Greatness

greatness good is the enemy of great Jim
Collins yesterday I throughout months of
work worked on my team when I spent
countless hours on agonizing over we
created something that nobody in my
industry had done before we were leading
a revolution and before we created
really had a chance to make an impact
I’m throwing it away because I came up
with something better something
mind-blowing something great you have to
do great work if you want to make money
change people’s lives have a real impact
what you do has to be great and that
often means throwing away really good
ideas to chase greatness even if you’ve
invested lots of money time and
resources into them if it’s not great it
shouldn’t be worth your time you know
when something is great don’t settle
great is scary doing great work is scary
it requires a ton of effort it takes you
to places you’ve never been before it
means abandoning the safe trusted path
you’ve known good is the enemy of great
if something is bad you’ll change it the
challenge is when something is good
enough you know it’s not great but it’s
good enough for people and so you stop
making changes you stop improving good
is worse than bad because it stops you
from achieving great being great
requires change you don’t just achieve
greatness and then stop the sony walkman
might have been great when it came out
but it’s not great anymore you have to
keep pushing boundaries to stay great
challenges help to come up with the next
great push forward this applies to
everything this isn’t just a business
idea it’s for every aspect of your life
do you want a great life or a good one
you want to be in a great relationship
or good one stop settling for Less when
you settle for less than great you get
used to settling you settle for a
mediocre business you settle for
mediocre life you stop chasing your
dreams stop settling and make your
business and your life great
believe