was just
like us being pissed off and that was
enough motivation so it made this movie
and now we got all us attention and we
drove that home for stuck with that for
a really long time and and now you know
I made sort of serious movies I just
shot a documentary of beachfront dock in
Afghanistan which is gonna be kind of
serious but I never let go of that and I
still make sort of like wiseass off
movies and this summer
I tell this story but this summer I was
riding my bike in New York City and I
was pulled over in the pouring rain by a
police officer for riding my bike
outside of the bike I come on man that’s
like right so I filmed him the cop of my
iPhone naturally and then I made a movie
of me going around trying to show the
officer while you can’t always ride in
the bike lanes and I crashed into
everything I found so the video is just
me arguing with a cop for like 30
seconds then me crashing my bike for
another two minutes and this thing was
huge I mean this thing was bigger than
the iPod movie this was gigantic like I
was on every news outlet and Bloomberg
had to answer to it in a in a press
conference and what is this the Guardian
called me a warrior which is awesome and
and it was huge and this again is
another good exemplification of the idea
that it’s just embraced the resources
that you have available to you and this
is what I try to talk to young kids
about this what I try to reinforce is
that like let go of all the pretensions
that is filmmaking and embrace what you
have available to you I want to talk
about risk as a guiding principle life
shrinks and life expands in direct
proportion to your willingness to assume
risk yeah I’m like I’ve made some really
stupid decisions in my career for my
entire career
on a broad plane they’ve all worked out
every time I’ve quit my jobs which I’ve
done every time I’ve had a job people
that I trust most to treat people that I
love all advise against it my dad told
me not to move to New York City because
it was such a risk and every time I
every time I took these bigger risks the
opportunity for a larger payout was
always there life is like this super
temporary mega fragile thing you only
get like a nugget of time to really
pursue the things you care about
and like I’m thirty thirty and my rule
is that the right time is always right
now to put a little meat on these bones
this new company that I don’t really
talk about
this new company is the biggest risk
I’ve ever taken I took five years of my
life to build my advertising career and
I made like a lot of money I’ve been
doing really great look at my youtube
channel go all the way back
the last branded content thing you’ll
see was in February of 2014 I ditched it
all to pursue something I knew nothing
about this huge risk and I did it at a
time when my wife was pregnant and there
was all of this vulnerability and all
the scariness in my life and even now at
33 my dad’s at 34
my dad said Casey that’s crazy you’ve
got a good thing don’t let it go but I
know that like some day I won’t be able
to do this I know that the time is now
the time the right time is always now so
I had to do it that’s how I feel about
risk in general and that’s what the
struggle has always been for me it’s
like identifying risk identifying fear
and then just smashing through it
because a fear is looking back and
wishing that I had done these things the
most dangerous thing you can do in your
career the most dangerous thing you can do in life is play it safe
morning I also have to get up at 5:30 in
the morning but I didn’t shoot a vlog
today I didn’t shoot a video which is
fine taking days off is fine but I shot
this morning which meant I started
something so if I didn’t do a vlog today
it would have meant starting something
and not finishing something and in my
book that’s not OK
start something and doesn’t finish
something that is a loser someone who
starts something in always finishes it
that is a closer one of my favorite
movies is called Glengarry Glen Ross
here’s a quick scene they always BBC
closing always be closing always be
yeah I tattooed that on my arm last week
I talked about that Voltaire quote
perfection is the enemy of good and what
that means is you can never let your
desire for perfection prevent you from
finishing something that’s good because
to finish something even imperfectly is
to learn from it and then you can move
on and get closer to perfection
everybody but the successful people fail
to realize about any creative industry
is that there is absolutely no defined
path there isn’t one so it’s about
paving your own path and now for me my
path
meant mainstream just didn’t work and
new media did work and for other people
it’s entirely antithetical to that where
mainstream is exactly the right place
for them so there is no formula that’s
that’s right or wrong I’m just much
better versed in my own sure the
trajectory that I found myself and that
includes really running away from the
establishment into whatever the most
forward-thinking
spaces focus focus is super underrated
like if you commit all that you are and
okay this like this tire though this is
