Don’t sell CRAP – Steve Jobs Rule #4 of 10

I mentioned last night when we were
having dinner that when you first got
the job as CEO you got a call from Steve
Jobs and he offered you some advice well
he didn’t call to offer me advice but we
had worked together on a Nike Apple
collaboration called nike+ so we took
what Apple knows what Nike knows you
know brought a new technology to the
market anyway long story short he said
hey congratulations it’s great you’re
going to do a great job I said well do
you have any advice and he said no no
you’re great and then there’s a pause
and it goes well I do have some advice
because Nike makes some of the best
product in the world I mean product that
you lust after absolutely beautiful
stunning product but you also make a lot
of crap we said just get rid of the
crappy stuff and focus on the good stuff
and then I expected a little pause and a
laugh but there was there was a pause
but no laughs at the end and he was
absolutely right