hello and welcome to the Evan Carmichael
show i am your host Evan Carmichael
today’s show is all about helping you as
an entrepreneur realize your dreams now
I know a lot of you may be struggling
you may feel like you’re all alone in
this like nobody understands what you’re
going through you may feel like I
thought it’d be further along you know
I’m putting in the work i’m putting in
the effort and i’m just not getting the
momentum that i’m looking for i’m just
not hitting my goals i thought i’d be
further along than I am right now that’s
what this show is all about okay I was
that guy was the entrepreneur making 300
bucks a month barely able to survive and
i turn my business around and I got
acquired and I’ve raised money for
entrepreneurs and I’ve built up
companies and this show is all about
helping you do the same thing and
achieve your goals on the agenda today
I’m talking about momentum how do you
find it how do you get it with your
business and how do you keep it going
the tool of the week the new feature
I’ve launched so I’m talking about my
newsletter software mentorship how do
you find mentors and why are they
important for your business and then
famous failures stores the famous
entrepreneur is a new section that i’m
watching in the show stories of how they
failed how they failed early in what you
can learn their success all right let’s
kick it up momentum okay it’s so
important to have momentum in your
business now i want tell your story my
condo now it’s a total mess a total mess
there there are clothes all over the
living room floor my fridge is almost
empty today was the first time I she’s
in a week and you might be making Evan
man what the heck are you doing you
crazy what’s going on I’m doing
something big I’m doing something that
I’m excited about something that is
giving me massive momentum now I’m not
making things public yet this is this is
just teaser for now but there’s a
teachable lesson here for you when you
have momentum you want to stay in it as
long as possible okay right in the
business it’s hard most of the time
you’re just trying to keep up and say it
float that’s why momentum is important
momentum is where all the magic happens
when you’ve got momentum you’re getting
things done quickly the things that
might have taken you weeks to do before
are now flying off your checklist you
feel the energy that it brings you you
feel like your business idea will work
will actually work even though everyone
is telling you at won’t if you stop now
you’re going to kill your momentum and
this is where so many entrepreneurs is
where they make a mistake because you
get a great idea you have something that
really really excites you and you tell
yourself now you’ll do it tomorrow or
next week right and then you never do it
right it just sits there on your list of
to do’s if you’re excited about
something if you’re feeling passionate
about something in the moment take
action right away immediately send an
email out to somebody make a phone call
visit a store visit a library go do some
research something and do as much as you
can while you’re in the zone because
that work is going to be goals for you
the work you do in one week when you’re
feeling the momentum will be worth more
than the months of your usual work push
everything else you’re meeting your
calls or emails and so on your usual
daily routine it can wait this is too
important pay attention to it and don’t
let your momentum slip away now I know
what you’re thinking you know Evan hey
this kind of lifestyle is not
sustainable and you know what you’re
right you know I’m a neat freak I hate
having clothes on the floor it’s got to
be tidy you know I’ve got to eat I need
to have some food in the fridge I need
to eat and at some point I’m going to
need to get a great night’s sleep again
this is not a sustainable lifestyle it’s
not sustainable for me it’s not
sustainable for you but here’s the
important thing to remember when you’re
in the zone being in that is oh and it’s
not sustainable either I don’t know
anyone who wakes up every single day and
they’re in their zone you know if you’re
passionate about your business your
after what you’re doing you really
believe in it you’re not doing it just
to make money you’re doing it because
you have to do this this is coming out
of your heart then that’s a fantastic
start right if you do it just to make
money forget about it starting a
business from your passion that’s how
you start but you still don’t wake up
every day in the zone so you want to
stay in that zone keep your momentum as
long as you can and when you fall out of
it go back to regular routine there’s a
huge difference between being a
workaholic and this is this is not what
I’m saying okay I don’t want you to be
the workaholic I don’t want you to wear
down your house I don’t want you to
drive your friends away is your family
away alienate your kids I don’t want you
to do any of that stuff okay that’s not
what I’m preaching here there’s a huge
difference between being that workaholic
pushing everybody away and maximizing
the time you spend when you’re in the
zone and you have momentum all the best
progress that I’ve made in my businesses
have come from being in the zone and
using the momentum that I had it’s
totally worth it and so I want to
encourage you to do the same thing too
now a lot of people right into me and
they don’t know what their passion is
they don’t know how to get in the zone
how to get into the momentum and if you
don’t know what your passion is yet if
you haven’t figured out how to get into
the flow yet the best thing that you can
do is start to explore explore and don’t
put so much pressure on yourself to
finding the next idea so quickly I wanna
tell a quick story so there are a couple
things that I’ve tried in the past few
years one was rock climbing one was
snowboarding and one was salsa dancing
and with rock climbing I tried it and
and I didn’t like it you know the the
harness was hurting me it was kind of
wedgie not giving me a wedgie you know I
don’t like Heights I wasn’t enjoying the
rock-climbing experience with
snowboarding I learned it I love this I
got obsessed with it everything I had to
go snowboarding it was what I really
wanted to do I became obsessed with it
and it was salsa dancing I learned it
it’s been ten years I still do it but
with snowboarding after my second year
starting to lose interest a little bit
and that’s going to happen you’re going
to have some ideas for your business
some idea is that you you don’t like you
know like you should not go into the
rock climbing business just because you
think it’s going to make a lot of money
that’s what a lot of entrepreneurs do
right to see an opportunity like rock
climbing they can make a ton of money
there the problem is you don’t love it
if you don’t love it you’re never going
to get momentum you’re never going to be
in the zone you’re never going to have
great moments because you don’t love
that business and that’s a secret you
have to love it you have to love it to
get in the zone if you’re starting a
business around snowboarding right that
was my second passion you may find that
you love it for a while and then your
interest face and that’s okay that’s the
time when maybe you have to go and do
something else now that the dirty little
secret about entrepreneurship is we all
think about quitting everybody has
thought about quitting you never share
that right you don’t do it a networking
event and people I see how are you oh my
god but you know my business sucks and
when I’m thinking about giving up this
is too hard right nobody talks about
that but we all feel it everybody has
that spot at some point in their company
and so when you’re thinking about do I
keep going do I keep going or do I quit
what it should come down to is do you
love what you’re doing or not can you
get in the zone again can you feel that
momentum again because if you can and if
you’re doing it just for the money you
shoulda quit when you first started that
was the time to quit so yeah quit now
but if you love what you’re doing it’s
important work to you you’re helping
people then you have to keep going and I
know it’s hard running the business is
