hello believe nation today I’m going to
talk about how to apply your one word so
I recent was interviewed by a podcast
her name jwong we did it on my channel
he took the auto for his podcast super
interesting guy and found out that he
was in Toronto so we got together and we
did a number of videos if you guys
watched the aints vessels from last week
you love scene j at number of times has
a lot of amazing wisdom and valuable
knowledge to share and in our
conversation we talking about what is
his one word what is he staying for how
does he applied to his business because
when you look at his website in his
podcast and you know his emails and
everything that he’s putting out there
the message seems to be all over the
place and that’s everybody by the way
right a lot of your messages you guys
watching your messages are inconsistent
are all over the place don’t have a lot
of focused meaning on it and so he came
back after talking with me at the studio
and he recorded this message to me that
I thought would be interesting to share
with you I got his permission and then
I’m going to answer his question at the
end for everybody hey Evan J here just
wanted to make you this recording to
tell you a quick story of me discovering
my one word I thought this would be a
little more efficient in terms of you
just reading a long-winded email by me
so here it goes I was on the TDC coming
back from your dance studio had a great
time by the way and I was really just
reflecting on you know our last
conversation and you kind of pushing me
to really think about why I was doing
what I was doing and why I started even
down this path like why do I have a
podcast why do I have all these things
and figuring out what my one word would
be and I was thinking and looking back
at all the kind of big decisions in my
life you know whether it was quitting my
job or you know starting podcasts and
doing the work that I’m doing now and
and I realized I commonality between all
of them is that this belief that I just
wanted to prove to myself and or to
other people that it was possible that
it was possible to you know to create a
business without any funding in the
beginning it’s possible to do you know
you know interview some amazing amazing
people and to be able to learn from them
and apply them my own business and it’s
going to improve my life and it’s going
to improve other people’s lives it’s
possible to create a community around
the idea of people that are choosing
legacy / currency so and in looking back
at all the amazing interviews and people
that and you probably know this to
people that you’ve studied they’ve all
done something in that capacity where
they went from impossible to possible so
I guess all this is to say that my one
word is the word possible and yeah it
was really kind of epic kind of like a
weight lifted off my shoulder a little
bit in terms of coming to that level of
clarity one question I did have for you
though now that I feel confident in my
like one word in being possible do I
start going all in on that right like do
I just change everything on every
profile and every you know social media
thing to you know hashtag possible or
you know kind of transition over to that
right away or do I just start letting it
seep into a lot of the work you know
whether it’s just signing off in a
certain no way or having it included in
some of the work and then that kind of
acts as a pre validation for it or do
you just go all in so let me know your
thoughts either way hope you’re having I
don’t know what Friday is for you I’m
assuming it’s not video day or interview
day um so I hope you’re having an
enjoyable Friday and hope to chat with
you soon thank you so much so one I’m so
happy for you I’m so pumped for you Jay
because finding finding your one word is
such an amazing eye opening experience
that then you can start to think of well
okay if possible that’s your word then
what can i do to go more in an award
what test can I run to see you know what
possible means to me and the reaction
might get to my audience and also what
areas of your life and business don’t
live up yet don’t you know don’t embrace
possible for you and those are areas of
deficiency that you could build up and
start to see amazing growth in and so I
would recommend a couple things for you
that you
found your one word I think it apply to
everybody was going through this process
too now I highlight a lot of this a lot
obviously in my book as well this is a
high-level overview for you to test out
first I would work on developing my
credo and what the credo is is figuring
out three things that break up what
possible means to you there’s a common
definition of possible that most people
would think of when you say it’s
possible what is possible meaning to you
what does hashtag possible mean that’s
the difference between just the word
possible and hashtag possible that jwong
is branding around what does it mean so
how does it break down pick three things
that break down possible for you so
maybe something in there is about being
a change maker maybe there’s something
there about belief maybe there’s
something there about being a rebel and
there may be other things in there that
you know that most people wouldn’t think
of but that make up possible for you so
as an example for me believe most people
think self-confidence believe in
yourself hundred percent that’s one of
them the the other one is believe in
what you’re doing so have passion for
the work that you’re doing right believe
in the work that you’re creating you’re
making podcasts believe in the podcast
not just the end result the process have
to be important and then three is
believed that it’s going to work out
even though you know you only see
darkness around you there it’s gonna
work out there will be that light you
will make it had the conviction to
follow through so believe hashtag
believe for me breaks down into passion
