all right everybody welcome to another
YouTube hang out I’m super excited to be
back with you guys today I have a
special guest a new friend Cloris Kylie
and we are talking today about how to
connect with influential people so that
you can kind of leverage their influence
leverage their audience and their
expertise to get your message your
product or services out there and I’m
going to have some questions and you
guys can have some questions to pick her
brain for the next a little bit Cloris
welcome aboard well thank you evan such
an honor to have you what do I have
between here today so for the people
watching who may not be familiar with
what you’re all about yet I mean it’s a
quick and chill but you want to give a
little bit more contact so they know a
little more about what you’re doing yeah
sure what i do i work with coaches
authors consultant speakers trainers
anybody who’s profiting from their
expertise to share that message and to
reach the right clients because it’s not
just about reaching anyone right it’s
about connecting with the people who
number one can appreciate what you do
and your value and number two can afford
your services of course because you have
a business you have to stay in business
and number three is to apply what you
teach again you want people who are
ready to take action and that’s why I
help entrepreneurs who connect I client
not it so one of the things that I did
when I was in my first business that I
was super pumped about that helped was I
mean I called him a guide to
professional success and I connected
with a whole bunch of other famous
authors you know Tony Robbins and Zig
Ziglar and all these guys and got an
article there’s and then also added my
own article to this guy to kind of
lifted my brand because I’m associated
with these guys well I thought they may
not really helped me and building my
brand in like very early days what are
some of the ways that you recommend or
what’s one of the first somebody hasn’t
done any work with influential people no
influence of marketing where should they
start what do you recommend yeah what
does definitely something that I’ve done
Evan to build my own brand in my own
business and I want you to think as
connected with influential people not
does as something that will help your
brand but something that will help your
belief in what is possible for you
because what happens is once you connect
with people who have achieved great
things then you start to see yourself as
as somebody who could potentially get
there see like you see the possibilities
and that’s really the only way to
achieve something great is when you see
yourself you can visualize yourself
achieving something wonderful and so I
really want you to consider that like is
power you know once you start to to
connect with people who have influence
then you start to become an influential
person yourself and I would say the
first thing you have to do is to select
somebody who you can clearly resonate
with somebody who shares your values who
you admire you would want to be like
right you always wanted people you would
want to be like so just find that person
and then really become their advocate
they of course the easiest thing to do
is to follow them on social media and to
support them that way now it’s easy to
think okay well if I just kind of autumn
aid retweeting their stuff or if I can
just kind of like their posts is that
going to be enough it’s not you really
have to go above and beyond so when you
retweet something at a comment that
creates value for that audience when you
go to their blog and you’re going to
post up a comment that really says
something that shows how you know your
stuff how you have something to
contribute on Facebook same story you
want to be one of those comments on
Facebook that people click like on the
comment that’s what you want to be to
really stand out and slowly but surely
that influencer will notice you and I
actually did that without this woman
called her name is Melanie todaro and
she is pretty big on social medias he
has a huge following and I just love her
content so I started by first asking her
actually first up doing everything she
posed you put out any post I would
comment I would retweet it share it and
then once she had like that knowledge
about you know who I was I invited her
to connect on LinkedIn so it’s important
that you use LinkedIn for that purpose
but it’s not just say hey connect it’s
just about writing a customized message
that shows number one why you think I
hope you admire this personal number two
what you will be able to to give or to
contribute to that person because
remember it’s a two-way street when you
have to find a way that you can help
this person so that’s what I did I
invited her to connect on LinkedIn as
she said yes and then after that I was
able to support her even more so I would
you really post on her LinkedIn comments
i would recommend i recommended her on
linkedin and people love to have that a
recommendation on their LinkedIn profile
so i went really above and beyond so
Melanie a new me so then by the time I
waited up a while right you have to
build a relationship and when I was time
for four there was the right time I said
hey would you like to be on my show
because I have an online radio show and
she didn’t hesitate like yes of course
and later on during the interview she
told me Clarissa I don’t give interviews
anymore I just don’t have time and I
said yes to you because I know you know
how good you have been and how much you
share my stuff and I feel like I owe you
so I’m here today so that’s that’s an
example of what you can do I love it and
and it’s so true and I think too many
people give up too soon you know the
people who are commenting on all my
videos and are on a lot of the live
streams and the live chat it doesn’t
take a long time to necessarily have to
make an impact if you are consistent
with it so you know if you guys watching
a live chat you see Zeno and zane lowe’s
got this little tool bar next to him
he’s been made a moderator of the chat
because he’s been in on all of the chats
and he’s always sharing love and he’s
always had an impact some of the other
people who popping on one shot you know
I’m not going to remember you the next
time and it’s not that I’m you know I’m
not trying to remember you just as so
many people were watching every video
that it can be hard and so a lot of
people like to come in for one video
they leave a chat comments at all that
was a really good comment he didn’t
recognize me you didn’t see it you know
understand the people you’re trying to
connect with if they have a big
following they may not see your one
golden comment so how
to be consistent right it’s like
everything they put out you want to be
leaving a really golden piece of
comments around to help them out and
with time people do recognize it i think
people just quit a little too soon too
soon you have sweet persistent just like
anything if you want to make anything
happen just have to keep at it and
you’ll eventually be successful so so
you know somebody who say me so I’m like
I’m trying I have my book right and
promoting my book so yes hey like that
could be really helpful for me to go and
connect with people who could
potentially market my book what do you
recommend for me is it just making a
list of people who you know have
audiences that I think would be relevant
that I have a message that connects with
them and then following them on social
sharing you know their content trying to
make an impact and then approached them
about the book how would you how would
you dissect what I should do to provide
but definitely yeah i would say that
making the list is important I actually
have a list of the habit right here and
my bulletin board it’s a it’s a list of
my top 50 so the top 50 are those people
I really want to support on a continuous
basis and every morning I look at the
list and say hey who have I have I
supported this week who I haven’t and
then I actually go and check their stuff
I go to the Twitter pages facebook
linkedin see what else they have out and
try to support them as much as possible
and so stable you know you have your