I took this from a book called I don’t
know what it’s called but it goes like
this all right you can do ten things to
like the first degree like this right
here and that’s how well you’ll do all
ten things or you can do one thing to
the tenth degree right there and look
how much better you do that so when it
comes to focus to put all of your energy
into one thing is to do that one thing
really well to the best of your
abilities to take it all the way and to
scatter yourself means you’re never
actually accomplishing anything you’re
just sort of chipping away at a bunch of
nothingness and this is true for work
this is true for like dating versus
committing yourself to one person
friendship everything like really
focusing and investing yourself into
something you’re passionate about will
always yield better results than
scattering yourself around and spreading
yourself thin I don’t have any sympathy
for you I’ve got a full-time job two
kids
baby wife house bills life reality and
if I can find time to make some videos
every day then you can – I know what
high school is like I did it for like a
very short amount of time if it’s
something you really want to do you will
find the time one year of vlogging
before I started vlogging at a YouTube
channel for five years and in those five
years I had a whole bunch of huge viral
hits movies that probably 15 16 million
but my subscriber growth was anemic the
channel growth is anemic flat like that
five years 500,000 subscribers then I
started uploading daily and in five
months I had 500,000 more subscribers
that’s 1 million subscribers five years
for the first 500,000 five months for
the second 500,000 so I kept uploading
and 2 months later I had another half a
million subscribers now here I am one
year after doing daily uploads and I’ve
got two and a half million subscribers
YouTube is in Hollywood I’m not Stanley
Kubrick you can’t succeed here if you’re
uploading once a month if you want to
succeed here you’ve got a shot for work
every single day that that took me 5
years to learn
I didn’t start daily vlogging to grow my
youtube channel I did it as a way to
kill all of those excuses I used that
kept me from making more movies because
of every single inflection point in my
life doing the work has always been the
thing has always been the catalyst that
took me from where I am to where I
wanted to be last night I was at the gym
getting swole I was listening to a guy
named Dan Ariely who’s a behavioral
economist you talking about why we work
in his entire sort of thesis was
predicated on the idea that we weren’t
because we want you not because we have
to
made me think about my YouTube channel
and the fact that I’ve made like 600
videos in the last couple of years and
how much I and all the things I don’t
the vast majority in the work that I do
including here in YouTube I get paid for
it definitely is not why I show up I did
it out of this like longing or hunger
for accomplishment or this idea of
needing to complete something professor
I was listening to he equates it to like
here is a picture nearly 23,000 feet
above sea level
my brother van put that note in there
right after we got back so why don’t we
climb mountains I don’t get paid to
climb mountains it’s not fun do I look
too happy then I’m not happy I’m close
to death right there we climb mountains
for the same reason that we work it’s
because as human beings you have this
desire to do something to complete
something hmm I should preface this
answer by saying I definitely got made
fun of a lot for the way that I look
when I was in school and all those
bullies that picked on me are all losers
now so never forget that people who
judge others especially people who judge
others based on things like looks on
whether you’re black or white whether
you’re Jewish or you’re Muslim whether
you are gay or straight because of their
body type whether they’re fat or skinny
whether you have pimples or whether you
have a big butt
these judgmental people their opinions
don’t matter because they don’t matter
judgmental people are of a lower moral
authority than those who don’t judge and
we people who don’t judge we have a
responsibility to crush to destroy those
mean judgmental bullies and we do that
with an overwhelming positivity and we
do that with our extreme open-mindedness
and when you subscribe to those those
values you really stopped caring what
other people think because chances are
if other people are judging you they’re
wrong hunger is a very very powerful
motivator and when I was living in that
trailer park with the kid like we were
on welfare for a while yeah I was a
dishwasher I worked in a crappy seafood
restaurant as a dishwasher which now
just sort of parenthetically my favorite
piece of advice to give a young people
saying I don’t know what I want to do
with my life I say get a job doing
something you hate the fastest way to
figure out what you love and where you
want to be in life is by spending a lot
of time doing something you hate it’s
miserable yeah so you know spending 50
hours a week scrubbing pots and pans was
like I was just in my head the whole
