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Green Business – Should I go green?


should I go green should you spend the
time effort money to make your company a
green company I got a great question
from one of my youtube viewers love you
guys corona who wrote in to say would
you purchase clothes clothes made from
recycled plastic bottles or do you think
customers would care about these
positive impact that has in the world so
first of all cut school I’ve never heard
of a clothing that’s made out of
recycled plastic bottles that’s pretty
funky but here’s my answer few and for
anybody who’s thinking about should I
introduce a new green initiative or a
new social initiative when it comes to
those kind of important decisions for
your business I always approach it from
a position of doing it to do it instead
of doing it for marketing reasons
typically if you just look at the stats
you can charge twenty to thirty percent
more if it’s green or if it has a social
angle there is a little bit of a premium
that people will pay if they know that
there is a social component to it but I
would never say do it because of that
because it’s not going to be genuine
people will see through it if you’re
doing something only to try to make more
money people have a pretty high BS meter
and they’re going to see right through
it so what is say to you is do it to do
it do it because it’s the right thing to
do if this is what you believe in if you
believe in in green business and
entrepreneurs have a responsibility to
make our world a better place and this
is how you’re going to do it if that’s
your belief then you do it regardless of
the impact it’s going to have with your
customers you do it because it’s the
right thing to do and if that’s why
you’re doing it customers will come on
board and they’ll believe it and they’ll
wanna be part of the movement that
you’re helping create does that make
sense when you are only marketing
something because you’re trying to make
money customers won’t buy from you I had
a great question like this a while ago
where forget the guy’s name he had a
business where he wanted to give a
portion of the sales to help feed the
homeless that are outside
his office and with an issue like
homelessness there’s there’s a lot of
controversy people what might say I
don’t support the homeless because I
think they should go get a job another’s
would say the homeless people they need
our help they need help to get off the
streets and it’s just the right thing to
do to give them a meal and he asked you
think this would help build his sales
and my response was the same it doesn’t
matter if instead of help build your
sales don’t don’t do it because of that
because if you do it and you only try to
increase your sales and people again
will see through it and they’re not
going to buy into it they’re not going
to come to your store but if you do it
because you feel it’s the right thing to
do and even though some people might
think I don’t agree with him with what
he’s doing but you’re doing it because
that’s your stance and you believe in it
and you want to help these people out if
that’s why you’re doing it then go for
it and your sales will increase by the
time my video came out he had already
started and and he’s had great results
he feels better himself about what he’s
doing he feels that his business now has
a greater impact in his community and
he’s out there helping feed the homeless
through his company and it’s resulted in
more people coming and spending more
money at his store so it’s worked but it
worked because he was really committed
to it and he believed in it so if you’re
thinking about recycled plastic bottle
shirts first of all send me one because
I want to see what it feels like but to
again make sure you doing it for the
right reasons like anything else in
business you’re doing it for the right
reason you’re starting this business for
the right reasons to have an impact
you’re doing it to do it and if you do
it for that reason money will come
believe philsie watching thumbs up below
if you like the video thank you so much
makes you want to do more for you and I
want to hear we have to think leave a
comment underneath ask me a question
about your business I’ll make a video
response I love seeing those come in
they really make my day everyday so
thank you so much please of a comment
and I’ll see you soon
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