good morning believe nation today’s
message is generously serve over to you
keith ferrazzi in retrospect in my life
i spent way too much time early on as an
entrepreneur pushing selling as opposed
to generously serving and once i started
to generously serve my product got
better as an entrepreneur so even in
that area professional currency people
who believe that their job is to sell
stuff versus serve a community actually
don’t do as well I think too many
entrepreneurs are focused on trying to
make a quick buck too many entrepreneurs
are focused on just trying to get sales
without really thinking about the
community that they’re serving the
customers around them and I think about
this business here right we’re gonna I’m
in the business at I own right now is
Toronto dance salsa one of the things
that I’ve done is we have this TV that’s
out here that people walk by and you
know most most stores when you see a TV
in front you’re going to see messages of
sales that they’re having our coupons or
special promotions where ours has
nothing to do with that you walk by our
TV you’re going to see random acts of
kindness and there’s a message on there
that encourages people to do something
nice or somebody else today you’re not
going to see sales on our salsa classes
are scheduled you’re going to see a guy
stopping out of his car to help an old
lady cross really busy street you’re
going to see a woman who on her 20th
birthday decided to do 20 things to help
people in her community random acts of
kindness you’re gonna see a homeless man
take money out of his change pocket all
the money he has pay for somebody else’s
parking meter because the guy ran off
and in Baker parking and the homeless
guy didn’t want that guy to get a ticket
some moving stuff and I picked videos
that moved me that when I watched I got
emotional I got a little teary eyed made
me want to do something better
because yes I want people to sign up for
my salsa classes and sign up for the
programs that we have here but more
importantly I want people to be moved I
want people who come and experience the
class with us to come out a better
person I want people who walk by our
store to feel like they’re a better
person I want to give back and help them
and while so many people focus just on
the short-term sale there’s an insane
amount of equity that is built up in
having people be able to talk about you
right like give people a reason to talk
about you because you’re helping them so
much and there is that this aside for me
it’s just I want to do good you know I
want to feel like I’m making an impact I
want to feel like I’m touching people’s
lives and I can do that through
entrepreneurship I could do that through
salsa I could do it through a number of
different ways and as much as I can help
I want to and when you take on that
approach instead of being selfish and
just thinking I need to make as much
money as possible then the world opens
up to you then that’s when you start
seeing results in progress and traction
with your business another quick example
one of my old instructors moved out of
the city to a different city and she’s
coming back and asked if she could use
the studio and what kind of rental
agreement we could work out I told her
you know you’re not you’re not an
instructor her anymore but you’re still
part of the family and as long as the
studio is free you can use it you know I
don’t need to make any money off of you
using the studio’s yours as long as we
don’t really else going on and you might
look at that I’m a business case and say
well you lost an opportunity to make
money you know why did you do that and
for me it seems very short-sighted for
me it always finds ways to come back to
me and it’s not that she owes me now but
it’s if people feel an emotional
attachment to your company and emotional
attachment to your brand and emotional
attachment to you they’re going to like
you more they’re going to tell more
people about you they’re going to spread
the good news they’re going to buy for
me more of their customers that is what
you want
and so I’m happy to give up the
short-term immediate dollars because I
know what’s always going to come back to
me tenfold and it’s also just a way more
fun and exciting and enjoyable way to
live instead of constantly being
stressed out and I know that for a lot
of you you need to make money quickly
you might be say what’s easy for you to
say Evan but then I got bills to pay I
have a mortgage I have a family you know
I student loans I’m trying to pay off I
can’t make my rent next month I know
that that sucks but the path to making
lots of money is to providing lots of
value and if all you’re looking at is
seen the next person that you meet is
your meal ticket you’re not going to
give them the real value that they need
and as long as you’re being selfish and
closed-minded and only thinking about
yourself then you’re not going to have
the success that you would have if you
were more open and we’re giving more
trying to help when you genuinely care
about others and you generally want to
see them succeed and these people are
your customers and your suppliers and
your team it comes back to you in so
many ways that I can’t even count and
I’ve invested so much energy especially
into the people around me that doesn’t
pay immediate results just knowing
though that by them working on
themselves and getting better and
improving that I would do it even if it
had zero business impact because I just
like doing it it makes me feel alive but
I know it’s going to come back to the
business to write the skills they learn
the improvements they make will bring it
back and so if you’re frustrated and
down and out and not make enough minding
your business isn’t where you want it to
be I’d encourage you really to think
about how you can serve others better
how you can provide more value how you
can care more about others because it’ll
make you feel really good and also make
you more money with the long term so the
question that I today is how are you
surveying your customers or your
community leave in the comments below
I’m going to join a discussion thank you
guys so much for watching have an
amazing day continue to believe and i’ll
see you again tomorrow morning for
another shot events festival
espresso give me go