self confidence and conviction and all
of the stuff that I create falls into
those buckets whether it’s articulated
that way or not that’s always the
guiding vision behind it and so I would
encourage you that now that you did that
first step do the next step in figuring
out how does your credo break down what
are the three most important things that
that make up possible for you and then
turn those into sentences you know if
it’s rebel okay what is like be a rebel
and then give me a sentence about what
that is it’s a command it’s a command
for yourself to live by every day in the
command for your followers to follow
this order because it’s important
because it’s going to change your life
so that’s the next step and that will
help give you extra Claire you mentioned
that finding possible give you clarity
this will add that extra layer of
clarity that then you can make all
future decisions through in terms of
applying it next
I’m not a big believer in going all in
on it until I I’ve proven that it works
and that’s maybe me maybe I’m maybe I’m
risk-averse maybe that’s just my style
know some people love to burn the boats
and burn the bridges and just do it and
that’s the only way they’re ever going
to succeed and so that maybe your option
what worked for me was once I found
believe I thought it was crazy I thought
it was too big I thought it was you know
who am I to to come up with a word like
believe a lot of people have used it
before all of these kind of self doubts
i decided i’m going to try something
small because the risk is especially for
someone like you you’ve already set up
you’ve already established sure you
could you know you want to grow you want
to be bigger you want to do more but
you’ve already done stuff up to now up
to this point it’s not starting from
scratch and a rebrand can be a big and
painful thing you want to make sure it’s
the right thing to do so the first thing
I test it was just a newsletter I did a
newsletter around believe instead of my
normal newsletter and I got a fifty
percent increase in engagement from that
newsletter my sister wrote back to me
she was one of the first right back to
me and say that I actually read your
newsletters now so it was off to a good
start then the next thing it was make
the video and I’ve told this story
number of times but I made a video
around believe in my previous best video
out of hundreds of videos on the channel
my best video had a hundred thousand
views in one year which was good and I
was super pumped i guess my best video i
crossed a hundred thousand views this is
amazing i did a believe video and it hit
a hundred thousand views in one month
which is crazy and now is over a million
views and bumping up against two million
soon not that uses the only metric but
everything that i was around believe
automatically did way better than my
normal stuff my older stuff and so that
started giving you the confidence to go
more all in on it right i had some early
signs it worked out and that made me
want to do it more more and more so i
regretted my website you know my social
media my youtube channel to the point
now where people associate me with
believe right people see believe on a
sign somewhere and they said they shoot
me a twitter picture or an Instagram
picture with believe and say i’m
thinking of you and just reinforces the
message where the same thing can happen
around possible and it also it also
cements that it’s the right word for you
that extra validation that extra
sting that extra going through the
process the more you do it your one word
should feel more either more like it’s
you like this is it I’m a hundred
percent or more awkward like you know I
don’t know that this is actually me and
so I don’t want you to do all this
rebranding and do a lot of work and then
have to do it again because it was the
wrong move so that’s how i would start
when I think about possible I think of
Les Brown he would always end his shows
with it’s possible a lot of his a lot of
his segments were around it’s possible
you know you’ve been in person
development I sure you know who les is
this is probably a lot you can learn
from him he’s still creating some
content but you know most of it was was
older stuff so that’s a starting point
that’s the starting point I would try to
find the easiest smallest test to get
started to prove to yourself that this
works like I hate wasting time I hate
doing work that’s not working I want to
test it see if it works if it works
great keep going if not move on
something else and so I would find
whatever the smallest easiest test is
for you and then apply to that because
this will have a ripple effect through
everything that you do eventually right
if you’re looking at hiring somebody
right you’re going to hire someone to do
your graphic design to record your
podcast to promote your podcast to make
your website whatever you’re going to
build a team to build this thing up you
want somebody who who believes
impossible as well who loves possible
who wants to help do more possible for
you right do it better than you do make
websites and all that stuff so that can
be used to attract the team to you it
can be used to attract media and get
your message out it can be used for your
audience to easily share your message
for you it can be used to attract
capital to figure out your rd process to
figure out the next product and services
that you’re going to create and sell
right so in the book I go through core
campaign company core is the is the
easiest lowest hanging fruit it’s this
process that you just went through or
going through its finding your one word
finding your credo and then what that
means to you as a human being campaign
now gets into most people think market
is an easy way to start right so
campaign is let’s create a campaign
around your one word let’s great
campaign around possible what’s a small
test what’s a newsletter what’s a video
what’s one show on your podcast what’s