list you have your target and yes it has
to be people who have an audience that
is similar to yours so you can sell your
book of course and and then you start
connecting with people and keep in mind
a song let’s say that your book is
coming out in four weeks then it might
not be enough time for you to create a
relationship though it’s something you
have to strategize and start right now I
mean today after this show you
definitely have to start your list and
start those relationships and the more
time that goes by you know the sooner
you will see who is being responsive and
who is not because he has some people
will ignore you and that’s just part of
the game right so you say okay well move
on right to
next person and then you’ll have that
the circle of people who you feel that
yes they respond to you they resonate
with you and then you can go and and
reach out and contact them and I was
thinking if you really want to take it
above and beyond then you could do
something that really puts the name out
there to increase their influence and in
their reach and so give you a quick
example I love this show it’s not live
anymore but they had two seasons is
called fat guys in the woods on the
weather channel’s know if you ever
watched it and I love the shows where i
just love survival stuff and there were
these three guys who needed a change in
their life and survival expert creek
stewart took them out into the woods for
a week but no no water no food they had
to survive so loved the show so the
gaean i said this show you know to be in
the show you have to have the same
qualities that you have to be an
entrepreneur and so i went ahead and i
wrote an article lessons for
entrepreneurs from fat guys in the woods
and wrote the article i was inspired and
then I they will share the article with
creek with a host and believe it or not
he saw the tweet it was just a tweet he
clicked on the article and read it and
he loved the article and what did he do
he shared that article with his audience
so I had all these people and took who
are into survival go into my side and
check it out my stuff but but the key is
like see how I did something that was
like above and beyond so in your case if
you want to promote your book and you
have this list of people and what could
you do maybe you could you okay some in
your own show which has a huge following
and that’s what I do with my own online
radio show I’ve had best-selling authors
and entrepreneurs were making millions
of dollars so you know I give them more
of an expanded reach by being on my show
so you have to leverage what you have
maybe you have a blog so go ahead and
you have them guest post on your blog or
if they don’t have time then you write
the article and mention them and the
lessons that you have gained from them
so whatever a platform that you have
whether it be a youtube show a radio
show a blog use it use it to support
these influencers and they will
appreciate it and then that’s when you
you know they’ll want to reciprocate and
help you promote your book I love it so
I got to get hustling I got I got to
start now cloris is light the fire under
me here I gotta get I gotta get busy
what are the other things that I found
super helpful is when targeting people
on social media to make sure that
they’re active in responding to comments
on that platform and so like Twitter
super easy you can see their tweets and
replies if somebody’s just broadcasting
and they never apply to anybody they’re
probably not even paying attention there
and so you tweeting them every day is
probably not going to have an impact you
know youtubers and they were applying to
every comment or at least are they
looking in the comment or they’re just
if they’re just broadcasting and you
give you spend a lot of time doing the
wrong thing where you want to look where
they’re actually engaged and most people
are in all the platforms but they’ll
have one that they actually use
themselves and it’s not their team so
this snapchat or Instagram or Facebook
or whatever it is and then that’s that’s
when you want to be on because you want
to get their attention as much as
possible not their assistant or somebody
on their team what are your thoughts
there well completely I agree because I
want you to think about your influencers
as an audience right just like when you
want to build your business right don’t
you want to know your avatar to really
know what your avatar hangs out their
problems be and behaviors and their
their needs and wants and their
aspirations same thing happens with
influencers that you’re targeting it’s
your audience it’s a special audience
right is really small you want to really
kind of pinpoint the people who can help
you the most so that’s yes you have to
study them really learn as much about
them as possible and if you really want
to go way above and beyond you know why
don’t you sign up for the programs right
if they have for example if they have a
training program on how to how to get
more sales you sign up and become a you
know one of those people who
participates and gives feedback and
actually gives a testimonial of their
product and that’s when they will
we remember you and something comes to
mind to I I belong to this program
called joint venture insider circle in
which you connect with with people who
have similar audiences and so forth and
the person who created this program she
said when she was starting out which is
now sucka you know they make seven
figures with her program but when she
was starting out she took this lisa
acevedo who calls herself the queen of
sales conversion and she has all these
problems well how to sell your pure
problems and services so she loved the
program she actually created a video
testimonial of how much she loved it and
guess what Lisa notice her and she
noticed her and she actually wanted to
thank her personally for the video those
are things that you can go to really go
a polym beyond hmm one of the things I
did to get on somebody’s radar I’ve got
a couple times for youtubers uh I would
go to see who is leaving comments on
their YouTube channel I connect with the
most common commenters on that person’s
channel and I would send them a message
saying hey I love this YouTube were just
like you do I want to thank them for all
the work that they’re doing and I strung
together like 50 of these people who
made a one-minute video or 30 second
video to say thank you so much for all
the work and the love and to get those
50 you have to reach out to like 500 of
them ah but then I make this video of
just all of their top fans thanking them
and of course i have my own message in
there too and it’s it’s pretty
impossible to not pay attention that’s
your your point of going way above and
beyond this is just so far crazy above
and beyond that nobody does that you’re
at least you have an introduction now
you still need to hit them with value
they sell to see you no importance in
what you’re doing maybe they hate my
book you know who knows but at least you
have the end because you did all that
work to really stand up for them I love
that even s that’s really way above and
beyond and you probably saw amazing
results from that and you know the thing
is once you connect with that person who
has a lot of
influence then it becomes much easier
right like you know I’m sure that the
first person you connected with and you
can say to somebody else hey you know
you want to be on my show i interviewed
such and such and then it becomes much
easier to connect with influential
people hmm sure and also asking what
they what they want you know like I was
on Lewis with Lewis house if you know
Lewis house is he’s has a school of
greatness podcast um I just just asked
him hey who’s like a dream person you
want to have on your podcast and he gave
me four or five names of people that
you’d love to have on his show and so
it’s now it’s on my radar like if I can
give him an introduction somehow someway
I don’t guarantee but if you know what
those people want that you’re connecting
with then you become way more important
to them as well oh yeah it’s about
providing value always and something
something else you can do to provide
value if let’s say that you don’t have