message is generously serve over to you
keith ferrazzi in retrospect in my life
i spent way too much time early on as an
entrepreneur pushing selling as opposed
to generously serving and once i started
to generously serve my product got
better as an entrepreneur so even in
that area professional currency people
who believe that their job is to sell
stuff versus serve a community actually
don’t do as well I think too many
entrepreneurs are focused on trying to
make a quick buck too many entrepreneurs
are focused on just trying to get sales
without really thinking about the
community that they’re serving the
customers around them and I think about
this business here right we’re gonna I’m
in the business at I own right now is
Toronto dance salsa one of the things
that I’ve done is we have this TV that’s
out here that people walk by and you
know most most stores when you see a TV
in front you’re going to see messages of
sales that they’re having our coupons or
special promotions where ours has
nothing to do with that you walk by our
TV you’re going to see random acts of
kindness and there’s a message on there
that encourages people to do something
nice or somebody else today you’re not
going to see sales on our salsa classes
are scheduled you’re going to see a guy
stopping out of his car to help an old
lady cross really busy street you’re
going to see a woman who on her 20th
birthday decided to do 20 things to help
people in her community random acts of
kindness you’re gonna see a homeless man
take money out of his change pocket all
the money he has pay for somebody else’s
parking meter because the guy ran off
and in Baker parking and the homeless
guy didn’t want that guy to get a ticket
some moving stuff and I picked videos
that moved me that when I watched I got
emotional I got a little teary eyed made
me want to do something better
because yes I want people to sign up for
my salsa classes and sign up for the
programs that we have here but more
importantly I want people to be moved I
want people who come and experience the
class with us to come out a better
person I want people who walk by our
store to feel like they’re a better
person I want to give back and help them
and while so many people focus just on
the short-term sale there’s an insane
amount of equity that is built up in
having people be able to talk about you
right like give people a reason to talk
about you because you’re helping them so
much and there is that this aside for me
it’s just I want to do good you know I
want to feel like I’m making an impact I
want to feel like I’m touching people’s
lives and I can do that through
entrepreneurship I could do that through
salsa I could do it through a number of
different ways and as much as I can help
I want to and when you take on that
approach instead of being selfish and
just thinking I need to make as much
money as possible then the world opens
up to you then that’s when you start
seeing results in progress and traction
with your business another quick example
one of my old instructors moved out of
the city to a different city and she’s
coming back and asked if she could use
the studio and what kind of rental
agreement we could work out I told her
you know you’re not you’re not an
instructor her anymore but you’re still
part of the family and as long as the
studio is free you can use it you know I
don’t need to make any money off of you
using the studio’s yours as long as we
don’t really else going on and you might
look at that I’m a business case and say
well you lost an opportunity to make
money you know why did you do that and
for me it seems very short-sighted for
me it always finds ways to come back to
me and it’s not that she owes me now but
it’s if people feel an emotional
attachment to your company and emotional
attachment to your brand and emotional
attachment to you they’re going to like
you more they’re going to tell more
people about you they’re going to spread
the good news they’re going to buy for
me more of their customers that is what
you want
and so I’m happy to give up the
short-term immediate dollars because I
know what’s always going to come back to
me tenfold and it’s also just a way more
fun and exciting and enjoyable way to
live instead of constantly being
stressed out and I know that for a lot
of you you need to make money quickly
you might be say what’s easy for you to
say Evan but then I got bills to pay I
have a mortgage I have a family you know
I student loans I’m trying to pay off I
can’t make my rent next month I know
that that sucks but the path to making
lots of money is to providing lots of
value and if all you’re looking at is
seen the next person that you meet is
your meal ticket you’re not going to
give them the real value that they need
and as long as you’re being selfish and
closed-minded and only thinking about
yourself then you’re not going to have
the success that you would have if you
were more open and we’re giving more
trying to help when you genuinely care
about others and you generally want to
see them succeed and these people are
your customers and your suppliers and
your team it comes back to you in so
many ways that I can’t even count and
I’ve invested so much energy especially
into the people around me that doesn’t
pay immediate results just knowing
though that by them working on
themselves and getting better and
improving that I would do it even if it
had zero business impact because I just
like doing it it makes me feel alive but
I know it’s going to come back to the
business to write the skills they learn
the improvements they make will bring it
back and so if you’re frustrated and
down and out and not make enough minding
your business isn’t where you want it to
be I’d encourage you really to think
about how you can serve others better
how you can provide more value how you
can care more about others because it’ll
make you feel really good and also make
you more money with the long term so the
question that I today is how are you
surveying your customers or your
community leave in the comments below
I’m going to join a discussion thank you
guys so much for watching have an
amazing day continue to believe and i’ll
see you again tomorrow morning for
another shot events festival
espresso give me go
Please follow and like us: