what’s gonna fulfill you is differently
at first and next you’re not gonna learn
that from anybody else you got to find
it because success without fulfilment is
the ultimate failure and I get those
phone calls all the time for the multi
billionaire entrepreneur or politician
or business person or a person just won
their Academy Award and they’re
depressed and they can’t tell anybody
because they got all their goals but
they’re not fulfilled because they
really don’t have that sense of meaning
in their life they went for something
and they got it they achieved and if you
doubt this what I’m saying is relevant
to you or us or anyone just think about
about a year and what a month ago we
lost what I consider be a national
treasure robbing wipes how many of you
loved Robin lamps look around I’ll keep
an ounce of look and most of you didn’t
know almost everywhere you go in the
world people love Robin wings by the way
was he great at achievement oh my god
that guy he said he want to make become
a great comedian he did that I want to
make the world laugh he did I want to
make my own TV show he did I wanted the
number one TV show he did it I want to
make movies he did I want an Academy
Award for not being funny not his skill
set drama and he did it I want a
beautiful family he did it and then he
hung himself make everybody happy but
yourself not a good plan so if I had a
gift to give you it would be maybe make
a different decision and decision is
that no matter what happens in your life
you’re gonna live in a beautiful state a
beautiful state and that could be happy
that could be grateful that could be
being generous those are all beautiful
states aren’t they it could be curious
it could be fun it could be playful
you’re not limited to one state but it’s
different than suffering and most people
suffering and all suffering I’ve ever
seen I’ve traveled 100 countries that
dealt with presence of countries and you
know presidents of businesses CEOs I’ve
dealt with people in prison I thought
with you name average people suffering
always comes because you’ve obsessed
about something related to you you can
only be depressed if you’re focusing on
yourself so now I’m depressed cos it’s
my kids and and they’re not doing well
no you’re depressed cuz you feel you’ve
failed your kids it’s about you it’s
about how you think you what you
shouldn’t
or shouldn’t have done or what someone
did to you or didn’t do to you in the
past through the future which don’t even
exist so I have a simple goal my goal is
help people make a decision that says I
don’t know what’s gonna happen you might
get a divorce even though you don’t
think so you might find a family of your
family with cancer you might have your
house get burned down I have a tornado
go by and if you live in the same place
it happens every two years and you move
back we should talk but some people seem
to do that for some reason you can’t
control those things I can’t control
those things I don’t want those to
happen to you or anybody I love or
anybody who’s even a stranger to me but
they’re going to happen true not
positive thinking both just the truth so
if that’s gonna happen I say make a
decision now that says I’m gonna live in
a beautiful state and I’m gonna find
beauty and whatever Life brings me cuz
life is too short not too high it’s Tony
Robbins Happy New Year listen how’s your
new year coming out so far I know it’s
early it’s January 15th and I thought
I’d send you out this little video
message because you know what that day
means don’t you January 15th is the
cutoff statistics show that 95% of the
people that actually made a New Year’s
resolution have already broken it by
today and that’s if you even made a
resolution now if you’re the exception
to that I’m thrilled for you and I
support you and I say keep rocking it
but if you’ve missed maybe I could drop
you a quick little message or two here
that can help you not only recover but
get way beyond just making some new
year’s resolution and make some real
lasting change in your life I mean think
about it most people don’t even make a
resolution anymore why because they’ve
made them from years and years and years
and they know they’re not gonna follow
through so after a while who wants to
disappoint yourself who wants to be
upset with yourself why even bother to
set a new standard for this year you
know it’s gonna be the same as last year
if you’re the kind of person watching
this right now and you’ve actually
opened this email and you haven’t shut
me off already then obviously that’s not
you so the question is you know what is
it that makes us even want to make a
resolution interesting question why is
it at the beginning of the year we have
this tradition but it goes beyond
tradition it’s something inside of us
that makes us want to make things better
and I think part of it is the calendar
gives us this idea that we can have a
fresh start that we can start from fresh
and have this great victory and it’s
really the calendar itself is quite
arbitrary it’s wonderful to use it but
if you didn’t use it effectively let’s
use the calendar to serve you today
let’s just see what does it really take
to make this thing happen because
there’s no denying that inside of you
the only thing that’s gonna make you
happy and the your head and the decades
ahead it’s gonna be having you have an
experience where on a regular basis you
feel like your life is making progress
if there’s one thing I teach and I want
to remind you of it it’s really simple
things getting things is not gonna make
you happy that’s good news in a tough
economy it’s a good reminder you know it
doesn’t matter what you get doesn’t
matter whether it be money or
opportunity all those things might
excite you for the moment you know even
a relationship as magnificent it may be
might be exciting for a while but if you
don’t keep growing that relationship
isn’t gonna stay exciting so the secret
to real happiness is progress progress
equals happiness and if we can make
progress on a regular basis we feel
alive and that’s why at the beginning of
the year we get this thing like okay I
can have this fresh start I could really
do what my soul desires I could expand I
could grow I can improve I could change
or maybe better than change I could
progress see think about that progress
is an aliveness to it doesn’t it you
don’t have to work at changing people
say all the time that allow I’m working
on changing don’t worry about it if the
work on changing changes automatic your
body’s gonna change whether you want it
or not as the years go by you no matter
how hard you work there’s gonna be some
changes going on there if the economy is
gonna change no matter what you want it
to do the weather is gonna change
relationships are gonna change
everything in life is always changing we
have to work on change change is
automatic but progress is not so if you
want to make real progress then you
really got to look at your life in a
different way you got to say I gotta
take control of this process and not
just hope it’s gonna work out like
people do who make a resolution because
really isn’t that what they’re really
doing at the beginning of the year
they’re saying well here’s my
resolutions for the year and they really
basically tell you their wishes it’s
their wish list it’s what they hope it
all comes together and then they call it
a resolution but
don’t know what a resolution is when you
resolve something to have a resolution
is to resolve it when you’ve resolved
this is how it’s gonna be that’s when
you cut off any possibility except the
thing you’ve committed to it’s like the
old adage if you want to take the island
you burn the boats because when you burn
those boats there’s no going back you’re
gonna find a way to make things work and
most people they’re stating what they
hope will come together and if it
doesn’t happen then they’re disappointed
but they’re not too disappointed cuz
they’re not too vested what does it take
to successfully create a lasting change
in your life to not only have a new
year’s resolution you follow through on
but really have a lasting change well
the first step for lasting change is
very much like making a new year’s
resolution fundamentally it’s the same
the first step is you gotta have a
vision a vision for what it is you
really truly want not what you think you
want or what you should have I mean what
are most people’s New Year’s resolutions
I’m gonna stop eating sugar you know I’m
gonna stop smoking I’m gonna lose ten
pounds probably that is it’s not very
inspiring for most people you know it’s
not telling you what you’re gonna get
it’s only what you’re not gonna do and
it’s kind of hard to have you move
forward with that a vision is about what
you’re here to create a vision that
really works is one that excites you if
you say well mine you know my resolution
my goal my how come for this month this
week this year is to lose X number of
pounds that’s okay but it’s not very
compelling it has to be a compelling
vision it’s gotta have something has the
power to pull you not something you have
to push yourself to do those are two
different kinds of motivation push
requires willpower and willpower never
lasts what will last is pull having
something so exciting so attractive so
something you desire so much that you
have a hard time going to sleep at night
you get so up early in the morning to
rock it and take it to the next level
that’s what you’re looking at great and
that wasn’t easy to get but one of the
reasons we do seminars and events and we
say you know why do that why isn’t my
not just read a book or something is
because when you get an environment
where you were people that are being put
in a peak state like when you’re going
to a sporting event if you watch the
sporting event at home it might have a
certain level of excitement but when
you’re in a stadium with 50,000 people
suddenly it has a whole different level
of intense
when we feel that and the bottom line of
our follow-through comes down to our
emotional intensity in a different state
of mind you’re gonna come up with a much
better and more exciting vision than if
you’re sitting the couch going okay what
are my new resolutions for this year and
you’re doing it the morning after the
new year is started and you’re a little
inebriated and the football games on the
background probably not gonna have the
power of focus they’re probably not
gonna have the power the energy to
create something that’s gonna pull you
for this year and you got to do that so
it’s got to be a vision that’s
compelling something that you know it’s
gonna be a gift to make sure that it
happens and also along with that
compelling vision you gotta have strong
enough reasons that you’re gonna follow
through and the going gets tough that’s
one of the biggest things missing for
most people they say oh this is what I
want to do it’s not very exciting it’s
not very compelling but most importantly
they don’t have strong enough reasons to
push themselves through what’s gonna be
necessary to get that dream to get that
goal when the inevitable challenges come
up when you’re starving hungry and
you’re trying to go on a diet right when
you got no time and you’re stressed out
and you haven’t worked out still and
that’s what you’re supposed to do when
the economy gets tight and what you
thought you’re gonna do it doesn’t work
and so you give up on the goal instead
of finding another way to get there you
don’t let the fear take you over if you
got strong enough reasons those reasons
can be positive or those reasons can
also be negative they can be if I don’t
do this this it’s gonna cost me and if I
do to this this is what I’m gonna gain
in my life
reasons come first answers come second
the first real breakthrough that you had
as a team that started you on your path
and how did you get there
gosh there’s so many one of the first
ones I think was probably just anchoring
in when I met my mom and my dad I forded
fathers but I was a powerful woman so
she kicked my father out whose name I
carry and he adopted me and when he went
out she decided wasn’t his side so she
kicked me out to you by Jason out with a
knife and I wasn’t worried she’s gonna
stab me or anything but I decided this
is freedom and I’ve got to find a way to
make my life work but I had no money out
of 1960 Volkswagen I worked forty
dollars a week as a janitor to buy and
pay for and so I had no car and no money
I don’t know any
thing I went slept in a person’s laundry
room and then I decided I’ve gotta
figure out what to do and I needed to
feed my mind because I was so depressed
I was so overwhelmed I’m missing my
brother and sister and feeling just
completely out of sorts so I I got on a
bus and I traveled 14 miles a member
because I had a brownie at one time and
I was bookstore and I bought this book
called the magic of believing my quad
head crystals the first real book other
than maybe thinking Grow Rich or
Emerson’s essays and I started on this
journey of saying every single day I’m
gonna feed my mind I’m not going to hope
good thoughts show up I’m gonna read
biographies I’m gonna I’m gonna find out
what makes people tick I’m gonna
understand what makes me tick and I
wanted to be a book a day but I didn’t
do that with a speed reading class and I
read seven books over seven years and
they were all personal development human
development psychology physiology and
then what I try to do is take anything
that I learned and apply it and then
when I applied it you know I was 5-1 in
my sophomore year in high school I’m six
seven now I talk people differences
personal growth but sincerely I I became
mister solution because I wanted to help
everybody so I was this little fat guy
and I couldn’t lose weight and I lost
weight all my buddies are like how’d you
do that I said well here’s what I did
they lost weight man we all got girls
and as a young kid given that led to
where you know if you have a problem I
was mr. solution specially if your girl
has more so if the breakthrough was
really understanding the power of
compressing decades in the days and if
someone has spent decades in their life
and they compress it into a book and you
can read it in an hour or a few days you
have such an advantage because when you
learn by your own experience it’s
painful and it’s slow when you learn
about other people’s experience
everybody knows in the financial world
other people’s money is leveraged right
well other people’s experience is more
powerful than other people’s mind
because you can have the money and lose
it but if you give the experience you
can change it all so I think that was
the beginning for me and it set me on a
wife long path of hunger you know I’ve
never lost my hunger if you get a
compelling vision and you got strong
enough reasons that will push you
through the tough times you’re gonna do
things other people don’t do instead of
collapsing even if you get off target
you won’t go oh I blew it you’ll get