hard you have to be kind of crazy to be
an entrepreneur right when people are
telling you that it’s not going to work
we don’t see any momentum when there’s
no light at the end of the tunnel and
you still sit in there struggling why do
you keep going because you’re a little
bit crazy and because it makes you feel
good and it should be something that you
would do even if you weren’t getting
paid you look at the most successful
famous entrepreneur they would do what
they were doing
while I started it because they love
what they did they would take on jobs to
do what they did just to pay the bills
because they loved it so much that’s
what you need to find with your company
that will help you get in the zone help
you find the momentum and when you get
in that zone you have to stay there as
long as possible this show is all about
making you a success with your business
and today my tool of the week is going
to be having a newsletter and my
newsletter software it’s called a weber
now if you guys don’t have a newsletter
you got to get a newsletter it’s one of
my favorite ways to market because
people come to your website and you may
not buy to me right away and a
newsletter is an opportunity to build a
relationship with those prospects send
them awesome information help them rise
up and then they’ll be converted into
customers right when you need them to do
something you have a list of people to
market to so my favorite software right
now is called a weber it’s where all of
my newsletter subscribers are on and why
I love Aweber is one of my favorite
things is whenever you create an email
it will score it for spam so one of the
biggest challenges our email is you know
you have this big list of customers and
prospects and you send an email left you
don’t want to be caught in their spam
filter right and so with Aweber it’ll
score each message that you send out and
will tell you hey by using these words
whatever message you have you know these
four words and not email you send out
that’s going to get that’s going to
cause it to get in people’s and filters
and they’ll tell you get rid of those
words and you’ll score better and it’s
such a useful tool that I found it has
all the other basic things that
newsletter software has you can schedule
messages out you can have pop-ups and
all the reminders and all that stuff but
that was my favorite feature so I’d
encourage you guys go check out a weber
I don’t have any kind of relationship
with them apart from being a happy
customer and al of recommending tool to
entrepreneurs I think it helped out so
start building your email list laughs it
doesn’t matter if you are in internet
market or not any business can benefit
from having a newsletter so encourage
you to go check it out I want to get to
the calls receive are you still there
yes ray shadows
oh we shud I’m sorry rain shadow all
right I gotta tell my producers if you
know smell that out for me my apology
what what’s your business and where are
you from I’m from Dayton Ohio I have a
day spa in Dayton Ohio we’ve made open
since 2006 and I’m trying to expand
inventor office and different avenues
but still in the hair industry okay so
what is the business we do um I have a
day spa salon owner and operator okay
and so what’s your challenge right now
you want to expand some new market to an
open new locations well I’m actually
going to be in texas in july to go
through a hair replacement training
course and that’s what i’m wanting to do
is expand to be able to do the hair
replacement but also incorporate still
doing what we do here which is we do
hair nails massages facials and makeup
but i still want to incorporate it all
together i guess my biggest issue is
everything that I have had at the salon
I’ve actually bought myself and work to
get but with me wanting to do the hair
replacement business now I’m kind of
needing to know how do I go about
possibly getting investors to invest
into what I’m trying to do with the hair
replacement center because it can kind
of get a little pricey when the cars are
getting equipment and stuff how much
with the car well the equipment ranges
anywhere to do to do the start up for
the business is about 25 grand total and
that’s I took it like you’re different
pieces of equipment that you need far as
the laser because you’ll need a laser
they have like a oxygen treatment
machine to open up the scalp to allow
their hair to be able to grow and they
have a couple of other different
instruments that you need a machine it’s
not inventories machines that you need
to buy yeah yeah and I by me having a
day spa I have a lot of things already
bar as equipment you know chair shampoo
bowls and things of that nature so I
would just really be expanding my
business to add this long have you been
in business since 2006 2000 sakes yes
okay perfect and and you think your
current customers would this is a good
add-on for them right they’re already
coming into something that they need
you’re not selling to new customers
necessarily it’s like your current
customers would love this yeah they’re
they’re over 30 million people that are
experiencing hair loss that’s a really
really really big market so if I can
actually provide this service to the
customer I don’t think that I would have
a problem we getting them to cuff are
your current customers now with part of
your days are they asking for this would
they want it we do have people that come
in that do get the service they are
seeing results from it because we have a
laser right now but we’re not actually
at your replacement clinic per se we
actually we just offer a service for
thinning hair we’re not actually a
clinic which is more like a specialty
type of thing so 22 quick box for you
the first your reason capital right now
it’s a struggle that every entrepreneur
goes through its such we need to buy
expensive equipment the first there are
fine answer is you can look at even the
banks but the bank’s love is equipment
right so they want something that they
can take back so they know that it’s you
know twenty five thousand dollars worth
of machinery that’s a lot easier to
finance then if you were trying to buy
inventories you were trying to buy wigs
if you’re trying to buy scissors or
something right it’s a while you
different them to take back and you’ve
been in business for more than three
years which is what the banks want to
see as well so your first option is to
go and talk to the banks have you talked
to anybody there yet no nothing I
haven’t been like I said I didn’t do any
laws everything I have is completely
paid for so I do have I you know the
collateral torrance
SS but now yeah well it’s worth a
discussion just to see how much it would
cost and what the monthly payments would
be and all that could it’s way cheaper
for your business to take on a loan to
give up a piece of your company’s you’re
looking at an angel investor who’s going
to own whatever percent of your business
it’s a lot cheaper to go to at least get
that option going and this is Evan deal
that they want to do businesses have
been around for more than three years
and there’s an access that they can take
back if you can’t meet the payment
that’s what they want the other option
you can do is try to do some pre sales
so talk to your current customers and
say hey this is something we’re thinking
about what do you think and get some
pre-orders for it and if you get enough
people to help you like the customers
could help finance part of the deal ok
that’s all said it if your customers are
already asking for this and you know you
know if you raise X amount of dollars
maybe you can raise ten thousand dollars
from the current customers put together
a campaign they could be the first
people to experience this new treatment
that you’re going to come back with some
Texas but they have to pay in advance to
reserve their spots that’s a very always
a lot of businesses raise capital to
lodge their new initiatives well thanks
for calling Henrietta I’m on every two
weeks and I’m looking forward to hearing
your update congratulations and good
luck with growing this business does for
those of you who are looking at getting
financing we typically think banks is
