good morning believe nation today’s
message is create something authentic
over to you Bruce Springsteen why songs
are good is because is is it’s like in
art and in love is like hey one on one
makes three I said one on what it does
music it makes two you failed my friends
you know if you’re painting and you all
you got as a paint in a canvas you fail
well you got your notes in your you
failed you’ve got to find that that
third thing that you don’t completely
understand but that is truly coming up
from inside of you and you can put it in
any guy you can set it anyplace you can
you can choose any type of character but
if you don’t reach down and touch that
thing then you’re just not going to have
anything to say and it’s not going to
feel like it has life and breasts in it
you’re not going to create something
real it’s not going to feel authentic
it’s really hard to create something
amazing by just listening to other
people I think it’s a default thing that
we want to do we have an idea we want to
get feedback or an ask for what they
think but at the end a to have real
success it has to come from something
that is deep inside you as well it’s not
one or the other it’s not only listening
to the market and it’s not only doing
what you want to do if you only do the
thing that you want to do and you don’t
care what other people you never listen
to them then you might have a great
hobby right maybe it would turns out
into becoming a business but if you’re
not taking any kind of feedback to
what’s working or not you probably have
a good hobby something that you just
enjoy doing and that’s great that could
be a great expression of self but not
necessarily a business where all you’re
doing is listening to the market and
asking for feedback and never create
anything new yourself then you’re not
going to really be attacked to the
outcome because with nothing genuine
there and the market often doesn’t know
what they want right it’s I want to fast
a horse instead of build us a car and so
the ultimate success comes from
combining those two things when you can
create something of genuinely authentic
to you
that people want and if you look at this
YouTube channel it’s an example why are
making this video why a video on Bruce
Springsteen do I love Bruce Springsteen
do I know everything about him I have
mad respect for everything that he’s
done but I didn’t take Bruce Springsteen
you guys did almost all the videos that
we profile on the channel come from
requests from you guys
matched with me being able to add my
thing to it if you guys want me to list
somebody and do a profile on them and I
can’t find points that I resonate with
I’m not going to do that person there’s
been lots of people who you haven’t made
a top ten on because you couldn’t find
enough clips to make it worthwhile that
I felt were worthwhile it’s seeing
through my lens myself maybe it’s enough
for you guys but it’s not what I want to
create at the same time I’ve discovered
people that I’ve never heard of from
lots of different cultures who’ve had
massive success that I have learned a
lot from who you put on my radar and so
it’s that combination those are the
videos that do really well those are the
businesses that do really well where you
have a vision where you want to create
something powerful authentic genuine and
important and you listen to the market
to your customers get feedback to make
tweaks improvements suggestions and make
it better when you combine those two
things together that’s when you’re going
to have ultimate success so the question
is a today is I’d love to hear an
example from you just like my youtube
story I love an example from you where
you combine something that you love
doing that was genuine authentic to you
and you took feedback from customers to
make it even better please share your
story as it can be great to get it out
and writing and I think you can also
inspire other entrepreneurs who are
watching and read down in the comments
share it down below I also want to give
a quick Trevor – DJ James thank you so
much for picking up a copy of my book
your one word it really really means a
lot to me I appreciate your support
and I hope that you are enjoying the
book and applying it to your life and to
your business thank you guys again for
watching I hope you have an amazing day
I believe in you and hope you continue
to believe in yourself and I’ll see you
again tomorrow morning for another shot
of inspector
he’s ready to give me
I’m the kind of artist that doesn’t fit
so neatly into a radio format and you
know that presents a challenge but it’s
I think it’s one is worth you know it’s
worth it for me to to be that kind of
artist because I think it’s authentic to
who I am
and if you’re not being authentic to who
you are then you won’t be successful
anyway usually and I think that’s why
they’re successful because my fans
believe what I’m doing and they believe
that I’m coming from a real place you
have to be authentic I mean you’ve got
no hope if you try to pretend to be Reed
Hastings or Mark Zuckerberg or Bill
Gates or whoever you want to think your
CEOs are that you’ve met you know that
is crazy and you got to really get
comfortable with yourself your strengths
and weaknesses people are inspired by
authenticity and I’m just surprised how
many people feel like they’re acting and
or try to act and you may be a really
quiet person and that’s fine but if you
have that fierce will that desire for
the institution the company to be great
in your own role and that is secondary
and you authentically express that
whatever ways you do then you’ll be
greatly accepted okay and so that’s all
it takes is to be authentic and not try
to be something else
and to fundamentally care at your core
about what’s good for the company and if
everybody knows and you act in the
notion of what’s good as best as your
judgement can tell what’s good for the
company they will see that and people
will follow you and they won’t be
cynical it’s when you hide things it’s
when you pretend it’s this thing called
the rule of 10 the rule of 10 is true
people won’t like it people are not
going to like it and for people just
going to be on the fence about it like
they’re just going to kind of remain
neutral and just wait to see what
happens I use that whenever I say
anything in life however I approach
anything like the TV show you know the
radio show for that day or a statement I
might make like
people laundry with it TV people not
improbably musical benefits about it so
you just have to take all of that into
consideration that kind of goes until
something my father told me a long time
ago of my father say you’re never as
good as they say you are
and you never as bad as they say you
other but personally I just don’t care
either way
like you know I mean the only thing I
got doing wrong everywhere be be
authentically me and
