competition is good keeps you awake at
night it makes you think you know I’m
quite experimental and I’m not really
wedded to cash it doesn’t really it’s
not a motivator for me honestly I always
say I wanted to do it and I could do it
so I did do it and no one was gonna stop
me lead motivation watch a top ten of
the leaf nation what’s up at seven my
one word is believe and I believe in you
I believe you have an amazing gift
inside you that I want to see explode
out onto the world so let’s get your
motivation to attend and get you
believing in you grab a snack and chew
in today’s lessons from a man who went
from working in his parents pub to
becoming one of the best-known celebrity
chefs and restaurant tours he’s Jamie
Oliver and here’s my take on his top ten
rules of success enjoy
alright let’s kick things off with rule
number one do things your way you were
at the the sort of the first step of a
really big trend of cooking shows Manabe
of course there’s a million different
types of cooking shows why did it work
what is it about that format that you
helped revolutionize that works well I
think I was I was very naive and I was
very accommodating but I was also
incredibly single-minded so I’m not
doing it in a studio no no no I’m not
wearing that I’m wearing my own clothes
no no if you’re going to cut it to music
it’s got to be music from my record
collection I’m sorry you’re not going to
cut it that terrible library music from
the BBC no no no no way no no I’m not
cooking that I don’t cook that home I
cook this at home no no I don’t play up
I just put it in the middle of it you
know so there’s all these things I like
I was very particular about and I think
if you add them all up and even to the
point where cuz I genuinely was sort of
nervous to look down the camera like I
could never look down the camera so I
looked off the camera so my producer Pat
I was it was a conversation and
certainly in Britain at the time no one
had ever made a cooking show like that
it was more observational documentary
and the camera was kind of trying to
keep up with me so it was quite
free-flowing so you had it all up and
that was the Naked Chef and of course
now it’s not you know unconventional but
back then it was like super fresh rule
number two is be passionate you know
when you look at what’s being done on
YouTube and everything else it’s about
the love and the passion the our way
we’re murder if you’ve got a like a
quirk or if you’re kind of single-minded
in it you know there’s loads of crap
stuff that single-minded and it does
well because it’s single-minded but I
think you know regardless of all the
clever or weird bits and pieces about
things at work I think good
old-fashioned quality values and
authenticity and passion you know just
drip with passion I think you can’t you
can’t mess with that that’s like that’s
the treacle that’s the real deal and I
think I think looking back you know to
be so young and so excited about food
was quite rare or seemingly it hadn’t
really been expressed on British TV
before rule number three is love healthy
competition
you’re going to be made this reporter
and Ramsey how do you feel about that no
he is great brilliant I’m another you
know I’ve always got on with him I’ve
seen very often he’s in the states a lot
and you know but when I do see him we
have a good laugh and you know we cook
in very different ways we have very
different customers
very different audiences though I think
it’s brilliant if anything is gonna
bring more people here which is good for
me really but we’ve got quite a lot of
good operators within a square 400
meters here and
yeah now I’ve been doing the grew up in
the business is competition is good
keeps you awake at night it makes you
think that’s a good thing and also
there’s plenty of room for everyone
whether it’s great burgers down there or
you know Italians or pizzas or there’s
this there’s there’s quite a lot going
on it’s been a big thing for me I grew
up in a family business so you know when
your brother down the road had equipment
went pear-shaped
you lend him yours you know I’ve never
really understood the very London
attitude towards chefs and the
bitterness and hatred
and for Adam he don’t even know he don’t
even recognize it because it’s not like
that other days it’s an attorney so you
know that’s why if Gordon comes next to
all Happy Days god bless him you know
and if these guys need anything I’m here
and hopefully vice versa get some cubes
rule number four is have an
entrepreneurial mindset you have
enormous wealth you have an enormous
Empire and reach you keep expanding your
opening restaurants Canada a new show
that you’re airing here what what what
motivates you to when is enough enough
because I’m quite sort of a
entrepreneurial or don’t mind having a
go you know I’m quite experimental and
I’m not really wedded to cash it doesn’t
really it’s not a motivator for me
honestly I don’t I mean absolutely
factually I have less money in my bank
account today than I would have had ten
