[Music]
hello I’m Brian Tracy and I want to give
you seven great keys to a positive
personality remember a positive
personality will have more of an impact
on your success and Happiness than
perhaps any other factor now your
physical diet has a large impact on your
levels of health and energy if you eat
fresh healthy high-quality foods of all
kinds and avoid the foods that are bad
for you you’ll have more energy the
generally resistant to most diseases
sleep better and feel healthier and
happier in the same way your mental diet
largely determines your character and
your personality and almost everything
that happens to you in life when you
feed your mind with positive ideas and
information and books and conversations
with positive people and audio programs
preferably brian tracy audio programs
and positive thoughts you develop a more
positive and constructive personality
you become more influential and
persuasive you enjoy greater
self-confidence and self-esteem those
people who work with computers use the
expression Daigo or garbage in garbage
out but the reverse is also true good in
good out when you make a clear
unequivocal decision that you are going
to take complete control over your mind
eliminate the negative emotions and
thoughts that may have held you back in
the past and become a completely
positive person you can actually bring
about your own personal transformation
your job is to be the best you can be
now mental fitness is like physical
fitness you develop high levels of
self-esteem and a positive mental
attitude with training and practice here
are the seven keys I promised you to
becoming a completely positive person
number one is positive self-talk
speak to yourself positively control
your inner dialogue use affirmations
positive statements phrased in the
positive present and personal tense my
favorites are I like myself I like
myself I can do it I can do it I feel
terrific I am responsible this is how
top people think most of the time now
psychologists say that for 95% of your
emotions are determined by the way you
talk to yourself as you go through your
day this is called your inner dialogue
it’s the stream of words of thoughts and
feelings that course through your day
like a river going through your mind the
sad fact is that if you do not
deliberately and consciously talk to
yourself in a positive and constructive
way you will by default think about
things that will make you unhappy or
cause you worry and anxiety
remember your mind is like a vacuum it
will not remain empty if you don’t fill
it with positive thoughts that will fill
with negative thoughts and you know
exactly what I’m talking about your mind
is like a garden if you do not
deliberately plant flowers and tend them
carefully we’s will grow without any
encouragement at all if you don’t think
positive thoughts and can take good care
of them negative thoughts will grow in
your mental garden without any effort on
your part the second key is positive
visualization now perhaps the most
powerful ability that you have is the
ability to visualize and to see your
goals as already accomplished see your
life as ideal in every way but will you
do this is you create a clear exciting
picture of your goal and your ideal life
and replay this picture on the screen of
your mind over and over again the rule
is that all improvement in your outer
life begins with an improvement in your
mental pictures and you completely
control the pictures that you play on
the screen of your mind as you see
yourself on the inside you will start to
be that person with those
accomplishments
on the outside the third key is positive
people your choice of the people with
whom you live and work and associated
will have more of an impact on your
emotions and your success than any other
factor why is because they control your
self-talk and your mental pictures so
decide today to associate with winners
with positive people with people who are
happy and optimistic and who are going
somewhere with their lives on the other
hand avoid negative people at all costs
negative people are the primary source
of most of life’s unhappiness so resolve
that from day onward you are not going
to have stressful or negative people in
your life that one decision alone can
transform your thinking the fourth key
is positive mental food just as your
body is healthy to the degree to which
you eat healthy nutritious foods your
mind is healthy to the degree to which
you feed it with mental protein rather
than mental candy read books magazines
and articles that are educational
inspirational or motivational feed your
mind with information and ideas that are
uplifting and that make you feel happy
and more confident about yourself and
your world listen to positive
constructive CDs and audio programs in
your car and on your mp3 player or iPod
feed your mind continually with positive
messages that help you think and act
better and make you more capable and
competent in your field watch positive
and educational DVDs educational
television programs online courses and
other uplifting enriching material that
increases your knowledge and makes you
feel good about yourself in your life
did you know that every time you learn
something new that you feel can help
improve your life your brain releases
endorphins which are called nature’s
happy drug and you actually feel happier
even before you take action on a new
piece of idea you feel happier that you
have learned a new idea in the first
place
now the fifth key is positive training
and development this is what I love
almost everyone in our society starts
off with limited resources sometimes
with no money at all
virtually all fortunes begin with a sale
of personal services of some kind all
the people who are at the top today were
once at the bottom and sometimes they
fell through the bottom several times in