the right connections right you’re like
okay I’m starting out how I don’t know
anybody how can I introduce them to
anyone well why don’t you send them your
ideas I mean your ideas are valuable and
if you have a way if you think of a way
that they could be improving what they
do even more or some creative way that
they could even expand the reach even
more just send it to them you know
that’s that’s what James Altucher does
you know he’s he loves ideas he sends
ideas to all these companies and some of
them really appreciated he had an Amazon
fly him just because he sent a huge
document of his ideas to Amazon and they
had in my head quarters you know they
came because they loved what you had to
say so again if you are able to provide
value and you can because you have your
mind and your your creativeness and your
passion then yes so if you if it’s
valuable they will notice you mmm-hmm
yeah I think if you can figure out any
of their goals you know you know I want
to interview Howard Schultz he’s the CEO
of Starbucks I want to happen on my show
right maybe you don’t know Starbucks you
know maybe you don’t know Howard Schultz
he’s not really on Twitter you know it’s
a private guy she’s hard to get access
to but like if you were doing soci he
was on Twitter you know if you were
tweeting him every day seeing Howard I’d
love to have you on up and show how you
gotta get out of and show Howard’s like
please be on Evan show right like
even if he never came on I appreciate
your hustle right like I’m going to
notice us a dude thank you so much for
your love what’s your business about and
I want to click on your profile and see
what’s in your Twitter bio and click on
your website and maybe there’s some kind
of fit right so even if you don’t have
that connection just the work just the
hustle just the energy that you’re
pointing to try to help is love and that
often gets recognized I would recognize
that I want to turn to the live chat
because you got some questions going on
here and I want to respect that too
sabita is asking how do you deal with
failure so you know you reach out these
people you really want to get their
attention a lot of times you may not get
it how do you deal with that failure of
rejection there yes if it does it’s a
good question and I think but first of
all you have to ask yourself have I
tried this long enough and it long
enough he’ll know and it has been too
long I would say a minimum that you you
should try to support it a person would
be you know three to six months to
really do as much as you can to support
them if you if you really have no
response whatsoever then it’s just a
matter of saying well you know for some
reason this wasn’t the person for me and
that’s fine too just think that somehow
you’re being guided to the right person
for you you don’t want it she’s like if
you had you try to get together with
your friend and she was always canceling
on you after a while you would get the
hint that this is not the right friend
for you you know there are so many
people out there who can provide the
same value and connection so it’s time
to move on to the next person and that’s
why it’s important that you start with a
big enough less though that you can just
kind of support all these people and
then and then eventually narrow it down
to those people who you really want to
be connected with yeah I think as long
as you have the passion for as long as
you still feel like like if somebody
says know where somebody is just
ignoring you maybe you lose interest in
them maybe you know you’re not as
exciting anymore and that’s the time to
move on if you really feel like you know
Hoover’s on your 50 list Cloris like I
really want to get those people and for
me I just keep going like
til I lose the passion for that having
that guess I’ll just keep going until
until I get an answer until I get a yes
or a No and just make it part of your
daily daily ritual and I don’t see it as
it like you know if you tweet out
PewDiePie isn’t respond to you on the
first day or you know you tweet out the
president and he doesn’t reply to you
it’s just a staff right like you’re
running a marathon and you took one step
there is a finish line and it’s it could
only be failure if you stop like if you
just give up on this whole influencer
marketing thing i’m not going to connect
any influential people anymore because
it doesn’t work you know that’s failure
where if you keep taking steps every day
it’s just understanding there is a
finish line you’re going to get there
you just took one more step today and
then you need another step tomorrow and
the list of tomorrow it’s just another
step and each step is a no or like a
non-response and eventually you go and
you get you get your yes um shifting
that perspective we think might help I
think so yeah plus you can learn you
know from those knows you know maybe
what can I do differently this time with
this new person with the same person it
kind of tweak your strategy because you
know your failures are lessons there pay
for lessons but they are lessons so um
Sherri’s writing insane linkedin is her
number one site for social media is
there a preference that you have on how
you’re reaching out what you’re doing
but sherry I think it depends on how
active the person is on linkedin or any
other social media platform I personally
love LinkedIn because that way I can
connect with a person I can support them
on other posts I can recommend them I
can send them an email if I want to have
them on my show so I feel like people
who are active on Linkedin they check
their LinkedIn emails so I think it’s a
good platform but then you have to
figure out how acts how act if they are
so again it depends just take the whole
thing about the audience you know where
do they hang out and then go to where
that person is and really reach out to
them but i personally liked a light
linkedin interesting i do almost nothing
on linkedin so that’s it
thing yeah i mean i agree hundred
percent to it’s where the audience where
they’re at where they actually are you
want to you want to play to that if
doing multiple places and play To Your
Strengths my default for reaching out I
wish you do had a great way to reach out
to people they don’t like the you leave
a message it gets sent to spam in
otherwise is an email that you can write
an email isn’t as great my usual go-to
if they’re in different places would be
Twitter okay because I have a following
there too i have two hundred thousand
whatever followers on twitter so it
usually triggers the alerts or whatever
it’s not some no-name like brand new
twitter account person writing so it
allows me to get in a little bit and i
built my twitter following with partly
with that intention is that hey if i if
i call out to somebody they’ll pay
attention if i if I’m upset of the
company for bad customer service i’m
gonna pay attention but yeah most
important is where they are like if
they’re all right all over linkedin
linkedin and figure it out and be active
and share the post and comment and being
their groups and you know that you
should be a known quantity right to
close this point they should know who
you are they should know your name
exactly exactly and something i was
going to say actually if the person who
you’re trying to connect with wrote a
book that’s actually great because first
of all you can write a review read their
book of course and then write a review
on amazon and just tell them you know
tweet them hey i just posted this review
on amazon what i’ve done i’ve posted the
link to to you know the book and then a
picture of me holding the book and say
in this this book is amazing and i put
it on twitter and tweet that and it gets
their attention so you know books are
awesome because they want to sell their
books and they love to get reviews on
them positive reviews for so you know
that’s another great way to connect with
them mmm yeah and i would say to add on
to that point add your art into it
whatever you’re good at talent2 that
bring that creativity to it so for me
it’s making videos there’s a couple of
authors whose books i’m supporting and
the way I do it is we’ll make a video
about it I’ll read a passage