right back on target and make the change
make things happen
and I know you’ve done this in many
areas your life just think about it
again and I’m not teaching you something
really new here today I just want to
remind you of what your soul knows you
got a change you got it improve and
you’ve got to go through a simple
process fundamentally to make that
progress first step vision that’s
compelling second step make sure that
they’re strong enough reasons to follow
through third step
you’ve got to review it and feel it
every day I mean anything have you ever
had this happen in your life has there
been anything in your life that you’ve
ever wanted so badly you were so
desirous of it yeah it’s such a hunger
for it that you couldn’t stop thinking
about it could been a career move could
have been when you’re a kid a car it
could have been a relationship it could
have been anything but you were obsessed
you wanted to make this happen you
wanted to attract this to your life you
wanna you just wanted something and you
didn’t even know how to get it but it
was so compelling team kept thinking
about it every day and visioning and
imagining it feeling it and then stuff
happened and suddenly you started
attract people or situations to your
life and it just came together like you
didn’t even have a total plan it was
just that it was so a part of your focus
with so much intensity and emotion so
often that it sensitized you to notice
anything that could get you there
there’s a part of your brain called the
reticular activating system for short we
call it the RAS that part of your brain
determines what you notice in the world
and it’s really important because when
you set a goal when you get really clear
on a vision they’re strong enough
reasons and you review it enough it
becomes a part of you that part of your
brain says anything that relates to this
I need to notice it’s like did you ever
buy a certain kind of car or maybe a
certain outfit and suddenly you see that
car everywhere are those outfits
everywhere well you know the cars were
always around but why do you see it now
because your Ras knows this is important
this is part of my world now similarly
when you really get clear and it’s
compelling and you’re reviewing it every
day got strong reasons you’re viewing it
every day and you’re feeling it the
brain becomes incredibly acute at
noticing anything to get you to move
forward and so that’s the power of this
so you know what do people do with New
Year’s resolution they come up with
something they kind of want it’s not a
compelling vision they don’t really have
strong enough reasons and they never
review it again and told a notice that
they broke what
they said they really want to have make
happen cuz they didn’t really resolve if
you resolve you got the vision it’s
compelling you review it daily and you
feel it you envision it and you
experience it simple as it sounds now
ultimately what is this really about
ultimately if you’re gonna have lasting
change in anything you’re really talking
about just raising your standards I mean
I always tell people if you want to know
how to change your life and give it to
you in three words boring as it sounds
raise your standards and what does that
mean corny as it sounds raise your
standards I’ll thank you for the
breakthrough thought Tony I’m glad I
wasted my time watching this little
email of you but think about it lasting
change is different than a goal you
don’t always get your goals but you
always get your standards maybe it’ll
help you is to think about it this way I
try to explain standards to people with
a different set of words think of it as
everybody in life gets there must they
don’t get their right think about
it you must be above a list of shoulds
no they don’t you have a list of the
shoulds things you should do you should
follow through on I I should lose some
weight I should work out more I should
make more calls I should respond more
rapidly to my email whatever you know I
should get into the office earlier I
should be you know more confident
whatever your should list is people love
to have their should list make me met
but it’s kind of like New Year’s
resolutions if it does it’s really
exciting but if it doesn’t which is most
the time it’s a little disappointing but
you kind of know it’s not gonna happen
but when you decide something as a must
for you an absolute must when you come
up any possible you say I’m gonna find
the way I’m gonna make the way human
beings when they resolve things and they
have make a real resolution inside
themselves which is they raise the
standard they make it a must they find a
way think about in your own life happens
you had some area of your life where you
raise your standard and your life has
never been the same
maybe at one time your life you use
smoke cigarettes or you did something
and you did it for years and you kept
trying to change it trying to change it
and kept telling yourself I should and
then one day something happened
something just clicked you over
something took you over that kind of
tipping point and inside yourself you
said no more it was a very very
different experience wasn’t it something
inside has shifted and what was a should
became a must and you’ve never gone back
under this room knows how to create
you’re not a manager of your life you’re
a creator of your life or you wouldn’t
be in this room how do you create your
life you get hungry for something don’t
you
who has done something in your life that
once seemed difficult or impossible and
now it’s part of your life who’s got
something in your life for this area say
I how did you do it you created it three
ways number one you decided there’s
something you wanted so bad that you
unleashed all your desire you became
obsessed with it if it was a business or
a car or a relationship or a
transformation in your body if there’s
something you want sin vision and now
it’s real it’s because you didn’t just
envision it you brought so much emotion
to it then now it’s in your life it was
once a dream it was once a goal and now
it’s in your life how many have
something like that in your life now say
I you may take it for granted now
hopefully not but it was once just a
vision may have seen impossible at one
time so how did you do it you started
with a concrete vision of what you
wanted and you focused on it
continuously didn’t you wherever focus
goes energy flows you envision something
you got clear about it and then you
started thinking about all the reasons
why you wanted it you got excited about
it so this is what’s next for me now I
want this you may have dreamed about a
thought about and talked about it but
when you focus on something continuously
something magical happens you get
insights don’t you you overhear a
conversation here’s something you
wouldn’t have heard if you didn’t have
that outcome or goal that you wanted so
badly
who’s ever come up with something
obsessed about it didn’t even know how
to do it and it just happened and it
came together who’s that that experience
say I so why don’t we happened that
power now for your business in life Jeff
smoke cigarettes the jammer eat a
certain way drink a certain form of
alcohol and then finally say no more you
just don’t go back and notice this it
doesn’t really take any willpower
anymore because somewhere when we make
this click we make something a must we
attach ourselves to it it becomes part
of our identity the one thing I’ve
learned in the last gosh 33 years are
working with people from now over 100
countries four million people is human
beings absolutely follow through on who
they believe they are and you said said
to me well I’m really gonna work hard to
stop smoking but you know I’ve been a
smoker my whole life and I’m you know I
am a smoker I know your days are
numbered you’re gonna be back smoking
cigarettes again because we all act
consistent with who we believe we are
I tell people the strongest force in the
whole human personality is this need to
stay consistent with how we define
ourselves
if you define yourself as somebody who
is really conservative you’re not gonna
be crazy and act now it’s unless you’re
really drunk or something and then you
can say it’s the alcohol when it really
does you finally getting permission to
be yourself the alcohol is your excuse
if you’re a really crazy person you act
crazy outrageous playful you don’t act
conservative because that’s not who you
are very often people say well I can’t
do that I’m not that kind of person and
I always say to people really when did
you define yourself I mean really how
many years ago did you come up with what
you could and couldn’t do in your life
how many years ago most people if they
really look at how they’re living their
life today it’s based on a set of
standards a set of beliefs that they
made choices about 10 20 30 or more
years ago I mean very often we made
decisions in our youth or very young
about what to believe about what we were
capable of about who we are as a person
and that becomes the glass ceiling whew
well that controls us there’s a corny
metaphor but it’s true I remember one
time I was with my family at the circus
and there was a person there and they
had this big giant elephant and you look
at this
elephant and they take this little rope
put around the elephant’s neck and they
drive the stake into the ground and I
mean you look at this you know that
elephant could rip down the entire tent
with almost no effort and yet the
elephant doesn’t struggle doesn’t try
why cuz the elephant’s conditioned and
they can take that elephant conditioned
the elephant when it’s a baby elephant
that’s how they train them when it’s a
little baby elephant it doesn’t have the
power yet they put a big rope around it
and they drive this huge stake in the
ground and your elephant fights and
fights and fights and one day finding
that often decides I’m not capable of
pulling this out and once that becomes
the definition of an identity of any one
an elephant in this case they don’t even
try anymore it’s just who I am that’s
how it is that’s just the way it is in
my life I’d like to ask you to take a
look at any place you’ve got a
limitation ask yourself when did I
decide to accept that limitation and you
may not even see it as a limitation you
might see that just that’s who I am but
so often our alliance we’ve adapted to
be a certain way so that we don’t fail
or so that people will like us or
respect us but it’s not necessarily who
we are joy comes when you’re spontaneous
it’s really hard to be truly happy when
you’re not being yourself and most of us
have no clue we are and so a big part of
my work if you’ve ever been to an event
you know is to get people or do things
spontaneously without thinking because
that’s when the real you shows up that’s
when the energy comes alive and when you
do that when you start to connect to
your true nature suddenly there’s energy
available for you to set a higher
standard for what you want in your life
that’s what this is really all about and
when I talk about standards when I talk
about you know shoulds versus muss think
about your own life I know there have
been areas in your life where some point
in time you just shift it and you raise
the standard in your life changed
because whatever people have their
identity attached to they live we live
who we believe we are that’s just how it
works it’s just kind of like I give an
example look at your physical body your
physical body today is an absolute
reflection of only one thing
not your goals not your desires but your
standards the identity law for yourself
if your standard is you’re an athlete
then
there’s a certain amount of strength a
muscle tone and energy that’s available
in your body on a regular basis because
that’s who you are and so you do
whatever is necessary to maintain that
identity again the strongest force and
the human personalities this need to
stay consistent with how we define
ourselves because if you don’t know who
you are you would not act once you lock
in on that identity your brain finds a
way to keep you there if you say you
know man I’m overweight I’ve always been
overweight I’m big-boned and that’s the
story you’ve got and you’re gonna always
find a way to get back there that’s
you’re settling point that’s your
identity that’s where things lock in if
you see somebody who’s in really great
shape you ask him do you work out you
know the answer yes how often and
they’ll tell you three times four times
five times a week whatever in a seven
our last people who here works out at
least five days a week and I’m stand-up
and you look around that room and you
know that they work out five times a
week as you can see their body you don’t
just get a result without some kind of
action without some form of ritual
ritual meaning actions you do
consistently now do you think you know
those people that are out there working
out five days a week do they have more
time than you do or I have for anybody
else of course not is that a wife less
busy of course not
it’s just a must for them they must work
out that way and they’ve made that turn
their life changed so I’m not saying you
have to work out five days a week I’m
just saying whatever you really want
once don’t get met consistently
standards do whatever you identify this
is Who I am and so it’s not so much
about changing your identity as this
expanding it you know deciding that you
know instead of your goals to lose ten
pounds which is not compelling what if
your vision was to get back to my
fighting weight you know just this year
this month this next 90 days I’m gonna
transform my body I’m gonna take on a
new challenge I’m gonna find some
technique or strategy there’s a million
of them that can reframe myself where I
want to feel a younger stronger more
vibrant than ever before here’s my
reasons because I want the energy to
really make my life work because it’s
tough out there and I want to be
stronger than I’ve ever been before
I don’t think go in front of mirror if
I’m naked not you know wanna laugh
take a good look and go yeah I’m proud
of whatever I see there
whatever it takes something’s gonna make
you laugh smile something that’s gonna
tease yourself but something’s gonna
move you to another level if you
identify yourself in a new way and you
own that every day and that becomes the
staredown you live you’ll find the way
to make that standard real my entire
life from the very beginning days was
how do I do more for others than anyone
else on earth how do I give them
experiences that are lasting how do I
create change what change was impossible
how do I take somebody from the therapy
for 7 years in an hour produced that
result and the way I did that was by
challenging traditional psychologists
and psychiatrists and getting on
national radio and saying given you were
stationed on handle in an hour which was
pretty abrasive you know as a young kid
you can get by with that stuff but the
best part was I backed it up and so one