the first option but again banks banks
want to see an established business he’s
been around for a little bit over three
years and they want to see something
addicting klaw-bak and he can’t make
your payments so Richard such a great
candidate because she’s doing for and
she’s been around but it’s not on was
the best fit depending on what your
business is all about I believe it on
earth need show is all about helping
make you a success and part of that is
getting mentors now my first business
with a software company and when I
started out those full of excitement
energy you know I couldn’t wait to get
going the world with mine for the taking
but the excitement wore off pretty
quickly when I realized just how hard it
was to make money I’m not talking about
big money I’m just
talking about any money every day I
hustled I grinded I gave what i thought
was everything I had to my business and
whatever has to show for it three
hundred dollars a month that’s all I
could take out that’s all I could afford
you know I was embarrassed I was humbled
I never felt so badly about myself I
felt like I was a failure I felt like I
was letting everybody down around me you
know who I was supposed to be live in
the entrepreneurs dream and I couldn’t
even afford twenty bucks to go out and
have dinner or drinks with my friends
and I was frustrated because the the
books the TV shows the movies and makes
it look so easy and all I could think of
was why is it so hard you know almost
every day I wondered if I should keep
going if I should do the smart thing and
go get a job and then I hit bottom I
couldn’t send the face I saw in the
mirror anymore I hated how it felt about
myself and I knew I was better than this
you know I felt like I had no worse and
something had to change and I made a
commitment that I is going to find a way
to make this business work or go do
something else because I couldn’t keep
going as is and the light bulb went off
inside my head this was the big sea
change for me I realized I wasn’t the
first guy to try to solve software
before I didn’t have to figure
everything out myself and so instead of
researching large companies like
Microsoft and how they got started and
yeah I didn’t care about how Bill Gates
make some extra million dollars now
right upon interesting but how do you go
from zero to 10 to 1 how did that happen
and Bill Gates it with Microsoft to
partnerships he found companies who were
selling to his target audience and he
made partnerships with them and I
thought okay I’m going to I got nothing
else to lose I’m going to try this on my
business and see what happens and within
a couple weeks of decided to follow this
strategy I closed my first partnership
deal with the company in Europe that was
13 and a half thousand dollars for me up
front now you know that may not seem
like a lot of money to you but to me
that was I feel like crime that was huge
i make it 300
exim on 13 and a half K you kidding me
that’s huge and even more powerful was I
kept using my strategy to go and get
more partnerships and more partnerships
and close more deals and it led to us
being able to take our company from
something I thought I’d have to shut
down and had your worth to get in some
of the largest companies in the world as
customers we had johnson and johnson and
massive customers in a couple years
built up the business at the point where
we got acquired the customers in 30
countries and we got acquired by an
american company and it was all because
I modeled success right I used Bill
Gates even though I didn’t know him I
used him as a mentor to help me build my
business and I realize I’m not the first
guy to try to do this and so if you’re
struggling with your business right now
you’re not sure you know what to do
you’re you feel like you’re the same
thing your momentum may have stalled
model success you could find a mentor
somebody who’s actually gone out and
done it who you can meet face-to-face or
you can also learn from people who’ve
done it before you may be much bigger
than you by reading their stories and
learning from them apply their
strategies make it work for you it will
drastically short cut your path of
success and a highly recommend you check
it out I have a long time listener loyal
listener and call their Maria varela on
the line mrs. inspire how we doing Maria
I’m good Evan how are you welcome back
thank you it’s really exciting to be on
the show today I follow you constantly
and actually talking about mentors your
your one the first person that I go to
when I go on Twitter Google+ everywhere
and I’m finding that when you help me
with my one word it really took off and
when it took off I know set people that
were doing marketing and promoting and
stuff like that started putting a lot of
inspirational stuff in between all of
their marketing or whatever they were
selling and I thought wow something’s
happening i’m seeing a shift i’m seeing
the shift everywhere my google+ kind of
took off with the views and I watching
YouTube’s constantly now I’m kind of
stand still because I’m not sure where
to go from here I’ve connected with a
lot of people that are positive
inspirational they’ve written books
things of that nature but I don’t know
someone had told me about branding and
I’m not really sure like where do I go
from here because I like I’m seeing the
ship I’m actually seeing it all over the
place everywhere and people that never
would write or post are now posting and
I mean which is a great thing so my my
hashtag to aspire to inspire the world
is working so how do I make it work
better for myself so this is great so
the last time you called in your kind of
all over the place there was no
direction we have a lot of energy living
have enough that one word help focus ii
which is great and I’ve seen some of
your stuff and it’s great and and now
you have clarity and people can
understand a little bit more but what
you’re doing and you have you have
momentum and you have people who would
be willing to help you who are
like-minded people so you have this
momentum building which is great now
what you need to do is focus on a
project so where do you want all this
energy to go where do you want all these
people to help you out remember before
you were talking about I don’t know the
block or Corey dance choreography and
whole bunch of different projects wait
okay so fine what’s the project that you
can now push everybody toward and say
hey here’s what I’m doing that that
relates inspire and I need your help to
help me launch this thing what’s that
project I’ve been approached by several
acting coaches to take some acting
classes which is something that I did
way in the past but also public speaking
so I love to write writing is what I’d
love to do and that’s where all these
authors and they’re all positive they’re
all you know very a lot of energy and
that’s where that’s my inner circle and
someone had told me the time you spend
with the what is it that the five people
that you spend the most time with is
what your circle becomes and so what
I’ve done is I’ve eliminated a lot
people that didn’t have the same like
goals or things of that nature but not
too much because they could also be
looking for that inspiration so not I
don’t really know where to go from here
I don’t know if I should just start
doing YouTube’s and then to or that
takes it and then continue on with the
book okay so if you’re not I don’t know
where do i write energy then the best
thing you can do is explore I know that
that the right project is going to come
up and I’ll come from you trying
different things until you find
something that you love if you try to
force something right now I know it’s
hard like you’re struggling a guy I got
a thing happen here I’ve all this
potential nothing’s happening yet I
don’t know where to focus everything but
if you try to rush it too early then
you’re going to pick the wrong thing and
so you have to keep experimenting and
keep trying a whole bunch a different
thing until you find something that you
fall in love with example for my story
is a salsa dancing when I first went
into salsa dancing I want to try it out
not for a business idea just to explore
and try it out and see if my husband