message is create something authentic
over to you Bruce Springsteen why songs
are good is because is is it’s like in
art and in love is like hey one on one
makes three I said one on what it does
music it makes two you failed my friends
you know if you’re painting and you all
you got as a paint in a canvas you fail
well you got your notes in your you
failed you’ve got to find that that
third thing that you don’t completely
understand but that is truly coming up
from inside of you and you can put it in
any guy you can set it anyplace you can
you can choose any type of character but
if you don’t reach down and touch that
thing then you’re just not going to have
anything to say and it’s not going to
feel like it has life and breasts in it
you’re not going to create something
real it’s not going to feel authentic
it’s really hard to create something
amazing by just listening to other
people I think it’s a default thing that
we want to do we have an idea we want to
get feedback or an ask for what they
think but at the end a to have real
success it has to come from something
that is deep inside you as well it’s not
one or the other it’s not only listening
to the market and it’s not only doing
what you want to do if you only do the
thing that you want to do and you don’t
care what other people you never listen
to them then you might have a great
hobby right maybe it would turns out
into becoming a business but if you’re
not taking any kind of feedback to
what’s working or not you probably have
a good hobby something that you just
enjoy doing and that’s great that could
be a great expression of self but not
necessarily a business where all you’re
doing is listening to the market and
asking for feedback and never create
anything new yourself then you’re not
going to really be attacked to the
outcome because with nothing genuine
there and the market often doesn’t know
what they want right it’s I want to fast
a horse instead of build us a car and so
the ultimate success comes from
combining those two things when you can
create something of genuinely authentic
to you
that people want and if you look at this
YouTube channel it’s an example why are
making this video why a video on Bruce
Springsteen do I love Bruce Springsteen
do I know everything about him I have
mad respect for everything that he’s
done but I didn’t take Bruce Springsteen
you guys did almost all the videos that
we profile on the channel come from
requests from you guys
matched with me being able to add my
thing to it if you guys want me to list
somebody and do a profile on them and I
can’t find points that I resonate with
I’m not going to do that person there’s
been lots of people who you haven’t made
a top ten on because you couldn’t find
enough clips to make it worthwhile that
I felt were worthwhile it’s seeing
through my lens myself maybe it’s enough
for you guys but it’s not what I want to
create at the same time I’ve discovered
people that I’ve never heard of from
lots of different cultures who’ve had
massive success that I have learned a
lot from who you put on my radar and so
it’s that combination those are the
videos that do really well those are the
businesses that do really well where you
have a vision where you want to create
something powerful authentic genuine and
important and you listen to the market
to your customers get feedback to make
tweaks improvements suggestions and make
it better when you combine those two
things together that’s when you’re going
to have ultimate success so the question
is a today is I’d love to hear an
example from you just like my youtube
story I love an example from you where
you combine something that you love
doing that was genuine authentic to you
and you took feedback from customers to
make it even better please share your
story as it can be great to get it out
and writing and I think you can also
inspire other entrepreneurs who are
watching and read down in the comments
share it down below I also want to give
a quick Trevor – DJ James thank you so
much for picking up a copy of my book
your one word it really really means a
lot to me I appreciate your support
and I hope that you are enjoying the
book and applying it to your life and to
your business thank you guys again for
watching I hope you have an amazing day
I believe in you and hope you continue
to believe in yourself and I’ll see you
again tomorrow morning for another shot
of inspector
he’s ready to give me
I’m the kind of artist that doesn’t fit
so neatly into a radio format and you
know that presents a challenge but it’s
I think it’s one is worth you know it’s
worth it for me to to be that kind of
artist because I think it’s authentic to
who I am
and if you’re not being authentic to who
you are then you won’t be successful
anyway usually and I think that’s why
they’re successful because my fans
believe what I’m doing and they believe
that I’m coming from a real place you
have to be authentic I mean you’ve got
no hope if you try to pretend to be Reed
Hastings or Mark Zuckerberg or Bill
Gates or whoever you want to think your
CEOs are that you’ve met you know that
is crazy and you got to really get
comfortable with yourself your strengths
and weaknesses people are inspired by
authenticity and I’m just surprised how
many people feel like they’re acting and
or try to act and you may be a really
quiet person and that’s fine but if you
have that fierce will that desire for
the institution the company to be great
in your own role and that is secondary
and you authentically express that
whatever ways you do then you’ll be
greatly accepted okay and so that’s all
it takes is to be authentic and not try
to be something else
and to fundamentally care at your core
about what’s good for the company and if
everybody knows and you act in the
notion of what’s good as best as your
judgement can tell what’s good for the
company they will see that and people
will follow you and they won’t be
cynical it’s when you hide things it’s
when you pretend it’s this thing called
the rule of 10 the rule of 10 is true
people won’t like it people are not
going to like it and for people just
going to be on the fence about it like
they’re just going to kind of remain
neutral and just wait to see what
happens I use that whenever I say
anything in life however I approach
anything like the TV show you know the
radio show for that day or a statement I
might make like
people laundry with it TV people not
improbably musical benefits about it so
you just have to take all of that into
consideration that kind of goes until
something my father told me a long time
ago of my father say you’re never as
good as they say you are
and you never as bad as they say you
other but personally I just don’t care
either way
like you know I mean the only thing I
got doing wrong everywhere be be
authentically me and
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