of the first interventions I did was in
Vancouver British Columbia Canada back
on the radio and this psychiatrist got
on the phone and just on the radio why
I’m just passionate you are a liar
you’re a charlatan people like you
should not be loud on the radio and I
said sir I said I said are you you know
scientists used to the course of a
physician I said well scientists would
never make an assumption you’ve never
met me right now you’ve never been quiet
snow you call me a liar on national
radio I said she must be stating a
hypothesis
your hypothesis is that I’m gonna live
in Charlotte and if you’re staying
hypothesis and you’re truly scientist
you gotta be willing to test it am i
right
yeah it’s great I’m doing a free guest
event the Holiday Inn tomorrow night
anyone hearing my voice can come I’m
gonna do a series of demonstrations and
I’m gonna take one of your clients and
turn around I said share with me
somebody that you’ve never been able to
change I said I’m sure you got plenty of
those you wanna play hardball quite
harmful because one of the patients that
aren’t ready to change and I said I
haven’t found any course I’ve done three
therapies total but I’d sooner flee a
long story short he told me this woman
he’d been working on for seven years
what a snake phobia a phony is not just
a fear it’s a funny control response to
fear so like she dreamed the snake would
bite her on the
and then the adrenaline shoot through
her body and wake her up and there’s
enough in four to seven times a night
seven years so you know he was put in
the corner and so he brought her down it
took me about 15 minutes at the end of
it I tested first and she’s screaming
and shaking and then I wrapped the snake
around her and that changed my entire
career because in that moment everything
there’s no question everybody on earth
under this woman is transformed and I
said you’ve been treated but that’s like
nitrogen how many years then I took on
sports stars so that I could turn around
you know I could it’s work my mother
Teresa Nelson Mandela Bill Clinton and
as the years went by it just built it
doesn’t though think about it doesn’t
matter what’s happening quote-unquote in
the marketplace people that make money
find a way to make money no matter what
don’t they I mean most people’s standard
is to pay their bills so that’s what
most people find a way to do even when
economic times get tough most people if
that’s their absolute standard they find
a way some people’s standard is pay
their bills and most of the time and so
most of the time they do some people
standard is not just to pay their bills
but to take care of their family and
maybe even some of their friends and
they find a way in fact you know some
people may be in a family where if they
don’t have enough money they barely have
money to pay their bills they work
through guts out and then somebody their
mother their father somebody else their
sister gets ill and there’s not enough
money to take care of it nobody else has
money and family they don’t either but
they find a way to get that money to
take care of their mother or father
don’t they and pay their bills they
never could do it before why the
situation made them raise their own
standard and not everybody does that
somebody else in the family might have
money and still don’t take care of her
mother it all comes down to the inner
game my friends
changing your life is a change in the
inner game the outside world you can’t
control but you have an absolute control
over this one if you learn that dynamics
of what shapes you and identity is one
of those simple clear fundamental basics
that if you start to shift it everything
else will shift in your life as well
some people by the way have to have more
than enough money to do what they want
when they want where they want with
whomever they want
contribute the way they want if that’s
their must they find a way I know that
sounds overly simplistic but it’s
now somebody once said you can take all
the money in the world out of the hands
of everybody out of all the wealthy
people in the world who are really
successful give it to other people it
wouldn’t take too long those people have
it back in their hands it’s not because
they’re manipular that’s because they
have a standard some are manipular don’t
get me wrong but they’ve got a standard
of what they’re gonna find a way to make
happen I’m just simply saying to you
take those three magic words and live
them raise your standard if you really
want to do it then I’ll tell you the
most important secret have you ever done
this have you ever told yourself you’re
raising your standing okay I’m gonna go
make this happen I’m gonna go make this
much money I’m gonna transform my kids
I’m gonna create the ultimate
relationship of my life I’m gonna
transform my body whatever it is and
then you don’t have strong enough
reasons and you know lose use it you
don’t follow through it’s because you
didn’t back up your standards with what
makes those standards real and that’s
rituals rituals are where the power is
whenever we do our Robbins results
coaching and we did Robbins equals
results late we get results with people
it’s the same way if you listen to my
ultimate edge program are back in the
old days personal power or if you went
to one of my seminars you know what I do
is I take these huge challenges you got
and we break them down their little
bite-sized steps little things you do
each day that after you do them you get
so much momentum that it’s easy to
succeed you’re not overwhelmed you have
these victory day after day after day on
little things if you went to ultimate
edge I’m sure you learned about the hour
of power or the 15 minutes to be able to
be fulfilled or 30 minutes to thrive
where you literally just condition your
body and emotion with a couple little
rituals so it doesn’t matter what’s
going on in your world you feel that
strength and it’s not fake it’s not some
pump up it’s coming from inside you and
it works rituals define us see all the
results in your life are coming from
your rituals well how do you reframe it
so it becomes possible in your mind and
how much of that is mindset I think
impossible is not a fact it’s an opinion
when someone tells me it’s impossible
I always just looking anybody around me
knows that they can’t do this that’s
part of it but if they didn’t know me
it’s your opinion they’ll say no science
shows actually and how many times a
scientist shows something’s impossible
now science shows it’s possible things
are impossible till somebody does it and
so I find that you know most of your
business people you look at businesses
and what does it take to make a business
grow it’s not impossible like a business
grow this has been shrinking for a long
time or it’s been stuck the real problem
is always the choke hold as always the
psychology and the skills of the leader
always an 80% of that as psychology and
20% as the mechanics like if you don’t
know how to read your financials and
you’re trying to fly the plane of your
your company I mean come on you know if
all you do is go down and you look at
profit loss and you see what it is and
you have a beer either way you either
celebrating the brass you know something
you know you’re gonna be in trouble
right but if you have the skillsets
that’s one thing but you can get any
skill set if you have the psychology and
anytime a business is not growing it is
not because it’s impossible it’s because
they aren’t innovating and they’re not
innovating because they’re believing
it’s impossible I mean if we all know
what does it take to transform now
obviously hopefully but it takes three
things to create a breakthrough and
anything and your personal life in your
business anywhere you need a strategy
but that’s not the first place you
should look in it the first place all of
us look me too
it’s our inherent thing you want to lose
weight well how do I do it I want to
grow my business how do I do it it’s
it’s instinctive we’ve been trained to
think that way but the problem is the
how-to is usually not that complex gonna
come on 70% of America is what 75% of
America now is overweight is that
because it’s so complex that have you
fit and strong right you know only the
1% know the answer is they hide it from
you you have to work your ass off to not
hear what it takes right
and so so you know I remember I went to
this I went to a TED med center and I
watched about 12 doctors what I have to
get up and do these stories about if we
could just get patients to take their
medications and try to figure out the
whole thing and I was just looking and
going you’re all talking about strategy
you’ve forgotten psychology because
strategy’s wonderful I’m a strategist
I’m a whole life figure out strategy is
we both know a strategy could save you a
decade right and this is a strategy
could save you you know you could make
it interesting success and failure but
most people have strategies available or
they could get them or you could create
them but the problem is you got a story
and your story is why it isn’t working
and the story is I’ve tried what what
everything if you tried everything you’d
be fit you tried everything you’d be
profitable if you tried everything you’d
be there but people said you know I’m
big-boned that’s what I used to say I’m
still big-boned but I’m 38 pounds
lighter than I was 25 years ago and I’ve
never gained it bad right a bar was big
bone that was my story all the good ones
are gone that’s why I’m not in a
relationship or they’re gay and I’m not
or in-game they are or whatever the
story is there’s always a story and what
I tell people’s you know if you can just
divorce the story of your limitation and
marry the truth of your unlimited
capacity then the whole game changes
they start with a standard and then have
rituals that follow it up like for
example if you are where you want to be
physically you have very different
rituals than if you’re not where you
want to be physically if you’re
overweight you and I both know you got a
different ritual than if you’re
physically fit completely different you
get up in the morning what’s the first
thing you do if you’re fit your shoes
are there you roll over don’t matter how
you feel you put on your shoes you
lacing you start walking or whatever
that ritual is if you’re overweight you
roll over and you have a very different
ritual you might roll over several times
to turn the alarm clock off you go in
and get your mocha mocha whatever you
know special coffee stop by at Starbucks
all over the case maybe you have your
nice sugar muffin you know it’s supposed
to be really nice for you whatever you
do it’s a different ritual if you have a
great passionate relationship you have
very different rituals and how you come
home than if you have a lousy
relationship when you come home and the
first thing you do is you’re tweeting
somebody or you’re emailing or flipping
on the news or you don’t even come home
and what are the rituals whenever I
study people that are successful while I
look for is what’s the standard they
hold himself to and then what are all
those little rituals that up because
think about it success and failure are
not giant events they don’t just show up
you don’t just suddenly become
successful or suddenly have this
cataclysmic event that makes you fail
may look that way but failure comes from
all the little things its failure to
make the call its failure to check the
books its failure to say I’m sorry its
failure to push yourself to do things
physically that you don’t want to do and
all those little failures day after day
come together until one day some
Cataclysm if it happens you blame that
that event happened because you missed
all the little stuff do you agree with
me and success by the way is not some
overnight event it’s all these little
things success is having a vision
success is making a compelling success
is really seeing and feeling it every
day it was strong enough for reasons
success he is feeling the sense that I’m
here to grow and I’m here to give
something to the world more than just
myself success is caring about other
people success is calling and saying I
love you in the middle of the day for no
damn reason or sending a note that will
change your relationship have a ritual
of something funny playful or a surprise
you do how many relationships are dead
today because they have no surprise
rituals anymore you need to have some
rituals some of cool things you do that
nobody else does that gives you a better
life than anybody else has all the
little stuff that’s where success comes
from in business it comes from
delivering more than anybody could
imagine all those little things add up
people go wow that’s who I want to do
business with it’s true in any area of
your life
so if you look at somebody’s really
successful in you think wow I mean
they’re so amazing there’s such a genius
you kind of dig underneath you got a
member something people are rewarded in
public from what they’ve practiced for
years in private myself and my business
people say how do you get up and
speaking of nono-chan you go for three
days and nights and the room is like it
he’s wired it’s incredible it’s like a
rock concert how do you do that how do
you have that confidence at all and you
know it’s not confidence it’s experience
now but I did so much behind the scenes
and I still
to make things right if you think if
that question shouldn’t do it I think
the challenge is that most people have
this illusion about life work balance
that’s you know if you’re gonna
accomplish it it’s what people are
laughing cuz you know it’s
right what’s true is life work
integration so I was just in twenty one
country or seven countries twenty-one
days but who’s with me is my family
who’s with me as my friends and I’ve
done well enough to have a plane and
that rooms and all that kind of cool
stuff makes it but when I didn’t we
still we pumped it together and
beginning days it was coach and dragging
ourselves around but I thought it was
great for my kids to have schooling but
I thought an education was more valuable
and traveling the earth was a part of
that but you know we’re in the middle of
this crazy schedule but we’re it’s not
work it’s a mission when it’s work it’s
that I always ask people I said how
would you describe what you do and
people I say because at work it’s a
career or submission and most people of
course say it’s work and that’s exactly
what is this heavy if it’s you know if
it’s your career it gives you some more
but your mission it doesn’t wear you out
it brings energy to you it’s fulfilling
and if you can tie your mission in with
the people that you love it’s pretty
cool you know there’s some people assume
they’re my friends I see Dean here in
front row here and it’s like we’re all
on this mission and we find time to
connect and be with each other and have
a blast with each other but we’re
sharing about things that matter I’m not
a person to go to a party and like you