and then we’ll edit it together and have
motivational music and it becomes this
promotional vehicle for them that when
they see that Wow let you really turn my
words into something amazing I’ve seen
other people who are singers sing a book
review right or if you’re you know if
you’re a programmer you make you make a
little program around the book or
something like something unique
different something that you’re really
good at what’s your art what do you you
know what do you love to create create
around the book so that like nobody’s
song a book review for that person
before you know this lots of singers
nobody’s kind of taken that to the
cloris is point about like extra step
right not just the same thing everybody
else is doing they’re like wow that
person’s saying a book review you know
or compose the song around something in
my book it’s like man that’s really
that’s really wild that’s crazy um love
that cool d wilson is writing in will
this work to break into the music
business who interesting question d what
i would say like who are you really
trying to target i would just say that
you wanted to target Rihanna or
something and you know it’s pretty
difficult to reach her I would try to
visualize some sort of like staircase to
reach her and then kind of go step by
step so I would say start with somebody
who’s a little bit more approachable who
can actually notice your stuff and then
once you’re there and you know that
person then you can go a little bit
higher and so forth i would say having
your own platform really helps so if you
are in the music business you definitely
you know if you have a youtube channel
you could have a way to have guests on
your channel and perform your music and
you can have that person you’ve
connected with as you know to interview
them and know about their career in
music and then you start to create that
following it once you create that
following and it’s a big enough
following that you’ll be able to connect
with more and more influential people
until you get to Rihanna you know the
sass that’s what i would suggest instead
of kind of shooting for the people who
really have no time to interact with
with anyone
then just to school like step-by-step
going up that ladder until you reach at
the top yeah and like again to the
previous I think it works in any
industry to the previous point um where
are they you know Rihanna has music
videos but I doubt that she’s looking
through the comments to say hey this
person commented a lot you know she’s
probably on Instagram so that’s where
you want to be and maybe what you do is
you know maybe on her birthday you sing
her like if you’re a singer go sing her
a happy birthday in your style or if
you’re I don’t know what you’re doing in
the music industry if you’re if you’re
you make beats like make her birthday d
something so that like if she happens to
be attention to it look you have to be
good to write you want to work with
Rihanna she’s just that there’s a
quality threshold you know you could get
on her radar but if your if your stuff
sucks she’s not gonna do anything with
you right like people can get on my
radar but if I don’t like your product
or service i’m not gonna promote it
right um so your stuff has to be good
and something that when she listens to
it she’s gonna be like and that’s who is
this person who wrote this thing and
this is this is quality um and yes I
like the point of like you can have
Rihanna’s your goal but then like what’s
the path to Rihanna who are the other
people you need to get to and the music
industry is all about collaborations hmm
right like how many albums are produced
where there’s somebody else on the track
with them they’re always looking for
either those sharing audiences or just a
different vibe you know one song has a
different feel to it a special guest on
it and some artists are much more open
to that than others to write you know
like youtubers to write I do a lot of
these kind of hangouts try to do a lot
of collaborations we do it every week so
with if Cloris rights and we make this
up you know it’s it’s it’s easy for me
to say yes because I do this a lot if I
never have guests on and I’m always just
doing my own thing it’s gonna be a lot
harder to get me to do an interview
right and so understanding like if
there’s an artist who does tons of
collabs and you have this sick beat or a
special way of wrapping or you just
acapella like crazy whatever it is even
they’ll use your little chunk in there
next song so two courses point about how
like the list target that list right to
the right people who could be good fits
for you correct yeah you really have to
know them though to have to really know
that person as you said know if they do
cooperations or not and that’s when you
know you have a chance I love it um have
you seen examples and like you’re
typically working with thought leaders
experts right this is kind of people
right yep exactly so uh I would say I’ve
seen examples of people to connect with
with those did the top leaders in the
industry just by doing what I what I
said and just participating in in their
programs and courses really gives you
that edge so if you are in another
industry they ask yourself you know how
could I be a crack how could I stand out
and meet up part of that small against a
group of people that they pay more
attention to some of the people have
mastermind groups and that would be a
big investment but if you join them
you’re definitely connected with them so
I wasn’t the enterpreneur on fire
they’ve podcast with John Lee Dumas and
the way I initially reached out to John
it was just I didn’t I just followed him
before i was listening to his show I
said why I love the show and what I
believe then he actually said you’re a
great guest for my show so I didn’t have
to do much but now because I’m connected
with him a lot of many doors like have
opened for me you know all these people
want to have me on their podcast so
again it’s awesome so it’s a matter of
of connecting with that one person that
opens the door for you to too many other
opportunities right and now we’ve been
talking about online it may also be off
alone like maybe the people that you’re
connecting what I connect with their not
on social we’re doing a top 10 video and
tyree skips in the actor and for him he
wanted to connect with this director is
one is his favorite director I wanted to
connect with and the directors not on
social media so he can’t tweet him i
send my video or anything but he knew
this director is gonna be at this party
it’s like i’m gonna go to the party I
don’t care about party I don’t care
about anybody else there I’m not there
to get drunk or me to the P I want to
meet the director I’m gonna have a
conversation with that director
and then I’m going to go home you know
and he had that conversation then use it
at time to stand up so you know to your
point about like maybe they have a
mastermind group or maybe they’re going
to do a book signing somewhere no maybe
they have some local events or some tour
thing that you can go and shake their
hand and introduce yourself um just
getting on the rest something yeah
that’s right yeah cool um Cloris it’s
crazy how quickly half an hour flies by
for people who are curious about you
what you’re up to reaching out i know
you have your website Cloris Kylie com
we’re linked it up in the description
you have an e-book what’s what’s the
best kind of next step for people who
want to learn about what you’re up to
well yeah thats thank you havena that
can definitely go to my site is Cloris
Kylie calm and there you’ll be able to
download my ebook which has eight proven
ways to build authority to grow your
audience and connect with the right
clients there’s a quiz it’s a fun quiz
to see your client attraction style if
you are in the expert type business and
service-based business I have a social
media template all kinds of stuff like
free resources for you to access so i
think that’s like the central hub that
you can go to chorus Kylie calm I love
it what course thank you for taking the
time with us today thank you guys all
for watching live continue to believe or
whatever if you’re one where it is I
will see you soon thank you