because everything on paper looks look
bad you know like I didn’t know the
dance I didn’t grow up with that I think
speak Spanish I was too tall as a huge
steps I didn’t have the rhythm so on
paper it looks like a terrible idea but
I went and I fell in love and it became
something that I had to keep learning
and it became a business opportunity and
I invested in a company and I helped
teach in a DJ and it’s become a huge
part of my life and so you want to keep
texting out small tasks little
experiments and know that something will
come and when you find that project
you’ll know in your heart that it’s the
right thing to do and that’s where you
dive in and then cool all of these
people and all those old men here this
is what I want to explode let’s go do
this okay so try the guy that morning
try the youtube thing right you may do
one acting lesson and think wow this is
this is what I want to do this and now
you know or you may go and say wow this
is amazing i want to keep going right
right thank you
Faramir trying and don’t be afraid to
keep trying things until you find the
one that you fall in love with you want
to run with okay can’t I good lucky boy
comic pocket tell me how it’s going I
sure well thank you so much thanks Maria
and if all of you listening if you
haven’t found that passion yet I know
what struck it is it’s frustrating
you’re struggling you want something now
entrepreneurs you want something now
right we wanted to happen right now but
the best thing you can do is explore
small start small failures see what hits
and as with all matters of the heart
you’ll know when you find it hello and
welcome back to get in carmichael show–
i believe in entrepreneurs and one thing
that i want you guys to really take home
and remember is that you will have a lot
of failure on the path of success it’s
going to happen for every famous
entrepreneur which had lots of success
if you look at their story it wasn’t
just I had an idea and boom overnight
became this big success they had lots of
failure along the way and so I thought
I’d launch a new segment on the show
today called famous failures and I’m
hoping to continue it as you go along
with the series basically looking at a
different person and see how they failed
early on and how you can learn from the
exact day I want to talk about Marilyn
Monroe Marilyn Monroe obviously one of
the most you know celebrated actresses
ever in the in the world and when she
had her first contract when she was
super young age of nineteen nineteen
forty seven she had her first acting
contractors with 20th Century Fox they
gave her one year contract and the
production chief Daryl zanuck at the
time refused to continue on with a deal
and actually let her go because he said
that she was unattractive Marilyn Monroe
one of the sexiest women on the planet
ever was told that she was unattractive
and was fired from her contract think
about that one of my one of my things is
you know these guys I call them the
little men okay so Darryl zanuck this
production chief he’s a little man
you’re going to have to little man in
your life the people who don’t believe
in you
people who tell you you’re unattractive
when you’re not you tell your idea is
stupid when it’s not who just can’t see
the vision that you see and you’re going
to you’re going to come across these
people a lot in your life and sometimes
they’re your friends sometimes your
family and you know what i find it often
it’s easier to get criticism from your
friends and family because you can you
can always say you know what they don’t
know what they’re talking about they
don’t know what they’re talking about
you know they have no experience but
sometimes a little med knows what he’s
talking about right he’s an expert she’s
had years of experience their organic
production chief a twentieth Century Fox
has had years of experience and this is
the guy telling Marilyn Monroe that
she’s unattractive and letting her goal
from her contract so sometimes the
experts they don’t know what they’re
saying right there they’re basing their
views on the world that exists in their
head that may not be your reality and so
what do you do this decision time when
the people around you tell you that
you’re not going to make it the experts
in the field say you know the stupid
idea you’re unattractive forget about it
but we give up what do you do that’s
when it really tests you that’s when it
really tests you as to is this the right
thing for you or not because it’s not
going to be an easy path you’re going to
have to fight for it do you really love
it enough to keep going what if Marilyn
Monroe had listened to this guy and
thought there was something know what
I’m not I’m not attractive I can’t make
it as an actress what would happen to
her life would have been totally
different than what she got and the same
thing can happen to you if you listen to
that criticism if you stopped because
somebody tells you that it’s not a good
idea but deep down in your heart you
feel like you don’t know what else to do
this is what you love then you have to
find a way to keep going and stop
listening to the little
I’ve got time for one last question I’m
going to take one from Twitter we’ve got
a lot of questions coming in on the
Twitter channel this one is from steam
press media who is asking me who is my
mentor who do I look up to my favorite
entrepreneur of all time is AP Giannini
and he’s the founder of Bank of America
you ever seen AP Giannini who is this
guy and a banker what the heck man a
banker is your favorite entrepreneur
this guy is not your typical banker okay
he started off not in the banking
industry and he was asked to join the
board of directors for bank called
Columbus loans and savings and he joined
the board member and he saw that the
bank was only giving out loans to
wealthy people and he said you know what
is all these immigrant workers here
there’s only small business owners who
they work really hard and I think if we
give them some money they’ll pay her
back and you’ll be honest people and he
said not that’s crazy we can’t see that
that’s way too risky since I’m so upset
with them that he left the board and he
opened up his own Bank right across the
street from Columbus Savings and Loan
talk about ballsy and he started giving
out loans to hard-working people the
little man the little guys right like
this is the hard-working immigrants and
small business owners who nobody wanted
to give a shock to she was a guy and his
business started to grow in the between
Bank of America one of the largest banks
in the world and one of my favorite
stories is when there was a fire in san
francisco that totaled the whole city
all the buildings were on fire burnt
down businesses needed money to get
their lives back in order they need to
pay for things and all the banks they
shut down because of their buildings
have been shut down and what AP Giannini
did what he wanted his bank which had
been burned to the ground he took out
two barrels and he took a plank of wood
and he brought a chair out and he opened
up shop because he knew that these
people needed money to rebuild their
lives and he didn’t have any records he
has nothing people came to him they
formed a line and he made a loan to
people based on what he said
look in their eye and a handshake deal
are you kidding me what kind of banker
imagine going to your bank looking them
in the eye and shaking their hand and
then giving you a deal right it doesn’t
happen but that was what he believed in
he wanted to support the hard-working
entrepreneurs and give them a hand up
because sometimes we all need a little
bit of help and so that’s why he’s my
favorite entrepreneur he’s somebody’s
I’ve tried to model he’s been my mentor
even though he died waiting for I was
even born but encourage you to look at
those stories I find somebody who you
look up to learn from them take lessons
from their success and apply it to your
business it’s been another great show
thank you guys so much for calling in
Thank You Lauren and Josh for all the
great work producing the show again join
me on twitter i’m at Evan Carmichael and
I will see you in two weeks for the next
show thank you