their journey through life the miracle
of lifelong learning and personal
improvement is what it takes to get you
from rags to riches from poverty to
affluence and from underachievement to
success and financial independence as
Jim Rohn said formal education will make
you a living self education will make
you a fortune when you dedicate yourself
to learning and growing and becoming
better and more effective in your
thoughts and actions you take complete
control of your life and dramatically
increase the speed at which you move
upward to greater heights
now the sixth key is positive health
habits take excellent care of your
physical health resolve the day that
you’re going to live to be eighty or
ninety or a hundred years old and still
be dancing in the evenings the way you
do this is you eat excellent foods
healthy and nutritious and you eat them
sparingly and in proper balance an
excellent diet will have an immediate
positive effect on your thoughts and
feelings resolve to get regular exercise
at least 200 minutes of motion per week
that’s 30 minutes per day from walking
running swimming beyster cleaner working
out on equipment in the gym when you
exercise on a regular basis you feel
happier and healthier and experience of
lower levels of stress and fatigue then
a person who sits on the couch and
watches television all evening
especially in this busy world get ample
rest and relaxation you need to recharge
your batteries on a regular basis
especially when you’re going through
periods of stress or difficulty
Vince Lombardi once said fatigue makes
cowards of us all some of the factors
that predispose us to negative emotions
of all kinds are poor health habits
fatigue lack of exercise and non-stop
work without rest seek balance in your
life now the seventh key is positive
expectations having positive
expectations is one of the most powerful
techniques you can use to become a
positive person and to ensure positive
outcomes and better results in your life
your expectations become your own
self-fulfilling prophecies but if you
expect with confidence seems to come
into your life since you can control
your expectations you should always
expect the best expect to be successful
expect to be popular when you meet new
people expect to achieve great goals and
create a wonderful life for yourself
when you constantly expect good things
to happen you will seldom be
disappointed let me ask you of course
and who is the most important person
here well the answer is that you are the
most important person here you are the
most important person in your entire
world as we get through into November
and December they’re going to start
playing a movie called It’s a Wonderful
Life
they’ve been playing that movie since
1935 and the interesting thing about the
movie watch it over and over again is
what it does is it shows what would have
happened if George Bailey had been
plucked out of Bedford Falls and had
never existed and the reason we watched
that is because we think what would have
happened in your life if you had never
existed what would have happened to your
family to your parents to your community
what would have happened to either
siblings what would happen now if you’re
growing and married and with children if
you think of the impact that you have
had on your world it’s really quite
extraordinary it’s like a brick dropped
into a pond of water the amazing ripples
that you have accomplished so you are
important you’re terribly important
you’re extremely important to yourself
but you’re very important to many other
people as well and the reason I ask you
this question is because how important
do you feel you are largely determines
the quality of your life how important
do you feel you
are as a person as a parents as a friend
as a salesperson in every part of your
life largely determines the quality of
your life in that area people who feel
that they are important and valuable are
very very different people who meet from
people who don’t work see all of our
social national economic all of our
world problems come from people who
don’t consider themselves to be very
valuable or significant now
psychologists call this your level of
self-esteem did he find us how much you
like yourself the more you like yourself
the more you like others the more you
like others the more they like you right
back
people who have high self-esteem are
more effective in their relationships
the number one correlation between high
sales success and any other quality is
self esteem the more you like yourself
the more you like your customers the
more you like customers they want they
like buying from you and buying from you
again and recommended you to their
friends high self esteem parents raise
high self esteem children who then grow
on to grow up and meet high style esteem
children and married them and give you
high self esteem grandchildren so how
much you like yourself is the critical
factor when you really like yourself you
said big goals for yourself when you
really like yourself you persist longer
in the pursuit of those goals when you
really like yourself you set high
standards when you really like yourself
you adhere to your values and refuse to
compromise when you really like yourself
you become a superior kind of person now
here’s what psychologists have found is
a reciprocal relationship between the
things that you feel and the things that
you do and William James of Harvard said
this in 1905 is if you don’t feel
enthusiastic the way to generate
enthusiasm is to act as if you already
work in other words we say fake it until
you make it
pretend that you’re enthusiastic and you
can’t pretend for very long without
actually feeling enthusiastic if you
pretend that you’re a person with high
self esteem it isn’t long before you
start to feel better about yourself one