YouTube hang out I’m super excited to be
back with you guys today I have a
special guest a new friend Cloris Kylie
and we are talking today about how to
connect with influential people so that
you can kind of leverage their influence
leverage their audience and their
expertise to get your message your
product or services out there and I’m
going to have some questions and you
guys can have some questions to pick her
brain for the next a little bit Cloris
welcome aboard well thank you evan such
an honor to have you what do I have
between here today so for the people
watching who may not be familiar with
what you’re all about yet I mean it’s a
quick and chill but you want to give a
little bit more contact so they know a
little more about what you’re doing yeah
sure what i do i work with coaches
authors consultant speakers trainers
anybody who’s profiting from their
expertise to share that message and to
reach the right clients because it’s not
just about reaching anyone right it’s
about connecting with the people who
number one can appreciate what you do
and your value and number two can afford
your services of course because you have
a business you have to stay in business
and number three is to apply what you
teach again you want people who are
ready to take action and that’s why I
help entrepreneurs who connect I client
not it so one of the things that I did
when I was in my first business that I
was super pumped about that helped was I
mean I called him a guide to
professional success and I connected
with a whole bunch of other famous
authors you know Tony Robbins and Zig
Ziglar and all these guys and got an
article there’s and then also added my
own article to this guy to kind of
lifted my brand because I’m associated
with these guys well I thought they may
not really helped me and building my
brand in like very early days what are
some of the ways that you recommend or
what’s one of the first somebody hasn’t
done any work with influential people no
influence of marketing where should they
start what do you recommend yeah what
does definitely something that I’ve done
Evan to build my own brand in my own
business and I want you to think as
connected with influential people not
does as something that will help your
brand but something that will help your
belief in what is possible for you
because what happens is once you connect
with people who have achieved great
things then you start to see yourself as
as somebody who could potentially get
there see like you see the possibilities
and that’s really the only way to
achieve something great is when you see
yourself you can visualize yourself
achieving something wonderful and so I
really want you to consider that like is
power you know once you start to to
connect with people who have influence
then you start to become an influential
person yourself and I would say the
first thing you have to do is to select
somebody who you can clearly resonate
with somebody who shares your values who
you admire you would want to be like
right you always wanted people you would
want to be like so just find that person
and then really become their advocate
they of course the easiest thing to do
is to follow them on social media and to
support them that way now it’s easy to
think okay well if I just kind of autumn
aid retweeting their stuff or if I can
just kind of like their posts is that
going to be enough it’s not you really
have to go above and beyond so when you
retweet something at a comment that
creates value for that audience when you
go to their blog and you’re going to
post up a comment that really says
something that shows how you know your
stuff how you have something to
contribute on Facebook same story you
want to be one of those comments on
Facebook that people click like on the
comment that’s what you want to be to
really stand out and slowly but surely
that influencer will notice you and I
actually did that without this woman
called her name is Melanie todaro and
she is pretty big on social medias he
has a huge following and I just love her
content so I started by first asking her
actually first up doing everything she
posed you put out any post I would
comment I would retweet it share it and
then once she had like that knowledge
about you know who I was I invited her
to connect on LinkedIn so it’s important
that you use LinkedIn for that purpose
but it’s not just say hey connect it’s
just about writing a customized message
that shows number one why you think I
hope you admire this personal number two
what you will be able to to give or to
contribute to that person because
remember it’s a two-way street when you
have to find a way that you can help
this person so that’s what I did I
invited her to connect on LinkedIn as
she said yes and then after that I was
able to support her even more so I would
you really post on her LinkedIn comments
i would recommend i recommended her on
linkedin and people love to have that a
recommendation on their LinkedIn profile
so i went really above and beyond so
Melanie a new me so then by the time I
waited up a while right you have to
build a relationship and when I was time
for four there was the right time I said
hey would you like to be on my show
because I have an online radio show and
she didn’t hesitate like yes of course
and later on during the interview she
told me Clarissa I don’t give interviews
anymore I just don’t have time and I
said yes to you because I know you know
how good you have been and how much you
share my stuff and I feel like I owe you
so I’m here today so that’s that’s an
example of what you can do I love it and
and it’s so true and I think too many
people give up too soon you know the
people who are commenting on all my
videos and are on a lot of the live
streams and the live chat it doesn’t
take a long time to necessarily have to
make an impact if you are consistent
with it so you know if you guys watching
a live chat you see Zeno and zane lowe’s
got this little tool bar next to him
he’s been made a moderator of the chat
because he’s been in on all of the chats
and he’s always sharing love and he’s
always had an impact some of the other
people who popping on one shot you know
I’m not going to remember you the next
time and it’s not that I’m you know I’m
not trying to remember you just as so
many people were watching every video
that it can be hard and so a lot of
people like to come in for one video
they leave a chat comments at all that
was a really good comment he didn’t
recognize me you didn’t see it you know
understand the people you’re trying to
connect with if they have a big
following they may not see your one
golden comment so how
to be consistent right it’s like
everything they put out you want to be
leaving a really golden piece of
comments around to help them out and
with time people do recognize it i think
people just quit a little too soon too
soon you have sweet persistent just like
anything if you want to make anything
happen just have to keep at it and
you’ll eventually be successful so so
you know somebody who say me so I’m like
I’m trying I have my book right and
promoting my book so yes hey like that
could be really helpful for me to go and
connect with people who could
potentially market my book what do you
recommend for me is it just making a
list of people who you know have
audiences that I think would be relevant
that I have a message that connects with
them and then following them on social
sharing you know their content trying to
make an impact and then approached them
about the book how would you how would
you dissect what I should do to provide
but definitely yeah i would say that
making the list is important I actually
have a list of the habit right here and
my bulletin board it’s a it’s a list of
my top 50 so the top 50 are those people
I really want to support on a continuous
basis and every morning I look at the
list and say hey who have I have I
supported this week who I haven’t and
then I actually go and check their stuff
I go to the Twitter pages facebook
linkedin see what else they have out and
try to support them as much as possible
and so stable you know you have your
list you have your target and yes it has
to be people who have an audience that
