you need to target customers who can pay
you otherwise you could be doing a lot
of great work but you’re not going to be
able to pay your bills and you’re gonna
have to go back and get a job hi I’m
Evan Carmichael I believe that hunger
entrepreneur’s deserve help and today
Manson question from a newsletter reader
Edith who wrote in to say thank you so
much for the advice you keep giving me
it’s really been invaluable at some
point you encouraged me to do something
that I really liked so I started a
daycare because my heart was so much
into it so long email just kind of cut
it short first time I had four kids this
is the second time I 15 kids the only
constraint is that the mothers are
finding it hard to pay how do I overcome
the challenge of non paying mothers
their poor yet needy so thanks for the
question ed and hey congrats I’m excited
that my advice was able to help you
launch a business do something you’re
passionate about and build it from for
students already up to 15 and hopefully
a lot more beyond here’s the thing
though here’s the truth you have to
target people who can afford to pay you
having four kids to 15 is great numbers
is great growth hopeful it’s a lot
bigger as you keep going but it doesn’t
mean anything if the people aren’t
paying that’s actually costing you money
you’re losing money on these people
because you have to feed them you don’t
have staff have a location that all
costs money you have to go after mothers
who can afford your service and if they
can’t it may be heartbreaking but you
also have a business to run it’s
important to be nice to people and to
want to help I can feel that in your
email it sounds like you really want to
help these people and that’s great
that’s the foundation of a successful
business but if if you just give
everything away you won’t be in business
very long you won’t be able to help even
more people you have to get paid and
that comes from targeting customers who
can afford to pay you if you give too
much away to the wrong clients you’re
not gonna be able to build your business
you’re gonna have to close your doors
you’re going to run out of money if you
really want to support these needy
families which is a great goal have a
scholarship I have a bursary program
will you give one or two spots away per
semester
that people can apply for where it’s
free or at a really discounted rate and
so you can see which which mother’s you
really want to help out you can hear
their stories and you can still feel
like you’re helping people helping the
needy people who can’t necessarily
afford you but otherwise the rest of the
people they have to pay if they don’t
pay you don’t eat right like it’s
critical they have to pay you for what
you do it’ll help you build a bigger
business and have a bigger impact and
help more people it’s so common that
entrepreneurs undercut their prices give
things away for free do too much work
for free because they love the work they
feel guilty they love the clients but if
you don’t get paid one you may have to
close down your business go get a job
and to you won’t be able to have a
bigger impact it’s great to help three
people or five people or 14 because
you’re volunteering your time but if you
want to help hundreds thousands millions
you have to figure out how to get paid I
face a similar challenges entrepreneurs
I have a weak spot for entrepreneurs I
love helping entrepreneurs I wake up
every day and and I want to help
entrepreneurs most of the time I don’t
get paid because entrepreneurs can’t
afford my services why am I making this
video because Edith I want to help you
and I want to help all the other people
have the same problem as you as far as i
know i’m not getting paid for this if
there’s a check on the other end let me
know but I do it because I love doing it
but I still have to find a way to get
paid I built up my business to the point
where i can afford to give back on an
ongoing repeated basis make videos like
this help entrepreneurs one-on-one on
videos online in person I do a lot of
work helping entrepreneurs but they
don’t have money I do it because I want
to help them i do because it helps my
brand i guess but mostly because i feel
good doing it i get energy doing it i
feel passionate doing it i would do this
even if i wasn’t getting paid which is
the case most of the time but you have
to figure out a way to get paid if
you’re doing this as a business you have
to make money bottom line and maybe it’s
a scholarship and bursary program for a
few people who can apply and you still
feel good about it
the other people have to pay you and it
may mean firing your clients and going
after better ones and that’s the
evolution a lot of entrepreneurs go
through they start the business taking
any any clients they can just to bring
money in but as you grow you work with
bigger clients when people can afford
you more people who value your service
more and will pay you for it and you
often have to fire your other clients as
a result the ones who aren’t paying
doing who don’t respect you as much the
ones who aren’t you know trusting the
value that you’re bringing and are
willing to pay you for it good luck go
get paid go get the right clients those
are you watching you liked the video
please give it a thumbs up below makes
me want to do more for you and I want to
hear from you please leave a comment
under the video about this video or
something about your own business a
question you have that I can answer for
you I really read every comment that
comes in trust me and I try to respond
everybody personally so I look forward
to hearing from you thank you guys and
I’ll see you soon