show i am your host Evan Carmichael
today’s show is all about helping you as
an entrepreneur realize your dreams now
I know a lot of you may be struggling
you may feel like you’re all alone in
this like nobody understands what you’re
going through you may feel like I
thought it’d be further along you know
I’m putting in the work i’m putting in
the effort and i’m just not getting the
momentum that i’m looking for i’m just
not hitting my goals i thought i’d be
further along than I am right now that’s
what this show is all about okay I was
that guy was the entrepreneur making 300
bucks a month barely able to survive and
i turn my business around and I got
acquired and I’ve raised money for
entrepreneurs and I’ve built up
companies and this show is all about
helping you do the same thing and
achieve your goals on the agenda today
I’m talking about momentum how do you
find it how do you get it with your
business and how do you keep it going
the tool of the week the new feature
I’ve launched so I’m talking about my
newsletter software mentorship how do
you find mentors and why are they
important for your business and then
famous failures stores the famous
entrepreneur is a new section that i’m
watching in the show stories of how they
failed how they failed early in what you
can learn their success all right let’s
kick it up momentum okay it’s so
important to have momentum in your
business now i want tell your story my
condo now it’s a total mess a total mess
there there are clothes all over the
living room floor my fridge is almost
empty today was the first time I she’s
in a week and you might be making Evan
man what the heck are you doing you
crazy what’s going on I’m doing
something big I’m doing something that
I’m excited about something that is
giving me massive momentum now I’m not
making things public yet this is this is
just teaser for now but there’s a
teachable lesson here for you when you
have momentum you want to stay in it as
long as possible okay right in the
business it’s hard most of the time
you’re just trying to keep up and say it
float that’s why momentum is important
momentum is where all the magic happens
when you’ve got momentum you’re getting
things done quickly the things that
might have taken you weeks to do before
are now flying off your checklist you
feel the energy that it brings you you
feel like your business idea will work
will actually work even though everyone
is telling you at won’t if you stop now
you’re going to kill your momentum and
this is where so many entrepreneurs is
where they make a mistake because you
get a great idea you have something that
really really excites you and you tell
yourself now you’ll do it tomorrow or
next week right and then you never do it
right it just sits there on your list of
to do’s if you’re excited about
something if you’re feeling passionate
about something in the moment take
action right away immediately send an
email out to somebody make a phone call
visit a store visit a library go do some
research something and do as much as you
can while you’re in the zone because
that work is going to be goals for you
the work you do in one week when you’re
feeling the momentum will be worth more
than the months of your usual work push
everything else you’re meeting your
calls or emails and so on your usual
daily routine it can wait this is too
important pay attention to it and don’t
let your momentum slip away now I know
what you’re thinking you know Evan hey
this kind of lifestyle is not
sustainable and you know what you’re
right you know I’m a neat freak I hate
having clothes on the floor it’s got to
be tidy you know I’ve got to eat I need
to have some food in the fridge I need
to eat and at some point I’m going to
need to get a great night’s sleep again
this is not a sustainable lifestyle it’s
not sustainable for me it’s not
sustainable for you but here’s the
important thing to remember when you’re
in the zone being in that is oh and it’s
not sustainable either I don’t know
anyone who wakes up every single day and
they’re in their zone you know if you’re
passionate about your business your
after what you’re doing you really
believe in it you’re not doing it just
to make money you’re doing it because
you have to do this this is coming out
of your heart then that’s a fantastic
start right if you do it just to make
money forget about it starting a
business from your passion that’s how
you start but you still don’t wake up
every day in the zone so you want to
stay in that zone keep your momentum as
long as you can and when you fall out of
it go back to regular routine there’s a
huge difference between being a
workaholic and this is this is not what
I’m saying okay I don’t want you to be
the workaholic I don’t want you to wear
down your house I don’t want you to
drive your friends away is your family
away alienate your kids I don’t want you
to do any of that stuff okay that’s not
what I’m preaching here there’s a huge
difference between being that workaholic
pushing everybody away and maximizing
the time you spend when you’re in the
zone and you have momentum all the best
progress that I’ve made in my businesses
have come from being in the zone and
using the momentum that I had it’s
totally worth it and so I want to
encourage you to do the same thing too
now a lot of people right into me and
they don’t know what their passion is
they don’t know how to get in the zone
how to get into the momentum and if you
don’t know what your passion is yet if
you haven’t figured out how to get into
the flow yet the best thing that you can
do is start to explore explore and don’t
put so much pressure on yourself to
finding the next idea so quickly I wanna
tell a quick story so there are a couple
things that I’ve tried in the past few
years one was rock climbing one was
snowboarding and one was salsa dancing
and with rock climbing I tried it and
and I didn’t like it you know the the
harness was hurting me it was kind of
wedgie not giving me a wedgie you know I
don’t like Heights I wasn’t enjoying the
rock-climbing experience with
snowboarding I learned it I love this I
got obsessed with it everything I had to
go snowboarding it was what I really
wanted to do I became obsessed with it
and it was salsa dancing I learned it
it’s been ten years I still do it but
with snowboarding after my second year
starting to lose interest a little bit
and that’s going to happen you’re going
to have some ideas for your business
some idea is that you you don’t like you
know like you should not go into the
rock climbing business just because you
think it’s going to make a lot of money
that’s what a lot of entrepreneurs do
right to see an opportunity like rock
climbing they can make a ton of money
there the problem is you don’t love it
if you don’t love it you’re never going
to get momentum you’re never going to be
in the zone you’re never going to have
great moments because you don’t love
that business and that’s a secret you
have to love it you have to love it to
get in the zone if you’re starting a
business around snowboarding right that
was my second passion you may find that
you love it for a while and then your
interest face and that’s okay that’s the
time when maybe you have to go and do
something else now that the dirty little
secret about entrepreneurship is we all
think about quitting everybody has
thought about quitting you never share
that right you don’t do it a networking
event and people I see how are you oh my
god but you know my business sucks and
when I’m thinking about giving up this
is too hard right nobody talks about
that but we all feel it everybody has
that spot at some point in their company
and so when you’re thinking about do I
keep going do I keep going or do I quit
what it should come down to is do you
love what you’re doing or not can you
get in the zone again can you feel that
momentum again because if you can and if
you’re doing it just for the money you
shoulda quit when you first started that
was the time to quit so yeah quit now
but if you love what you’re doing it’s
important work to you you’re helping
people then you have to keep going and I
know it’s hard running the business is
hard you have to be kind of crazy to be
