[Music]
we success with almost anything you
can’t if you have to do the tough stuff
and as well as been drivable stuff you
have to do the boring stuff as well as
the non boring stuff and if you don’t do
your chores then bad things will happen
but if they don’t do the things that
they don’t like to do then the company
will be in trouble like you have to take
your basic degree like it’s more fun to
cook the meals into to clean the dishes
okay but you need to clean dishes
I will fertilize say I actually think I
see it feel fear quite strongly as long
as though I just have the absence of
good I feel quite strongly but there are
times when something is important enough
you believe in it enough that you do it
in spite of fear
it was something quote I feel fear about
this and therefore I shouldn’t do it
it’s normal to be feel fair for starting
SpaceX I thought the odds of success
were less than 10% and I just accepted
that actually probably I would just lose
lose everything but that maybe would
make some progress if we could just move
the ball forward even if we died maybe
some other company could pick up the
baton and move ether going forward but
was totally some good yeah it was
helpful I booked gilad to the car
company succeeding with extremely loved
[Music]
[Music]
how quick are you to fix the mistakes
not where you make mistakes and if you
see the difference between a start-up
spread a successful one that is not
and because the successful one it was
made mistake but the successful one
recognizing the stage fix them very
quickly and the unsuccessful one tries
to deny that the mistake
I learnt it when I was doing when I
studying physics the the you know in
physics you’ve taught to always question
yourself your torts always assume that
you’re wrong not assume that you’re
right and you have to prove yourself not
not wrong and I think that that does
explain work is really where where I
learnt it and it’s very effective for
wonderful learning counterintuitive
things that aren’t obvious if you only
do things that are certain to succeed
then you’re only going to be doing very
obvious things definitely advisable for
signing company to expect a long period
of quite high difficulty yeah but let me
song is people stakes super focused on
creating an absolute best products and
service that really delights their end
customer if they stay focused on that
then if you should if you get assists
that your customers want you to succeed
and then you probably will
I think I think certainly being focused
on something that your confidence will
have high value to someone else and just
being really rigorous in making that
assessment because people are into
natural human tendencies wishful
thinking so a challenge for
entrepreneurs is say well what’s the
difference between really believing new
ideals and sticking sticking to them
versus pursuing some unrealistic dream
that doesn’t actually have merit and it
that is that is a really difficult thing
to to tell you can you tell the
difference between those who say oh you
need to be so very rigorous in your self
self analysis I think certainly
extremely tenacious and and then just
work like hell I mean just tough to put
in you know 80 hour 81 hurt hour weeks
every week
really liking what you do whatever area
that you get into given that you know
even if you if you’re the best the best
there’s always a chance of failure so I
think it’s important that you really
like whatever you’re doing if you don’t
like it life is too short if you like
what you’re doing you think about it
even when you’re not working I mean
it’ll just if it’s something that your
mind is drawn to and and if you don’t
like it you just really can make the
work I think if you’re creating company
or if you’re joining a company the most
important thing is to make sure it is to
attract great people so either view will
join a group that’s amazing that you
really respect or if you’re building a
company you’ve got to gather great
people I mean all the company is is a
group of people that are gathered
together to create a product or service
and so depending upon how talented and
hardworking that group is and degree to
which they are focused peaceably in a
good direction that will extend the
success of the company
so do everything you can to to gather
great people if you’re creating a
company
the whole purpose behind Tesla the
reason I put so much of my time and
money is helping create the business is
is we want to serve as a catalyst for
accelerating the electric car revolution
the the price of gas at the pump does
not reflect the true cost of gasoline
because if you have a consumption of a
public good and it’s one of the most
it’s what was really a common problem
here the same thing in fishing we’re
figure there’s no cost to the fishing
stocks people just over fish and you
have disaster that’s that that infuse
and and here we’re not paying to the
cost of of the co2 concentration in the
oceans and atmospheres we’re not paying
for all these the ancillary effect of
the wars and all the other things as
epic as the gas bombs do you effectively
have a subsidy taking place that I guess
was because of that so the only way to
bridge that is with innovation is to try
