How Apple was STARTED – Steve Jobs Interview

Apple was a very classic Silicon Valley
startup in the sense that Steve Wozniak
and my partner both worked for Hewlett
Packard not affect woz was still working
there when we started Apple and Hewlett
Packard was the genesis of of not just
the concept of starting your own company
but and of course it was the primary
role model in the valley but it was also
the the ethics or the ethical basis of
how you wanted to build your company a
company that was based on values not
based on just making money and HP had
had the HP way and they had a list of
their values and the first one was we
need to make a profit or else we can’t
keep this company going but after that
they got into how they wanted to treat
individuals and conduct their corporate
life and it was it’s very idealistic in
my opinion so we were we were very much
influenced by that the second thing that
made us very very typical in a way was
that we were building a product that we
ourselves were the customer for we were
building something we wanted ourselves
just like Hewlett and Packard started
building test equipment and equipment
for engineers well they were engineers
so they they could in essence do the
marketing they could figure out what an
engineer might want in a product as well
as design it we wanted a computer and we
knew exactly what we wanted in a
computer so we could do the marketing as
well as the engineering of that product
this changed later as we started selling
to people that were different than us
but certainly in the first several years
of Apple we were selling to people that
were just like us and a lot of Silicon
Valley companies have started that way
and it’s it’s you know it’s very
efficient and I think it works quite
well