an entrepreneur right when people are
telling you that it’s not going to work
we don’t see any momentum when there’s
no light at the end of the tunnel and
you still sit in there struggling why do
you keep going because you’re a little
bit crazy and because it makes you feel
good and it should be something that you
would do even if you weren’t getting
paid you look at the most successful
famous entrepreneur they would do what
they were doing
while I started it because they love
what they did they would take on jobs to
do what they did just to pay the bills
because they loved it so much that’s
what you need to find with your company
that will help you get in the zone help
you find the momentum and when you get
in that zone you have to stay there as
long as possible this show is all about
making you a success with your business
and today my tool of the week is going
to be having a newsletter and my
newsletter software it’s called a weber
now if you guys don’t have a newsletter
you got to get a newsletter it’s one of
my favorite ways to market because
people come to your website and you may
not buy to me right away and a
newsletter is an opportunity to build a
relationship with those prospects send
them awesome information help them rise
up and then they’ll be converted into
customers right when you need them to do
something you have a list of people to
market to so my favorite software right
now is called a weber it’s where all of
my newsletter subscribers are on and why
I love Aweber is one of my favorite
things is whenever you create an email
it will score it for spam so one of the
biggest challenges our email is you know
you have this big list of customers and
prospects and you send an email left you
don’t want to be caught in their spam
filter right and so with Aweber it’ll
score each message that you send out and
will tell you hey by using these words
whatever message you have you know these
four words and not email you send out
that’s going to get that’s going to
cause it to get in people’s and filters
and they’ll tell you get rid of those
words and you’ll score better and it’s
such a useful tool that I found it has
all the other basic things that
newsletter software has you can schedule
messages out you can have pop-ups and
all the reminders and all that stuff but
that was my favorite feature so I’d
encourage you guys go check out a weber
I don’t have any kind of relationship
with them apart from being a happy
customer and al of recommending tool to
entrepreneurs I think it helped out so
start building your email list laughs it
doesn’t matter if you are in internet
market or not any business can benefit
from having a newsletter so encourage
you to go check it out I want to get to
the calls receive are you still there
yes ray shadows
oh we shud I’m sorry rain shadow all
right I gotta tell my producers if you
know smell that out for me my apology
what what’s your business and where are
you from I’m from Dayton Ohio I have a
day spa in Dayton Ohio we’ve made open
since 2006 and I’m trying to expand
inventor office and different avenues
but still in the hair industry okay so
what is the business we do um I have a
day spa salon owner and operator okay
and so what’s your challenge right now
you want to expand some new market to an
open new locations well I’m actually
going to be in texas in july to go
through a hair replacement training
course and that’s what i’m wanting to do
is expand to be able to do the hair
replacement but also incorporate still
doing what we do here which is we do
hair nails massages facials and makeup
but i still want to incorporate it all
together i guess my biggest issue is
everything that I have had at the salon
I’ve actually bought myself and work to
get but with me wanting to do the hair
replacement business now I’m kind of
needing to know how do I go about
possibly getting investors to invest
into what I’m trying to do with the hair
replacement center because it can kind
of get a little pricey when the cars are
getting equipment and stuff how much
with the car well the equipment ranges
anywhere to do to do the start up for
the business is about 25 grand total and
that’s I took it like you’re different
pieces of equipment that you need far as
the laser because you’ll need a laser
they have like a oxygen treatment
machine to open up the scalp to allow
their hair to be able to grow and they
have a couple of other different
instruments that you need a machine it’s
not inventories machines that you need
to buy yeah yeah and I by me having a
day spa I have a lot of things already
bar as equipment you know chair shampoo
bowls and things of that nature so I
would just really be expanding my
business to add this long have you been
in business since 2006 2000 sakes yes
okay perfect and and you think your
current customers would this is a good
add-on for them right they’re already
coming into something that they need
you’re not selling to new customers
necessarily it’s like your current
customers would love this yeah they’re
they’re over 30 million people that are
experiencing hair loss that’s a really
really really big market so if I can
actually provide this service to the
customer I don’t think that I would have
a problem we getting them to cuff are
your current customers now with part of
your days are they asking for this would
they want it we do have people that come
in that do get the service they are
seeing results from it because we have a
laser right now but we’re not actually
at your replacement clinic per se we
actually we just offer a service for
thinning hair we’re not actually a
clinic which is more like a specialty
type of thing so 22 quick box for you
the first your reason capital right now
it’s a struggle that every entrepreneur
goes through its such we need to buy
expensive equipment the first there are
fine answer is you can look at even the
banks but the bank’s love is equipment
right so they want something that they
can take back so they know that it’s you
know twenty five thousand dollars worth
of machinery that’s a lot easier to
finance then if you were trying to buy
inventories you were trying to buy wigs
if you’re trying to buy scissors or
something right it’s a while you
different them to take back and you’ve
been in business for more than three
years which is what the banks want to
see as well so your first option is to
go and talk to the banks have you talked
to anybody there yet no nothing I
haven’t been like I said I didn’t do any
laws everything I have is completely
paid for so I do have I you know the
collateral torrance
SS but now yeah well it’s worth a
discussion just to see how much it would
cost and what the monthly payments would
be and all that could it’s way cheaper
for your business to take on a loan to
give up a piece of your company’s you’re
looking at an angel investor who’s going
to own whatever percent of your business
it’s a lot cheaper to go to at least get
that option going and this is Evan deal
that they want to do businesses have
been around for more than three years
and there’s an access that they can take
back if you can’t meet the payment
that’s what they want the other option
you can do is try to do some pre sales
so talk to your current customers and
say hey this is something we’re thinking
about what do you think and get some
pre-orders for it and if you get enough
people to help you like the customers
could help finance part of the deal ok
that’s all said it if your customers are
already asking for this and you know you
know if you raise X amount of dollars
maybe you can raise ten thousand dollars
from the current customers put together
a campaign they could be the first
people to experience this new treatment
that you’re going to come back with some
Texas but they have to pay in advance to
reserve their spots that’s a very always
a lot of businesses raise capital to
lodge their new initiatives well thanks
for calling Henrietta I’m on every two
weeks and I’m looking forward to hearing
your update congratulations and good
luck with growing this business does for
those of you who are looking at getting
financing we typically think banks is
the first option but again banks banks
