you always just have to be somebody who
really loves what you’re doing and make
an affordable step dedicate a certain
amount of time to the business two hours
a week four hours a week 50 hours a week
no matter what a lot of times I want to
think what am I promising the consumer
when the needle is it finally in the
vein and you’re you’re really hooked
it’s like being it low I had this little
gamble theory if nobody else likes it it
might be a hit can’t dribble the
basketball can’t sink and draw didn’t
know anybody didn’t go to college I
didn’t saw me at all I need a job really
good designer I will make you money he’s
an American entrepreneur investor TV
personality author and motivational
speaker he’s best known as the founder
president and CEO of FUBU he appears as
an investor on the ABC reality TV show
shark tank
he’s Daymond John and here’s my take on
his top ten rules for success rule
number four is my personal favorite I
make sure to stick around all the way to
the end for some special bonus footage
and the thing that all entrepreneurs
have in common is every entrepreneur
makes an affordable step forward no
matter what direction it is then they
learn from that and they repeat it that
means that when you’re in the dark you
can’t see you make a small step you feel
around you keep going but you step back
because you stepped on something right
and and that’s the first 1 2 3 4 years
of business entrepreneurs make the
affordable step the other people who are
not entrepreneurs who are doing it for
money make sometimes unfortunate steps
they go and they say I need to get a
million dollars that’s going to cure the
problem now you got a million dollar
problem or they make bad steps because
they want to go get money because they
just want to go get money they want the
bands and also they end up in a place
that they they don’t want to be or
sometimes they end up not existing at
all so you know you always just have to
be somebody who really loves what you’re
doing and make an affordable step
forward and learn and then repeat
dedicate a certain amount of time to the
business two hours a week four hours a
week 50 hours a week no matter what it
starts to compound after the year 1
after year two after your three if you
dedicated two hours a week to you know
this new hobby
or love or you know business you know at
the end of the year it’s over a hundred
hours put in don’t be in a rush first
we’ll learn all the mistakes early and
then have some kind of strategy know
that this is where you want to be after
year 1 2 3 4 & 5 and you have to really
be honest with yourself is the business
worth it is it costing too much at the
end of the day a lot of times people
think inwardly about it their company or
their product a lot of times I want to
think what am i promising the consumer
and how will I deliver that promise I
have to think about what’s in it for
that end of the day person who’s going
to come out of their pocket and buy it
so what am i promising how am I going to
how am I going to deliver it and now do
I have the assets to deliver it
accurately what change in my life wasn’t
the fact that I wanted to become a
millionaire what changed my life was the
fact that I wanted to make these clothes
for myself for other people because
nobody respected this market I was doing
something I loved and then all of a
sudden it started to take off can you
tell me a little bit about that once
that passion finally you know caught on
you know and you finally decided you
know this is something that I want to
move forward with and a little bit about
that first product and and how it kind
of all took off from there and then did
you ever decide you know at that point
was like no slowing you down right yeah
well you know when that passion when
that when that thing grabs ahold of you
and as they say when the needle is it
finally in the vein and you’re you’re
really hooked it’s like being in love
it’s like you know you thought you
thought you liked somebody when you were
13 14 years old and you know that was
just something new and it was puppy low
but when you’re 22 23 years old and
you’re out this and they’re making life
decisions and saying I could see myself
with this person for the rest of my life
and you’re getting butterflies every
time you see them that’s what it is when
you have a business and you have a
company that you love you can’t see
anything else and you you know I would
have dressed people till today for free
if I could and I’m sure you hear that
for everybody else you know an artist
will rap and sing you know any time they
can be seen and just like the kids in
school walls got kicked out in special
edible comedians they can’t help but
they know that that’s the biggest bully
in the schoolyard
and they can’t help it but crack a joke
even though they’re gonna get their head
cracked open but they just love what
they’re doing and that’s just how it was
you know I fell in love with FUBU when I
when I say that first person walking
down the street my product on many
entrepreneurs fail due to over funding
so you look we’re a beautiful location