is similar to yours so you can sell your
book of course and and then you start
connecting with people and keep in mind
a song let’s say that your book is
coming out in four weeks then it might
not be enough time for you to create a
relationship though it’s something you
have to strategize and start right now I
mean today after this show you
definitely have to start your list and
start those relationships and the more
time that goes by you know the sooner
you will see who is being responsive and
who is not because he has some people
will ignore you and that’s just part of
the game right so you say okay well move
on right to
next person and then you’ll have that
the circle of people who you feel that
yes they respond to you they resonate
with you and then you can go and and
reach out and contact them and I was
thinking if you really want to take it
above and beyond then you could do
something that really puts the name out
there to increase their influence and in
their reach and so give you a quick
example I love this show it’s not live
anymore but they had two seasons is
called fat guys in the woods on the
weather channel’s know if you ever
watched it and I love the shows where i
just love survival stuff and there were
these three guys who needed a change in
their life and survival expert creek
stewart took them out into the woods for
a week but no no water no food they had
to survive so loved the show so the
gaean i said this show you know to be in
the show you have to have the same
qualities that you have to be an
entrepreneur and so i went ahead and i
wrote an article lessons for
entrepreneurs from fat guys in the woods
and wrote the article i was inspired and
then I they will share the article with
creek with a host and believe it or not
he saw the tweet it was just a tweet he
clicked on the article and read it and
he loved the article and what did he do
he shared that article with his audience
so I had all these people and took who
are into survival go into my side and
check it out my stuff but but the key is
like see how I did something that was
like above and beyond so in your case if
you want to promote your book and you
have this list of people and what could
you do maybe you could you okay some in
your own show which has a huge following
and that’s what I do with my own online
radio show I’ve had best-selling authors
and entrepreneurs were making millions
of dollars so you know I give them more
of an expanded reach by being on my show
so you have to leverage what you have
maybe you have a blog so go ahead and
you have them guest post on your blog or
if they don’t have time then you write
the article and mention them and the
lessons that you have gained from them
so whatever a platform that you have
whether it be a youtube show a radio
show a blog use it use it to support
these influencers and they will
appreciate it and then that’s when you
you know they’ll want to reciprocate and
help you promote your book I love it so
I got to get hustling I got I got to
start now cloris is light the fire under
me here I gotta get I gotta get busy
what are the other things that I found
super helpful is when targeting people
on social media to make sure that
they’re active in responding to comments
on that platform and so like Twitter
super easy you can see their tweets and
replies if somebody’s just broadcasting
and they never apply to anybody they’re
probably not even paying attention there
and so you tweeting them every day is
probably not going to have an impact you
know youtubers and they were applying to
every comment or at least are they
looking in the comment or they’re just
if they’re just broadcasting and you
give you spend a lot of time doing the
wrong thing where you want to look where
they’re actually engaged and most people
are in all the platforms but they’ll
have one that they actually use
themselves and it’s not their team so
this snapchat or Instagram or Facebook
or whatever it is and then that’s that’s
when you want to be on because you want
to get their attention as much as
possible not their assistant or somebody
on their team what are your thoughts
there well completely I agree because I
want you to think about your influencers
as an audience right just like when you
want to build your business right don’t
you want to know your avatar to really
know what your avatar hangs out their
problems be and behaviors and their
their needs and wants and their
aspirations same thing happens with
influencers that you’re targeting it’s
your audience it’s a special audience
right is really small you want to really
kind of pinpoint the people who can help
you the most so that’s yes you have to
study them really learn as much about
them as possible and if you really want
to go way above and beyond you know why
don’t you sign up for the programs right
if they have for example if they have a
training program on how to how to get
more sales you sign up and become a you
know one of those people who
participates and gives feedback and
actually gives a testimonial of their
product and that’s when they will
we remember you and something comes to
mind to I I belong to this program
called joint venture insider circle in
which you connect with with people who
have similar audiences and so forth and
the person who created this program she
said when she was starting out which is
now sucka you know they make seven
figures with her program but when she
was starting out she took this lisa
acevedo who calls herself the queen of
sales conversion and she has all these
problems well how to sell your pure
problems and services so she loved the
program she actually created a video
testimonial of how much she loved it and
guess what Lisa notice her and she
noticed her and she actually wanted to
thank her personally for the video those
are things that you can go to really go
a polym beyond hmm one of the things I
did to get on somebody’s radar I’ve got
a couple times for youtubers uh I would
go to see who is leaving comments on
their YouTube channel I connect with the
most common commenters on that person’s
channel and I would send them a message
saying hey I love this YouTube were just
like you do I want to thank them for all
the work that they’re doing and I strung
together like 50 of these people who
made a one-minute video or 30 second
video to say thank you so much for all
the work and the love and to get those
50 you have to reach out to like 500 of
them ah but then I make this video of
just all of their top fans thanking them
and of course i have my own message in
there too and it’s it’s pretty
impossible to not pay attention that’s
your your point of going way above and
beyond this is just so far crazy above
and beyond that nobody does that you’re
at least you have an introduction now
you still need to hit them with value
they sell to see you no importance in
what you’re doing maybe they hate my
book you know who knows but at least you
have the end because you did all that
work to really stand up for them I love
that even s that’s really way above and
beyond and you probably saw amazing
results from that and you know the thing
is once you connect with that person who
has a lot of
influence then it becomes much easier
right like you know I’m sure that the
first person you connected with and you
can say to somebody else hey you know
you want to be on my show i interviewed
such and such and then it becomes much
easier to connect with influential
people hmm sure and also asking what
they what they want you know like I was
on Lewis with Lewis house if you know
Lewis house is he’s has a school of
greatness podcast um I just just asked
him hey who’s like a dream person you
want to have on your podcast and he gave
me four or five names of people that
you’d love to have on his show and so
it’s now it’s on my radar like if I can
give him an introduction somehow someway
I don’t guarantee but if you know what
those people want that you’re connecting
with then you become way more important
to them as well oh yeah it’s about
providing value always and something
something else you can do to provide
value if let’s say that you don’t have
the right connections right you’re like