want to see an established business he’s
been around for a little bit over three
years and they want to see something
addicting klaw-bak and he can’t make
your payments so Richard such a great
candidate because she’s doing for and
she’s been around but it’s not on was
the best fit depending on what your
business is all about I believe it on
earth need show is all about helping
make you a success and part of that is
getting mentors now my first business
with a software company and when I
started out those full of excitement
energy you know I couldn’t wait to get
going the world with mine for the taking
but the excitement wore off pretty
quickly when I realized just how hard it
was to make money I’m not talking about
big money I’m just
talking about any money every day I
hustled I grinded I gave what i thought
was everything I had to my business and
whatever has to show for it three
hundred dollars a month that’s all I
could take out that’s all I could afford
you know I was embarrassed I was humbled
I never felt so badly about myself I
felt like I was a failure I felt like I
was letting everybody down around me you
know who I was supposed to be live in
the entrepreneurs dream and I couldn’t
even afford twenty bucks to go out and
have dinner or drinks with my friends
and I was frustrated because the the
books the TV shows the movies and makes
it look so easy and all I could think of
was why is it so hard you know almost
every day I wondered if I should keep
going if I should do the smart thing and
go get a job and then I hit bottom I
couldn’t send the face I saw in the
mirror anymore I hated how it felt about
myself and I knew I was better than this
you know I felt like I had no worse and
something had to change and I made a
commitment that I is going to find a way
to make this business work or go do
something else because I couldn’t keep
going as is and the light bulb went off
inside my head this was the big sea
change for me I realized I wasn’t the
first guy to try to solve software
before I didn’t have to figure
everything out myself and so instead of
researching large companies like
Microsoft and how they got started and
yeah I didn’t care about how Bill Gates
make some extra million dollars now
right upon interesting but how do you go
from zero to 10 to 1 how did that happen
and Bill Gates it with Microsoft to
partnerships he found companies who were
selling to his target audience and he
made partnerships with them and I
thought okay I’m going to I got nothing
else to lose I’m going to try this on my
business and see what happens and within
a couple weeks of decided to follow this
strategy I closed my first partnership
deal with the company in Europe that was
13 and a half thousand dollars for me up
front now you know that may not seem
like a lot of money to you but to me
that was I feel like crime that was huge
i make it 300
exim on 13 and a half K you kidding me
that’s huge and even more powerful was I
kept using my strategy to go and get
more partnerships and more partnerships
and close more deals and it led to us
being able to take our company from
something I thought I’d have to shut
down and had your worth to get in some
of the largest companies in the world as
customers we had johnson and johnson and
massive customers in a couple years
built up the business at the point where
we got acquired the customers in 30
countries and we got acquired by an
american company and it was all because
I modeled success right I used Bill
Gates even though I didn’t know him I
used him as a mentor to help me build my
business and I realize I’m not the first
guy to try to do this and so if you’re
struggling with your business right now
you’re not sure you know what to do
you’re you feel like you’re the same
thing your momentum may have stalled
model success you could find a mentor
somebody who’s actually gone out and
done it who you can meet face-to-face or
you can also learn from people who’ve
done it before you may be much bigger
than you by reading their stories and
learning from them apply their
strategies make it work for you it will
drastically short cut your path of
success and a highly recommend you check
it out I have a long time listener loyal
listener and call their Maria varela on
the line mrs. inspire how we doing Maria
I’m good Evan how are you welcome back
thank you it’s really exciting to be on
the show today I follow you constantly
and actually talking about mentors your
your one the first person that I go to
when I go on Twitter Google+ everywhere
and I’m finding that when you help me
with my one word it really took off and
when it took off I know set people that
were doing marketing and promoting and
stuff like that started putting a lot of
inspirational stuff in between all of
their marketing or whatever they were
selling and I thought wow something’s
happening i’m seeing a shift i’m seeing
the shift everywhere my google+ kind of
took off with the views and I watching
YouTube’s constantly now I’m kind of
stand still because I’m not sure where
to go from here I’ve connected with a
lot of people that are positive
inspirational they’ve written books
things of that nature but I don’t know
someone had told me about branding and
I’m not really sure like where do I go
from here because I like I’m seeing the
ship I’m actually seeing it all over the
place everywhere and people that never
would write or post are now posting and
I mean which is a great thing so my my
hashtag to aspire to inspire the world
is working so how do I make it work
better for myself so this is great so
the last time you called in your kind of
all over the place there was no
direction we have a lot of energy living
have enough that one word help focus ii
which is great and I’ve seen some of
your stuff and it’s great and and now
you have clarity and people can
understand a little bit more but what
you’re doing and you have you have
momentum and you have people who would
be willing to help you who are
like-minded people so you have this
momentum building which is great now
what you need to do is focus on a
project so where do you want all this
energy to go where do you want all these
people to help you out remember before
you were talking about I don’t know the
block or Corey dance choreography and
whole bunch of different projects wait
okay so fine what’s the project that you
can now push everybody toward and say
hey here’s what I’m doing that that
relates inspire and I need your help to
help me launch this thing what’s that
project I’ve been approached by several
acting coaches to take some acting
classes which is something that I did
way in the past but also public speaking
so I love to write writing is what I’d
love to do and that’s where all these
authors and they’re all positive they’re
all you know very a lot of energy and
that’s where that’s my inner circle and
someone had told me the time you spend
with the what is it that the five people
that you spend the most time with is
what your circle becomes and so what
I’ve done is I’ve eliminated a lot
people that didn’t have the same like
goals or things of that nature but not
too much because they could also be
looking for that inspiration so not I
don’t really know where to go from here
I don’t know if I should just start
doing YouTube’s and then to or that
takes it and then continue on with the
book okay so if you’re not I don’t know
where do i write energy then the best
thing you can do is explore I know that
that the right project is going to come
up and I’ll come from you trying
different things until you find
something that you love if you try to
force something right now I know it’s
hard like you’re struggling a guy I got
a thing happen here I’ve all this
potential nothing’s happening yet I
don’t know where to focus everything but
if you try to rush it too early then
you’re going to pick the wrong thing and
so you have to keep experimenting and
keep trying a whole bunch a different
thing until you find something that you
fall in love with example for my story
is a salsa dancing when I first went
into salsa dancing I want to try it out
not for a business idea just to explore
and try it out and see if my husband
because everything on paper looks look