ending
the podcasting guys remember it’s
possible what sound effect on your show
is possible right for me you hear the
believe airplane right it used to be
this crop duster this thing flying
across the screen the crop sound like a
crop dusters like that’s not believe I
wanted to have this sonic jet taking off
and then breaks the sound barrier with
this boom at the end right that’s why
you see at the end of my videos the
plane taking off and you hear the boom
what’s the logo mine’s a paper airplane
because we’re taking off we’re leaving
the safe ground of what we know and off
doing something risky and dangerous and
it’s a paper airplane because
entrepreneurs we’re we’re you know we’re
fighting the wind we’re you know we’re
not we don’t have the resources to go
out and buy a jet right we’re starting
with what we have and we’re going
against the odds that we want our thing
to soar and take off so all of this
matters right possible ties into your
logo ties into your sound it turns into
your branding they’ll tie into all of
this stuff that’s campaign and then
company is building a company around it
building a team building a culture
raising capital finding mentors all of
the stuff that you need to build a
successful company should still be seen
through the lens of possible so the book
will help guide you through all that but
just as your first step we’re opening up
a wide world of amazing possibilities
for you Jay and everybody watching to
figure out your credo and then figure
out the smallest test because this has
to be practical this isn’t just some
frou-frou lalala and feel good about
myself right it has to work for you if
it doesn’t work for you then there’s
something wrong right like the concept
wasn’t executed well you know and I
don’t want you spending time doing
something that’s not getting results so
prove to yourself that it works I’m
excited I’m so excited I’m excited for
you I’m excited for other people going
through the process I’m excited for all
the entrepreneurs that this is going to
help so Jay thank you for for allowing
me to give some extra clarity on that
thank you for the question thank you for
your your openness and awesomeness and
report back let me know let me know what
you end up having in your credo and let
me know what your first test is going to
be
how you’re going to start to apply and
see if you feel a measured difference or
not so thank you guys so much for
watching I hope this video added some
extra clarity for you guys too if you
have a question for me leave it in the
comments below and maybe i’ll make a
video reply for that one as well i just
want to give a quick shout out to amanda
jane labeo from rest awhile co uk Amanda
thank you so much for picking up a copy
of my book really really really means a
lot to me one last thank you for all you
guys watching I believe in you I hope
you continue to believe in yourself and
whatever your one word is much love I’ll
see you soon
talk about how to apply your one word so
I recent was interviewed by a podcast
her name jwong we did it on my channel
he took the auto for his podcast super
interesting guy and found out that he
was in Toronto so we got together and we
did a number of videos if you guys
watched the aints vessels from last week
you love scene j at number of times has
a lot of amazing wisdom and valuable
knowledge to share and in our
conversation we talking about what is
his one word what is he staying for how
does he applied to his business because
when you look at his website in his
podcast and you know his emails and
everything that he’s putting out there
the message seems to be all over the
place and that’s everybody by the way
right a lot of your messages you guys
watching your messages are inconsistent
are all over the place don’t have a lot
of focused meaning on it and so he came
back after talking with me at the studio
and he recorded this message to me that
I thought would be interesting to share
with you I got his permission and then
I’m going to answer his question at the
end for everybody hey Evan J here just
wanted to make you this recording to
tell you a quick story of me discovering
my one word I thought this would be a
little more efficient in terms of you
just reading a long-winded email by me
so here it goes I was on the TDC coming
back from your dance studio had a great
time by the way and I was really just
reflecting on you know our last
conversation and you kind of pushing me
to really think about why I was doing
what I was doing and why I started even
down this path like why do I have a
podcast why do I have all these things
and figuring out what my one word would
be and I was thinking and looking back
at all the kind of big decisions in my
life you know whether it was quitting my
job or you know starting podcasts and
doing the work that I’m doing now and
and I realized I commonality between all
of them is that this belief that I just
wanted to prove to myself and or to
other people that it was possible that
it was possible to you know to create a
business without any funding in the
beginning it’s possible to do you know
you know interview some amazing amazing
people and to be able to learn from them
and apply them my own business and it’s
going to improve my life and it’s going
to improve other people’s lives it’s
possible to create a community around
the idea of people that are choosing
legacy / currency so and in looking back
at all the amazing interviews and people
that and you probably know this to
people that you’ve studied they’ve all
done something in that capacity where
they went from impossible to possible so
I guess all this is to say that my one
word is the word possible and yeah it
was really kind of epic kind of like a
weight lifted off my shoulder a little
bit in terms of coming to that level of
clarity one question I did have for you
though now that I feel confident in my
like one word in being possible do I