to try to make electric cars better
sooner than they would otherwise be
you got to make sure that whatever
you’re doing is a great product or
service it has to be really great and I
go back to what I think earlier where if
you a new company I mean this it’s like
some new industry or new market that if
it’s an untapped market or then then you
have more ability to your list if the
standard is lower for your product
service but if you’re entering anything
where there’s an existing marketplace
against large entrenched competitors
then your product or service needs to be
much better than that it can’t be a
little bit better because then you put
yourself in the shoes of the consumer
and they say why would you buy it as a
consumer you always going to buy the
trusted brand unless there’s a big
difference so a lot of times you know
entrepreneur will come up with something
which is only slightly better and it’s
it’s not you can’t just be slightly
better so to be a lot better now it’s
the time to take risk you don’t have
kids as you get older your obligations
increase so you and once you have a
family you start taking risks not just
for yourself but for your family as well
it gets much harder to do things that
might not work out so now is the time to
do that before you before you have those
obligations so I would encourage you to
take risks now it’s do something Falls
you won’t regret it
depending on how well you want to do a
particulate you’re starting a company
you need to work super hard so what is
super hard means both when my brother
and I were studying out first company
instead of getting an apartment we just
granted as a small office and we slept
on the couch and reach we showers of the
YMCA and we’re so hot up we had one
computer so this is the the website was
up during the day and I was coding at
night seven days a week all the time and
I Sabri we had a gopher in that period
and in order to be with me chef to sleep
in the office so I work hard like it
means every waking hour that’s that’s
the thing I would I would say if you
particular if you’re starting a company
and I mean you can do simple math say
like okay if somebody else is working 50
hours and you’re working 100 you’ll get
twice as done as much done in the course
of a year as the other company I want to
try to make every element of the car as
as flawless as possible and they’ll
always be you know some degree of
imperfection but try to minimize that
and create a call that is just a line
fill in every way and I think if you do
that then the rest kind of takes care of
itself
[Music]
we success with almost anything you
can’t if you have to do the tough stuff
and as well as been drivable stuff you
have to do the boring stuff as well as
the non boring stuff and if you don’t do
your chores then bad things will happen
but if they don’t do the things that
they don’t like to do then the company
will be in trouble like you have to take
your basic degree like it’s more fun to
cook the meals into to clean the dishes
okay but you need to clean dishes
I will fertilize say I actually think I
see it feel fear quite strongly as long
as though I just have the absence of
good I feel quite strongly but there are
times when something is important enough
you believe in it enough that you do it
in spite of fear
it was something quote I feel fear about
this and therefore I shouldn’t do it
it’s normal to be feel fair for starting
SpaceX I thought the odds of success
were less than 10% and I just accepted
that actually probably I would just lose
lose everything but that maybe would
make some progress if we could just move
the ball forward even if we died maybe
some other company could pick up the
baton and move ether going forward but
was totally some good yeah it was
helpful I booked gilad to the car
company succeeding with extremely loved
[Music]
[Music]
how quick are you to fix the mistakes
not where you make mistakes and if you
see the difference between a start-up
spread a successful one that is not
and because the successful one it was
made mistake but the successful one
recognizing the stage fix them very
quickly and the unsuccessful one tries
to deny that the mistake
I learnt it when I was doing when I
studying physics the the you know in
physics you’ve taught to always question
yourself your torts always assume that
you’re wrong not assume that you’re
right and you have to prove yourself not
not wrong and I think that that does
explain work is really where where I
learnt it and it’s very effective for
wonderful learning counterintuitive
things that aren’t obvious if you only
do things that are certain to succeed
then you’re only going to be doing very
obvious things definitely advisable for
signing company to expect a long period
of quite high difficulty yeah but let me
song is people stakes super focused on
creating an absolute best products and
service that really delights their end
customer if they stay focused on that
then if you should if you get assists
that your customers want you to succeed
and then you probably will
I think I think certainly being focused
on something that your confidence will
have high value to someone else and just
being really rigorous in making that