time fantasizing about what I want to do
in life I was making enough to like feed
my kid and pay my you know 300 bucks and
ran 300 bucks a month rather than
mortgage on my trailer but my biggest
fear was not being broke because like
when you’re at rock-bottom and you’re on
welfare you can still like afford food
you’re by yeah like I could afford to
afford my trailer it was like we’re at
homeless and weren’t starving so to me
that was an absolute destitution wasn’t
really like that bad there’s no dignity
in it but still it wasn’t were on the
streets that’s right
so with that like my it’s like what is
it Laszlo’s hierarchy of needs higher
needs like it’s like 136 meters format
basic needs were met then I started to
look around I realize like the greatest
fear for this like beautiful little baby
boy was that he would grow up and see
his dad as a loser and that is a once
those basic needs are met that’s an
incredibly powerful motivator yeah
because you know my dad who’s is
absolutely not a loser but I watched my
dad to provide for his family of six I
watched him work 60 hours a week hating
every minute of it and he came home from
work just hating his job and I’m feeling
trapped probably I’m sure yeah he had a
family to take care of he struggled now
he does really loves he has a coffee
shop now and he’s never been happier
but I watched that and like I just saw
myself going down that trajectory and it
wasn’t just a job that I hated it was a
job that I hated that that didn’t
provide it was a job that I hated that
did nothing but cover those basic needs
and that was the motivator that was when
that was the motivator the catalyst for
me giving up and moving to New York and
going for it was I still look back and I
don’t know what that what that was right
there only like two times in my life
where I genuinely have no idea when I
was thinking and I moved to New York
City in June of 2001 with $800 and a
three a place to stay for three months I
never went to film school I never sort
of apprenticed under a filmmaker I was
never taught and I read a mentor I never
had anybody that I followed and the
interesting thing that happens when you
don’t know the way is that you have to
find the way and I always get to the
destination which were these finished
movies but the path with which I employ
is radically different from what’s the
norm and again that’s not some I don’t
take credit for that as some genius
stylistic move is just I don’t know like
I still don’t know how to do proper
titles titling like my assistant editor
did those titles which is why most of
the movies on my youtube channel all the
titles were just hand written on paper
and then the piece of papers filmed
because I don’t know how to do it right
I don’t know how to do After Effects so
all my animation is like be stopped
frame and now sort of in success I have
the opportunities to use all of the
tools that were always so elusive to me
so now it’s a much more conscious
decision
I produce two feature films that were
still a big hit they neared it like
Cannes Film Festival in Sun man
I like got an award that Natalie Portman
gave me on TV either my dad watch and I
just like I remember having this moment
where I realized that like I was so into
this thing it wasn’t really didn’t feel
right to me it’s different trying to
trying to find opportunities when you
are in a place of success it was no
longer starving I wasn’t hungry anymore
that’s a recognition but something
didn’t feel right and that was when I
took this big hit in that pivot was to
like you know what it’s not the politics
is not the Natalie for the awards
rubbish smoothing that I love I love
telling stories long stories
and that was what I decided to sort of
walk away from TV walk away from movies
I just wanted to make youtube videos and
I remember like my big Hollywood agent
when I sort of told that to him he was
like Casey no you know this is four
years ago YouTube five years you know
YouTube was was nothing it was something
that was silly it was like a really
great place to go and watch cats play
the piano and I wanted to like parlay my
career at the very successful filmmaker
into into that and I can’t tell you the
opportunities that were birthed from
that it’s given me what I have today
that’s opportunity those are
opportunities those are opportunities
that in the moment I couldn’t have told
you were opportunities I didn’t know
what they were there was something that
just felt right there was something that
looked right I did my best calculations
I took my best guess it wasn’t reckless
I never operate recklessly and this is
an important differentiation between
recklessness and fearlessness I always
do my best to operate without fear don’t
not do something don’t skip something
because I’m afraid to do it but make
sure it’s a smart decision and then part
two of that is is is obligation I feel
obliged to embrace opportunities like
that
I felt obliged to quit my job I felt
obliged to walk away from HBO and the
obligation was because there was
something in me there was a truth that I
wanted and the obligation was to embrace
that Apple came out of the iPod and in