start going all in on that right like do
I just change everything on every
profile and every you know social media
thing to you know hashtag possible or
you know kind of transition over to that
right away or do I just start letting it
seep into a lot of the work you know
whether it’s just signing off in a
certain no way or having it included in
some of the work and then that kind of
acts as a pre validation for it or do
you just go all in so let me know your
thoughts either way hope you’re having I
don’t know what Friday is for you I’m
assuming it’s not video day or interview
day um so I hope you’re having an
enjoyable Friday and hope to chat with
you soon thank you so much so one I’m so
happy for you I’m so pumped for you Jay
because finding finding your one word is
such an amazing eye opening experience
that then you can start to think of well
okay if possible that’s your word then
what can i do to go more in an award
what test can I run to see you know what
possible means to me and the reaction
might get to my audience and also what
areas of your life and business don’t
live up yet don’t you know don’t embrace
possible for you and those are areas of
deficiency that you could build up and
start to see amazing growth in and so I
would recommend a couple things for you
that you
found your one word I think it apply to
everybody was going through this process
too now I highlight a lot of this a lot
obviously in my book as well this is a
high-level overview for you to test out
first I would work on developing my
credo and what the credo is is figuring
out three things that break up what
possible means to you there’s a common
definition of possible that most people
would think of when you say it’s
possible what is possible meaning to you
what does hashtag possible mean that’s
the difference between just the word
possible and hashtag possible that jwong
is branding around what does it mean so
how does it break down pick three things
that break down possible for you so
maybe something in there is about being
a change maker maybe there’s something
there about belief maybe there’s
something there about being a rebel and
there may be other things in there that
you know that most people wouldn’t think
of but that make up possible for you so
as an example for me believe most people
think self-confidence believe in
yourself hundred percent that’s one of
them the the other one is believe in
what you’re doing so have passion for
the work that you’re doing right believe
in the work that you’re creating you’re
making podcasts believe in the podcast
not just the end result the process have
to be important and then three is
believed that it’s going to work out
even though you know you only see
darkness around you there it’s gonna
work out there will be that light you
will make it had the conviction to
follow through so believe hashtag
believe for me breaks down into passion
self confidence and conviction and all
of the stuff that I create falls into
those buckets whether it’s articulated
that way or not that’s always the
guiding vision behind it and so I would
encourage you that now that you did that
first step do the next step in figuring
out how does your credo break down what
are the three most important things that
that make up possible for you and then
turn those into sentences you know if
it’s rebel okay what is like be a rebel
and then give me a sentence about what
that is it’s a command it’s a command
for yourself to live by every day in the
command for your followers to follow
this order because it’s important
because it’s going to change your life
so that’s the next step and that will
help give you extra Claire you mentioned
that finding possible give you clarity
this will add that extra layer of
clarity that then you can make all
future decisions through in terms of
applying it next
I’m not a big believer in going all in
on it until I I’ve proven that it works
and that’s maybe me maybe I’m maybe I’m
risk-averse maybe that’s just my style
know some people love to burn the boats
and burn the bridges and just do it and
that’s the only way they’re ever going
to succeed and so that maybe your option
what worked for me was once I found
believe I thought it was crazy I thought
it was too big I thought it was you know
who am I to to come up with a word like
believe a lot of people have used it
before all of these kind of self doubts
i decided i’m going to try something
small because the risk is especially for
someone like you you’ve already set up
you’ve already established sure you
could you know you want to grow you want
to be bigger you want to do more but
you’ve already done stuff up to now up
to this point it’s not starting from
scratch and a rebrand can be a big and
painful thing you want to make sure it’s
the right thing to do so the first thing
I test it was just a newsletter I did a
newsletter around believe instead of my
normal newsletter and I got a fifty
percent increase in engagement from that
newsletter my sister wrote back to me
she was one of the first right back to
me and say that I actually read your
newsletters now so it was off to a good
start then the next thing it was make
the video and I’ve told this story
number of times but I made a video
around believe in my previous best video
out of hundreds of videos on the channel
my best video had a hundred thousand
views in one year which was good and I
was super pumped i guess my best video i
crossed a hundred thousand views this is
amazing i did a believe video and it hit
a hundred thousand views in one month
which is crazy and now is over a million
views and bumping up against two million
soon not that uses the only metric but
everything that i was around believe
automatically did way better than my
normal stuff my older stuff and so that
started giving you the confidence to go
more all in on it right i had some early
signs it worked out and that made me
want to do it more more and more so i