trattoria el marino it’s a legendary
family in the restaurant care business
and they’ve been doing this for years
but you look at somebody that decides
that they can cook and they want to work
on grandma’s recipe they’ll go out and
they’ll get a hundred thousand dollar
loan they’ll open up a restaurant they
have no experience doing that they’ll
have a beautiful place great staff but
they didn’t sell not one piece of food
in their entire life and they didn’t
understand operation of the business
eight months in a year in when they
realized why they don’t have any
customers so they didn’t have a customer
base in the beginning they have a
hundred thousand dollar loan now on the
business and they haven’t figured out
the business then all of a sudden they
have to close down I start up literally
with $800 worth the hats and that was
the beginning take inventory of yourself
that sounds very cool booyah it is but
you know what it’s it’s very hard you
have to sit there and say where am i
good why where do I have assets and
where do I have liabilities who do I
know that can help me with this first of
all how much time will I have how much
money will I have to dedicate towards
this what am I good at what do I hate
and who will I have to hire you know mom
does that all day she looks at what we
have the cook she looks at one time do
we have to get the kids to school get
them home when I have my own time with
my husband or everything else you have
to take inventory of yourself but you
don’t know what you have I think that
there’s four levels that any brand or
product can go through they won’t all
hit the four level so you can either you
can have an item you know and that item
is all right I’m making bottle this
water a water can be getting anywhere
from the fountain to the stream or you
put in a bottle you can then have a
label you put any label on there because
you go into the store and you say well
that’s bottled water I don’t know the
labels name per se then you have more of
a brand Dasani it’s a brand we don’t
know much about it but then you can
become a lifestyle Avion vitamin water
you know so a lot of us don’t get to the
level of lifestyle where if you copy a
piece of paper somebody may say go Xerox
it when really Xerox is a company or you
ask for a soda and somebody calls it a
Coke where it basically categorize
everything you search for something they
say google it no matter how you’re
searching and that becomes a lifestyle
the it’s a challenge to to go through
those processes and when I what I do
with all my companies is I say to them
that the easiest thing to sell in the
world is the truth you know back in the
days it was you know make it they will
come and we can we can put a some
lipstick on a pig and dress up with this
world of transparency today you can you
can create the biggest lie campaign that
you’re like but one person at your
office can send out a tweet and say it’s
all it’s all garbage and you’re over so
if you understand that the easiest thing
to sell is a truth and you know your DNA
if you put that out there then people
will understand it and people will
respect it or at least if you lose you
know they just weren’t feeling you but
you know what it was I have a gut
feeling that this may be very very very
good business but it’s not something
that I can go to sleep at night then
it’s not even a question I won’t do it
number one um number two is the risk
assessment is a lot of times you know I
have this little gamble theory if nobody
else likes it it might be a hit I’m
gonna and if it’s not a lot of money or
time I’m gonna take a gamble on it
because usually you get the lowest
common denominator if everybody agrees
the people that I see utilize the power
broke more than anybody at all all the
people that when they reach a level of
success they still use and that’s how
they maintain this success that hunger
and drive and and and we grew up at a
time and age where it was you need money
to make money you got to know somebody
mm well I mean you know look at me look
at half this room you know I grew up a
you know african-american short dyslexic
got left back one time almost got left
back the second time can can’t dribble
the basketball can’t sink and draw
didn’t know anybody didn’t go to college
I didn’t saw me at all
Yeah right yeah I had a I had a mother
that really loved me dearly and I had
some like minded fool partners and
friends who would never let me stop and
I never let them stop and I had a will
and a drive and and and I still have all
those same things I still rise and grind
every single morning
all right so I’m here at our Mercedes
now ended up opening Oh
the other day right in that building out
here but today I decided to love it next
to fashionable I need a job really good
designer I will make you money the organ
or compression
my football
second second
now I can shot
Oh
the travel you
Oh
take a picture of us give me a job the
start game start
gotcha
my god
John I want everywhere drop others
I make you my
Lavina
hey CIA gave me a shot he know me but
watch I kept asking you then he said
I’ll do it for you
thank you so much for watching I made
this video because Gish got asked me to
so there’s a famous entrepreneur that
you want me to profile next leave it in
the comments below and I’ll see what I
can do I’d also love to know what your
Daymond John’s top ten rules the biggest
impact which one resonated with you the
most leave it in the comments and I will
join in the discussion thank you so much
for watching
continue to believe and I’ll see you
soon
how do you pick the people that you want
to align with well you know what that we
have to be on the same page you know
somebody like a pit bull when uh when
pit and I sit you know I I learned just
as much from him as he does for me I
know that he is a fluid person a thinker
a strategist and I work with several
other people like Cee Lo and Little John
and and Vanessa Simmons a lot of these
people we have to be on the same page
because a lot of these guys they like on
the first date they tell you they want
to change the world then olds and
they’re late to the meetings they don’t
show up there they’re going to drinking
champagne
they’re just doing it for Showtime but
when I see somebody that I like and I
love to work with I’m happy and I and I
know that we have a strategy and we’re
gonna do the best we’re gonna do start
selling you see the best focus group in
the world if people who buy things you
can give everything you want to grandma
everybody else everybody’s gonna tell
your baby’s beautiful until you go out
there and sell or until you go out there
and share this concept with others you
don’t know if you have something of
value
when I say sell something doesn’t mean
always money get a thousand likes on
Facebook sell to a local promoter in the
area or you know TV show or magazines
say we want to talk about this people
just always think about it oh I should
have would have could have and they just
go out and sell I started with $40 with
the hats that was it and I just sold and
sold and sold and someone got thrown
back at me and then I approved it and
improved it I sold it to him again so
you just have to go and sell you have to
start today I need to make sure that
everybody knows success is not money
right money drives you up to your
problems in limousine right so success
is sometimes being a great parent
greater dedicating yourself to your
faith there are so many people that
don’t necessarily have millions of
millions out and they’re happier than
many of us ever will be here so I don’t
want to you know over push the fact of
money its success because that’s not the
case
really loves what you’re doing and make
an affordable step dedicate a certain
amount of time to the business two hours
a week four hours a week 50 hours a week
no matter what a lot of times I want to
think what am I promising the consumer
when the needle is it finally in the
vein and you’re you’re really hooked
it’s like being it low I had this little
gamble theory if nobody else likes it it
might be a hit can’t dribble the
basketball can’t sink and draw didn’t
know anybody didn’t go to college I
didn’t saw me at all I need a job really
good designer I will make you money he’s
an American entrepreneur investor TV
personality author and motivational
speaker he’s best known as the founder
president and CEO of FUBU he appears as
an investor on the ABC reality TV show
shark tank
he’s Daymond John and here’s my take on
his top ten rules for success rule
number four is my personal favorite I
make sure to stick around all the way to
the end for some special bonus footage
and the thing that all entrepreneurs
have in common is every entrepreneur
makes an affordable step forward no
matter what direction it is then they
learn from that and they repeat it that
means that when you’re in the dark you
can’t see you make a small step you feel
around you keep going but you step back
because you stepped on something right
and and that’s the first 1 2 3 4 years
of business entrepreneurs make the
affordable step the other people who are
not entrepreneurs who are doing it for
money make sometimes unfortunate steps
they go and they say I need to get a
million dollars that’s going to cure the
problem now you got a million dollar
problem or they make bad steps because
they want to go get money because they
just want to go get money they want the
bands and also they end up in a place
that they they don’t want to be or
sometimes they end up not existing at
all so you know you always just have to
be somebody who really loves what you’re
doing and make an affordable step
forward and learn and then repeat
dedicate a certain amount of time to the
business two hours a week four hours a
week 50 hours a week no matter what it
starts to compound after the year 1
after year two after your three if you
dedicated two hours a week to you know
this new hobby
or love or you know business you know at
the end of the year it’s over a hundred
hours put in don’t be in a rush first
we’ll learn all the mistakes early and
then have some kind of strategy know
that this is where you want to be after
year 1 2 3 4 & 5 and you have to really
be honest with yourself is the business