years ago you know I mean everything
that I’ve got is out in restaurants and
people and I generally you know come up
with some good stuff but we you know we
have stuff that doesn’t work as well
when if you’re gonna pioneer or test
things often you’re kind of making all
the mistakes for for others right so you
know I think yet often people tell me
how massive my empire is and I kind of
think well if you look at my bank
account it ain’t that flush but you know
I do like the world of food I think is
really exciting and I do like to have a
go and I do think that whatever I do
trying to raise the bar is absolutely my
job but you know it still makes me get
out of bed in the morning and I’m
excited so while that sort of still
happens I mean I’d like to think that I
kind of narrow but widened what I do if
that makes any sense at all I’m going to
do less things but I want to do better
and bigger and badder rule number five
prove people wrong what I decided to do
was create a restaurant called 15 that
took unemployed kids kids homeless kids
kids from prison and create a restaurant
there was a legit top-end restaurant
that all the profits would train those
kids and we made a documentary about it
and the documentary
changed everything in British sort of
the stuff you know about kids and and
that sort of that genre of sort of
observational documentary they loved it
it was like rated like through the roof
let’s be really honest I didn’t do it
because I was a really nice kind person
you know I did it because I was a young
romantic cocky kid with the idea you
know I always say I wanted to do it and
I could do it so I did do it mhm and no
one was gonna stop me my dad told me not
to do it he really didn’t believe it he
hated the idea he said you can’t you
can’t make a silk purse out of a sow’s
ear you know basically say I mean rate
once what you know if you that’s it you
know don’t mess with it is done and I
deeply disagreed and and so there’s a
little bit of rebellion there like some
of the people telling you it was do it
or it was uncomfortable because the
thing the thing is because I because I
was wild in the sense of just doing it
like single-mindedly there was about
three weeks when officially I was
bankrupt but we hadn’t quite wrap
luckily I got another royalty check from
up from a book which just saved my ass
at the last minute so I mean it was
exciting it was wild it was romantic
it was risky it was stupid
and it was the best thing I ever did
yeah rule number six is invest in people
how do you run a successful business
empire when you’re expecting
I don’t really look up to anyone for
inspiration or guidance on my job I
don’t believe there’s anyone in the
country that has to do this I have to do
and the scope of things I have to do my
lifestyle is like wrestling an octopus
you know and the only way I can be good
profession and profitable at doing this
that I do is by
being true to my word knowing what I’m
talking about and most importantly
working with people and gathering people
agree in the same stuff that I do the
only reason I can do what I do is
because of 12 years of gathering staff
I don’t lose many staff we we don’t have
many people leave my organization I’m no
superstar I’m human and I was only so
many hours in a day but my only advice
is investing people treat them right I
am right incentivizing right give them
clear goals and and then you might have
a go
doing what you want reports what try to
do
but it is complicated it’s all about
people rule number seven find your
obsession personally I think my
strengths is just a complete obsession
to any expression of empowering people
and teaching people to cook this is that
simple whether it’s a book the paper
it’s on the photographer who’s sitting
next to you know fifteen years later the
effort on design how we lay out a page
to try and empower belief and Bugner to
the air to achieve something you know
it’s really affordable that a king would
be happy to eat you know I mean
ultimately that is what it comes down to
for me rule number eight my personal
favorite don’t chase money I think the
plan between me and my dad was he had a
bit of money saved I would go in like to
London learn skills give it for five
years then I will come up I put my
savings and his savings together we’d
get a bank loan and we’d get a little
pub in the country maybe sixty five
covers and kind of do my version of what
dad did and that was that was honestly
that was the total plan signed sealed
delivered mm-hmm that was that was it
and I was really excited for it and you
know and I and and the concept of money
I mean when you become a chef you do not
become a chef to be rich you don’t know
I know there’s no money until you’re a
head chef ray and even then how even
have failed I mean honestly it is
there’s no one in technology that makes
less my mean got me even head chefs
compared to technology is nothing so
it’s you don’t do it for money so you do
it because you love it or because you’re