of the most important things we’ve
learned is that you can talk yourself
into feeling and the most powerful words
you can use for that or to say I like
myself now when I first learned this
many years ago I was amazed until I
learned this all kinds of scientific
research that says as we certain bench
and earlier is that what you say to
yourself with confidence and believe
affects your personality if you say I
like myself I like myself
myself I like myself what happens is you
start to like yourself talk to yourself
as though you’re a really important and
valuable person here’s another thing we
find is that if you really like yourself
you take manage your time very well
because your time is your life
but the reverse is that if you manage
your time really well you like yourself
better you respect yourself more the
more attention you take to using your
time in the very best way possible more
you like yourself the more you respect
yourself so we talk about time
management we find people that don’t
like themselves are very indifferent to
their time they don’t care they look at
their time in terms of days and weeks
they you know mull around in the morning
fool around in the afternoon thank God
it’s Friday
go drinking after work don’t read books
don’t upgrade your skills
now what if someone says you should
invest in yourself and read and listen
and upgrade your skills they say no no
I’m not gonna do that I’m not gonna do
that
what are you saying yes I’m not a really
good a very good investment I don’t
really have much of a future it would be
kind of a waste of time to invest time
in me it’s your own time to invest time
in me so sped I just sit around watch
television waste time because I’m not
really worth very much the interesting
thing is the more you like yourself the
higher standards you sent the more you
like yourself the more fastidious you
are about the way you use your time so
the wonderful thing is since you can’t
change your self-esteem overnight you
can change some of the actions that you
take what I want to show you is some
things that you can do and some ways
that you can think through the day that
will cause you to improve your
effectiveness and efficiency and what
psychologists tell us is that
self-esteem and self-efficacy are the
flip sides of the same coin is the more
efficient you become in doing what’s
important to you the more you like
yourself the more you like yourself the
better you do the better you do the more
you like yourself so you can actually
act your way into feeling you can
actually do the things that a high
self-esteem high performance person
would do and surprise surprise you start
to feel like that kind of a person and
then it locks in and it becomes an
automatic and permanent part of your
personality so what one of the things
that that started me off on
self-development was my belief that each
person is here and starts off here and
we all start off in a long road in life
and what happens on that road is largely
under our own control and that what you
are capable of achieving is here
and so my feeling is where if you’re
earning X today you could be earning 10x
sometime in the future is that you have
enormous untapped potential and that the
key there is knowledge and skill and the
key is to move from where you are to
where you want to be when I began to
study strategy for corporations I found
that there’s one reasons for setting
corporate strategy and that is to
increase the return on equity is to
increase the return on the amount of
money actually invested in the company
it’s called an ROI measurement a return
on investment could be money that’s
borrowed but return on equity is the
actual equity involved well I think your
job and my job in life is to increase
what is called return on energy or ROI
return on energy now now our OE return
on energy means that you are mental
emotional and physical energy is your
job is to increase your rate of return
on these three to increase the
percentage so one of the things we look
at and we say that every everyone in
life is in business in this sense is
that we trade and from the time we are
old enough to have control of our time
we trade our time for life and the
standard or quality of our life is
largely determined by how good a trader
we are how well have you traded your
life and you can tell how well you’ve
traded your life up to now very easily
by simply looking around you at the
conditions of your life in terms of your
income your lifestyle your friends your
position how high you up but you are in
your field your level of overall
satisfaction that tells you how much you
have while you’ve traded now if you’re
not happy for any reason with how well
you’ve traded up to now then your job is
to learn how to trade better in the
future and that will be the purpose of
our time together I’m going to give you
some ideas that will help you to trade
better so that your future can be
dramatically better than it is today is
that a good goal for today say yes and
as we learn and practice these things
the most wonderful thing will happen is
that your self-esteem and self-efficacy
will go up you’ll feel better about
yourself you’ll be happier and your
remote and more positive you’ll achieve
more and the more you achieve the more
you
achieve just like we say the more you
learn the more you can learn because as
you learn you expands your capacity to
learn the more you achieve the more you
can’t achieve the more you like yourself
the more you like yourself so let’s
start with this workbook if you would
and let’s turn to the first page and the
first lines here is one of my favorites
dust thou love life then do not squander
time
that’s the stuff life is made up when I
was a young man I had a revelation that
changed my life I had read articles and
sometimes books on time management over