okay I’m starting out how I don’t know
anybody how can I introduce them to
anyone well why don’t you send them your
ideas I mean your ideas are valuable and
if you have a way if you think of a way
that they could be improving what they
do even more or some creative way that
they could even expand the reach even
more just send it to them you know
that’s that’s what James Altucher does
you know he’s he loves ideas he sends
ideas to all these companies and some of
them really appreciated he had an Amazon
fly him just because he sent a huge
document of his ideas to Amazon and they
had in my head quarters you know they
came because they loved what you had to
say so again if you are able to provide
value and you can because you have your
mind and your your creativeness and your
passion then yes so if you if it’s
valuable they will notice you mmm-hmm
yeah I think if you can figure out any
of their goals you know you know I want
to interview Howard Schultz he’s the CEO
of Starbucks I want to happen on my show
right maybe you don’t know Starbucks you
know maybe you don’t know Howard Schultz
he’s not really on Twitter you know it’s
a private guy she’s hard to get access
to but like if you were doing soci he
was on Twitter you know if you were
tweeting him every day seeing Howard I’d
love to have you on up and show how you
gotta get out of and show Howard’s like
please be on Evan show right like
even if he never came on I appreciate
your hustle right like I’m going to
notice us a dude thank you so much for
your love what’s your business about and
I want to click on your profile and see
what’s in your Twitter bio and click on
your website and maybe there’s some kind
of fit right so even if you don’t have
that connection just the work just the
hustle just the energy that you’re
pointing to try to help is love and that
often gets recognized I would recognize
that I want to turn to the live chat
because you got some questions going on
here and I want to respect that too
sabita is asking how do you deal with
failure so you know you reach out these
people you really want to get their
attention a lot of times you may not get
it how do you deal with that failure of
rejection there yes if it does it’s a
good question and I think but first of
all you have to ask yourself have I
tried this long enough and it long
enough he’ll know and it has been too
long I would say a minimum that you you
should try to support it a person would
be you know three to six months to
really do as much as you can to support
them if you if you really have no
response whatsoever then it’s just a
matter of saying well you know for some
reason this wasn’t the person for me and
that’s fine too just think that somehow
you’re being guided to the right person
for you you don’t want it she’s like if
you had you try to get together with
your friend and she was always canceling
on you after a while you would get the
hint that this is not the right friend
for you you know there are so many
people out there who can provide the
same value and connection so it’s time
to move on to the next person and that’s
why it’s important that you start with a
big enough less though that you can just
kind of support all these people and
then and then eventually narrow it down
to those people who you really want to
be connected with yeah I think as long
as you have the passion for as long as
you still feel like like if somebody
says know where somebody is just
ignoring you maybe you lose interest in
them maybe you know you’re not as
exciting anymore and that’s the time to
move on if you really feel like you know
Hoover’s on your 50 list Cloris like I
really want to get those people and for
me I just keep going like
til I lose the passion for that having
that guess I’ll just keep going until
until I get an answer until I get a yes
or a No and just make it part of your
daily daily ritual and I don’t see it as
it like you know if you tweet out
PewDiePie isn’t respond to you on the
first day or you know you tweet out the
president and he doesn’t reply to you
it’s just a staff right like you’re
running a marathon and you took one step
there is a finish line and it’s it could
only be failure if you stop like if you
just give up on this whole influencer
marketing thing i’m not going to connect
any influential people anymore because
it doesn’t work you know that’s failure
where if you keep taking steps every day
it’s just understanding there is a
finish line you’re going to get there
you just took one more step today and
then you need another step tomorrow and
the list of tomorrow it’s just another
step and each step is a no or like a
non-response and eventually you go and
you get you get your yes um shifting
that perspective we think might help I
think so yeah plus you can learn you
know from those knows you know maybe
what can I do differently this time with
this new person with the same person it
kind of tweak your strategy because you
know your failures are lessons there pay
for lessons but they are lessons so um
Sherri’s writing insane linkedin is her
number one site for social media is
there a preference that you have on how
you’re reaching out what you’re doing
but sherry I think it depends on how
active the person is on linkedin or any
other social media platform I personally
love LinkedIn because that way I can
connect with a person I can support them
on other posts I can recommend them I
can send them an email if I want to have
them on my show so I feel like people
who are active on Linkedin they check
their LinkedIn emails so I think it’s a
good platform but then you have to
figure out how acts how act if they are
so again it depends just take the whole
thing about the audience you know where
do they hang out and then go to where
that person is and really reach out to
them but i personally liked a light
linkedin interesting i do almost nothing
on linkedin so that’s it
thing yeah i mean i agree hundred
percent to it’s where the audience where
they’re at where they actually are you
want to you want to play to that if
doing multiple places and play To Your
Strengths my default for reaching out I
wish you do had a great way to reach out
to people they don’t like the you leave
a message it gets sent to spam in
otherwise is an email that you can write
an email isn’t as great my usual go-to
if they’re in different places would be
Twitter okay because I have a following
there too i have two hundred thousand
whatever followers on twitter so it
usually triggers the alerts or whatever
it’s not some no-name like brand new
twitter account person writing so it
allows me to get in a little bit and i
built my twitter following with partly
with that intention is that hey if i if
i call out to somebody they’ll pay
attention if i if I’m upset of the
company for bad customer service i’m
gonna pay attention but yeah most
important is where they are like if
they’re all right all over linkedin
linkedin and figure it out and be active
and share the post and comment and being
their groups and you know that you
should be a known quantity right to
close this point they should know who
you are they should know your name
exactly exactly and something i was
going to say actually if the person who
you’re trying to connect with wrote a
book that’s actually great because first
of all you can write a review read their
book of course and then write a review
on amazon and just tell them you know
tweet them hey i just posted this review
on amazon what i’ve done i’ve posted the
link to to you know the book and then a
picture of me holding the book and say
in this this book is amazing and i put
it on twitter and tweet that and it gets
their attention so you know books are
awesome because they want to sell their
books and they love to get reviews on
them positive reviews for so you know
that’s another great way to connect with
them mmm yeah and i would say to add on
to that point add your art into it
whatever you’re good at talent2 that
bring that creativity to it so for me
it’s making videos there’s a couple of
authors whose books i’m supporting and
the way I do it is we’ll make a video
about it I’ll read a passage
and then we’ll edit it together and have
motivational music and it becomes this