lost so I was just very very happy with
the dream of a pub in the country
probably back home and your dad but not
too close so I take his estimates you
know yeah he was pretty clear about that
rule number nine get enough sleep the
thing I treat like a job now is not my
job I love my job is have joy and a
hobby so what I treat as a job is sleep
and breakfast is my thing right yeah and
what why is that important okay so I
wasn’t sleeping right and that as an
adult with modern technology and being
responsible right I was never I always
wanted to be personally involved in my
stuff
I was not stopping and there was always
an excuse to not go of it and even
though you were going man just get to
bleed in bed for kids but then I went
and met asleep scientists and started
getting into it you start realizing that
sleep has the most powerful effect on
all of your body the way you metabolize
food your energy the way you fight
disease your your skin your energy and
the rhythms of those so it’s quality not
quantity not no less than six no more
than nine any rule number ten the last
one before the bonus clip is big it off
[Music]
[Applause]
[Music]
[Applause]
[Music]
[Applause]
Lubin
it is much more one
[Music]
[Applause]
how did you do that I baked it off Jim
it’s very nice though lovely pipe
working decorations thank you nice to
meet you Jeremy
now I’ve got a special jamieoliver bonus
clip for you but before that the
question of the day is around rule
number nine get enough sleep I want to
know how much sleep do you get on an
average night during the week leave it
down counts below really curious to find
out thank you guys so much for watching
I believe in you I hope you continue to
believe in yourself and whatever you’re
one where it is
much love I’ll see you soon and enjoy
the bonus clip
not teaching our kids there’s no
statutory right to teach kids about food
elementary or secondary school okay we
don’t teach kids about food right and
this is this is a little clip from an
elementary school which is very common
Ryan who knows what this is potato
so you think lead to potatoes do you
know what that is do you know what that
is
about this good old friend do you know
what this is honey no what do you think
in fact onion now immediately you get a
really clear sense of do the kids know
anything about where food comes from who
knows what that is what do you think
this is if the kids don’t know what
stuff is then they will never eat you
normal England and America England and
America
guess what fixed that guess what fix
that two one-hour sessions we’ve got to
start teaching our kids about food in
schools period
[Applause]
I want to go I want to tell you about
something I want to tell you about
something that kind of it kind of
epitomizes the trouble that we’re in
guys okay I want to talk to about
something so basic as milk every kid has
the right to milk at school your kids
will be having milk at school breakfast
and lunch right there’ll be having two
bottles okay and most kids do but milk
ain’t good enough anymore because
someone at the milk board right and
don’t get me wrong I support milk but
some around the milk board probably paid
a lot of money for some geezer to work
out that if you put loads of flavorings
and colorings and sugar in milk right
more kids will drink it yeah and
obviously you know now that’s going to
catch on the Apple board is going to
work out if they make toffee apples
they’ll eat more apples as well do you
know I mean for me there ain’t no need
to flavor the milk okay there sugar in
everything I know the ins and outs of
those ingredients it’s in everything
even the milk hasn’t escaped the kind of
modern-day problems there’s our milk
there’s our carton in that is nearly as
much sugar as one of your favorite cans
of fizzy pop when they’re having two a
day so let me just show you we’ve got
one kid here having you know eight
tablespoons of sugar a day you know
there’s your week there’s your month and
I’ve took the liberty of putting in just
the five years of elementary school
sugar just from milk now I don’t know
about you guys but judging the
circumstances right any judge in the
whole world would look at the statistics
and the evidence and they would find any
government of old guilty of child abuse
that’s my belief my wish is for you to
help a strong sustainable movement to
educate every child about food to
inspire families to cook again and to
empower people everywhere to fight
obesity
[Applause]
raise your standard Apple at the core
its core value is that we believe that
people with passion can change the way
people not one drop of myself work
depends on Europe it’s suppose to mean
I don’t ever give up I’d have to be dead
or absolutely in faster hey believe
nation if you want to see my all-time
favorite top ten roses success I have a
very special secret video for you these
are the individual clips that I have
personally learned the most from and
applied to my life and my business check
the link in description for details
