hi I’m Evan Carmichael
welcome to the edition of ask Evan today
I’m going to answer a question from one
of our forum readers wrote in asking
about fundraising so the question is how
everyone I’m looking for fundraising
ideas for nonprofits I know I can learn
a lot thanks for the question
to quickly answer it for you and I’ve
been on boards of nonprofit and charity
organizations in the past it can be
really tough you know everybody’s asking
for donations and you have to separate
yourself from everybody else so I don’t
know what what your nonprofit is doing
but you have to really find a way to
tell your story and a lot of the times
the people who are in charity work and
nonprofit are not great marketers and
are not great at telling their stories
and the ones who raise the most money
are the ones who do a good job of
telling their stories so I don’t how
much money you’re trying to raise or
again what it is that you do but you
have to create an emotional connection
with people who can potentially give you
money so what are you trying to raise
the money for and how can you tie that
home to a personal story of somebody and
draw me in and make me want to care
about this right we’re bombarded all day
with tons of different messages and so
to make somebody stop and take ten
minutes out of their day to watch a
video or to go to your website and read
your story it’s got to be compelling
right so don’t just say what you do
explain how you do it and show the
people who you’re helping so you know
smiling people have their testimonials
explain the importance of what it is
that you’re doing so that’s number one
for any marketing that you do for any
awareness if somebody’s hitting your
website they see a brochure they see a
flyer it’s got to have a strong
emotional immediate impact with the
person to make them care and want to at
least find out a little bit more about
what you’re doing number one the second
thing is I try to get people involved in
the organization who have some
connection so when I was on the board of
Junior Achievement part of what we did
was raise funds through our own
so you’re bringing on people who can
help not just with their volunteer time
but can also help raise money either
personally or through their friends so
often they’ll have events if it’s a
dinner or golf tournament or something
fun where you can try to get corporate
sponsors but also the people who are
involved try to line up their own you
know sponsors of their own connections
to be able to buy some of the spots so
you want to try to create a Board of
Advisors or board of directors who can
also not just give you advice and can
work hard and be volunteers but can also
provide you with financial support and
connections to financial support so the
most successful charities and nonprofits
again are the ones who have a good board
of advisers or directors who are
actively involved committing their time
but also committing their dollars and
getting their friends involved as well
so along with telling your story and
along with getting the people involved
the last thing I would think of is
really have a clear vision for what you
want to accomplish so what is it that
you’re trying to do and how does the
world gonna be better because of it
right so as much as possible you want to
tie people into that vision and get them
excited about the new world that you’re
going to be able to create if they help
you with ABC right so there are that
many visions that are easy to get
excited about right and again people are
bombarded with messaging so if you give
them something that genuinely they can
get excited about and and you know be
really happy about then they are more
likely to get involved with you so what
is the world that you want to create and
it might be a massive vision I don’t
know what the nonprofit again is about
it could be a local community vision
it’s fine as long as you have a clear
vision for what you want to do number of
people help something you want to build
all the benefits attached to that the
more you have a clearly defined vision
that gets people excited the easier is
going to be they get people to come on
board and help them
so hopefully those ideas helped you if
you liked the video please give it a
thumbs up but makes gonna do more for
you and if you have a question about
this video you have a comment of your
own or question about your own business
I’d love to hear from you if you want to
leave it in the comment section below I
always read those I appreciate them and
I really like seeing them come in so
thank you and you’ll see you on the next
episode
you
welcome to the edition of ask Evan today
I’m going to answer a question from one
of our forum readers wrote in asking
about fundraising so the question is how
everyone I’m looking for fundraising
ideas for nonprofits I know I can learn
a lot thanks for the question
to quickly answer it for you and I’ve
been on boards of nonprofit and charity
organizations in the past it can be
really tough you know everybody’s asking
for donations and you have to separate
yourself from everybody else so I don’t
know what what your nonprofit is doing
but you have to really find a way to
tell your story and a lot of the times
the people who are in charity work and
nonprofit are not great marketers and
are not great at telling their stories
and the ones who raise the most money
are the ones who do a good job of
telling their stories so I don’t how
much money you’re trying to raise or
again what it is that you do but you
have to create an emotional connection
with people who can potentially give you
money so what are you trying to raise
the money for and how can you tie that
home to a personal story of somebody and
draw me in and make me want to care
about this right we’re bombarded all day
with tons of different messages and so
to make somebody stop and take ten
minutes out of their day to watch a
video or to go to your website and read
your story it’s got to be compelling
right so don’t just say what you do
explain how you do it and show the
people who you’re helping so you know
smiling people have their testimonials
explain the importance of what it is
that you’re doing so that’s number one
for any marketing that you do for any
awareness if somebody’s hitting your
website they see a brochure they see a
flyer it’s got to have a strong
emotional immediate impact with the
person to make them care and want to at
least find out a little bit more about
what you’re doing number one the second
thing is I try to get people involved in
the organization who have some
connection so when I was on the board of
Junior Achievement part of what we did
was raise funds through our own
so you’re bringing on people who can
help not just with their volunteer time
but can also help raise money either
personally or through their friends so
often they’ll have events if it’s a
dinner or golf tournament or something
fun where you can try to get corporate
sponsors but also the people who are
involved try to line up their own you
know sponsors of their own connections
to be able to buy some of the spots so
you want to try to create a Board of
Advisors or board of directors who can
also not just give you advice and can
work hard and be volunteers but can also
provide you with financial support and
connections to financial support so the
most successful charities and nonprofits
again are the ones who have a good board
of advisers or directors who are
actively involved committing their time
but also committing their dollars and
getting their friends involved as well
so along with telling your story and
along with getting the people involved
the last thing I would think of is
really have a clear vision for what you
want to accomplish so what is it that
you’re trying to do and how does the
world gonna be better because of it
right so as much as possible you want to
tie people into that vision and get them
excited about the new world that you’re
going to be able to create if they help
you with ABC right so there are that
many visions that are easy to get
excited about right and again people are
bombarded with messaging so if you give
them something that genuinely they can
get excited about and and you know be
really happy about then they are more
likely to get involved with you so what
is the world that you want to create and
it might be a massive vision I don’t
know what the nonprofit again is about
it could be a local community vision
it’s fine as long as you have a clear
vision for what you want to do number of
people help something you want to build
all the benefits attached to that the
more you have a clearly defined vision
that gets people excited the easier is
going to be they get people to come on
board and help them
so hopefully those ideas helped you if
you liked the video please give it a
thumbs up but makes gonna do more for
you and if you have a question about
this video you have a comment of your
own or question about your own business
I’d love to hear from you if you want to
leave it in the comment section below I
always read those I appreciate them and
I really like seeing them come in so
thank you and you’ll see you on the next
episode
you
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