know go in the corner and chitchat it’s
like you want to talk about something
deep let’s rock you don’t let me go home
and be with my family you know let me go
do something fun without some of that
nature if you can combine your mission
with your family combine your mission
with some of your friends then you’re
gonna accomplish a million times more
but if you think it’s a sacrifice don’t
do it because then all you’re doing is
you’re gonna have resentment later on or
frustration later on and and then you
really aren’t contributing because it’s
your you’re trading off you’re not
giving how many people would know that
since the time I was 17 years old before
I walked on in stage still do to this
day wouldn’t need to do it but I still
do it I never walked out there without
being in an absolute peak state of mind
you know there days my back is hurting
my throat was hurting or I may have had
a challenger my father passed away and
I’ve still got to deliver for these
people because my standard is give my
all every time everything has to be
better talk to anybody has been to
events for five ten years some of our
trainers you know they I don’t know he
does it he’s always finds a way to make
it better that’s not an ego thing that’s
a
than me I have to find the way and my
ritual though is I prepare I think I
gather new information I figure out how
to put something across better what do
people need I spend time with our
customers I see what’s going on and
before I get on stage each time I have
this little ritual to put myself in a
state of mind and I did it starting with
like 17 years old I started doing that
say I now command my subconscious mind
and I say this out loud several times
this little phrase set of phrases as an
incantation to kind of condition my mind
and body and I’d say I now command my
subconscious mind to direct me and
helping as many people as possible today
by giving me the strength and the
emotion and the humor and the brevity
whatever it takes to show this person
and help this person change their life
now and I started that with a person
when I work with people one on one I
would do that for 45 minutes driving in
my Volkswagen to go serve and coach
somebody for the first time now I don’t
say that person I say these people and I
can go out in the room of 10,000 people
and deliver 450 hours and I do it every
time I come back onstage it’s a ritual a
ritual to go into Peaks they Peaks they
don’t to show up it’ll be interrupt you
great ideas doing the rep you got to
pursue them I’m a lot of your viewers
are business owners or for getting
started in business know how good you
are in business think about this the one
universal rule that idiots in finance
know is diversification if the only free
lunch you’ve got a diversified because
if you put all your eggs in one basket
no matter how good the basket is one day
that real estate market that stock
market that bond market that
collectibles mark whatever you invest in
raid Elliott’s showed me statistically
it’ll drop 50 to 70 percent on a day now
if you’re later in life and that happens
it’s over for you so you have to
diversify it yet most people they know
real estate so they do it oh they know
stocks they do it or they grip with the
hand their parents flipping things it’s
the wrong thing to do
so you’ve got to diversify in order for
you to be able to truly succeed and
that’s why when you want a business yeah
if you put all your money in your
business which is what most of us do
naturally yeah you put all your eggs in
one basket there’s things that can
happen I mean you know you’re let’s say
you spend 20 years and you figured out
how
put together the ultimate map you know
and you remember Garmin came out with
this thing called the TomTom and of your
number used to get on your enough to
remember that yeah I just put on your
dash dash cost a hundred bucks it was a
breakthrough they’re making like nine or
something oh yeah yeah yeah
six months later what happened the
iPhone came out we have two little Maps
came out with Google Maps with their own
map on here and guess how much zero what
am I gonna do to your business when
someone takes your product reserve it
gives away for free so I always tell
people competition happens technology
happens what you must do is have a
second business with no with no moving
parts no people no time maybe it takes
you two to three days a year for two or
three hours after you’ve read the book
you put it in place and you measure it
two three times a year that’s it yeah go
on with your life now those are trouble
in your business you’re financially set
I in my life at thirty-one companies now
we have you know what do we have 1200
employees seven different industries we
do five billion in sales I mean I used
to be you know me and my seminar
business it’s grown geometrically but
with all those moving parts the only way
I’ve been able to succeed is because
I’ve taken everyone those businesses
I’ve diversified my assets so that when
things were in trouble I still have
enough economics figure myself and keep
the business going so everybody needs to
create a money machine that works while
you sleep that doesn’t have moving parts
and that’s what this is really about I
talked to Michael Jordan I’ll never
forget dad the peak of his career and
got to watch his final game saw him
backstage and spent some time with him
and there’s pretty exciting time whose
greatest basketball players I think that
ever lived and has ever lived and I
asked him I say you know what sets you
apart Michael you know what is it and is
it god-given talent ability skill what
is it he said Tony you know he said I
can shoot you straight you know it’s not
you know me trying to act humble he goes
I have a lot of town a lot of god-given
tell a lot of skill I’ve worked really
hard but he said really it’s my
standards he said every day I demand
more for myself than anybody else could
humanly expect I’m not competing with
somebody else I’m competing with well
I’m capable of hmm magic formula because
most of us lower our standards
because who you spend time with my
friends is who you become one of the
biggest reasons I started going to
seminars when I was like 17 is I had
nobody around me is a great role model I
could read about somebody but being
around people being in that environment
was very different finding way to go to
work with someone who lived that
standard of life was very different you
get around people with low standards and
you compete with it you don’t need to
compete with it it’s like okay I mean
remember Jerry Springer I don’t he’s
still in the air but you know I remember
used to get people on the show I thought
where would he find these people watch
these people my life so pretty darn good
come here that person look at them you
don’t have to change your life all you
have to do is find somebody with a lower
standard you’ll feel good about yourself
but if you feel that good feeling it’s
an illusion the only thing that’s gonna
make you happy my friend and this year
or any other is to step up it’s to raise
the standard it’s to discover what
you’re capable of and feel that
incredible power of pushing through
whatever is holding you back and get to
the other side of more of your true self
that’s what this game is all about and
look at the best of the world than
anything
Tiger Woods what’s what’s his vision to
win golf tournaments no to be the best
that ever lived
that’s his goal that’s his vision but
here’s what’s interesting he backs it up
with rituals if you just have a vision
and you know if the rituals stop lying
to yourself his rituals are he started
doing things nobody did before he went
started lifting weights golfers lifting
weights no way he went out and he
changed his swing when he was the best
in the world because he realized already
be the best that ever lived he did
enough to change his swing if you don’t
about golf you don’t change your swing
when you’re the best and he went and
retrained himself because he has
different rituals and other golfers now
many people are modeling as rituals to
get better it’s amazing you know you
look at somebody like Michael Phelps the
2008 swimmer won seven you know only two
people I think in history if I remember
correctly that have gotten seven gold
medals in one session and here’s a guy
he’s got number six centers belt he’s
exhausted and he’s going in for that
final swim I’m sure you remember and how
does the guy win by one hundredths of a
second
do you think that was some massive skill
that got him over the top
or was it a standard that says this is
who I am I am the champion and no one is
taking this from me and somehow in those
finals milliseconds hundredth of a
second he pushed himself just beyond his
competitor but you know how about
Michael Phelps would allow them be able
to push beyond that moment is this
rituals go steady the guy most people
who swim have these unbelievable
workouts he does two and three of the
workout sessions a day all the other
swimmers in the beginning thought he was
insane you can over train you can’t do
that it’s not physically possible but he
had a standard and the rituals to back
it up so here’s my final message to you
because I’ve gotten carried away I was
gonna send you like a five-minute
message but you can see there’s no
script here just me go a little crazy
with you but I want to really see you
get what you want this year don’t let
this year be like last and if last year
was great still don’t let it be that way
raise the standard your life is perfect
and extraordinary you darn well know
you’re not gonna be happy unless you
keep making it better that’s what makes
us feel alive it’s not what we get that
make us happy it’s who we become and
what we’re able to give because we’ve
become more that sense of contribution
is what creates the deepest meaning so
here’s my assignment for if you want one
if you want to go from conversation to
some action your simple thing to do
what’s an area your life right now that
you really want improve well it’s an
area that’s important to improve it’s
your body’s great how about your career
if career is great how about your
relationship intimate one especially or
your kids or your relationship with your
Creator spiritual side of your life or
is it your finances figure an area that
really matters decide on that area
number one write down what your life is
like in that area right now specifically
as possible so you might say well I’m
13.5 pounds overweight you know whatever
the weight is whatever the situation is
or my body fats like this or wake up
exhausted in the morning and you write
the truth of where you are right now
so you’re real clear or I’m not in a
relationship I say I want a relationship
but I I’m not in one I don’t seem to
find them all the good ones seem to be
gone is my belief you know and I really
do want one but I don’t have it whatever
your definition I’m in a relationship
and god I wish I wasn’t in a
relationship I’m planning my escape
wherever you are or I have a wonderful
relationship we’d love each other but
they’re just
of passion just right the truth of where
you are the area you want to change but
right how it is and then the second step
is that’s where you got to be really
honest with yourself what are the
rituals that have put me there because
whatever results you’re getting even if
you don’t like the results there are
some rituals that are keeping you in
that place there’s some rituals of what
you eat or don’t eat how you move or
don’t move how you sleep or don’t sleep
there’s some rituals and the lack of
variety or spice or energy or focus in
an area there’s something you’re doing
and it’s usually not one thing it’s a
bunch of little things they kind of do
consistently whatever you think about
getting in a relationship whenever you
think about working out whenever you
think about money and get yourself in a
state of overwhelm you start thinking
about other things you can’t control
just write down all the rituals you have
and then here’s the third step what do
you want what’s your vision and be
really specific I want to be my fighting
way I want to be the strongest I’ve ever
felt I want to be I’m gonna turn my
whatever it is be specific and then last
step number four what are the rituals
that will get you there what would you
need it differently each morning if
you’re gonna be that kind of energy that
kind of strength how would you have to
how often would you work out what days
would you work out what time a ritual
something you do consistently usually at
a specific time so becomes automatic let
me tell you something willpower doesn’t
last
but rituals can last a lifetime I bet
you have some rituals in your life right
now you’ve been doing for years even
though some of them don’t serve you I’m
just saying wake yourself up make if you
want a new year and a new life you don’t
need to start in January first start
today start with this little video and
just begin to see what happens and see
how easy it is to just do a few little
rituals don’t do them all just do two or
three new things and you know what
happens you’ll get momentum coz once you
discipline yourself in one area your
life you feel yourself doing in other
areas as well I always say something
that my original teacher taught me I
always remind people there’s always two
pains in life there’s the pain of
discipline or is the pain of regret and
discipline weighs ounces as my friend
Jim Rohn taught me regret weighs tons
you don’t have regret so right now what
do you want to change what’s it really
like one of the rituals that got you
there that will take a little homework
if you’re not sure ask the people around
you they’ll tell you what your rituals
are
what do I really want in depth one of
the rituals that’ll get me there and
then get yourself to start a few those
actions and lock them in place so I can
help you in any way we’re here as a
company to support you come to have an
event with us come to unleash the power
within or master university or get a
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click on something on this we’ll
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do something with somebody starting with
you if you make the change in yourself
you’re gonna be proud this year and no
amount of money or accolades other
people can mirror the feeling of being
proud of knowing you’ve taken back
control of your life or you’ve taken a
great life to another level because once
you do that you have something you can
give other people whether it be your
kids or your friends or your family and
ultimate that’s why it’s about some
thanks for listening I don’t how long I
went to here but hope this has been
helpful for you I just thought it’s a
new year and I want people to be able to
truly create a new life and till I see
again probably something soon or gets a
chance to meet you live strong and live
with passion and of course got bus to you happy new year
at first and next you’re not gonna learn