2003 my iPod battery died and I called
up I was like dead broke at the time it
was a present I called up Apple to fix
it and they’re like and just buy a new
one and it really pissed me off so I
called him back when I recorded the
phone call and and this is at the time I
know this is at the time when when Apple
had those like awesome like those
silhouette with the colors posters all
over New York City I mean the whole city
was covered in them so I recorded the
phone call and then my brother van and I
went
with this stencil and we spray-painted
iPods unreplaceable battery lasts only
18 months on every one of these in New
York City and I’m sure we were wise
asses but we just thought we’d educate
the masses like if Apple wasn’t gonna do
it we thought we would and the irony
here is that this video is like huge
this is before YouTube this is when
viral meant like chlamydia in a frat
house like this was this thing was huge
like this was emailed all over the place
millions of views Steve Jobs sending me
hate mail and then like a week later
Apple change the policy and they’re like
yeah we were gonna do it anyways which
is great but again this video brought a
lot of eyeballs up to my brother and me
and people got to see all these other
little stupid videos that we’ve been
making for years and I tried to like
find some press for you guys this is
seven years ago so I couldn’t really
find but this was some of that and then
yeah I brought a lot of attention to us
and if anything it drove home the point
that like you don’t need any of that
understood infrastructure this was just
like us being pissed off and that was
enough motivation so it made this movie
and now we got all us attention and we
drove that home for stuck with that for
a really long time and and now you know
I made sort of serious movies I just
shot a documentary of beachfront dock in
Afghanistan which is gonna be kind of
serious but I never let go of that and I
still make sort of like wiseass off
movies and this summer
I tell this story but this summer I was
riding my bike in New York City and I
was pulled over in the pouring rain by a
police officer for riding my bike
outside of the bike I come on man that’s
like right so I filmed him the cop of my
iPhone naturally and then I made a movie
of me going around trying to show the
officer while you can’t always ride in
the bike lanes and I crashed into
everything I found so the video is just
me arguing with a cop for like 30
seconds then me crashing my bike for
another two minutes and this thing was
huge I mean this thing was bigger than
the iPod movie this was gigantic like I
was on every news outlet and Bloomberg
had to answer to it in a in a press
conference and what is this the Guardian
called me a warrior which is awesome and
and it was huge and this again is
another good exemplification of the idea
that it’s just embraced the resources
that you have available to you and this
is what I try to talk to young kids
about this what I try to reinforce is
that like let go of all the pretensions
that is filmmaking and embrace what you
have available to you I want to talk
about risk as a guiding principle life
shrinks and life expands in direct
proportion to your willingness to assume
risk yeah I’m like I’ve made some really
stupid decisions in my career for my
entire career
on a broad plane they’ve all worked out
every time I’ve quit my jobs which I’ve
done every time I’ve had a job people
that I trust most to treat people that I
love all advise against it my dad told
me not to move to New York City because
it was such a risk and every time I
every time I took these bigger risks the
opportunity for a larger payout was
always there life is like this super
temporary mega fragile thing you only
get like a nugget of time to really
pursue the things you care about
and like I’m thirty thirty and my rule
is that the right time is always right
now to put a little meat on these bones
this new company that I don’t really
talk about
this new company is the biggest risk
I’ve ever taken I took five years of my
life to build my advertising career and
I made like a lot of money I’ve been
doing really great look at my youtube
channel go all the way back
the last branded content thing you’ll
see was in February of 2014 I ditched it
all to pursue something I knew nothing
about this huge risk and I did it at a
time when my wife was pregnant and there
was all of this vulnerability and all
the scariness in my life and even now at
33 my dad’s at 34
my dad said Casey that’s crazy you’ve
got a good thing don’t let it go but I
know that like some day I won’t be able
to do this I know that the time is now
the time the right time is always now so
I had to do it that’s how I feel about
risk in general and that’s what the
struggle has always been for me it’s
like identifying risk identifying fear
and then just smashing through it
because a fear is looking back and
wishing that I had done these things the
most dangerous thing you can do in your
career the most dangerous thing you can do in life is play it safe
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