bad you know like I didn’t know the
dance I didn’t grow up with that I think
speak Spanish I was too tall as a huge
steps I didn’t have the rhythm so on
paper it looks like a terrible idea but
I went and I fell in love and it became
something that I had to keep learning
and it became a business opportunity and
I invested in a company and I helped
teach in a DJ and it’s become a huge
part of my life and so you want to keep
texting out small tasks little
experiments and know that something will
come and when you find that project
you’ll know in your heart that it’s the
right thing to do and that’s where you
dive in and then cool all of these
people and all those old men here this
is what I want to explode let’s go do
this okay so try the guy that morning
try the youtube thing right you may do
one acting lesson and think wow this is
this is what I want to do this and now
you know or you may go and say wow this
is amazing i want to keep going right
right thank you
Faramir trying and don’t be afraid to
keep trying things until you find the
one that you fall in love with you want
to run with okay can’t I good lucky boy
comic pocket tell me how it’s going I
sure well thank you so much thanks Maria
and if all of you listening if you
haven’t found that passion yet I know
what struck it is it’s frustrating
you’re struggling you want something now
entrepreneurs you want something now
right we wanted to happen right now but
the best thing you can do is explore
small start small failures see what hits
and as with all matters of the heart
you’ll know when you find it hello and
welcome back to get in carmichael show–
i believe in entrepreneurs and one thing
that i want you guys to really take home
and remember is that you will have a lot
of failure on the path of success it’s
going to happen for every famous
entrepreneur which had lots of success
if you look at their story it wasn’t
just I had an idea and boom overnight
became this big success they had lots of
failure along the way and so I thought
I’d launch a new segment on the show
today called famous failures and I’m
hoping to continue it as you go along
with the series basically looking at a
different person and see how they failed
early on and how you can learn from the
exact day I want to talk about Marilyn
Monroe Marilyn Monroe obviously one of
the most you know celebrated actresses
ever in the in the world and when she
had her first contract when she was
super young age of nineteen nineteen
forty seven she had her first acting
contractors with 20th Century Fox they
gave her one year contract and the
production chief Daryl zanuck at the
time refused to continue on with a deal
and actually let her go because he said
that she was unattractive Marilyn Monroe
one of the sexiest women on the planet
ever was told that she was unattractive
and was fired from her contract think
about that one of my one of my things is
you know these guys I call them the
little men okay so Darryl zanuck this
production chief he’s a little man
you’re going to have to little man in
your life the people who don’t believe
in you
people who tell you you’re unattractive
when you’re not you tell your idea is
stupid when it’s not who just can’t see
the vision that you see and you’re going
to you’re going to come across these
people a lot in your life and sometimes
they’re your friends sometimes your
family and you know what i find it often
it’s easier to get criticism from your
friends and family because you can you
can always say you know what they don’t
know what they’re talking about they
don’t know what they’re talking about
you know they have no experience but
sometimes a little med knows what he’s
talking about right he’s an expert she’s
had years of experience their organic
production chief a twentieth Century Fox
has had years of experience and this is
the guy telling Marilyn Monroe that
she’s unattractive and letting her goal
from her contract so sometimes the
experts they don’t know what they’re
saying right there they’re basing their
views on the world that exists in their
head that may not be your reality and so
what do you do this decision time when
the people around you tell you that
you’re not going to make it the experts
in the field say you know the stupid
idea you’re unattractive forget about it
but we give up what do you do that’s
when it really tests you that’s when it
really tests you as to is this the right
thing for you or not because it’s not
going to be an easy path you’re going to
have to fight for it do you really love
it enough to keep going what if Marilyn
Monroe had listened to this guy and
thought there was something know what
I’m not I’m not attractive I can’t make
it as an actress what would happen to
her life would have been totally
different than what she got and the same
thing can happen to you if you listen to
that criticism if you stopped because
somebody tells you that it’s not a good
idea but deep down in your heart you
feel like you don’t know what else to do
this is what you love then you have to
find a way to keep going and stop
listening to the little
I’ve got time for one last question I’m
going to take one from Twitter we’ve got
a lot of questions coming in on the
Twitter channel this one is from steam
press media who is asking me who is my
mentor who do I look up to my favorite
entrepreneur of all time is AP Giannini
and he’s the founder of Bank of America
you ever seen AP Giannini who is this
guy and a banker what the heck man a
banker is your favorite entrepreneur
this guy is not your typical banker okay
he started off not in the banking
industry and he was asked to join the
board of directors for bank called
Columbus loans and savings and he joined
the board member and he saw that the
bank was only giving out loans to
wealthy people and he said you know what
is all these immigrant workers here
there’s only small business owners who
they work really hard and I think if we
give them some money they’ll pay her
back and you’ll be honest people and he
said not that’s crazy we can’t see that
that’s way too risky since I’m so upset
with them that he left the board and he
opened up his own Bank right across the
street from Columbus Savings and Loan
talk about ballsy and he started giving
out loans to hard-working people the
little man the little guys right like
this is the hard-working immigrants and
small business owners who nobody wanted
to give a shock to she was a guy and his
business started to grow in the between
Bank of America one of the largest banks
in the world and one of my favorite
stories is when there was a fire in san
francisco that totaled the whole city
all the buildings were on fire burnt
down businesses needed money to get
their lives back in order they need to
pay for things and all the banks they
shut down because of their buildings
have been shut down and what AP Giannini
did what he wanted his bank which had
been burned to the ground he took out
two barrels and he took a plank of wood
and he brought a chair out and he opened
up shop because he knew that these
people needed money to rebuild their
lives and he didn’t have any records he
has nothing people came to him they
formed a line and he made a loan to
people based on what he said
look in their eye and a handshake deal
are you kidding me what kind of banker
imagine going to your bank looking them
in the eye and shaking their hand and
then giving you a deal right it doesn’t
happen but that was what he believed in
he wanted to support the hard-working
entrepreneurs and give them a hand up
because sometimes we all need a little
bit of help and so that’s why he’s my
favorite entrepreneur he’s somebody’s
I’ve tried to model he’s been my mentor
even though he died waiting for I was
even born but encourage you to look at
those stories I find somebody who you
look up to learn from them take lessons
from their success and apply it to your
business it’s been another great show
thank you guys so much for calling in
Thank You Lauren and Josh for all the
great work producing the show again join
me on twitter i’m at Evan Carmichael and
I will see you in two weeks for the next
show thank you
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