worth it is it costing too much at the
end of the day a lot of times people
think inwardly about it their company or
their product a lot of times I want to
think what am i promising the consumer
and how will I deliver that promise I
have to think about what’s in it for
that end of the day person who’s going
to come out of their pocket and buy it
so what am i promising how am I going to
how am I going to deliver it and now do
I have the assets to deliver it
accurately what change in my life wasn’t
the fact that I wanted to become a
millionaire what changed my life was the
fact that I wanted to make these clothes
for myself for other people because
nobody respected this market I was doing
something I loved and then all of a
sudden it started to take off can you
tell me a little bit about that once
that passion finally you know caught on
you know and you finally decided you
know this is something that I want to
move forward with and a little bit about
that first product and and how it kind
of all took off from there and then did
you ever decide you know at that point
was like no slowing you down right yeah
well you know when that passion when
that when that thing grabs ahold of you
and as they say when the needle is it
finally in the vein and you’re you’re
really hooked it’s like being in love
it’s like you know you thought you
thought you liked somebody when you were
13 14 years old and you know that was
just something new and it was puppy low
but when you’re 22 23 years old and
you’re out this and they’re making life
decisions and saying I could see myself
with this person for the rest of my life
and you’re getting butterflies every
time you see them that’s what it is when
you have a business and you have a
company that you love you can’t see
anything else and you you know I would
have dressed people till today for free
if I could and I’m sure you hear that
for everybody else you know an artist
will rap and sing you know any time they
can be seen and just like the kids in
school walls got kicked out in special
edible comedians they can’t help but
they know that that’s the biggest bully
in the schoolyard
and they can’t help it but crack a joke
even though they’re gonna get their head
cracked open but they just love what
they’re doing and that’s just how it was
you know I fell in love with FUBU when I
when I say that first person walking
down the street my product on many
entrepreneurs fail due to over funding
so you look we’re a beautiful location
trattoria el marino it’s a legendary
family in the restaurant care business
and they’ve been doing this for years
but you look at somebody that decides
that they can cook and they want to work
on grandma’s recipe they’ll go out and
they’ll get a hundred thousand dollar
loan they’ll open up a restaurant they
have no experience doing that they’ll
have a beautiful place great staff but
they didn’t sell not one piece of food
in their entire life and they didn’t
understand operation of the business
eight months in a year in when they
realized why they don’t have any
customers so they didn’t have a customer
base in the beginning they have a
hundred thousand dollar loan now on the
business and they haven’t figured out
the business then all of a sudden they
have to close down I start up literally
with $800 worth the hats and that was
the beginning take inventory of yourself
that sounds very cool booyah it is but
you know what it’s it’s very hard you
have to sit there and say where am i
good why where do I have assets and
where do I have liabilities who do I
know that can help me with this first of
all how much time will I have how much
money will I have to dedicate towards
this what am I good at what do I hate
and who will I have to hire you know mom
does that all day she looks at what we
have the cook she looks at one time do
we have to get the kids to school get
them home when I have my own time with
my husband or everything else you have
to take inventory of yourself but you
don’t know what you have I think that
there’s four levels that any brand or
product can go through they won’t all
hit the four level so you can either you
can have an item you know and that item
is all right I’m making bottle this
water a water can be getting anywhere
from the fountain to the stream or you
put in a bottle you can then have a
label you put any label on there because
you go into the store and you say well
that’s bottled water I don’t know the
labels name per se then you have more of
a brand Dasani it’s a brand we don’t
know much about it but then you can
become a lifestyle Avion vitamin water
you know so a lot of us don’t get to the
level of lifestyle where if you copy a
piece of paper somebody may say go Xerox
it when really Xerox is a company or you
ask for a soda and somebody calls it a
Coke where it basically categorize
everything you search for something they
say google it no matter how you’re
searching and that becomes a lifestyle
the it’s a challenge to to go through
those processes and when I what I do
with all my companies is I say to them
that the easiest thing to sell in the