assessment because people are into
natural human tendencies wishful
thinking so a challenge for
entrepreneurs is say well what’s the
difference between really believing new
ideals and sticking sticking to them
versus pursuing some unrealistic dream
that doesn’t actually have merit and it
that is that is a really difficult thing
to to tell you can you tell the
difference between those who say oh you
need to be so very rigorous in your self
self analysis I think certainly
extremely tenacious and and then just
work like hell I mean just tough to put
in you know 80 hour 81 hurt hour weeks
every week
really liking what you do whatever area
that you get into given that you know
even if you if you’re the best the best
there’s always a chance of failure so I
think it’s important that you really
like whatever you’re doing if you don’t
like it life is too short if you like
what you’re doing you think about it
even when you’re not working I mean
it’ll just if it’s something that your
mind is drawn to and and if you don’t
like it you just really can make the
work I think if you’re creating company
or if you’re joining a company the most
important thing is to make sure it is to
attract great people so either view will
join a group that’s amazing that you
really respect or if you’re building a
company you’ve got to gather great
people I mean all the company is is a
group of people that are gathered
together to create a product or service
and so depending upon how talented and
hardworking that group is and degree to
which they are focused peaceably in a
good direction that will extend the
success of the company
so do everything you can to to gather
great people if you’re creating a
company
the whole purpose behind Tesla the
reason I put so much of my time and
money is helping create the business is
is we want to serve as a catalyst for
accelerating the electric car revolution
the the price of gas at the pump does
not reflect the true cost of gasoline
because if you have a consumption of a
public good and it’s one of the most
it’s what was really a common problem
here the same thing in fishing we’re
figure there’s no cost to the fishing
stocks people just over fish and you
have disaster that’s that that infuse
and and here we’re not paying to the
cost of of the co2 concentration in the
oceans and atmospheres we’re not paying
for all these the ancillary effect of
the wars and all the other things as
epic as the gas bombs do you effectively
have a subsidy taking place that I guess
was because of that so the only way to
bridge that is with innovation is to try
to try to make electric cars better
sooner than they would otherwise be
you got to make sure that whatever
you’re doing is a great product or
service it has to be really great and I
go back to what I think earlier where if
you a new company I mean this it’s like
some new industry or new market that if
it’s an untapped market or then then you
have more ability to your list if the
standard is lower for your product
service but if you’re entering anything
where there’s an existing marketplace
against large entrenched competitors
then your product or service needs to be
much better than that it can’t be a
little bit better because then you put
yourself in the shoes of the consumer
and they say why would you buy it as a
consumer you always going to buy the
trusted brand unless there’s a big
difference so a lot of times you know
entrepreneur will come up with something
which is only slightly better and it’s
it’s not you can’t just be slightly
better so to be a lot better now it’s
the time to take risk you don’t have
kids as you get older your obligations
increase so you and once you have a
family you start taking risks not just
for yourself but for your family as well
it gets much harder to do things that
might not work out so now is the time to
do that before you before you have those
obligations so I would encourage you to
take risks now it’s do something Falls
you won’t regret it
depending on how well you want to do a
particulate you’re starting a company
you need to work super hard so what is
super hard means both when my brother
and I were studying out first company
instead of getting an apartment we just
granted as a small office and we slept
on the couch and reach we showers of the
YMCA and we’re so hot up we had one
computer so this is the the website was
up during the day and I was coding at
night seven days a week all the time and
I Sabri we had a gopher in that period
and in order to be with me chef to sleep
in the office so I work hard like it
means every waking hour that’s that’s
the thing I would I would say if you
particular if you’re starting a company
and I mean you can do simple math say
like okay if somebody else is working 50
hours and you’re working 100 you’ll get
twice as done as much done in the course
of a year as the other company I want to
try to make every element of the car as
as flawless as possible and they’ll
always be you know some degree of
imperfection but try to minimize that
and create a call that is just a line
fill in every way and I think if you do
that then the rest kind of takes care of
itself
[Music]
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