you otherwise you could be doing a lot
of great work but you’re not going to be
able to pay your bills and you’re gonna
have to go back and get a job hi I’m
Evan Carmichael I believe that hunger
entrepreneur’s deserve help and today
Manson question from a newsletter reader
Edith who wrote in to say thank you so
much for the advice you keep giving me
it’s really been invaluable at some
point you encouraged me to do something
that I really liked so I started a
daycare because my heart was so much
into it so long email just kind of cut
it short first time I had four kids this
is the second time I 15 kids the only
constraint is that the mothers are
finding it hard to pay how do I overcome
the challenge of non paying mothers
their poor yet needy so thanks for the
question ed and hey congrats I’m excited
that my advice was able to help you
launch a business do something you’re
passionate about and build it from for
students already up to 15 and hopefully
a lot more beyond here’s the thing
though here’s the truth you have to
target people who can afford to pay you
having four kids to 15 is great numbers
is great growth hopeful it’s a lot
bigger as you keep going but it doesn’t
mean anything if the people aren’t
paying that’s actually costing you money
you’re losing money on these people
because you have to feed them you don’t
have staff have a location that all
costs money you have to go after mothers
who can afford your service and if they
can’t it may be heartbreaking but you
also have a business to run it’s
important to be nice to people and to
want to help I can feel that in your
email it sounds like you really want to
help these people and that’s great
that’s the foundation of a successful
business but if if you just give
everything away you won’t be in business
very long you won’t be able to help even
more people you have to get paid and
that comes from targeting customers who
can afford to pay you if you give too
much away to the wrong clients you’re
not gonna be able to build your business
you’re gonna have to close your doors
you’re going to run out of money if you
really want to support these needy
families which is a great goal have a
scholarship I have a bursary program
will you give one or two spots away per
semester
that people can apply for where it’s
free or at a really discounted rate and
so you can see which which mother’s you
really want to help out you can hear
their stories and you can still feel
like you’re helping people helping the
needy people who can’t necessarily
afford you but otherwise the rest of the
people they have to pay if they don’t
pay you don’t eat right like it’s
critical they have to pay you for what
you do it’ll help you build a bigger
business and have a bigger impact and
help more people it’s so common that
entrepreneurs undercut their prices give
things away for free do too much work
for free because they love the work they
feel guilty they love the clients but if
you don’t get paid one you may have to
close down your business go get a job
and to you won’t be able to have a
bigger impact it’s great to help three
people or five people or 14 because
you’re volunteering your time but if you
want to help hundreds thousands millions
you have to figure out how to get paid I
face a similar challenges entrepreneurs
I have a weak spot for entrepreneurs I
love helping entrepreneurs I wake up
every day and and I want to help
entrepreneurs most of the time I don’t
get paid because entrepreneurs can’t
afford my services why am I making this
video because Edith I want to help you
and I want to help all the other people
have the same problem as you as far as i
know i’m not getting paid for this if
there’s a check on the other end let me
know but I do it because I love doing it
but I still have to find a way to get
paid I built up my business to the point
where i can afford to give back on an
ongoing repeated basis make videos like
this help entrepreneurs one-on-one on
videos online in person I do a lot of
work helping entrepreneurs but they
don’t have money I do it because I want
to help them i do because it helps my
brand i guess but mostly because i feel
good doing it i get energy doing it i
feel passionate doing it i would do this
even if i wasn’t getting paid which is
the case most of the time but you have
to figure out a way to get paid if
you’re doing this as a business you have
to make money bottom line and maybe it’s
a scholarship and bursary program for a
few people who can apply and you still
feel good about it
the other people have to pay you and it
may mean firing your clients and going
after better ones and that’s the
evolution a lot of entrepreneurs go
through they start the business taking
any any clients they can just to bring
money in but as you grow you work with
bigger clients when people can afford
you more people who value your service
more and will pay you for it and you
often have to fire your other clients as
a result the ones who aren’t paying
doing who don’t respect you as much the
ones who aren’t you know trusting the
value that you’re bringing and are
willing to pay you for it good luck go
get paid go get the right clients those
are you watching you liked the video
please give it a thumbs up below makes
me want to do more for you and I want to
hear from you please leave a comment
under the video about this video or
something about your own business a
question you have that I can answer for
you I really read every comment that
comes in trust me and I try to respond
everybody personally so I look forward
to hearing from you thank you guys and
I’ll see you soon
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