night it makes you think you know I’m
quite experimental and I’m not really
wedded to cash it doesn’t really it’s
not a motivator for me honestly I always
say I wanted to do it and I could do it
so I did do it and no one was gonna stop
me lead motivation watch a top ten of
the leaf nation what’s up at seven my
one word is believe and I believe in you
I believe you have an amazing gift
inside you that I want to see explode
out onto the world so let’s get your
motivation to attend and get you
believing in you grab a snack and chew
in today’s lessons from a man who went
from working in his parents pub to
becoming one of the best-known celebrity
chefs and restaurant tours he’s Jamie
Oliver and here’s my take on his top ten
rules of success enjoy
alright let’s kick things off with rule
number one do things your way you were
at the the sort of the first step of a
really big trend of cooking shows Manabe
of course there’s a million different
types of cooking shows why did it work
what is it about that format that you
helped revolutionize that works well I
think I was I was very naive and I was
very accommodating but I was also
incredibly single-minded so I’m not
doing it in a studio no no no I’m not
wearing that I’m wearing my own clothes
no no if you’re going to cut it to music
it’s got to be music from my record
collection I’m sorry you’re not going to
cut it that terrible library music from
the BBC no no no no way no no I’m not
cooking that I don’t cook that home I
cook this at home no no I don’t play up
I just put it in the middle of it you
know so there’s all these things I like
I was very particular about and I think
if you add them all up and even to the
point where cuz I genuinely was sort of
nervous to look down the camera like I
could never look down the camera so I
looked off the camera so my producer Pat
I was it was a conversation and
certainly in Britain at the time no one
had ever made a cooking show like that
it was more observational documentary
and the camera was kind of trying to
keep up with me so it was quite
free-flowing so you had it all up and
that was the Naked Chef and of course
now it’s not you know unconventional but
back then it was like super fresh rule
number two is be passionate you know
when you look at what’s being done on
YouTube and everything else it’s about
the love and the passion the our way
we’re murder if you’ve got a like a
quirk or if you’re kind of single-minded
in it you know there’s loads of crap
stuff that single-minded and it does
well because it’s single-minded but I
think you know regardless of all the
clever or weird bits and pieces about
things at work I think good
old-fashioned quality values and
authenticity and passion you know just
drip with passion I think you can’t you
can’t mess with that that’s like that’s
the treacle that’s the real deal and I
think I think looking back you know to
be so young and so excited about food
was quite rare or seemingly it hadn’t
really been expressed on British TV
before rule number three is love healthy
competition
you’re going to be made this reporter
and Ramsey how do you feel about that no
he is great brilliant I’m another you
know I’ve always got on with him I’ve
seen very often he’s in the states a lot
and you know but when I do see him we
have a good laugh and you know we cook
in very different ways we have very
different customers
very different audiences though I think
it’s brilliant if anything is gonna
bring more people here which is good for
me really but we’ve got quite a lot of
good operators within a square 400
meters here and
yeah now I’ve been doing the grew up in
the business is competition is good
keeps you awake at night it makes you
think that’s a good thing and also
there’s plenty of room for everyone
whether it’s great burgers down there or
you know Italians or pizzas or there’s
this there’s there’s quite a lot going
on it’s been a big thing for me I grew
up in a family business so you know when
your brother down the road had equipment
went pear-shaped
you lend him yours you know I’ve never
really understood the very London
attitude towards chefs and the
bitterness and hatred
and for Adam he don’t even know he don’t
even recognize it because it’s not like
that other days it’s an attorney so you
know that’s why if Gordon comes next to
all Happy Days god bless him you know
and if these guys need anything I’m here
and hopefully vice versa get some cubes
rule number four is have an
entrepreneurial mindset you have
enormous wealth you have an enormous
Empire and reach you keep expanding your
opening restaurants Canada a new show
that you’re airing here what what what
motivates you to when is enough enough
because I’m quite sort of a
entrepreneurial or don’t mind having a
go you know I’m quite experimental and
I’m not really wedded to cash it doesn’t
really it’s not a motivator for me
honestly I don’t I mean absolutely
factually I have less money in my bank
account today than I would have had ten
years ago you know I mean everything
