hi I’m Evan Carmichael welcome to
another edition of modeling the masters
I believe that the fast is the most
effective way to grow your business is
to model the strategies that people who
have already done what you’re trying to
do so today we’re going to look at how a
young man who grew up during World War
two didn’t have much in terms of money
and didn’t come from a wealthy
background went on to become a legend in
the fashion industry this is the story
of Giorgio Armani and the top three
lessons you can learn from his success
Giorgio Armani grew up in a small
northern Italian town of gaucho Enza our
money grew up in a family of five that
was hard working but never had too much
money to go around his childhood was not
an easy one the realities of the second
world war in which Italy was caught at
the time were all too apparent to the
young Armani after losing two young
friends to a war bomb Armani and his
sister also became the target of
machine-gun fire from an overhead plane
however Armani and his family survived
the war and relocated to Milan it was a
city decidedly marked by class division
and one in which our money’s parents
struggled to rebuild their lives they
found that hard to find their footing in
is much bigger and tougher City than
their little town of vicenza and so he
enrolled in a medical school at the
University of Bologna where he studied
for two years to become a doctor however
when he discovered the sight of blood
made him weak
Armani knew that line of work was not
for him in 1953 Armani was called
fulfill his military obligations which
he accepted eagerly as a chance to clear
his head and gain new direction in his
life for all of his experience Amani was
assigned to the infirmary however he
quickly grew bored with his prospects
and realized that war life was not the
romantic notion he had seen in the
movies he took a short break from the
service and took a trip to Milan that
would forever change his life that was
where he met a friend of his who
happened to work at Milan’s largest
department store and who would give him
his first break into the fashion
industry after the meeting Armani said
that he had become believer in destiny
that destiny has made him known for his
costly tailored sleek power suits and
clean high-quality fabrics that everyone
from the who’s
two of Hollywood the bankers on Wall
Street have fallen in love with now
george Armani’s company houses over 1.5
billion dollars in revenue and a retail
empire that extends to more than 35
countries by following his passion and
by having the courage to switch careers
Giorgio Armani was able to go from
almost poverty to building one of the
most successful businesses in the
fashion industry to help you explode
your business here are three action
items that you can learn from Giorgio
Armani action item number one stick to
your vision as an entrepreneur it’s
important to have a vision that guides
your business decisions what bigger game
are you playing what kind of mark do you
want to leave on your industry what do
you stand for is a person answering
these questions and keeping your vision
top of mind will help make the difficult
decisions easier while you’re in the
day-to-day of running your business for
over thirty years
Armani has made a name for himself as a
designer whose clothing was elegant yet
subtle from day one he has stood out
from his competitors including the likes
of Gianni Versace who chose instead to
emphasize the sexuality of clothes over
those subtlety and has increased the
risk gained nature whose designs each
year a mine is approached the fashion
was a pragmatic one his vision was to
create clothing that was both classic
that would send a test of time and that
was meticulously designed that was a
vision he stayed true to throughout his
entire career unlike many of his
competitors Armani believed that fashion
should evolve over time rather than
change drastically each and every year
according to Armani remained true to
yourself in your philosophy
I designed for real people I think of
our customers all the time there is no
virtue whatsoever in creating clothing
or accessories that are not practical
you have to think of the future if not
we would close down I find a gratifying
that I’ve launched a lasting style but
of course I feel the need to reach
forward to question myself to take risks
I always want to refresh and renew
action them number two stretch your
brand the easiest way to grow business
is to sell more products and services to
existing clients provided that it fits
your long-term vision and it adds more
value to your customers look for ways to
expand your business by adding new
offerings if your clients are happy with
what they’ve already bought from you
then they’ll line up to keep working
with you
you’re not just growing a business
you’re finding new ways to help
customers solve problems there was never
any doubts when it came to our Monty’s
talents of the designer
however when is partnering both life and
business passed away ammonia was left to
defend his talents as a businessman he
had little to no business experience but
didn’t want to give up on his dream of
expanding his company to this end armani
decided to create new product lines
including many less exclusive and less
expensive spin-offs of his luxury label
he introduced Armani Jeans for casual
clothes and Armani Exchange which
consists of trending urban clothing
while he’s primarily still known the
world over for his fashion designs a
mining has moved on from clothing to
launch product lines and include
accessories home furnishings restaurants
car interiors chocolates and most
recently hotels
according to Armani when I began making
jeans the press was skeptical that
someone who made luxury ready-to-wear
could start something so commercial but
I considered it a medium to speak with a
less affluent clientele
I have always paid great attention to
having brands that don’t overlap I
choose a brand for a particular market
and balance my collections in terms of
look price distribution and location
when the supply of fashion items become
so enormous the consumer tends to choose
the leading brand which means that
others are left behind and to establish
real credibility is no simple matter
actually um number three follow your
conscience as you grow your business
your values will be tested numerous
times do you say yes to a deal that
might make you a lot of money but isn’t