that from anybody else you got to find
it because success without fulfilment is
the ultimate failure and I get those
phone calls all the time for the multi
billionaire entrepreneur or politician
or business person or a person just won
their Academy Award and they’re
depressed and they can’t tell anybody
because they got all their goals but
they’re not fulfilled because they
really don’t have that sense of meaning
in their life they went for something
and they got it they achieved and if you
doubt this what I’m saying is relevant
to you or us or anyone just think about
about a year and what a month ago we
lost what I consider be a national
treasure robbing wipes how many of you
loved Robin lamps look around I’ll keep
an ounce of look and most of you didn’t
know almost everywhere you go in the
world people love Robin wings by the way
was he great at achievement oh my god
that guy he said he want to make become
a great comedian he did that I want to
make the world laugh he did I want to
make my own TV show he did I wanted the
number one TV show he did it I want to
make movies he did I want an Academy
Award for not being funny not his skill
set drama and he did it I want a
beautiful family he did it and then he
hung himself make everybody happy but
yourself not a good plan so if I had a
gift to give you it would be maybe make
a different decision and decision is
that no matter what happens in your life
you’re gonna live in a beautiful state a
beautiful state and that could be happy
that could be grateful that could be
being generous those are all beautiful
states aren’t they it could be curious
it could be fun it could be playful
you’re not limited to one state but it’s
different than suffering and most people
suffering and all suffering I’ve ever
seen I’ve traveled 100 countries that
dealt with presence of countries and you
know presidents of businesses CEOs I’ve
dealt with people in prison I thought
with you name average people suffering
always comes because you’ve obsessed
about something related to you you can
only be depressed if you’re focusing on
yourself so now I’m depressed cos it’s
my kids and and they’re not doing well
no you’re depressed cuz you feel you’ve
failed your kids it’s about you it’s
about how you think you what you
shouldn’t
or shouldn’t have done or what someone
did to you or didn’t do to you in the
past through the future which don’t even
exist so I have a simple goal my goal is
help people make a decision that says I
don’t know what’s gonna happen you might
get a divorce even though you don’t
think so you might find a family of your
family with cancer you might have your
house get burned down I have a tornado
go by and if you live in the same place
it happens every two years and you move
back we should talk but some people seem
to do that for some reason you can’t
control those things I can’t control
those things I don’t want those to
happen to you or anybody I love or
anybody who’s even a stranger to me but
they’re going to happen true not
positive thinking both just the truth so
if that’s gonna happen I say make a
decision now that says I’m gonna live in
a beautiful state and I’m gonna find
beauty and whatever Life brings me cuz
life is too short not too high it’s Tony
Robbins Happy New Year listen how’s your
new year coming out so far I know it’s
early it’s January 15th and I thought
I’d send you out this little video
message because you know what that day
means don’t you January 15th is the
cutoff statistics show that 95% of the
people that actually made a New Year’s
resolution have already broken it by
today and that’s if you even made a
resolution now if you’re the exception
to that I’m thrilled for you and I
support you and I say keep rocking it
but if you’ve missed maybe I could drop
you a quick little message or two here
that can help you not only recover but
get way beyond just making some new
year’s resolution and make some real
lasting change in your life I mean think
about it most people don’t even make a
resolution anymore why because they’ve
made them from years and years and years
and they know they’re not gonna follow
through so after a while who wants to
disappoint yourself who wants to be
upset with yourself why even bother to
set a new standard for this year you
know it’s gonna be the same as last year
if you’re the kind of person watching
this right now and you’ve actually
opened this email and you haven’t shut
me off already then obviously that’s not
you so the question is you know what is
it that makes us even want to make a
resolution interesting question why is
it at the beginning of the year we have
this tradition but it goes beyond
tradition it’s something inside of us
that makes us want to make things better
and I think part of it is the calendar
gives us this idea that we can have a
fresh start that we can start from fresh
and have this great victory and it’s
really the calendar itself is quite
arbitrary it’s wonderful to use it but
if you didn’t use it effectively let’s
use the calendar to serve you today
let’s just see what does it really take
to make this thing happen because
there’s no denying that inside of you
the only thing that’s gonna make you
happy and the your head and the decades
ahead it’s gonna be having you have an
experience where on a regular basis you
feel like your life is making progress
if there’s one thing I teach and I want
to remind you of it it’s really simple
things getting things is not gonna make
you happy that’s good news in a tough
economy it’s a good reminder you know it
doesn’t matter what you get doesn’t
matter whether it be money or
opportunity all those things might
excite you for the moment you know even
a relationship as magnificent it may be
might be exciting for a while but if you
don’t keep growing that relationship
isn’t gonna stay exciting so the secret
to real happiness is progress progress
equals happiness and if we can make
progress on a regular basis we feel
alive and that’s why at the beginning of
the year we get this thing like okay I
can have this fresh start I could really
do what my soul desires I could expand I
could grow I can improve I could change
or maybe better than change I could
progress see think about that progress
is an aliveness to it doesn’t it you
don’t have to work at changing people
say all the time that allow I’m working
on changing don’t worry about it if the
work on changing changes automatic your
body’s gonna change whether you want it
or not as the years go by you no matter
how hard you work there’s gonna be some
changes going on there if the economy is
gonna change no matter what you want it
to do the weather is gonna change
relationships are gonna change
everything in life is always changing we
have to work on change change is
automatic but progress is not so if you
want to make real progress then you
really got to look at your life in a
different way you got to say I gotta
take control of this process and not
just hope it’s gonna work out like
people do who make a resolution because
really isn’t that what they’re really
doing at the beginning of the year
they’re saying well here’s my
resolutions for the year and they really
basically tell you their wishes it’s
their wish list it’s what they hope it
all comes together and then they call it
a resolution but
don’t know what a resolution is when you
resolve something to have a resolution
is to resolve it when you’ve resolved
this is how it’s gonna be that’s when
you cut off any possibility except the
thing you’ve committed to it’s like the
old adage if you want to take the island
you burn the boats because when you burn
those boats there’s no going back you’re
gonna find a way to make things work and
most people they’re stating what they
hope will come together and if it
doesn’t happen then they’re disappointed
but they’re not too disappointed cuz
they’re not too vested what does it take
to successfully create a lasting change
in your life to not only have a new
year’s resolution you follow through on
but really have a lasting change well
the first step for lasting change is
very much like making a new year’s
resolution fundamentally it’s the same
the first step is you gotta have a
vision a vision for what it is you
really truly want not what you think you
want or what you should have I mean what
are most people’s New Year’s resolutions
I’m gonna stop eating sugar you know I’m
gonna stop smoking I’m gonna lose ten
pounds probably that is it’s not very
inspiring for most people you know it’s
not telling you what you’re gonna get
it’s only what you’re not gonna do and
it’s kind of hard to have you move
forward with that a vision is about what
you’re here to create a vision that
really works is one that excites you if
you say well mine you know my resolution
my goal my how come for this month this
week this year is to lose X number of
pounds that’s okay but it’s not very
compelling it has to be a compelling
vision it’s gotta have something has the
power to pull you not something you have
to push yourself to do those are two
different kinds of motivation push
requires willpower and willpower never
lasts what will last is pull having
something so exciting so attractive so
something you desire so much that you
have a hard time going to sleep at night
you get so up early in the morning to
rock it and take it to the next level
that’s what you’re looking at great and
that wasn’t easy to get but one of the
reasons we do seminars and events and we
say you know why do that why isn’t my
not just read a book or something is
because when you get an environment
where you were people that are being put
in a peak state like when you’re going
to a sporting event if you watch the
sporting event at home it might have a
certain level of excitement but when
you’re in a stadium with 50,000 people
suddenly it has a whole different level
of intense
when we feel that and the bottom line of
our follow-through comes down to our
emotional intensity in a different state
of mind you’re gonna come up with a much
better and more exciting vision than if
you’re sitting the couch going okay what
are my new resolutions for this year and
you’re doing it the morning after the
new year is started and you’re a little
inebriated and the football games on the
background probably not gonna have the
power of focus they’re probably not
gonna have the power the energy to
create something that’s gonna pull you
for this year and you got to do that so
it’s got to be a vision that’s
compelling something that you know it’s
gonna be a gift to make sure that it
happens and also along with that
compelling vision you gotta have strong
enough reasons that you’re gonna follow
through and the going gets tough that’s
one of the biggest things missing for
most people they say oh this is what I
want to do it’s not very exciting it’s
not very compelling but most importantly
they don’t have strong enough reasons to
push themselves through what’s gonna be
necessary to get that dream to get that
goal when the inevitable challenges come
up when you’re starving hungry and
you’re trying to go on a diet right when
you got no time and you’re stressed out
and you haven’t worked out still and
that’s what you’re supposed to do when
the economy gets tight and what you
thought you’re gonna do it doesn’t work
and so you give up on the goal instead
of finding another way to get there you
don’t let the fear take you over if you
got strong enough reasons those reasons
can be positive or those reasons can
also be negative they can be if I don’t
do this this it’s gonna cost me and if I
do to this this is what I’m gonna gain
in my life
reasons come first answers come second
the first real breakthrough that you had
as a team that started you on your path
and how did you get there
gosh there’s so many one of the first
ones I think was probably just anchoring
in when I met my mom and my dad I forded
fathers but I was a powerful woman so
she kicked my father out whose name I
carry and he adopted me and when he went
out she decided wasn’t his side so she
kicked me out to you by Jason out with a
knife and I wasn’t worried she’s gonna
stab me or anything but I decided this
is freedom and I’ve got to find a way to
make my life work but I had no money out
of 1960 Volkswagen I worked forty
dollars a week as a janitor to buy and
pay for and so I had no car and no money
I don’t know any
thing I went slept in a person’s laundry
room and then I decided I’ve gotta
figure out what to do and I needed to
feed my mind because I was so depressed
I was so overwhelmed I’m missing my
brother and sister and feeling just
completely out of sorts so I I got on a
bus and I traveled 14 miles a member
because I had a brownie at one time and
I was bookstore and I bought this book
called the magic of believing my quad
head crystals the first real book other
than maybe thinking Grow Rich or
Emerson’s essays and I started on this
journey of saying every single day I’m
gonna feed my mind I’m not going to hope
good thoughts show up I’m gonna read
biographies I’m gonna I’m gonna find out
what makes people tick I’m gonna
understand what makes me tick and I
wanted to be a book a day but I didn’t
do that with a speed reading class and I
read seven books over seven years and
they were all personal development human
development psychology physiology and
then what I try to do is take anything
that I learned and apply it and then
when I applied it you know I was 5-1 in
my sophomore year in high school I’m six
seven now I talk people differences
personal growth but sincerely I I became
mister solution because I wanted to help
everybody so I was this little fat guy
and I couldn’t lose weight and I lost
weight all my buddies are like how’d you
do that I said well here’s what I did
they lost weight man we all got girls
and as a young kid given that led to
where you know if you have a problem I
was mr. solution specially if your girl
has more so if the breakthrough was
really understanding the power of
compressing decades in the days and if
someone has spent decades in their life
and they compress it into a book and you
can read it in an hour or a few days you
have such an advantage because when you
learn by your own experience it’s
painful and it’s slow when you learn
about other people’s experience
everybody knows in the financial world
other people’s money is leveraged right
well other people’s experience is more
powerful than other people’s mind
because you can have the money and lose
it but if you give the experience you
can change it all so I think that was
the beginning for me and it set me on a
wife long path of hunger you know I’ve
never lost my hunger if you get a
compelling vision and you got strong
enough reasons that will push you
through the tough times you’re gonna do
things other people don’t do instead of
collapsing even if you get off target
you won’t go oh I blew it you’ll get
right back on target and make the change
make things happen