the years and made some lists and set
some priorities and things like that and
I always felt however that my life was
the Sun and that all the different
factors of my life were like planets
that orbited around my life and whether
there was physical fitness or
socializing or work or time management
they were all planets in orbit what
changed my life was when I realized that
time management is the Sun and
everything that I do is the planets in
orbit everything we do in life revolves
around time because time is life is time
is the substance of our life is that the
quality of your life is determined by
the quality of your time management that
everything we have or are or ever will
be will be a direct result of how we use
our time and the wonderful thing is
we’re always free to use choose how we
use our time so the first the first
thought you got your workbook sanity the
first one says time is your most
precious resource time is your most
precious resource in America today we
have 8.2 million millionaires most of
them self-made it used to be in 90 or
2000 we had something like 5-1 I’m sorry
we had five million self-made
millionaires the number has jumped in
the last three last five years by 66
percent that’s the fastest growth rate
in history we have more millionaires in
America than all the other countries of
the world put together and here’s the
interesting thing most of them are
self-made which means that most of them
started off with the sale of personal
services they started off with nothing
but their ability to exchange their time
for money that’s how all successful
people begin with very few exceptions
with nothing but your ability to trade
your mental emotional and physical
energies for money with which you do
something so therefore when you say well
I like to be
I don’t have any money join the gang
nobody’s got any money everybody starts
off bro is the American history merican
culture do you know that when the
founding fathers got together and they
designed the Constitution in 1787 they
said let’s design a country where a
person can start with nothing and
achieve success by working hard and
producing something of value and
becoming an active member of the
community let’s start a country where
the average person could come from
anywhere and start with nothing and make
a great life and that’s how America was
designed now it’s gotten covered up over
time but that was how it was designed at
the beginning so in America the
tradition is that everybody starts off
broke so don’t ever say well I can’t do
this because I’m broke Colonel Sanders
is broke at the age of 65 and one of the
richest men in America by the age of 75
don’t tell me that you’re broken don’t
tell me that you’re old and don’t tell
me any of that stuff because whatever
excuse you have there’s thousands of
people who’ve had it worse than you
could ever dream of who’ve gone on to
achieve great thing
hello I’m Brian Tracy and I want to give
you seven great keys to a positive
personality remember a positive
personality will have more of an impact
on your success and Happiness than
perhaps any other factor now your
physical diet has a large impact on your
levels of health and energy if you eat
fresh healthy high-quality foods of all
kinds and avoid the foods that are bad
for you you’ll have more energy the
generally resistant to most diseases
sleep better and feel healthier and
happier in the same way your mental diet
largely determines your character and
your personality and almost everything
that happens to you in life when you
feed your mind with positive ideas and
information and books and conversations
with positive people and audio programs
preferably brian tracy audio programs
and positive thoughts you develop a more
positive and constructive personality
you become more influential and
persuasive you enjoy greater
self-confidence and self-esteem those
people who work with computers use the
expression Daigo or garbage in garbage
out but the reverse is also true good in
good out when you make a clear
unequivocal decision that you are going
to take complete control over your mind
eliminate the negative emotions and
thoughts that may have held you back in
the past and become a completely
positive person you can actually bring
about your own personal transformation
your job is to be the best you can be
now mental fitness is like physical
fitness you develop high levels of
self-esteem and a positive mental
attitude with training and practice here
are the seven keys I promised you to
becoming a completely positive person
number one is positive self-talk
speak to yourself positively control
your inner dialogue use affirmations
positive statements phrased in the
positive present and personal tense my
favorites are I like myself I like
myself I can do it I can do it I feel
terrific I am responsible this is how
top people think most of the time now
psychologists say that for 95% of your
emotions are determined by the way you
talk to yourself as you go through your
day this is called your inner dialogue
it’s the stream of words of thoughts and
feelings that course through your day
like a river going through your mind the
sad fact is that if you do not
deliberately and consciously talk to
yourself in a positive and constructive
way you will by default think about
things that will make you unhappy or
cause you worry and anxiety
remember your mind is like a vacuum it
will not remain empty if you don’t fill
it with positive thoughts that will fill
with negative thoughts and you know
exactly what I’m talking about your mind
is like a garden if you do not
deliberately plant flowers and tend them
carefully we’s will grow without any
encouragement at all if you don’t think
positive thoughts and can take good care
of them negative thoughts will grow in
your mental garden without any effort on