in line with what you believe in when
things aren’t black and white how far
are you willing to walk down the gray
line let your conscience be your guide
new opportunities will continue coming
to you you don’t need to compromise who
you are to be a successful entrepreneur
Armani believes at the heart of all
successful businesses are successful
relationships thus establishing positive
interactions between his company and its
communities and consumers is a
significant
step towards generating healthy business
growth this end Armani has committed his
company to what he believes are positive
social ideals Armani is at the forefront
of companies demonstrating the potential
to be a force for change he’s refusing
operating the bubble design and luxury
clothes for consumers irrespective of
the world in which they all live much
like he stood up in the face of critics
who thought he would never make it as a
businessman so towards Armani now
standing up for the social issues he
believes in and proving that any company
can do the same according to our money
it is a fact that in the West we live in
a capitalist society but that doesn’t
mean that we cannot be guided by the
idea of a social conscience in our work
yes fashion design requires consumers to
consume but we can do our bit for
society by running our companies in a
socially responsible way and by creating
products that promote respect for social
and environmental issues the best way to
make a contribution fashion is to
promote the idea that a fundamental
interest in preserving the environment
is itself fashionable
so remember stick to your vision stretch
your brand and follow your conscience to
finish up this video I wanted to share
one of my favorite true stories about
Giorgio Armani and some of his most
inspirational quotes our money has
designed clothing for some of the most
influential people on the planet while
according to money himself some of his
proudest designs were for Princess
Charlene of Monaco he’s been clothing
her since she first wore one of his
pieces in 2008 at the Olympic Games in
Beijing he spoke to Vogue magazine about
designing her wedding gown and believes
Princess Charlene knows how to wear my
creations with nonchalance and
confidence of youth getting to the point
where royalty requests a specific
designers clothing is considered the
pinnacle of a designer’s career at
Armani continues to challenge the market
and reinvent his designs which was shown
in his design for Princess Charlene’s
wedding dress
according to Armani I felt the new
design was appropriate given that there
would inevitably be comparisons with
Princess Grace and those such
comparisons are of course a sign of
admiration each person has their own
individual and unique style and styles
and expression of the times he goes on
to say it was one of his greatest
creations
thank you for joining me for another
edition modeling the masters if you
liked the video you want to see more
please give it a thumbs up below it
makes me want to do more of these videos
for you guys I’d also love that here we
have to think if you want to leave a
comment under the video so thank you and
you’ll see you on the next episode
you
another edition of modeling the masters
I believe that the fast is the most
effective way to grow your business is
to model the strategies that people who
have already done what you’re trying to
do so today we’re going to look at how a
young man who grew up during World War
two didn’t have much in terms of money
and didn’t come from a wealthy
background went on to become a legend in
the fashion industry this is the story
of Giorgio Armani and the top three
lessons you can learn from his success
Giorgio Armani grew up in a small
northern Italian town of gaucho Enza our
money grew up in a family of five that
was hard working but never had too much
money to go around his childhood was not
an easy one the realities of the second
world war in which Italy was caught at
the time were all too apparent to the
young Armani after losing two young
friends to a war bomb Armani and his
sister also became the target of
machine-gun fire from an overhead plane
however Armani and his family survived
the war and relocated to Milan it was a
city decidedly marked by class division
and one in which our money’s parents
struggled to rebuild their lives they
found that hard to find their footing in
is much bigger and tougher City than
their little town of vicenza and so he
enrolled in a medical school at the
University of Bologna where he studied
for two years to become a doctor however
when he discovered the sight of blood
made him weak
Armani knew that line of work was not
for him in 1953 Armani was called
fulfill his military obligations which
he accepted eagerly as a chance to clear
his head and gain new direction in his
life for all of his experience Amani was
assigned to the infirmary however he
quickly grew bored with his prospects
and realized that war life was not the
romantic notion he had seen in the
movies he took a short break from the
service and took a trip to Milan that
would forever change his life that was
where he met a friend of his who
happened to work at Milan’s largest
department store and who would give him
his first break into the fashion
industry after the meeting Armani said
that he had become believer in destiny
that destiny has made him known for his
costly tailored sleek power suits and
clean high-quality fabrics that everyone
from the who’s
two of Hollywood the bankers on Wall
Street have fallen in love with now
george Armani’s company houses over 1.5
billion dollars in revenue and a retail
empire that extends to more than 35
countries by following his passion and
by having the courage to switch careers
Giorgio Armani was able to go from
almost poverty to building one of the
most successful businesses in the
fashion industry to help you explode
your business here are three action
items that you can learn from Giorgio
Armani action item number one stick to
your vision as an entrepreneur it’s
important to have a vision that guides
your business decisions what bigger game
are you playing what kind of mark do you
want to leave on your industry what do
you stand for is a person answering
these questions and keeping your vision
top of mind will help make the difficult
decisions easier while you’re in the
day-to-day of running your business for
over thirty years