and I know you’ve done this in many
areas your life just think about it
again and I’m not teaching you something
really new here today I just want to
remind you of what your soul knows you
got a change you got it improve and
you’ve got to go through a simple
process fundamentally to make that
progress first step vision that’s
compelling second step make sure that
they’re strong enough reasons to follow
through third step
you’ve got to review it and feel it
every day I mean anything have you ever
had this happen in your life has there
been anything in your life that you’ve
ever wanted so badly you were so
desirous of it yeah it’s such a hunger
for it that you couldn’t stop thinking
about it could been a career move could
have been when you’re a kid a car it
could have been a relationship it could
have been anything but you were obsessed
you wanted to make this happen you
wanted to attract this to your life you
wanna you just wanted something and you
didn’t even know how to get it but it
was so compelling team kept thinking
about it every day and visioning and
imagining it feeling it and then stuff
happened and suddenly you started
attract people or situations to your
life and it just came together like you
didn’t even have a total plan it was
just that it was so a part of your focus
with so much intensity and emotion so
often that it sensitized you to notice
anything that could get you there
there’s a part of your brain called the
reticular activating system for short we
call it the RAS that part of your brain
determines what you notice in the world
and it’s really important because when
you set a goal when you get really clear
on a vision they’re strong enough
reasons and you review it enough it
becomes a part of you that part of your
brain says anything that relates to this
I need to notice it’s like did you ever
buy a certain kind of car or maybe a
certain outfit and suddenly you see that
car everywhere are those outfits
everywhere well you know the cars were
always around but why do you see it now
because your Ras knows this is important
this is part of my world now similarly
when you really get clear and it’s
compelling and you’re reviewing it every
day got strong reasons you’re viewing it
every day and you’re feeling it the
brain becomes incredibly acute at
noticing anything to get you to move
forward and so that’s the power of this
so you know what do people do with New
Year’s resolution they come up with
something they kind of want it’s not a
compelling vision they don’t really have
strong enough reasons and they never
review it again and told a notice that
they broke what
they said they really want to have make
happen cuz they didn’t really resolve if
you resolve you got the vision it’s
compelling you review it daily and you
feel it you envision it and you
experience it simple as it sounds now
ultimately what is this really about
ultimately if you’re gonna have lasting
change in anything you’re really talking
about just raising your standards I mean
I always tell people if you want to know
how to change your life and give it to
you in three words boring as it sounds
raise your standards and what does that
mean corny as it sounds raise your
standards I’ll thank you for the
breakthrough thought Tony I’m glad I
wasted my time watching this little
email of you but think about it lasting
change is different than a goal you
don’t always get your goals but you
always get your standards maybe it’ll
help you is to think about it this way I
try to explain standards to people with
a different set of words think of it as
everybody in life gets there must they
don’t get their right think about
it you must be above a list of shoulds
no they don’t you have a list of the
shoulds things you should do you should
follow through on I I should lose some
weight I should work out more I should
make more calls I should respond more
rapidly to my email whatever you know I
should get into the office earlier I
should be you know more confident
whatever your should list is people love
to have their should list make me met
but it’s kind of like New Year’s
resolutions if it does it’s really
exciting but if it doesn’t which is most
the time it’s a little disappointing but
you kind of know it’s not gonna happen
but when you decide something as a must
for you an absolute must when you come
up any possible you say I’m gonna find
the way I’m gonna make the way human
beings when they resolve things and they
have make a real resolution inside
themselves which is they raise the
standard they make it a must they find a
way think about in your own life happens
you had some area of your life where you
raise your standard and your life has
never been the same
maybe at one time your life you use
smoke cigarettes or you did something
and you did it for years and you kept
trying to change it trying to change it
and kept telling yourself I should and
then one day something happened
something just clicked you over
something took you over that kind of
tipping point and inside yourself you
said no more it was a very very
different experience wasn’t it something
inside has shifted and what was a should
became a must and you’ve never gone back
under this room knows how to create
you’re not a manager of your life you’re
a creator of your life or you wouldn’t
be in this room how do you create your
life you get hungry for something don’t
you
who has done something in your life that
once seemed difficult or impossible and
now it’s part of your life who’s got
something in your life for this area say
I how did you do it you created it three
ways number one you decided there’s
something you wanted so bad that you
unleashed all your desire you became
obsessed with it if it was a business or
a car or a relationship or a
transformation in your body if there’s
something you want sin vision and now
it’s real it’s because you didn’t just
envision it you brought so much emotion
to it then now it’s in your life it was
once a dream it was once a goal and now
it’s in your life how many have
something like that in your life now say
I you may take it for granted now
hopefully not but it was once just a
vision may have seen impossible at one
time so how did you do it you started
with a concrete vision of what you
wanted and you focused on it
continuously didn’t you wherever focus
goes energy flows you envision something
you got clear about it and then you
started thinking about all the reasons
why you wanted it you got excited about
it so this is what’s next for me now I
want this you may have dreamed about a
thought about and talked about it but
when you focus on something continuously
something magical happens you get
insights don’t you you overhear a
conversation here’s something you
wouldn’t have heard if you didn’t have
that outcome or goal that you wanted so
badly
who’s ever come up with something
obsessed about it didn’t even know how
to do it and it just happened and it
came together who’s that that experience
say I so why don’t we happened that
power now for your business in life Jeff
smoke cigarettes the jammer eat a
certain way drink a certain form of
alcohol and then finally say no more you
just don’t go back and notice this it
doesn’t really take any willpower
anymore because somewhere when we make
this click we make something a must we
attach ourselves to it it becomes part
of our identity the one thing I’ve
learned in the last gosh 33 years are
working with people from now over 100
countries four million people is human
beings absolutely follow through on who
they believe they are and you said said
to me well I’m really gonna work hard to
stop smoking but you know I’ve been a
smoker my whole life and I’m you know I
am a smoker I know your days are
numbered you’re gonna be back smoking
cigarettes again because we all act
consistent with who we believe we are
I tell people the strongest force in the
whole human personality is this need to
stay consistent with how we define
ourselves
if you define yourself as somebody who
is really conservative you’re not gonna
be crazy and act now it’s unless you’re
really drunk or something and then you
can say it’s the alcohol when it really
does you finally getting permission to
be yourself the alcohol is your excuse
if you’re a really crazy person you act
crazy outrageous playful you don’t act
conservative because that’s not who you
are very often people say well I can’t
do that I’m not that kind of person and
I always say to people really when did
you define yourself I mean really how
many years ago did you come up with what
you could and couldn’t do in your life
how many years ago most people if they
really look at how they’re living their
life today it’s based on a set of
standards a set of beliefs that they
made choices about 10 20 30 or more
years ago I mean very often we made
decisions in our youth or very young
about what to believe about what we were
capable of about who we are as a person
and that becomes the glass ceiling whew
well that controls us there’s a corny
metaphor but it’s true I remember one
time I was with my family at the circus
and there was a person there and they
had this big giant elephant and you look
at this
elephant and they take this little rope
put around the elephant’s neck and they
drive the stake into the ground and I
mean you look at this you know that
elephant could rip down the entire tent
with almost no effort and yet the
elephant doesn’t struggle doesn’t try
why cuz the elephant’s conditioned and
they can take that elephant conditioned
the elephant when it’s a baby elephant
that’s how they train them when it’s a
little baby elephant it doesn’t have the
power yet they put a big rope around it
and they drive this huge stake in the
ground and your elephant fights and
fights and fights and one day finding
that often decides I’m not capable of
pulling this out and once that becomes
the definition of an identity of any one
an elephant in this case they don’t even
try anymore it’s just who I am that’s
how it is that’s just the way it is in
my life I’d like to ask you to take a
look at any place you’ve got a
limitation ask yourself when did I
decide to accept that limitation and you
may not even see it as a limitation you
might see that just that’s who I am but
so often our alliance we’ve adapted to
be a certain way so that we don’t fail
or so that people will like us or
respect us but it’s not necessarily who
we are joy comes when you’re spontaneous
it’s really hard to be truly happy when
you’re not being yourself and most of us
have no clue we are and so a big part of
my work if you’ve ever been to an event
you know is to get people or do things
spontaneously without thinking because
that’s when the real you shows up that’s
when the energy comes alive and when you
do that when you start to connect to
your true nature suddenly there’s energy
available for you to set a higher
standard for what you want in your life
that’s what this is really all about and
when I talk about standards when I talk
about you know shoulds versus muss think
about your own life I know there have
been areas in your life where some point
in time you just shift it and you raise
the standard in your life changed
because whatever people have their
identity attached to they live we live
who we believe we are that’s just how it
works it’s just kind of like I give an
example look at your physical body your
physical body today is an absolute
reflection of only one thing
not your goals not your desires but your
standards the identity law for yourself
if your standard is you’re an athlete
then
there’s a certain amount of strength a
muscle tone and energy that’s available
in your body on a regular basis because
that’s who you are and so you do
whatever is necessary to maintain that
identity again the strongest force and
the human personalities this need to
stay consistent with how we define
ourselves because if you don’t know who
you are you would not act once you lock
in on that identity your brain finds a
way to keep you there if you say you
know man I’m overweight I’ve always been
overweight I’m big-boned and that’s the
story you’ve got and you’re gonna always
find a way to get back there that’s
you’re settling point that’s your
identity that’s where things lock in if
you see somebody who’s in really great
shape you ask him do you work out you
know the answer yes how often and
they’ll tell you three times four times
five times a week whatever in a seven
our last people who here works out at
least five days a week and I’m stand-up
and you look around that room and you
know that they work out five times a
week as you can see their body you don’t
just get a result without some kind of
action without some form of ritual
ritual meaning actions you do
consistently now do you think you know
those people that are out there working
out five days a week do they have more
time than you do or I have for anybody
else of course not is that a wife less
busy of course not
it’s just a must for them they must work
out that way and they’ve made that turn
their life changed so I’m not saying you
have to work out five days a week I’m
just saying whatever you really want
once don’t get met consistently
standards do whatever you identify this
is Who I am and so it’s not so much
about changing your identity as this
expanding it you know deciding that you
know instead of your goals to lose ten
pounds which is not compelling what if
your vision was to get back to my
fighting weight you know just this year
this month this next 90 days I’m gonna
transform my body I’m gonna take on a
new challenge I’m gonna find some
technique or strategy there’s a million
of them that can reframe myself where I
want to feel a younger stronger more
vibrant than ever before here’s my
reasons because I want the energy to
really make my life work because it’s
tough out there and I want to be
stronger than I’ve ever been before
I don’t think go in front of mirror if
I’m naked not you know wanna laugh
take a good look and go yeah I’m proud
of whatever I see there
whatever it takes something’s gonna make
you laugh smile something that’s gonna
tease yourself but something’s gonna
move you to another level if you
identify yourself in a new way and you
own that every day and that becomes the
staredown you live you’ll find the way
to make that standard real my entire
life from the very beginning days was
how do I do more for others than anyone
else on earth how do I give them
experiences that are lasting how do I
create change what change was impossible
how do I take somebody from the therapy
for 7 years in an hour produced that
result and the way I did that was by
challenging traditional psychologists
and psychiatrists and getting on
national radio and saying given you were
stationed on handle in an hour which was
pretty abrasive you know as a young kid
you can get by with that stuff but the
best part was I backed it up and so one
of the first interventions I did was in
Vancouver British Columbia Canada back