your part the second key is positive
visualization now perhaps the most
powerful ability that you have is the
ability to visualize and to see your
goals as already accomplished see your
life as ideal in every way but will you
do this is you create a clear exciting
picture of your goal and your ideal life
and replay this picture on the screen of
your mind over and over again the rule
is that all improvement in your outer
life begins with an improvement in your
mental pictures and you completely
control the pictures that you play on
the screen of your mind as you see
yourself on the inside you will start to
be that person with those
accomplishments
on the outside the third key is positive
people your choice of the people with
whom you live and work and associated
will have more of an impact on your
emotions and your success than any other
factor why is because they control your
self-talk and your mental pictures so
decide today to associate with winners
with positive people with people who are
happy and optimistic and who are going
somewhere with their lives on the other
hand avoid negative people at all costs
negative people are the primary source
of most of life’s unhappiness so resolve
that from day onward you are not going
to have stressful or negative people in
your life that one decision alone can
transform your thinking the fourth key
is positive mental food just as your
body is healthy to the degree to which
you eat healthy nutritious foods your
mind is healthy to the degree to which
you feed it with mental protein rather
than mental candy read books magazines
and articles that are educational
inspirational or motivational feed your
mind with information and ideas that are
uplifting and that make you feel happy
and more confident about yourself and
your world listen to positive
constructive CDs and audio programs in
your car and on your mp3 player or iPod
feed your mind continually with positive
messages that help you think and act
better and make you more capable and
competent in your field watch positive
and educational DVDs educational
television programs online courses and
other uplifting enriching material that
increases your knowledge and makes you
feel good about yourself in your life
did you know that every time you learn
something new that you feel can help
improve your life your brain releases
endorphins which are called nature’s
happy drug and you actually feel happier
even before you take action on a new
piece of idea you feel happier that you
have learned a new idea in the first
place
now the fifth key is positive training
and development this is what I love
almost everyone in our society starts
off with limited resources sometimes
with no money at all
virtually all fortunes begin with a sale
of personal services of some kind all
the people who are at the top today were
once at the bottom and sometimes they
fell through the bottom several times in
their journey through life the miracle
of lifelong learning and personal
improvement is what it takes to get you
from rags to riches from poverty to
affluence and from underachievement to
success and financial independence as
Jim Rohn said formal education will make
you a living self education will make
you a fortune when you dedicate yourself
to learning and growing and becoming
better and more effective in your
thoughts and actions you take complete
control of your life and dramatically
increase the speed at which you move
upward to greater heights
now the sixth key is positive health
habits take excellent care of your
physical health resolve the day that
you’re going to live to be eighty or
ninety or a hundred years old and still
be dancing in the evenings the way you
do this is you eat excellent foods
healthy and nutritious and you eat them
sparingly and in proper balance an
excellent diet will have an immediate
positive effect on your thoughts and
feelings resolve to get regular exercise
at least 200 minutes of motion per week
that’s 30 minutes per day from walking
running swimming beyster cleaner working
out on equipment in the gym when you
exercise on a regular basis you feel
happier and healthier and experience of
lower levels of stress and fatigue then
a person who sits on the couch and
watches television all evening
especially in this busy world get ample
rest and relaxation you need to recharge
your batteries on a regular basis
especially when you’re going through
periods of stress or difficulty
Vince Lombardi once said fatigue makes
cowards of us all some of the factors
that predispose us to negative emotions
of all kinds are poor health habits
fatigue lack of exercise and non-stop
work without rest seek balance in your
life now the seventh key is positive
expectations having positive
expectations is one of the most powerful
techniques you can use to become a
positive person and to ensure positive
outcomes and better results in your life
your expectations become your own
self-fulfilling prophecies but if you
expect with confidence seems to come
into your life since you can control
your expectations you should always
expect the best expect to be successful
expect to be popular when you meet new
people expect to achieve great goals and
create a wonderful life for yourself
when you constantly expect good things
to happen you will seldom be
disappointed let me ask you of course
and who is the most important person
here well the answer is that you are the
most important person here you are the
most important person in your entire
world as we get through into November
and December they’re going to start
playing a movie called It’s a Wonderful
Life
they’ve been playing that movie since
1935 and the interesting thing about the
movie watch it over and over again is
what it does is it shows what would have
happened if George Bailey had been
plucked out of Bedford Falls and had