Armani has made a name for himself as a
designer whose clothing was elegant yet
subtle from day one he has stood out
from his competitors including the likes
of Gianni Versace who chose instead to
emphasize the sexuality of clothes over
those subtlety and has increased the
risk gained nature whose designs each
year a mine is approached the fashion
was a pragmatic one his vision was to
create clothing that was both classic
that would send a test of time and that
was meticulously designed that was a
vision he stayed true to throughout his
entire career unlike many of his
competitors Armani believed that fashion
should evolve over time rather than
change drastically each and every year
according to Armani remained true to
yourself in your philosophy
I designed for real people I think of
our customers all the time there is no
virtue whatsoever in creating clothing
or accessories that are not practical
you have to think of the future if not
we would close down I find a gratifying
that I’ve launched a lasting style but
of course I feel the need to reach
forward to question myself to take risks
I always want to refresh and renew
action them number two stretch your
brand the easiest way to grow business
is to sell more products and services to
existing clients provided that it fits
your long-term vision and it adds more
value to your customers look for ways to
expand your business by adding new
offerings if your clients are happy with
what they’ve already bought from you
then they’ll line up to keep working
with you
you’re not just growing a business
you’re finding new ways to help
customers solve problems there was never
any doubts when it came to our Monty’s
talents of the designer
however when is partnering both life and
business passed away ammonia was left to
defend his talents as a businessman he
had little to no business experience but
didn’t want to give up on his dream of
expanding his company to this end armani
decided to create new product lines
including many less exclusive and less
expensive spin-offs of his luxury label
he introduced Armani Jeans for casual
clothes and Armani Exchange which
consists of trending urban clothing
while he’s primarily still known the
world over for his fashion designs a
mining has moved on from clothing to
launch product lines and include
accessories home furnishings restaurants
car interiors chocolates and most
recently hotels
according to Armani when I began making
jeans the press was skeptical that
someone who made luxury ready-to-wear
could start something so commercial but
I considered it a medium to speak with a
less affluent clientele
I have always paid great attention to
having brands that don’t overlap I
choose a brand for a particular market
and balance my collections in terms of
look price distribution and location
when the supply of fashion items become
so enormous the consumer tends to choose
the leading brand which means that
others are left behind and to establish
real credibility is no simple matter
actually um number three follow your
conscience as you grow your business
your values will be tested numerous
times do you say yes to a deal that
might make you a lot of money but isn’t
in line with what you believe in when
things aren’t black and white how far
are you willing to walk down the gray
line let your conscience be your guide
new opportunities will continue coming
to you you don’t need to compromise who
you are to be a successful entrepreneur
Armani believes at the heart of all
successful businesses are successful
relationships thus establishing positive
interactions between his company and its
communities and consumers is a
significant
step towards generating healthy business
growth this end Armani has committed his
company to what he believes are positive
social ideals Armani is at the forefront
of companies demonstrating the potential
to be a force for change he’s refusing
operating the bubble design and luxury
clothes for consumers irrespective of
the world in which they all live much
like he stood up in the face of critics
who thought he would never make it as a
businessman so towards Armani now
standing up for the social issues he
believes in and proving that any company
can do the same according to our money
it is a fact that in the West we live in
a capitalist society but that doesn’t
mean that we cannot be guided by the
idea of a social conscience in our work
yes fashion design requires consumers to
consume but we can do our bit for
society by running our companies in a
socially responsible way and by creating
products that promote respect for social
and environmental issues the best way to
make a contribution fashion is to
promote the idea that a fundamental
interest in preserving the environment
is itself fashionable
so remember stick to your vision stretch
your brand and follow your conscience to
finish up this video I wanted to share
one of my favorite true stories about
Giorgio Armani and some of his most
inspirational quotes our money has
designed clothing for some of the most
influential people on the planet while
according to money himself some of his
proudest designs were for Princess
Charlene of Monaco he’s been clothing
her since she first wore one of his
pieces in 2008 at the Olympic Games in
Beijing he spoke to Vogue magazine about
designing her wedding gown and believes
Princess Charlene knows how to wear my
creations with nonchalance and
confidence of youth getting to the point
where royalty requests a specific
designers clothing is considered the
pinnacle of a designer’s career at
Armani continues to challenge the market
and reinvent his designs which was shown
in his design for Princess Charlene’s
wedding dress
according to Armani I felt the new
design was appropriate given that there
would inevitably be comparisons with
Princess Grace and those such
comparisons are of course a sign of
admiration each person has their own
individual and unique style and styles
and expression of the times he goes on
to say it was one of his greatest
creations
thank you for joining me for another
edition modeling the masters if you
liked the video you want to see more
please give it a thumbs up below it
makes me want to do more of these videos
for you guys I’d also love that here we
have to think if you want to leave a
comment under the video so thank you and
you’ll see you on the next episode
you
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