that I’ve got is out in restaurants and
people and I generally you know come up
with some good stuff but we you know we
have stuff that doesn’t work as well
when if you’re gonna pioneer or test
things often you’re kind of making all
the mistakes for for others right so you
know I think yet often people tell me
how massive my empire is and I kind of
think well if you look at my bank
account it ain’t that flush but you know
I do like the world of food I think is
really exciting and I do like to have a
go and I do think that whatever I do
trying to raise the bar is absolutely my
job but you know it still makes me get
out of bed in the morning and I’m
excited so while that sort of still
happens I mean I’d like to think that I
kind of narrow but widened what I do if
that makes any sense at all I’m going to
do less things but I want to do better
and bigger and badder rule number five
prove people wrong what I decided to do
was create a restaurant called 15 that
took unemployed kids kids homeless kids
kids from prison and create a restaurant
there was a legit top-end restaurant
that all the profits would train those
kids and we made a documentary about it
and the documentary
changed everything in British sort of
the stuff you know about kids and and
that sort of that genre of sort of
observational documentary they loved it
it was like rated like through the roof
let’s be really honest I didn’t do it
because I was a really nice kind person
you know I did it because I was a young
romantic cocky kid with the idea you
know I always say I wanted to do it and
I could do it so I did do it mhm and no
one was gonna stop me my dad told me not
to do it he really didn’t believe it he
hated the idea he said you can’t you
can’t make a silk purse out of a sow’s
ear you know basically say I mean rate
once what you know if you that’s it you
know don’t mess with it is done and I
deeply disagreed and and so there’s a
little bit of rebellion there like some
of the people telling you it was do it
or it was uncomfortable because the
thing the thing is because I because I
was wild in the sense of just doing it
like single-mindedly there was about
three weeks when officially I was
bankrupt but we hadn’t quite wrap
luckily I got another royalty check from
up from a book which just saved my ass
at the last minute so I mean it was
exciting it was wild it was romantic
it was risky it was stupid
and it was the best thing I ever did
yeah rule number six is invest in people
how do you run a successful business
empire when you’re expecting
I don’t really look up to anyone for
inspiration or guidance on my job I
don’t believe there’s anyone in the
country that has to do this I have to do
and the scope of things I have to do my
lifestyle is like wrestling an octopus
you know and the only way I can be good
profession and profitable at doing this
that I do is by
being true to my word knowing what I’m
talking about and most importantly
working with people and gathering people
agree in the same stuff that I do the
only reason I can do what I do is
because of 12 years of gathering staff
I don’t lose many staff we we don’t have
many people leave my organization I’m no
superstar I’m human and I was only so
many hours in a day but my only advice
is investing people treat them right I
am right incentivizing right give them
clear goals and and then you might have
a go
doing what you want reports what try to
do
but it is complicated it’s all about
people rule number seven find your
obsession personally I think my
strengths is just a complete obsession
to any expression of empowering people
and teaching people to cook this is that
simple whether it’s a book the paper
it’s on the photographer who’s sitting
next to you know fifteen years later the
effort on design how we lay out a page
to try and empower belief and Bugner to
the air to achieve something you know
it’s really affordable that a king would
be happy to eat you know I mean
ultimately that is what it comes down to
for me rule number eight my personal
favorite don’t chase money I think the
plan between me and my dad was he had a
bit of money saved I would go in like to
London learn skills give it for five
years then I will come up I put my
savings and his savings together we’d
get a bank loan and we’d get a little
pub in the country maybe sixty five
covers and kind of do my version of what
dad did and that was that was honestly
that was the total plan signed sealed
delivered mm-hmm that was that was it
and I was really excited for it and you
know and I and and the concept of money
I mean when you become a chef you do not
become a chef to be rich you don’t know
I know there’s no money until you’re a
head chef ray and even then how even
have failed I mean honestly it is
there’s no one in technology that makes
less my mean got me even head chefs
compared to technology is nothing so
it’s you don’t do it for money so you do
it because you love it or because you’re
lost so I was just very very happy with