never existed and the reason we watched
that is because we think what would have
happened in your life if you had never
existed what would have happened to your
family to your parents to your community
what would have happened to either
siblings what would happen now if you’re
growing and married and with children if
you think of the impact that you have
had on your world it’s really quite
extraordinary it’s like a brick dropped
into a pond of water the amazing ripples
that you have accomplished so you are
important you’re terribly important
you’re extremely important to yourself
but you’re very important to many other
people as well and the reason I ask you
this question is because how important
do you feel you are largely determines
the quality of your life how important
do you feel you
are as a person as a parents as a friend
as a salesperson in every part of your
life largely determines the quality of
your life in that area people who feel
that they are important and valuable are
very very different people who meet from
people who don’t work see all of our
social national economic all of our
world problems come from people who
don’t consider themselves to be very
valuable or significant now
psychologists call this your level of
self-esteem did he find us how much you
like yourself the more you like yourself
the more you like others the more you
like others the more they like you right
back
people who have high self-esteem are
more effective in their relationships
the number one correlation between high
sales success and any other quality is
self esteem the more you like yourself
the more you like your customers the
more you like customers they want they
like buying from you and buying from you
again and recommended you to their
friends high self esteem parents raise
high self esteem children who then grow
on to grow up and meet high style esteem
children and married them and give you
high self esteem grandchildren so how
much you like yourself is the critical
factor when you really like yourself you
said big goals for yourself when you
really like yourself you persist longer
in the pursuit of those goals when you
really like yourself you set high
standards when you really like yourself
you adhere to your values and refuse to
compromise when you really like yourself
you become a superior kind of person now
here’s what psychologists have found is
a reciprocal relationship between the
things that you feel and the things that
you do and William James of Harvard said
this in 1905 is if you don’t feel
enthusiastic the way to generate
enthusiasm is to act as if you already
work in other words we say fake it until
you make it
pretend that you’re enthusiastic and you
can’t pretend for very long without
actually feeling enthusiastic if you
pretend that you’re a person with high
self esteem it isn’t long before you
start to feel better about yourself one
of the most important things we’ve
learned is that you can talk yourself
into feeling and the most powerful words
you can use for that or to say I like
myself now when I first learned this
many years ago I was amazed until I
learned this all kinds of scientific
research that says as we certain bench
and earlier is that what you say to
yourself with confidence and believe
affects your personality if you say I
like myself I like myself
myself I like myself what happens is you
start to like yourself talk to yourself
as though you’re a really important and
valuable person here’s another thing we
find is that if you really like yourself
you take manage your time very well
because your time is your life
but the reverse is that if you manage
your time really well you like yourself
better you respect yourself more the
more attention you take to using your
time in the very best way possible more
you like yourself the more you respect
yourself so we talk about time
management we find people that don’t
like themselves are very indifferent to
their time they don’t care they look at
their time in terms of days and weeks
they you know mull around in the morning
fool around in the afternoon thank God
it’s Friday
go drinking after work don’t read books
don’t upgrade your skills
now what if someone says you should
invest in yourself and read and listen
and upgrade your skills they say no no
I’m not gonna do that I’m not gonna do
that
what are you saying yes I’m not a really
good a very good investment I don’t
really have much of a future it would be
kind of a waste of time to invest time
in me it’s your own time to invest time
in me so sped I just sit around watch
television waste time because I’m not
really worth very much the interesting
thing is the more you like yourself the
higher standards you sent the more you
like yourself the more fastidious you
are about the way you use your time so
the wonderful thing is since you can’t
change your self-esteem overnight you
can change some of the actions that you
take what I want to show you is some
things that you can do and some ways
that you can think through the day that
will cause you to improve your
effectiveness and efficiency and what
psychologists tell us is that
self-esteem and self-efficacy are the
flip sides of the same coin is the more
efficient you become in doing what’s
important to you the more you like
yourself the more you like yourself the
better you do the better you do the more
you like yourself so you can actually
act your way into feeling you can
actually do the things that a high
self-esteem high performance person
would do and surprise surprise you start
to feel like that kind of a person and
then it locks in and it becomes an
automatic and permanent part of your
personality so what one of the things
that that started me off on
self-development was my belief that each
person is here and starts off here and
we all start off in a long road in life