promotional vehicle for them that when
they see that Wow let you really turn my
words into something amazing I’ve seen
other people who are singers sing a book
review right or if you’re you know if
you’re a programmer you make you make a
little program around the book or
something like something unique
different something that you’re really
good at what’s your art what do you you
know what do you love to create create
around the book so that like nobody’s
song a book review for that person
before you know this lots of singers
nobody’s kind of taken that to the
cloris is point about like extra step
right not just the same thing everybody
else is doing they’re like wow that
person’s saying a book review you know
or compose the song around something in
my book it’s like man that’s really
that’s really wild that’s crazy um love
that cool d wilson is writing in will
this work to break into the music
business who interesting question d what
i would say like who are you really
trying to target i would just say that
you wanted to target Rihanna or
something and you know it’s pretty
difficult to reach her I would try to
visualize some sort of like staircase to
reach her and then kind of go step by
step so I would say start with somebody
who’s a little bit more approachable who
can actually notice your stuff and then
once you’re there and you know that
person then you can go a little bit
higher and so forth i would say having
your own platform really helps so if you
are in the music business you definitely
you know if you have a youtube channel
you could have a way to have guests on
your channel and perform your music and
you can have that person you’ve
connected with as you know to interview
them and know about their career in
music and then you start to create that
following it once you create that
following and it’s a big enough
following that you’ll be able to connect
with more and more influential people
until you get to Rihanna you know the
sass that’s what i would suggest instead
of kind of shooting for the people who
really have no time to interact with
with anyone
then just to school like step-by-step
going up that ladder until you reach at
the top yeah and like again to the
previous I think it works in any
industry to the previous point um where
are they you know Rihanna has music
videos but I doubt that she’s looking
through the comments to say hey this
person commented a lot you know she’s
probably on Instagram so that’s where
you want to be and maybe what you do is
you know maybe on her birthday you sing
her like if you’re a singer go sing her
a happy birthday in your style or if
you’re I don’t know what you’re doing in
the music industry if you’re if you’re
you make beats like make her birthday d
something so that like if she happens to
be attention to it look you have to be
good to write you want to work with
Rihanna she’s just that there’s a
quality threshold you know you could get
on her radar but if your if your stuff
sucks she’s not gonna do anything with
you right like people can get on my
radar but if I don’t like your product
or service i’m not gonna promote it
right um so your stuff has to be good
and something that when she listens to
it she’s gonna be like and that’s who is
this person who wrote this thing and
this is this is quality um and yes I
like the point of like you can have
Rihanna’s your goal but then like what’s
the path to Rihanna who are the other
people you need to get to and the music
industry is all about collaborations hmm
right like how many albums are produced
where there’s somebody else on the track
with them they’re always looking for
either those sharing audiences or just a
different vibe you know one song has a
different feel to it a special guest on
it and some artists are much more open
to that than others to write you know
like youtubers to write I do a lot of
these kind of hangouts try to do a lot
of collaborations we do it every week so
with if Cloris rights and we make this
up you know it’s it’s it’s easy for me
to say yes because I do this a lot if I
never have guests on and I’m always just
doing my own thing it’s gonna be a lot
harder to get me to do an interview
right and so understanding like if
there’s an artist who does tons of
collabs and you have this sick beat or a
special way of wrapping or you just
acapella like crazy whatever it is even
they’ll use your little chunk in there
next song so two courses point about how
like the list target that list right to
the right people who could be good fits
for you correct yeah you really have to
know them though to have to really know
that person as you said know if they do
cooperations or not and that’s when you
know you have a chance I love it um have
you seen examples and like you’re
typically working with thought leaders
experts right this is kind of people
right yep exactly so uh I would say I’ve
seen examples of people to connect with
with those did the top leaders in the
industry just by doing what I what I
said and just participating in in their
programs and courses really gives you
that edge so if you are in another
industry they ask yourself you know how
could I be a crack how could I stand out
and meet up part of that small against a
group of people that they pay more
attention to some of the people have
mastermind groups and that would be a
big investment but if you join them
you’re definitely connected with them so
I wasn’t the enterpreneur on fire
they’ve podcast with John Lee Dumas and
the way I initially reached out to John
it was just I didn’t I just followed him
before i was listening to his show I
said why I love the show and what I
believe then he actually said you’re a
great guest for my show so I didn’t have
to do much but now because I’m connected
with him a lot of many doors like have
opened for me you know all these people
want to have me on their podcast so
again it’s awesome so it’s a matter of
of connecting with that one person that
opens the door for you to too many other
opportunities right and now we’ve been
talking about online it may also be off
alone like maybe the people that you’re
connecting what I connect with their not
on social we’re doing a top 10 video and
tyree skips in the actor and for him he
wanted to connect with this director is
one is his favorite director I wanted to
connect with and the directors not on
social media so he can’t tweet him i
send my video or anything but he knew
this director is gonna be at this party
it’s like i’m gonna go to the party I
don’t care about party I don’t care
about anybody else there I’m not there
to get drunk or me to the P I want to
meet the director I’m gonna have a
conversation with that director
and then I’m going to go home you know
and he had that conversation then use it
at time to stand up so you know to your
point about like maybe they have a
mastermind group or maybe they’re going
to do a book signing somewhere no maybe
they have some local events or some tour
thing that you can go and shake their
hand and introduce yourself um just
getting on the rest something yeah
that’s right yeah cool um Cloris it’s
crazy how quickly half an hour flies by
for people who are curious about you
what you’re up to reaching out i know
you have your website Cloris Kylie com
we’re linked it up in the description
you have an e-book what’s what’s the
best kind of next step for people who
want to learn about what you’re up to
well yeah thats thank you havena that
can definitely go to my site is Cloris
Kylie calm and there you’ll be able to
download my ebook which has eight proven
ways to build authority to grow your
audience and connect with the right
clients there’s a quiz it’s a fun quiz
to see your client attraction style if
you are in the expert type business and
service-based business I have a social
media template all kinds of stuff like
free resources for you to access so i
think that’s like the central hub that
you can go to chorus Kylie calm I love
it what course thank you for taking the
time with us today thank you guys all
for watching live continue to believe or
whatever if you’re one where it is I
will see you soon thank you
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