the dream of a pub in the country
probably back home and your dad but not
too close so I take his estimates you
know yeah he was pretty clear about that
rule number nine get enough sleep the
thing I treat like a job now is not my
job I love my job is have joy and a
hobby so what I treat as a job is sleep
and breakfast is my thing right yeah and
what why is that important okay so I
wasn’t sleeping right and that as an
adult with modern technology and being
responsible right I was never I always
wanted to be personally involved in my
stuff
I was not stopping and there was always
an excuse to not go of it and even
though you were going man just get to
bleed in bed for kids but then I went
and met asleep scientists and started
getting into it you start realizing that
sleep has the most powerful effect on
all of your body the way you metabolize
food your energy the way you fight
disease your your skin your energy and
the rhythms of those so it’s quality not
quantity not no less than six no more
than nine any rule number ten the last
one before the bonus clip is big it off
[Music]
[Applause]
[Music]
[Applause]
[Music]
[Applause]
Lubin
it is much more one
[Music]
[Applause]
how did you do that I baked it off Jim
it’s very nice though lovely pipe
working decorations thank you nice to
meet you Jeremy
now I’ve got a special jamieoliver bonus
clip for you but before that the
question of the day is around rule
number nine get enough sleep I want to
know how much sleep do you get on an
average night during the week leave it
down counts below really curious to find
out thank you guys so much for watching
I believe in you I hope you continue to
believe in yourself and whatever you’re
one where it is
much love I’ll see you soon and enjoy
the bonus clip
not teaching our kids there’s no
statutory right to teach kids about food
elementary or secondary school okay we
don’t teach kids about food right and
this is this is a little clip from an
elementary school which is very common
Ryan who knows what this is potato
so you think lead to potatoes do you
know what that is do you know what that
is
about this good old friend do you know
what this is honey no what do you think
in fact onion now immediately you get a
really clear sense of do the kids know
anything about where food comes from who
knows what that is what do you think
this is if the kids don’t know what
stuff is then they will never eat you
normal England and America England and
America
guess what fixed that guess what fix
that two one-hour sessions we’ve got to
start teaching our kids about food in
schools period
[Applause]
I want to go I want to tell you about
something I want to tell you about
something that kind of it kind of
epitomizes the trouble that we’re in
guys okay I want to talk to about
something so basic as milk every kid has
the right to milk at school your kids
will be having milk at school breakfast
and lunch right there’ll be having two
bottles okay and most kids do but milk
ain’t good enough anymore because
someone at the milk board right and
don’t get me wrong I support milk but
some around the milk board probably paid
a lot of money for some geezer to work
out that if you put loads of flavorings
and colorings and sugar in milk right
more kids will drink it yeah and
obviously you know now that’s going to
catch on the Apple board is going to
work out if they make toffee apples
they’ll eat more apples as well do you
know I mean for me there ain’t no need
to flavor the milk okay there sugar in
everything I know the ins and outs of
those ingredients it’s in everything
even the milk hasn’t escaped the kind of
modern-day problems there’s our milk
there’s our carton in that is nearly as
much sugar as one of your favorite cans
of fizzy pop when they’re having two a
day so let me just show you we’ve got
one kid here having you know eight
tablespoons of sugar a day you know
there’s your week there’s your month and
I’ve took the liberty of putting in just
the five years of elementary school
sugar just from milk now I don’t know
about you guys but judging the
circumstances right any judge in the
whole world would look at the statistics
and the evidence and they would find any
government of old guilty of child abuse
that’s my belief my wish is for you to
help a strong sustainable movement to
educate every child about food to
inspire families to cook again and to
empower people everywhere to fight
obesity
[Applause]
raise your standard Apple at the core
its core value is that we believe that
people with passion can change the way
people not one drop of myself work
depends on Europe it’s suppose to mean
I don’t ever give up I’d have to be dead
or absolutely in faster hey believe
nation if you want to see my all-time
favorite top ten roses success I have a
very special secret video for you these
are the individual clips that I have
personally learned the most from and
applied to my life and my business check
the link in description for details
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