and what happens on that road is largely
under our own control and that what you
are capable of achieving is here
and so my feeling is where if you’re
earning X today you could be earning 10x
sometime in the future is that you have
enormous untapped potential and that the
key there is knowledge and skill and the
key is to move from where you are to
where you want to be when I began to
study strategy for corporations I found
that there’s one reasons for setting
corporate strategy and that is to
increase the return on equity is to
increase the return on the amount of
money actually invested in the company
it’s called an ROI measurement a return
on investment could be money that’s
borrowed but return on equity is the
actual equity involved well I think your
job and my job in life is to increase
what is called return on energy or ROI
return on energy now now our OE return
on energy means that you are mental
emotional and physical energy is your
job is to increase your rate of return
on these three to increase the
percentage so one of the things we look
at and we say that every everyone in
life is in business in this sense is
that we trade and from the time we are
old enough to have control of our time
we trade our time for life and the
standard or quality of our life is
largely determined by how good a trader
we are how well have you traded your
life and you can tell how well you’ve
traded your life up to now very easily
by simply looking around you at the
conditions of your life in terms of your
income your lifestyle your friends your
position how high you up but you are in
your field your level of overall
satisfaction that tells you how much you
have while you’ve traded now if you’re
not happy for any reason with how well
you’ve traded up to now then your job is
to learn how to trade better in the
future and that will be the purpose of
our time together I’m going to give you
some ideas that will help you to trade
better so that your future can be
dramatically better than it is today is
that a good goal for today say yes and
as we learn and practice these things
the most wonderful thing will happen is
that your self-esteem and self-efficacy
will go up you’ll feel better about
yourself you’ll be happier and your
remote and more positive you’ll achieve
more and the more you achieve the more
you
achieve just like we say the more you
learn the more you can learn because as
you learn you expands your capacity to
learn the more you achieve the more you
can’t achieve the more you like yourself
the more you like yourself so let’s
start with this workbook if you would
and let’s turn to the first page and the
first lines here is one of my favorites
dust thou love life then do not squander
time
that’s the stuff life is made up when I
was a young man I had a revelation that
changed my life I had read articles and
sometimes books on time management over
the years and made some lists and set
some priorities and things like that and
I always felt however that my life was
the Sun and that all the different
factors of my life were like planets
that orbited around my life and whether
there was physical fitness or
socializing or work or time management
they were all planets in orbit what
changed my life was when I realized that
time management is the Sun and
everything that I do is the planets in
orbit everything we do in life revolves
around time because time is life is time
is the substance of our life is that the
quality of your life is determined by
the quality of your time management that
everything we have or are or ever will
be will be a direct result of how we use
our time and the wonderful thing is
we’re always free to use choose how we
use our time so the first the first
thought you got your workbook sanity the
first one says time is your most
precious resource time is your most
precious resource in America today we
have 8.2 million millionaires most of
them self-made it used to be in 90 or
2000 we had something like 5-1 I’m sorry
we had five million self-made
millionaires the number has jumped in
the last three last five years by 66
percent that’s the fastest growth rate
in history we have more millionaires in
America than all the other countries of
the world put together and here’s the
interesting thing most of them are
self-made which means that most of them
started off with the sale of personal
services they started off with nothing
but their ability to exchange their time
for money that’s how all successful
people begin with very few exceptions
with nothing but your ability to trade
your mental emotional and physical
energies for money with which you do
something so therefore when you say well
I like to be
I don’t have any money join the gang
nobody’s got any money everybody starts
off bro is the American history merican
culture do you know that when the
founding fathers got together and they
designed the Constitution in 1787 they
said let’s design a country where a
person can start with nothing and
achieve success by working hard and
producing something of value and
becoming an active member of the
community let’s start a country where
the average person could come from
anywhere and start with nothing and make
a great life and that’s how America was
designed now it’s gotten covered up over
time but that was how it was designed at
the beginning so in America the
tradition is that everybody starts off
broke so don’t ever say well I can’t do
this because I’m broke Colonel Sanders
is broke at the age of 65 and one of the
richest men in America by the age of 75
don’t tell me that you’re broken don’t
tell me that you’re old and don’t tell
me any of that stuff because whatever
excuse you have there’s thousands of
people who’ve had it worse than you
could ever dream of who’ve gone on to
achieve great thing
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