regretted my website you know my social
media my youtube channel to the point
now where people associate me with
believe right people see believe on a
sign somewhere and they said they shoot
me a twitter picture or an Instagram
picture with believe and say i’m
thinking of you and just reinforces the
message where the same thing can happen
around possible and it also it also
cements that it’s the right word for you
that extra validation that extra
sting that extra going through the
process the more you do it your one word
should feel more either more like it’s
you like this is it I’m a hundred
percent or more awkward like you know I
don’t know that this is actually me and
so I don’t want you to do all this
rebranding and do a lot of work and then
have to do it again because it was the
wrong move so that’s how i would start
when I think about possible I think of
Les Brown he would always end his shows
with it’s possible a lot of his a lot of
his segments were around it’s possible
you know you’ve been in person
development I sure you know who les is
this is probably a lot you can learn
from him he’s still creating some
content but you know most of it was was
older stuff so that’s a starting point
that’s the starting point I would try to
find the easiest smallest test to get
started to prove to yourself that this
works like I hate wasting time I hate
doing work that’s not working I want to
test it see if it works if it works
great keep going if not move on
something else and so I would find
whatever the smallest easiest test is
for you and then apply to that because
this will have a ripple effect through
everything that you do eventually right
if you’re looking at hiring somebody
right you’re going to hire someone to do
your graphic design to record your
podcast to promote your podcast to make
your website whatever you’re going to
build a team to build this thing up you
want somebody who who believes
impossible as well who loves possible
who wants to help do more possible for
you right do it better than you do make
websites and all that stuff so that can
be used to attract the team to you it
can be used to attract media and get
your message out it can be used for your
audience to easily share your message
for you it can be used to attract
capital to figure out your rd process to
figure out the next product and services
that you’re going to create and sell
right so in the book I go through core
campaign company core is the is the
easiest lowest hanging fruit it’s this
process that you just went through or
going through its finding your one word
finding your credo and then what that
means to you as a human being campaign
now gets into most people think market
is an easy way to start right so
campaign is let’s create a campaign
around your one word let’s great
campaign around possible what’s a small
test what’s a newsletter what’s a video
what’s one show on your podcast what’s
ending
the podcasting guys remember it’s
possible what sound effect on your show
is possible right for me you hear the
believe airplane right it used to be
this crop duster this thing flying
across the screen the crop sound like a
crop dusters like that’s not believe I
wanted to have this sonic jet taking off
and then breaks the sound barrier with
this boom at the end right that’s why
you see at the end of my videos the
plane taking off and you hear the boom
what’s the logo mine’s a paper airplane
because we’re taking off we’re leaving
the safe ground of what we know and off
doing something risky and dangerous and
it’s a paper airplane because
entrepreneurs we’re we’re you know we’re
fighting the wind we’re you know we’re
not we don’t have the resources to go
out and buy a jet right we’re starting
with what we have and we’re going
against the odds that we want our thing
to soar and take off so all of this
matters right possible ties into your
logo ties into your sound it turns into
your branding they’ll tie into all of
this stuff that’s campaign and then
company is building a company around it
building a team building a culture
raising capital finding mentors all of
the stuff that you need to build a
successful company should still be seen
through the lens of possible so the book
will help guide you through all that but
just as your first step we’re opening up
a wide world of amazing possibilities
for you Jay and everybody watching to
figure out your credo and then figure
out the smallest test because this has
to be practical this isn’t just some
frou-frou lalala and feel good about
myself right it has to work for you if
it doesn’t work for you then there’s
something wrong right like the concept
wasn’t executed well you know and I
don’t want you spending time doing
something that’s not getting results so
prove to yourself that it works I’m
excited I’m so excited I’m excited for
you I’m excited for other people going
through the process I’m excited for all
the entrepreneurs that this is going to
help so Jay thank you for for allowing
me to give some extra clarity on that
thank you for the question thank you for
your your openness and awesomeness and
report back let me know let me know what
you end up having in your credo and let
me know what your first test is going to
be
how you’re going to start to apply and
see if you feel a measured difference or
not so thank you guys so much for
watching I hope this video added some
extra clarity for you guys too if you
have a question for me leave it in the
comments below and maybe i’ll make a
video reply for that one as well i just
want to give a quick shout out to amanda
jane labeo from rest awhile co uk Amanda
thank you so much for picking up a copy
of my book really really really means a
lot to me one last thank you for all you
guys watching I believe in you I hope
you continue to believe in yourself and
whatever your one word is much love I’ll
see you soon
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