world is the truth you know back in the
days it was you know make it they will
come and we can we can put a some
lipstick on a pig and dress up with this
world of transparency today you can you
can create the biggest lie campaign that
you’re like but one person at your
office can send out a tweet and say it’s
all it’s all garbage and you’re over so
if you understand that the easiest thing
to sell is a truth and you know your DNA
if you put that out there then people
will understand it and people will
respect it or at least if you lose you
know they just weren’t feeling you but
you know what it was I have a gut
feeling that this may be very very very
good business but it’s not something
that I can go to sleep at night then
it’s not even a question I won’t do it
number one um number two is the risk
assessment is a lot of times you know I
have this little gamble theory if nobody
else likes it it might be a hit I’m
gonna and if it’s not a lot of money or
time I’m gonna take a gamble on it
because usually you get the lowest
common denominator if everybody agrees
the people that I see utilize the power
broke more than anybody at all all the
people that when they reach a level of
success they still use and that’s how
they maintain this success that hunger
and drive and and and we grew up at a
time and age where it was you need money
to make money you got to know somebody
mm well I mean you know look at me look
at half this room you know I grew up a
you know african-american short dyslexic
got left back one time almost got left
back the second time can can’t dribble
the basketball can’t sink and draw
didn’t know anybody didn’t go to college
I didn’t saw me at all
Yeah right yeah I had a I had a mother
that really loved me dearly and I had
some like minded fool partners and
friends who would never let me stop and
I never let them stop and I had a will
and a drive and and and I still have all
those same things I still rise and grind
every single morning
all right so I’m here at our Mercedes
now ended up opening Oh
the other day right in that building out
here but today I decided to love it next
to fashionable I need a job really good
designer I will make you money the organ
or compression
my football
second second
now I can shot
Oh
the travel you
Oh
take a picture of us give me a job the
start game start
gotcha
my god
John I want everywhere drop others
I make you my
Lavina
hey CIA gave me a shot he know me but
watch I kept asking you then he said
I’ll do it for you
thank you so much for watching I made
this video because Gish got asked me to
so there’s a famous entrepreneur that
you want me to profile next leave it in
the comments below and I’ll see what I
can do I’d also love to know what your
Daymond John’s top ten rules the biggest
impact which one resonated with you the
most leave it in the comments and I will
join in the discussion thank you so much
for watching
continue to believe and I’ll see you
soon
how do you pick the people that you want
to align with well you know what that we
have to be on the same page you know
somebody like a pit bull when uh when
pit and I sit you know I I learned just
as much from him as he does for me I
know that he is a fluid person a thinker
a strategist and I work with several
other people like Cee Lo and Little John
and and Vanessa Simmons a lot of these
people we have to be on the same page
because a lot of these guys they like on
the first date they tell you they want
to change the world then olds and
they’re late to the meetings they don’t
show up there they’re going to drinking
champagne
they’re just doing it for Showtime but
when I see somebody that I like and I
love to work with I’m happy and I and I
know that we have a strategy and we’re
gonna do the best we’re gonna do start
selling you see the best focus group in
the world if people who buy things you
can give everything you want to grandma
everybody else everybody’s gonna tell
your baby’s beautiful until you go out
there and sell or until you go out there
and share this concept with others you
don’t know if you have something of
value
when I say sell something doesn’t mean
always money get a thousand likes on
Facebook sell to a local promoter in the
area or you know TV show or magazines
say we want to talk about this people
just always think about it oh I should
have would have could have and they just
go out and sell I started with $40 with
the hats that was it and I just sold and
sold and sold and someone got thrown
back at me and then I approved it and
improved it I sold it to him again so
you just have to go and sell you have to
start today I need to make sure that
everybody knows success is not money
right money drives you up to your
problems in limousine right so success
is sometimes being a great parent
greater dedicating yourself to your
faith there are so many people that
don’t necessarily have millions of
millions out and they’re happier than
many of us ever will be here so I don’t
want to you know over push the fact of
money its success because that’s not the
case
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