on the radio and this psychiatrist got
on the phone and just on the radio why
I’m just passionate you are a liar
you’re a charlatan people like you
should not be loud on the radio and I
said sir I said I said are you you know
scientists used to the course of a
physician I said well scientists would
never make an assumption you’ve never
met me right now you’ve never been quiet
snow you call me a liar on national
radio I said she must be stating a
hypothesis
your hypothesis is that I’m gonna live
in Charlotte and if you’re staying
hypothesis and you’re truly scientist
you gotta be willing to test it am i
right
yeah it’s great I’m doing a free guest
event the Holiday Inn tomorrow night
anyone hearing my voice can come I’m
gonna do a series of demonstrations and
I’m gonna take one of your clients and
turn around I said share with me
somebody that you’ve never been able to
change I said I’m sure you got plenty of
those you wanna play hardball quite
harmful because one of the patients that
aren’t ready to change and I said I
haven’t found any course I’ve done three
therapies total but I’d sooner flee a
long story short he told me this woman
he’d been working on for seven years
what a snake phobia a phony is not just
a fear it’s a funny control response to
fear so like she dreamed the snake would
bite her on the
and then the adrenaline shoot through
her body and wake her up and there’s
enough in four to seven times a night
seven years so you know he was put in
the corner and so he brought her down it
took me about 15 minutes at the end of
it I tested first and she’s screaming
and shaking and then I wrapped the snake
around her and that changed my entire
career because in that moment everything
there’s no question everybody on earth
under this woman is transformed and I
said you’ve been treated but that’s like
nitrogen how many years then I took on
sports stars so that I could turn around
you know I could it’s work my mother
Teresa Nelson Mandela Bill Clinton and
as the years went by it just built it
doesn’t though think about it doesn’t
matter what’s happening quote-unquote in
the marketplace people that make money
find a way to make money no matter what
don’t they I mean most people’s standard
is to pay their bills so that’s what
most people find a way to do even when
economic times get tough most people if
that’s their absolute standard they find
a way some people’s standard is pay
their bills and most of the time and so
most of the time they do some people
standard is not just to pay their bills
but to take care of their family and
maybe even some of their friends and
they find a way in fact you know some
people may be in a family where if they
don’t have enough money they barely have
money to pay their bills they work
through guts out and then somebody their
mother their father somebody else their
sister gets ill and there’s not enough
money to take care of it nobody else has
money and family they don’t either but
they find a way to get that money to
take care of their mother or father
don’t they and pay their bills they
never could do it before why the
situation made them raise their own
standard and not everybody does that
somebody else in the family might have
money and still don’t take care of her
mother it all comes down to the inner
game my friends
changing your life is a change in the
inner game the outside world you can’t
control but you have an absolute control
over this one if you learn that dynamics
of what shapes you and identity is one
of those simple clear fundamental basics
that if you start to shift it everything
else will shift in your life as well
some people by the way have to have more
than enough money to do what they want
when they want where they want with
whomever they want
contribute the way they want if that’s
their must they find a way I know that
sounds overly simplistic but it’s
now somebody once said you can take all
the money in the world out of the hands
of everybody out of all the wealthy
people in the world who are really
successful give it to other people it
wouldn’t take too long those people have
it back in their hands it’s not because
they’re manipular that’s because they
have a standard some are manipular don’t
get me wrong but they’ve got a standard
of what they’re gonna find a way to make
happen I’m just simply saying to you
take those three magic words and live
them raise your standard if you really
want to do it then I’ll tell you the
most important secret have you ever done
this have you ever told yourself you’re
raising your standing okay I’m gonna go
make this happen I’m gonna go make this
much money I’m gonna transform my kids
I’m gonna create the ultimate
relationship of my life I’m gonna
transform my body whatever it is and
then you don’t have strong enough
reasons and you know lose use it you
don’t follow through it’s because you
didn’t back up your standards with what
makes those standards real and that’s
rituals rituals are where the power is
whenever we do our Robbins results
coaching and we did Robbins equals
results late we get results with people
it’s the same way if you listen to my
ultimate edge program are back in the
old days personal power or if you went
to one of my seminars you know what I do
is I take these huge challenges you got
and we break them down their little
bite-sized steps little things you do
each day that after you do them you get
so much momentum that it’s easy to
succeed you’re not overwhelmed you have
these victory day after day after day on
little things if you went to ultimate
edge I’m sure you learned about the hour
of power or the 15 minutes to be able to
be fulfilled or 30 minutes to thrive
where you literally just condition your
body and emotion with a couple little
rituals so it doesn’t matter what’s
going on in your world you feel that
strength and it’s not fake it’s not some
pump up it’s coming from inside you and
it works rituals define us see all the
results in your life are coming from
your rituals well how do you reframe it
so it becomes possible in your mind and
how much of that is mindset I think
impossible is not a fact it’s an opinion
when someone tells me it’s impossible
I always just looking anybody around me
knows that they can’t do this that’s
part of it but if they didn’t know me
it’s your opinion they’ll say no science
shows actually and how many times a
scientist shows something’s impossible
now science shows it’s possible things
are impossible till somebody does it and
so I find that you know most of your
business people you look at businesses
and what does it take to make a business
grow it’s not impossible like a business
grow this has been shrinking for a long
time or it’s been stuck the real problem
is always the choke hold as always the
psychology and the skills of the leader
always an 80% of that as psychology and
20% as the mechanics like if you don’t
know how to read your financials and
you’re trying to fly the plane of your
your company I mean come on you know if
all you do is go down and you look at
profit loss and you see what it is and
you have a beer either way you either
celebrating the brass you know something
you know you’re gonna be in trouble
right but if you have the skillsets
that’s one thing but you can get any
skill set if you have the psychology and
anytime a business is not growing it is
not because it’s impossible it’s because
they aren’t innovating and they’re not
innovating because they’re believing
it’s impossible I mean if we all know
what does it take to transform now
obviously hopefully but it takes three
things to create a breakthrough and
anything and your personal life in your
business anywhere you need a strategy
but that’s not the first place you
should look in it the first place all of
us look me too
it’s our inherent thing you want to lose
weight well how do I do it I want to
grow my business how do I do it it’s
it’s instinctive we’ve been trained to
think that way but the problem is the
how-to is usually not that complex gonna
come on 70% of America is what 75% of
America now is overweight is that
because it’s so complex that have you
fit and strong right you know only the
1% know the answer is they hide it from
you you have to work your ass off to not
hear what it takes right
and so so you know I remember I went to
this I went to a TED med center and I
watched about 12 doctors what I have to
get up and do these stories about if we
could just get patients to take their
medications and try to figure out the
whole thing and I was just looking and
going you’re all talking about strategy
you’ve forgotten psychology because
strategy’s wonderful I’m a strategist
I’m a whole life figure out strategy is
we both know a strategy could save you a
decade right and this is a strategy
could save you you know you could make
it interesting success and failure but
most people have strategies available or
they could get them or you could create
them but the problem is you got a story
and your story is why it isn’t working
and the story is I’ve tried what what
everything if you tried everything you’d
be fit you tried everything you’d be
profitable if you tried everything you’d
be there but people said you know I’m
big-boned that’s what I used to say I’m
still big-boned but I’m 38 pounds
lighter than I was 25 years ago and I’ve
never gained it bad right a bar was big
bone that was my story all the good ones
are gone that’s why I’m not in a
relationship or they’re gay and I’m not
or in-game they are or whatever the
story is there’s always a story and what
I tell people’s you know if you can just
divorce the story of your limitation and
marry the truth of your unlimited
capacity then the whole game changes
they start with a standard and then have
rituals that follow it up like for
example if you are where you want to be
physically you have very different
rituals than if you’re not where you
want to be physically if you’re
overweight you and I both know you got a
different ritual than if you’re
physically fit completely different you
get up in the morning what’s the first
thing you do if you’re fit your shoes
are there you roll over don’t matter how
you feel you put on your shoes you
lacing you start walking or whatever
that ritual is if you’re overweight you
roll over and you have a very different
ritual you might roll over several times
to turn the alarm clock off you go in
and get your mocha mocha whatever you
know special coffee stop by at Starbucks
all over the case maybe you have your
nice sugar muffin you know it’s supposed
to be really nice for you whatever you
do it’s a different ritual if you have a
great passionate relationship you have
very different rituals and how you come
home than if you have a lousy
relationship when you come home and the
first thing you do is you’re tweeting
somebody or you’re emailing or flipping
on the news or you don’t even come home
and what are the rituals whenever I
study people that are successful while I
look for is what’s the standard they
hold himself to and then what are all
those little rituals that up because
think about it success and failure are
not giant events they don’t just show up
you don’t just suddenly become
successful or suddenly have this
cataclysmic event that makes you fail
may look that way but failure comes from
all the little things its failure to
make the call its failure to check the
books its failure to say I’m sorry its
failure to push yourself to do things
physically that you don’t want to do and
all those little failures day after day
come together until one day some
Cataclysm if it happens you blame that
that event happened because you missed
all the little stuff do you agree with
me and success by the way is not some
overnight event it’s all these little
things success is having a vision
success is making a compelling success
is really seeing and feeling it every
day it was strong enough for reasons
success he is feeling the sense that I’m
here to grow and I’m here to give
something to the world more than just
myself success is caring about other
people success is calling and saying I
love you in the middle of the day for no
damn reason or sending a note that will
change your relationship have a ritual
of something funny playful or a surprise
you do how many relationships are dead
today because they have no surprise
rituals anymore you need to have some
rituals some of cool things you do that
nobody else does that gives you a better
life than anybody else has all the
little stuff that’s where success comes
from in business it comes from
delivering more than anybody could
imagine all those little things add up
people go wow that’s who I want to do
business with it’s true in any area of
your life
so if you look at somebody’s really
successful in you think wow I mean
they’re so amazing there’s such a genius
you kind of dig underneath you got a
member something people are rewarded in
public from what they’ve practiced for
years in private myself and my business
people say how do you get up and
speaking of nono-chan you go for three
days and nights and the room is like it
he’s wired it’s incredible it’s like a
rock concert how do you do that how do
you have that confidence at all and you
know it’s not confidence it’s experience
now but I did so much behind the scenes
and I still
to make things right if you think if
that question shouldn’t do it I think
the challenge is that most people have
this illusion about life work balance
that’s you know if you’re gonna
accomplish it it’s what people are
laughing cuz you know it’s
right what’s true is life work
integration so I was just in twenty one
country or seven countries twenty-one
days but who’s with me is my family
who’s with me as my friends and I’ve
done well enough to have a plane and
that rooms and all that kind of cool
stuff makes it but when I didn’t we
still we pumped it together and
beginning days it was coach and dragging
ourselves around but I thought it was
great for my kids to have schooling but
I thought an education was more valuable
and traveling the earth was a part of
that but you know we’re in the middle of
this crazy schedule but we’re it’s not
work it’s a mission when it’s work it’s
that I always ask people I said how
would you describe what you do and
people I say because at work it’s a
career or submission and most people of
course say it’s work and that’s exactly
what is this heavy if it’s you know if
it’s your career it gives you some more
but your mission it doesn’t wear you out
it brings energy to you it’s fulfilling
and if you can tie your mission in with
the people that you love it’s pretty
cool you know there’s some people assume
they’re my friends I see Dean here in
front row here and it’s like we’re all
on this mission and we find time to
connect and be with each other and have
a blast with each other but we’re
sharing about things that matter I’m not
a person to go to a party and like you
know go in the corner and chitchat it’s
like you want to talk about something
deep let’s rock you don’t let me go home
and be with my family you know let me go
do something fun without some of that
nature if you can combine your mission
with your family combine your mission
with some of your friends then you’re
gonna accomplish a million times more
but if you think it’s a sacrifice don’t
do it because then all you’re doing is
you’re gonna have resentment later on or
frustration later on and and then you
really aren’t contributing because it’s
your you’re trading off you’re not
giving how many people would know that
since the time I was 17 years old before
I walked on in stage still do to this
day wouldn’t need to do it but I still
do it I never walked out there without
being in an absolute peak state of mind
you know there days my back is hurting
my throat was hurting or I may have had
a challenger my father passed away and
I’ve still got to deliver for these
people because my standard is give my
all every time everything has to be
better talk to anybody has been to
events for five ten years some of our
trainers you know they I don’t know he
does it he’s always finds a way to make
it better that’s not an ego thing that’s
a
than me I have to find the way and my
ritual though is I prepare I think I
gather new information I figure out how
to put something across better what do
people need I spend time with our
customers I see what’s going on and
before I get on stage each time I have
this little ritual to put myself in a
state of mind and I did it starting with
like 17 years old I started doing that
say I now command my subconscious mind
and I say this out loud several times
this little phrase set of phrases as an
incantation to kind of condition my mind
and body and I’d say I now command my
subconscious mind to direct me and
helping as many people as possible today
by giving me the strength and the
emotion and the humor and the brevity
whatever it takes to show this person
and help this person change their life
now and I started that with a person
when I work with people one on one I
would do that for 45 minutes driving in
my Volkswagen to go serve and coach
somebody for the first time now I don’t
say that person I say these people and I
can go out in the room of 10,000 people
and deliver 450 hours and I do it every
time I come back onstage it’s a ritual a
ritual to go into Peaks they Peaks they
don’t to show up it’ll be interrupt you
great ideas doing the rep you got to
pursue them I’m a lot of your viewers
are business owners or for getting
started in business know how good you
are in business think about this the one
universal rule that idiots in finance
know is diversification if the only free
lunch you’ve got a diversified because
if you put all your eggs in one basket
no matter how good the basket is one day
that real estate market that stock
market that bond market that
collectibles mark whatever you invest in
raid Elliott’s showed me statistically
it’ll drop 50 to 70 percent on a day now
if you’re later in life and that happens
it’s over for you so you have to
diversify it yet most people they know
real estate so they do it oh they know
stocks they do it or they grip with the
hand their parents flipping things it’s
the wrong thing to do
so you’ve got to diversify in order for
you to be able to truly succeed and
that’s why when you want a business yeah
if you put all your money in your
business which is what most of us do
naturally yeah you put all your eggs in
one basket there’s things that can
happen I mean you know you’re let’s say
you spend 20 years and you figured out
how
put together the ultimate map you know
and you remember Garmin came out with
this thing called the TomTom and of your
number used to get on your enough to
remember that yeah I just put on your
dash dash cost a hundred bucks it was a
breakthrough they’re making like nine or
something oh yeah yeah yeah
six months later what happened the
iPhone came out we have two little Maps
came out with Google Maps with their own
map on here and guess how much zero what
am I gonna do to your business when
someone takes your product reserve it
gives away for free so I always tell
people competition happens technology
happens what you must do is have a
second business with no with no moving
parts no people no time maybe it takes
you two to three days a year for two or
three hours after you’ve read the book
you put it in place and you measure it
two three times a year that’s it yeah go
on with your life now those are trouble
in your business you’re financially set
I in my life at thirty-one companies now
we have you know what do we have 1200
employees seven different industries we
do five billion in sales I mean I used
to be you know me and my seminar
business it’s grown geometrically but
with all those moving parts the only way
I’ve been able to succeed is because
I’ve taken everyone those businesses
I’ve diversified my assets so that when
things were in trouble I still have
enough economics figure myself and keep
the business going so everybody needs to
create a money machine that works while
you sleep that doesn’t have moving parts
and that’s what this is really about I
talked to Michael Jordan I’ll never
forget dad the peak of his career and
got to watch his final game saw him
backstage and spent some time with him
and there’s pretty exciting time whose
greatest basketball players I think that
ever lived and has ever lived and I
asked him I say you know what sets you
apart Michael you know what is it and is
it god-given talent ability skill what
is it he said Tony you know he said I
can shoot you straight you know it’s not
you know me trying to act humble he goes
I have a lot of town a lot of god-given
tell a lot of skill I’ve worked really
hard but he said really it’s my
standards he said every day I demand
more for myself than anybody else could
humanly expect I’m not competing with
somebody else I’m competing with well
I’m capable of hmm magic formula because
most of us lower our standards
because who you spend time with my
friends is who you become one of the
biggest reasons I started going to
seminars when I was like 17 is I had
nobody around me is a great role model I
could read about somebody but being
around people being in that environment
was very different finding way to go to
work with someone who lived that
standard of life was very different you
get around people with low standards and
you compete with it you don’t need to
compete with it it’s like okay I mean
remember Jerry Springer I don’t he’s
still in the air but you know I remember
used to get people on the show I thought
where would he find these people watch
these people my life so pretty darn good
come here that person look at them you
don’t have to change your life all you
have to do is find somebody with a lower
standard you’ll feel good about yourself
but if you feel that good feeling it’s
an illusion the only thing that’s gonna
make you happy my friend and this year
or any other is to step up it’s to raise
the standard it’s to discover what
you’re capable of and feel that
incredible power of pushing through
whatever is holding you back and get to
the other side of more of your true self
that’s what this game is all about and
look at the best of the world than
anything
Tiger Woods what’s what’s his vision to
win golf tournaments no to be the best
that ever lived
that’s his goal that’s his vision but
here’s what’s interesting he backs it up
with rituals if you just have a vision
and you know if the rituals stop lying
to yourself his rituals are he started
doing things nobody did before he went
started lifting weights golfers lifting
weights no way he went out and he
changed his swing when he was the best
in the world because he realized already
be the best that ever lived he did
enough to change his swing if you don’t
about golf you don’t change your swing
when you’re the best and he went and
retrained himself because he has
different rituals and other golfers now
many people are modeling as rituals to
get better it’s amazing you know you
look at somebody like Michael Phelps the
2008 swimmer won seven you know only two
people I think in history if I remember
correctly that have gotten seven gold
medals in one session and here’s a guy
he’s got number six centers belt he’s
exhausted and he’s going in for that
final swim I’m sure you remember and how
does the guy win by one hundredths of a
second
do you think that was some massive skill
that got him over the top
or was it a standard that says this is
who I am I am the champion and no one is
taking this from me and somehow in those
finals milliseconds hundredth of a
second he pushed himself just beyond his
competitor but you know how about
Michael Phelps would allow them be able
to push beyond that moment is this
rituals go steady the guy most people
who swim have these unbelievable
workouts he does two and three of the
workout sessions a day all the other
swimmers in the beginning thought he was
insane you can over train you can’t do
that it’s not physically possible but he
had a standard and the rituals to back
it up so here’s my final message to you
because I’ve gotten carried away I was
gonna send you like a five-minute
message but you can see there’s no
script here just me go a little crazy
with you but I want to really see you
get what you want this year don’t let
this year be like last and if last year
was great still don’t let it be that way
raise the standard your life is perfect
and extraordinary you darn well know
you’re not gonna be happy unless you
keep making it better that’s what makes
us feel alive it’s not what we get that
make us happy it’s who we become and
what we’re able to give because we’ve
become more that sense of contribution
is what creates the deepest meaning so
here’s my assignment for if you want one
if you want to go from conversation to
some action your simple thing to do
what’s an area your life right now that
you really want improve well it’s an
area that’s important to improve it’s
your body’s great how about your career
if career is great how about your
relationship intimate one especially or
your kids or your relationship with your
Creator spiritual side of your life or
is it your finances figure an area that
really matters decide on that area
number one write down what your life is
like in that area right now specifically
as possible so you might say well I’m
13.5 pounds overweight you know whatever
the weight is whatever the situation is
or my body fats like this or wake up
exhausted in the morning and you write
the truth of where you are right now
so you’re real clear or I’m not in a
relationship I say I want a relationship
but I I’m not in one I don’t seem to
find them all the good ones seem to be
gone is my belief you know and I really
do want one but I don’t have it whatever
your definition I’m in a relationship
and god I wish I wasn’t in a
relationship I’m planning my escape
wherever you are or I have a wonderful
relationship we’d love each other but
they’re just
of passion just right the truth of where
you are the area you want to change but
right how it is and then the second step
is that’s where you got to be really
honest with yourself what are the
rituals that have put me there because
whatever results you’re getting even if
you don’t like the results there are
some rituals that are keeping you in
that place there’s some rituals of what
you eat or don’t eat how you move or
don’t move how you sleep or don’t sleep
there’s some rituals and the lack of
variety or spice or energy or focus in
an area there’s something you’re doing
and it’s usually not one thing it’s a
bunch of little things they kind of do
consistently whatever you think about
getting in a relationship whenever you
think about working out whenever you
think about money and get yourself in a
state of overwhelm you start thinking
about other things you can’t control
just write down all the rituals you have
and then here’s the third step what do
you want what’s your vision and be
really specific I want to be my fighting
way I want to be the strongest I’ve ever
felt I want to be I’m gonna turn my
whatever it is be specific and then last
step number four what are the rituals
that will get you there what would you
need it differently each morning if
you’re gonna be that kind of energy that
kind of strength how would you have to
how often would you work out what days
would you work out what time a ritual
something you do consistently usually at
a specific time so becomes automatic let
me tell you something willpower doesn’t
last
but rituals can last a lifetime I bet
you have some rituals in your life right
now you’ve been doing for years even
though some of them don’t serve you I’m
just saying wake yourself up make if you
want a new year and a new life you don’t
need to start in January first start
today start with this little video and
just begin to see what happens and see
how easy it is to just do a few little
rituals don’t do them all just do two or
three new things and you know what
happens you’ll get momentum coz once you
discipline yourself in one area your
life you feel yourself doing in other
areas as well I always say something
that my original teacher taught me I
always remind people there’s always two
pains in life there’s the pain of
discipline or is the pain of regret and
discipline weighs ounces as my friend
Jim Rohn taught me regret weighs tons
you don’t have regret so right now what
do you want to change what’s it really
like one of the rituals that got you
there that will take a little homework
if you’re not sure ask the people around
you they’ll tell you what your rituals
are
what do I really want in depth one of
the rituals that’ll get me there and
then get yourself to start a few those
actions and lock them in place so I can
help you in any way we’re here as a
company to support you come to have an
event with us come to unleash the power
within or master university or get a
coach you can get a free coaching
session if you call our company and
click on something on this we’ll
probably have something on it or get a
product or don’t do anything with us but
do something with somebody starting with
you if you make the change in yourself
you’re gonna be proud this year and no
amount of money or accolades other
people can mirror the feeling of being
proud of knowing you’ve taken back
control of your life or you’ve taken a
great life to another level because once
you do that you have something you can
give other people whether it be your
kids or your friends or your family and
ultimate that’s why it’s about some
thanks for listening I don’t how long I
went to here but hope this has been
helpful for you I just thought it’s a
new year and I want people to be able to
truly create a new life and till I see
again probably something soon or gets a
chance to meet you live strong and live
with passion and of course got bus to you happy new year
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